Explore every episode of the podcast Subcultural

From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.

What is Afrobeats? We look at genre's roots and impact on the global music scene. 

How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities. 

How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations. 

Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe. 

How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.

How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit. 

Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.

What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.

Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.

Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.

Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)

How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.

Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.

Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.

What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.

Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.

Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.

Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.

Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity.

Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters)

What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters)

How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 10,000 black female gamers

 Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.

Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience.

Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy.

What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style.

Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.