Stuff About Advertising - Ashley Rutstein

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https://www.stuffaboutadvertising.com/big-idea-bootcamp
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https://www.youtube.com/@StuffAboutAdvertising
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Super Bowl Commercials: How Teasers Changed the Game

Episode 2

Monday, January 27, 2025 • Duration 24:22

From Mr. Peanut's tragic demise to a fake Crocodile Dundee movie, Super Bowl ad teasers have become a spectacle in and of themselves. But why are brands so obsessed with these pre-game trailers? In this episode, we explore the origins of teasers, their impact on viewers, and whether they're actually worth the hype.

Don't forget to rate and review the show! Want more Stuff About Advertising? ►Join the Internal Review community ►Follow me on TikTok ►Follow me on Instagram ►Read my favorite books on advertising and creativity

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Is Advertising Ethical? How Marketing Is Used to Deceive, Manipulate, and Inspire

Episode 1

Wednesday, January 8, 2025 • Duration 16:10

Advertisers are among the least trusted professions in the US. But why? How did the public get such a negative view of the marketing industry?

In this first episode of the Stuff About Advertising podcast, Ashley discusses the personal ethics of working in the industry, how advertising was built on manipulation and deception, and how brands have used ads to inspire and make the world a better place.

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The Making of a Super Bowl Ad: Behind the Scenes of Advertising's Biggest Night

Episode 3

Sunday, February 9, 2025 • Duration 34:20

Ever wondered what it really takes to create a Super Bowl ad? The late nights, the client battles, the sheer terror of knowing your work will be judged by over 100 million people?

In this episode, I’m pulling back the curtain on Super Bowl commercials and shifting the focus from the ads themselves to the people who make them and their process.

Hear directly from writers, art directors, media folks, and agency leaders who pour their heart and soul into those big game ads, and discover the untold stories behind advertising's biggest night.

Guests:

Frank Viglione andGaby Bates

Thiago Cruz fromGrey

Chris Petrawski from Bedford Advertising

Jacques Spitzer fromRaindrop

Scott Decker

Want more Stuff About Advertising?►Join the⁠Internal Review community⁠

►Follow me onYouTube►Follow me on⁠TikTok⁠►Follow me on⁠Instagram⁠►Read⁠my favorite books on advertising and creativity

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Mad Women: Influential Women in Advertising

Episode 4

Friday, March 7, 2025 • Duration 23:39

Ever heard of Resor, Lawrence, or Robinson? No? How about Ogilvy, Bernbach, or Wieden? Yeah, I thought so.

It's time to change that.

Join me for a special International Women's Day episode as I explore the stories of the "Mad Women" who shaped the advertising world. From crafting iconic campaigns to pioneering techniques we still use today, these women broke barriers and left a lasting legacy.

In this episode, you’ll hear about Helen Lansdowne Resor, Mary Wells Lawrence, Phyllis Robinson, Caroline Jones, and Jane Newman, plus a few more currently in the industry.

But I also received SO many incredible messages from my Instagram followers sharing about women who have inspired them. I wanted to include their names in this show description, because they deserve even more recognition:

Colleen DeCourcy

Cindy Gallop

Zaria Parvez

Marie Claire Maalouf

Mariana Pacheco

Stephanie Walaszek

Graciela Robertson

Ashtyn Livingston

Heather Vanisko

JJ Healan

Amy Lanzi

Megan Lally

Jo Hayes

Christine Fruechte

Jessica Henrichs

Jenny Glover

Penny Hawkey

Jamie Robinson

Lisa Clunie

Tiffany Rolfe

Nancy Crimi-Lamana

AD-LIBBED: Madwell is Unwell

Episode 5

Saturday, March 15, 2025 • Duration 11:29

In this unedited, ad-libbed episode, we're chatting about the leadership of Madwell not paying their employees on time and then getting mad when they talk to journalists about it. 🤪

Here are the articles I reference. I highly recommend reading through them and seeing the screenshots of internal messages!

Ad Age: Madwell is in Financial Trouble

Ad Age: Letter to the Editor

Adweek: Madwell CEO Lashes Out at Unpaid Employees

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AD-LIBBED: Reacting to Adweek's interview with Madwell CEO Chris Sojka

Thursday, April 17, 2025 • Duration 42:11

In this unedited episode, I'm reacting to Adweek's interview with Madwell CEO Chris Sojka.

They talk about the infamous private jet, the Wiz Khalifa payment issues, a theme park (??), and much more. And of course, I interject with my opinions along the way.

Check out the full podcast episode from Adspeak here.

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Audio Advertising for Your Eyeballs

Friday, April 11, 2025 • Duration 26:19

Is "radio" even radio anymore? From terrestrial to streaming to video, audio advertising has evolved at warp speed.

In this episode, we're discussing how much the medium of audio has changed, and I'll share insights from my trip to Spotify HQ and conversations with Spotify execs, Chloe Wix and Bridget Evans.

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I Went to Cannes Lions. Here's What Happened (and What I Spent).

Wednesday, June 25, 2025 • Duration 55:03

Cannes Lions: I went, I saw, I... spent a lot of money.

In this episode, I'm giving you the no-holds-barred recap of my first time at the infamous festival. You'll get my genuine take on the event, a full rundown of what I got up to, and a complete disclosure of my expenses. Most importantly, I'm answering all your burning questions like "Was it worth it?" and "Would you go back again?"

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The Art of Creative Conspiracy: How to get away with bold ideas

Thursday, September 25, 2025 • Duration 29:37

Most agencies treat client approval like a battle to be won. But what if that dynamic is exactly what's killing your best ideas? In this episode, I talk with Chris Colliton, Executive Creative Director at Zulu Alpha Kilo New York, about a completely different approach. One where clients become your partners in crime rather than obstacles to overcome.

We dig into why the ideas that feel most impossible to sell are often the most effective, how to present unprecedented concepts with confidence, and what it takes to build an agency culture where wild ideas can actually thrive.

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The Creative Graveyard: Resurrecting Great Ideas with Dead Ad Society

Thursday, August 7, 2025 • Duration 12:08

For every ad you see on TV, dozens of brilliant ideas were killed along the way. That gut-wrenching feeling of losing a script you loved is a universal part of the creative process.

In this episode, we're going behind the scenes with the creators of the Dead Ad Society, a unique anti-award show where dead ads get a second chance at life.

We'll talk about why great ideas die, how creatives cope with rejection, and the story of one ad that was too good to stay buried.

Stuff About Advertising – Details, episodes & analysis

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Stuff About Advertising – Details, episodes & analysis

Podcast details

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Spotify

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Latest published episodes

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