Explore every episode of the podcast Strut It: Bold Visibility through Instagram Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Automate Your Instagram Sales Funnel (Part 3) | 28 sept. 2026 | 00:41:16 | |
Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
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| The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads (Part 2) | 21 sept. 2026 | 00:30:55 | |
Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
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| The Key to Making Money on Instagram (Part 1) | 14 sept. 2026 | 00:34:38 | |
I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
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| Meta Ads for Beginners: When to Run Ads and When Not To with Jenn Possick | 07 sept. 2026 | 00:37:23 | |
If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads. WHAT YOU'LL LEARN IN THIS EPISODE
ABOUT OUR GUEST: JENN POSSICK Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries.
HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included:
Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now
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| Why Most AI Content Fails at Sales with Molly Mahoney (And the Buyer Psychology Fix) | 31 août 2026 | 00:58:11 | |
If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
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| What 16 Years in Business Taught Me About Instagram, Coaching & Growth | 24 août 2026 | 00:38:48 | |
Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level. WHAT YOU'LL LEARN IN THIS EPISODE
HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included:
Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. LINKS MENTIONED: Join Hot Reels Here: My Social Media Marketing Podcast Interview: Read: https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram
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| The Instagram Growth Formula Nobody Talks About (Part 5) | 17 août 2026 | 00:38:50 | |
Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business. What You’ll Learn in This Episode:
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| How to Make Money on Instagram Without Thousands of Followers (Part 4) | 10 août 2026 | 00:39:53 | |
If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business. Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN THIS EPISODE
CLIENT SUCCESS STORIES Martine Amber Links Mentioned:
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| The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3) | 03 août 2026 | 00:38:33 | |
Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets? Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable. After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content.
LINKS MENTIONED
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| Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2) | 27 juil. 2026 | 00:33:07 | |
Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content.
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| The Truth About Instagram Growth in 2026 (Part 1) | 20 juil. 2026 | 00:36:36 | |
If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of our year together, she grew to more than 70,000 followers. If you've ever felt like you're posting, trying, learning, showing up, and still wondering if Instagram is even worth it anymore for your business, this episode is for you. What You’ll Learn in This Episode:
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| Instagram Growth Secrets Every Business Owner Needs with Michelle Gifford | 13 juil. 2026 | 00:47:48 | |
I am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most. When I invited Michelle onto the show, I knew we'd be talking Instagram strategy. What I didn't expect was how deep we'd go into the mindset behind building a successful business on Instagram. Grab your notebook. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
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| 7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4) | 06 juil. 2026 | 00:25:53 | |
Today I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final episode of our four-part AI series, and it's the most practical one yet. What You’ll Learn in This Episode:
Links Mentioned:
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| The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3) | 29 juin 2026 | 00:24:12 | |
Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving forward.
Links Mentioned:
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| How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2) | 22 juin 2026 | 00:18:22 | |
Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice. This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI actually needs from you if you want your content to stand out instead of blend in.
Open a Google Doc this week and create a document called My Story Vault. Add these four headings:
Add five items under each heading. That's it. Once you start feeding this into your AI conversations, the quality of everything it creates for you will shift dramatically. Links Mentioned:
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| Everyone Has AI. Here's How to Stand Out Anyway. (Part 1) | 15 juin 2026 | 00:23:39 | |
Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your marketing as a small business owner. We're going back to the basics, laying the right foundation, helping you avoid common mistakes, and making sure you have what you need to stand out instead of blend in. *INSTAGRAM UPDATE WORTH KNOWING Instagram just rolled out the ability to reorder your grid posts. To access it, go to your profile, long press on any post, and select Reorder Grid from the menu that appears. You can then drag and drop your posts to change the order they appear on your public profile. This matters because those first nine posts on your profile often determine whether someone follows you or not. My advice: don't overthink it and don't spend three hours rearranging your feed like it's a living room makeover. But do think strategically about what someone sees within the first five to seven seconds of landing on your profile, and make sure it's positioned to attract your ideal client or customer. WHAT YOU'LL LEARN IN THIS EPISODE 02:17 Instagram update: how to reorder your grid posts and why it matters 05:24 Why we're in the "Summer of AI" and the perspective I'm bringing to this series 07:16 The real conversation happening around AI in 2026 (it's not "should I use it" anymore) 07:45 Why using AI is quickly becoming the baseline and what the actual competitive advantage is now 08:39 What AI-generated "slop" looks like and why it's hurting the people posting it 09:36 Why AI is making thought leadership more valuable, not less 10:33 Mistake #1: Waiting until you figure it out (the fear and avoidance trap) 13:50 Mistake #2: Using AI to replace your thinking instead of amplify it 15:37 Mistake #3: Giving AI zero context and why this is the biggest reason outputs feel generic 18:49 The mindset shift that changed everything: treating AI like a strategic thought partner 19:17 One action step to take this week: ask AI to interview you before it creates anything 20:39 About the live workshop: Build Your AI Thought Partner Links Mentioned:
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| Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong | 08 juin 2026 | 00:48:19 | |
I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy. We talked about what's actually working on Instagram in 2026 including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and why collaborations are still one of the fastest ways to grow your audience organically. But we also went deep into AI. Austin shared how he's using ChatGPT's newest image generation update to create Instagram carousel posts in a fraction of the time, how Claude Co-Work is changing the way creators and business owners work with AI beyond just prompting, and how entrepreneurs can use these tools to simplify content creation without losing authenticity or personality. WHAT YOU'LL LEARN IN THIS EPISODE 02:11 How Austin went from MySpace at 14 years old to becoming one of the leading voices in AI marketing 07:31 Why every CEO and founder should be building a personal brand and how it lets you pivot 11:24 Why consumers increasingly buy from people who share their belief systems 13:20 What's actually working on Instagram right now: Austin's top strategies for 2026 13:48 How Austin reposts top-performing content and why one repost just hit 600,000 views 15:13 The tool Austin uses to download Instagram videos without a watermark 16:13 Why collaborations are still one of the most underrated growth tools on Instagram (and how to add up to 5 collaborators per post) 19:24 How Austin uses trial reels to A/B test hooks before posting to his main feed 25:32 How Austin is posting 3 times a day on Instagram — and how AI makes that possible 25:59 The exact process for using ChatGPT Image 2.0 to create Instagram carousel posts in minutes 31:11 What Claude Co-Work actually is — a plain-English breakdown for beginners 39:46 All about Syllaby — the AI video creation and scheduling tool Austin founded Links Mentioned:
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| How I Use AI to Reverse Engineer Viral Hooks (Part 3) | 01 juin 2026 | 00:16:54 | |
Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch.
01:43 Why this hook series has been about so much more than just text on screen 02:07 How I run two businesses simultaneously — The Wedding Dance Coach in Denver and my Instagram marketing brand 04:20 The #1 mistake business owners make when using AI for content creation 05:16 What a Master AI Brand Book is and why building one changes everything about your AI outputs 06:43 The simple strategy I use to reverse engineer viral hook formulas with AI 07:40 How to study Instagram content like a marketer, not a consumer 08:34 Exactly what to say to ChatGPT or Claude when you upload a viral hook screenshot 09:55 How to prompt AI to generate 10 hook variations using your brand voice 11:16 Why AI is your strategic thought partner not your replacement 13:36 Hot Reels client results: from 2,000 to 70,000 followers, and six figures added in revenue 15:20 Next week: Austin Armstrong on AI, marketing, and growing to almost 1 million Instagram followers Links Mentioned:
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| The 4-Part Hook Formula Behind Viral Reels (Part 2) | 25 mai 2026 | 00:18:19 | |
You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing viral content completely differently. WHAT YOU'LL LEARN IN THIS EPISODE 01:56 The reel Elizabeth posted that hit 86,000+ views and the content strategy lesson inside it 03:18 Why timely, relatable content outperforms polished educational content (and how to use this in your business) 07:06 Hook #1: The text hook — why specificity beats everything 09:22 Hook #2: The visual hook — why most people process your visuals before they read a single word 10:43 Hook #3: The audio hook — your opening words, tone, pacing, and music choice all count 13:42 Hook #4: The caption top line — the most overlooked hook placement of all four 15:06 How to use all four hooks together to create content that stops the scroll AND drives business results 16:52 Next week: how Elizabeth uses AI to reverse engineer viral hooks Links Mentioned: - Free DM Automation Guide + 1 Month of ManyChat Free:DM me the word LEADS on Instagram @elizabethmarberry - Hot Reels (my 12-month Instagram content lab) - Missed Part 1? Ep117: The Secret to Stronger Instagram Hooks
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| The Secret to Stronger Instagram Hooks (part 1) | 18 mai 2026 | 00:18:17 | |
If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram. This is part one of a mini series on hooks, messaging, and what's working on Instagram right now. WHAT YOU'LL LEARN IN THIS EPISODE 01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content 04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now 05:26 What a hook actually is and why it's not manipulation or clickbait 06:48 The biggest hook mistake business owners are making in 2026: being too vague 07:17 A real before-and-after hook example: from generic to scroll-stopping 08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance 10:35 The questions you're asking about your content that are actually distractions 11:02 Why messaging (not camera quality or editing) is what changes your results 11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours 13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen) 14:38 Your homework: audit your last 9 posts for hook specificity LINKS MENTIONED: - Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry - Hot Reels (my 12-month Instagram content lab)
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| The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3) | 11 mai 2026 | 00:15:19 | |
We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more. In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening on Instagram and one happening completely off the app. These are two of the most overlooked growth moves I know, and I cannot wait for you to run with them.
🎙️ Missed the earlier episodes? Part 1 (Ep114) | Part 2 (Ep115)
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| How to Create Instagram Content That Gets Seen, Shared & Reposted (Part 2) | 04 mai 2026 | 00:18:55 | |
Last week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, including a newer Instagram feature you should absolutely be using and a simple tool that turns the content you're already creating into more followers. WHAT YOU'LL LEARN IN THIS EPISODE
LINKS MENTIONED
NEXT EPISODE Part 3 is coming next week and it's one of my favorites. I'm sharing strategies that work off of Instagram to grow your account. It has nothing to do with posting more content. Make sure you're subscribed so you don't miss it!
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| 3 Underrated Instagram Growth Strategies That Still Work in 2026 (Part 1) | 27 avr. 2026 | 00:14:55 | |
This episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid. Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically. What You’ll Learn in This Episode:
LINKS MENTIONED - Free Monetize Your IG Guide: elizabethmarberry.com/freebies - Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot - Follow Elizabeth on Instagram: @elizabethmarberry — DM me the word LEADS for my free DM Automation Guide + 1 month of ManyChat free - Edits App by Instagram: available on the App Store NEXT EPISODE In Part 2, I'm breaking down why your content isn't reaching the right people even if you're posting consistently. I'll show you exactly how to position your content so your ideal clients actually share, send, and repost it. Make sure you're subscribed so you don't miss it!
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| From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story | 20 avr. 2026 | 00:44:30 | |
I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation. When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels. What You’ll Learn in This Episode:
"If you want to grow, get support. If you want to stay stuck, don't get support." — Christa Rypins
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| Why You Keep Overthinking Your Content (and How to Break the Cycle) | 13 avr. 2026 | 00:16:27 | |
If you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome. You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move through it so you can finally post with confidence, get seen, and get paid. What You’ll Learn in This Episode: 00:00 Why you’re inconsistent even when you “know what to post”
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| What’s Working for Business Owners On TikTok In 2026 With Mike Yanda | 06 avr. 2026 | 00:49:20 | |
If you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue. He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month. This is about building a system that converts TikTok views into clients. PS: Mike and I met because we are both speaking at Social Media Marketing World this April. Get your ticket to the conference and come hang out with us in person. What You’ll Learn in This Episode: 00:00 Why TikTok is still one of the easiest platforms to grow 07:03 The biggest myths about TikTok and who it is for 08:00 What content actually works on TikTok in 2026 15:04 The “model, validate, personalize” framework explained 22:43 Why consistency beats perfection every time 26:08 The simple content-to-client funnel that drives revenue 27:07 How to turn views into leads and sales 44:59 How to use TikTok and Instagram together for growth 48:25 First steps to start and what to focus on as a beginner Resources & Links:
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| This ChatGPT Prompt Will Optimize Your Instagram Bio (and Get You More Followers) | 30 mars 2026 | 00:17:06 | |
If your Instagram bio isn’t turning profile visitors into followers or clients, this episode is your fix. In this solo episode, you’ll learn exactly how to transform your bio into a 24/7 conversion tool using a simple AI prompt you can implement today. You can have viral content—but if your bio doesn’t convert, you’re losing clients every day. This episode walks you step-by-step through the exact prompt, structure, and strategy to fix it fast. What You’ll Learn in This Episode:
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| An Instagram Strategy That Signed a $12K Client With Dr. Amber Parks (Client Success Story) | 23 mars 2026 | 00:59:03 | |
Can Instagram actually lead to high-ticket clients without cold DMs or complicated funnels? In this episode of Strut It, I sit down with private client Dr. Amber Parks to break down exactly how she signed an almost $12,000 client using a simple organic Instagram strategy and a masterclass she launched in just two weeks. This is a real behind-the-scenes look at what changed—from unclear messaging and stagnant growth to a clear niche, stronger content, and a sales process that actually converts. If you’ve been posting consistently but not seeing results, this episode will show you what might be missing—and how small shifts can create big momentum. What You’ll Learn in This Episode:
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| A Proven Workflow for Instagram Growth and Revenue with Brock Johnson | 16 mars 2026 | 00:53:02 | |
Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business. Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel. You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize. What You’ll Learn 03:11 – How Brock landed an interview with the CEO of Instagram 10:26 – Brock’s weekly workflow for producing massive amounts of content 12:20 – Why batching content prevents burnout for business owners 14:15 – The content creation system that makes consistency easier 20:51 – Why talking-head videos often drive more qualified leads 27:27 – The biggest mistake business owners make when selling on Instagram 30:19 – The difference between Reels and Stories in your sales funnel 34:38 – Creative ways to use DM automation in 2026 42:37 – What your automated welcome DM should actually say 45:03 – The biggest misconception about growing on Instagram 48:19 – The metric that matters more than most people realize
Follow Brock Johnson on Instagram Join Social Media Marketing World Grab Elizabeth’s Free Monetize Your IG Guide
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| 5 Instagram Growth Shifts That Took Me From 1K to 35K Followers | 09 mars 2026 | 00:24:33 | |
Have you ever felt like you’re doing everything “right” on Instagram and still seeing no growth? In this episode, I’m pulling back the curtain on my own journey. I spent over a year stuck at 1,000 followers while posting reels every single day with almost no traction. Eventually, five specific shifts completely changed the trajectory of my growth. Those same shifts helped me grow my personal brand to over 35,000 followers, scale my brick-and-mortar dance studio account to more than 60,000 followers on Instagram, and reach over 40,000 followers on TikTok. What You’ll Learn 01:23 – Why growth on Instagram often takes longer than people expect 04:14 – The first shift that changed everything: making a clear marketing decision 06:33 – Why talking about too many topics confuses the algorithm and your audience 11:06 – How clarity around your niche unlocks growth and visibility 12:28 – Why speaking directly to your ideal client dramatically improves engagement 13:55 – The power of storytelling and specific hooks in your content 14:25 – What real consistency looks like (without burnout) 17:19 – Why hiring mentors can dramatically shorten your growth curve Resources Mentioned: Monetize Your IG Guide Hot Reels Full Program Details
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| Instagram Trial Reels Update: What Changed and What To Do Now | 02 mars 2026 | 00:16:06 | |
Two weeks ago, I shared a trial reels strategy that was working beautifully. In real time, Instagram adjusted. In this episode, I’m breaking down exactly what changed, what it means for your content, and how to adapt without spiraling. I’m also answering your questions straight from my DMs, including how to know if a trial reel is actually performing well and how to duplicate content the right way. But this episode is bigger than a feature update. I’m sharing a powerful lesson from Olympic gold medalist Alysa Liu that completely reframes how we approach Instagram. Because the real key to sustainable growth is not gaming the algorithm. It’s how you hold your worth while you create. What You'll Learn: 01:33 – Why Instagram shut down the duplicate trial reel loophole 02:51 – What trial reels actually are and how they differ from regular reels 04:42 – Why reposting the same reel within days will now get flagged 06:06 – How to know if your trial reel is truly performing well 08:27 – The exact way to duplicate a reel inside Instagram drafts 09:51 – Why you should always save your videos to your camera roll 10:46 – The Olympic mindset shift that changes how you approach content 13:07 – How to build a repeatable rhythm that survives algorithm updates Resources Mentioned: Monetize Your IG Guide Hot Reels Full Program Details
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| YouTube vs. Instagram: The Simple Funnel Every Business Needs in 2026 with Jamar Diggs | 23 févr. 2026 | 00:43:50 | |
I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts. Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying. What You’ll Learn in This Episode: 02:07 – Why YouTube is powerful for business owners (not influencers) Key Takeaways: YouTube is not about going viral. Search-based content is powerful. Evergreen content compounds. Every video is an asset. Long-form builds authority. Short-form builds proximity.
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| Instagram Updates 2026: Trial Reels Strategy and New Hashtag Limits | 16 févr. 2026 | 00:16:39 | |
Instagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts. In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales: • A smarter way to use Trial Reels without killing your momentum What You’ll Learn
Resources Mentioned: Monetize Your IG Guide Hot Reels Full Program Details
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| How to Build Trust and Show Up with Confidence on Social Media with Chelsea Peitz | 09 févr. 2026 | 00:45:52 | |
Showing up online can feel vulnerable, awkward, and emotionally exhausting. In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you post online, and how social media has quietly shifted from connection to consumption. What You’ll Learn 00:00 – Why showing up online feels vulnerable and emotionally charged for most creators Key Takeaways
Resources Mentioned Follow Chelsea Peitz on Instagram Free Resource: Monetize Your IG Guide
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| Your Complete 2026 Instagram Strategy: What to Stop, Start & Focus On (Part 4) | 02 févr. 2026 | 00:33:10 | |
Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports your business goals in 2026. What You’ll Learn in This Episode 00:00 – Why Instagram feels overwhelming and how to simplify your strategy Resources Mentioned: Hot Reels Full Program Details Free Close Sales in Your Sleep, DM Automation Guide: Get your First month FREE of ManyChat Pro.
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| Turn Instagram Followers Into Paying Clients in 2026 (Part 3) | 26 janv. 2026 | 00:30:04 | |
Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection. I teach you the three specific areas where depth drives real revenue. You’ll Learn: 00:00 – Why attention and sales are two different things Resources Mentioned
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| How to Stand Out on Instagram Without Burning Out in 2026 (Part 2) | 19 janv. 2026 | 00:33:21 | |
In this episode, we talk about how to stand out without burning out. We cover the shift away from generic content. We explore the rise of story-driven and mission-led marketing. We talk about how to grow your visibility in a way that feels human, sustainable, and aligned with your real life. You will learn why playing the long game matters. You will learn how to use storytelling to stand out in a crowded market. You will learn how to use AI as a strategic partner instead of a replacement. You will learn why personal branding is now non-negotiable. You will also learn how DM automation connects your content to real leads and sales. What You’ll Learn 00:05 – Why consistency with intention beats posting everywhere
Hot Reels Full Program Details Free Close Sales in Your Sleep, DM Automation Guide: Get your First month FREE of ManyChat Pro. Learn the CRIT framework that takes you into the top 1% of AI users
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| Instagram Marketing Trends & Predictions for 2026 (Part 1): Why Instagram Feels Harder Right Now | 12 janv. 2026 | 00:30:51 | |
Instagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void. This is not your fault. In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two massive studies that analyzed more than 44 million posts and nearly 2 million accounts. You will learn why reach is down, why competition is up, and why this shift is secretly the best opportunity small businesses have had in years. What You’ll Learn 00:00 – Why Instagram feels harder right now Resources Mentioned
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| Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney | 05 janv. 2026 | 00:47:46 | |
Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds. In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche. We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today’s landscape.
[00:00] Why the traditional marketing funnel is outdated [01:32] How the marketing theme park reflects modern buying behavior [02:28] What it actually means to stand out in a crowded market [04:44] Why transparent pricing builds trust faster [07:05] How word-of-mouth still cuts through digital noise [08:59] Why experience now drives conversions [09:29] How to capture attention in a short attention economy [21:46] Why customers need multiple ways to buy from you
Guest Bio Becca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK’s leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world. Links and Resources
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| 5 Business Lessons I Wish I'd Known Sooner (From My 300% Growth Year) | 29 déc. 2025 | 00:32:26 | |
As 2025 comes to a close, I pause to reflect on what this year truly taught me about business, visibility, and growth. Instead of another strategy-heavy episode, I share five unexpected lessons that reshaped how I think about success, consistency, and confidence as a business owner and leader. These lessons did not come from viral moments or overnight wins. They came from staying in the game, planting seeds, and learning how trust, safety, and clarity compound over time. My hope is that this episode helps you feel steadier, more grounded, and clearer about what deserves your energy moving into 2026 and beyond. This episode is an invitation to put the yardstick behind you and recognize how far you have already come. What You’ll Learn [00:00] Why this episode is a reflection, not a strategy lesson Key Takeaways
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| $30K with Under 1K Followers: Kelly Leardon’s Secret to Scaling with Systems, Not Stress | 22 déc. 2025 | 00:44:01 | |
Have you ever finished a full workday feeling exhausted but unsure what you actually accomplished? In this episode of Strut It, I sit down with Kelly Leardon, certified Director of Operations and founder of Walk Like Warriors. We talk about why traditional time management systems fail entrepreneurs and what actually works instead. Kelly breaks down her signature approach to theming your week, building rhythms that support focus, and reducing the mental load that keeps business owners stuck in constant busy mode. We also dive into how she generated over $30,000 from a single launch using Instagram Stories with fewer than 1,000 followers. What You’ll Learn [00:00] Why feeling busy does not mean you are productive This Week’s Challenge Choose one theme day for the upcoming week. Commit to it fully. Notice how your focus, energy, and clarity shift when you stop task switching and work in rhythm. Then share one takeaway from this episode in your Instagram Stories and tag Elizabeth and Kelly. Guest Bio: If you’ve got a brilliant brain but 47 tabs open - Kelly’s your girl. She's a business coach and strategist who teaches overwhelmed entrepreneurs how to manage their time and turn their chaos into calm with simple, no-fluff systems that stick. Kelly's superpower? Turning “hot-mess energy” into laser-focused action with simple, proven strategies for the ambitious-but-exhausted business owner.
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| 5 Instagram Growth Hacks For Your 2026 Marketing Strategy | 15 déc. 2025 | 00:27:21 | |
If your Instagram growth feels stuck or you are posting without a clear direction, this episode gives you clarity fast. I break down the five Instagram growth hacks that are helping small business owners grow their accounts, tighten their messaging, and get more eyes on their work. Each strategy is simple. Each strategy is doable. Each strategy is relevant to your 2026 plan. I also share how these principles work inside Hot Reels, my high-touch content lab for business owners who want clarity, confidence, and a repeatable system that drives real results.
[00:00] Why your Instagram growth feels stalled
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| Hook Your Ideal Client in 2 Seconds (Instagram Growth Secrets) | 08 déc. 2025 | 00:27:35 | |
Most people lose their ideal audience in the first two seconds of a video. That tiny moment determines whether someone keeps scrolling or thinks this message is for me. If your content feels ignored or flat, the issue usually starts with your hook. If you want stronger engagement, better watch time, and more qualified leads from your content, this episode gives you the exact tools to make that shift. What You’ll Learn [00:00] Why the first two seconds decide whether your content works Key Takeaways
This Week’s Challenge Choose one hook strategy from this episode. Use it in your next reel, story, or carousel. Keep it short. Make it clear. Use your audience’s exact words. Then post it without overthinking. Links and Resources
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| How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story) | 01 déc. 2025 | 00:48:56 | |
What if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business. That is exactly what happened for my client, Dani Alvarez. When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occasional photo on Instagram. She did not know how to post a reel. She felt stuck and overwhelmed. She wondered if Instagram was even worth her time. Fast forward twelve months, her videos have hit millions of views. Her business has transformed from the inside out. Her brand is clear, elevated, and profitable. And she has added an entirely new revenue stream because of her visibility on Instagram. What You’ll Learn [00:00] Dani’s growth from 1,800 to 22,000 followers Guest Bio Dani Alvarez is the founder of Sparrow Hill Beverage Burros and Friends, a Northern Colorado wedding and events business featuring highly trained mini donkeys and farm animals. She is a former elementary teacher turned entrepreneur who built her business from a small family farm while homeschooling her three children. Dani has grown her Instagram to more than 22,000 followers, added over $100,000 in revenue in one year, and now co-runs a global coaching program for farms wanting to add luxury beverage animals to their offerings. Her work blends hospitality, joyful experiences, and intentional brand storytelling.
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| Overthinking Your Content? Here’s How to Build Confidence on Instagram – Part 2 | 24 nov. 2025 | 00:23:56 | |
In this episode, I go deeper into the visibility work we started last week. I explore two blocks that show up for every entrepreneur I know: imposter syndrome and perfectionism. These patterns often present as hesitation, overthinking, procrastination, or feeling like you need everything perfect before you show up online. I share how they show up in life and business, how they have shown up in my own journey, and how you can move forward with confidence even when doubts and fears are present. I also talk about the power of DM automation and how it keeps your business running even when you step away from your phone. What You'll Learn [00:00] Why visibility work matters and why hesitation usually comes from deeper blocks
Links Mentioned
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| The Real Reason You’re Afraid to Show Up Online (and How to Fix It) - Part 1 | 17 nov. 2025 | 00:21:41 | |
If people do not know you exist, they will not buy from you. It sounds simple, but visibility requires more than hitting publish on a post. It requires you to show up as your real self. It requires you to let your audience connect with your humanity. That means being honest. It means being a little messy in public. And that is where the fear kicks in. In this week’s episode, I share the first two visibility blocks that keep entrepreneurs stuck, silent, or overthinking every word they publish. I walk you through fear of judgment and self doubt. I share stories from my own journey, from speaking on the biggest stage of my life to blocking real life people on Instagram so I could create freely again. You will learn how to find evidence that you do know what you are doing and how to support your nervous system as you grow. This is part one of a two part series. Today we explore fear of judgment and self doubt. Next week we explore imposter syndrome and perfectionism.
[00:00] Why you must be seen to be paid and why visibility requires honest humanity Links and Resources Mentioned Join the Hot Reels Waitlist: elizabethmarberry.com/hot. Get early access and bonuses when doors open in December.
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| How Heart Leadership Fuels Business and Brand Growth with Anthony Lambatos | 10 nov. 2025 | 00:41:07 | |
This week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses. Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honors eight years in a row. But the real story is how they did it, through heart leadership. We unpack what heart-led leadership really looks like, why vulnerability and communication are the most powerful leadership tools, and how this philosophy applies whether you’re a CEO, a small business owner, or a team of one. What You’ll Learn [03:57] How Anthony went from family business to people-first CEO This Week’s Challenge This week, I challenge you to reflect on how you’re showing up as a leader in your business. Ask yourself: Am I leading with heart? Am I communicating clearly? Am I making small, consistent improvements every day? Then share one way you’re committing to lead with more authenticity this week and tag me @elizabethmarberry, I’d love to celebrate it with you.
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| The Instagram Growth Shift: Why Personal Content Wins in 2025 and Beyond | 03 nov. 2025 | 00:26:17 | |
If your content isn’t converting, it’s not your strategy, it’s your messaging. In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients. What You’ll Learn [01:06] The biggest content shift happening on Instagram right now
Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life. Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on. Links + Resources Mentioned Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.
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| The Hidden Gap in Your Marketing That’s Costing You Sales with Heidi Thompson | 27 oct. 2025 | 00:37:57 | |
If your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting. In this episode of Strut It, I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience really wants, thinks, and feels so you can write content that actually converts. Whether you’re a wedding professional, creative, or service provider, you’ll walk away with practical tools to strengthen your message, attract the right people, and boost your ROI without reinventing your entire marketing strategy. What You’ll Learn [02:17] Why truly knowing your audience is the foundation of every great marketing strategy
I want you to identify one or two of your favorite clients. The people you wish you could clone, and reach out to them. Ask if you can hop on a short call to learn what really motivated them to work with you. Use their exact words in your next piece of content or Instagram post. You’ll be amazed at how it changes your results. Then DM me @elizabethmarberry and tell me what you discovered. Links + Resources Mentioned
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| Trial Reels: The Secret Instagram Growth Hack You’re Not Using Yet | 20 oct. 2025 | 00:18:40 | |
If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you. I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts. I’ll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You’ll walk away knowing exactly how to implement this in your own business this week. What You’ll Learn [01:15] Why trial reels are one of the most powerful (and underused) features on Instagram This Week’s Challenge Post your first trial reel. Links + Resources Mentioned
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