Studio Launch Diaries – Details, episodes & analysis

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Studio Launch Diaries

Cardy Brothers

Business

Health & Fitness

Frequency: 1 episode/10d. Total Eps: 44

Welcome to Studio Launch Diaries with Jack & Jacob! We're two brothers on a mission to help personal trainers like you launch, grow and scale a fitness studio business. In our show, we'll share the secrets we've discovered from growing our own gyms. Plus, we'll give you tips that you can use to become the go-to for fitness in your local market. So, sit back, relax, and let's dive into the world of gym growth together. We're excited to have you with us!

Hosted on Acast. See acast.com/privacy for more information.

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Apple Podcasts

🇬🇧 Great Britain - Entrepreneurship
18/12/2024
#87

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https://www.youtube.com/watch?v=k1xSdnbuz48&amp
13 shares

https://facebook.com/cardybrothers
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RSS feed quality

To improve

Score global : 59%

Publication history

Monthly episode publishing history over the past years.

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#43: The Real Reason Your Fitness Studio Marketing Isn’t Working

Friday, June 20, 2025 • Duration 24:48

In this episode, we break down the four big buckets every studio owner needs to get right—marketing, sales, operations and finances. We talk honestly about where we’re strong, where we’ve slipped, and what we’re doing to keep each area working well. We share how we think about Facebook ads, team systems, consult calls and even managing finances with our dad (yep, our CFO). The goal? Help you think about your studio in a clearer way so you can stop reacting and start leading.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

2:24 – What most studios forget to do well

4:24 – Why cost per acquisition is our North Star

11:12 – Why founders shouldn’t chase every lead

16:00 – Team systems that keep things running

20:03 – What we track financially and why it matters

22:59 – Stop trying to please everyone

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

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#42: The Hardest Decision We’ve Had to Make as Studio Owners

Wednesday, May 21, 2025 • Duration 22:44

In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover the honest fears we had before hitting send, the careful planning behind it, and how we made sure it added more value — not less — for our members. If you’ve been putting off a price increase for months (or years), this one will hit home. There’s also some behind-the-scenes stuff in here about how we’re shifting the podcast to support more of you who are on the journey to launch.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 – No plan, just press record

00:58 – Why we raised prices after 19 months

03:10 – The true cost of running a gym right now

04:45 – How we communicated the price increase

06:55 – What we’re improving and adding for members

08:10 – Run club, nutrition and new membership options

10:00 – Handling member feedback (good and bad)

12:57 – Preparing our team and systems

15:40 – Studio owner mindset during tough decisions

18:05 – Rebranding the podcast and what’s next

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

#41: Brainstorming Ideas for Our New Studio Owner Course

Friday, May 16, 2025 • Duration 22:52

Join the waiting list for Studio Prep Kit: cardybrothers.com/prep

We’re building something new and we wanted to bring you behind the scenes as we map it all out.

Over the past few months, we’ve been developing GymHQ, a full operating system for studio owners. But after digging into our email list, podcast listeners, and social followers, we realised something big: most of you don’t own a studio yet—but you want to.

So in this episode, we talk through the big pivot we’re making. Instead of building something after you’ve signed a lease, we’re working on a tool to help you get to that point with more confidence. We break down the key questions you need to ask before opening a gym, how to find a great location, what to look for in a lease, and how much you’ll need to budget for the build-out.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

01:00 – Why we’re pivoting from GymHQ

04:00 – Should we build something earlier in the journey?

07:00 – The mindset shift from trainer to owner

#40: Why Online Isn’t the Only Way to Scale Your PT Business

Thursday, May 8, 2025 • Duration 20:57

In this episode, we talk about why we started this podcast and how we’ve grown from helping one studio owner to launching a full-on movement. We open up about the shift from personal trainer to business owner, what that mindset change really takes, and how freedom doesn’t just come from going online. We also unpack our offer timeline for the rest of the year—what’s working, what’s not, and how we’re planning to beat rising ad costs without losing steam. If you’re running a studio, or want to, there’s loads in here you’ll relate to.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – Why we’ve been off the mic and recovering

1:56 – How the podcast started

4:48 – Our first studio client and the results

5:59 – Revamp: the studio journey

6:56 – Why online isn’t the only way to grow

7:56 – The trap of building a job, not a business

10:15 – Letting go of the vine: stepping into ownership

11:17 – Offer planning for the year ahead

13:35 – Why our offers stay the same but look different

15:50 – Filling the gaps between campaigns

17:08 – Making the most of your email list

18:40 – One simple email that books consults

19:57 – Creative ways we’re keeping lead costs down

20:32 – How you can share what’s working with us

#39: What We’d Do Differently After Two Big Member Events

Wednesday, April 23, 2025 • Duration 20:01

We just wrapped up our first two events of the year and wow, it’s been busy! In this episode, we look back at how they went, what we’d change, and why these types of events matter so much for building a strong studio community. We talk about how we plan, budget, and promote each one—especially what we’ve learned the hard way. If you’ve ever thought about running member socials or off-site activities at your gym, this one will give you loads to think about. We also share our best tips to get bums on seats and make sure your event doesn’t flop. Let’s dive in.

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SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

02:00 – What went down at Ninja Warrior (and who got injured)

05:00 – Clip & Climb and helping members push past fear

06:45 – The budget chat: where we went wrong last year

10:45 – Why we plan all events at the start of the year

14:00 – How we promoted events using poems and teaser posts

15:00 – Smarter signups with Stripe and CRM landing pages

17:00 – Why events boost retention and re-signs

19:00 – Building repeatable event systems that save time and money

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

#38: Breaking Down Our Q1 Numbers: Leads, Sales & Lessons

Wednesday, April 9, 2025 • Duration 25:32

In this episode, we look back at everything that happened for us in Q1 across both gym locations. We share what worked, what didn’t, and how we’re planning for Q2. We also walk you through the exact quarterly review template we use inside Gym HQ—our full operating system for gym and studio owners. You’ll hear real numbers, wins, lessons we learned, and what we’re doubling down on next. If you’re running a gym and want to grow it the right way, this one’s for you.

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CLICK HERE TO JOIN THE WAITING LIST FOR GYM HQ

CLICK HERE FOR FREE QUARTERLY PLANNING TEMPLATE

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 – Intro & what this episode is all about

01:00 – What Gym HQ is and why we built it

02:30 – Our biggest win this quarter: centralised online sales

05:00 – How we kept a premium feel with online consults

06:30 – First events of the year and what we learned

08:00 – Lessons learned around time, systems and team care

10:40 – Full Q1 numbers breakdown from Location 1

13:00 – Full Q1 numbers from Location 2

#37: Are You Focusing on the WRONG Things in Your Gym?

Wednesday, April 2, 2025 • Duration 24:00

We’ve been flat out with events lately, but in this episode, we wanted to talk about something that keeps popping up with gym owners—and honestly, we’ve fallen into the same trap too. It’s the habit of focusing on the wrong stuff. Decorations over foundations. Looking busy instead of doing the real work. We talk about the things that feel productive—like tweaking your Canva posts or stressing over your Instagram grid—but don’t actually grow your studio. Then we get into what does move the needle: sales, retention, knowing your numbers, and building the kind of business that lasts. This one’s a bit of a rant, but it’s a useful reminder for us too. If you’re a studio owner who sometimes loses focus or overthinks the small stuff, this episode’s a line-in-the-sand moment.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

01:45: Focusing on the wrong stuff

05:20: Decorations vs foundations

09:00: Avoiding hard things like sales

12:00: What foundational work actually looks like

20:50: A simple action plan to shift focus

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

#36: How to Run Gym Ads That Stand Out in a Crowded Market

Tuesday, March 25, 2025 • Duration 23:44

If you’ve ever run Facebook or Instagram ads and felt like they didn’t quite land, this one’s for you. We talk about the real reason ads stop working, why it’s probably not your targeting, and how to tell if it’s a business problem or a marketing one. Plus, we walk through a simple framework based on the five stages of awareness, so you can match your message to what your audience actually needs to hear. We also share what’s working right now for us and our clients—from narrowing offers to launching high-trust ad campaigns and even using body scans to spark action. Nothing fluffy, just real examples and stuff we’re testing inside our own studios.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 – Why we’re doing audio-only today

01:00 – When gym ads don’t work and what to check first

03:00 – The five stages of awareness (and how to use them)

06:00 – How to shift your message as your market evolves

10:00 – Real example: narrowing your offer to cut acquisition costs

14:00 – Moving leads down the funnel with smarter headlines

17:00 – Behind the scenes: building systems to scale

20:00 – A summer idea to spark walk-ins using body scans

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FIND US ELSEWHERE:

#15: How to Build an Appointment Funnel for Your Gym [Replay]

Wednesday, March 19, 2025 • Duration 28:40

This is a replayed episode from last year. In it, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[02:45] - Why Every Gym Needs an Appointment Funnel

[05:30] - Top Tips for Organising Your Calendar Like a Pro

[11:15] - The Secret to Automating Your Appointments

[18:40] - How to Create an FAQ Page That Converts

[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel

[33:20] - Success Stories: How Real Gyms are Crushing It

[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

Hosted on Acast. See acast.com/privacy for more information.

#35: What No One Tells You About Running an Open Gym (6 Hard Lessons)

Wednesday, March 12, 2025 • Duration 28:28

We’re back after a short break, and today we’re diving into everything we’ve learned from running an open gym. It’s been nearly six years since we bought ours, and along the way, we’ve seen just about everything—good, bad, and downright ridiculous.

We’re sharing what’s worked, what’s gone wrong, and what you need to know if you’re thinking about opening your own gym. From designing the space to avoiding expensive mistakes, we break down the biggest lessons we’ve learned. We also talk about the unexpected challenges, like why gym equipment breaks more often than you think, how to handle failed payments without losing your mind, and why serving the right people (not just hardcore lifters) is the key to success.

If you’re a gym owner—or thinking about becoming one—this episode will help you avoid some major headaches.

**************************

SUBSCRIBE TO OUR FREE NEWSLETTER

And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – The biggest mistake small studios make

2:30 – Adjusting to life with two kids

5:55 – The journey of buying and growing an open gym

7:40 – Why gym layout matters more than you think

11:30 – The hidden costs of running an open gym

15:00 – Setting and enforcing gym rules (without exceptions)

19:10 – Why you need to keep gym marketing fresh

22:15 – The problem with serving only hardcore lifters

25:40 – How we handle failed payments (without chasing people)

Studio Launch Diaries – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

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Apple Podcasts

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Related Shows Based on Content Similarities

Studio Launch Diaries – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other5

Youtube1

Facebook1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other5

Youtube1

Facebook1