Stuff You Should Know About Digital Marketing – Details, episodes & analysis

Amy Tiemann is a multi-family investor and consultant, and President of  TM1 Properties.   

Amy has a long history in construction - her grandfather started a glass  company in 1960, and her father took it over in 1972. Amy spent a lot of time going to job sites with her father. After graduating from Purdue,  with a degree in Organizational Leadership, Amy returned home. Her father asked her to join the family business, but she had other plans on her mind.

Amy made the move to tech and worked in HR.  Amy worked for major companies such as Phillips, IBM, and Applied Materials. Suddenly, in 2001, she found herself going through a painful tech downturn, with the burst of the dot-com bubble. After surviving several rounds of layoffs, Amy found herself burned out in tech and HR. At the time, her husband started a small construction company. Amy realized this was her opportunity to return to a field she knew a lot about, and she was looking for a new challenge.

Stuff You Should Know About Digital Marketing is brought to you by the premier digital marketing agency, Focused Idea.

Did you know that 72% of businesses that use video say it's increased their overall sales? Video is quickly coming to dominate all things marketing. It has changed our habits and our lives online. I interviewed  Greg Rollett about using video marketing to grow business. 

He talks about how he went from a rapper to an Emmy award-winning producer, best-selling author, and media expert. 

Now, Greg works with experts of all sorts -- thought leaders, entrepreneurs, literally around the world teaching how to do quick, short videos to grow their businesses.

This episode of "Stuff You Should Know About Digital Marketing" is being brought to you by Focused Idea, the premier digital marketing agency.

Website ADA compliance is something 99.99% of businesses probably don’t think about until they’re hit with a lawsuit. This episode will cover what you need to know about website ADA compliance and accessibility law. 

If you want people calling you and asking for your help with questions like "we need help with this, we know this is your area, how soon can you start?" Then you need to understand and use expert positioning.

Keyword research often makes or breaks your SEO strategy. Before you start writing content for your website, you will need to identify the best, high-volume search terms. In this episode, we'll talk about 8 simple steps for finding the best keywords for your content.

Website audits are an essential measure to improve the efficiency and visibility of your website. Site audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.

In this episode, we'll talk about what goes into an audit and how often businesses should have them done to their sites.

By now, we all know about our avatars. We know how to design one. We know how to attract them to our businesses. How do we communicate with them? On social media... But, how often should we post to our avatar on social media? In this final session with Marilee Maricich, she answers that question.

Can an avatar mature, or should you create a new avatar? I was curious about this, so I asked Marilee about her perspective. I wasn't sure how she would answer. Take a listen.

Sometimes our ideal customer isn't someone that we can relate to because they don't fit into our demographic. I asked Marilee Maricich about this. Her answer will help all of us to find customers that that are outside the people we normally interact with. Take a listen...

In this episode, we continue talking about how to design your perfect customer avatar with Marilee Maricich. In this segment, we'll cover defining your business in a way that helps determine how to market to your ideal customer.