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TitlePub. DateDuration
Per My Last Email: My review sucked—now what?13 Apr 202300:56:13

Strong Feelings is ending—but we’re excited to bring you the first episode of our new show, “Per My Last Email.” If you like what you hear, make sure you subscribe on Apple, Spotify, Amazon, or Stitcher, or wherever you get your podcasts—or visit the show at PMLEshow.com.

You deserve an equitable, actionable, and thoughtful performance review. So how do you move forward when you get…something else entirely? 

That’s what we’re tackling in our very first episode. Listen in as Jen and Sara coach people through big dilemmas—and even bigger feelings—about the wild and weird world of performance reviews. You’ll leave with new tools to help you rebound after unfair or unexpected feedback…or at least some good stories for the group chat.    

Links:


Got a work situation eating away at you? Send it to us! Submit your dilemma at PMLEshow.com.

Introducing: Per My Last Email03 Apr 202300:02:38

Hey, Strong Feelings fans! We’ve decided to retire the show…so we can focus on a brand-new one! It’s called Per My Last Email, and we cannot wait for you to hear it. The first episode comes out April 13, so if you like this trailer, make sure to subscribe now on Apple, Spotify, Amazon, or Stitcher—or visit PMLEshow.com to get the details. 

Here’s what it’s all about! Enjoy! —Sara 

How can I get my boss to advocate for me and have my back? Should I disclose my disability? Why can’t I juggle all of this work? Work raises a lot of questions—and too many of them get stuck in our heads, rattling around until we feel overwhelmed and unqualified. 

No more. Join hosts Sara Wachter-Boettcher and Jen Dionisio for this brand-new podcast designed to help you work through all the big feelings and confusing situations that come up at work. 

Each episode, they’ll share real-life dilemmas listeners are struggling with—from how to respond to passive-aggressive emails to what to do when your boss gives you truly terrible feedback. Then they’ll share the tools they use in their coaching sessions to help listeners get through whatever work throws their way.  

Per My Last Email starts April 13—so subscribe now wherever you listen to podcasts. Because work gets weird. Sara and Jen can’t wait to help you get through it. 

Submit a dilemma to the show

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Theme music: “(I’m A) Modern Woman” by Maria T

Producer: Emily Duncan

Created by: Active Voice

Remaking the World with Samira Rajabi18 Nov 202100:41:07

The pandemic broke our understanding of the world. How do we put the pieces together again? Samira Rajabi joins us to point the way—and it all starts with getting comfortable “sitting in the shit” with each other.

Samira Rajabi is a researcher, writer, and assistant professor of media studies at the University of Colorado. Her work focuses on the intersection of trauma, social media, disability studies, and feminist theory, and her book, All My Friends Live in My Computer: Tactical Media, Trauma and Meaning Making, came out earlier this year.

I think this impulse to compare comes from this sense that what you're going through is not legible to other people. So we often sort of demean our own suffering because we don't think that it's worthy in the eyes of society, or culture, or our peer group. I think the way to cope with that is to listen better. So rather than being in a space, where it's like, "Oh, you say you're suffering? Well, listen to my suffering," it's, "How might I hear what you're saying with a recognition of who you are, and where you're coming from, and what you need in the moment, and then also offer my testimony about where I am, and what I need, and who I am in the moment?"

—Samira Rajabi, author, All My Friends Live in My Computer

We talk about:

  • How Samira’s desire to understand her own experiences with trauma led her to working at the intersection of gender, disability, and  media studies
  • How a brain tumor diagnosis and treatment led Samira to find online community, and how that community helped her process grief and trauma
  • Why comparing trauma is futile, and how to “sit in the shit” with the people in our lives instead 
  • The politics of trauma and traumatic experiences, and how power plays a role in who gets access to care
  • What ambiguous grief is and why it matters

Plus: in this week’s You’ve Got This, Sara offers ideas for how to listen more deeply and stop trying to “fix” things for the people in our lives. For more tools and practice tips for staying  present to others’ pain, head over to https://www.activevoicehq.com/podcast.

Links:

Show Up and Be Real with Stevie Thuy Anh Nguyen13 Mar 201800:59:18
In Episode 9, we talk inclusion riders, the importance of pronouns, and how all of us can better support folks from marginalized communities.

If there’s one thing we’re sure of, it’s that we’ve got to stick together—and that means supporting and centering the voices of folks with less opportunity and privilege than us. In this episode, we talk with designer and educator Stevie Thuy Anh Nguyen about how listening, and finding community, can help us do just that. They also share how parenting shaped their career path, what it was like to come out at work, and why they see allyship as something we practice, not something we have. Listen up.

> If I show up at work as myself, then I’m in a state of being in my greatest power. And I think if you can find a workplace where they want you to be there in your greatest power, then like, yeah, show up. This is how you do it.
>
> —Stevie Thuy Anh Nguyen, designer and educator

Here’s what we get into—and of course, there’s a full transcript, too.

Show notes

If you didn’t catch the Oscars, don’t worry—we start the show by filling you in on our favorite parts. Of note:

…which we go on to explore:

  • Did you know Justin Bieber requires that his dressing room be filled with carnations? Riders can be wild.
  • More important: Nicole Sanchez writes about taking inclusion riders beyond Hollywood and into fields like tech—and apply them to everything from speaking gigs to job offers. Yep.
  • We also touch on Lara Hogan’s wonderful piece about applying inclusiveness to your hiring process, the Enterprise UX Conference’s journey through inclusive programming, how the Design & Content Conference put together a diverse conference production team, and Women Talk Design’s mission to empower organizers to create more diverse events.
Interview: Stevie Thuy Anh Nguyen

It’s not hyperbole to say it was an honor and a pleasure to talk with UX designer and educator Stevie Thuy Anh Nguyen. Stevie tells us about the causes that drive them, establishing a career in design, navigating coming out as queer, and what it really means to practice allyship. We talk about:

  • Where Stevie lives in Vancouver, which is the unceded land of the Coast Salish people, particularly the Squamish, the Musqueam, and Tsleil-Waututh First Nations.
  • Stevie’s work with Out in Schools, a program that engages students on issues of homophobia, transphobia, and bullying.
  • How having a child while establishing a career—and then making choices about your career and your future—become intertwined in a way you never expected.
  • What it means to realize you’re queer at 27—and what happens next.
  • How we can better support marginalized people by practicing ongoing allyship, and provide safer spaces for those communities. (More on the idea of practicing allyship from Mariame Kaba.)
  • Demystifying and sharing pronouns—and deconstructing the hard-coded way we think about each other.
FYOTW

We end the show with a little self-love and high-five because, fuck yeah!—we made the New & Noteworthy list on Apple Podcasts! AND it reminds us of all the amazing women-hosted podcasts we listen to and love—including a show you should definitely check out, called Good As Hell hosted by Lizzo.

Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

 

Transcript

Katel LeDû This episode of No, You Go is brought to you by Shopify, the leading global commerce platform for entrepreneurs. And did you know they’re growing? If you want to work with a diverse, passionate team that likes to get shit done, then you should talk to Shopify. The best part: they don’t just want you to apply to them, they want to apply to you. So visit shopify.com/careers to see what they’re all about.

Jenn Lukas Hey! And welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

KL I’m Katel LeDû.

Sara Wachter-Boettcher And I’m Sara Wachter-Boettcher.

SWB I’m so excited today to talk about one of my favorite topics: inclusion. And, more specifically, we’re going to talk about how people like me, like all of us, can step up and make an impact for underrepresented groups in any field. To help us out, we sat down with a friend of mine, Stevie Thuy Anh Nguyen, to learn more about what real inclusion can look like. But, first up, did you all watch the Oscars last week?

JL Nope!

KL Uh, I did, and I have a few favorite things I kind of want to share because, first of all — you didn’t have to watch it just to see all the pictures that come out of it but Janelle Monáe’s fire red, like military-inspired pant suit was phenomenal.

SWB She looked amazing.

KL She looked amazing. I also would really like to make a very genuine request to Tiffany Haddish and Maya Rudolph to run for presidents ASAP.

SWB Like, co-presidents?

KL Like, yeah, absolutely and then, I mean, to top it all off: Jordan Peele won for best screenplay for Get Out, which is just fucking so awesome. I saw that movie and I was so obsessed, I loved it so much that I started following Jordan Peele on Instagram, and he posts a lot of Get Out fan art, it is absolutely worth following. It’s magical.

JL I loved that movie.

KL It was so good.

[2:02]

JL Yeah. Um, also, I love this pantsuit. I just Googled it.

SWB Get on the internet right now! “Janelle Monáe Oscars pantsuit.” The cape portion of it or whatever that kind of swoopy back is is amazing! So I loved that she really made it her own. Like it was not the kind of look that not just other women were wearing but that, like, anybody was wearing. But it also felt so completely Oscars. Right? Like it felt like she had the whole vibe — fantastic. Ok. So we can keep talking about the Oscars which I also did not actually watch. Uh I like to look at outfit photos later. But, instead, what I was hoping we could talk a little bit about was the story that came out about Frances McDormand and what she said at the end of her speech. She said something about how she wanted to leave the audience with two words and those words were “inclusion rider” So Nicole Sanchez wrote this piece that Jenn actually sent around to all of us, that was about what inclusion rider means in tech or what they could mean in tech. So Nicole is awesome. She is a diversity consultant who runs a company called Vaya Consulting. So she spent a long time looking at diversity and inclusion in the tech industry. And she wrote this piece where she talked about where inclusion riders come from and what they mean. So she credits Dr. Stacy Smith at USC for originally coming up with this concept, and says that it comes from diversifying talent in the media. And the concept is kind of pretty simple, right? It’s like: if you take a rider, which you may have heard about from the music industry—

JL So a rider is like what you request if you are going to be performing somewhere. And it could be something like, “I need to have sparkling water, or I need to have a soundcheck of two hours before I’m going to go on.” It could be—

KL A fancy rug.

JL Or a fancy rug. It could be all these things, you know, maybe you want to make sure that you’re going to have some sort of food. Or in the famous case of Van Halen, you might say, “I demand there be no brown M&Ms.” Which really wasn’t a demand that they needed, they stuck that in their rider to make sure that it was actually being read. So it was one of those things where if they got to a venue and they saw that there was no brown M&Ms, then that means that someone actually read the rider, and the requests that they were going to do, and that they were going to have a good show.

KL Paying attention. I mean it matters.

JL That’s why Justin Bieber requests that his hotel room is decked out in carnations of a specific color pattern — I’m not making this up!

KL I told you! It’s—

[4:30]

SWB Ok so, so the Bieber rider is not also what we want to talk about tonight. Although we could. Um instead I mean I really like the way that this concept applies to other facets of life. So what Frances was talking about at the Oscars was like, “Ok. If you are an in-demand name in Hollywood, you have an opportunity, in your contracts, to stipulate that the people who are working on the set, and the people who are working with you, um are coming from diverse backgrounds. You have this, you know, you have the opportunity to say that you want to make sure that they’re being paid fairly. You have an opportunity to make some demands that might actually be relatively small in comparison to what you could be getting paid if you’re a big star, but are really, really huge for people who aren’t you.” And so, what Nicole talks about in her article is really applying that other places like, let’s say, a tech conference. Like, if you’re an in-demand speaker, you also have a lot of power. And you can say, “I would love to speak at your event, but I’m going to need you to do some shit for me first.” And getting really specific about what you expect to make sure that that event is inclusive and welcoming to people who are not in demand like you are.

KL Yeah, I really like what Nicole wrote because it made it really obvious and seemed really reasonable to have this filter out into a lot of different areas, right? And, like you were saying, you might not be a speaker who’s super in-demand, you might just be starting out. But I think a lot of it is just knowing that it’s very fair and totally appropriate to ask questions about the thing that you’re about to sign up to do.

SWB Totally! That reminds me of what Erika Hall talked about when we interviewed her which is like the importance of asking questions and the power of asking questions. I have been thinking about this a lot and I talked about this a little bit actually on Twitter today. Like, one of the things that I’ve started doing is when I’m asked to speak at conferences which, you know, I’ve written some books, and I’ve done a lot of speaking. So I do get asked which is great but I’ve started asking some questions back and I try to make them pretty consistent, across the board, because I find if I ask the same stuff over and over, I’m more comfortable asking and it also feels a little less weird, like it’s not a special standard, it’s just my standard. And so I have a few things that I would say are kind of in my rider, or at least like, they’re in my Go/No Go [chuckling] kind of file, right? Like I won’t go to your event if you don’t answer these questions in a way that I can live with. So it’s things like, you know, for me I always ask like, “Does your event have a code of conduct?” That’s something that’s on Nicole’s list too. But I also ask things like, “What are you doing to ensure that your event has a diverse lineup?” And I ask it that way specifically because I want to hear how people think about it. And if they tell me things like, “Well, we just want to have the best speakers.” Then that’s a big red flag for me because I question, “Well, how do you know you have the best speakers? ‘Best’ according to whom? According to like people you already knew? People your Twitter connections already knew?” You know it’s like it brings up a lot for me. Or at least it’s an opportunity to have a conversation with them. And depending on how that conversation goes, that can tell me a lot about whether I’m interested in coming there, and also it’ll tell me whether I’m interested in investing time and helping them identify speakers they hadn’t heard about, which I’m super happy to do if I feel confident that, you know, if I recommend a speaker who is from a more marginalized group, who’s maybe less experienced than I am, to go to an event, I don’t want that person to be treated poorly. I want to make sure that I’m sending them to an event where somebody’s going to take them seriously. So I feel like by having those conversations, it gives me a chance to feel out how much somebody’s thought about this, how open they are to change, and how willing they are to kind of put in work. Because it is. It takes work, right? Just like we talked about on an earlier episode: it takes work to think about, you know, not centering all your events on drinking, which is a really answer. It takes worth to think about something like onsite childcare but like every single detail you do as an event planner is work and I want them to think about this as an important piece of their job.

[8:33]

KL Yeah, I mean, you just said that you have an opportunity to do this and I would almost say that established folks, like yourself, I imagine feel like they have a — an obligation to.

SWB Absolutely. I don’t know that everybody does. I wish more people who felt like they had some sway — and I, you know, I have like some level of sway. There’s people who — who are like much more in demand and who make a lot of money speaking in our field. And I think that they have a huge responsibility. But I definitely, 100 percent like I — yes, I think of that as an opportunity in the sense of like, I’m glad to have the opportunity. But 100 percent it is an obligation and it is a responsibility.

JL Yeah, um I’ve always did a similar thing to you, Sara, where I had a list of a set of questions that I asked every conference opportunity that came up and, you know, like you’re saying, it helps when you have the standard because then you can send an email back that’s like, “This is what I ask all my conferences. No matter what.” And I wrote a post about this awhile back, mine were focused a little bit more about seeing if they — if speakers were paid, and one of the things that I really like to ask is, “What is the cost of the conference? And how many attendees do you expect?” And then afterwards I would say, “What is your speaker fee?” To make sure that then, you know, if a conference will write back, “Oh our conference cost 12 hundred dollars, we’re expecting, you know, a thousand, 2,000, 5,000 people and then the speaker fee is zero, right?

KL Then that math is wrong!

SWB That math speaks for itself, right? Like it’s like, “Mmm, hmm, how do you like the way those numbers look on the page?” Right.

[10:00]
JL Not — not too great um so I think it’s really important, you know, for — to realize too and like it’s a mix of educating also, where I think some people never— never thought about that. And I’m not saying that that’s ok. But like it is — then I become, “Well, here are these questions and why I’m asking them because it’s not ok.”

SWB Yeah, I mean I wish that everybody would have thought about this by now. I kind of feel like, “C’mon, like you sh— c’mon, you should be thinking about this already.” However, I also accept that that’s not the case and if my goal is to make more people aware, and hope that more people come along with me on this particular journey, then I do feel like part part of it — being able to do something than education is ok and important. I don’t expect everybody to do that, in all circumstances, but I feel like I have enough like sort of comfort and confidence of where I am that I— I can do that. And I think that’s a service to — I’m not so much worried about doing it as a service to the conference organizer, I think that’s like a side benefit. I think about that as a service to the industry, at large, and to the people who need that information to be more widespread.

JL Completely. And, you know, I would say that, as a speaker, I did this but as an attendee I’ve asked for things too. And so I feel like people should feel empowered to ask questions as an attendee also, you know, “Will you have a vegan meal?” “Will you have a vegetarian meal?” And that’s something that I used to ask a lot um you know, “Is there a place to nurse?” Or “Is there a place to pump?” And like, “What sort of facilities will be available?” And, as an attendee, someone who’s paying for a conference, you should definitely feel empowered. I mean as a speaker, you should too, that wasn’t taking away from that. But you should definitely feel empowered to write the organizers and make sure that they will have these things available to you also.

SWB And I’m also deeply suspect of any event that makes you feel bad for having— like if some event makes you feel bad because you ask for a vegan meal or you ask for a nursing room, like, “I’m sorry. What the actual fuck?” It’s one thing for them not to necessarily be able to meet every need, that’s like a different conversation. But I think if somebody comes to you with a need, and you write them off, or you minimize it, or you pretend like it doesn’t matter. Like, I don’t want to go that event. And I don’t want — I don’t want those people to have my money, or for them to use like my face and my talk to promote their event.

KL Right.

SWB Um so there were some things though on Nicole’s list that I’d never thought about before that I’m super glad to have heard about now. So for example, I had not thought about — and I feel silly not having thought about it but I never thought about asking about the people who are working the event. So like the laborers, the people who are doing setup and takedown, the people who are doing food, like how are they being paid? She specifically mentioned, you know, what are the labor conditions, are they part of a union? I think there’s probably a whole lot of different questions you might ask depending on your particular interests or your particular kind of like stance but I think asking about the welfare and the support of the people who are not kind of seen as like part of the conference, but are, in fact, like what makes the conference run. Like that’s a huge area that I’m going to be thinking more about.

KL And the fact that, you know, she points out, is there — is there a process for intake of these kinds of requests, or like these kinds of questions, right? For like just handling that and — and talking about them.

JL So I think the conversation that keeps coming up again and again, from conference organizers saying, “How do I make this happen? How do I diversify my lineups? How do I diversify my speakers?” And I think some people have provided solutions and ideas for this. An article I read recently on Medium was about the Enterprise UX Conference which um they’ve been working on this for four years and every year have slowly iterated on how they’ve been handling things. And I think one of the things that is really great about that is they didn’t just give up after year one. They’re like, “Well, I don’t know how to do it.” Is that they’ve been slowly trying to improve their process and they wrote about this and they were saying that one of the things they did was make sure to have different people, besides three white men, choosing the lineup and being in charge of the themes. And as soon as they started expanding from that, then so did their speaker lineup.

SWB You know one of my favorite conferences, Design and Content, actually a conference that Stevie, our guest today, is going to MC this year, they’ve done a really similar thing where they have a selection committee and what they specifically did is they intentionally went out and identified people from a bunch of different backgrounds and then they paid them for their time to be on that committee. And it dramatically changed how they come up with who’s going to be on the roster for the year. And they’ve written about it publically, we’ll put that in the show notes, because I think that they have a process that is — is something that other people can follow. And, you know, part of it came out of their first year. They had really good intentions. They went out and thought about, you know, “You know let’s make sure we have a good, diverse lineup. Let’s ask some people who we’ve never seen before, and some new faces, et cetera.” And an attendee called them out for it at the event and said you know, “This lineup is really white.” And they had to take a step back and be like, “Yeah, it is.” And sit with that. Right? And figure out what to do about that. And I think that that’s hard but I think that’s one of the responsibilities that we have is to be able to hear those kinds of feedback and say, “Ok I’m going to listen to that and then I’m going to figure out how do I change?” And, you know, and that’s one of the reasons I like to ask these questions I ask, right? Is it’s like, do I get defensiveness? Or do I get somebody who can say, “Yeah, you know, we haven’t that diverse of a lineup in past years. You’re right that’s something we should change. I have some ideas but I would love to hear more,” or whatever it is. But that — that openness is really, really important. So, um, that’s one of the things about Enterprise UX that I think has been great as well is that they’re willing to write about it. Like they’re willing to admit it that it wasn’t great year one! Which is sometimes hard to do, right? You have to be able to look at your work and say like, “Here are the ways that this wasn’t where we wanted to be. And then here’s what we did differently.”

[16:11]

JL Another site that I found interesting was womentalkdesign.com. Their tagline is that they “elevate the best talks about design from women and empowers event organizers with tools, approaches, and information to engage more women speakers.” So this is a neat project because it’s an answer to that question of, “Well, I don’t know where to find these speakers!” And so I really like it because they went out and tackled this specific question that people kept asking.

SWB Yeah, I mean Christina Wodtke who is one of the people who created that site, I know that part of this was born of her frustration. Like, she’s been in the industry a long time, working in tech and in UX. And people would frequently ask her, “Well, where do I find all these diverse speakers?” And now she’s like, “I don’t have to answer that question anymore!” Right? Like she’s like, “They’re out there. You just have to do a little bit of work, to get outside of the bubble that you have,” and then she was like, “Ok, let me go and do some of that work.” And um — and so the result is that it’s like, “Oh! You’re looking for more diverse lineups for your event?” That’s certainly not everybody, by any means, but like if you haven’t at least gone through that, like you’ve done not even the bare minimum.

JL And I— I don’t think inclusiveness just stops at these conferences, right? I mean one of the things that came out recently was Lara Hogan wrote a great article about how to apply inclusiveness to your hiring process, and how to like tackle that, and one of the things that she had was to make sure that you have a diverse group of the team interviewing these candidates, and I think that’s great thing: making sure that it’s not just one group of people that are interviewing all of your candidates as they come in.

SWB And I think it also goes back to some of the same stuff that we talked for like an inclusion rider is that if you are in a position where you feel like you have some choice about the job that you’re taking, which I recognize not everybody is in, but if you’re in that position and you’re thinking about, “I want a place that’s going to give me the most growth opportunity, I want the place that’s going to offer a really good salary package, et cetera, et cetera,” you know, I think that it’s another responsibility to be able to say, “I want to place that is willing to kind of put its money where its mouth is when it comes to being an inclusive environment,” and to ask those same kinds of questions, right? “So what are you doing to increase diversity in your team?” And “What are you doing to support people who come from different backgrounds? And like — what does that look like?”

JL I love this question. I love this so much. Um I think it’s like— as a candidate, as an interviewee, you might be like, “Well, how do I phrase this? How do I make sure that this job is going to be a good job with me?” And I think that’s a great way to phrase it. Um when we interview people, one of the questions I always ask is, um I phrase it as: “Diversity and inclusiveness are really important values to us. What are some important values to you?” And, you know, it’s a very leading question but you’d be surprised at how many people go on some sort of tangent that is, like, “Ah. You know? I want to make sure that I have like — snacks.” No one’s ever said snacks! That’s an exaggeration [sure] but it’s certainly something that’s like, you know, not appropriate for the answer or where I was hoping that they would go.

SWB We talk a lot about sort of how this relates to people who are working in like tech and design fields, but this is the kind of thing that I think is really transferrable to almost any field, right? Like that it’s not really about the industry that you’re in, it’s like if you were working in an industry that is not necessarily perfectly inclusive, which is like, newsflash: probably all of them. Then you know I think that the— the same kind of stuff applies and you can kind of bring some of these same principles and ideas along. So I’m really stoked that we’re talking about inclusion riders, I don’t think it necessarily has to be like a contract in every circumstance, I think it’s much more about how can you apply that concept to whatever it is that you’re doing in your professional and however you’re interacting with people who hold power in your industry.

[19:55]

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Interview: Stevie Thuy Anh Nguyen

SWB Our guest today is Stevie Thuy Anh Nguyen. I first met Stevie back in the summer of 2015, after I gave a talk at a conference up in Vancouver, and they approached me afterward wanting to chat about my talk, which was very flattering. But more than anything, what I really remember about that conversation was that this person I just met had come to me with so much kind of kindness and generosity, and our conversation felt so uplifting. And over the next few years, I have paid a lot of attention to what Stevie’s been up to and the things that they’re talking about and interested in. And this year, fast forward, Stevie is now going to be the MC of that very event where I met them: the Design & Content Conference. They’re also a UX designer, a design educator who works with youth and teaches in two different university programs, and somebody who’s just really active in their community in Vancouver, and in design in general. I am so excited to welcome Stevie to the show today. Thank you so much for being here.

Stevie Thuy Anh Nguyen Thank you for having me. Can I add a moment and just also acknowledge that I am also on unceded Coast Salish territories, and while we may call it Vancouver, it is the unceded land of the Coast Salish people, particularly the Squamish, the Musqueam, and Tsleil-Waututh First Nations.

SWB Thank you for doing that. I think that actually sets the tone for this conversation really well because I think one of the things I would love to talk with you more about is sort of the way that you look at your role as a designer in your community and sort of the impact that you have on community and on the way that people from different backgrounds within your community are represented. So can you tell us a little more— how did you get to this place where you start a conversation and you say, “Actually, can we remind ourselves of the indigenous people whose land this is and this land has always been?” Like, what was your process of getting to a place that you were comfortable doing things like that?

STAN Honestly, every time I have these moments where I’m like, “Oh! I need to say something, I should say something, this is the right thing to say,” and it is still really, really hard because I think always makes me uncomfortable not knowing how the other person may respond on the other end. Yeah, these issues are political and they are uncomfortable for people to talk about, hear, or acknowledge. I don’t know if you know what’s happening right now in Canada, but Tina and Coulton were murdered and people don’t talk about it because people don’t care. And so we need to bring these things up even though it’s really hard because people are dying. So that’s my response I guess. When I began to recognize that when we don’t talk about things, people die. And the more personal we make it, the more people who we spend time with who are directly affected by these things, by systemic oppression, the more we recognize the power that we have as individuals when we are in a place where we have to acknowledge these things.

SWB That’s a pretty difficult topic and I think that that’s something pretty challenging to our audience — I mean, you mentioned that it’s hard for people to talk about, I think it’s hard to talk about on a podcast like this where we — where we really do want to talk about, you know, finding some joy even when things are difficult. And I don’t that that means erasing talking about the things that are difficult, by any means, and so, with that in mind, what is your day to day work?

[25:23]

STAN Hmm my day-to-day work probably doesn’t look too different from many people. I’m a parent; I have a five, almost six-year-old, son. And I have shared custody with his father. And so on days when he’s with me, I actually wake up at like 4:30 in the morning, and I wake up, and I shower, and I go to make a matcha latte for myself every morning. And I come out and I answer emails, I try my best to catch up on like Slack, on text messages, on WhatsApp, on Viber, on Signal, on my work email versus my personal email, and um what else is there? Messenger. So that’s kind of normal, I imagine, I think we all have these mornings of having to try to catch up with all that stuff. And then I get him ready for school, take him to school, and it’s a privilege that allows me to do that, and I come back and I work. And so some days that’s with Out in Schools, where I’m talking about queer and gender issues with young people in high schools. And sometimes in elementary schools. And other days it’s going to meet my own clients at their offices. And then other days, it’s staying home um and doing like UX work. So for me that’s everywhere from leading a workshop, like I did this morning, where I’m presenting to clients whatever our ideas are, whatever our proposals are, and then other days I’m heading off to go teach. And then I come home and I try to fit in some yoga somewhere. And pick up my son and then do things with him in the evening, feed him, put him to bed. And do some more work and then go to bed. That’s my day.

SWB I think a lot of our listeners can relate to sort of the juggle and trying to figure out what the right mix of things is in a day and how to have some time for yourself amid everything else. Can you tell us more — like what was your journey into becoming a designer? How did you end up in this sort of life that you’ve crafted for yourself now?

STAN I lucked into it, I think. I remember I was in high school and I had really no real idea about what I wanted to do and somebody came into the school who was an alumni and did a presentation. And she worked in — she worked in marketing for an ad agency. And I just thought her job sounded really cool. I liked that she got to like talk to people and I liked hearing about how she got to like come up with ideas to do things and like sell things to people, which I feel so much like cringey shame about now. But at the time it sounded really interesting. Um so I went into the university and studied communications but partway through my program, I did a certificate in innovative leadership from SFU, Simon Fraser University, and it was an eight-month program where the first four months we did workshops, and the last four months we got to do like a practical project with a local company. And the company that I happened to work with was a leadership development company. And at the end of this project, which was, funnily enough, all about looking at how people within the organization viewed their leadership skills, as opposed to people who are like several levels away from them. How did those people view their executives leadership skills. At the end of the project, the person I’d been working with at this company said, “Oh I noticed you like — maybe had some graphic skills. You know we really need a graphic designer.” And I’m like, “Well, I’m like — I’m taking my first course in design right now.” “Well, that’s great! That’s more knowledge than we have!” And so they hired me and I started off just like making PowerPoints and doing a lot of things in print, working within business development and supporting people people in sales. Packing suitcases. I did a lot of packing suitcases. But along the way I learned a lot about like leadership and leadership models and um when we talk about adult learning, that realm is something that I gained a lot of experience with over six years. And so at the same time I was still in school, had abandoned communications, and had — was fully in design now, and then I went away on an amazing field school and came back and was pregnant! So I took a year off. And I will say this is like — this is an important part of my professional journey, this is an important part of my growth and journey as a person, because having my son changed everything. I’ve always been someone that was really into research. So the moment I got into something, or the moment I found out about something new, I’d like totally geek out and go read every book, watch every movie and documentary, and talk to every person I could find about the thing. Uh I get really excited about new hobbies and interests. So I got really excited about being pregnant, and about birth, and about breastfeeding, um and about being a parent. And when that happened, I began to see the ways in which I had to make really, really clear decisions. So the same way in marketing or in design, you have to have a reason as to why you’re doing something for a certain desired outcome, I knew that I wanted my son, I wanted my child to be happy, and I knew that I wanted him to be really kind, and I knew that I wanted him to be really safe. Like I wanted him to live. Right? Like that’s all I really wanted and I knew that I had to make decisions to support that. And so that was like — we raised him vegan for the first like year because we felt it was important for him to have the choice, right? It was important for him to know that you don’t have to eat animals but you can and that’s your choice. But do you know what you are doing if you are going to that? So he still doesn’t really eat animals. But that’s still something that applied to me in my life. I began to think about like what am I doing? Is this who I want to be? Is this how — what powers do I have as an individual to like make all those things happen for him? And it made me really political. Like all of a sudden, things that I have always had values about like really mattered because I’d made an investment in the future by having him, and I needed to invest in the future. And then I got laid off from my job. The job that I’d had for six years. I was a marketing assistant or a project assistant but I was never actually a designer. And I was feeling a lot of doubt about this and I have a mentor at school, Russell Taylor, who is kind of the father to like so many of us in this design program. And I reached out to him and I said, “Well, I got laid off. I really love design but I have no design skills. I didn’t finish my degree.” And he goes, “Well come back and teach for me. Um like you know this stuff. You’ve taken this course and I like — I feel confident that you’re going to do a good job in this.” And so he brought me back and had me teaching his second year course with him. And then at the same time he was developing a conference that was in its second year. And at this conference, he brought in agencies and different companies to like do talks but also to do interviews. And while I was teaching, I also applied for an interview at this conference, and I came out of the conference and I was offered — I was offered some jobs! My first job in which I would get to call myself a designer. And so, Sara, this is where it kind of comes back around to you because this job was the first job that I gone in to do the interview and really felt like, “This is who I am. And like I don’t know these things. This is what I’m working on. Um please see some potential in me!” Like, “Please take some faith in me because I think I can do this.” Uh and I felt really good about some of the things that I felt were just really natural and inherent to me. And they absolutely said, “Yeah!” Like, “We think you can do this. We think that you can kick it out of the park. I feel confident putting you in front of like our — any client, right from the getgo.” And this was my manager, Robin Ashmore, and so it was the first job where I’m like, “Oh. Ok. Like I can admit that I don’t really know this but I can learn this and I can develop in these areas where I think I’m good.” And part of how he supported me was allowing me to go to that conference DCC, Design & Content, which is how I met Sara! And at this time though I was beginning to get really bitter, um I was beginning to look around and see that we, as designers, have all this potential to build things that really make a difference in the world and really help people, and yet we’re like focused on how to get snacks. Or we’re building technology that is actually enabling violence against marginalized people. So I — even now I tell people that I feel shame around calling myself a designer because as a whole, this industry is causing so much more problems than it is helping and I think so many of us have this power and opportunity to actually do something about it, and we’re afraid to. And we don’t. For whatever reasons. And some people have more ability to do something about it then others and I really do mean this in like ability, privilege, some people have more privilege in order to make change happen. Um but I went to this conference, I went to DCC, I met Sara. I’m like, “Oh!! There’s designers who really do see the same things I see! Who really are concerned about the same things that I’m concerned about.” And there are people who, like you, Sara, who want better things out of tech, who want designers to do better things — the tech industry to do better things. And so I began to look for places in which I could try to do better things and I could try to learn on how to be a better designer. This is where I’m at right now. Like I’m still working on that. I’m still trying to influence and like bring kindness into the world, bring safety into places where I think people need someone to invite them in or to support them while they’re there. So yeah that’s where I am right now.

[35:25]

SWB Well, I am so proud and kind of tearing up a little bit to think that I played even just like a tiny, tiny, little role in your story—

STAN Big role!

SWB —oh gosh! Ok, ok I wouldn’t — I wouldn’t oversell that. I really think like, you know, your work and your what you are bringing to your community is— is big and different than anything that I do. So I definitely don’t want to oversell what I might’ve played a role in. Something that I’m really interested in hearing more about that you mentioned a little bit ago is the work that you’re doing with Out in Schools. So can you tell us a little bit about that organization and how you got involved with them?

STAN Yeah, oh. So I guess one of the key parts of the story that was a huge pivot point in my life, that happened shortly before I met Sara, is that I realized that I was queer. And I like to say that I “realized” because it was something that kind of — it’s always been a part of me. It’s who I am. I am a queer person. But I didn’t have the words for it and I didn’t know that’s what other people were calling it and when this happened, I was 27, I had already had my son, Noah, and I had a cis male partner. And realizing I was queer, finding queer community, making queer friends, really like embracing and exploring what that could mean for me was like so amazing! It sounds so cheesy, but I really did feel like I was born again. And I was also really disappointed and sometimes embarrassed to admit that I was 27. And I think about how I grew up with very conservative parents. I think they’re a little bit more liberal now than they used to be but they are conservative, they’re still very Catholic. I grew up in a very Catholic cishet family. And I was also really protected, care for, loved, I still am. And for them, that meant sheltering me from just sexuality in general. And so that included putting me in an all-girls private school um great school, I mean great academics but it was also an all girls Catholic private school. So we didn’t get sex-ed. And when I was 27, I realized that I was queer and I was so happy about it because I think like being queer is so liberating, and so fun. I really wanted to make it happen — or contribute to a culture where queerness is normalized. And so I found the Queer Film Festival, I met some people there, including some facilitators from Out in Schools, and they became my friends. Jen Sung, in particular, reached out and was like, “Hey! You kind of said that you would love to do this. Were you serious?” And I said, “Yes!” And she goes, “Well! We’re hiring! You should submit an application!” And I submitted an application and became an Out in Schools facilitator. So we’re led by Gavin Somers and Brandon Yan, and we go around to high schools, and elementary schools, and we talk to young people about queer and trans issues using media, like using film. So we watch movies with them, we watch music videos with them and we lead discussions. And it’s interesting in the ways in which like that also ties back into the skill I have around facilitation because that’s part of what I do in my job as a designer. So I get to practice, like, being in front of people, and presenting, and engaging with audiences. Like, in everything that I do, in many places in my life.

[39:24]

SWB That’s such a cool additional piece to your professional profile that I didn’t know about until — you know just now, right? Like you being involved with Out in Schools seems like, in some ways, you know, really different from doing the design work, but it feels very natural, the way that you talk about it all together.

STAN Thanks. It feels really natural to me.

SWB I’m also curious, you know, you mentioned coming out as queer at 27 and sort of realizing to yourself that that was even the case and I know that in that same time period you also started going by different pronouns, and coming out as non-binary, and I’m wondering if you can talk a little bit about what that was like? And especially what was that like, you know, in the context of work where that seems like maybe it could be a challenging thing to do.

STAN Well, what had happened was that you did this amazing talk and you were really vulnerable and real and talked about how important it was to like create spaces and technologies that allowed and encouraged people to be who they are uh rather than try to force them to fit in any particular box. And I came up to you and I was in tears, I remember this, because I had this name tag and the name tag actually had my name, like “Stevie” was on it, but Stevie’s like — is not my given name. And I was expressing to you, like, “Oh my god, how amazing is it that, yeah the Eventbrite form for the conference was like, shout out to Steve Fisher and Shannon Fisher for recognizing the significance and importance of this. But the conference signup form allowed me to input my name. Like it didn’t ask me for a piece of ID to like prove that that was my name.” And I’m like tearing up now, thinking about it, but yeah that’s like it was the first piece of paper that I wore around my neck that allowed me to identify myself and identify myself to other people as Stevie. And it was in a professional context. And then all the speakers, everybody that I met that weekend like called me Stevie. Like everybody that knows me from that time onwards, calls me Stevie and so it felt so good. I came back and I didn’t immediately do it but from then on, anytime I introduced myself to somebody I was like, “No, Stevie.” Like I’d been doing this previously, as a nickname to personal friends but not professional contacts. And being at Design and Content, meeting people who would use my name eventually I think, a couple weeks later, gave me the confidence to actually casually, jokingly at work say, “Actually! Like all my friends call me Stevie.” And so my co-workers were like, “Do you want us to call you Stevie?” And I’m like, “Yes!!!” And I had another amazing colleague, like Jason Landry, he reached out to me privately on Slack and said, “Hey, I know that you’re going by Stevie.” And like, “Awesome! Stevie’s a great name. I just wanted to check in. Like have your pronouns changed? Like what pronouns would you like me to refer to you as?” So at the time I said, “Oh um like no, like, she/her is fine.” And she/her is great. I just don’t use she/her anymore. Like they/them is super comfortable to me. Like it makes me feel really good. And so I use they/them and eventually like it was people in my team making me feel like welcome. And doing that work of like welcoming me as opposed to me having to step out and be vulnerable is what allowed me to come to work and tell people, “My name is Stevie.” And now like over time I’ve built enough confidence to include it in my email signature. If I meet someone new, I always say, “Stevie Thuy Anh Nguyen. My pronouns: they/them/theirs.” So I try to assert myself and I know that from what we tell young people in schools, every time that I do that, I can help somebody else feel more comfortable sharing their pronouns. And as a practice of allyship, that’s the best thing folks can do is share their pronouns.

SWB I love that story so much and I’m so thankful that you had a colleague who reached out to you sort of made it ok for you to say like, “Yeah, actually I prefer to go by different pronouns.” Was that a scary conversation to start to have? Like the first few times you were doing that in these professional settings?

STAN Mm hmm yeah. And I mean, let’s be honest, my team, most of the people on my team are great. They use they/them pronouns. Some people still make mistakes. I think it’s interesting the way in which every time someone new comes onto the team, if I don’t already know them, I have to find a time or an opportunity to, hopefully, quickly get in there and let them know that my pronouns are they/them/theirs before they hear maybe the wrong pronoun from somebody else, or make an assumption, and then I eventually have to awkwardly correct them. But yeah it was initially really hard because I didn’t even understand the — like once I understood how it felt empowering to me, it was hard because there was always a lot of explaining. People like need explanations or they look at me, you know, like, “Wait. What does that mean?” And they like — I think — I think people look at me and they’re like, “Wait. What does that mean for your body parts?”

SWB Which um is — has nothing to do with it at all.

STAN Exactly. But—

SWB It is not an appropriate question for work — like pretty much ever.

STAN Well it’s just like — I don’t think it needs to be even verbally said sometimes, it’s just like people stop and look like the same way. Some folks know — like particularly feminine-presenting folks knows what it looks when someone looks at you and looks you up and down [mm hmm]. I think like queer and trans and non-binary folks, we know what it looks like when you look at us and you’re like, “Mmm,” like, “What’s under your clothes and how do you have sex?”

[44:55]

SWB Which I, you know, I understand that it’s kind of uncomfortable for people when they are first presented with pronoun and gender stuff that they’ve not encountered before and that they don’t understand, and um and then even still, you know, I mean I think I, for example, like I have several friends who would identify as non-binary or who identify as, let’s say they’re trans, and I have tried to unlearn some of that like default gender binary language and it’s hard. And I screw it up. And I screw it up oftentimes when I have, you know it’s like something gets coded in my brain early on, whether it’s an assumption, or whether it’s something where, you know, I have a friend who I met when they presented as male and they, at some point, came out as trans. And they’re a woman. And I sometimes still have like that little mental like kind of hiccup right? That like is about the history that I have with them, and sort of having to shift my thinking, I mean that just is what it is but that that’s up to me, right? Like it’s my job. It’s my job to figure that out. It’s not their job to figure that out. And if I feel weird or if I have to like go through an extra like you know mental circuit in order to make sense of it and make sure that I’m doing it correctly, like, that’s work that is on me to do. And that the more I do that kind of work, the easier it becomes. And that’s kind of like the way that I’ve tried to deal with it but I think it’s — I think it’s something that seeing people like you who are willing to be vulnerable and to say, “Hey, this is who I am.” And to know that you might get reactions that aren’t positive and that aren’t good. I think that that’s — it’s such a gift, I think, to the rest of us, in terms of opening our minds and helping us get to a more inclusive place.

KL I also just want to say that— that you said something, you said the words, “practice of allyship,” and I wrote that — I just wrote that down because I like that so much and I feel like if we can just share that as much as possible, that is — that is such a gem of a thing to think about.

STAN Let me — let me credit that Mariame Kaba who is @prisonculture on Twitter because I heard Mariame — actually I may be pronouncing this wrong: M-A-R-I-A-M-E. I heard her speak on a webinar, which is run by Talila Lewis, TL Lewis, who does not use any pronouns, and this is what they — the whole discussion was about, was about the practice of allyship. That no one gets to say like, “I am an ally! So I am done!” Like it’s not about what this identity, it’s about how do you continue to practice allyship.

KL Exactly. It’s like — it really, truly is a practice. It’s like all things that you, you know, I’m — at least I know for myself that I want to get good at, you know, between yoga, and just being a, you know, a better friend and publisher and coworker. It’s— it really, truly takes practice. And you have to be — you have to be aware of that.

STAN Yeah, and it takes like that, like what you talked about earlier, Sara, that constant, the constant practice and I think when we’re in community with other people, we’re all practicing our allyship to marginalized people, and marginalized communities, there has to be a practice of forgiveness as well. Like grace, for us as individuals, and the practice of forgiveness for each other. Like I wouldn’t know anything I know if somebody didn’t tell me I was wrong if somebody didn’t like — wouldn’t forgive me, and like didn’t cast me out of their life because I made a mistake, but it also has to come from a place of like being willing to sit around and like shut up sometimes.

SWB So as somebody who has gotten more comfortable bringing your whole identity to work, and who has kind of gone through some of those scary parts, what would you tell someone or what advice would you have for somebody who is thinking about some of the same things, about being able to be more of their authentic selves in their professional environments and being able to kind of fuse maybe some of the stuff that they’ve kept personal or private with the way that they present professionally.

[49:40]

STAN Hmm. What would I tell someone? I think the first thing I would want to make sure is that person feels safe. And I know this word like “safe” or “safety” gets thrown around a lot. But, quite honestly, what are your risks and dangers? And what violence may you face if you fully — if you bring yourself fully? And this is me speaking from a position of privilege of where I am able to bring myself to work, where every part of me is at least, at the very least, recognized and acknowledged. And then I would say: surround yourself in community and with allies to support you through it. I don’t think I could do it if I didn’t think — like I don’t think I could show up, assert my name, assert my pronouns, talk about my politics, if I thought that I would be attacked in any way, or punished in any way. And so that — that’s sort of required first. Make sure you’re safe and make sure you have support. And then, like show up and be real. This — it’s, again, cheesy sayings but I was tweeting, I tweeted about it this morning. But this idea of like nobody — I don’t know anything other than my own experience and I have so little that I know, but all I know is like myself. And so if I show up at work as myself, then I’m in a state of being in my greatest power. And I think if you can find a workplace where they want you to be there in your greatest power, then like, yeah, show up. This is how you do it.

KL I love that.

STAN Does that help?

SWB That’s so great. That is so great. Yeah. So, very last question then is you mentioned safety and the importance for people who are going to do something vulnerable, whether that’s you know coming out at work or anything else, to feel like they have some sense of safety. So what can listeners do who feel like they can — they have some power in their workplace or in the organizations they’re part of, to help foster that safety for people. Like what are some of the ways that we can ensure that more of the people that we work with feel safe around us?

STAN Well I think for people of marginalized identities, yeah, showing up so that you can be that example, so that you can be another person who like makes someone feel safe because you see someone who’s similar to you. That’s one way. But if you aren’t, like if you are someone who is in a position of privilege and power, gosh, like: not punishing people. How do you make — how do you make that space? Inviting it? Educating yourself? Like and making it — like I’ll bring it back to the beginning: like making it personal. I think if you genuinely care about the people in your company, then these are things worth learning about and these are things worth like not just acknowledging and recognizing and forgiving, for some reason, like if you think it’s wrong and you “forgive” them for this thing. Like get past that point where you can love them for that.

[55:08]

STAN I think that’s it.

FYOTW

SWB I have a pretty important Fuck Yeah tonight. It’s the Fuck Yeah to the um real champagne that Katel brought over today.

KL Uh we have to take this moment to say a little “Fuck yeah” to ourselves because we made it onto the New and Noteworthy in Apple Podcasts and I’m really excited because we are a little, indie podcast that we started because we just really wanted to talk to each other and see where this went and, I’m psyched.

SWB We started talking a while back about how much we were really hoping we could get onto the New and Noteworthy list because it’s a really good way to get new audience, and have people kind of be aware of you, plus it just feels good to know that what you’re doing is working. And, when I started looking at the other shows that were on there, almost all of them were supported by a bigger brand. It was like a podcast coming from Gimlet, or a podcast coming from Slate, or some other organization that was backing them and funding them, and so it’s a kind of a big deal to have a podcast like this that’s completely independently run be able to make it onto that list. Or at least, it feels like a big deal to me.

JL Fuck yeah! It’s a big deal!

KL Feels like a huge deal.

SWB And I was also thinking about how much of a big deal to see a podcast ran by women, and more podcast run by women coming out because I feel like for a long time, there were just so few. I remember seeing a stat the other day that was like something like 70 percent of podcasts are run by men. And I don’t know if that’s true. Like it wasn’t the kind of stat that I felt like I could easily back up. But it is something that’s talked about quite a lot in the industry is just how male-dominated podcasting is. And how almost all of the biggest name podcasts are run by men. And, you know, there’s some really great podcasts run by men. It’s not like there aren’t but like man, there are so many interesting women doing interesting things. And I would love to hear from more of them. And, like, that’s what we’re doing.

JL Yeah! I mean, also, fuck yeah women’s history month! And with that in mind I just started looking — I went a little Google-wild again and I just started looking at all these like, you know there’s all these lists, it’s the internet; of course there’s lists. But I just started looking into more like women-run podcasts and I just started going through them all — and I just — I have so many queued up right now. I’m so excited to listen to them all because I feel like, again, the more we support each other as women podcasters, the more that we get our — like we share our message! And we keep listening to each other and raising each other up! So it’s been so fun to try to listen to some of these other podcasts also. Katel, I know that you have been like super into one recently.

KL Yeah, I gotta be honest: I’m actively looking for more podcasts that are just basically more diverse voices. And one that I really like lately is by a music artist that I just really love, her name is Lizzo. And if you don’t know her, just Spotify that shit immediately because it will make you feel good and it’s totally worth it. But she has a new podcast, that I think launched like right around the same time ours did, which is so cool, and it’s on Spotify. She describes it as, “A safe space for the baddest women in music.” She’s an alternative rapper, she sits down with iconic queens and rising stars and basically sets the record straight on making a name in a very male-dominated world in music. So I just love that. I love her. I’m so happy that I get to hear her not only sing but also talk and talk with other women.

JL What’s the podcast called?

KL Sorry, I should’ve said that! It’s called Good As Hell which is also just a really fucking good name. And yeah it’s really inspiring and you should take a listen.

JL Maybe we could do a crossover episode: No, You Good.

KL That would be amazing!

SWB I love this whole concept because it feels like a sister podcast to No, You Go. Because I think that that’s really like — similar stuff we’re trying to do. Obviously we don’t have as many connections in music but if any, like, musical stars want to be on our show, that’s great.

JL Kesha! [Ahem.]

SWB Kesha is definitely like Jen’s number one dream guest. She’s literally on a spreadsheet right now. But I think that — that’s a lot of the same stuff that we’re trying to talk about, right? It’s like who are the most badass women and non-binary people we have encountered in our professional lives who are doing great things and who have something to say to the world? And how can we talk about ways to elevate their voices and make spaces that are more inclusive? So fuck yeah to women-run podcasts.

JL Fuck yeah!

KL Fuck yeah on New and Noteworthy.

[59:59]

JL Well, that’s it for this week’s episode of No, You Go! The show about being ambitious— and sticking together. NYG is recorded in our home city of Philadelphia and produced by Steph Colbourn. Our theme music is by The Diaphone. Thanks to Stevie Thuy Anh Nguyen for being our guest today. If you like what you’ve been hearing on our podcast, we would love it if you subscribed and rated us on Apple Podcast where we’ve been New and Noteworthy! And fuck yeah! New and Noteworthy! Deserved! Your support really helps us spread the word. We’ll be back next week with another great guest.

Get Comfortable Being Uncomfortable with Erika Hall06 Mar 201800:55:02

Let’s be real: writing is hard. We’ve written and rewritten this intro seven times. Taking on any new challenge or project that requires deep thought, passion, and creativity, can push us outside of our comfort zones. It can make us feel anxious about succeeding—but it can also force us to grow and take on new challenges.

In this episode, Erika Hall talks with us about starting a design agency, the power of empathy in everything we do, and her brand-new book.

> People are actually terrified of asking questions — and especially people who end up in positions of leadership. To say, “Oh, we don’t know this and we have to find something out, and I don’t have the answer” is really scary, and that’s nothing that we’ve been rewarded for our entire lives. And if you want to have a research mindset or just use evidence to make decisions, you have to be in a constant state of admitting that you don’t have all the answers.
>
> —Erika Hall, Mule Design

Here’s what we get into—and of course, there’s a full transcript, too.

Show Notes

First, Katel shares a secret: when she started working for A Book Apart, she’d never worked on a book before. But neither had the first author she worked with! And it all worked out ok. We discuss getting used to big new challenges, and how to decide when it’s time to take the leap and write a book—and then give the middle finger to imposter syndrome.

Interview: Erika Hall

Designer, author, and all-around smarty Erika Hall fills us in on how she spent the last year: writing a book (and getting stuck, and writing some more), teaching people how to make better design decisions, and taking on gender bias in the workplace. We talk about:

  • How she started Mule Design and how the agency—and their work—has changed since 2001.
  • Being outspoken online and fighting the trolls who live in our review systems.
  • Why it’s critical to bring empathy into our working relationships as well as our personal ones—and how feeling comfortable being uncomfortable can be the most powerful thing you can do.
    Why we won’t solve gender bias with education alone; we have to change our own habits and help others learn to do the same.
  • Her new book, Conversational Design, all about how to use conversation as a model for designing interactive digital products and services that are less robotic and more real.
  • The joys and horrors of writing: making it through 2017, surviving the myth that your second book will be easier than your first, overcoming a health setback—but getting through it all to launch a book.
  • Finding inspiration IRL—no, really, sometimes stepping away from our screens and talking to our neighbors is the best way to rediscover the good in the world. And listening to Oprah. And Ru Paul.
Fuck Yeah of the Week

We end the show with heartfelt appreciation and admiration for Emma Gonzalez (@emma4change) and the massive student activism movement that has been ongoing in the wake of Parkland.To all the people, young and old, who are standing up and speaking out: fuck yeah and thank you.

Links: Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

Transcript

Sara Wachter-Boettcher Do you want to work with a diverse, passionate team that likes to get shit done? Then you should talk to Shopify. Shopify is the leading global commerce platform for entrepreneurs. And they’re growing! And they don’t just want you to apply to them. They want to apply to you. Visit shopify.com/careers to see what they’re all about [music fades in].

Jenn Lukas Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

Katel LeDû I’m Katel LeDû.

SWB And I’m Sara Wachter-Boettcher.

JL Whether it’s a blog post, a conference talk, or a book, writing is hard. Finding inspiration to create is hard, but how do we get through it? On today’s episode we’ll talk with Erika Hall, co-founder of Mule Design and author of Just Enough Research and, the brand new book, Conversational Design. We’ll hear about what motivates her to write, and how she manages everyday bumps in the road to large-scale challenges. But before we hear from Erika, let’s talk about this whole publishing thing.

KL So … when I started at A Book Apart, I had never worked on a book before … and neither had Erika.

SWB Wait, hold on. You started being in charge of a publishing company after not having ever worked on a book before?

KL Yeah, no, shhh, don’t tell anyone that.

SWB So, first up: like, uh, I don’t know that anybody could tell because you did great. But, like. how did that happen?

KL So while I was jumping into publishing into a book, I was also getting acclimated to the role, and figuring out what I was doing with A Book Apart. And like really, truly, the company was also sort of figuring that out. Which is good. We were growing together. But it was something I had never done before and I was absolutely terrified. I was basically supposed to be the leader on this project. I was supposed to know what I was doing, I was supposed to keep everything going. I was also supposed to establish myself and get a bunch of people to trust me and to work with me and to know that I was going to lead them in the right direction. Um and [chuckles] I felt like I was starting from scratch and completely flailing. There was also no one I could really talk to because I, all of a sudden, didn’t have any colleagues. I had always worked for companies that were large. I had always worked for organizations where I went into an office every day and, all of a sudden, I was, you know, working from home. I was completely by myself and we didn’t have a team. I was the first full-time employee with A Book Apart. So it was really strange to kind of go from being around a bunch of people all the time to being alone. It took me like a good year to just like get used to it.

[2:45]

SWB Yeah, I mean, something I was really thinking about as you were talking was like, ok, how much I think we often … underestimate how long it should take to get used to something. And big changes take a really long time. You know they talk about like what are the most stressful moments in people’s lives? And some of them are, you know, grief of a close — you know, losing somebody close to them and going through grief, or going through a divorce, but also things like moving is one of the most stressful things. All of those like high-stress things — new jobs are definitely part of that. And I think like — I don’t know, at least I do this to myself where I’m like, “I should be over this by now.” Or like, “This shouldn’t be that big of a deal,” and then it is a big deal and you end up kind of beating yourself up about why aren’t you comfortable yet or why aren’t feeling more in the groove of things yet? And then like you know [sighs] looking at it from the outside though and being like, “Uh Katel! Of course that took a fucking year [laughing] that sounds really hard!”

KL Yeah.

SWB You get a different perspective.

KL Yeah well and even thinking about like the, you know, the question that you asked in the beginning of kind of like, how did you start at this, you know, at this thing that you hadn’t done before? I had like so many fears about that … because I spent, and again, because I was sort of on my own and didn’t have like an ongoing feedback loop, I was always in my head about like, did I make the right choice? And am I gonna do this job well? Like am I gonna serve this company and these people, you know, to the best of my ability? … I was actually just talking to Erika the other day because, you know, her book is launching and she was like, “Oh my gosh, I hadn’t really realized that was both our first time working on a book.” And she was like, “Well, you know what? It worked out.” [Laughing] And I was like, “Yeah, it totally worked out. It worked out well.”

JL I — [laughs] I love this because this is like the quintessential fuck of imposter syndrome [laughter]. Like essentially you were just like, “You know what?” You said it. You said you felt like you were flailing but I mean, spoiler alert, because we’re years ahead now. I mean, you weren’t! I mean, you published a slew of great books! So obviously you took this and you got through and you did do an awesome job. So I love it because I feel like we can now look back and talk a little bit about how you were feeling but you still took on that job. You still did it, even with potentially these doubts that you had, or these feelings of flailing, you took it and you were like, “I’m gonna do this.” There had to be this part of you that was like, “I know I can do this,” because you did it, right?

SWB Also, this is the obligatory moment where I have to remind everybody that Katel is now the CEO of A Book Apart [KL laughs], where, that wasn’t where you started, right? Like you were the managing editor when you started there?

[5:35]

KL Managing director.

SWB Managing director, sure [yeah]. Um so, right, going from being the managing director, which is obviously still kind of running the show and getting books out the door, to being the CEO means that the people who founded the company saw that you were doing an excellent job and that you not only could lead publishing but that you needed to be at an executive level of the organization. Like … so … yeah. Like you can do it, obviously. I think we have a lot of evidence at this point [laughing] that you can do it.

KL Yeah. Here I’m like wiping my brow. I mean, yeah, and I think while I was stepping into having only been in very structured environments, I was like, “Ok, this might be a little more difficult for me.” But it was also a chance for me to be like, “I can make this something that I want it to be.” Which is amazing. That’s an amazing opportunity. But yeah, I mean I think you have to look for those openings and kind of say, “Alright, I can do this job. You know, I have these skills. And it might just be a little bit of different scenario or the set up might be different but I’m gonna apply that.”

JL Yeah, I love this. I feel like a lot of times people feel like if they’re in a path with a specific direction there’s no how do they move over. I love that you did that [KL yeah]. You took those and you applied them to a different direction.

SWB I think there’s something else thought that maybe also is a parallel to what happens when you write a book which is like, you also have to be able to look at your past experience and have some faith that you maybe know more than you give yourself credit for, or that things that you learned in the past really do apply. And I think some of the time that takes some experience to be able to look at what you’ve done in the past and imagine it kind of coming together in a different way. I mean I know when it comes to writing, going back to thinking about from the author perspective: nobody goes into writing a book for the first time having ever written a book before — like you have to do it for the first time! Right? [Agreeable sounds from others] That’s — that can feel very daunting and I know it feels daunting for probably most people and I think one of the things that really helped me when I thought about writing a book was like, “What are the strengths that I already have that have led me here?” And I mean obviously part of it is like having subject matter expertise that somebody wants to publish a book about. Ok that’s one piece of the strengths. But it’s not just that. It’s not just like your knowledge, it’s actually also about having the ability to take something big and break it down into small chunks … the ability to kind of think about that macro picture of like what’s the whole arc of this thing going to be and then zoom in on the details. Or maybe it’s skills that people already have in things like just doggedly getting stuff done, checking things off the list, like project management skills are massive. Or perhaps it’s just, you know, you can start out thinking like, “I can do this because I know that I have a voice that’s really compelling for people and I’m gonna have to get much better at [laughing] project management,” which I think is true for a lot of authors. You know whatever it is, you have to be able to kind of identify like, “I don’t just have an idea or a topical expertise, I also have some skills that I can apply to this particular kind of problem.” And I think sometimes it’s like … I don’t know, I feel like we work in a culture that really is quick to label people as this or that and it’s like, you know, so you end up in these — these modes of thinking where you’re very defined by the job titles you’ve had before and it can be hard, I think, to remember that those are just combinations of skills and you could combine those skills in another way and end up with a totally different job title that you’re totally qualified for.

[9:11]

JL Yeah. I can’t think of like how many people in the past have been like, “I don’t really care what title you put on your LinkedIn, this is what you’re going to be doing here.” And I feel that’s like a common sentiment from employers sometimes.

KL Yeah. One of the things I love about A Book Apart is that we really look for authors to have — to come with like not just potentially subject matter expertise but like a point of view. Right like some kind of way they’re going to approach or present the thing that they’re writing about that is different or has some kind of meaning that we really identify with. And, I don’t know, I will just say that you know as many doubts as someone might have about whether — whether they can write a book about something, or they are, you know, the right person to write a book about it. It’s like, “We haven’t read a book about that by you.” So I mean that’s a shameless plug to say that, you know, I love hearing from people about their book ideas so, please, write to us, but [laughs] —

JL This episode is not sponsored by A Book Apart.

KL [Laughs] It’s not! Sorry [laughs].

SWB Um no I think that um I think that that’s a really important thing to keep in mind because I know that going into whether it’s writing or speaking or just in general like kind of … putting yourself out there and talking about your profession and talking about things you know, trying teach other people things you know, it can often feel like — it feels very daunting if there’s other people have written stuff or said stuff before and I have to be totally new and original and then you start feeling like, “Well, gosh, everything’s already been said.” And of course it hasn’t. And you know for me it’s — I’m always thinking like, “What are the problems that I’m seeing out there that my peers are experiencing? And what are the issues that I think people should be talking about more than they are?” And then figuring out what that perspective is and once you have that perspective, I think things really click into place and you end up with a different kind of book, and a different kind of result than the kind of like “Insert Topic for Dummies.” Right? Like which is a different kind of book which might be helpful [KL right] for some people but [yeah] that’s such a limited view on what a professional book could be. Um you know I always think of it as like — I wanna influence how people think about their work and that’s — versus just saying, “I wanna teach them how to do a thing.”

KL Yeah.

[11:26]

SWB I think that’s something that [laughing] Erika does really well, as well. I think that she definitely understands that teaching people about issues in design and research is also all about having that point of view and that point of view is informed by all of the experiences that she has both professionally and personally and I really value that when I read her work.

KL Yeah, I mean, she really brings that and her personality to it. So, I mean, she’s also just really fun to read which is a huge bonus.

SWB Well, speaking of her being fun to read, I think she’s also fun to listen to. Are we ready to hear from Erika?

KL Yeah, let’s do it! [Music fades in.]

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Interview: Erika Hall

KL [Music fades out] Erika Hall is a co-founder of Mule Design in San Francisco. She and I met when she was working on her first book, Just Enough Research, with us at A Book Apart and I had just joined the company. I have since been in awe of how Erika advocates for good design work through her own practice, that she generously shares her expertise, and how she does it all with fierceness and wit. Erika, we are so happy to have you on the show today. Welcome to No, You Go.

Erika Hall Hi! Thank you. I’m very happy to be here.

KL Yay! You co-founded Mule Design in 2001. How did you and your partner, Mike Monteiro, decide to start Mule?

EH [Laughs] wow. The origin story [KL yeah] in that — the mist of time. Well we’d uh we’d been working together and … we had developed a, you know, as has become apparent: we have strong opinions about things, and each of us, independently, I think our entire lives has had strong opinions about things, and we were doing design consulting and we said, “Hey, we have strong opinions about how this should go and we would like uh be in charge of our own choices and especially choosing clients because, I think, that’s where our dissatisfaction with working for other people really came from is we saw that the clients you choose make you the sort of designers you become,” and we saw how those choices had been made and we were like, “Oh we don’t really — this work can be really, really hard and demands, to do it well, it demands a lot of commitment … at every level, really.” So we were like, “Ok we wanna choose our clients … and we wanna this control over how we work with them and control over the client relationship. Hey!! Let’s start a company.” So that’s sort of how it started.

14:40 KL How has running that company changed over time for you?

EH Oh boy. Uh … we ourselves became less stupid, I think, because [laughter] when we started we really, really had no idea what we were doing. So the great part — and we talked to a lot of people uh doing our research before we started who had started companies to say, “What should we look out for?” And, “Do you have any advice?” But then over the course as we talked to other people running their own companies we really learned — it’s like what you learn when you grow up, between being a child and being an adult, is you learn that no adults actually know what they’re doing. We really learned that everyone running a company, like at every level, feels like they’re making it up as they’re going along. So, I think, our experience wasn’t unique or that unusual but over time we really found, you know, we’d get in these challenging situations and have this experience to fall back on, and the conversations with clients that used to be terrifying, all of a sudden I had all this experience, and we developed all this experience around working with organizations, and so that part became easier. And then over time we really found that the business has been changing because organizations are building their own internal design teams and so it has worked out, I think, well, in the sense that what we have become particularly good at … is also the set of things that are much more in demand which has to do with dealing with the organizations and creating the conditions for good design, not just providing design services.

KL Were there any things that you ran up against that were really difficult for Mule or just challenging in a way that you were like, “How are we gonna help clients with this specific thing?”

EH Oh boy. Um [exhales deeply] I mean the thing that makes the work most challenging is how humans make decisions. And what we’ve found is that sometimes we come in and we say, especially now that we say, “We’ve been doing this since late 2001.” We say, you know, “We’ve worked with organizations of every description, from a two-person startup to, you know, an enormous multinational organization.” And it all comes down to how the individual humans communicate and make decisions, that’s what makes a project go well or go badly. And the nature of people is that we actually — we hate change, right? This is something I talk about all the time: we’re creatures of habit. And we like to be comfortable. And doing new things, and going into territories that you don’t understand very well is really uncomfortable. And the thing that’s hardest for us, and the place that we still feel like, “How do we help you?” Is if people hire us and they say, “Oh we wanna do things differently, we wanna change, we wanna be innovative … but we don’t want to be challenged … and we don’t wanna change how we work as an organization.” And then there are limits to how much we can help them if they are still — if we say, “Ok we have to come to this and be really collaborative.” And they say, “Oh we wanna hold onto our fear and hold onto our hierarchy … and we still wanna make decisions based on what the person with the most power in the organizations prefers, rather than what the evidence supports,” then they’re really — there’s a limit … to like if the organ— if the people in the organization don’t want to engage at that level, there’s only so much we can do … because that’s what the work requires.

18:19 KL Speaking of, you know, just working with people and, [chuckles] you know, interaction with humans, like you’re really vocal on Twitter about a lot of things like design research, the political climate, and feminism. Have — do you feel repercussions from that? Or do you like worry about alienating clients or attracting trolls?

EH Nope! [Laughs, KL joins in].

KL [Laughing] I mean how has that — I feel like being active there is [yeah] you know it’s a part of your work, I think, and it’s [mm hmm] a part of just not being able to separate politics from design and vice versa. Like, how do you deal with that?

EH I mean it is a part — like we would not have like named our company Mule if we didn’t want to establish a certain [clears throat, chuckles] sensibility. And I — I have and I — this is something that I’ve spoken about privately but haven’t said publicly, and now I’m afraid I will say it, but who knows what will happen, is that uh … personally … I have [hesitates] not experienced bad repercussions from being online and being outspoken online. I don’t know why that is and I hope I’m not welcoming it now … but it’s — it’s sort of been a mystery because I say things and it’s fine. Uh we have gotten some repercussions from things Mike has said, particularly about guns, but those repercussions are — it — like I’ve learned a lot about how online reviews systems work … uh and the trolls have come at us. Like every place that we can get sort of a star rating, trolls have come at us to downvote us and so we’ve learned is that those systems work better or worse at um filtering out trolls. For example, Yelp is really good … for obvious they’ve really developed a practice about highlighting reviews that are more legitimate. Amazon is pretty good at this. Google is terrible! So if you google “Mule Design” you will see an amazing set of what I call fan fiction reviews … which — which describe scenarios that have never happened but because they’re indistinguishable, from Google’s perspective, from legitimate reviews, there is no way to remove them [KL right] and — and if you go on Amazon and you look at the reviews for Just Enough Research, they’re divided between — like they’re half five-star reviews and half one-star reviews, and the one-star reviews have nothing to do with the book, and everything to do with us being outspoken, particularly, I think, for things around um gun control.

KL Right.

SWB You know, Erika, that’s really interesting. Um I think both what you’re saying about not having felt like you’ve been particularly targeted in the way that women are so often targeted online for being outspoken, and I felt a little bit of the same where … I get some but I haven’t had the sort of like coordinated attacks or — or just overwhelming quantity of abuse that so many people I know, particularly women and then, of course [mm hmm], particularly the most marginalized women [yeah] have had, and I — I’ve wondered a lot about that myself too, and then I’ve been like, “Ok well, what does it mean for me to sit here and, like … wonder why I haven’t had more of that? Am I inviting it?” You know, “Should I knock on wood right now?” [Yeah] you know I think a lot of it, for me, I’ve thought about like, well what does that have to do with my level of like privilege and power and sort of, like, a sense of, like, do I seem to be better connected or better protected than the people who are getting more abuse? Is it dumb luck? I’m not totally sure but I’m really interested if you’ve thought about how that’s played a role in how you’re perceived?

[22:07]

EH [Inhales sharply] yeah! And one of the reasons I’ve been really reticent to say anything about this is because it feels like victim blaming to say, “Oh I’m doing something right! And the people who are … getting a lot of abuse are doing something wrong.” Like that is something I don’t believe in and don’t want to promote that idea in any way. But this is just been generally true in my offline life as well. So yeah, I don’t — I don’t know. I mean [KL yeah] maybe I am that personally terrifying … maybe that’s it.

SWB I like to — I like to think that. I like to think that [EH definitely] — that people are a little scared of you and that maybe people are a little scared of me [yeah] and I’m very ok with that.

EH Yup. Exactly. Like, “Take me on!”

KL Right, if that protects you, that’s ok … Erika, one of the many things that I admire you for is that you talk about empathy as a piece of the design process, but actually also part of the working process, how we work with other people. Can you talk about why that’s so important?

EH We don’t talk a lot — enough about empathy for our coworkers and colleagues, and this also ties into the work we do around gender bias and collaboration and all of the organizational stuff about design … is that so often you get in organizations where people treat each other terribly or have a lot of fear … about their colleagues or their — the leadership, and there’s a lot of politics. And so I think we really need to think about empathy for our coworkers and seeing the people that we go to work with every day as human beings. And that’s actually more difficult because it’s — a lot of times organizations in the way that they provide incentives or recognition, even though they talk about, “Oh! We’re a team-centered environment. Yay!” Are really incentivizing to be very competitive and terrible to one another, and that’s the part, I think, solving that … will really help … bring better things into the world. And you have to do that. You have to be able to be honest with each other, and so something that [sucks teeth] um I’ve talked [hesitates] about before and is uh, I think, a few people have been talking about the concept of psychological safety that Google really promoted after they did this project, Aristotle, to look at what made teams work. The idea that you have to feel comfortable … being vulnerable in front of your coworkers and you have to be — feel like you can admit you don’t know things and you can make mistakes and you won’t be attacked for that or diminished for that in the workplace is such an important concept and, I think, that’s — all designers should be looking more inward and looking at that context in which they’re doing their work.

[25:02]

KL I think about this in every corner of my life. I mean I think about it, you know, in my interactions day to day with just, like, people I’m, you know, working with or talking with or on the street, whatever. And [sighs] I just feel like the more we can do to — to, you know, propagate that, the better. Like if we can start to feel a little bit more vulnerable with each other, [sighs] I just feel like we can do better work. I mean I know that sounds cheesy but [yeah!][laughs].

EH It’s absolutely true and I think this works at every level, like this is how, I think, decisions should be evidence based and we should each other as individual humans with value. And I think the what’s going on politically … connects to how we are in our work lives, and how we are in our personal lives, and our neighborhoods. It’s all the same. It’s like if you’re acting based on fear and myth … um and you’re treating people as though they aren’t individual humans but part of a category that you can stereotype and demonize, that’s true in the workplace. If you’re talking about, “Oh designers versus engineers versus marketing people!” And it’s true in society.

KL Yeah, completely. In a recent piece you wrote, actually, “The Nine Rules of Design Research,” which is awesome, the first thing you write is: “Get comfortable being uncomfortable.” What do you mean by that?

EH This is something I found in talking to a lot of people and thinking about research after writing Just Enough Research is you hear about all of these … barriers to doing research, a lot of times it’s, “Oh that costs too much money to do a research study or it takes too much time.” And this is all cover for the fact that people are actually terrified of asking questions — and especially people who end up in, like, positions of leadership. To say like, “Oh, we don’t know this and we have to find something out, and I don’t have the answer,” is really scary and that’s nothing that we’ve been rewarded for our entire lives. And if you want to, you know, have a research mindset or just use evidence to make decisions, you have to be in a constant state of admitting that you don’t have all the answers. That has to be where you live in order to continue to learn. You have to walk in to work every day and say, “I don’t have all the answers,” and that just has to be kind of your mantra … and that’s terrifying and uncomfortable. It’s much more comfortable to say, “Oh I have the answer and I’m gonna hang onto this answer,” because you have certainty and certainty is really comfortable. And if you have — if you have a way of looking at things, you don’t want that to be challenged by new information. And that’s very uncomfortable. So if you start by saying, “Ok! I’m just going to be uncomfortable because I’m going to recognize that I have an opportunity to learn something new every day and I’m never going to be done,” then once you get comfortable with that mindset, then it becomes a lot easier to — to accept new information and have really good arguments and discussions with your colleagues about the best course of action, because it’s not going to take away that certainty that you need to cling to and defend.

SWB Yeah, I’d love to dig into something that you mentioned a little bit: so when it comes to being vulnerable at work and sort of like having to have that start from within in order to get anywhere, something I’m curious about is how does somebody who maybe isn’t in a position where they have um a huge amount of power at their organization, like how do they find space to do that without sort of making themselves vulnerable in ways that are maybe more negative? I guess what I mean is if you don’t have a ton at work, showing up and kind of putting that vulnerability out there may not create — you know, you doing that by yourself is not going to work if the environment is not [chuckling] uh prepared for it and like so like what does somebody do about that to kind of try to make space for that in their life and in their work and foster that in a work environment that they don’t necessarily control?

[29:09]

EH That is a great question because it’s absolutely true that if you’re in a more toxic work culture and you admit you don’t know know something, right? Like right off the bat? Then that’s gonna be like fresh meat for the vultures sort of thing. The best way to handle that is to ask questions because I think there’s so much concern with making a good argument and offering a lot of reasons for things, and it’s much better — and this is something you can — I think you can do from any position but it’s still, in some organizations, risky. Uh to just ask. Like if somebody puts forward something with a lot of certainty and you’re like, “Huh! I’m not so sure about that.” Find a way to just ask — asking questions is really powerful and then you can help without yourself starting by saying, “Hey! I’m the person who knows the least around here.” You can create a culture of asking questions and that will kind of shake that sense of false certainty a little bit.

KL You also started writing about the impact of gender bias in the workplace and how to be a good ally. Can you tell us … just about that and what made you write it?

EH We started … doing a workshop around gender bias and the reason we started doing the workshop around gender bias, it came from the observation that we’ve been talking about gender bias in the workplace, well, for my entire life, but especially in like the last … uh 20 years it seems like the conversation has gone nowhere because we all recognize, “Oh! Huh! Especially in the sciences and in academia,” but, it turns out, in every industry there’s a tremendous amount of gender bias. And the thing I observed having, you know, worked in web-related things for the last 20 years is that it’s gotten worse for women. When I started out in my career, I felt totally supported. I felt like we were all learning things together. When I worked um … at — I started at a more technical position and when I was just learning things about um building websites and running web servers, I would hang out with the nerds. They would invite me to the LAN parties, right? Where you all get on your computer and shoot at each other, playing Quake, or whatever. And they — I had root on the server and that was fine and they would — they were like, “Oh you wanna learn more about Unix? Cool!” And … it seems like i the recent years it’s not that sort of paradise, apparently, that I experienced. And so we started asking the question like, “Why did it get worse?” Um and why is all of this training — cuz you’re like, “Oh people are talking about unconscious bias and we’re doing these trainings.” And I’m like, “This is not working,” and when we talked about it, the core problem we identified is that organizations were treating this like it was a knowledge problem. Like, “Oh this is just something people don’t know.” And they’d do these trainings that would say, “Hey, everyone! Did you know that people act out of these unconscious biases and stereotypes and that’s making it hard for people who are less well represented in the workplace to get fair treatment?” And then everybody goes to these trainings and they’re like, “Oh cool, so everybody does it. So I don’t have to change.” And we said, “Oh what if we … look at the problem another way?” And it really is a problem of changing habits, not just giving people new information. And once you look at the problem like that, it’s a much different problem and it’s much harder to solve in the sense that you can’t just put a thousand employees in a room, show a presentation, and say, “Go forth and be unbiased.” And uh and so we developed a training around, “Ok, how do we help women who are experiencing this in their workplace, do less work?” Right? Because women are often doing a lot more work to deal with the amount of bias that they encounter. And so we said, “Ok, we’ll do a workshop that says, ‘You can change — you can kind of change the habits around this and you can also personally do less work.’” And one of the comments we received was, “What about the guys? Why aren’t they participating in this?” And the reason is that if you’re in a position of — of power and privilege, you have no incentive to change your habits, to change the way things work. This is why, you know, you look at Apple and their diversity numbers are terrible. And they’re like, “Oh yeah yeah, we wanna work on that.” But why should they? They have billions of dollars and what they’ve been doing is really worked for them … but I recognize that there are a lot of men out there who do believe that gender bias is a bad thing because it, you know, it’s like they don’t feel like they need their mediocrity protected. So I wrote that piece to say, “Ok, if you’re one of the guys who recognizes that this is a bad situation and doesn’t feel threatened by people saying that it should change, here’s some really concrete things that you can do to support this type of change.”

[34:25]

KL I think back on earlier in my career and I had similar thoughts to what you were saying at the beginning of this and I look back on it and I’m like, “I don’t know if it was better.” Like I think that I felt more supported and I’m not sure that I actually was. Like I think it may just not have been a good enough or a big enough conversation at that point and the fact that it is way more out in the open and people who are afraid and have that fear of sort of like holding onto what they’ve, you know, the habits that they have had over the years are — that’s why that just seems like so much more uh glaring.

SWB I think a lot about how at the beginning of my career I … did not think that much about some of those dynamics at work because I was really busy trying to like establish professional footing, and figure out what I was doing, and create some credibility, and some sort of space for myself to get things done. And as part of that, I worked with a bunch of dudes who I largely liked and I liked to be able to hang out with them and sort of feel like I was one of them and, you know, hang out at the beer bar, and … laugh at the dirty jokes and whatever. And that was fine and I mean like it wasn’t like a particular horror story or anything but, I think, one of the things that I’ve since very much realized for myself is that a lot of my sense of like, “Yeah ok this is fine,” was coming from a place of … subverting some things about myself in order to create space in an environment that wasn’t necessarily supportive to me and so it’s like I didn’t think that it was a big deal but I’ve since realized that there were a lot of pieces of myself that I had to turn off in order for myself to kind of fit in. And — and then at some point that became like not enough for me [yeah] and not acceptable to me.

[36:20]

KL Yeah it’s like we — we all had to do that because we had to like try to focus on doing the actual work, right? To get us to the next level or to, you know, start managing bigger teams or get into the meetings or whatever and it’s like, yeah, I totally agree with you, Sara.

SWB Yeah so I wonder if it’s like it seems better, like it seems like it was better only because if you didn’t ask for enough, you know? [Laughing] like we weren’t ask— I wasn’t asking for enough, I would say.

EH Yeah, I think that’s part of it and, I think, specifically just talking about web related things. Like when that all started in San Francisco, it was a more welcoming community because it was something — it was a new endeavor that wasn’t part of any industry that I would say was institutionalized enough to also have institutionalized sexism. So I really feel like it was welcoming to women, I don’t think it was ever particularly racially diverse. I will say that. But I think what happened is that there was sort of a — this web culture. This like nerdy, little web culture … that was sort of an alternative culture and then, I think, finance culture took it over. I think that’s also a part of it … because I think that’s really what’s changed … is that it’s not like, “Oh we’re doing this thing that makes no money! … that is cool and we’re figuring it out and it’s like a whacky little science project that people who like doing whacky little science projects like.” And then these companies became investment vehicles. And then I think that brought all of that “Wolf of Wall Street” bro culture into it. So I think I absolutely agree with what both of you have said in terms of like, “Oh! We were being the cool girls.” But I didn’t feel as much of that, I felt like, “Oh we’re all doing this neat thing and building this new world and — and having a fun time together,” to, “Oh! Here are people who want to use this to transfer wealth in huge ways and who cares what we’re actually building.” And so I think that is also part of it.

KL So we are talking to you at a very, I think, exciting moment, um you have a brand new book coming out. Can you tell us just a little bit about that?

EH Yeah, Conversational Design — it’s about using human conversation which humans have been doing for oh a hundred thousand years, kind of as long as we’ve been human, we’ve been conversing. And using that as a model for designing interactive, digital products and services, and really looking beyond the surface because I know everything around chatbots and the speakers you talk to you like the Alexa and Google Home — that’s really been operating on the surface and I think what people are finding now is that it’s not necessarily easier to talk to a system like that and so it goes — I try to go a little deeper to say, “Ok what makes it so easy? Like we’re having this conversation and it’s easy and natural. And what makes that work? And how can we look at that to say, ‘Oh how can we really make these systems work in a device independent that feels more human and humane?’”

KL Well as your publisher, I’m very excited about it [laughter]. Um I also know that writing a book and that process is really fucking hard, what were some of the biggest challenges you encountered?

[39:53]

EH Whoo! Well 2017 just as a whole! That was really hard because well the genesis for this book was a set of things I was thinking about and talking about like ten years ago about language and the interface and all of that. So first there’s the idea that, “Oh this is going to be much easier than my first book.” That’s like the first myth that you get right out of the way [KL chuckles]. And then everything seemed to be changing in the industry so often around this stuff because I started with, “Oh I’m just going to talk about using language,” and then I felt like, “Oh I’ve gotta incorporate these things that are happening around messaging and AI and voice interfaces and things like that.” And then the 2016 election happened [laughing] um and then it felt very difficult to get it together to write a book about interaction design when the world was on fire, and that led to a lot of just sitting in my office, staring at my screen, not doing anything, and feeling terrible. And so that made it hard [KL laughs].

SWB I don’t think you were alone [laughter] in that I mean like I had literally that same problem, but I think everybody I know had some variation of that problem where it’s like, “Is what I’m doing even a thing anymore? Like who cares?” I think, Katel, you talked about this on a recent episode where you were like, you would think about something that you really wanted to do at A Book Apart, right? Like you talked about wanting to build out, you know, the marketing campaigns more effectively and then being like, “Well [sighs], does work even matter? [KL laughs] Do books matter?” [KL yeah] And of course books fucking matter. But it can feel sometimes like they don’t.

KL And I think there’s that, you know, like we talked about with Eileen Webb in her interview there’s this like sort of overcast of are we feeling up to ourselves? Like are we feeling ok? And I know, for me, like I often underplay how much it affects me when I’m dealing with a health issue, you know, not just physically and mentally but emotionally, and I really feel like I get slowed down easily, and I used to not think that that was the case. Erika, you went through some health stuff in the last year too. How did you navigate, you know, going through that and healing and just trying to stay on top of running a studio, and writing a book, and just, you know, finishing?

EH [Laughs] That was the icing on the glory that was 2017 is, yeah, I’m generally a pretty healthy person and I had a situation and I had to suddenly realize I had to have some pretty major surgery. I haven’t really talked about this much. So yeah, right when I was finishing the book, I was going through this stuff and … so I felt very, very lucky to be like where I am geographically and to have like to have the support and tools I have, and to have the health insurance I have. So it really was a like, “Ok, hey! It’s a thing I have to deal with.” And in some ways, it was great because it was so concrete … and um, and yeah, fortunately like Mike was super supportive and did a great job of hiding how he was freaking out. And it was just like a series of steps. And it’s one of those things like in crisis situations, like I get super matter of fact, like, “Ok. Here are the things that are happening. These things are happening now. Ok.” And so I did that and I was just lucky that everything went great because like you — bay area has the best healthcare in the world, because my insurance was good, because everything went super smooth, and the whole like kind of let’s call it “the ordeal” was like less than two months.

[43:38]

KL Mmm. Well, I have one last question: where do you find inspiration and optimism these days?

EH What helped me, when things got really dark, is to like step away from the computer and just go to my grocer, and go to my dry cleaner, and have these like friendly interactions and say, “Oh this is really where life happens.” Like it’s really easy to get caught up in these — because right now, thanks to the internet, we can know about everything terrible thing going on in the world at all times. And so it’s like, “Oh hey! People are still like living their lives [laughs] and it’s ok in some places on the ground.” And then just with the people I know and the people who are finding the strength to do positive things and a lot of that is also in books, as Sara mentioned. Like books are really important! There are a lot of books that were written during really terrible times in history. Like you look at what was going on, you know, during the twentieth century … all of these like horrible wars and uprisings and then the fight for civil rights in America. And dealing with everything going on there and you’re like, “Wow! Throughout these periods which are arguably as bad or worse than what the crises that we’re dealing with now, people still found the strength and the ability to put something out there into the world that’s positive and enduring,” and I think looking at that is really fantastic. Because it’s so easy to react. Right? There’s so much to react to every single day. There are like ten horrible things to react to, that like pull you down into this really primal fear place [KL chuckles] and I think you find these ideas and these people that lift you up out of it. Man, I’ve started listening to Oprah’s podcast [laughs]. I highly recommend her conversation with RuPaul! All we watch in our household now is RuPaul’s Drag Race, and that really helps. And I listen to BBC In Our Time, which is a fantastic podcast where academics talk about, like, concepts in science, or notable thinkers, or periods in history, and it gives you that historical context, which I think can help crystalize—like, it helps to look backwards a little bit to think about positive ideas for the future, and get out of this corner of “everything is on fire and the world is ending.”

KL Yeah. Well I’ve written down all of these recommendations and I’m going to do the same thing. Thank you so much for joining us. It was so great to talk to you.

EH Oh thank you! I love talking with fantastic people such as yourselves! [Music fades in.]

Fuck Yeah of the Week

JL When we plan our shows, we talk a lot about what the Fuck Yeah of the Week’s going to be. And this week we were talking about a few different things. And the thing that kept coming to my mind was Emma Gonzales and the students’ work in the wake of Parkland. I’ve been following some of this work and @emmaforchange is her Twitter account and you start following this Twitter account and you start seeing all of these powerful voices … and all of these powerful thoughts that are coming out of … you know, the children and youth in our country right now. And, for me, that’s … so amazing to look at. And — and it does inspire a “Fuck Yeah!” and a, “Thank you.” A thank you to see that people are speaking out about this right now. There has been — I don’t know if any one of us can look at this and not get emotional but everything that’s been happening, and it’s not that this was the first that anything has brought up these emotions in our country, um gun violence is definitely nothing new. But I think [sighs] every time I see it, I get a little … the sigh is so heavy, I just don’t know what to do. Um I feel very lost, I think now, I think about my one-year-old son. And I think, “Fuck! You know?” Like you start like, “Should we homeschool? Should we move to Canada?” There’s like a gazillion thoughts that come through my head at all time and I just get like a little bit lost and a little bit um, not a little bit, a lot depressed. And like what do we do? What do we do for our kids? What do we do? And when I see this group of people that are fighting for themselves, that, to me … [sighs] … it makes me feel like I could potentially believe in something and that there might — that there will be change.

[48:13]

SWB Every time there’s a school shooting, I think about my friend, Teresa. My friend Teresa was one of my best friends growing up, and we eventually both moved to kind of different parts of town, so we were in different high schools. And in 1998 she was shot in a shooting at Thurston High School. Um she was shot in the head. And every time. Every time. Right? There’s a shooting in the news, I imagine [fighting tears] myself back at the hospital, visiting her, and talking to her mom at the ICU. I mean. and she was there for weeks, I mean she — she was like … this is such a terrible distinction to have to even make, but she was basically the most severely injured person who lived. I think a lot about her but I also think a lot about, what did I think and what did I go through during that time in my life? And I will be perfectly honest, it didn’t occur to me to protest. Like it didn’t cross my mind … I knew that … America’s gun culture was a problem. I understood that this was not okay or normal. I mean this was earlier, like this was before Columbine, even. I — I knew that, but it didn’t really occur to me that there was a thing that I might say or do about it beyond … beyond just saying like, “Wow, guns are fucked up,” to my friends. And beyond going to hospital and, like, being there. So I think a lot about like [sighs] how much presence of mind it takes from these kids to be able to do that at this moment, and I also think about sort of like what’s changed since then? Like what’s different in the world? And part of it is things like, you know, social media, and access to these tools to really get out to a lot of people really quickly. Part of this is the fact that there’s just been so many of these shootings in the time period between Thurston High School in 1998 and today. I mean that’s going to be 20 years ago this May. But I also think a lot about who these kids are able to learn from, and the kinds of techniques that they learned, and something I’ve been really — I’ve been really paying close attention to, and really thankful for, is that as these kids are stepping up and refusing to be silenced and — and really … doing remarkable work. So many of them have also said that they didn’t just come up with this on their own, that they learned tactics and techniques from people who’ve been doing organizing work, activist work for years, and specifically, you know Black Lives Matter … which did not get the kinds of positive publicity that these kids are getting and doesn’t mean these kids don’t des— like these kids deserve every single second of positive publicity for the work that they are doing. But I think it’s really important that they’re able to also say like, “We didn’t just make this up ourselves. Like there’s people who have done this before us.” And, you know, I think about how much different … my reaction might’ve been if I had had more of a connection to activist groups that existed then, and the work that they were doing, and the skills in organizing, and just sort of understanding the power of protest that I just didn’t know that much about. And so I’m — you know, I’m so — I’m so [sighs] sad that we are at this moment, and in terms of gun violence in this country, and in terms of like so many other issues, but I am Fuck Yeah excited at the kind of like way in which I think so many of us are getting more comfortable with protest, with pushback, with being vocal about the things that matter. I like to see so many people getting out of their comfort zone and sort of like stretching that muscle a bit. And being willing to stand up and say what is important to them. And it makes me hopeful that is a time that is like … hard to be hopeful during.

[52:25]

JL Yeah, agreed, I mean there was um, you know, students that were in Riverview Gardens High School in Saint Louis that did the walk-out and were told that they would not be let back into school. There was a tweet from David Hogg that said, “To those of you not let back into school. One: that’s a great college essay, and two: your schools will be on the wrong side of history, you won’t be.”

KL The people who are saying, “This is going to go on your record, you’re going to be suspended, you’re going to be expelled.” Like, that’s not even going to be a thing if this doesn’t get solved.

SWB Your permanent record is a myth, first off.

KL Exactly.

SWB Um, like guess what’s on my permanent record? Like, you know, like I got in a fight with Pauline Dungan in the sixth grade [laughter] and I got suspended and look at me now, motherfuckers! I’m fine. It’s fine. But I also — you know but yeah I think that it’s — it’s definitely all of these like fear tactics to try to kind of keep kids in their place. And I look at those kids and I’m like, “Man, those kids’ place is in the front!” Like, that is their place. They’re in their right place right now.

KL They see straight through that fucking bullshit! That’s the thing, that’s one of the biggest powers they have.

JL So thank you for everyone that is working on the march for our lives and for speaking out and for fighting for yourselves, and I hope that, you know, we all can find ways to fight for our kids also today, and find ways to constantly, you know, be advocates for ourself, and be advocates for those around us.

SWB Fuck Yeah for the teenagers. Like …

KL Yeah.

SWB Fuck Yeah!

KL Fuck Yeah!

[53:55]

SWB The kids are all right.

KL That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. NYG is recorded in our home city of Philadelphia, and produced by Steph Colbourn. Our theme music is by The Diaphone. Thanks to Erika Hall for being our guest today. If you like what you’ve been hearing, please make sure to subscribe and rate us on Apple Podcasts. Your support helps us spread the word. We’ll be back next week [music fading in] with another great guest [music ramps up to end].

Be Your Full Amazing Self with Sydette Harry27 Feb 201800:46:38
Have a love-hate relationship with social media? So do we. In Episode 7, we explore the joys and perils of visibility, and talk with Sydette Harry, an expert in online communities.

Trolls, randos, and straight-up neo-Nazis: being a woman online can be tough. This week, we’re exploring how we make choices about what and whether to share online.

Our guest this week is the inimitable writer, editor, and tech/media critic, Sydette Harry, also known as @blackamazon. She’s an editor at Mozilla and part of the Coral Project, which is working to create healthier communities and comments sections. She’s also smart as hell, exquisitely blunt, and committed to talking about what’s wrong online in the voice she grew up with.

> Yes, in a lot of ways I am more diverse than the average person who shows up to a lot of these things. We’re not going to lie about that. I am, by virtue of being black and female, even though I am a cis, able-bodied person, I am more diverse than the people you usually have in there. That being said, I’m still an Ivy League graduate. I’m still a person of a certain education… So when you say that I am “diversity,” let’s all be clear here: you ain’t doin’ that well, fam. You’re not doing that good.
>
> —Sydette Harry

Here’s what we cover—and of course, we’ve got a full transcript, too.

Show notes

A year ago, Lindy West quit Twitter—and she’s not coming back. We miss her voice, but we’re also a little jealous.

Plus: Jenn moves her sports talk to Facebook, Katel closes the tab and never looks back, and we all wonder whether Klout still exists. (Sara used to be influential in burritos. Just saying.)

Interview: Sydette Harry

Get comfortable, because you won’t want to miss a second of Sydette’s searing commentary on tech culture, Twitter, journalism, race, gender, and weight. We talk about:

Fuck Yeah of the Week: Ladies Get Paid

We’ve talked a lot on the show about wages, being underpaid, and how hard it can be to negotiate at work. So this week, we give a fuck yeah to a group educating and empowering cis and trans women and non-binary or gender non-conforming folks to get paid fairly.

Check out Ladies Get Paid for workshops, town hall conversations, and more.

Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

Transcript

Katel LeDû [Ad spot] This episode of No, You Go is brought to you by our friends at Shopify, the leading global commerce platform for entrepreneurs like me! And A Book Apart. Are you looking to join forces with a diverse, intelligent, and motivated team? Well Shopify has great news: they’re hiring more awesome people to join them and they don’t just want you to apply to them, they want to apply you. Visit shopify.com/careers to see what they’re all about [music fades in].

Jenn Lukas [Music fades out] Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

KL I’m Katel LeDû

Sara Wachter-Boettcher And I’m Sara Wachter-Boettcher.

JL Today we’re talking about online personas, communities, and our love/hate relationship with social media. What do we want out of it? And how do we decide how visible to be in a world that’s full of trolls and randos constantly popping into your mentions to tell you that you’re wrong? We’re also joined by Sydette Harry, who works with Mozilla and the Coral Project on building healthier online communities and comments sections. We’ll talk about how race and gender play a role in what happens online.

SWB Hey, do you all remember last year when Lindy West quit Twitter?

JL No, what happened?

SWB Ok, so Lindy is a writer and a comedian, and she had this book come out called Shrill, which is a memoir. And she’s awesome. And she was one of my favorite voices on Twitter, and then one day last January she just deactivated, and she ended up writing about it in The Guardian. She did it on the day that, at the time, our president-elect was taunting North Korea about nuclear weapons on Twitter. And she was just like, I’ve had enough. So she wrote in The Guardian that, you know, “For the past five years, has been a machine where I put in unpaid work and tension headaches come out.” She talks about how she’s used it to write jokes for free, post political commentary for free, answer questions for free, do feminism 101 for free, and she wrote that, you know, “Off Twitter these are all things by which I make my living, but on Twitter I do them pro bono. And in return I’m micromanaged in real time by strangers, neo-Nazis mine my personal life for vulnerabilities to exploit, and men enjoy unfettered direct access to my brain, so they can inform me, for the thousandth time, that they would gladly rape me if I weren’t so fat.”

So she’s been off Twitter for a year, and I’ve been wondering, is Lindy going to come back? Because she was also somebody who I really looked to for interesting insight and conversation. And as much as I really understand everything she’s saying and I agree with it, quitting Twitter also feels impossible to me because it’s something I’ve relied on for such a long time, sort of personally and professionally. Well, Lindy is not coming back. So earlier this month she wrote a new piece called “I Quit Twitter and it Feels Great.” And she wrote about what her life is like now. She’s like, “I don’t wake up with a pit in my stomach every day… I don’t get dragged into protracted, bad-faith arguments with teenage boys about whether poor people deserve medical care… I don’t spend hours every week blocking and reporting trolls.” And I think about this a lot because like I also am spending more time than I would like to on that kind of shit. But at the same time, I love so much about Twitter, and about social media in general, there’s a lot of stuff that it’s really connected me to. And so it made me really curious, like, how are you all negotiating this? How do you think about your visibility online? Do you feel like you’re making choices as a result of all of that crap?

JL Well that sounds lovely, I have to say, to some extent. But I have not followed that same path.

KL Yeah, I mean, well Sara and I, actually, we were really lucky: we just saw Lindy speak at an event and I actually really liked something that she said about Twitter and Facebook, those platforms, they want you to and they’re really banking on you to think that they’re the only way, the only way that you can connect with other people. And like while that’s bullshit, we know at the core, it’s really hard, like you were just saying, Sara. I mean this is a lot of how we have gotten to know each other, and a lot of people that we’re friends with, and have made really good connections to work. So I don’t know, I mean, I think it’s trying to find some kind of balance, but I don’t know. I look at both of you and I don’t participate that much on Twitter or Facebook, I guess, but I was thinking back on this. When I was really starting to feel like I had something, maybe, to say, or like I would feel comfortable saying something on Twitter, I was watching all these people that I really loved and cared about getting completely trashed just for like existing there. And I got really scared. So I think that’s why I haven’t really put myself out there at all.

JL I think one of the things that I find hard to grasp about Twitter is Twitter now versus Twitter 10 years ago.

KL Yeah.

JL And I feel like I still have this … like love relationship with Twitter, for the Twitter that I loved 10 years ago, which I just felt was way more focused on specific technology news, which is what I was looking for at the time, and sort of what I was really more putting out was technology news.

[5:00]

And now it’s so much more. And, you know, it’s sort of — when people are like, “Oh, I long for the good ol’ days!” And part of me is like, “Oh! But Twitter used to be this!” And I’m like, “But just because it used to be something doesn’t mean it is that or ever will be again. And I think for me that’s sort of trying to find how much I still interact with it is definitely not how much I used to.

SWB And I mean like of course it’s changed, right? It’s a big platform and it has so much power to get the news to everybody in the world really quickly and some of that stuff is amazing, but it is also overwhelming and can be a little difficult, I think, to handle the kind of like context-shifting of somebody wanting to tell me about some article they wrote that’s relevant to user experience that I might want to read about for work. But then also, here’s the latest absolutely batshit thing the president said,” and then also, “here’s somebody with a really funny joke and a dog picture,” which I like. Don’t get rid of those [KL chuckles]. And then all of a sudden we go to the latest tragedy. And I think that that mishmash of everything is hard. It’s almost like a context collapse, right? Like there is no context anymore. It’s all just in this one weird stream. And I recognize that I have control. I can unfollow. I can create channels that I want to use. I can put people into this or that list, I can follow those certain lists for certain things, but that’s not really how I like to use Twitter. That’s not — then I feel like it’s a job to manage it [uh huh! Yeah! Yes! Right][laughing], and I don’t really want that job. But the thing is, it’s also a really powerful place where I’ve met so many great people, and has been super important to my career, and I hear this a lot from women, especially, who feel like that’s where they were able to find networks and establish some professional footing, and yet … if I have to have one more conversation with some rando who wants to explain the topic of my book back to me, I’m going to lose it.

JL I think, for me, I’ve had transition what I post on Twitter over the years. So first starting on Twitter I would post about any random thought that popped into my head, a lot of sports, and then also, because my focus is in engineering and technology, a lot of development news, and one of the things I found is I’d get a lot of feedback from people that would be like, “Oh. It’s baseball season. I should unfollow Jenn Lukas because she’s tweeting about sports again.” And I was like, “Hey!” But then part of me is like, well, you know what? What I go to Twitter for is to read technology news, and so I just sort of took that at that time and was like, you know what I’m going to do? My Twitter account is going to focus more on development, engineering, UX, UI, links, things I write, that sort of subject, and then I moved all my more personal thoughts, including sports, cuz that’s personal [laughter]. My love of the Eagles is very personal!

KL Gets personal.

SWB I’ve seen Jenn do a football dance, it’s extremely personal! [Laughter.]

JL But I moved that all to Facebook where I found the audience sort of matched better what I was doing there. So more local friends, more of the people that wanted to hear more about that, and where with the comments on Facebook, I could have more conversations about those personal things. Whereas Twitter where it’s a megaphone versus a two-way conversation there mostly. So there I kept things that were more announcements and then moved things conversational to Facebook. And, like you said though, Sara, you get into this weird context switching. So that’s worked for me and I think it’s worked really well, but there are times where I’ll go to Twitter and I’ll be like, “Oh. I want to post about this thing I wrote.” But then there’s a school shooting and, for me, I can’t look at this stuff and be like, yeah, lemme tell you about a new variable font on the web when there was just a shooting in Florida, and that feels super weird for me. And those are the times where I don’t really even know how to handle social media.

SWB How could anybody, right? Like we’re dealing with a world that communicates in such an always-on kind of way, and I don’t know that anybody has figured out what to do with that, and what is a healthy way to deal with that. I sometimes feel like I end up spending all of this time kind of hemming and hawing and debating about whether I should post anything at all. And in a way that I never used to do. And so like, for example, I will sit there and think through the various potential outcomes like, “If I’m going to say something that’s kind of funny, is this something where somebody is going to not get the joke and then they’re going to get mad, and then they’re going to snowball from there? Is this a thing that I’m going to have to be explaining the joke to people all day? Is this a thing where I’m going to have to be, like, defending my own credibility to talk about this subject? Like what kind of labor am I going to have to put in to manage this?” And then also I start thinking like, “Well how does this fit into the overall context of other things that I post?”

[10:00]

And where I used to be just like, “Here’s a funny, random thought that I had on my way to the bank!” And it was OK. I’ve stopped feeling like that, and I’ve actually found that it’s almost like I have, in some ways, less faith in myself over knowing what I want to be communicating, which is a little bit unsettling.

KL Yeah. You’re second-guessing yourself. I mean that’s where my anxiety paralysis comes in really handy because I just don’t do it [laughing] and then I walk away, and then I’m like, “All right, wait till the next decision.”

JL And I totally get those feelings. I have them too. I’ve actually been trying to force myself to tweet more, but, again, because I write and I make a podcast with two wonderful friends, and I have to get that out there somehow because I want to share that with people. So I still have that. Like, I would love to quit Twitter, but I also want to keep sharing, and I want to keep seeing what other people are doing, too [KL yeah], and, for me, I haven’t found the exact medium to replace that yet.

SWB Well, and also, like, when you do things like have a podcast and write a book or whatever, a lot of the success of those things ends up coming down to your ability to promote yourself. And, even if you have, for example, for my book, I mean, I have publishers, they have PR people, they’ve done a lot of stuff, but if I weren’t doing the work too, it just doesn’t go anywhere. And part of that work is making it visible and so then, then you get into this space where you feel like, “Is all I’m doing posting about my own projects? My own like —”

KL Building your own personal brand.

SWB Yeah, like, “Hey! Subscribe to my podcast!”

JL My Klout score!

KL [Laughing] Oh my god!

JL Does that still exist?

KL I don’t know.

SWB I remember opting out of that but, at one point, I was influential in burritos [laughter]. Thank you very much.

JL What?! I would eat a burrito with you.

KL That’s amazing! [Music fades in.]

SWB [Music fades out.][Ad spot] If you’ve visited noyougoshow.com, then you know it’s the center of our online presence. Well, we built it on WordPress. We love WordPress because it’s super easy to customize, has great customer support, and comes with lots of features that make publishing our podcast, or pretty much anything else, really easy. It’s no surprise that nearly 30 percent of all websites run on WordPress. Plans start at just four dollars a month. Start building your website today! Go to wordpress.com/noyougo for 15 percent off any new plan purchase. That’s wordpress.com/noyougo for 15 percent off your brand new website! [Music fades in and out.][End of ad spot.]

SWB A few years ago, I realized that way too much of the media I was consuming was coming from white people. And something I started doing was really paying more attention to where I was getting news and where I was getting information, and I started seeking out a lot of different writers, people of color who were involved in the public in some way, journalists. And along the way I obviously started paying attention to lots of big names: Roxane Gay or Ta-Nehisi Coates. But after awhile I feel like a whole new world opened up for me, and one of the voices that stuck out to me almost immediately was Sydette Harry, who is probably better known as @blackamazon on Twitter. Sydette, I hope, does not mind me saying that she is a force, and I have learned a lot by listening to her and watching her have conversations about everything from immigration to online harassment to black culture that I didn’t know anything about. And I am just so elated that she took the time to be on the show today. Sydette, welcome to No, You Go!

Sydette Harry Thank you! Thank you for having me!

SWB So I’m really happy to have you here and to hear more about how you ended up doing what you do. So the way I understand it, you are currently running editorial at Mozilla, and I’d love to hear more about how you ended up there and what that day-to-day looks like.

SH Ok. So. What it is — I am the editor of the Foundation website and editor of the Network. So my real goal is to develop processes and systems and discussions. I was like, “How do people talk? How do you get online? How do we get stuff out?” Really shifting from the kind of traditional like, oh this is a Foundation and we kind of do these things, into a, so how do we start a global push towards something Mozilla has called internet health. They’re writing reports on it, there are fellowships around it, but this discussion of how do you know that the internet you use is healthy and sustainable and useful for you? And that it works for what you want to get done and what you want to do in life. And I think that that is super, super important to think about in a way that is informed by my experience online. My experience online is that I am from Far Rock. It is a two-hour train ride, if you are very, very lucky. And it became very, very apparent to me that if I wanted to — once, and I was also, right after I graduated from college, so that was one of the first colleges to get Facebook.

[15:00]

So it was like Harvard, Yale, Princeton, and Penn. And it’s like, “Oh! We have Facebook. Yay us.” And there was also very much — at the same time, my father got deported the year I graduated college. And then the economy tanked in around 2007. So … there becomes this very big thing of, “How do I navigate this idea where I’m leaving this place of great privilege, where I’m leaving this great place of, oh, you have everything available to you in ways that you never had before,’” and it’s now you are part of a broken family. Literally broken: they took your father and they deported him. And you are not — and you were told at your very, very expensive graduation: “This is how you will amass the world and blah blah blah blee da blee blee.” And you now have no job, you’re going back to your house, and you’re going to have to try and rebuild your life from what is, essentially, a very traumatic place. And I have a background in theater, so my thought was, “I now have a forum to talk!” And ever since then I have been commenting on anybody who’ll give me a password and some access. And I tried everything. But my actual training was history and theater and dramaturgy and pipes and processes. So while I was doing that commentary, I became very interested in, “How does this work? How does this apply to communication theory? How does this work for what we’re doing?” And, through that and writing and commentary — I had a blog called Having Read The Fine Print — trying to get into this space of so how do we know what we’re doing is correct? And how do we know that what we’re doing is useful? Because that is a huge question. And Coral had seen some of my work, and they hired me, and I’ve been working from that ever since.

SWB OK, so Coral Project. I’m a big fan of the Coral Project, which has been working on making comment systems more healthy and humane for quite some time. Can you tell us a little bit more about the Coral Project?

SH Coral Project was started in 2014. People got together and said, “Comments are terrible.” So it’s The New York Times, The Washington Post, Knight Foundation. We were under Open News, and we are now under Mozilla. And we worked out of The New York Times building. It was like, “So how do we build better comments?” The first person hired was the project lead, the general, Andrew Losowsky, and I call him The General because [laughing] he always gets so — he’s like, “Why do you call me The General?!?” And I was like, “Partially because it makes you blush,” and also it was right around the time of Hamilton [laughter]. We’re like, “OK, you’re The General.” But he does not make me call him that. But — and then I was the second hire.

And then we were working with our tech leads, and one of the things we came to really quickly was that it wasn’t enough to focus just on comments, we had to look at how communities were sorted. So people were like, “We’re going to write guides on how to use better comments.” And it was going to be research on comments and then it was like — as we were talking, we were like, “All of this stems from larger systemic problems, larger editorial problems.” If you really want to talk about why your comments are bad, you have to talk about how you set up your community online because the experiences of community, even communities that deal with some heavy, heavy stuff, have a wide range. There are communities that deal with some of the most traumatic things that are genial, well-run, not to say that they are always perfect, but there’s a real sense of community there. And then there are communities that deal with what I think would be like pretty superficial things in the sense of — on top they’re superficial, but the same issues show up and they become important, and they implode often. And communities can implode really quickly. And it’s like, why does that happen? What leads to that happening? And how do we talk about that?

SWB In that work, it sounds like, you know, your experience firsthand commenting anywhere and everywhere during this really difficult moment of your life was directly applied there. Can you talk more about how you brought that experience into Coral?

SH The way I think about it is I try to create communities where, depending on how I’m acting, it would not be at all difficult to kick me out. And I think that that’s important. And people always, like, stutter. It’s like, I try to create communities that are supportive of the least—the people who have the least advantage, the least resources, the least training, to become a member. And I want to continue to make people aware of what it’s like to try to be a member of these communities. And there are some communities where I’m like, “If I was a moderator of the community, I would put myself out.” And that’s good. And that is how you really have to think about these things, and not because it’s some level of altruism, but it’s very much the first question we ask all the time: who is your community for? Who do you want this community to serve? And how do you make your community represent that? Because what happens with a lot of people is, “Oh, we just had — we just had a community and then we didn’t do anything.” And I am like, “Well, you did do something.” Whether or not you believe you made it.

[20:00]

No choice is a choice. Because people see that you didn’t make that choice, you didn’t do whatever you said you were going to do, and they very much responded accordingly. If they are the type of people who take advantage of these things, they did that. If they are the type of people who are very likely to be targeted by violence and see that you don’t do anything, they stop responding. They stop being involved. And that is a choice. And with Coral it became varied things from, do not look for the quick fix of “tech will build a tool” or “this will be the tool” or whatever. It’s very much about, so, “this is what you want to do. How have you built it in that this is what you can do? And this is something that you had given space for your community to be able to do? Have you done that?”

SWB Yeah, totally, that makes a lot of sense, and I think about a lot of this in the context of something really big that many of our listeners would have familiarity with, like Twitter. They spent a really long time with such a hands-off approach, and with this idea that somehow they were going to be the “free speech wing of the free speech party,” as they said so many times, and therefore their approach to their community was that they weren’t a community, right? They’re just a platform. And the result is, well, they’ve been entirely unable to deal with harassment and abuse on their platform for years and years and years after many people, including you, have told them about it.

SH Oh. So one of the things that constantly happens now that I’ve moved from commenting about tech to working in tech is, I don’t ever want to hear the word “scale” again. It has started to become like — I start to get twitchy a little. Because people use scale as an excuse to not talk about very basic stuff. And it bothers my soul. Because ultimately what people want to know is, how are you going to take care of them? And people go, “Well, it doesn’t scale! We’re not in scale!” And I’m like, “Well, that’s nice. What are you going to do for the people inundated right now? If you’re working on it, let’s be honest.” There’s also this myth of the early adopter and what early adopter tends to mean is early adopter with social capital, not actual early adopter. Because I found out very quickly that I was actually — I’m actually one of the first people to adopt Twitter. I’ve been on Twitter for nine years. And I didn’t know that. Because I had never considered myself among the [in mocking voice] “early adopters” because I was never talked about in that fashion. And part of the reason that I wasn’t talked about in that fashion is because I didn’t have social capital when I was an early adopter. Now I have it. And I’m like, oh! OK, so that’s what that means. That’s what you are talking about when you say “early adopter,” you basically are trying to say “someone who matters to us.”

SWB Well, yeah, and at Twitter it was very much conceived of people who are like us … “us” being the founders. And who were the founders of Twitter? It’s a bunch of young, white guys. And so I think that they certainly were not thinking about people particularly different from them as being part of those early adopters. But the way I understand it there are tons of stats going back maybe not a full 10 years ago, but at least eight or so years ago, around adoption of Twitter by black people, and how high the black user base was of Twitter, and I just think they didn’t even think enough about it to even consider caring about it.

SH And it’s not easy in the way folks want to talk about it. It’s — there is a — “do you have beef with @jack @Twitter @support?” Of course. But that’s not the thing I want to focus on. It’s not the thing that I care most about. The thing I care most about is, how is this affecting who we look at, and who we take care of, and how we take care of them? Because very simply, very, very simply: the way we talk about and look at abuse, the way this is designed isn’t good. And the reason it’s not good is because it hasn’t been designed well, it hasn’t been considered well, and it’s because, and this is my new thing, is that nobody who has a social science degree or had a social science focus sat there and thought about what happens when you get a large black population. What happens when you get a large population of abusers and harassers and things like that? How do you successfully set up your experience? Not a free speech wing in the free speech party, but what does each specific user get when they step on? And that’s very much what I often rave about is the racism and the sexism and the Nazis. I’ve talked about that in public. You can look that up. But what is very hard for me, and a lot of times, and this is what most scares me about it, is the difficulty it is to get people to focus on: so how are you going to help a user in this case? How is this one person going to get what they need from you? Right now? Not at scale.

[25:00]

Not at scale. Because that’s the word everybody likes to bring out. “We’re going to talk about scale. We’re going to talk about scale.” And I’m like, “When are we talking about the specific person? And it’s very hard to get people to think about that and talk about that because they almost have an innate sense of shame of like, “Well, we really didn’t think about that.” And I could probably use a lot more curse words when I say it. It’s like, I’m completely uninterested in how bad you feel about the fact you didn’t do it before. I want to know how you’re going to do it now.

SWB Yeah, you know, I think so much of that reluctance, like you were saying, kind of comes back to shame that they didn’t think about it, and then also that — that fear of looking it dead in the eyes, right? Like when you look at it at scale only, you don’t have to think about the individual people, and as soon as you’re asked to think about the individual people, that becomes a human-level problem that is, you know, is a little bit painful to look at. And avoidance is powerful.

So something I would love to talk more about because I think it’s really relevant to this conversation is something I’ve heard you speak about a lot more recently, which is making this argument that the voices we hear in news and the voices that we hear online are not representative of people, like, where you’re from.

SH There is very much a non-acknowledgement, especially coming into media, and I have it from a really specific perspective. I am a member of a program called Prep for Prep … which is, it’s specifically designed to try and address systemic equality. So it’s about 40 years old. It was started in 1978, right around “the Bronx is burning.” President Ford basically tells the city, go burn in a fire. We don’t have any resources. And how do you take kids who are under-resourced by the city and whatever and what-have-you, and make them into the leaders, the people who are going to be the dreamers coming out of the progressive sixties and seventies? And the way they thought about it was, you are going to equip the kids who show the most ability to endure — straight up just endure — and high IQs and certain psychological profiles. You’re going to put them through academic, like, basically bootcamp, and you’re going to put them into the NYSAIS system. NYSAIS system being the New York State Alliance of Independent Schools. These are private schools so old that some are older than Harvard and Yale, and some are of age of Harvard and Yale. This is old, old money that can link itself back to the Oxbridge. And what happens with Prep is that you develop a machine to address the fact that we may not have resources and all of that, and we become trained in being leaders, and you do that for 14 months. I did that. I started that when I was nine. This is all going on in the middle of the crack eighties, in the middle of Reagan America, in the middle of the nineties, this is happening while IIRIRA, which is ultimately what my father was deported on, was being signed into law. And at this time, I’m doing a two-hour commute back and forth from Far Rock to Trinity Day School. And I ultimately ended up graduating from Poly Prep… about how this is how you’ll make your mark on the world, this is how you’ll make your world better is that you learn how to be among power.

And we mentioned beforehand a lot about code-switching and talking. I also have the experience that I’m a first-generation American. So my general speaking voice is not my speaking, speaking voice, because there’s a voice that very much a lot of people recognize as “home” voice. And it’ll come out in certain words I say but there was very much this, “You are on presentation. You are on presentation.” And then I graduated from college and it all broke down. It wasn’t — like I had done my best, I graduated from college two years early, and there wasn’t a there there for me. And, most importantly, there, to this day, I don’t think in a full encapsulation of who I am, there is a there for me. I go in often, I’m not alone, but I may be the only of my specific background in a room. I might be the only person with my specific sense of experiences in a room, often. And especially post having like a job in tech and a job in news. And these are decision-making rooms. What became important for me is that I didn’t want to have the conversations that I had been taught to have, which were, “Prove that you deserve to be there, and then make it so everyone knows that you are of a certain class.” Because what I actually want to have is, like, these are actually really simple things, and these are tools, and these are mediums designed for everybody. So if you are saying you are going to design for anybody, and you cannot understand me when I try to speak as clearly as possible but in the voice that I speak when I am comfortable and with myself and fully aligned with all of my experiences and my full self, you are not doing your job. This isn’t my fault.

SWB Yeah.

[30:00]

SH Code-switching is a very real thing, but there is also a lack of looking at how for a lot of folks and for a lot of things, you speak multiple languages and there are multiple layers to how you speak. You are forming your use through who you are. And what does it say about these platforms and these places that they can’t support you being your full self? And I find too often at certain engagements when I talk to people, specifically within tech and sometimes journalism, there is a deep, deep jump into jargon, into non-understandability, and I’m just like, “No! We are going to talk about it using language everyone can understand, because that’s what we’re supposed to do.” So we can talk about scale, we can talk about pipeline, we can talk about design, I’m conversant in all of that. I’m conversant in all of that in almost three languages. At the end of the day, am I still dealing with a Nazi or am I not? Am I still dealing with an inaccessible piece of a tool, or am I not? If I am still dealing about that, and me and you have sat here for three hours having a conversation that makes us both feel very smart, but then we didn’t do no shit, we weren’t successful! For me it’s like, you can or you can’t. And how are you communicating to people about whether or not you have the ability? How are you communicating to people about whether or not they can expect this of you? And a lot of this is not even — it’s funny to talk of language, it’s not necessarily about what your answer is, it’s about how you talk to people. So you get a lot of this, it’s like, this person is speaking on high and is telling me that they can or cannot do this thing. Or they will or will not do this thing. Because they don’t think that I deserve to actually know, straight up, that you don’t actually have the capacity to deal with the fact that Nazis are coming for me? Or it’s not on your number-one to-do list? But you wonder why people are mad?”

SWB Right, right, yeah, like, “Oh let’s definitely spend 30 minutes explaining to you why we haven’t done it yet,” instead of just saying, “You know what? This isn’t one of our priorities.” Like at least if they were honest about where it sits on the priority list, it would be refreshing in some ways.

SH And in some ways I think sometimes they’re not even sure. Like, “it is a high priority, but we have no idea of how to attack it.” OK then. So if you don’t know how to attack it, and you’ve been working on it for how long? Maybe you need some new people in the room to answer that question for you. You might want to talk to some new people. I don’t know. That might be an option.

SWB Right, like perhaps there are people with expertise that you don’t have and that you have not previously recognized as even being experts in the first place. So, you know, something you talked about a little bit in there that I was really interested in and I’d love to go back to a little bit more is you talked about sort of your upbringing and going through this really intensive Prep program and it being very much about, you know, I guess I would put as like bringing you from where you’re from, bringing you to a more privileged and richer, white culture. And it sounds like one of your frustrations is this idea that that is only happening in that direction. Right? It’s like, OK, we can give somebody like you some new opportunities or give you access to these communities that you maybe otherwise wouldn’t know how to get access to, but there’s not a lot of effort to go to those communities or to understand people there or to meet people where they’re at. Is that part of the way that you would see that problem?

SH Definitely! And it’s something where I’m always very particular to talk about is that, yes, in a lot of ways I am more diverse than the average person who shows up to a lot of these things. We’re not going to lie about that. I am, by virtue of being black and female, even though I am a cis, able-bodied person, I am more diverse than the people you usually have in there. [Sings] That being said [finishes singing], I’m still an Ivy League graduate. I’m still a person of a certain education. I’m still the kind of person who would survive and go through all of these things. So when you say that I am diversity, let’s all be clear here: you ain’t doin’ that well, fam. You’re not doing that good.

So what bothers me is not so much that people are creating exclusionary products, that is problematic to me in and of itself, but often what truly, truly disturbs me is that they’re exclusionary and nobody seems to know that they are. So everybody’s like, “Yeah, we make this for everybody!” And I’m like, “According to what?!” You can make a really great business just off of catering to you and your friend set if you know their income, if you know their strides. And that is so, to me, completely acceptable and wonderful, and if you can make a business model off of that, awesome! The issue I have is that there are people who are like, you don’t admit that you’re making it just for your friends. You really think everybody lives like this, and you do not have a feedback loop for anybody to tell you you’re wrong.

SWB I know that you’ve talked recently about losing weight and the shifting way that people treat you since then.

[35:00]

Can you tell us a little bit more about what that’s been like?

SH Sure! I mean, I had what is called a vertical sleeve gastrectomy, and they cut out half of my stomach, because I have a condition called polycystic ovarian syndrome. It’s very prevalent, usually among lower-income African American women. And it can lead to anything from sensitivity to insulin to death, and it’s not well-studied. And when you live in a fat-phobic society, I was experiencing problems all my life with my reproductive system. And finally there was a just a moment of, OK, I have to get this done. I have to be able to live my life in a really specific way, and if I want to have children, I need to be able to do this. So I went from being about a size 26 to a size 12, 14. I’m on the teetering edge.

And it is not accidental to me in any way, shape, or form, that people are kinder to me. People are nicer to me. People also occupy my space more, so that there is a lot of this where I’m like, “Oh I understand what women say now, when they say that there is a lot of physical imposition,” because — I’m very tall, I’m about 5’11,” but I was also about 350 pounds. So I never dealt with people trying to physically impose me, because that was not necessarily a fight they thought they could win. Now at about 230 pounds, I am — I look more like an average woman. And I realize that people will be up in my space more. Men will try to physically intimidate me more. And it was never something I thought about.

And it also makes me very aware of the idea of … there are times when I see my ideas get accepted better. They are just accepted more readily because I am in — I look different. You don’t understand how badly you’ve been treated until you stop getting treated that badly.

SWB You’ve done so much work to bring this thinking to tech and to media and to start conversations that I think are painful and difficult for people in those industries. What are you hoping to do next? Like what’s on your radar that you really want to focus on this next year?

SH We might be denying amazing people the ability to fully live their lives. We might be denying amazing folks the ability to fully express themselves, to fully deal with the work and the joy that they have in themselves, and that is… that is what — if somebody was like, “What really like pisses you off?” I’m like, “That’s what pisses me off.” The idea that we’re not — we’re creating a world where folks cannot be their full, amazing selves. And that is something that we have to look at. And what I hope this year is to do more work that allows folks to be their full, amazing selves, to be fully present, fully active … in their work and their joy — and that allows that for me too. I’m not above anybody. I’m part of that set.

SWB Yeah, that’s amazing. Well, I, for one, definitely want you to be able to live your full life and be your full self, and also continue to do the amazing work that you’ve been doing for the community that you come from and for all kinds of marginalized communities. So I’m so thankful that we got to talk to you about all of this today.

SH Yeah! I’m always glad to talk [music fades in] with you about it.

JL [Music fades out] let’s keep the awesome going: we got any Fuck Yeahs this week?

KL Heck we do! Our Fuck Yeah of the Week is Ladies Get Paid. It is a newsletter I just signed up for, and it’s not just a newsletter, it’s like a community. And it’s really awesome because in the newsletter, which comes weekly, you get news and info and all sorts of great heads up about webinars and workshops all over the United States. Like meetups to get drinks and advice from peers and potential mentors, it’s really cool. And it sort of covers everything from like practical advice for how to take advantage of a vacation when you’re not, let’s say, really good at letting go, like me. So it’s just — it’s really nice, and I think it’s also cool because it shows you where things are in not necessarily real time but it’s like, “Hey, there’s a thing tonight,” or “There’s a thing tomorrow.” And you could go there and learn how to negotiate better.

JL I see there’s a “Ladies get drinks in Hawaii”!

KL Oh, we should do that one.

JL We should definitely do that one.

[40:00]

SWB So the entire thing for Ladies Get Paid, it’s about, like, teaching women negotiating skills and that kind of thing, or what?

KL Yeah, it’s like negotiating how to get more money or a raise, or step into leadership positions when you’re not sure, you know, how to quite do that.

SWB I totally love this idea and I’m going to check it out, because I know on the show we’ve talked about things like wage equity a bunch of times, and sort of like some of the issues that we’ve had ourselves. A couple of episodes ago, you were talking about kind of being backed into a corner by a boss and like asked to agree to salary in a phone booth room, as opposed to having any time to think about it. And I think, you know, so many of us could really use some of that feedback from other people and practice having these conversations when they’re in sort of low-stakes environments. So I think that’s like a perfect complement to stuff that keeps on coming up on the show.

KL Yeah, absolutely, it’s just really nice to know that there’s a whole bunch of resources out there for this and ways that you can actually talk to other people who are going through the same thing and people that you could learn sort of techniques from.

SWB So do they have like a chapters in different cities kind of thing?

KL Yeah, I know there’s one in New York and they actually just — they did their first conference, which was kind of cool. And that was, I think, just in the last month or so in New York. And they’re taking that on the road. So they’ll be in Seattle next. But I know that there are meetups and stuff all over the place.

SWB So that’s a pretty cool concept for anybody who was sitting at home, listening to one of our previous episodes where we were talking about wages and talking about, like, how do you have these conversations with your friends? Try to find a community like that, and if there isn’t one near you, maybe it’s time to start creating these kinds of things.

KL Fuck yeah.

SWB & JL Fuck yeah!

SWB That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. NYG is recorded in our home city of Philadelphia, and produced by Steph Colbourn. Our theme music is by The Diaphone. Thanks to Sydette Harry for being our guest today. If you like what you’ve been hearing, please go ahead and give us a rating on Apple Podcasts, and tell your friends about No, You Go. We’d love to have them here! We’ll be back next week [music fades in] with another great guest [music ramps up to end].

Badass Women in Your Corner: The NYG Trailer27 Feb 201800:02:54

This is No, You Go—a new podcast all about being ambitious, building a career that won’t make you miserable, and finding friends who’ll high-five you along the way. Each episode, we talk about what it’s really like out there: managing jobs and bosses, pursuing goals, and getting shit DONE—even when the world’s on fire. So take a listen. Because everyone deserves a group of badass women in their corner. Especially you.

How to Draw a Scientist with Allison Crimmins20 Feb 201800:50:10

It’s no secret that 2017 was a trash year, and 2018 hasn’t been…easy. But somehow, we’re still here, making it work—and even finding inspiration, joy, and success. We want to talk about how we’re coping during even the most trying political and cultural times. To help us, we sit down with none other than a climate scientist working in government to find out how _she’s _keeping her head up in rough times.

> I try as much as I can to talk with college kids or high school kids and most of the time my message is just, “Hi, I’m a scientist and I also happen to be a woman.” It doesn’t have to be much more complicated than that.
>
> —Allison Crimmins, climate scientist

Here’s what’s in store in Episode 6 (and as always, there’s a full transcript):

Show notes

First up, we look back on last year and how we made it through. We talk about how even though we had some big successes, it was hard to feel accomplished while the world seemed to burn in turmoil. We discuss:

  • How we stayed (and stay) focused amidst a never-ending news cycle
  • Why asking for help is important
  • Why being accountable to something or someone can serve as a bright north star

We also discover how to recognize when it’s OK to just turn off and tune out. Hint: it’s always OK when that’s the most healthy choice.

Interview: Allison Crimmins

Our guest this week is Allison Crimmins, a badass friend who works on climate change in Washington, DC, during the day and cancer research at night—no big. She takes us through her typical Tuesday and tells us how the hell she’s doing these days. We cover:

  • Doing good work during crap times.
  • How limitations and constraints can feel frustrating but also provide opportunities to be more creative and strategic about accomplishing goals.
  • Why good communication matters—and if you truly understand and believe in your work, you should know how to talk about it.
  • Being seen and heard as a woman in a male-heavy field, and normalizing it so we can talk more about the actual work we’re doing.
  • Cutting through the mysticism around science and STEM, and how you don’t have to be a super nerdy genius to be a scientist—you just have to be curious.
  • When kids draw what they think a scientists looks like, the results will astound you! (No, they won’t, but we need to change that.)
  • How bobsledding and curling might just reignite our faith in the human spirit.
Fuck Yeah of the Week

Finally, we swoon over the unveiling of the absolutely brilliant Obama portraits. If you haven’t checked the work of Amy Sherald, who painted Michelle Obama, and Kehinde Wiley, who painted Barack Obama—do it now.

Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

 

_CodePen—a social development environment for front-end designers and developers. Build and deploy a website, show off your work, build test cases, and find inspiration. _

Transcript

Katel LeDû [Ad spot] This episode of No, You Go is brought to you by our friends at Shopify, the leading global commerce platform for entrepreneurs. In fact, my company, A Book Apart, runs on Shopify … and great news: they’re hiring more awesome people to join their team. And they don’t just want you to apply to them, they want to apply to you. Join a diverse, intelligent, and motivated team, and work on the leading global commerce platform for entrepreneurs. Visit shopify.com/careers to see what they’re all about [music fades in].

[0:39]

Jenn Lukas [Music fades out] Hey and welcome to No, You Go, the show about being ambitious and sticking together. I’m Jenn Lukas.

Katel LeDû I’m Katel LeDû.

Sara Wachter-Boettcher And I’m Sara Wachter-Boettcher.

SWB You know we all know that 2017 was a trash year, and 2018 looks like it’s going to be stressful too. So today we are going to talk about what we do during these tough times, how do we stay motivated, and how do we keep it together. To help us do that, we’ll talk with Allison Crimmins, who is an environmental scientist working in government — yes, government — on issues related to climate change. Talk about tough times. But before we steal all of her coping methods, let’s talk about the state of our union.

KL I don’t know, I had a weirdly good professional year last year, and I don’t know, it was in a lot of different ways. I really wanted to grow in a couple of different areas that I previously didn’t know if I was going to be able to. We had sort of locked down a lot of things that go into the day to day running of A Book Apart, and one area was just marketing. I really was like, “I don’t feel confident in this. I really want to get a better grasp of it,” and [exhales deeply] I feel like I got better at it by asking for help and just realizing that I wasn’t going to get there alone and that I really — I wanted to get stronger in that area and, you know, some others to actually sustain the business. It was really cool to be able to find that and also, I don’t know, just feel like I had really made some progress and felt like I achieved something. And while I felt kind of successful and that I had made an accomplishment, there were mornings, like a lot of mornings, that I would wake up and just feel like, “What the fuck? Like maybe this doesn’t even matter.” It was a weird feeling to have that juxtaposition. It was tough.

SWB Yeah, I mean I definitely felt like that too, right? I was working on a book for a lot of last year: finishing writing it, going through the editorial process on it, waiting for it to come out, doing all of the legwork in advance of it coming out. You know, you need to be excited about it, right? Like you have to be excited about your own book if you want anybody else to be. And meanwhile I would be reading Twitter, because I’ve got to keep up with what’s going on in the thing that my book is about, and what do you see on Twitter? Well, you see a bunch of garbage the president said, and all of this stuff that was just really depressing, and it was really difficult to keep focused on anything else, and I felt like that was hard. It’s hard to think about things that are going well and to think about like, you know, if you get praise for something, or sales at A Book Apart go up, or whatever, and to be excited about it when you’re also kind of like, at a macro level what the fuck even?

KL Yeah and I mean I think for me too just feeling like, if you’re excited about it, and you’re feeling like, “Ok, we made progress, we had successes.” That obviously rubs off on other people and you want them to feel like things are moving in the right direction. So it’s hard to, obviously not just feel that for yourself but then, make sure [laughing] that you’re not falling apart and that that’s spreading.

JL So Katel, what did you do on those days when you were wondering, does it matter? Does this matter? How did you cope with that?

KL I mean really and truly it was the fact that I’d done the work of putting a network together and really surrounding myself with people who knew the right steps to take and in the right direction, and having folks that I could rely on. So I think — I mean also being accountable to having a vision and making sure that you are moving in the right direction was huge.

JL It’s weird to say this but it’s almost refreshing for me to hear this just because, you know, I think a lot of times we have feelings like that: is everything going to be OK? Am I going to make it through this time of my life? Whether it’s because of external situations going on or internal ones, or just things you can control, things you can’t control. So it’s almost refreshing to hear that other people go through that as well and that just because you have those feelings doesn’t mean that you won’t get through them or learn how to cope with them at the same time. So I think it’s really nice. So thank you for sharing that.

SWB Yeah, Jenn, did you ever feel dissonance last year because you had a baby: big exciting thing, awesome thing, not without its own challenges, right? [Laughter]

JL Different challenges.

SWB But where it’s like, “Oh my god the largest source of joy I’ve ever had in my entire life also what the hell is happening in this country?”

5:16

JL Yeah, I’ll tell you that I struggled, I think, with feelings of guilt a lot last year because I turned off. I turned off a lot of social media, I turned off a lot of news. The current events and just keeping up with sort of like the social network around me I felt all to be a little too overwhelming while trying to make sure that I stayed healthy to be able to give birth to a child.

SWB Like what can we do to make you feel less guilty about that? Because like I think you should feel no guilty about that.

JL Thank you for saying that but, you know, it’s hard because I’ve read — there were so many great articles and I tried to read about like what can we do, what could you do last year, and how could you get involved. And I have great friends that were doing a lot of things locally that were really awesome. At the time, you know, I was eight months pregnant. Besides just wanting to sleep all the time, like physically you have this physical being inside of you [laughter]. That is like draining.

KL Draining you.

JL It’s like having this alien sort of inside — he’s going to listen to this when he’s older and he’s going to be like, “You called me an alien.” But I mean like that’s what it is.

SWB You know what? Here’s the thing: your kid is never going to be interested in your podcast [laughter].

KL That’s true. But we’re still — by the way, we’re still going to be doing it then. So just — [laughter] get ready.

SWB We’ll be extremely famous.

JL Um but I mean you have this, like, life force inside of you, sucking your energy and making you tired, and then I would like try to turn on the news for a second and I would be like, “I can’t.” For me it was really important to recognize that I couldn’t. Katel, you mentioned accountability and um, you know, there’s being accountable to employees or a team. For me, I felt accountable to, at the time, my unborn son and being like, “I need to make sure that I’m doing this for you.” So sometimes having a thing that’s not you or a person or — can help you figure out how to make it through this next step. Sometimes I can’t see what the next five steps are, so if I can see through someone else’s eyes it helps me figure out where I need to go.

SWB Well, I mean I think it’s very important that now that you have this child, right? What is one of the biggest things that you can do for the world? Raise a son who’s a good person and who’s not a terrible misogynist. I would greatly appreciate that and that’s also — that’s a big task, right? You’re raising a kid in a culture that is going to present some problems and you’re going to be aware and there to work through it. So you didn’t watch the news for awhile. I do think it’s important to pay attention to what’s going on in the world. I’m not trying to say that like, “Oh and none of it matters. Hashtag selfcare, turn it off all the time!” I just mean that you have to recognize what’s going to be useful for you at any given moment in your life and at the moment in your life when you’re like, “I cannot actually do anything about this because I don’t have anything to give.” Turning it off is probably the most productive. So it’s not sucking more energy from you, right? So I actually I applaud that. I applaud that you were able to do that and I hope that you have forgiven yourself for doing that by now because it doesn’t fucking matter that you missed some news. I can fill you in: it was bad [laughter].

KL I think that’s the thing too, like you realize that it’s this cycle of panicking and just being like, “Fuck does it matter?” And then being like, “Well, wait, there are things in my life that I know it matter for or to,” and then realizing like that you need to prioritize and maybe prioritize for other beings or people in your life and then being like, “OK, it’s going to be fine.” And then maybe it starts all over again when things get rough.

JL And I think that’s a great point and in terms of forgiving myself now it’s like, “OK, well, let’s podcast. Let’s talk to people. Let’s get out there.” What else can I — what can I do next on things? So it’s not always, “Well, just because I didn’t do anything in 2017 doesn’t mean I can’t do anything in 2018.” So I think it’s that whole like terrible cliche about tomorrow’s another day in here.

SWB What I also think a lot about is that gluing yourself to a news stream and going through cycles of freaking out is also not doing anything. That is not actually doing anything. And it’s not to say that there’s something wrong with being informed, but I do know what it’s like to sort of reflexively refresh to figure out like what new fresh hell has unleashed. And what I realized of course is the biggest things that I did last year was, like, I raised a bunch of money for abortion access. I donated a tremendous number of hours to Fair Districts PA, which is working on stopping gerrymandering in this state, and there’s significant progress on that, like we’ve just recently, in Pennsylvania, won this lawsuit against the districts that were drawn last time, which are super gerrymandered. And I was a direct part of the team that worked on digital strategy, and made sure they actually had a brand, I mean I did all of this hands-on work. And then, those don’t do anything to stop Donald Trump. Right? Like in this sort of like — in some of these macro ways that you know things are screwed up, I didn’t necessarily affect those things, but those are really tangible things that I did that are important, and that are important to human people who live in the communities that I care about. And like I was able to that because I had some and energy and expertise to give. And maybe this year you’ll have a little bit of time, or expertise, or energy to give to something you care about, but you gave a lot of time, energy, and expertise to birthing a child last year.

10:45 KL I mean: props [music fades in].

SWB [Music fades out][ad spot] Hey Jenn, do you know what always works during difficult times?

JL What, Sara?

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JL You know what else has always been super reliable for me? Our other sponsor: CodePen. CodePen is a social development environment for front-end developers and designers. Ever want a place where you could write and share front-end code with others? Maybe even a potential employer? Your profile on CodePen is like your front-end development portfolio. I’m working in CodePen at least ten times a week. I love it. And if you’re ready for even more more CodePen, be sure to check out CodePen Pro. With a pro account you can upload assets like images to use in your code, you can create private pens — I have so many of those! And you can even see changes as you build with live view. Not to mention there’s a cool professor mode for teaching and working real time with your students. Pro accounts start at just nine bucks a month. Learn more at codepen.io, that’s c-o-d-e-p-e-n dot i-o [music fades in].

KL [Music fades out] Allison Crimmins is an environmental scientist working in Washington, DC. Along with her day job in climate science, she works on ambitious side projects like an early stage thriving biotech startup — no big deal! And volunteers to help encourage young folks to engage in STEM. She also happens to be one of my very close friends and every time I talk to her I feel either inspired, or assured, or pumped about something, and sometimes all of the above. Allison, I am so happy to have you on the show today. Welcome to No, You Go.

Allison Crimmins Thank you! I’m very happy to be here.

KL First can you tell us a little bit about your work or your area of expertise?

AC I am a climate scientist with a background in oceanography but I also have a degree in public policy. So I’m in this kind of interesting place where my job involves some kind of wonky, nerdy climate science but also thinking about how that applies to policies, and thinking about ways to communicate that science to all sorts of different audiences, from policy-makers, state and local decision-makers, or just general members of the public. Yeah I really enjoy the sort of some science, some policy, some communications. I like that I get to do a piece of that everyday in my job.

SWB Can you tell me a little more like what does that look like on a day-to-day level?

AC Yeah, like my average Tuesday? [Laughter]

SWB Yeah.

AC So I have ongoing research projects that look at the impacts of climate change, specifically how they affect human health, and, in some cases, how they affect our economy. And so I help manage different research projects that publish peer-reviewed papers that go into wonky scientific journals and that’s kind of the science side of my job. The other side of my job would be making sure that that science actually gets applied and also communicated. The taxpayers pay for that science, and so they have a right to see it and know about and learn from it.

KL So we know this is kind of a difficult time for people who do what you do, sort of generally, how are you? In this job? In this environment? Right now?

[14:50]

AC Yeah I get asked that a lot nowadays. Or if I meet someone new and I tell them that I’m a climate scientist, I usually get a, “Ooh, thank you for your service.” Which is — it’s actually been kind of nice that people have been coming out of the woodwork to actually let us know how much they appreciate the work we do. It’s hard to do good science and then not see it get used or be appreciated as much as it once was. But it doesn’t stop us from doing the good science. In fact, in a lot of ways it inspires us to work even harder. It’s kind of proof that what we’re doing is really important.

KL How do you stay motivated or focused or even sane through all of this?

AC Well, I guess it’s probably important to admit first off the bat that I don’t handle it every day with the utmost grace and aplomb. I’m an average person in a lot of ways, and so I have good days and bad days. But there’s always that driving factor that I’m doing good science and I’m helping to make the world a better place, and I’m surrounded by lots of people who feel that same way and have that same goal. And so in a lot of ways it’s the people I work with that have really helped me keep going every day and keep pushing through.

KL Have you and the people you work with had to redefine things like progress or success in the initiatives that you’re trying to get through or the projects you’re trying to push out the door?

AC I think by necessity you have to. I mean, I’m a civil servant. I work with a lot of other civil servants. You know you think about administrations shifting and you think that might cause a huge upheaval of the people that work there, but really the government is made up of mostly civil servants like myself who through whatever administration comes through will keep doing the good work and the good science and making sure that our country’s moving forward. So, you know, for people who have been there for decades, a lot of those people see this as just an inevitable shift in the political winds but not really altering their mission, or their long term goals. I think it’s harder for people who are newer in government to have such a severe shift, I guess, from the last administration to this one, especially in terms of climate change because in the last administration it wasn’t just that we had an administration that was pro-science, it was actually that we had a hunger and an actual request for more information to better understand the impacts of climate change. So we’ve had to, you know, we’re still doing the good work, we’re still doing good science. That’s still happening. We just have to be more strategic or creative in some places about how we accomplish those goals.

SWB Yeah, what does that mean? So when you say getting strategic or creative, like, what kinds of techniques are you using day-to-day to feel like you can still make some incremental progress or get things communicated in a way that gets adoption, or in some way feel like you’re still moving toward those goals?

AC Yeah, I think I’ll start by telling you a story that my father-in-law told me. He was in advertising for many years and he told us that oftentimes you’re able to be more creative when you’re forced into a situation with lots of limitations or restraints. So in his case, you know, he would be working on a commercial for a product and suddenly the company would say, “Well, we don’t want any people in this commercial, and it has to be this long, and you can’t say these words.” And they’d set up a bunch of limitations which can feel very confining and frustrating but it’s in those situations where I think anyone can be even more creative. It forces you to be creative. And I think about that story often in my day-to-day job when I am faced with maybe the normal way we would do something is now off the table. You can look at that with frustration or you can look at it as an opportunity to be even more creative. So in this time I’ve, you know, I guess to get more specific I’ve spent a lot of time thinking about other people or other groups that I can collaborate and maybe I can do the science but they can do the communicating. Or maybe I can connect to researchers who haven’t worked together in the past and one has the data and one has the model and, you know, maybe there’s a way I can put those two together and I don’t need to have my name on it but that science still moves forward. It forces you to really, I don’t know, get sneaky and strategic about how to keep this science progressing.

[19:58]

SWB In some ways it clarified what’s really important here. You’ve been able to say, “OK, it’s really important that the science keeps happening even if your name is not on the paper,” which I think is kind of hard though, right? Like if you’re somebody who has a lot of career ambition and is doing this work, is it ever difficult to feel like you can’t be as recognized for the work that you’re doing? Or as valued for that work?

AC I mean that’s always hard if you’re not appreciated for the work that you’re doing. But in this case I think I don’t mind it so much. I’m happy to actually see information get out to people even if my name is not attached to it. And even kind of bigger picture: if I’m successful in my life-long career of addressing climate change, no one will have heard of my name because climate change won’t be an issue anymore that we’ll be dealing with. It’s kind of that counterfactual element of my job is, you know, we don’t talk about the ozone hole as much as we did, or when was the last time you heard about acid rain? If I’m truly successful at my job, you won’t ever know it.

KL Has doing this kind of work, even in the last five years, the way that you’ve had to shift or change approaches, has that made you learn anything about yourself that you weren’t expecting?

AC Something I’ve learned about myself is that, you know, when I first started this job I was moving kind of out of what we call bench science. So I wasn’t working in a laboratory anymore, working at a lab bench doing sort of the wet lab-type science, I was doing more work to apply that science. And when I first started my job and maybe I would work with a contractor or another researcher and I would look at the work they were doing and I would almost be jealous of it and think, “Well, that’s where I should be. I should be the person in the lab doing that experiment.” But over time I came to really appreciate sort of the project management aspect of my job, that I can guide the research and be sort of the big thinker behind coming up with new research questions and connect researchers together and in some ways it feels a little bit like I’m able to conduct more of the orchestra rather than play one instrument.

KL Mm hmm.

AC And that’s something I never thought growing up. I was the kid with the “Save the Whales” poster on their wall, you know? [KL laughs] From an early age, I thought I was going to be the, you know, that girl out on the boat saving the whales. But I actually feel a lot more powerful in the position I’m in now that I can help the larger movement of science progress.

KL Right, you’ve sort of felt out all of the places you’re strong and you’re using those skills to do it like more holistically. You’re also the director of strategy for Remedy Plan, the biotech startup that I mentioned in our intro. Can you tell us a little bit about it?

AC Sure. This is a startup company that my husband has started that does cancer research and it also kind of started out of two researchers coming together to discuss their … seemingly separate fields and finding a very interesting overlap and coming up with a really, really great idea of a new way to find cancer therapeutics. And so when my husband was first dreaming this up, you know, he’s on this very rigid academic traintracks. You know? You go and you get your PhD and you get your post doc and you follow this exact pathway and suddenly he had an idea that was like too good to pass up. It really was. And when he explained it to me, I instantly recognized it as too good of an idea to pass up. And so he quit his job and started this company, and we’ve been going for two years now and the science is going great [chuckles]. It’s interesting to be working on climate change during the day and cancer research on the weekends —

KL It’s not, you know, it sounds totally laid back.

SWB Does it ever feel just like a lot? Because it sounds like a lot when you describe it.

AC It is a lot, yeah. I mean I don’t work full-time, of course, for Remedy Plan, but I try to help out where I can and it’s a pretty small startup, so, you know, the few people working there end up wearing a lot of different hats. But also both my husband and I are scientists and so all our training comes from science and we’re being forced to learn a lot of new skills. Like how to write a business plan, or thinking strategically about our branding and our website, or how does one even go about pitching potential investors for a Series A round? So it’s also kind of exciting and in much of the same way I love science because it’s an act of discovery, this side project has also been a really fun act of discovery for me, kind of exploring this whole other world.

[25:16]

KL That’s so cool, and also, I mean, I just want to say that you are incredibly good at communicating complex scientific concepts, you know, sort of real talk here: a lot of scientists aren’t always good at this, and it’s like, why is that, do you think?

AC Yes. I don’t think a lot of people go through school or go through their PhD with any pressure or any element to explain what they’re doing to anyone else besides their immediate colleagues who understand the same language. And I hope that that is something that is changing. I think the other element is that scientists are wary to talk about their science in what they might view as a more simplistic or a way that could be misinterpreted which is unfortunate because I think if you really understand your work and your science, then you should be able to explain it to anyone. And I think, especially for my field of science, I think you have a responsibility to explain it to other people.

KL Absolutely! I mean how did you get good at it?

AC I think probably just because I’m really geeky about it and I like to talk about it a lot. And I want other people to be as excited as I am at these discoveries and so it’s something that I’ve always enjoyed doing.

SWB I’ve met lots of scientists over the years. Actually both my mother and my brother are chemistry professors. They’re all geeky about their science, right? It’s not like any of them are not geeky about it, they all love talking about it. But what they don’t all love to do is come to you with it, they want you to come to them, right? So it’s like they want to talk about it on their terms because that’s what they’re comfortable with. And it sounds like something you’re really comfortable with is being able to bring things to other people and have a little bit more of that collaborative spirit, which to me seems kind of crucial to being able to communicate it in a way that’s going to work for different audiences.

AC Absolutely, and I think even going back to, you know, the story of Remedy Plan. It came out of two people in slightly different fields who were able to communicate how exciting the thing was that they were working on and then see where those things overlap and provide an opportunity for something greater than the sum of its parts.

KL So I gotta ask this: women make up half of the total college-educated workforce but only 29 percent of the science and engineering workforce. How have you navigated that?

AC Yeah it’s a really tough field to be a woman. I mean a lot of fields are. This one’s definitely tough and at every step of the way, from undergraduate and grad school and post docs and jobs, we struggle and it’s hard, especially because we don’t have a lot of role models to look at, or we haven’t so far. Hopefully that’s changing. And often the role models we do have are those super amazing, you know, titanium women who can do it all. And it’s like, well, do you have to be made of titanium? I mean, can you just be someone who’s really into science and curious about life to enjoy being a scientist? So I got some advice early on in my career from a very wonderful female scientist who said to be wary of the people who are maybe hierarchically a little higher than you, and to be extremely giving and helpful to the people who are coming up behind you. And so I try as much as I can to talk with college kids or high school kids and most of the time my message is just, “Hi, I’m a scientist and I also happen to be a woman.” It doesn’t have to be much more complicated than that. That I think when I first started going into classrooms, the teachers would have the kids draw a picture. Before I got there they’d have the kids draw a picture of a scientist and the kids would, of course, draw a man in a white lab coat with crazy hair and glasses. Like to a kid that’s our image of what a scientist is: this like wacky guy pouring chemicals from one jar to another. You know and then they introduce me and here I’m just kind of a normal lady coming into the room to talk about the fact that being a scientist let me travel to the Great Barrier Reef and explore these new lands, and make exciting discoveries, and I think just actually being seen is important. So I try to make that a part of my life as well to help when things get tough.

[30:00]

SWB Yeah I love that. It reminds me of this interview we did for an earlier episode with Elizabeth Fiedler, who’s running for the Pennsylvania Legislature. And she talks about how she has gone to campaign events with her baby strapped to her and on the one hand she — you know her children are extremely central to her life, and they’re also central to her campaign, to the issues that she cares about, and they’re present. And she wants people to see them there, right? But on the other hand she doesn’t want to hang out and be the baby candidate. She is there to talk about specific issues and it’s kind of this idea of like normalizing it, right? “Yeah, yes, I’m a mom. That’s great. That’s important to me. It’s very obvious. And then also let’s talk about the issues that we’re here to talk about, and let’s talk about what we’re going to do in this community.” And it’s kind of that same idea, right? It’s like, “Yeah, yup, I’m a woman. I’m here. And that’s extremely normal. And let’s talk about the science.”

AC Absolutely. I mean there’s also times where I’ve had to be, or I try to be, more direct. I’ve been asked to speak on panels and blatantly told, you know, they’re so thankful I said yes because I’m the only woman on the panel. So when I am in those situations, or even when I’m sitting, watching a panel, I try to actually note out loud, “Hey, [chuckles] there’s no women on that panel.” A couple of weeks ago some colleagues and I were coming up with a list of people we wanted to reach out to review something we were working on and we came up with a list of ten names and not one name was a woman, and so I was like, “Hey guys, can we think of a few women?” And it was like — it’s not that the people I was working with were purposely not choosing women, they didn’t even recognize it until it’s said out loud. So, I think, sometimes just kind of shining a light on it in hopefully not too pushy of a way but just, you know, noting that this is the state of affairs helps, again, draw attention to the fact.

SWB Yeah, like you don’t realize your own biases around what you think of as a default human and are until you can kind of take a step back. In tech, all the time, we have these conversations about representation and I remember this one time when I was being invited to speak at a conference and I was not available to speak during those days and so I declined. And he replied to me kind of exasperated and upset and what he told me was that I was the ninth woman that he’d asked to turn him down.

KL You’re like, “Uh huh?”

SWB And I was like — and then he was basically complaining that he couldn’t find any women who would speak at his conference. And I’m like, OK, first up: do not tell people that you’re the ninth person that you went to. Thanks for that. But second: it’s like, OK well you’re asking me really late, the conference was far away and it was only a few weeks out or maybe a month out or something and it was going to require, like, an eight-hour plane flight. And, you maybe haven’t done enough work to have women in your network who know you are, who trust you, who can talk to other women about whether your event is a good place for them, who you know et cetera, et cetera, et cetera. Like, why are you upset that women are turning you down instead of wondering, ‘Huh, what is about my event that is making it not a desirable opportunity for them?’ Look internally, bud.” Um but I’m not sure he actually did that.

KL Well I am really glad that you are being seen and that you are on those panels and the author of these papers and I’m just really glad that you are. You’re such a great role model and you’re a really amazing motivator. Is there anything that you tell people, especially younger folks who are entering this field or trying to find their path?

AC You don’t need to be some super nerdy genius to be a scientist. And, you know, of course, we have this persona in our society that that’s what a scientist looks like, that they’re some socially inept, weirdo, kooky nerd. Or that they are just an absolute genius at math. And I try to let them know that you don’t have to be any of those things. You know, I got a D in my seventh grade science class. But what you do need is curiosity, and if you’re curious and you like to explore and you like to discover, if you have those traits, that’s what makes a good scientist. I mean, I was a huge Indiana Jones fan as a little kid and, I know from the outside it probably looks like I’m sitting in a cubicle, working on an Excel spreadsheet, but I am like parting cobwebs from ancient stone ruins and finding hidden caves and using this decoder ring to find the treasure. That’s how I view science: as this very exciting opportunity to discover new things. So I feel like a lot of people, or especially kids, I think they don’t see themselves as a scientist if they’re not, you know, getting straight As in math. Or if they’re not a whiz at science class in school. But it only takes curiosity to be good at science.

[35:24]

SWB I totally want to dig into this a little bit more because I think we hear that kind of thing a lot about certain fields, anything related to science and technology too. We hear that about programming, right? That like in order to be a programmer you have to be this socially awkward person, usually a dude, and you work by yourself until the middle of the night, hacking away at something, and you had to start coding when you were 11, and all of these things that are really unachievable for a lot of people, or just not realistic, or that are just very alienating, and I think particularly alienating to girls who, no matter what they do, never fit that particular mold. Right? Like they’re never going to look like the kooky guy in the lab coat. And so I think that it creates all of these weird boundaries and this sort of like mysticism around science and technology as if it’s something that normal people can’t do or don’t do. And I think that’s the kind of thing that I want to push back on all the time because most of science is just normal people doing work. And that work is interesting and that work is powerful, but you don’t have to be special to do that.

AC Absolutely, and it’s that sort of image that kids are forming in their mind when they’re young, that “scientists are not me.” They’re someone other. That they’re this, you know, other kind of human being with these other skills, and none of those skills happen to be social skills, that does science. And when those kids grow up to be adults that’s a really pernicious feeling to have. That scientists are other people and that also makes science feel like something that’s not approachable, that’s not being done with good interest at heart. It makes it into that sort of creepy, mad scientist. And that hurts us and we see that, of course, with climate change. We see that there’s this distrust of science, and distrust of scientists, and even just a distrust of people who are experts. And so that sort of stereotyping even when you’re young I think leads to pretty big problems for the advancement of science when those kids grow up.

SWB Yeah, yeah, absolutely and I think back too to like the conversation about, you know, having kids draw scientists when they’re little. It’s like, man, not only are they all drawing a guy, but I bet you none of them drew a black scientist. Right? Like it sort of perpetuates this cycle where it’s like we just see the same stuff over and over again and you think about something like environmental science and something I think really immediately about is the way that climate change definitely affects, you know, people in poverty than people who have means. And it’s likely to affect communities of color and the idea of having like lack of representation in science from those communities that are likely to be really affected. Seems like such a massive problem.

AC Absolutely, and I think it’s exciting to see the environmental justice gaining more legs and I think there’s a lot more work that needs to be done. You kind of can’t separate environmental damages from the justice movement. So it’s a super important topic and I hope that — you know, maybe science isn’t your thing. Maybe you are a genius graphic designer or, you know, you want to work on, you know, social justice issues. There’s still all sorts of opportunities in the scientific field for people like that to make the world a better place.

SWB Would you be able to talk a little bit about the environmental justice movement, for those listeners who aren’t familiar with that term?

AC Environmental justice is basically just the idea that we need to treat people in a fair way in whether that’s their race or their color or how much money they make or the type of place they live. Those people should all be involved in environmental laws or environmental policies and it’s really important to have all those different groups sitting at the table, thinking about how to improve our environment moving forward, and it’s an unfortunate fact that, of course, when there are thing that harm our environment, they harm the most vulnerable people in our society. So when someone’s building a power plant that’s going to have emissions that give kids asthma they’re often building it in a, you know, not in the backyards of people who are wealthy but in the backyards of people who are already facing a lot of environmental struggles, or a lot of existing health struggles. And so when we’re thinking about how to improve our environment going forward, you can’t think of that in a vacuum. You can’t think about it without considering social justice issues and getting those people who are affected by the inequalities in our society, they have to be at the table for those sorts of decisions.

[40:37]

SWB Yes! Like this totally dovetails with so many of the other conversations we’ve been having around different subjects but it all comes down to the same thing, right? Like you can’t have a really narrow slice of the population making decisions that affect everybody else —

AC Yup, absolutely.

SWB And that’s kind of what we’ve had for a long time.

AC I mean in my work I spend a lot of time thinking about the impacts of climate change on human health. And you can talk about the impacts on extreme summer temperatures or Lyme Disease or air quality issues or water quality issues, but time and time again it’s those vulnerable populations who are most affected by these impacts. So it’s the elderly population, it’s the children, it’s people with low socioeconomic status, or tribal groups, it’s people with preexisting health conditions or disabilities. And so it’s important that any action that we’re taking to improve our environment involves those people.

KL So I mean between your day job and Remedy Plan and all these things that you’re doing, you work on a lot and you give yourself to a lot of this work that is really passionate. What are you doing that helps refill your energy jar?

AC This week the Winter Olympics are starting, and I’m a big Olympics nerd. And I also find that the Olympics completely like reignite my faith in humanity like, “Wow, all these countries can still come together over sportsmanship!” You know it gives you a little bit of faith that —

KL Yeah.

AC The human spirit can solve these problems.

KL Like we just have to try. We just have to show up and try.

AC If we can all come together over bobsledding and curling, we can come together over climate change [music fades in].

JL One of the things I really loved about Allison’s interview is when she said what you need is curiosity. I think that’s so important, especially when we talk about getting more people interested in STEM and the work that I’ve done with Girl Develop It and this idea, lots of times, we don’t necessarily think of ourselves, “Oh well, you have to be a math nerd to do something.” It’s so important to think like, “No, what you need is curiosity to see if this something that appeals to you once you start doing it.” So I love these things that’s like let’s find out more about it to see if does appeal to me, not just assume it doesn’t apply to me.

SWB Yeah, you know I think about this a lot because having my mom be a scientist, I think I grew up with this understanding that like that’s what a scientist looked like, right? And it was my mom and she wasn’t always wearing a lab coat and she wasn’t even particularly nerdy looking. She’s pretty cool. And I thought of that as being pretty normal and it took me actually a long time to realize other people did not see that as normal, that like people were like, “Oh you’re from that weird smart family.” And granted not everybody’s going to be a scientist, by any means, I mean it’s not for everybody. But to really normalize that as something that, like, people can do, women can do, people from different backgrounds can do, like that whole conversation about going in and having people draw a scientist and I think like, “Yeah, nobody would’ve drawn my mom.” Like, I would have drawn my mom. Representation matters a lot and having people understand at an early age, like be able to see themselves in something. I think that’s huge. I’m so glad that Allison talked about that and talked about sort of also the social justice and racial justice parts of environmental science, because I think that we don’t talk about that nearly enough or talk about it in those really human terms.

KL If more people like her can do this work and be as articulate about what she does and how she does it and why it’s so important and why it’s so important for other young girls to get into it, I mean it’s like a no brainer.

[44:28]

SWB OK this totally brings me to what I want to talk about for the Fuck Yeah of the Week.

KL OK.

SWB Can we have a Fuck Yeah now? Is it time?

KL Yes.

JL I could use a little Fuck Yeah!

SWB So our Fuck Yeah this week is the new Obama portraits, which we have been ogling over. So one of the things that I love that about them, and we’re going to get into some of the other stuff we love about them, but one of the things I love about them is that they’re such a powerful reminder, even during this time when things are difficult, even during this time when it feels like we are going backwards on a lot of issues, that we are still seeing amazing movement on representation of diverse people and specifically black people in all kinds of culture, including art. I mean obviously black people have been making amazing art forever. That’s not new. But what I think we’re starting to see more of is black art showing up in more prominent places and getting more attention. I’m paying attention to things like huge book deals that black writers are getting or, you know, Get Out last year and then this year we’ve got Black Panther coming out. And I think it’s so important to note that that is huge and that is big and that matters. And that that kind of representation, like we talked about with Allison, right? Representation of who a scientist can be, representation of like who is depicted in art and what are they doing. Like, it’s so important and I want to say a big Fuck Yeah to that.

JL Yeah, there was a great quote from Michelle Obama and she said, “I’m thinking about all the young people, particularly girls and girls of color, who in years ahead will come to this place, and they will look up, and they will see an image of someone who looks like them hanging on the wall.” And so, you know, just like we talked about with Allison, the scientist, I just think the more that people see other people in these roles, the more that it becomes feasible to be them.

SWB One of the other things that I loved about Michelle’s portrait, in specific, is that Amy Sherald, the artist, painted her in a sleeveless dress. I dunno if you all remember but in 2009 Michelle was criticized, I guess is the kindest way I could put it, but I would say that she was shat upon by conservatives for having her first White House official portrait be in a sleeveless dress. She was wearing this very classic black sheath with pearls, she looked great, but she was treated like she had done something wildly inappropriate. That, you know, of course it’s like somehow too revealing, too slutty, I don’t know, it makes no sense because arms — arms are fine. We all have arms. I’ve seen lots of arms. It’s OK, everybody. But it was just one of these ways that we could see the Obamas being treated differently than other candidates or presidents would’ve been treated and being treated in a way that was designed to make them seem like they weren’t credible or they didn’t belong there or whatever. But here we have Michelle in this sleeveless gown, looking amazing, but also just kind of giving her own fuck you to everybody who called her out for that because now that gets to be in the National Portrait Gallery forever.

KL I love that. Also I was so struck by the portrait of Barack Obama. And I just I saw this tweet that Brittany Packnett had written and I thought the exactly same thing. I mean, she says, “Can we talk about how stunningly powerful it is to see a black man in a garden the way Kehinde Wiley painted Barack Obama? It dismantles so much and creates new visions of masculinity that black men rarely have the public permission to explore.” That is amazing. It’s so — I just feel like if that doesn’t resonate with you …

SWB Yeah, I mean you know one of the things I noticed right away was like, “Oh yeah, have I seen ever a painting of black man in a garden in that way?”

KL Right.

SWB It’s like, no, you know, I’ve seen a thousand pictures of white people in, like, you know, impressionist paintings, or romantic paintings, like strolling in gardens with the little umbrellas or whatever. But I have definitely never seen a black person depicted that way. When you start paying attention to who are you seeing and then also like what roles are you seeing them in, I think that it helps you be much more aware of just how many gaps there are in how people are represented, and I’m so excited to see this kind of representation, and, you know, it’s not to say like that we’re saying like, “Oh we need to go back in time.” Or we’re trying to live in the past. It’s not about that. It’s about like what does that mean for our future to be able to have this on the wall and have kids go to a museum and see it?

[48:54]

KL So I think we can say that is a for sure Fuck Yeah for amazing paintings, for black artists, and for just representation that moves us forward in even the tryingest of times.

SWB Fuck yeah!

KL Fuck yeah. That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. NYG is recorded in our home city of Philadelphia, and produced by Steph Colbourn. Our theme music is by The Diaphone. Thanks to Allison Crimmins for being our guest today. If you like what you’ve been hearing, please make sure to subscribe and rate us on Apple Podcasts. Your support helps us spread the word. We’ll be back next week with another great guest [music fades in and ramps up to end].

You Should Run with Elizabeth Fiedler13 Feb 201800:57:53

On Episode 5, we cure our political fatigue with an interview with Elizabeth Fiedler, a progressive Democrat running for a seat in the PA House. We also chat about wage equity laws, salary negotiations, and why you—yes, you—should run for office.

If you’re anything like us, you’re tired as hell of what’s happening in politics: corruption, sexism, and misogyny are on full display. Immigrants are under attack, reproductive rights are under attack, environmental protections are under attack. The list could go on. But despite it all, we’re not about to sit and sulk. Instead, we want to talk about the legislation and candidates we’re excited about—because we could all use some hope right now.

> So many of us are held back just by that feeling that like, “Hmm, maybe there’s someone else out there who is more qualified. Maybe there’s someone else who would be better at this.” And in some cases: sure, there is. In many cases, there is not. It’s us! We’re the ones.
> Elizabeth Fiedler, Candidate for PA House District 184

Here’s what’s on the docket in Episode 5:

Hey employers: pay up

First up, we talk about one of our favorite topics: getting paid—fairly. Here in Philly, we’re upset about more delays on our first wage equity ordinance, which would bar prospective employers from asking about your past salary (which is one of the major ways employers justify continuing to underpay workers from marginalized groups). The law was supposed to take effect in January, but the Chamber of Commerce filed suit—again. Their first lawsuit, last summer, was thrown out for lack of evidence that it would harm businesses.

But wage equity laws are coming. California’s went into effect in January, and a bunch more are cropping up all over. And when an economy the size of California makes a law, it tends to have a ripple effect. Now some big employers are announcing that they won’t ask for past pay info, either.

While we’re on the topic of compensation, we also chat about how to negotiate those challenging money conversations—and how to avoid getting backed into a corner (or in Katel’s case, a phone booth) to accept an offer that’s not up to snuff.

Elect. More. Women.

Next on the show, we talk with Elizabeth Fiedler, a candidate in May’s primary for a seat in the PA House, representing the 184th District. That’s the heart of South Philly, where Sara and Jenn both live. Lizz took a break from knocking doors (literally—she is always out there knocking doors) to talk with us about her run. We cover:

Showing up at campaign events with an infant strapped to your body.
How much we need single-payer healthcare in Pennsylvania—and everywhere.
Wearing blue blazers and real pants. Like, without stretch.
How to know if you should run for office (hint: if you’re thinking about it, you probably should do it).

We love Lizz. Here’s where to get all the deets on her campaign:

Seriously though: Let’s elect some women.

After chatting with Lizz, we look at the stats for elected officials in Pennsylvania. It’s not great. We’re ranked 49th in the nation for having women in office. Here are the facts:

  • Pennsylvania has never sent a woman to the US Senate.
  • It’s never had a woman governor.
  • We currently have ZERO women elected to the US House—out of 18 representatives!
  • Only 19% of the Pennsylvania Legislature is made up of women.

But good news: women all over are fed up, and a record number are running for office in 2018. Rebecca Traister had a great article about it in The Cut last month. Plus, we’re super excited about folks like Danica Roem, who won a seat in the Virginia Assembly last November, becoming the first openly transgender person to be elected to a state legislature.

Finally, we talk about organizations dedicated to getting more women on the ballot, like Emily’s List and She Should Run.

Know a woman who’d be great in office? You probably do. Tell her you think she should run.

Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

Transcript

[Ad spot] Sara Wachter-Boettcher This episode of No, You Go is brought to you by our friends at Shopify. No, literally. Because so many of the coolest designers, writers, and developers that I know have all recently joined their team. Shopify’s mission is to make commerce better for everyone, and they’re hiring more awesome people—people like you!—to help. Join a diverse, intelligent, and motivated team, and work on the leading global commerce platform for entrepreneurs. Visit shopify.com/careers to see what they’re all about [music fades in].

Jenn Lukas Hey! Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

Katel LeDû I’m Katel LeDû.

SWB And I’m Sara Wachter-Boettcher.

KL On today’s show we’re talking about politics, and why it’s so important to have representatives that, well, represent us. We’ll also be joined by Elizabeth Fiedler who went from public radio reporter to candidate for the Pennsylvania legislature. Lizz took a break from knocking on doors and calling donors to tell us all about her life as a first-time political candidate, a mom, and a badass woman. But before we meet Lizz, let’s talk about just one of the many ways that professional is political: money.

SWB Katel, Jenn, have you all heard the latest on Philly’s wage equity legislation? It was supposed to go into effect in January, but it’s been pushed back again because of lawsuits from the Chamber of Commerce. And I’m getting super frustrated by this, because I’ve been so excited to see it happen. The legislation is actually designed to prevent employers or prospective employers from asking you about your salary history when you’re in the interview process. And it’s meant to help close the pay gap by prevent people from kind of keeping salaries articifilally low. Right, because so often women and people of of color, and particularly women of color, go into these interview processes and are asked or demanded to share what their prior salary history was, and they end up unable to catch up to their peers, even when they change jobs. So this legislation is supposed to stop that. And it was signed like, a year ago, but it hasn’t been enacted yet because of these ongoing lawsuits. So at this point, I’m starting to get super frustrated.

JL I think there was something similar in California.

SWB Yeah so I was actually reading that there was some disappointment that Philly didn’t get to be the first in the nation to enact the law because the lawsuit slowed everything down. Because it was supposed to be first but California very quickly thereafter enacted very similar legislation that also ended up going into effect in January and what’s amazing about the California legislation is that, as you might be aware, California has kind of a massive economy and so so many big companies are headquartered there and that means that they hold a lot of sway over how business is done in general in this country. And so what we’re now seeing is all of these big companies, and especially tech companies, which I think is important to a lot of our listeners, are starting to change their policies whether or not somebody is in California. So I was just reading that Amazon has announced, for example, that it’s not going to ask people about salary history during the application process, no matter where it is that you might be working for Amazon because, you know, if you are starting to compete against companies that can’t ask those kinds of questions, it starts to make sense to kind of go with the flow. And so I hope a lot more companies go with this particular flow.

JL Yeah, I love this. I mean it’s so often that we can caught in this trap, right? Where you start a job, whether it’s out of school or later on in your career, and you take the starting salary or what they’re offering you and then how do you build up from that? Right? So if people are constantly asking you what you do. I mean so it’s not even one: how do you get a raise at your own job? But then even if you’re leaving, how do you make a significant leap in pay if someone’s asking you what you’re currently making, even though you currently could be way underpaid for your skills and talent.

KL It’s so problematic to think about because, you know, in my career — I feel like I’m, you know, pretty well established and I think back to points in time where I’ve tried to negotiate for a raise or make some kind of move with my pay and I feel like I’ve had that latitude. And I think about not feeling empowered to do that and being really trapped by just the last thing that was on your resume and, you know, just in your salary history — that just feels like such a — it’s like so blocking.

JL Yeah. I mean you start a job and you’re working there and you work really hard and then, you know, you expect a raise to some extent but then what do you do once you’ve gone way beyond the capacity of your job? Right? And we have this problem where often we’re like, “Ok, well we’ll give you a percentage raise.” But three to six percent on top of your current salary, if it’s a low salary and not as justified for what you should be making, isn’t going to get you to where you need to be. And then sometimes I’ve seen companies — well it’s like, “Ok we’ll bump that up to ten percent.” But percentage-based raises are always really tough. And so then what do you do? I mean you start looking for another job, and then you’re looking for another job, and you’re still stuck.

[5:10]

SWB Yeah. I mean I remember earlier in my career getting trapped in these kinds of conversations where I would be going from — kind of, you know, individual contributor roles where I was responsible a pretty narrow slice of things to taking on more leadership, more strategic involvement in the organization, you know like being invited to more high-level meetings with clients, and also taking on management responsibilities. But because it was a smaller company and there wasn’t necessarily a clear path or progression, none of that was necessarily treated as if it was a promotion. And so what would happen is I would go into these reviews and I knew that I had been underpaid, I knew that I was being underpaid dramatically, but you go into the review and they’re like, “Well the number you’re asking for is a 25 percent raise and the standard we’re giving is, you know, five percent or something and we just can’t justify something like that.” And it’s like, “But where’s — how do I ever make up this gap?” And, you know, the thing about percentages, right, is that they’re based on the original number. So if you start a job and, I don’t know, maybe you make let’s say 50 thousand dollars a year and somebody starts the same job and they make 60 thousand dollars a year, their percentages are always going to add up to more money! And so even if somebody gives you a bigger percentage, it’s like you will typically end up further and further behind. And, you know, we’ve seen this happen so many times and it’s often to the people who are least likely to ask for pay adjustments and most likely to be judged harshly when they do which is [ahem] women.

KL Yeah, I remember very vividly one of the first times I made a move to a higher position, I became a manager. I think I skipped a couple levels at that point in time. And I remember the moment where my boss was basically asking me to agree to the pay rate like in a moment between meetings. He literally was basically like, “Shake my hand. Here’s the amount.” Like, “You don’t even get a chance to say anything.”

SWB Were you, like, in a fucking hallway?

KL Yeah, no I’m not even kidding we had ducked into a room that was a phonebooth. And I was just like — I really regret that moment because, looking back on it, I wish I had said, you know, “No, wait. I deserve to take some time and think about this and come back to you with some questions.” But at that point in my career I felt like, “I need to take this. I need to make this move. And, great, it’s a little bit more money. Whatever.”

SWB I wish our listeners could see my face because [laughter] what my face says is: “What’s his name? What’s his social security number? Let me look him up and have a conversation with him,” because I’m angry.

JL It’s a great point, though, that it’s so hard in those moments to be like, “Hold on, wait, I need a second.”

KL Exactly.

JL But we should be able to say that. There is nothing wrong — I mean what’s the worst that could happen if someone’s going to say, “You know, I’m going to have to get back to you on that.” They’re not going to give you a raise anymore?

SWB Well, I think that though — I would say that sometimes people’s fears are justified, not necessarily that the whole thing is going to be rescinded but that when you start asking questions, when you start advocating for yourself, like, sometimes people do react to that and not positively. And I think that that’s a sad reality that we’re trying to negotiate all the time.

KL Yeah and I think as women there’s been situations where things have disappeared or been removed from the table and I feel that’s just a really real thing for us.

JL I think for moments like that it’s important that we all sort of practice what happens if we’re in a situation like that. And I think for those fears where we are worried about that, which it definitely a justifiable fear, one of the things that I’ve done when I’ve felt uncomfortable is made sure to lead with: “Thank you so much for this offer! I’m so excited to be coming up with a new plan for us or a new partnership for us to work with. Let me just take this back and get back to you.” And sort of, you know, turn the ball where you’re thanking them, not saying that you have to but, again, if you’re playing that sort of defensive, “I need some time,” I think that’s sort of a way to be like: here’s how I can do this without fearing that I’m then causing animosity.

SWB And I totally love what you’re saying, Jenn, about kind of practicing this stuff. In a similar vein, I have sat with friends of mine and talked through how much they were going to ask for in a negotiation and then I’ve been like, “Ok, have you ever said that number out loud?” And they’re like, “Oh! No!” [Laughter] I’m like, “No, ok, here’s what we’re going to do: we’re going to sit down and you’re going to say this number out loud to me over and over again until it stops sounding weird.” And I had a friend of mine who did that a couple years ago and she came back and not only did she, of course, get the job and get the money. She told me that it was really helpful to have said it until it didn’t sound odd and have said it until she was like, “Oh I can own this. I can own this dollar amount.” And … I think that’s hard to do but I think, like, it’s very helpful, I think, to do with a friend. It’s so great when you find somebody you can talk to about this stuff. I love — I love being able to talk to friends about this and being like, “Look, I don’t want to get weird about money. It can be touchy for people. But, you know, whatever the money is that you want to talk about, if you want to talk about it with me, I am so there for that and we can strategize and negotiate and practice until you’re ready to go into that meeting and be like, ‘Look, here’s how it’s going to be’.”

[10:55]

JL It’s really important to, I think, find either friends that you can talk to about that but I’ve even — Sarah, I’ve talked to you about this stuff before, so I definitely am taking you up on that. But, I mean, I’ve even done it, like, to my cat [laughter].

SWB Totally! Yeah.

JL And sat there and just been there like, “Hey! What do you think about this, Azrael? Azrael, I would like to make 700 thousand dollars.” [Laughter.]

KL My dog really understands [chuckles].

JL The other thing that’s really great is looking online at salaries near you. And I think that some of the resources that people have. I mean there’s been people that have started anonymous Google Docs Sheets and there are surveys about what people are making in the field. And I think that’s so helpful for getting an idea of the number that you can really feel comfortable with. I mean not all of us have people around us that are working in the same fields we are. So I think it’s really important to rely on the internet and other resources, if you don’t have someone near you that you can talk to about this. So I think it’s great that some of those are out there. And we should definitely link to some of those in the show notes.

KL Yeah, that’s such a great point. Like, companies have to do market research to figure out what they’re going to pay people, so you should definitely do that as well.

SWB It’s important to keep in mind that all of that secrecy around pay which companies will often really try to get you to have — it’s like, “Oh, don’t talk to people about salary, don’t talk to people about money,” that’s coming from a company because it’s in their best interests when people don’t talk about money. That doesn’t ever mean it’s in your best interest when people don’t talk about money. The reality is if you are working at a company that you do not have any ownership in and you are doing a job, you know, you have to be the person who’s going to advocate for yourself … I mean all of this strategizing, all of this practicing, all of this go get your friends to talk about salary with you — I think all of that is great and I’m glad that we’re all doing it but I’m so glad that we’re starting to see legislation that will actually support these kinds of things because, honestly, as much as it’s a good thing to be able to do given the circumstances, we all have better ways to spend our time than trying to talk to our cats about how much money we should be making. So I’m so glad to start to see some legislation and I hope that we can push for more legislation that helps with pay equity. You know, it’s been a long time coming [music fades in].

[Music fades out][ad spot] SWB We’re so happy to have wordpress.com as our sponsor on No, You Go again. Whether you’d like to build a personal blog, a business site, or both, creating your website on wordpress.com helps others find you, remember you, and connect with you. You know, we use WordPress here at No, You Go. It was the first place I went to build the site. And what’s great is that you don’t need experience setting up a website. WordPress can guide you through the whole thing from start to finish. They have great customer support. I know they have great customer support because I have asked them questions and they have answered my questions without me getting frustrated or upset. They’ve got that customer support seven days a week and they also have plans that start at only four dollars a month. With every single plan you can get a custom domain name for the entire life of the plan and they’re just great people. So if you go to wordpress.com/noyougo you can get 15 percent off your website. That’s wordpress.com/noyougo [music fades in].

Interview: Elizabeth Fiedler

SWB Elizabeth Fiedler is a candidate in May’s Primary for a seat in the PA House, representing the 184th District, which is the part of South Philly where both Jenn and I live. I first heard about Lizz back in the summer of 2017 when our friend, Sekoia, told me about a super progressive woman that she had met through a local moms group. And she said she was considering running against a long-term incumbent who I wasn’t particularly excited about. So I was pretty intrigued and a bunch of us headed over to Lizz’s one night to hear more about her potential run. Since then Lizz has gone from pretty unknown to somebody who has posters with her name on them all up and down my street. Lizz, I’m so excited to talk with you right now, in the middle of your campaign. Welcome to No, You Go.

Elizabeth Fiedler Thank you so much for having me.

SWB So, first off, can you tell us a little bit about your platform.

[15:00]

EF Sure! I am always happy to talk about my platform. So, I am the mom of two little kids and that’s important for me to mention in the beginning because healthcare has actually really been a struggle for my family, accessing healthcare through the marketplace, CHIP, Medicaid — so it’s taken many more of my life hours than I expected. And I know a lot of other people are also struggling to access healthcare. That’s something I’ve heard from a lot of people across our district. And so that is one thing that is — one of the primary points of my platform is working toward a healthcare system in our fair state of Pennsylvania. A healthcare system that will work for all of us. So it’ll prioritize our lives over profits for corporations and over making the super rich richer. It would be similar to a single payer system: Medicare for all, these things that are discussed as ways that we can, as people, make sure that we have a healthcare system that prioritizes our health.

SWB Yes! I mean I also have spent my fair share of time navigating the healthcare exchange, navigating getting insurance as a self-employed person, and it is so time consuming and so hard to figure out and so frustrating and that’s, for me, for somebody who has, so far, been a relatively low user of the system and also — I’m somebody who the system has kind of worked for … and it’s still a pain. And I know that I’m very lucky that it’s only been a pain and I’ve still been able to navigate it.

EF Definitely. I actually recently just started … sort of sharing my own story about trying to get my two little kids covered on health insurance and I got this phone call and, this is after weeks and weeks of me submitting all of this documentation and calling them and saying, “Do you need anything else? I’ve got these two little kids. I need them on health insurance. I need them on health insurance.” And I got this phone call a few weeks ago and the woman said, “I’m really sorry to tell but neither of your kids have any health insurance right now. There’s a problem in the system, we had delays, they have nothing.” And so — and my kids are three and seven months —

SWB Oh my god. Yeah.

EF — and she said — and this is after I had submitted more paperwork than you can imagine [laughing]. Or maybe you can imagine. And she said, “If anything happens to either of them during this time, you can’t take them to the doctor. They can’t go to their regular pediatrician. You have to take them to the emergency room and you have to plead with the nurse on staff: ‘I have a child here who’s uninsured and who’s injured, can you please them?’” And I mean, my god, no parent should have to say that, no person should have to say that. It’s just appalling to me that we live in a country where that is part of our healthcare system where people are uninsured or underinsured and I just — I can’t — I feel very motivated to work toward a better healthcare system and so that’s always been — you know when I’m out there knocking on doors and talking to people that personal connection, and similar ones I’ve heard from so many people, that’s always on my mind.

SWB It’s so shocking for what it is and then also just that this healthcare worker would explain that to you almost like it’s the most normal thing in the world. They’re so used to navigating this completely broken system that they’ll just walk you through all of these wild steps that you’re supposed to go through as if that’s — that’s just how it is!

EF Yeah, absolutely.

JL I can’t imagine as someone with an eleven-month-old and I feel like, for me, I’m calling all the time. So as a new parent, I’m constantly like, “Um, can you just check to make sure my baby’s ok?” And so to have to go from the opposite is yes, it makes my heart sink hearing that for you and for everyone that has to go through that.

EF Healthcare also was one of the things that could’ve held me back from making that decision to run. So the job that I had before running provided healthcare. It wasn’t perfect but I had health insurance, it was pretty good and both my children were on it. And so my decision to run affected my family in some very significant ways, including the fact that we all lost our health insurance and had to go through the marketplace to get healthcare. My partner works for a small business and they don’t provide healthcare to dependents. So that was actually a very significant thing for me that I thought a lot about. My kids are on this healthcare, I’m on this healthcare through my work, do I really want to make this decision to run for office and, in some ways, give that up? Right? And I think that’s real for a lot of people: being tied to a job because of the way that our healthcare system in our society is structured and how much health insurance is tied to employment.

SWB Yeah, absolutely, it gives employers a lot of leverage over people.

EF It does and I think it keeps some people in jobs that they don’t necessarily want to be in, right? For what they think that they could earn more money somewhere else or would be more interested in a different career or could start a small business but they’re terrified of the leap it would take them to jump into an unknown healthcare situation.

[19:55]

SWB So you were weighing the decision to run, you were interested in doing it, you were dealing with healthcare, and you were thinking about that pretty heavily. What made you decide to go for it?

EF Gosh, I thought a lot about it. I had a career as a journalist that I really loved and I had been working as a reporter for more than ten years and it was tremendous. I really had the chance to talk to a lot of people across our city in South Philly and it was a great job. And I realized that I needed to do more. I looked at the world that we live in and the world that I’m handing to my kids and we’re handing to future generations with healthcare and schools and climate change and I thought about the fact that, honestly, I’m pretty terrified about the direction a lot of those things are going in. It’s not the world that I want my kids and other generations to inherit and I just really decided I needed to do more. I couldn’t continue to do what I was doing. I was no longer as happy with it as I had been because I felt so compelled to act. And I would like to say that I was the one who came to that realization after careful reflection but I needed a little help getting there. It was actually my partner, we were driving — I don’t know — we almost never drive, I don’t even know where we were driving but I remember we were in the car side by side and I was talking about how — national politics and state politics and I’m so unhappy with what’s happening and I feel like I need to be more involved. And he said, “You know you want to run for office, right?” [Laughing] I think — I don’t know how long it was before I said anything but I hadn’t really thought of that. And I think that’s the case for a lot of people who have not been involved in politics. That’s certainly the case for a lot of women. It’s not a sphere that’s particularly welcoming to us, especially where we are geographically right now, it’s a place that’s dominated by men and by a male culture and I had just never imagined myself being that person, having my face on the literature. [Laughing] you know really — maybe I would work for someone. I had never thought specifically about stepping up and doing that. It’s a big jump, right? It can seem intimidating. It took my partner saying, “You know you want to do this, right?” For me to think about it and I was like, “Oh! You’re right! I do! I absolutely do. It’s exactly what I want to do. I want to have a firsthand impact in affecting and crafting policy. I want to be the one out there talking to people about what’s working for them, so that we can make government work better.” It was like he flipped a switch in my head and suddenly I was — you know, just hearing that from him I was able to see in myself that that’s exactly what I wanted to do.

SWB That’s great. I love to hear that kind of level of ownership that you’re saying. Like, “I want this and I want to put myself out there and make that happen.” And I think you’re right, like women are frequently not taught to do that — to sort of say, you know, “I’m going to put myself in the center of this and I’m going to make this happen.” And that combined with a whole lot of other factors have made it really difficult to get women into office in Pennsylvania particularly. Something I’m super curious about that you started to mention here was what the local political climate is like. Not all of our listeners are in Pennsylvania, they may not realize that Philadelphia is known as kind of a Democratic machine. The city is almost entirely voting Democrat — pretty high numbers like 80 percent or so but it’s not necessarily progressive and it’s not necessarily the kind of scene that might seem welcoming to you. So can you tell me a little what that’s like: being a newcomer, trying to oust an incumbent in this particular area?

EF Sure! So big picture, for people who don’t know, Pennsylvania is 49th in the nation in women in elected office. So that’s every level of elected office, Pennsylvania is second worst only to Mississippi in that stat. So we obviously have a very long way to go. It was quite intimidating in the beginning. The thing that has motivated me from the very, very beginning when I first started telling people I was doing this through us opening our campaign office last weekend was the response that I’ve gotten from people. I knew in the very beginning that I had very strong values, very strong desires of what sort of legislation I wanted to work toward, a strong reason for doing this, but I really did not know exactly how people would respond. And it has been so absolutely amazing. So people I know, people I see at the park, and then all these people who I knock on their door and I introduce myself and I say, “Hi, I’m here to meet you. I want to hear what’s important to you. What’s working in your life, what’s not working in your life, what would you like to see elected officials thinking about and government doing?” Honestly, the response that I’ve received from people has been really, really positive. It’s been: “Thank you for stepping up,” “Yes, oh my goodness! We need more women in elected office. We need more people who really have our interests in mind.” So those are the sorts of conversations that I work hard to remember when I am part of difficult situations and difficult discussions where I don’t necessarily feel particularly welcome. There were some people in the beginning who when I told them what I was doing, they were like, “Woah!!!” [Laughing] I mean I think they were pretty surprised because it is …yeah, you know, I’m a mom and a former journalist and someone who’s active with my local public school. I don’t have a lengthy insider political pedigree, I haven’t been thinking about this for decades, you know? I’m someone who’s stepping up because I really feel called to do it because I want a better health insurance system for all of us. Because I want all of us to have clean water and clean air. And so going back to those principles and those reasons that I’m running and thinking about specific people I’ve talked to and their struggles is how I get through some of those tougher times, honestly, when I don’t feel that welcome.

[25:45]

SWB Yeah, well I think I mean I’m so glad that you’re doing this because bit by bit when we have more women and more people from different backgrounds and people from new generations involved in what is a pretty uh homogenous political scene here. It gets easier for everybody else that follows and I’m so glad to see that happening. I’m really curious: you’ve mentioned being a mom a few times, obviously it’s very central to your life and it’s also central to your campaign, but what the hell is it like to have a seven-month-old and a three-year-old as you’re in the middle of this campaign?

EF [Sighs] oh boy! Pretty good. Sleep is actually something I prioritize more than other things, more than folding laundry, more than — I don’t know, whatever the other — cleaning our house. I prioritize sleep because I know very personally, I’ve known this as long as I can remember, that without sleep I am much less, much less happy and much less useful in the world. It’s pretty tough for me sometimes at night to say, “Alright, it’s 10pm I’m going to bed,” when I look around and see all of the things that there are left to be done but I work hard to do that because I know it’s important for me and for me to be a good — not just a good mom but a good candidate, a good person, a good human being to interact with. So I try to think about myself and prioritize that. That said: it’s tough sometimes. I mean, I love my kids and sometimes, especially most of the weekend: Saturdays and Sundays, I’m usually gone. I’m usually out knocking doors, sometimes I have one meeting. But I’m usually gone, you know, 9am to 7pm is pretty consistent. 9am to 6pm, sometimes, if I get done early. So I have started to try to come back in the middle of the day just for a little bit. You know get some pre nap-time cuddles, some kisses, read a book to them, I sing my son “Jingle Bells,” it’s still his favorite song. [Laughing] so I try to get home in time for “Jingle Bells,” like things like that that are moments that are — it’s not as much time as I might, you know, in different world want to spend with them, but making sure that I have some time like that with them each day. So that I can think about it when I’m out there knocking doors and it’s freezing cold and my legs, honestly, are a little bit tired. Having those moments because I think without that balance I wouldn’t — it would be much harder for me to do it. I would also say that it’s amazing. It’s really amazing the response I’ve gotten from people. I’ve had people reach out to me who said, “Oh I’ve always — you know I’ve been thinking about running for office but I thought I couldn’t do it because, like you said, I have an eleven-month-old or because I’ve never been involved in politics or I’m pregnant,” or whatever their thing is, right? Sometimes related to kids, sometimes not. But often they’ll say, “Well, I saw you spoke to the Indivisible chapter and you had a five-month-old baby in the baby carrier on you and you were just doing it and you could see his little chubby legs hanging out there and I can do it too.” Like that was a message to me that like, “Oh I could absolutely do that if I want to. I could run for school board, I could run for commissioner.” So that’s really been fantastic and I’ve had people reach out to me who, you know, they like Facebook message me who I have never met [laughing], who I don’t know from across the state. So that’s honestly been inspiring for me to hear from them …and …I just try to remember why I’m doing this. And that’s what, you know, the moments when it’s hard and it’s time for me to go and I give them a kiss and my three-year-old says, “No, no, stay! Do a puzzle.” Um I remember that I got into this for a very specific reason because I really believe we should have elected officials on every level of government fighting for us as people for healthcare and education and water and air and that’s why I’m doing it. And then I give them an extra hug and kiss and tell them I love them and I’ll see them for dinner and then I leave.

EF So, you know, there are some tough times. I’m very, very fortunate to have a wonderful, wonderful partner —

SWB Yeah, so speaking of partner, how did you work out with him what that balance or that juggle, I guess, would look like? Like, how did you figure out how you would keep things running on a day to day level?

EF Oh boy! Four months in, we’re still trying to figure that out! [Laughs.]

SWB I mean, I guess, aren’t we all? But yours seems [laughing] particularly acute.

[30:00]

EF [Laughs] yeah. Always coming from a place of respect and both of us always remembering that if the other person did something wrong or did something differently from how we would’ve done it that it was not malicious. It was not intentional, most likely, it was just an effort to get that thing done. Right? So whether it’s like my son sometimes wearing uh his pajama pants to school or wearing his rain boots when it’s not raining. Or my youngest child wearing a sweater that doesn’t exactly fit — like something like that, right? Or like we’re eating spaghetti for the fourth day in a row, woohoo! You know things that I’m like, oh my goodness, us always remembering why we’re doing this. Why we’re doing this as a family and that we love each other and we respect each other and the other person is doing the best they can. It might not be perfect and it’s probably not going to be. And I also heard from a number of other women who are already in elected office in Pennsylvania and um … it was really great. It was good to hear from them, you know? Hear from them say like, “Yeah, it’s going to be tough. There are going to be times when you think like, ‘This might be too hard. I don’t know about this,’ but you just gotta keep pushing through. Just push through. Do your best. There are going to be moments when it’s messy and not perfect and that’s fine. Accept it. Don’t try to be perfect or have complete control of the situation. Sometimes um it’s ok if your kid eats pizza for lunch and dinner. That’s fine.” [Laughing] things like that that you know when you’re a parent you want to do your very best all the time and we all do, in life, right? You want to wear matching socks, things like that that like oh my goodness, in the scope of the world, it doesn’t matter, um that said: my socks are very much matching right now. I would like to say, for the record [laughs][laughter].

SWB Well, I mean, as a candidate you kind of having to go out with at least matching socks. I’m curious, did you have to buy a lot of blazers to run?

EF So a lot of my clothes — this is — I don’t know if it’s of interest, it’s a personal thing but I would imagine some people have had a similar situation after having a child um a lot of clothes didn’t fit anymore. So I had a fair amount of stuff from working as a reporter for 11 years. I had the blazers and the dress pants but a lot of that didn’t fit or was not particularly comfortable. So I bought a few things on sale with the help of my mother-in-law who is very fashion savvy. I think I look pretty good. I try to wear colors. I tend to like grey and navy and black. But I’m working on it. I’m trying to wear color, trying to stand out. So I did it. I bought two blazers —

SWB No, you’ve gotta be out there in the red and blue, right?

EF [Laughs] I keep my two blazers in high rotation.

SWB That would be tough for me to get used to, having to kind of always go out there and be like, “Ok, I’m going to put it together today and I’m going to project a certain kind of image and that image can’t be gym clothes.”

EF Right. No stretchy pants, no athletic pants [laughter], no athleisure pants, none of that. No, no.

SWB Oh man I feel like I should you know like pour a little out for the athleisure pants here, that’s so sad. We all like stretchy pants.

JL I just try to leave the house without any cat hair on me and that is what I consider a win for the day.

SWB Oh by that measure, I’m also losing. Damn. Ok. So something else that I’m really curious about is what candidate life has been like for you so far. Like is there anything that surprised you about being a candidate?

EF Mmm. One thing that has surprised me that I’m really dedicated to working to improve after I win this race is just how hard it was in the beginning — it was difficult logistically. I guess I would say. Like some of these databases you need access to so you can see voters and like starting a pac and figuring out finances and things like that that are very specific things, there are solid answers to these questions but for people who don’t know — and I did not have a particular idea — they can seem daunting and overwhelming. Right? You think like, “Wait, do I start a PAC? Would a PAC be in my name? Would a pac be in someone else’s name? What money does a PAC spend? Does all money go through a PAC?” I mean things like that that like it sounds like it’s in the weeds kind of but it’s actually really integral to running a campaign and running it correctly but I think — I know from talking to a lot of people. Just stuff like that can feel so overwhelming in the beginning that you start to think, “Oh well maybe this isn’t for me. I don’t know how to do this stuff. I have no idea. I don’t even know where to start. I don’t even know — would I Google it? I don’t even know who to call.” Luckily, I personally knew a few people who had run campaigns before and I could ask for help and ended up hiring some really good people who know exactly what they’re doing and could help me with some of the nitty gritty stuff but I think we absolutely need to have systems, programs, organizations that help people with those details of running. Right? So help them come up with their platform, help them come up with their personal narrative and story, but also help them with some of this particular stuff that can feel so overwhelming in the beginning and, I think, can result, honestly, in a lot of people giving up and deciding it’s not for them. People who should absolutely run and would be great elected officials.

SWB Yeah, yeah that overwhelm I think can be so easy [laughing] to sink into and never get back out of.

EF Definitely.

SWB So, kind of a similar line, was there anything you feel like you got good at in a hurry? Like any hidden talents that came out as you started running?

[35:20]

EF Talking more about my personal experience and my personal stake in this and why I’m doing it from a very personal level. I’m doing this, obviously, for larger reasons of social institutions and economics and social justice and racial justice. But I think it’s so important that elected officials explain to us what’s at stake for them, right? What’s driving them. Why are they so invested in this thing? And that’s something that can be even more difficult for women who are running for office, right? To appear vulnerable, to show that they’re vulnerable about some things because it can be scary, right? [Laughing] And it can be kind of brutal in politics and the instinct for many people is to close up and just start talking about, like, bill numbers and throwing around jargon. And I think it’s so important for elected officials to show that they are, whatever they’re motivating factor is, personally, whatever the thing is that they’ve been through that fuels them and wants them to go out from 9am to 7pm or whenever they’re doing it. I think it’s important … for people to know that.

SWB Yeah! And, you know, one of the things I really like about this message of having to get a little bit vulnerable is that I think it’s also — it points towards sort of a different way politics could be and a different way elected officials could act, right? Like if everybody who was in office was willing to operate at that kind of human level and get real about what they’re doing, I think that we would see government very differently. There’s so much of this … ego and pomp that sort of gets involved that prevents people from being real and certainly there’s so much of that that’s like very gendered. And I think that, you know, if we had more women in office who were willing to get up and talk in that way, you know, I think that the — just like the overall tenor in how things would get done would change dramatically.

EF Definitely. And I think that’s one that we can work, like in our situation in Pennsylvania — that’s one way in which we can work across a partisan divide and urban-rural divide — is to really show that humanity and focus on that humanness and our human needs, as opposed to some of these old divisions that exist and are real but that are often transcended by our needs as people.

SWB So … speaking a little bit more about changing the ratio of women in politics in Pennsylvania, I’m curious what it’s like to run as a woman—a, you know, relatively young woman. I think you’re about the same age as we all are which is, you know, thirty-something-ish.

EF I mean I would say one of the things is that I am — my kids sometimes come to things with me, especially my youngest when he was a little bit younger. So when I announced, Louis was three months old and so was still very much in the developmental stage of needing to eat more often, needing more physical contact, and so he was often in the baby carrier when I would show up at events, when I would show up at big meetings with people, and there were quite a few [laughing] instances when people were astonished that I was the candidate. That I had shown up with a child in tow and so normalizing that — I think it’s important. Period. And I think also as a matter of economic justice, I mean a lot of us can’t afford to have a babysitter to watch the kids all the time. A lot of us don’t want to necessarily do that all the time. So really like normalizing that, I guess, would be something that’s important and some people have been quite surprised and so for me it has been a lot about pushing past that. You know, noting it: yes, true, baby is here. Now let’s talk about the reason that we’re here: I would like to seek your endorsement. You know showing them that it is possible to be doing both things at the same time. That I’m still a person to be taken very seriously. That I still have a lot of experience and am very dedicated.

SWB I love that because I think, yeah, it’s normal. People have babies. Like a lot of people have babies all the time and they’re still people with ideas and plans. And so I’m really glad you’re out there, you know, bringing your kids along and bringing them up regularly and making that so central to the campaign without also letting that be a distraction. It doesn’t turn into just talking about, “Oh my god it’s the candidate with the baby.” Right? It’s like, “We’re here to talk about issues. Also, my kids are very much part of my life.”

EF Yeah, absolutely and that’s something that we’ve stressed with our campaign from the beginning in that — so when we have people going out to knock doors, we just had our office opening party, we have fundraisers, we always work as hard as we can to provide childcare. And that’s actually resulted in a lot of people, a lot of young — youngish parents — I call myself youngish — parents getting more involved in politics, getting more involved in our campaign than they have ever before. Because they didn’t get the message. You know? They didn’t feel like they were welcome, there was no childcare, what are they going to do about it? Approaching it from this perspective of, “Of course childcare is provided, and we would love you to come and knock doors with us from one to four,” has been hugely rewarding and is the way I want to conduct my campaign too.

[40:35]

SWB So speaking of your campaign, I’m curious too: who’s on your campaign team and how did you approach building out that team?

EF In addition to myself there are three paid people on staff. We have a lot of super volunteers who are absolutely amazing. Our paid staff is all women: finance director, field director, and campaign manager … and they’re fantastic. I could not ask for a better group of people to be surrounding me. My campaign manager has been with me since the very beginning. She started as my field director and she’s worked in the last two election cycles, specifically down here. So she’s very experienced and she also lives down here in the district. And we spend a lot of time together. That was one thing someone told me in the beginning was like, “Make sure you like your campaign because you’re going to spend more time with them than you will with any other human being.” And that’s Amanda. And Katie is my field director. She worked as a super volunteer in the last election. Her candidate who won — and she’s the face of the campaign in many instances in the office. When a volunteer shows up in the office and says, “I’m here to volunteer,” they often see Katie. And my finance director is Gretchen and she organizes fundraisers and also helps me with what is called Call Time. Call Time is when it’s me, a phone, and a list of people who I’m going to call, and ask them to support my campaign financially. And uh I guess maybe that has been one thing that has been surprising for me is how strange, especially in the beginning, how strange it was to call people up and ask them for money. I mean, just saying that sentence, like I never in my life had done that before. Um calling people and asking them for money. So getting more used to that, getting more comfortable and thinking about why I was doing it, why I’m running.

SWB Do you feel comfortable now when you call and ask for money? Has it shifted for you to now you’re like, “Ok, I can do this. No problem.”

EF It’s gotten easier. It’s not always easy, it depends. The idea is that you create this long list of everyone you’ve ever encountered in your life and that includes people you haven’t talked to in ten, or 15, 20 years, you call those people and you tell them, with great excitement in your voice, “I am running for office!” And you tell them why and you hear from them and then you ask them for money … which is pretty strange if like you have not actually talked to them for 15 years and they’re just telling you about their life and their kids and you had no idea they had children and you didn’t know they lived in New Jersey. Things like that where it really feels a little — it doesn’t feel comfortable. I’ve gotten better at that and I’ve received, honestly, really, really amazing responses from people when I’ve asked them for financial support and that’s what made it easier. That and just doing it over and over. Someone who ran for office before told me [laughs], he said, “Call all of your exes and all the people you’re dreading calling.” And I was like, “Oh! I don’t want to do that.” And he was like, “Call all of those people because once you call those people and tell them about your campaign and ask them for money, you can call anyone! You won’t feel afraid at all.”

SWB We are just about out of time so I want to ask just a couple final questions and the first one is do you have any advice that you would give to people who are from groups that are underrepresented in politics who are interested in running?

EF If you’re thinking about it, you should run.

SWB Just that? Period. You’re like, “Look, if you’re thinking about it that means you actually want to already.”

EF Yes, absolutely, and people should think about what office, what level of government makes sense to them, for them, in their lives and given the kind of work that they want to do. But I really think so many of us are held back just by that feeling that like, “Hmm, maybe there’s someone else out there who is more qualified. Maybe there’s someone else who would be better at this.” And in some cases: sure, there is. In many cases, there is not. It’s us! We’re the ones. We’re thinking about it already. If you’re ready to do the hard work and you’re considering running for office and you hear, when you say it to other people, people are like, “Oh my gosh! You would be a really good candidate, of course!” Then you should run. You shouldn’t let any sort of hesitation like that hold you back because we need so many more people to run, so that we can have gender parity and so that we can have our ideals and our values represented too.

SWB So last question: the Democratic primary is in May and a few minutes ago you said something about, “When I win,” so I love that and I’m curious how are you feeling at this point? Are you starting to get excited?

[45:06]

EF I feel good. It’s surprising to me that we are already so close to the election. Time has gone by both quickly and slowly but generally quite quickly, and I feel good. We have a lot of hard work to do before the election. That said, we have a really good team and I know that we are committed to making it happen.

SWB Well, I feel good. I’m very excited.

EF Thank you [music fades in].

JL [Music fades out] well, I loved that. There was so much that Lizz said in there that I could completely relate to.

SWB Yeah, I bet. I mean like all of this balance and juggle of being a new mom and trying to do ambitious stuff. I mean it kind of is pretty similar to the stuff we’ve talked about already.

JL Yeah, completely. And one of the things that I really loved that she touched on was that for their campaign fundraisers how they were providing childcare. So people could canvas and they’d watch their children and I’m constantly struggling with that. I’ve started digging into speaking at conferences again because I took a little bit of a hiatus while pregnant and then in the first 11 months that I’ve had Cooper and so now I’m trying to get back in and I’ve been talking at conferences but it’s hard to figure out what I’m going to do. There’s some conferences that provide childcare for both attendees and speakers which I just think is so cool and so great that people are thinking about these sort of things.

SWB Yeah, I love that too. It’s — one of the things I always think about is that even if only a few people need the childcare, you know it doesn’t have to be a large percentage of people, it’s really meaningful to those people who use it and then to everybody else I feel like it’s also such a strong signal that this event is thinking about you as a person and that people have needs and that it’s ok, right? It’s ok if your needs are childcare, it’s ok if you need to ask for a meal with certain dietary restrictions —

SWB — like those kinds of little details I think really tell your attendees or your audience a lot about your values and I’m always looking for that, even though I don’t have kids, right? If I see an event that has childcare, to me that’s a signal.

JL Yeah, I spoke at and attended JS Confs back in the day and they used to have a Significant Other track. So that you could travel with your family and what they did is they would have like — if you were attending the conference, the Significant Other track would go and do tours of DC, where the conference was. And I just thought it was neat to provide something for that. So if you wanted to travel with your family, to have that there.

KL That’s so cool and I feel like, thinking about potentially a conference organizer’s point of view, it’s like, why wouldn’t you want to be able to get as many people to your conference and include those people because of a variety of different things that they might need. So it just seems obvious, you know?

JL I guess it’s hard though, right? I mean cuz it’s another cost.

KL Oh for sure.

JL And so I think it’s always like — yeah I mean I don’t know it’s hard — I can understand why people’s instinct wouldn’t be to think of it but I wish they would.

KL Yeah, no, for sure.

SWB Running events is hard. Running events is very challenging, running anything is challenging, but I think that what it really means is that there’s a lot of priorities that people have that they kind of perceive as being default, right? Like, ok, for example at a conference oftentimes the default priority is: we need to have an open bar at the party. And people don’t think twice about spending budget there but will think like, “Oh my god! I have to spend money on childcare!” And I think that that’s just a challenge to what the default priorities are. And once you — it doesn’t mean that every event is going to have a budget for everything but it does mean that if you can kind of like let go some of those assumptions then you come at it from sort of a fresh perspective and say, “Ok, what’s really going to create the kind of experience that we value and that sort of like lives out our values?”

JL That’s so true and, you know, a lot of those open bars are sponsored by bigger companies. So maybe conferences need to work with sponsors, maybe sponsors want to sponsor childcare … and they should do this and whatever conference that is should talk to me about speaking there [laughter].

SWB Absolutely.

KL Yes, yes. Good idea.

SWB I mean, hell, you know especially in tech you’ve got all of these big tech companies that are like, “We need to show that we support women in technology. We need to have a more diverse perspective. We want people to see that we value this.” Sponsor some childcare instead of sponsoring booze! I enjoy drinking, don’t get me wrong — but I would much rather buy my own wine at the party and see them sponsor something that really matters.

JL Quick thank you to our sponsors for being so supportive of our podcast.

SWB Woohoo! Yeah!

KL Yay!

SWB So I want to go back to one other thing that Lizz talked about though and that was the representation of women in politics in Pennsylvania. So she mentioned that Pennsylvania’s 49th in the nation for how representative women are in elected office. So I looked into this and there are some kind of sobering stats about this. So, first off, Pennsylvania has never sent a woman to the US Senate. Did you know that? Never. Not once. [Wow][oof] We’ve never had a woman governor and right now did you know there are 18 representatives in the US House from Pennsylvania? So we have 18 reps, zero of those reps are currently women.

[50:25]

JL How could that be?!

KL I know.

SWB Man, misogyny runs real deep! [Sighs] so it’s not looking great. You know at the state level it’s actually a little better. So the level that Elizabeth is running at: 19 percent of our state legislature is made up of women. So there’s some women but it’s still definitely very, very low but something I’m really excited about that you can see in somebody like Lizz is that there are historic numbers of women running for office this year. So like 2018 is going to have just a huge number of women running at all levels. There was an article in The Cut last month from Rebecca Traister and she talked about how at that point, in January, 390 women said they were planning to run for the House of Representatives. And that’s higher than any year ever. And she also talked about how many of those people were black women. So 22 of them were non-incumbent black women. So new people entering the races and that’s like more black women than are in the House as a whole right now. There’s just like so many women running for office and I’m really excited to see that and I’m so excited for Lizz because I think she’s going to make a great candidate and a great representative.

KL That’s so awesome … I remember the first time I met her and went to her house, I think it was right before she announced, and I was like, “How is this person going to do all of this?” You know it just seemed so daunting and I was levels removed but having seen her, the few times I’ve seen her just out in the field and talked to her, I see her doing it and I hear her talking about how she’s doing it and I’m like, “Ok,” it just makes me feel so much more encouraged and inspired that all of these women are getting into office or are getting into running and that it’s really possible.

Fuck Yeah of the Week

JL Hey! It’s time to celebrate even more awesome! You know when someone makes it a true Daily Double and they get the answer right? Or your home team makes it to the Super Bowl? That’s this next segment: the Fuck Yeah of the Week. Hey, Katel, what’s making you go, “Fuck yeah!” this week?

KL You know I am so inspired by Lizz Fiedler’s interview that I started looking around and there’s great organizations supporting and promoting women running for office. It’s so cool. One called She Should Run, there’s another one called Rise to Run. And, of note, She Should Run, for example, has a tool that they have built called Ask a Woman to Run. It’s so cool. You can go to their website and literally nominate someone to run for office and provide a little information. It’s really, really cool. They also have a She Should Run incubator which meets women who are already sort of in the process, wherever they are in that process, to help them, support them, promote them to run which is so cool.

SWB Wait, so can you tell me more about this? So if I go to She Should Run and I submit somebody that I think should run, what happens?

KL You share the message with that person, so that’s really awesome. And they basically provide a bunch of resources to help them start and get on their way.

SWB But it’s like a little nudge.

KL Yeah.

SWB You know I love this because when we were talking to Lizz she told that story about being in the car with her partner and they’re going somewhere and she’s like ranting and raving about what’s going on in local politics and how she wants to kind of make a difference and she’s feeling … you know like this urge to get involved in some way, and he’s just like, “You know you want to run for office?” I feel like having that external voice that’s like, “Hey, you know you want to do this.” Right? Like as she was saying, if you’re thinking about, you should do it. But I feel like it’s hard, right? Like I like getting involved with things, I like being civically active, but the idea of running for something is pretty scary and so there’s something to be said for somebody putting a little bit of their faith behind me in like a slightly more organized way than just saying it … over drinks. Like actually sitting down and being like, “No, go do this.”

KL Yeah, I’m thinking back to [chuckles] — I don’t want to take us down a sad hole here but right after the election, the Trump election, I was like, “Shit, I need to mobilize a lot more,” and I just really had no idea where to start. And the immediate thought I had was I need to look at my friends and trust those friends who I know know what to do and where to start. So the fact that there are resources that help you do this now is just incredible.

SWB You know and there’s a lot of new resources cropping up since the fall of 2016, for reasons that are probably pretty clear to our listeners, but there also are organizations that have been around a long time. Like I’ve long been a fan of EMILY’s List and I just recently found out that EMILY’s List is an acronym. I thought it was started by somebody named Emily. It stands for Early Money is Like Yeast.

JL Woah!

[55:16]

SWB As in it makes the dough rise. Like, that the entire idea of it is that when you get early donations to a campaign, that really provides the foundation that allows a campaign to be successful.

KL That’s a good acronym.

SWB Who knew?! But I’ve long relied on EMILY’s List for information about who they’re supporting because it’s really focused on, particularly on pro-choice candidates, which is something that’s pretty important to me but … I’m so glad to see other organizations out there bolstering things because, as we heard, right? Like there’s a lot of work to be done to diversify who is in office and lots and lots of organizations to help us do it, I think can only make it better … So … Fuck yeah! Like fuck yeah, we got some work to do, politically speaking. But also a “Fuck Yeah” to all of these amazing women and also folks who are trans or nonbinary who have been cropping up in elections — I don’t know if you all saw Danica Roem this year who won a seat —

KL Ah! Amazing.

SWB — in the Assembly in Virginia as a trans woman. Like, fuck yeah!

KL Fuck yeah! We’re going to do it.

SWB I loved what Lizz said like, “When I win.”

KL Yes!

SWB I want us all to bring that along with us, right? Like, “When I win, when women win, when we win …things are going to be a lot better.”

JL And that’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. NYG is recorded in our home city of Philadelphia, home of the Super Bowl champions, and produced by Steph Colbourn. Our theme music is by The Diaphone. Thanks to Elizabeth Fiedler for being our great guest today. If you like what you’ve been hearing, please subscribe to our show on your podcast listener app of choice, and be sure to rate us on iTunes. Your support helps us spread the word. We’ll be back next week with another radical guest.

KL Go Iggles! [Laughter][music fades in and ramps up to end].

Frands Forever with Alisha Ramos06 Feb 201800:39:48

HI FRANDS. We’re all BFFs now, right?…Right? In this episode, we talk about how we make new friends as busy adults, how we sustain relationships beyond grabbing lunch or drinks, and how we build the kinds of communities that give us LIFE. We’re also joined by Girls’ Night In founder Alisha Ramos, who tells us how she built a company around a simple concept: connecting and celebrating women who’d rather stay in.

> Book clubs are just magical, first of all, because books are amazing. But, second of all, it creates a really interesting common ground for everyone… You’re all showing up because you read the same thing, and you are starting off with that common thing and you end up picking up little pieces of the other person’s life as she’s describing how she read the book and interpreted it, and then it kind of like takes the pressure off.
>
> —Alisha Ramos, founder of Girls’ Night In

Here’s what we covered (and as always, you can find the full transcript below).

Show notes

Did you know that Sara and Katel first bonded over crab fries? That a full 50 percent of the city of Philadelphia knows each other through Jenn? Well, now you will. We also talk about:

  • How great friends are also generous with their friends
  • Why you have to get over the fear of rejection when trying to keep adult friendships alive
  • Why loneliness is bad for your health

Then, we catch up with Alisha Ramos, who tells us how she quit her job last year to start Girls’ Night in, a newsletter for ladies who’d rather skip the party, thanks. Now GNI boasts more than 30,000 members.

We bond over:

  • The magic of book clubs—especially when your new book BFFs also invite you to a potluck
  • Celeste Ng’s excellent second novel, Little Fires Everywhere
  • Relaxing, relaxing, and more relaxing—Alisha recommends watching The Crown and re-watching I, Tonya (and if you hate Tonya Harding, read this first).

Also in this episode:

  • Thanks to a reader recommendation, Katel’s back in the fiction game with Manhattan Beach by Jennifer Egan.
  • Did you know that Tinder for moms is a thing? (It’s called Peanut.)
  • It’s reboot time in Hollywood! Still! Apparently! First up: get your blazers pressed: Murphy Brown is back, baby! Let’s hope Dan Quayle doesn’t show up to shame her again. An Overboard reboot is also coming, which we’re not feeling great about, given that the plot centers around tricking a woman with amnesia into being your wife—as a comedy!
  • What the world really needs is some of that patented Sugarbaker Sass.

Sponsors

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team—and they  want to apply to you. Visit shopify.com/careers to see what they’re talking about.

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

Transcript

Sara Wachter-Boettcher Like you, Shopify isn’t a fan of long, boring ads. So they’ll keep it simple. They’re hiring great people. Their mission: to make commerce better for everyone. Shopify is the leading global commerce platform for entrepreneurs and they want to apply to you. Join a diverse, intelligent, and motivated team where you’ll get shit done. Visit shopify.com/careers to see what they’re talking about.

[Music fades in]

Jenn Lukas Hi! Welcome to No, You Go, [music fades out] the show about being ambitious—and sticking together. I’m Jenn Lukas.

Katel LeDû I’m Katel LeDû.

SWB And I’m Sara Wachter-Boettcher.

JL On today’s show we’re talking about developing relationships and going beyond the quick work lunch or happy hour type of friendship. How do we create deeper connections with people we know and that we want in our lives now that we’re adults, professionals, mothers, activists, multi-taskers—you get the idea. How do we seek out these deeper types of friendships? We’ll also talk with Girls’ Night In founder, Alisha Ramos, about building a community of women, and how she makes space for meaningful relationships in her life. But first on the agenda: hey, Katel, will you be my friend?

KL I would love to be your friend. You know, I remember the first time we really hung out and met. We were both at Converge. We started sort of following each other around to the different things people were doing and I had seen you speak and I was like—I really wanted to hang out with you and it was cool that I met you at a conference because it’s always good to have a conference buddy. And I also remember the first time Sara and I really hung out, it involved crab fries, which is very important to the Philadelphia region. She missed a pottery class, I think? Just to keep talking with me, which I felt super special for, and then I think that just was a natural progression into taking over the world.

SWB Totally! I remember meeting Jenn through conferences and stuff like that but then, one day right after I moved to Philadelphia, I thought, “You know? I’m going to email Jenn Lukas. I don’t know her very well but she seems very cool, maybe she’ll hang out with me.” [Laughter] And I emailed her and, lo and behold, Jenn lived two blocks from where we had just moved in. Like literally two blocks away. And so immediately, you know, we made plans to get together, and I will say that being new to a place, Jenn and Sutter, her husband, were like—you guys were, honestly, so welcoming, and it was so wonderful because I feel like through you we met so many other people. You were very generous with sharing those friendships that you had with us—

KL Aw.

SWB —at a time when I think we really needed that. We’d spent a couple of years, you know, moving around and not sure where we were going to land long-term after my husband finished graduate school. And so it was not just that we really connected, but it was also that generosity that I think was so valuable to me. And I really hope that I paid that forward by the time Katel moved to Philly [laughter] and we were sharing crab fries, because I remember sitting there and just being like, OK, we’re not just having professional drinks. We’re hanging out now. It’s on. This is—you know—we’re going to be here for a while.”

JL It’s so nice. Wow. I’m having all the feels, ladies [background “aws”]. It’s so nice and I think the other thing is, you know, we make friends through conferences, we make friends through meetups, we make friends through these activities, and lots of times I think we meet people and then we’re like, “Ah man, I really dug hanging out with them,” but then it doesn’t happen again. Maybe you live someplace else. But I think one of the things that was really awesome with both of you is that we maintained a level of correspondence that when you both happened to move to Philadelphia I was like, “Yes!”

SWB No, but I think it’s important to put that kind of, I don’t know, a little bit more work in, I guess you would say, because we’re not in college anymore. We’re, um, a couple of years outside of college, and one of the things that happens is everybody gets busy with their own lives. You have a partner, maybe, or you have children, and your career gets demanding, and I travel for work a lot. And so it gets harder to match up schedules, it’s harder to find time to consistently see people, and you have to prioritize that, and I’m really glad that I have friends who do prioritize that also because I feel like we always make the time. And we always—you know, we don’t make a big deal out of hanging out, right? Like we make it a consistent thing that we do without having to make it super formal and it doesn’t have to be like, “Oh I’m throwing a dinner party.”

KL Because of our proximity we can kind of do things on the fly which is really cool. And, I mean, it wass so important for me moving from DC to Philly. I knew I knew some people sort of and I had no idea whether I’d be able to be rebuild a network and it happened, I think, so much faster because of exactly what you said, Jenn.

[5:00]

And also I feel like as you get older you sort of know you’re going to be friends with people. The people you know you’re like, “OK, these are just going to be acquaintances or not as close relationships.” You’re a little quicker to be like, “All right [chuckles], I know the camps now.” You know?

JL I think it also helps to never take a scheduling mishap as something that means that we can’t hang out. So I think lots of times with schedules, you’ll ask someone to hang out and they’ll be like, “I can’t,” and then you don’t follow-up. And I think that we all have very busy schedules but we’re never like, “Oh, that must mean that Katel doesn’t want to hang out with me because she’s not available.” And getting over this like — you get these flashbacks from high school of like trying to be friends with people, right? [Laughter] And you’re just like, “No! It’s not that.” And I think that I’m so much more quick to get over that now because I can imagine myself being in the space where I’ve wanted to hang out with people but I couldn’t make it work and it wasn’t that I was avoiding them or doing these things that I feel like we still get self conscious about, sometimes, with building friendships. You know you have to put in that time.

SWB Right. It’s not like, “Oh, I invited Jenn to do something twice and she turned me down both times, so now I won’t say anything again. I have to sit here on my hands and wait for her to call me.” You know? I definitely don’t feel that way. I’m like, “Ok, Jenn’s got a lot going on and—”

KL I’m just going to ask her a third time.

SWB Yeah [laughter]! Third time’s a charm. You know but I’m really glad that we’re all kind of on the same page about this and also able to talk about it because I’ve read all of those studies about how people report that their loneliness levels are really high and particularly as people move into middle-age and that there’s a lot of studies that show that things like the more socially isolated you are, the more likely you are to have health problems, and the more likely you are to actually die prematurely. It’s kind of morbid, but it’s true that loneliness is this really big factor in people’s health that is not that well understood. And the other thing that happens with loneliness is apparently it’s something that’s really common with men. Like men are much less likely to sustain the kinds of relationships that we’re talking about into their middle-age and later and as a result you’ve got these generations of lonely middle-aged who are super isolated. And it’s causing them all kinds of issues and I think that even though that’s more prevalent in men, I mean that’s not something we can ignore for ourselves either because we’re all, like I said, ambitious and busy and have a lot going on in our professional lives that it would be easy to not make time to do that deep friendship stuff. It’d be easy to have that happen and not realize it’s happened until you have been doing it for years and you’re really fucking lonely.

JL Yeah.

KL Right. This is why it’s important that we make some early plans for the friend compound that we’ve talking about.

JL Oh my god! Yes!

KL And we can invite our husbands, obviously, if, you know—

SWB Meh.

JL It’s going to be some kind of farm, right?

KL Uh, absolutely. Yes. With a vineyard of some kind.

SWB So the friendship compound is like—it’s pretty much what it sounds like — it’s a large facility, homestead, not sure, where we can all bring all of our besties down and form a new, totally not cult-like [laughter] society.

KL I think we found a new direction for the show. I don’t know [laughter].

JL Oh no, we’ve tricked people into something they were not expecting here.

SWB I said it wasn’t cult-like! It’s fine.

KL OK. All right [laughs].

SWB This whole conversation about friendships and sort of like the way that we form connections and keep those connections strong, I think, is a really good way to introduce our guest for today, because I think she’s going to have a lot to say about that, too, and I am so excited to hear it [music fades in].

Thanks to our sponsors

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Interview: Alisha Ramos

KL [Music fades out] our guest today is Alisha Ramos, the founder of Girls’ Night In, which started as a newsletter for women who’d rather stay in tonight, something I think we’re all drawn to in many ways, and has turned into so much more. Alisha, we can’t wait to hear about. Welcome to No, You Go!

Alisha Ramos Thanks so much for having me!

KL We’re so excited to talk all about this. Can we kick off by having you tell us a little bit more about Girls’ Night In and just how it came to be.

[10:00]

AR So Girls’ Night In, as you mentioned, started off as a newsletter for women who’d rather stay in tonight, and now it’s become more of a community of women now. What we do is we send a Friday morning newsletter every week to over, I think we’re now at 30,000 subscribers, mostly millennial women across the US and across the globe, and we kind of share smart reads for you to read during your night in or things like recommendations for you to do, whether it’s watching a TV show that we love or a podcast that we’re loving. So that’s kind of how it started and now we’ve gotten this amazing community of women around it from all corners of the globe. We have readers in Charleston, South Carolina, to Barcelona to London and, you know, our mission at Girls’ Night In is to help women relax, recharge, and cultivate more meaningful community in a world that’s increasingly stressful and lonely [KL laughs]. So one really cool thing that kind of sprung up very organically is our book club. So we do a monthly book club meetup in seven cities now. And that’s been a really amazing way for our community to gather and really live out the mission of Girls’ Night In. This kind of community of women that want to create better connections with one another.

KL That’s amazing! I feel like that’s seems like such a beautiful and natural progression of things. What was it about fostering deeper connections than, say, going to drinks or having a quick coffee that you made you decide to kick this into gear?

AR I was looking at how we live our lives today. Like I’m in my later twenties and the idea of going out no longer really appeals to me [laughing][KL laughs] for various reasons. I have a hard bedtime now of like 9:30pm I need to be in bed. But I think our relationships are changing so quickly; society is changing; mental health issues are on the rise; rates of loneliness are increasing in our society that’s always on. Like we are so entangled with technology now that we’re kind of burnt out from all of that. And looking at my habits of how I want to spend my time with my friends, I found myself hosting more gatherings that are intimate and cozy in my home versus wanting to go out. So I think Girls’ Night In encapsulates this whole movement of women who would rather spend the time taking care of themselves and developing better relationships, not just with themselves, but with other women, like their friends. And it’s very timely. When Girls’ Night In started the presidential inauguration had just occurred. There was this kind of overwhelming sense of stress and anxiety among my friends, and I’m sure just like the world in general. So, especially with the news cycle being completely unrelenting, people were searching for a break from all of that and I think Girls’ Night In became the answer for a lot of people. Like they’ll write in and say, “I didn’t know that I needed this, but I definitely needed Girls’ Night In in my life because it helps me remind myself that it’s OK to take care of myself and take a break from everything else that’s going on in the world.”

KL That’s—yeah. That’s amazing. It sounds like you’ve had some questions that were kind of cycling around in your head that made you, you know, look into that a little bit more—

AR Yeah.

KL —and one of them was about disconnecting from tech. I personally find that so challenging. In what ways would you like to explore that with this community?

AR Our February theme is going to be techno self-care. So, you know, technology—we never want to pit technology as the enemy because it can be used for good, it can be used for bad. I think overall we’re all very overwhelmed with technology and media and the news right now and it can be unhealthy.

KL Yeah.

AR In terms of how to disconnect from technology, the one thing that we are doing as a community is encouraging people to get offline and meet each other [laughing] in real life, especially, you know, for women in their twenties. It’s such an awkward time where—especially where I’m from, in DC, it’s a very transient city. There’s people coming in and out and I feel like we’ve forgotten how to meet new friends and make new connections.

KL [Exhales sharply] right.

AR Yeah, I really don’t know what I would do to make new friends besides go to a [laughing] networking event. It feels kind of awkward.

[15:00]

So one way we encourage our community members to disconnect is to join us at our monthly book club meetings and that’s—

KL Sure.

AR You’re getting away from your screen, it kind of feels like you’re doing something for yourself, and it’s a way to, not escape reality—but sometimes! It depends on what you read. It can be an escapist type of ritual. So that in and of itself is a really great self-care tool. But then when you add on top of that the act of gathering around a common book that you’ve read and really enjoyed, you get to create these really cool conversations and connections with each other and that’s the kind of feature that I would hope to build with Girls’ Night In where, you know right now we’re always on Instagram, we’re liking each other photos, but what does being social even mean anymore in this age of social media? I don’t like the future that I see in five to 10 years. We’re really just trying to recreate a more intimate sense of community.

JL Hey Alisha, what kind of books do read at the book club?

AR Our general guidelines are that we read books that are authored by women from diverse backgrounds and we read both fiction and non-fiction. So most recently we read Little Fires Everywhere by Celeste Ng which was my favorite book.

SWB I’m in the middle of it right now!

AR Oh my god! It’s such a treat!

SWB It’s so good!

AR It’s so good, yeah. I just savored every word. It was so good. So, yeah, we try to focus on stories that are authored by women who can bring something interesting, something unique that we can discuss as a community. We’ve also read a couple of non-fiction. Like Too Loud, Too Fat, Too Slutty—

KL Wow.

AR —by Anne Helen Petersen. That one was a little polarizing actually [laughs] in our community. Some people loved it, some people hated it, but that’s kind of what the beauty of the book club is: we want books that spark conversation.

KL Yeah. I feel like now—I just joined a book club. So maybe I just need to join Girls’ Night In and find one [laughing]—find one to meet up [laughs].

JL Have you found that people that have come to the book club will make plans together afterwards? Like are you seeing that a lot of people are forging friendships from the book club?

AR Yes, definitely. We, at every book club, we basically have to force people out the door [laughing] because they want to continue having conversations and that’s really, really the coolest thing that I’ve seen. So we have private Facebook groups for everyone who has attended a book club for each city. And our New York community—there’s one woman who was like, “Hey, I’m relatively new to the city. I really enjoyed meeting all of you at book club. Would you want to start a potluck dinner thing?” And I think she was—she asked this and I think she was expecting maybe like five people to respond but, I kid you not, like 40 people signed up for this thing [chuckles], and she was like, “OK, woah. I think we’re going to have to now split up into five different friend groups—”

JL That’s amazing.

AR “—to do like a potluck rotation.” So it’s been really cool to see friendships like that and conversations like that start.

KL Yeah.

SWB Something I really love about that story is that it speaks to the way that like once you kind of tear off the bandaid of making friends, like once you go, “Ok! I’m going to go the book club,” once you’ve done that, then the doors open a little bit and then suddenly it’s a little easier to invite—

AR Yeah!

SWB —a bunch of women you’ve never met before out to do something. I think sometimes that’s hard when we’re, you know, we’re all busy, everybody has a lot going on, scheduling is the worst. And to try to forge that deeper connection with somebody while juggling all the other things that we seem to do because we’re ambitious and whatnot. It can feel like too much of a barrier. So I love the idea of sort of lowering that barrier for people.

AR Absolutely! Definitely! And like book clubs are just magical, first of all, because books are amazing. But, second of all, it creates a really interesting common ground for everyone. Like you’re going in and it’s not like a scary networking event where like, “Oh my gosh! What am I going to say? What am I going to ask people?” You’re all showing up because you read the same thing and you are starting off with that common thing and you end up picking up little pieces of the other person’s life as she’s describing how she read the book and interpreted it and then it kind of like takes the pressure off a little bit—of trying to make small talk, which I personally really dislike.

[20:00]

I’m a very highly introverted person and I think as a result I would rather have those deeper conversations with people and skip the like, “Oh yeah, where are you from?” “How’s the weather?” “The weather’s really cold.” So I think having that commonality and as a discussion starter has been really, really cool.

KL Yeah I really want to know how have you kept Girls’ Night In on even keel as it’s grown so quickly? How are you leaning on your friends and other Girls’ Night In-ers to help with that?

AR I mean Girls’ Night In is very new in my mind. I quit seven months ago, in June. So it still feels like it’s in its very early, early stages. So as a result like I basically don’t sleep or I—well there was a good period of time where I was not getting a [laughing] lot of sleep, essentially. But now I’m getting definitely better at delegating, finding people who are way better at doing things than I am — which has been probably the key part of keeping this thing going. I do work with a lot of really talented individuals who help me with editorial, the community side of things, we have amazing book club hosts in all of our cities, partnerships, like technology, everything. So it’s been really cool to grow Girls’ Night In from just me to this team of really awesome people who help out.

KL Yeah, absolutely. So speaking of making that move from what you were doing before Girls’ Night In, it’s funny: I’ve read you describe yourself as a Type A person needing to have a plan for everything and [AR laughs] to me that’s like, I raise my hand and I’m like, “Hey, hello! That’s me.” Do you remember the moment you decided to jump into that and start something new even if it meant you might not know exactly what that was going to look like?

AR I didn’t have that one day or like a-ha moment where I knew that I wanted to do this. So Girls’ Night In—I had the luxury of the fact that I started it as a side project while I had a full-time job. So that kind of gave me a cushion of like, “OK, I can do this and see if it becomes a thing and then I might make the decision, but if it doesn’t, then I’m OK. Like I can keep my job.” So I launched it in January and then kept it a side project for six months or so and it kept growing and growing and eventually—I don’t know if you’ve ever done like a full-time job with like a side hustle or something, but eventually you get to a point where you’re just like [laughing], I’m really tired of doing my full-time job. I get off at 6, and then you go into like your second shift of doing the other thing from 6pm to god knows when, like midnight or 1am. And that’s really unsustainable, like physically or it was for me at least.

KL Yeah for sure.

AR The second thing that helped me understand that like, “Oh, maybe I should take the leap,” is that I started to get really amazing feedback from people and I would hear from my friends who live in California or New York that they were having a conversation with a random stranger, somebody that they just met, and they would say, “Oh, have you heard about this newsletter called Girls’ Night In? I just signed up,” and I think that really helped me understand, “Oh, this could become a really big thing if somebody I’ve never met in California is talking about it—

23:40 KL That is so cool.

AR “—and actively sharing it with their friends.”

KL That’s yeah — that’s amazing. Cool. Can you give us a little sneak peek at what’s next for Girls’ Night In?

AR Our newsletter is our main product right now. So I’m focusing on building out the right team for that, more solidifying our editorial strategy around that, and just growing our audience and growing our brand I think will be a key focus for the next couple of months. You know everything we do ladders back—or should ladder back to our broader mission of helping women relax, recharge, and cultivate community. So we did do a little experiment with launching our own products and, you know, my background is as a web designer. So designing physical products was actually really, really fun for me. So I think you can expect to see some more things along those lines and then the third piece is I personally have gotten so much out of our community in real life through the book clubs and that has been just so fun to grow and watching the reaction to the book club has been amazing.

[25:00]

We’re now at the point where people get frustrated if they can’t get a ticket to one of our book clubs because they sell out pretty quickly [chuckles]. So we definitely want to make sure that we can expand the book clubs in cities where maybe the demand is really high and look at how else we grow that side of things.

KL Well I have one final question for you, and it’s how are you going to relax and recharge this week?

AR I recently watched the movie I, Tonya and I loved it so much that I might go back and watch it again [laughs]. I also have been binge watching The Crown on Netflix—

KL Yes.

AR —and I really love historical dramas so that’s been—it’s just such a good show to binge watch and just chill out. And I’m also kind of revamping my skincare routine right now. I’m a huge beauty junky. So I’m doing a lot of research in trying to find the perfect moisturizer for the winter. So yeah lots of skincare and lots of The Crown.

KL That sounds excellent.

SWB I can’t wait to hear about that best skincare for the winter because I tell you what [AR laughs]: it has been dry and cold and—

KL Yeah. We’re all struggling here.

AR Yeah. [KL laughs] we’ll write something up.

KL We will definitely read that. Thank you so much for talking with us today.

AR Thank you.

KL It was really great to hear a little bit more about what you’re up to and, yeah, thank you so much! [Music fades in.]

AR Yeah, of course! Thanks so much for having me.

JL [Music fades out] I kept thinking when Alisha was talking about the book club that would help what we were talking about in the bonus episode where you were finding a lack of books to read, right Katel?

KL Yeah. That was so fun. I was thinking about it the other day because thanks, listeners, for listening to that because I got some really nice recommendations for books to read and it has actually really inspired me to really do this. So I am buying those books, I even found the crumby charger to my Kindle. I’m going to really do it for real. So I’m very excited and it was really nice to hear these recommendations from different friends who have very different, I think, interests and likes.

SWB Yeah, if you didn’t listen to our bonus episode: one of the things that came up is that Katel admitted she hadn’t read a book except for the ones that she’s physically publishing for a little while and she was feeling a little bit bummed about that. So I’m excited to see what you read. Do you have a book that you want to pick up first?

KL I think I’m going to pick up Manhattan Beach by Jennifer Egan because I’ve just liked her work, and I didn’t really realize that there was something new from her. So that was really cool.

SWB Yeah, yeah, I mean oftentimes I’ll read a book by an author and I’ll be like, “Ooh! That was pretty good,” and then their next book is the one that really gets me. That’s something I really found with Celeste Ng, the author of the book Little Fires Everywhere that we talked about in Alisha’s interview. I read her first book and I thought it was pretty good, but the second book has been just amazing. And so hopefully you’ll find the same with Jennifer Egan.

JL I love the conversations that people have around books. I mean just looking at the two of you right now: you’re getting really excited when you’re talking about it and so that’s what I think is so neat about things like book clubs is it gives you — it’s an instant conversation starter. And I think it’s interesting to think about is the way that we could build friendships. It’s weird I’ve heard this but I never realized it before: becoming a mom is like an instant conversation starter, which is weird and it doesn’t like—I thought it would’ve felt forced, because people have told me that before, but it’s not. Whenever you have a passion about a book or like a complaint about a diaper, there’s just something to talk about with someone. And I love these ideas of not being scared of that. That you’re like—happen to just be in the same sort of population, but being like, “This is a way for me to start talking to someone.” You know, trying to find those groups. Someone just was telling me—my friend Beth was just saying that there’s now a Tinder for moms [yup mm hmm]. But you know it’s hard if you’re in areas where you’re finding it hard to meet other moms, or finding it hard to just meet other women, or finding it hard to meet people that also love the same books that you do. How do you do it? Right? So as much as like, I’m like, “Wow, that’s crazy they made that.” I mean if it’s a way for you to connect with people, then I think it’s really cool.

SWB Yeah I think that that’s something that Alisha was definitely talking a lot about was this difficulty of making and sustaining friendships as an adult. I think something like a book club is a great way to do that, but other ways that I’ve definitely found is getting involved in something local or something political. I know that that can be a great way to get to know people. But it’s also, you know, it takes a little bit to get comfortable with getting out there and getting beyond that initial spark of conversation where it’s like, “OK, we support the same candidate.” Or “We both have a kid.”

[30:00]

Or “We both like the same book.” But going from that to being like, “OK, we need to get into that substantive conversation where we really connect,” is not always easy. But the more that I try to open up a little bit and allow it to happen, I feel like I get better at it. It’s a habit you can learn or a skill you can learn.

JL Yeah, when my son was born I was feeling very much like I had a lot of friends with kids, luckily, who I can ask their advice but no one was exactly at the same age as my son. I’m on a message board, it’s a Google mailing list for local moms or local parents in the area and sometimes people will start mom groups or parent that you can meet up and they’ll be like, you know, “Winter Moms,” “Spring Moms,” stuff like that. And there hadn’t been one when Cooper was born. But, so, a few other people expressed interest and I was like, “Well I guess I’m starting this.” And I remember thinking like, “Oh good, I won’t have to start something,” but then when it wasn’t there, I was like, “Ok, I’m going to start it.” And I mean it was just a meetup at a coffee shop nearby, once a week. But you know you just put it on the board, you say, “Here’s where we’re meeting.” And you start a mailing list and you know once you get over the fact that you have to just make that initial effort, you can do it pretty fast, and then show up, and meet people, and from there I’ve kept in touch with a few people but stayed like really close with two moms. And like that of course didn’t happen magically but one of the things I loved leaving there one day Rachel, my friend, was like, “Do you want to just meet up and take a walk someday?” And I was like, “Yes, I would love to walk with you someday.” [Laughter] And I just thought it was so cool that she asked. And that’s the whole thing is just getting over that fear —

SWB It’s weird, right? To feel like you risk rejection in the same way that you wouldn’t want to tell somebody you were interested in dating that you like them. It kind of feels the same. Where’s it’s like, “Do they actually want to be my friend?”

KL Right, yeah.

JL Go for it!

KL Yeah, go for it.

SWB What the hell else are we doing with our lives? Well I think it’s about time to move into what is, I don’t know, maybe my favorite segment? Which is of course The Fuck Yeah of the Week.

Fuck Yeah of the Week

So I have a Fuck Yeah for the week that I hope you all are excited about. My Fuck Yeah is the upcoming reboot of Murphy Brown [yes!][oh my gosh!] starring Candice Bergen. I don’t know how many of you listening were Murphy Brown fans back in the day. I, as a child, in the nineties, was definitely a Murphy Brown fan. I liked her kind of tough-as-nails persona. She was a news anchor, and she wasn’t taking shit from anybody. But there was a huge hubbub over Murphy Brown when the character on the show was going to have a baby out of wedlock. And Dan Quayle got real upset about that, and there was a whole discussion about sort of the morality of single motherhood and choosing single motherhood as being something that was somehow inherently evil. And it was quite something. I’m super hyped to see what this reboot does with that entire concept because one hopes we are a lot further along now in terms of how we conceive of parents and what makes a family and what’s OK for a family to be than we were in the nineties. Although, at the same time, I think about all of the kind of sexist shit that that show was really tattling and I’m like, “Man, we’re still kind of right in it, though!”

KL Yeah, we totally are. I remember watching that show and thinking that was one of the first times I had seen a character like that—that I could actually have seen myself becoming. And I know that I mean it was sort of in like a dreamscape kind of thing [laughs].

SWB No, no, no! Whenever we say Murphy Brown I do picture you [laughter].

KL It’s just—you kind of were like, “She’s smart. She has her shit together. And she’s also going to have a family. And why not? Why couldn’t I do that?” I hope that that was a lot of people who felt that way. It’s so fucking awesome that it’s coming back.

SWB I mean I’m not always necessarily a fan of these reboot series, you know? I tried to watch the Will & Grace reboot on the plane the other day. I mean I was curious. I didn’t really expect it to be great. So I turned it on on the plane and then about 30 seconds I was like, I don’t think I can handle this because the [sighs]—the representations of gay people did not feel like they had evolved at all in the intervening years, and I think that that’s what really hit me. That this way of talking about, you know, queerness 10 years ago or whatever—or 15 years ago—that maybe seemed progressive then, or seemed new to be able to talk about it at all, felt very dated and felt very out of sync with the realities of all of the queer people’s lives that I know.

[35:00]

And so I was like, “This is just uncomfortable and also just not funny.” So I’m not necessarily somebody who thinks everything needs to be rebooted and I hope that the Murphy Brown reboot goes well. But I’m just excited for a new generation of people to learn about Murphy Brown and to look up to somebody who is so badass.

JL What other shows would you want to see rebooted?

SWB OK, so I want to see a Designing Women reboot, and that’s another one where—you know we watched an old episode of Designing Women recently and it had some amazing stuff in it, the premise of that particular episode is that the ladies were considering taking on a client to redecorate their—

JL Brothel.

SWB Brothel, yeah. So, um, there was a lot going on. There were some differing opinions about whether or not prostitution was good or bad, or OK for women or not Ok for women. And I think at the time that show was seen as being pretty progressive and really pushing the envelope on a lot of women’s issues, and similarly to Will & Grace you would find if you listened to a lot of those episodes that there would be some attitudes that feel pretty out of sync now. But the idea of there being this sassy group of women who come from really different backgrounds and have some pretty different perspectives and who are also pursuing their professional lives together—the idea of that being an ensemble cast, I think, makes a lot of sense.

JL It’s interesting to think about these shows that have reboots. It’s like they almost want a reboot as a chance to redeem themselves. If they look back and cringe at some of the stuff now and I find myself thinking about this a lot. Like, what am I saying now that in 20 years I’m going to be like, “I can’t believe I said that.”

SWB Shit! I think about that all the time: about stuff I’m saying I’m going to regret in like 20 minutes [laughter].

JL That’s also true. But like thinking about things that they’re redoing now. Like they’re remaking the movie Overboard. And I don’t know if you remember the movie Overboard—

KL [Gasps] what?!?

JL Right? Because at first when I thought about this I was like, “Oh I loved the movie Overboard,” but then when you get back into it, it’s essentially like a two-hour movie about like roofie-ing someone. It’s awful. Basically Goldie Hawn gets a concussion, loses her memory, and Kurt Russell convinces her that she’s his wife to take care of the children!

SWB There’s a lot of like real normalization of very rapey ideology that goes on in a lot of these movies and that’s—it’s both reflecting what was accepted in the culture at the time and also kind of driving that. That reinforces such outdated, but also just plain abusive, attitudes. And I hope that we get more and more honest about some of those problems. Like it’s not to say that you can never watch some eighties movie again, but I think that that when we do we need to be like, “Wait a second.“ You know one thing I’m really thankful for is the continued education I get to have from people with different backgrounds, different perspectives than I have who are allowing me to see how much I didn’t used to see, right? How much media I would just kind of passively consume without realizing what was at play. And so the more that we have these kinds of conversations and we talk about what’s going wrong, the more effectively we can both critically analyze the media of the past, and then also push for better representation in the future.

KL Amen.

JL Fuck yeah Murphy Brown!

KL Fuck yeah.

SWB Fuck yeah Murphy Brown! I’m going to get myself like a blazer with some shoulder pads to celebrate [yes!][fade out].

Outro

SWB That’s it for this week’s episode of No, You Go, the show about being ambitious and sticking together. If you like what you’ve been hearing, please go ahead and give us a rating or even a review on iTunes. No, You Go is recorded in our home city of Philadelphia, and our theme music is by The Diaphone. Our producer is Steph Colbourn and you can find us online at noyougoshow.com or on Twitter @noyougoshow. Thanks to Alisha Ramos for being our guest today. We’ll be back [music fades in] next week with another new episode [music ramps up to end].

Cool Adults with Sara Chipps30 Jan 201800:34:16

Today’s show is all about getting started: taking the steps to turn new ideas into living, breathing (and sometimes even money-making) projects. Our guest this week is the totally rad Sara Chipps—the co-founder of Girl Develop It, and now the CEO of Jewelbots, which makes smart, open-source friendship bracelets that girls can code. (We want some for all our BFFs.)

> Just start with those baby steps. It’s going to take a thousand baby steps. Everyone has a good idea, right? Everyone. Ideas are worthless unless it’s something that gets made. So you know, if it’s going to take a thousand baby steps, then if you start today, you only have 999 left. But if you don’t, then it’s never going to happen.
>
> —Sara Chipps, CEO of Jewelbots and co-founder of Girl Develop It

Here’s what we covered (and as always, you can find the full transcript below).

Show notes

First up, we talk about all the URLs we’ve purchased—and how sometimes, spending $5 is just what you need to take your own idea seriously.

  • Jenn shares her love for David Allen’s _Getting Things Do_ne method (and explains how it helped us GTD for our first episode).
  • Katel tells us why “Write Book” is maybe not the best item to put on your to-do list.
  • Sara recounts her love for Jenn’s web series, Cook Inside the Box—where Jenn and our friend Sequoia made recipes from the sides of boxes. Sara’s favorite episode? The one about hot dogs rolled in cornflakes. Mmm hmmm.

Then, we fangirl out during our interview with Sara Chipps, who not only created Jewelbots, but also co-founded Girl Develop It. We talk about:

  • Why Sara C. has made it her mission to get more girls and women into coding.
  • The joy of friendship bracelets—no matter how old you are.
  • How to bounce back (and learn something!) when a bunch of kids tell you your idea sucks.
  • Highway1, the hardware accelerator that helped Sara prepare to launch Jewelbots.
  • The importance of finding a co-founder who gets you—like Brooke Moreland, Sara C.’s cofounder at Jewelbots.
  • Why you don’t actually need to be good at math to be a programmer—and how our industry has done newcomers a disservice by pretending otherwise.
  • How Girl Develop It went from a single class in New York City in 2010 to a nonprofit operating in 58 cities and serving 55,000 members (and counting) nationwide.

Also in this episode:

  • Woohoo! It’s now light out till, uh, 5:15pm here in Philly, and we can’t be happier about that.
  • We’re already dreaming about two of Philly’s best summertime hangouts: front stoops and beer gardens. Yes, please.
  • Being, like, a totally cool adult. No, really. Ask the kids.
Sponsors

This episode of NYG is brought to you by:

_CodePen—a social development environment for front-end designers and developers. Build and deploy a website, show off your work, build test cases, and find inspiration. _

_WordPress—the place to build your personal blog, business site, or anything else you want on the web. WordPress helps others find you, remember you, and connect with you. _

 

Transcript

Sara Wachter-Boettcher Today’s show is brought to you by CodePen. Ever want a place where you can write and share front-end code with others? CodePen is that place. It’s full of awesome inspiration and projects with a great community. And speaking of community, the CodePen World’s Fair is happening in May. We’ll talk more about that in a bit, but be sure to sign up for an account at codepen.io. That’s [spells out codepen.io].

[Intro music]

Jenn Lukas Hey! And welcome to No, You Go, the show about being ambitious and sticking together. I’m Jenn Lukas.

Katel LeDû I’m Katel LeDû.

SWB And I’m Sara Wachter-Boettcher. On today’s show we’re excited to talk about getting started. We’ll discuss how we come up with new ideas and then, once we’ve got ‘em, how do we actually take them to fruition? We’re totally pumped today to talk to Sara Chipps, who has taken two of her amazing ideas, Girl Develop It and Jewelbots, and made them into reality. But first on the agenda, let’s talk about how five bucks turned into a new podcast.

Getting started with just $5

[1:20]

KL So a couple of weeks after we started talking about the podcast, uhhh, got an email from info@noyougoshow.com and saying that we’re paying five dollars a month for the email address and now we really have to do the podcast. And at that moment I really think it became real and like this thing was really going to be real. So we kind of wanted to start there and talk about how that happened.

JL Five dollars is all it takes. Five dollars and a dream.

SWB [Laughs] yeah, so I was the one who sent that email and I was like, “Well, I got a credit card! I got five dollars a month. I spend five dollars a month on a lot more dumb shit than [others laugh] email accounts.” So for me it was a really low investment to also look at it and be like, “Dude, we are going to take this seriously. And I think that that’s how most anything I’ve ever done sort of came to be—by figuring out something that was small, but really concrete. And the concreteness is what helps it feel real and feel like something that you’re seriously going to do.

KL And a little skin in the game. I mean, I know it’s not much, but you know when you kind of feel like you’re putting some actual cash to it, you’re like, “All right.” [Chuckles.]

SWB That’s like a whole latte I can’t buy now.

KL Absolutely.

JL Yeah, I think that there’s definitely been a couple nights where, you know what? Maybe I’ve had a few glasses of wine and that helped make the appeal of certain domains sound good [laughs]. I’ve been known known to buy a domain or two.

SWB I can’t relate to this at all.

KL No, me either [all laughing].

JL After an exciting night out. But, you know, there’s one thing, you know, you’ll be at the bar with a friend, you’ll be at the coffee shop with a friend, you’ll be at the house with a friend, and you’ll be like, “Oh I have this idea,” and you’re sorta joking around and you’re like, “You know what? Lemme—lemme just pull that trigger and buy that URL,” and the next thing you know: you’ve got a URL and you’re on your way.

SWB Yeah, I’m curious, Jenn, you had Cook Inside the Box a couple years ago, this web series little episodes where you and our friend, Sequoia, would cook recipes from the sides of boxes. I loved this series so much, everybody please go Google this right now if you haven’t seen it [laughter]. So I’m curious: how did that start?

JL So I do remember how that happened. Oh my god, so many years ago at Converge in South Carolina, one of my favorite conferences. I think I was with Val Head and Chris Coyier and maybe a couple of other people and we were walking to go get some food. And I was telling them about how I was eating a box of Nilla Wafers and um you know those delicious cookies? And there was a recipe on the side of a box for Nilla Wafers which didn’t make any sense to me because a Nilla Wafer is just like a cookie. You just—

KL You just eat it.

JL You just open up the box and eat it, right? [KL chuckles] But they had this recipe and I was like, “This is amazing.” We talked about, like, what other boxes could possible have recipes on them and then I became a little bit obsessed with figuring out [laughter] that, and I thought it was really funny. And then one day a few weeks later I was telling Sequoia about this conversation and she was like, “I would totally do that with you.” And I was like, “Really?!?” I was like, someone else—

KL This is a good idea.

JL —someone else is in invested in this?! That’s amazing! And then that was it. We went to the grocery store and started our user research.

SWB What was the first recipe you made?

JL It was the Nilla Wafers’ Nilla Yogurt Freeze, which was a mix of strawberry yogurt, frozen with Nilla wafers, and the serving size was: one [laughter].

KL Was it as delicious as it sounds?

JL It really actually was. It was just a little bit sad.

SWB I think my favorite episode was the one where you rolled hot dogs in ketchup and then rolled them in—

JL Cornflakes! Yes, cornflakes.

[5:00]

SWB Yes! And baked them for…not long enough? And that was a treat. Mm hmm.

JL Yeah I heard that was quite—that was when I was a vegetarian so I had an easy out of not eating that, so I avoided that one.

KL Yeah, you were like, “That’s all you.”

JL Yeah. But yeah, you know, all of a sudden you take this thing that just happens in casual conversation, next thing you know you’ve got a YouTube web series [laughs].

SWB You know something I always think about is that one of the challenges is anything that feels big. Like there’s a lot of steps, there’s a lot of moving parts, there’s a lot of pieces to it. And so some of the biggest stuff that I’ve needed to take all the way from end to end is book stuff. And I don’t consider myself necessarily a like typical writer, just because I think everybody has a different process. But the way I do it tends to be, like, I need to have some kind of outline that’s enough structure, enough substance to it that I can imagine it coming together. And then I have all these weird tricks to actually getting it done where it’s like I pick off the easy chapters first, so then I feel like I have something of substance, all of these different things. But I don’t know a lot about techniques or process for getting something big like that done, just sort of what I’ve cobbled together and made up. Katel, running a publishing company, do you feel like you have developed some of those tools or techniques for people to kind of tackle big things?

KL I was actually just talking to an author recently who had [chuckles] told me that for the past couple of months a “to do” on her list had been “write book.” And I was like, “No!” [Laughter] “Don’t do that.” I was like, “That’s too big. You’re never going to get to check it off and that’s going to feel terrible.” So along with looking at kind of how she could break things down and sort of structure them and, just like you said, pick off some things that were a little easier. You know, get a framing set up first and kind of plug in the meatier bits. One thing that we’ve started doing is just having check-ins during the writing process and I think that’s helped a lot because it’s a bit of accountability. So folks don’t feel like they’re just off in the ether writing and writing and not knowing whether they’re going in the right direction. So I think just having some tetheredness helps a lot.

JL One of my favorite books of all time is Getting Things Done by David Allen, and he’s got a really, for me, approach that really resonated well, which is, you talk about what the next step is that you have to take. And you don’t worry about, like, what’s the 20-step-ahead step? It’s, what’s the next thing I want to do for this exact thing? So if it’s something like, you know, I want to write a book. Well, I was like, “Well, what’s my next step? Maybe it’s get in touch with someone who I know, like Katel, who publishes books. So my next step is to email Katel.” Just that. Not even, like, come up with an idea, not write it, not find a publisher, it’s just write someone I know. And then the other thing that I really liked about the getting things done approach is if it’s something that it’ll take less than two minutes, to do it right away. So if I can write you an email that just says, “Hey Katel, I want to talk to you about books. Let’s grab dinner sometime this week,” and that’ll take me less than two minutes, then I’d send that email.

KL Yeah, I think breaking things down to as small as possible so that you can actually start checking things off your list is—it feels better than anything.

SWB You know something that you just said, Jenn, about “if it takes two minutes, just do it.” I totally noticed that when we were working on starting this podcast. So you know one night we’re sitting, talking about lots of different things we needed to do, like all these macro to-do lists, right? Like, “we need to figure out microphones,” and like themes, and guests, and schedules, and like—you know it was very, very broad. And one of the things that we knew we needed to do was start recruiting a few people who could contribute to our first episode where we wanted to have these short snippets. And Katel and I, I think, both had kind of the same reaction, like, “Okay, let’s make a list of those people and assign each of us a list of those people to contact. And then, you know, we’ll do that after this meeting,” and meanwhile Jenn is literally over there like, “Okay, I sent all my emails to my people!” [Laughter] And you know that doesn’t obviously work for everything. It works for those short things though, and I think that that really gave us some momentum, and that momentum at that particular moment was really, really important and helpful, and got us all the way here where we are today! [Laughter]

JL GTD, man!

KL That’s right [music fades in].

Thanks to our sponsors

SWB Hey Katel, do you know what I love getting done?

KL Um, nails? Snacks?

SWB I mean yes, and also yes. But more than anything, I love thanking our sponsors, because I’ve realized that starting a podcast is just a lot of work. There’s so many little details to take care of and so many pieces that have to fall into place. Getting some support from wonderful sponsors has made that so much easier. One of those great sponsors is wordpress.com! WordPress is the first place I went to create our site: noyougoshow.com. It’s also how I run my personal site, sarawb.com.

[10:00]

Whether you’d like to build a personal blog, a business site, or both, creating your website on wordpress.com helps others find you, remember you, and connect with you. I love WordPress because it’s easy. You don’t need any special skills to create an amazing site fast. You can just pick up a template and go. But it’s also super customizable. So if you’re working with an awesome developer like our co-host Jenn, you can turn your WordPress site into pretty much anything you want. Plus they have 24/7 support and plans that start at just four dollars a month. Go to wordpress.com/noyougo to get 15 percent off your website today. That’s wordpress.com/noyougo.

KL We’re also so excited to have CodePen as our sponsor. CodePen is the place to write and share code with the front-end community. You can share your code with others and explore what they’ve created by browsing all sorts of Pens. And this spring, the CodePen community is coming together in real life for the first time ever with a CodePen World’s Fair, taking place May 30th through June 1st in Chicago. Three radical days of hanging out with people who love CodePen as much as you do. Day one is an expo with art exhibits and interactive installations, day two will be amazing conference talks about front-end dev, and day three will feature fantastic workshops! Sign up at codepenworldsfair.com to hear more. That’s codepenworldsfair.com.

[Interstitial music fades in and out]

Interview: Sara Chipps

[11:15]

JL So though I’ve had a slew of my own ideas, some better than others, I’ve also been fortunate enough to be part of other projects that were the creation of others. One of these was teaching for Girl Develop It, a non-profit organization that provides affordable programs for adult women interested in learning web and software development in a judgment-free environment. I met Sara Chipps over six years ago. She co-founded GDI in New York and was looking to expand it to Philadelphia. I can’t begin to explain how flattered I was when Sara had asked me to teach the first class here in Philly, which was an intro to HTML and CSS class and, to this day, I can say that it’s been one of my favorite parts of my career. She has since embarked on new feats in robotics and wearable technology, and is the CEO of Jewelbots. I am so, so excited to have Sara here today to talk about the opportunity that she has given people to join in some of these projects with her and hear more about her current adventures! So, welcome to No, You Go, Sara!

Sara Chipps Thank you so much for having me! That was the best introduction I’ve ever gotten in my life!

JL [Laughs] yay! I’m fangirling here a little bit to have my friend on the show. So I’m super pumped! So, Sara, tell us about Jewelbots.

SC Yeah, so Jewelbots is a project that I’ve been working on for the past almost four years. You know, I polled a lot of my male peers about how they got started in programming and how old they were, and what I heard from them is often they were, like, middle school years was apparently the prime time for people to get started programming, and often it was because of gaming or something that is traditionally masculine, which might help explain why there is such a big gender gap. So we set out to make something that was more traditionally feminine and open source. And so we met with about 200 young girls in that demographic and we talked to them about what we could build for them, what would be exciting. And what we heard from them is that their friendships and their friends are the most important thing to them at this point in time. Do you guys remember being that age?

JL Oof. Yes [laughter].

SC So, yeah, so what we did was we made smart friendship bracelets. And the way they work is they detect your friends when they’re nearby and they light up when you’re together, and you can use them to send secret messages and things, and they’re also open source. So girls can program them to do all kinds of things, like go rainbow colors when all their friends are in the same place, or one girl made a metronome. They can do all kinds of animations in really cool colors, they can make games, that kind of thing. So it’s been a lot of fun.

JL That’s so neat. We did, like, a beach trip a couple of years ago and we made friendship bracelets on the beach and it was the best [laughter].

SC That’s so great!

JL So I don’t think that joy of friendship bracelets has faded.

SC That’s so awesome.

JL Knowing you from Girl Develop It and knowing a bit about Jewelbots, I think that it’s quite obvious you want to encourage women in the STEM field. For this one, would you say that you were thinking more about wearables, like were you really into that? Or were you thinking, like, “Okay, well, I’ve worked with adults. How do I get into younger girls and women getting into this?” What was your inspiration for getting this project started?

SC Really it was hearing from adult women things like, “I didn’t know what an engineer was until I got to college.” And just stuff like that made us say, “Okay, when are people learning about this stuff that are getting involved in this field, and how can we make sure that that is something that they know about?” And so that’s kind of how we settled on this age group, is, you know, it’s when a lot of men are typically exposed to programming.

JL Right, yeah, so you had this idea and you mentioned you know you got together with about 200 girls that gave you this feedback. How did you decide to sort of start with this? I mean it’s user research, right? How was that the next step you took?

[15:00]

SC So I started with an idea. So I knew I wanted to do a wearable. I knew it needed to be a bracelet just because you know if you’re doing notifications or anything like that and it’s around your neck you don’t see it, and if it’s on your—if it’s like a ring, it has to be a huge, huge ring. Yeah it’d just be like this monster.

JL I would wear it probably—[laughter].

SC That’s great. So my idea was that we would make a bracelet and you could change the color based on your outfit, right? So like I wanted to wear blue today, I would make my bracelet blue. That would be like my look for the day. And I thought this was a great idea. I also thought I had remembered what it was like to be 12. So myself and a friend at ITP, which is a program here at NYU, made a prototype and brought it to schools to see what girls thought, and they were like, “That’s a dumb idea.” Well, they saw it and they’d be like, “This is cool! What is it?” And we’d tell them and they were like, “Oh, I’d never use that.” [laughs] like, “Okay, god!” [Laughter] I know, it was really rough. Because you think you remember, right? I found myself in front of classrooms, like, explaining that I was a cool adult [boisterous laughter]. Like, “I know most adults are lame, but I’m not.” And I was like, “Oh my god, I am, I really am.” [Laughter.]

SWB So what did they tell you that they actually wanted to use? Like after they told you that your idea was lame, how did you get out of them some good ideas that would be things they would want to use?

SC So instead of saying, like, “What’s your idea?” We asked them more about their lives and their day-to-day and the things that they enjoy using. And just every conversation went back to friendship. You know, like, they all still wear the friendship bracelets—like the ones that we used to make, either the thread ones or those like plastic lanyard type ones, and they still make those, they still wear them, sometimes they’ll wear ‘em like all the way up their arms. So one day when we had compiled some of this feedback and started talking about, “What if we made like a real friendship bracelet?” And we started talking to them about that. That’s when they started really freaking out. Like their whole faces would light up and they’d be like, “Oh my god! I would have to have that!”

SWB It’s so refreshing to see people really take their user research seriously, because I think so often user research gets like straight up ignored. So I think that that’s such a huge difference and I think it also speaks to what makes this valuable for actually hitting that mission of encouraging girls to enter STEM because you know you didn’t like accept kind of a shallow answer to that and you really looked at what was going to make it meaningful and connect with them at that deeper level.

SC Like we didn’t even think about this until we actually did a hardware accelerator in San Francisco called Highway1. This was my first foray into hardware and so it was a really big help getting into Highway1 where you know what they do is they kind of incubate your company and they have experts there that can help you and guide you through the design and development prototyping process. And our first I just heard some nightmare stories about like, “Here’s something that we built and we didn’t talk to anyone. And here’s how we wasted like millions of dollars for this company because we built this thing that either doesn’t work or there’s this huge error we didn’t foresee or the people just don’t want it.” And so after hearing those stories I was like, “You know what? Um we should probably go talk to some people.” That’s one thing about my job and what we do is that girls in this age group are so fun. They’re so fun. They’re so opinionated and like fierce and hilarious and independent. And so it’s definitely the best part of my job is just meeting these girls and hearing about their lives and just being so impressed. I’m like constantly impressed by girls in this age group and like the cool stuff that they’re doing.

JL How did you break into that? Like, how did you get access to being able to talk to these girls and finding out what they wanted? Was it through one of the incubator programs? Was it through NYU? Was it through something else?

SC So there’s a statistic like 94 percent of parents in the US want their kids to be exposed to more you know programming and programming resources. And not even 40 percent of schools have computer science programs, and what is called a computer science program in most schools is like not something that we would consider programming. One thing that this has really exposed me to is just what a huge gap there is. Like we tried to like visit the entire demographic of you know socioeconomic classes uh in this age group. So if you go to a private school they will have a computer science program taught by a programmer and if you go to most public schools they have like a typing program taught by a teacher that doesn’t know anything about programming and – if they even have that, you know, sometimes there’s like a computer for an entire classroom to share.

[20:00]

So what we did is we volunteered to teach some classes. We were like, “Hey, we’re programmers. We’ll teach, you know, some beginner programming classes to your students in exchange for them answering some of our questions.” So that was kind of how we got in there. And it was a pretty neat thing to be able to meet girls and talk to them.

JL Yeah, that’s so smart! So you work with a co-founder, Brooke Moreland, on Jewelbots, right? How did you come together? How do you find that you’ve surrounded yourself with people to help make your vision come true?

SC Brooke was—when I moved to New York—one of the first people I met. She had a company called Fashism with an ‘s-h’. It was kind of like Instagram before Instagram, where people would upload pictures of their outfits or like fashion and people would like rate their fashion. And it was really popular with teenagers. Like hugely popular. And so with her background, you know, her skillset is just really complementary to mine in the way that she has fashion and business in her background, and I’m more focused on the technology side of things. And so when I started working on this, I reached out to Brooke and was like, “What do you think?” And she’s like, “This sounds awesome.”

JL And for me sometimes, I have the problem of like how do you hold an idea that’s like so precious to you and then like trust others? Or like even be brave enough to first mention the idea to someone else?

SC Yeah, yeah, I had been working on it for a few months already. And it’s so funny like when you first start prototyping something, it looks like garbage. Right? Like you’re always like—and when I was first working on this I was using Arduino and things were, like, taped together and falling apart and all this stuff. And so I just kind of showed her this thing. And she’s like, “Oh this is cool!” And then you have to find people that I think are like…can see past the tape.

KL [Laughs] yes.

JL So once, you know, you showed Brooke the idea and she was like, “This is great.” Were you both like, “Okay, we’re going full-time on this”? How did you sort of build up to what Jewelbots is now?

SC At the time it was just me and I was full-time on it. And going full-time on a side project is really hard. I wouldn’t have been able to do it without getting into Highway1, as they give you seed funding for your business. So I had already been full-time on it for a few months and then she had just left her job. So we kind of both just jumped in.

JL Monetary blockers I think are tough when people have ideas. You know, do you have any advice for people that are sort of like, “Well, what do I do? I have this idea. I’m not sure how to take it to the next level.”

SC Before that I had a full-time job and it took me – I had been working on it for maybe about eight months or so part-time before we got into Highway1, before I was able to quit my job, and I’ve definitely been there. You know, Girl Develop It, I always had a full-time job. And it’s really difficult and one thing I learned fairly early in is even if you make the smallest bit of progress at night—you know, like, you get home, you’re exhausted, you don’t feel like working on anything—and you just spend five minutes writing one email, right? If you can get that one email out, or do that one thing that will push things forward, you know you’ll just keep going. The place where you get lost is when there’s, like, three weeks and you didn’t work on it and you’re just procrastinating because you’re like, “I have hours and hours of work to do.” But if you just make sure to take a little time every day, or you know just a few times a week, making sure you’re spending 15 minutes, 20 minutes, you can make sure that things keep growing.

JL I like that a lot. Because things can feel overwhelming. You know you take a break from something and all of a sudden there’s so much to do versus a little. So I think that makes total sense. So before Jewelbots, you know as I mentioned, I know you through GDI, Girl Develop It. Can you tell us a little bit about Girl Develop It and how that got started?

SC Yeah! So we never set out to make the company that it is today which is a really awesome, big non-profit. So one thing that happens to female developers is you will meet—like someone will be like, “Oh it’s so cool that you’re like a female developer! I know another female developer. You guys should be friends.” [Laughter] And you’re always like, “I mean, thank you, but like [laughs] I have work, I have a job.”

SWB And like there’s more than two of you out there. You know, like, “Oh gosh, you have to know this one other person who they happen to have the same job.” It’s like, do you say that every time you meet somebody who’s an accountant? [Laughter] “I also know an accountant!” No, you don’t.

SC “Do you know them? Do you know this other accountant?” [Laughter] Yeah so when—so someone had done that to us, and it was actually fortunate because we were talking about how in our computer science classes often we felt like we were afraid to ask questions because we were afraid that, you know, sometimes you feel like you ask a stupid question, it’s something you should know. Like, people in the class are going to be like, “Oh god! Of course the girl doesn’t know this!” [Chuckles] and, like, start throwing batteries at you or something. I dunno [laughter].

JL Huh, Philadelphia style [laughter].

[25:00]

SWB But that sounds frustrating, right? It’s like you feel like you can’t just hang out and focus on learning and getting the most out of your class because you have to sit down and be like, “Oh I’m also somehow like a representative for my gender here.” It’s like, that’s a lot of extra pressure and a lot of bullshit.

SC It is. It is and so having both shared that experience, we were like, “Wouldn’t it be great if there was a place where you know like people could learn and they could ask every stupid question that they think of?,” you know, and not be afraid of having to know that? Because also learning as an adult…like, kids are so fine not knowing things, you know? Like, because kids: you’re not supposed to know. But as an adult, you know, it can be scary asking questions because, you know, you’re supposed to know. So we scheduled just one class, one HTML/CSS class. This is in 2010 when there wasn’t a lot of these boot camps and things like that teaching. And we didn’t know how people were going to come or if they would be into it or anything like that but it ended up selling out, you know, in the first day. And then we planned another class and another class and then people in other cities were like you know, “We want to do this. This sounds cool.” So finally you know it started growing and it kind of like grew like a weed. Like it just kind of—yeah, it was pretty wild.

JL So in a lot of teaching for Girl Develop It, I know a lot of times the students they want to make a change in their career and they’re ready to try something new. Do you have advice for people that would want to start a new career, how they get started in doing that?

SC Programming isn’t hard. Like, you know, we’ve done this disservice as a community to say that you have to be good at math to be a coder, or you have to be some kind of genius to be a coder, and it’s so not true unless—I mean, yeah, there are, like, people that work—there are like quants that work in finance, and they have very specialized degrees. But most, you know, development jobs where you’re doing web development, it’s not rocket science. You know, it’s not anything that the average person can’t understand if they put in the work. So I think that, first of all, don’t be daunted by it—don’t think it’s not for you or you’re not smart enough, because I promise I’ve yet to meet the person that can’t understand how to, like, do an HTML/CSS page after like you know sitting down for a bit and working to understand it. And also, you know, be ready to put in the work, because it’s definitely hard work.

SWB That really brings me back around to thinking about Jewelbots and how powerful it is to bring that to girls who aren’t getting that message, right? Who are like getting far too many messages about technology being something complicated and foreign and sort of you know being kind of alienated from it already at a young age and not even knowing you know what an engineer does. I really like the idea that you’re making it feel accessible and relatable because you’re totally right, this isn’t something that normal people can’t do. It’s not just for special people. And so I’m curious, like, as Jewelbots has grown and developed like, where do you see that going?

SC We’re on target.com, we’re on our own website, we’re in a lot of places and it’s grown a lot, which has been very cool. We also were in the Wired store, and I think that the way we see things going is a good question. We’re about to make some big announcements for Jewelbots and kind of ask our audience and our community what they want to see from us in the future. You know, this community has come together of young ladies and they’re building things and sharing with each other and the coolest thing I think is the tiny speaking careers that are launching because of these eight-year-olds—eight-, nine-, 10-, 11-year-olds—that are going out there giving conference talks about programming their Jewelbots, which is so adorable. Like, I cry every time. I really do. And that’s not a joke. I’m just like sitting there crying [laughs].

JL That’s so amazing!

SC I know!

SWB Yeah, that’s super cool.

SC Yeah. But so we’ve shipped 10,000 of them now, and we’re working to figure out what’s next and what we should be working on next. So we’re about to announce some big stuff and then ask the community what they want to see from us.

JL Oh I can’t wait to hear more about that. Speaking of speaking, I know that you cut back on speaking to make time for Jewelbots. How’d you come to that decision?

SC I don’t know about you, but when I was younger I didn’t really travel. Like my family, like we went to Disney once and my family was very like we drove 20 hours to see family members and that was our vacations which I loved them for. Like [laughs] I’m not complaining. But getting older like being able to travel the world to give conference talks was such a cool experience because I got to see so many different places. But what I started realizing that even though it was fun and glamorous and things it was getting in the way of work, it was getting in the way of like getting things done. And so now when I do talks or when I get you know asked to do talks, I evaluate like, what will this do? Will this help the business? You know um or will this be you know a distraction?

[30:00]

JL That’s great and then, Sara, have you ever felt blocked or in a rut? And if so, how have you gotten out of it?

SC Yeah. And that’s a really good question. Focus can be hard, because there’s just so much going on, and often you feel like you’re doing the same thing every day. I usually focus on my personal life then, or, like, what habits I can bring to my life in general that will be beneficial because often it’s not work, often it’s work affecting life, right? So if in work I need to be doing the same thing every day for a while, that means my other time I should try to do something fun. So I usually focus on adding a new habit or, you know, something in my life that can distract me from the the rut, the day-to-day.

JL And then before we wrap up, do you have any final advice for anyone that’s got an idea and wants to get that idea to a product?

SC What I say all the time is, just start with those baby steps. It’s going to take a thousand baby steps. Everyone has a good idea, right? Everyone. Ideas are worthless unless it’s something that gets made. So you know, if it’s going to take a thousand baby steps, then if you start today, you only have 999 left. But if you don’t, then it’s never going to happen. So it can be really daunting. You know, I look back and I can’t believe we have like a manufactured product. Like I never—it’s just insane. I never would imagine I could do something like this. But, it just took a thousand baby steps.

JL I love it. Sara, thanks so much for joining us on No, You Go today.

SC Yeah!

[Music fades in]

JL You’re so awesome!

SC Thank you for having me.

[Music fades out]

Fuck Yeah of the Week

[31:45]

JL You know when you’re so excited about something that you just start going google wild and you have like one million tabs open and you can’t wait to read them all? That’s our next segment: the Fuck Yeah of the Week—where we get super excited about someone or something that we just want to google the shit out of. Katel, who’s our Fuck Yeah this week?

KL I’m gonna go ahead and say it’s daylight, because this morning when I was making coffee I looked up and I realized that it’s now light out in the morning a little earlier, which is so awesome, because you know just a few weeks ago it was like dark when I was making coffee, which is just really depressing. So I’m just really excited that our days are getting a little longer and I feel like we can get a little bit more light and a little bit more time back into our lives.

SWB And a little more energy, right?

KL Yeah, definitely.

JL I love that. I mean I know when I you know I work on sites so when I’m leaving work when it starts getting dark at four, I’m like, “Okay, well,” you know it’s hard to sort of keep in that mind set where like I’m still at work because then it feels like daytime is work—

KL Yeah.

JL —and nighttime is home. And so when like the day starts pushing more forward, then I’m like, “Okay, look, I still have this crossover.” It’s not such a hard line between like work and home. It’s just like, “Oh, here’s just my day.” Instead of like, “Here’s work. Here’s home.” It feels so versus each other—

KL Yeah! You’re totally right.

JL —when it’s day versus, you know?

KL It feels like there’s a much crisper line.

SWB Plus, every day is one step closer to it being summertime stoop beer season, and that is something that I look forward to saying, “Fuck yeah” to very soon.

KL Me too. And beer garden weather. So, fuck yeah, daylight! [Music fades in.]

SWB Fuck yeah, daylight!

Outro

[33:25]

JL Well that’s it for this week’s episode [music fades out] of No, You Go, the show about being ambitious—and sticking together. No, You Go is recorded in our home city of Philadelphia, and our theme music is by The Diaphone. Thank you to Sara Chipps for being our guest today [music fades in]. We’ll be back next week with another episode [music ramps up to end].

Pocket Rabbits with Eileen Webb20 Jan 201800:47:05

We made it to Episode 2—and hey, so did you! High five!

This week, we’re all about TIME: how we make it, how we use it, and how we think about it. We’re also joined by our very first guest, Eileen Webb, who straight-up blew our minds with her take on making time on your own terms. Seriously, it’s . Just listen already.

> Why should my work get all of my best brain?
> —Eileen Webb, founder of Webmeadow

Here’s what we cover. (Yep, there’s a full transcript below, too!)

Show notes

First things first: is it time for for lunch yet? We think so (we’ve been thinking about snacks since 10:15). We start out with a segment on reclaiming lunchtime for, well, whatever you want:

  • Jenn tells us how she convinced her coworkers that watching Jeopardy at work is healthy. (We’re totally sold.)
  • Katel sits down for a fancy meal for one.
  • Sara heads out for a midday run, meetings be damned.

Next, NYG sits down with web strategist-slash-farmer Eileen Webb for an interview that’s sure to stick with all of us for quite some time. We talk about:

  • How Eileen and her partner went from burnouts in the first dot-com boom to running a bakery to finding their niche doing digital strategy from their home in northern New Hampshire.
  • Why morning meetings don’t work for Eileen’s brain, and how she avoids them.
  • Why Eileen trades the 9-to-5 for a sunrise hike every Tuesday—and never once feels guilty about it.
  • How to stop letting your calendar (and other people’s bullshit requests) run your life.
  • Also, pocket bunnies (no, not those kind).

Follow Eileen on Twitter, or hire her at webmeadow.com.

Also in this episode:

Thanks to our friends The Diaphone for the use of our theme song, Maths, off the album of the same name. 

_This episode is brought to you by CodePen—a social development environment for front-end designers and developers. Build and deploy a website, show off your work, build test cases, and find inspiration. _

Transcript

JENN LUKAS: Today’s show is brought to you by CodePen. CodePen is a place to write and share front-end code. You can try out new technologies, learn new things by forking other projects, and show off your own awesome work. Your profile on CodePen is like your front-end development portfolio. Learn more and create your own Pens at codepen.io. That’s c-o-d-e-p-e-n dot i-o.

JL: Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

KATEL LEDÛ: I’m Katel LeDû.

SARA WACHTER-BOETTCHER: And I’m Sara Wachter-Boettcher.

Today on No, You Go we’re talking about time. How do you make time for things you want to do while keeping all the things you have to do in check? We’ll explore making—and breaking—routines and habits, and pull apart the politics behind how we spend our time.

And we’re really excited because today we’ll be joined by Eileen Webb, who’s here to talk to us about things like sunrise hikes, why she doesn’t book meetings in the mornings—and, oh yeah, running a consulting company from a farm in rural New Hampshire that runs on solar energy.

But first on the agenda: I’d like to take Lunchtime with Jenn Lukas for $500, Alex.

[Intro music]

JL: There was one night that we were staying late working on something and my whole joke was, “I gotta get home in time to watch Jeopardy. And someone was like, “oh, you know we could stream it.” We streamed Jeopardy while eating dinner together as a group while we were working hard to finish a project. And it sounds a little silly but it was, like, really awesome to take a moment while we were trying to meet a deadline. But then we stopped to all eat dinner together while watching Jeopardy, which is probably the greatest game show of all time. And I don’t say that lightly, because I’m like really into The Price is Right.

So it just became a little bit known about how much I like Jeopardy at work. And we would talk a lot about it. And that got other people—other big Jeopardy fans would come out of the woodwork and start telling me about how much they loved Jeopardy. The Jeopardy thing just sort of continued. Some of us would come in the next day and be like, oh, did you see Jeopardy last night? And we would talk about Jeopardy. Someone made me an Alex Trebek Slack icon, you know, the usual.
SWB: What do you call a Jeopardy—are you, like, a Jeop-head? Like what do you call that?

JL: I do not care for that!

KL: Did you all end up playing that first night? Were you, like, playing along?

JL: Yeah we are all for the yell out the answers. There’s no, like, “don’t say the answers.” And no one says “what is.” Actually, someone says “what is” now, but to be fair, we have a new coworker at work, and he was on College Jeopardy.

KL: Whoa.

JL: Yeah, legit. Anyway so this kept going. And then like once the weather turned cold, we would—when it comes down to lunchtime, we would eat lunch outside a lot. We have a really great outdoor setup down at our campus—and, oh, I hate the word campus—laughs—down at our workspace. Anyway, once the weather got cold, we still wanted to do things together, but it got a little weird because you don’t always want to eat in the cafeteria, so sometimes people bring lunch back to their desk. And we actually just renovated our office space, and we have this great pod setup.
So we started doing Jeopardy lunch where we would just pull it up on the TV. And then people would start hearing the theme song, and they’d be like, “You guys are watching Jeopardy?” And we’d be like, “Yeah, we’re watching Jeopardy.”

KL: Get on in here!

JL: Right? Exactly. So it just started being a thing. Like, “Hey, are we going to watch Jeopardy today?” And it was like, “Yeah, we’re all going to grab lunch now. So we’d go grab lunch together, bring it back, and now we watch Jeopardy. And we have a little Slack channel, so we can let people know when it’s starting. Though, we have a very open building, so it’s pretty obvious when Jeopardy is starting.

[Laughter]

SWB: How many people come and gather and watch Jeopardy at lunch now?

JL: I’d say it’s anywhere between like 5 and 10, but a variety.

KL: That’s a good group.

JL: So like, there’s a rotating group of I’d say 15 or 20 people.

SWB: When you started doing this, was it ever difficult to feel like this was a good use of your time, or feel like you should be back at your desk instead of taking the time away to watch the show?

JL: Yeah, totally. And not to mention, our desks are right there. You can see it. In fact, someone made a quote-unquote joke one time that was like… I was like, “Hey, wanna watch Jeopardy?” and they were like, “No, I have work to do.” And I was like, “Yeah, but this is lunch!”

KL: Yeah, like, remember that?

JL: You know, they have these amazing studies where, like, you can only focus on things for such a length of time. There’s this interesting thing, it’s every 10 minutes that you have to stop what you’re doing for a minute to digest what you’ve done and get back at what you’re doing.

So we’re talking about four hours at this point. And I think at that point it’s really important to stop for a minute, take a break, eat lunch, watch a Jeopardy or whatever your thing is, and then get back to what you’re doing. And I think you start fresh. I think that’s how you avoid daily burnout.

SWB: Yeah, you know when you were talking about Jeopardy lunch, I think a lot about some of the pressures that I’ve seen in offices around constantly looking like you’re busy, or looking like you’re working. I’ve realized that much of that is a show, that people who—you know, you feel pressure to constantly look like you’re working, so you eat lunch at your desk. People who do that, they’re not actually more productive, and they’re probably more miserable, than if you just took a real break and sat your ass down somewhere and did something that was not work and was not intended to look like work and was not pretending to be work.

[5:00]

JL: Yes. Ugh, yes. [Laughs] It’s funny, they have all these browser extensions to stop you from looking at certain sites while you work. And it’s so much easier to do that if you are focused, and then you take that official break.

SWB: I think a lot about the conversations we have about time, and how we get really focused on making sure you carve out time to do big things. People will write about how, you know, “Oh, I wrote my book by sitting down every morning between 6 and 8am and writing 1500 words for two months, and that’s how I wrote this book.” That seems like a miserable way to write a book to me, personally, but I think that moreover, so many of those conversations are just about how do we do big things. But what we’re talking about here is much more around how do we make time for things that seem small, but have a much greater impact on our wellness and on our psyche and on our ability to have boundaries.

JL: Down where I work, we work at the Navy Yard in Philadelphia, which is in South-South Philly, you can’t go any further, it’s surrounded by the river. There are some really neat areas to walk in. I know people who will just walk down by the river and look at the old ships during lunch break, too. And so, there’s all sorts of like—you really take a lunch. Eat your lunch, get some air, and do something that clears your mind to give you a good second half of the day.

SWB: Katel, what do you do for lunch?

KL: Oh, gosh, well, sometimes, I do have to admit, sometimes I will eat something very hurriedly over the sink so I don’t get any dishes dirty. It’s very efficient, and it’s very sad.

I was actually just thinking, one of my absolute favorite things is when I am traveling whether it’s for work, or I am out somewhere and I just happen to be on my own, sometimes i will go and just have a really fancy lunch by myself somewhere, and I’ll just get something extravagant, just because I can. Or something that’s like, oh I should save that for dinner, or whatever. And sometimes for me, just having that, even if it’s not a two-hour thing, it’s really nice to kind of like, sit with yourself.

SWB: I don’t love going out to lunch most of the time. Like Katel said, I love going out to a fancy lunch every now and again, but for the most part, I prefer to eat home foods for lunch. I like to make a sandwich or assemble leftovers or put together a salad, and that’s fine. But what I’ve found is really important for me is to get out during the middle of the day, and I find that that’s my favorite time to go to the gym or go for a run. Something I have been prioritizing more and more is making sure that that happens, and that happens before it’s super late in the day.

Because I work from home, and because I tend to have a fair amount of autonomy over my schedule—I mean, I have meetings and things, but they’re meetings that I agreed to set—I can kind of, you know, always fit it in where I want, in theory. But time slips away so easily. So it’s like, you have a couple meetings, you do a little work. All of a sudden you’re really hungry, so you eat something. Well, can’t go running right after you eat something. So now I get back involved in some work and some meetings, and suddenly it’s 5pm. And while I can still go for a run then, what I have found for myself is that making sure I get the time to go out sometime more in the middle of the day, I am doing something that is totally distinct from work, and that forces my brain out of the work zone, and I end up having an overall better day, a more pleasant day. And so I really have been trying to prioritize that, and prioritize it on top of things that seem more important in the short term, but I’ve realized in the long run aren’t.

KL: That’s one of the things I’ve struggled with the most not working in like an office or a structured environment. Because my time is my own—and that’s really great, and I am very grateful for that—I also don’t have any accountability to anyone to be like, okay, I gotta go take a break, and this is going to help me be more productive in the long run.

I don’t know, I am just thinking back to when I was starting out in my career, and maybe I didn’t have as much time or flexibility, or didn’t feel quite as much like I could take a break, I think, like, conversely, removing myself from the office and actually like—even if I wasn’t going out and like buying a nice meal—I would just go eat lunch somewhere else so I would feel like, okay, I wasn’t sitting at my desk and I wasn’t being judged, but I am taking time for myself.

JL: Yeah, that’s so important. I can only imagine. I mean I luckily sometimes have someone who sits next to me and says, “hey, you gonna go get lunch?”

KL: Yeah, it’s like, hey, are you just going to sit there all day?

JL: You need a lunch app that rings, that’s like “hey!”

SWB: Well you know, this whole conversation about reclaiming lunchtime and taking time for yourself, it makes me extremely excited to introduce our guest for today. Katel and I had the chance to sit down with Eileen Webb.

[10:00]

Eileen is somebody I’ve known for years, and she’s always the person I turn to when I want someone to give me some good advice and some thoughtful ideas about how to look at my time differently, and how to make sure that I’m creating space in my life and habits in my life that are going to give me some sustenance and some perspective and not burn me out.

[Musical interlude]

JL: CodePen’s a powerful tool that allows designers and developers to write code—like HTML, CSS, and JavaScript—directly in a browser, and see the results right as you build. Whether you’re new to front-end code or have been writing it for years, it’s the perfect place to learn front-end programming languages. You can show off what you create, build test cases, and get help on tricky problems.

Not to mention, you can find inspiration browsing all the awesome pens that other people are out there making. It’s a great community that I love being a part of. Whenever I have a new idea and want to get right to making it happen, I open up a CodePen and just start coding.

I can skip all the things that are roadblocks for me—like setting up environments and getting hosting—and just get right to the projects I want to create. CodePen has so many cool things to explore, like CodePen Pro and Projects. Sign up today and get started by visiting codepen.io/hello.

[Musical interlude]

Interview **: ** Eileen Webb

SWB: I’m excited to introduce all of you to Eileen Webb. Eileen is a friend of mine, and she’s also the director of strategy and livestock—no, seriously, livestock—at Webmeadow, a solar-powered web consulting company in New Hampshire. When she’s not tending her chickens or Instagramming her bunnies, she’s helping progressive organizations with their digital and content strategy, giving talks at lots of different tech conferences, and she’s teaching workshops (sometimes even with me!).
Eileen, welcome to No, You Go.

EW: Hello Sara, hello Katel.

KL: Hi!

SWB: I am so happy we could interview you nice and early, because I feel like you have so much insight into making a working life work for you, and getting comfortable with the idea of that not looking like everybody else’s, that I think people are going to really love.

EW: My life is definitely not looking like other people’s.

[Laughter]

SWB: Yeah, so I would love to start out talking about that. I know that you live in northern New Hampshire, you don’t live where a lot of us would imagine an ambitious tech professional would live. Can you tell us a bit about what your day to day looks like?

EW: Sure I live on a small farm. And so a lot of my day to day actually revolves around animals and livestock and like, in the right season, vegetables and growing things. But right now, the depths of winter, so it mostly involves bringing thawed water to animals in the cold temperatures. A lot of my day honestly is animal focused. And then I come inside where it is warm and I sit at my computer talk to clients all day. Because of the kind of work that I do, I do a lot of work that is people-focused. I work with a lot of teams and I work with teams to figure out how they are going to do things with their teams moving forward, and sort of how to change their internal processes. And so I spend some time making documents and working in spreadsheets and looking at websites, a lot of time talking with teams and talking with people about how to make their workdays better.

SWB: So how did you end up building that kind of working life? What led you to have a web consulting company that is also on a small farm in northern New Hampshire?

EW: My partner and I both worked in Silicon Valley in the ___ era, so in the first dot-com boom. And it was very, I don’t know, dot-commy? It was very busy, and long hours, and, you know, working for sort of Wall Street bros.

SWB: Mmmmmmhmmmm

EW: Yeah, I know. Wall Street bros. Yay. When we left that, we—so, my mom grew up in northern New Hampshire, so we actually moved to my great-grandparents’ farmhouse, which was still in my family. And for a while we ran a bakery, because we didn’t want to do computer stuff anymore. But there comes a point when you can only make so much money off of baking bread, and if you want to make more money, you have to just like literally scale up and bake twice as much bread. Or you can build someone a website and get paid so much more money than baking some bread. So we went back to doing website stuff. And I have a background in backend development, so I did a lot of server-side stuff and sysadmin kinds of things, and like programming of content management systems. And my partner is a front-end developer, so he would do the CSS and the HTML and the sort of performance-dev stuff. So we built lots and lots of websites for people. And then because I don’t like working that much—

SWB: Oh, we’re going to dig into that a bit further in a minute.

EW: I don’t like doing work that people won’t use, and so it got to a point where, when people would ask me, “Oh, will you build me a blog section on this site?” I’d be like, “Why? Prove to me that you need it. Prove to me that you have the internal capacity to fill a blog on a regular basis.” And sort of that type of attitude ended up spilling over into full-time strategic work.

[15:00]

I started out doing strategic work because I didn’t want to build things that people weren’t going to use, and then even when I graduated to the point of having other people build the thing, I still really like asking all the questions: what do you need? Why do you think you need it? How can we demonstrate that this is true or not true? And so I ended up being a strategist all the time. And because I’m self-scheduled, I was also able to weave in all this animal stuff and all this lifestyle stuff, like living out in the woods and going hiking and all that kind of stuff.

SWB: Yeah, tell us about that. Tell us about your going hiking.

EW: I want to be careful because when I say hiking, a lot of people really picture, like, backpacking. And I am, if nothing, just the worst pack mule in the entire world. I hate wearing backpacks. I hate carrying things because it’s a lot of work. And so when I say hiking, it’s more like walking, it just happens to be that I live in the woods in the mountains. So it’s walking, but in trees [laughter]. So I do a lot of walking and hiking.

My partner and I, we take off every Tuesday morning, and we have for more than a decade at this point. We take every Tuesday morning and we go out into the world. This time of year we go snowshoeing and cross-country skiing. Other times of the year we go kayaking or we mostly do walking, because it’s obviously the easiest thing in all seasons. And it’s a really important piece of our physical self-care, and also our mental self-care, in giving ourselves space to work with our clients, and to give ourselves to someone else for so much of our work we. It’s a little bit of time we take back for ourselves.

KL: That’s so cool. I just gotta say that.

SWB: Yeah, I love this. And it’s one of the reasons that I really wanted to talk with you. Not just because of the hiking, but the concept behind it of taking that time consistently and prioritizing it. I think I’ve talked with you about this before, where I’m like, okay, I would like to do more of that, and figure out, how do I systematize that into my schedule, because I don’t think I give myself enough of that. And so I am really curious, how did you and your partner make that a priority, and what are the habits or routines that you have that enable you to keep that time protected?

EW: I am a huge huge fan of…I don’t remember if it’s called time-blocking or time-boxing. That’s how you can tell what a big fan I am of it.

[Laughter]

If I block stuff off on my calendar…like, my calendar, if I click over to my calendar right now, On Tuesday morning, it just has a big block of time, that is a recurring block of time every week, that says “Tuesday Adventure.” And so when I am going to schedule things, when I am looking at when people want to have calls and things like that, it is already blocked off. And like, even though it is just blocked by me, right, it’s not like there’s an invitation with lots of other people on it, literally having that visual block in my calendar graphics really helps me remember that that is what I am supposed to be doing on Tuesday mornings. I do that with all my calendar stuff.

My Thursday mornings are blocked off for what I call “work selfies,” which right now is usually a writing project, but sometimes is like taking a class in git, or whatever random thing I want to do. And I like to block things off. I usually try to keep my mornings free for intense brain work, and then my afternoons are calls and meetings, just because that’s how my brain works best. So like, building the structure in is really important for me.

I have this friend, Krista Scott Dixon, she’s like a personal trainer and nutrition coach and stuff. And she talks about how willpower is what we use to not punch our boss and to not pull our pants down in the middle of the supermarket, and that willpower is an overtaxed resource. You cannot depend on willpower to do things like make good food choices and decide to go to the gym, because your willpower is just, like, out most times of your day. And so instead of relying on willpower to remember to do those things, it’s all about relying on structure, and setting up structures that make it so that you’d have to have willpower to overcome the structure. So you set up the structure in a time when you’re calm and making good prioritized decisions, and you sort of build the shape of a day and the shape of a week that supports whatever your goals are.

SWB: So I need to sit down, have a protein-laden snack, take a deep breath, light a candle, and then structure my day or my week.

EW: Yeah.

KL: I love that.

EW: This works for me because of the way my brain works. I am really good at following structures I set up for myself. I don’t get tempted away. Just sort of awareness of the stuff is the most important thing for me—awareness of, like, of this is what this timeblock is for is enough for me to be like, well, I guess past me said this is what Tuesdays are for.

[20:00]

Obviously that wouldn’t work for everyone. But for me, just setting up the structure makes it pretty easy to stick with it.

SWB: It kinda seems like there’s a certain faith in yourself you have to have to make that work, right? You’re trusting that past you made a good choice and not a bad choice, and not second-guessing that.

EW: Yes.

KL: I think it’s also, like, just feeling accountable to something, and if that’s a framework, I feel like that makes so much sense. I’m a really visual person, too, and I feel like looking at a calendar that has blocks reserved for things that I’m doing, seems like a no-brainer. When I went from regular office job to being solo and working remotely, that went away. And I feel like I need to re-institute some of that.

SWB: You know there are people who talk about their calendars as being basically slots to be filled. Their calendar will literally have meeting after meeting stacked up on it, and it’ll have one 30-minute block at 12:30 and somebody will come book that. And that mode that people get into, or that their corporate culture almost forces them into, or at a minimum sort of encourages, is one that’s very much, you’re in a reactive mode all of the time. It’s like your calendar is a thing being done to you. And then there’s those people who treat their calendar as more like something that they have ownership of, and they create slots for meetings and they say, okay, this is when I’m available to meet. It’s a more proactive way of looking at it— of saying, I need to reserve parts of my day for things that are not just requests of me, but are the priorities that I set up for myself. I’m the best judge of my own priorities; I can’t have 7,000 people making requests of me.

EW: I think there’s also something around the idea that—I think that we all are pretty aware that we work differently at different times of day. Like, I know that for myself, morning time is when I can do deep brain work. It’s when I can do synthesis, and analysis, and sort of like, deep focus. Where, anything after lunch is like, I can still do work, but I can’t write essays—I’m good for meetings. I’m real good at scheduling calls in the afternoon. But I can’t do deep, intense, sort of, focussed work, because it’s just not how my brain chemistry works. And so if you know that about yourself and if you have been working, you know, long enough that you recognize those patterns in yourself and you pay attention to them—making sure you use the right parts of the day, doing the right kinds of things. Sometimes people will ask me to do meeting in the morning and every once in a while, I’ll say yes, but I’m really reluctant to. Because I know that I could do meetings in the afternoons and that would be great, but if I do a meeting in the morning, I’ve basically lost my morning for doing focused work.

SWB: That’s something I really wanted to ask a little more about. You said that blocking off time is often enough for you and that’s enough of a reminder to yourself. But I’m curious: when you get those requests and when they’re from someone who’s insistent that they don’t have any other time or it seems important—how do you push back against that or how do you evaluate those things and make a decision about whether you’re going to, you know, sacrifice the schedule that you were going to have for something—or that you’re not going to? How do you process that and make sure that you don’t end up consistently setting the time aside and then not giving yourself that time?

EW: So I think a lot of that comes back to the idea of sort of having faith in yourself. And I am so fortunate as a consultant to be able to control my own time and other people can’t see my calendar. So if I say I’m not available before Tuesday at 1:00 PM, no one has any reason—I mean now, if they listen to this podcast, great, now they know!

[Laughter]

EW: But, no one has any reason to question my calendar, right? Like, they want to meet with me and I will give them some number of times. You know, I’ll say I’m available this chunk of time and this chunk of time. And so that’s one thing—is literally being in control of my own calendar and believing that I have the right to manage my own time. And the other piece of this for me, is that mornings are when I do my best work. And I was telling a friend about this a couple months back, and she said, “Well but you go out hiking on Tuesday mornings. Have tried doing your hiking in the afternoon instead?” And I just had like, an off-the-cuff response of, “Why should my work get all of my best brain?”

KL: Yeah!

EW: It was what my dad would call like, a throwaway comment, but I started thinking about it after I had said it, and realized that’s actually core to the way I manage my time. If you wait until you’re running on fumes before you do any sort of self care, the kinds of self care you can do are super limited. If you wait until a Friday night for the first time for you to like, take time to let your brain rest, pretty much all you’re going to be able to do is sit on the couch and watch Netflix.

[25:00]

SWB: You don’t know my life!

[Laughter]

EW: Sitting on the couch and watching Netflix is a glorious joy that we should all partake in as much as we can. But if that’s the only thing you can do, it’s sort of not giving yourself a full range of nutrition of what it is your body needs, and your brain needs, to sort of heal and take care of itself—and keep you in your best prime. So I think a lot about—I mean I used to think about this a lot and now it’s super second-nature, I’ve just ingrained it. That, I’ve set up this schedule to make it so that I am able to do my job. To make it so that I am able to work with clients well, and I am able to take on contracts and sort of manage these hairy people problems. And just sort of deal with everything that running a business entails. If I shortchange the structure that I set up to keep myself safe and healthy, I’m limiting my sustainability as a person with a career.

SWB: And you know, I know everybody has different capacities, and everybody has different blends of types of work—and amount of work versus other stuff going on in their lives—that’s sort of an optimal blend for them. But I love this idea that, I think is true for everybody—there is a way of doing work that is sustainable and that is giving you energy. And there is a way of working that is just chew right through you. And, for me, I know it’s been hard to give myself the gift of setting some of those limits because I feel both kind of a constant drive professionally—but also I guess I just really love doing stuff. I’ve realized something about myself. I used to think that to have work down time, what I should be doing is “relaxing.” And what I realized is that I don’t actually enjoy relaxing. Like, I like a spa day every now and again, for sure. But I do not like to hang out all day on a weekend day and like, binge watch a show. I don’t enjoy that at all—I hate it. And for me, I need to do non-work things—like you mentioned going hiking. I need to be doing something active, whether that’s intellectually active or physically active, I need to be doing something active in order to feel like I’m having an enjoyable and sort of, satisfying time. But that I need to give myself over to those activities and not let work bleed into them.

I have a big habit of doing the like, work-cation, where I go somewhere for a conference or something and then I tack on a little bit of vacation time. And that’s fine, because I get to see new places that way, and it’s amazing. It’s an incredible thing I’ve been able to do. But I cannot confuse that with an actual vacation, where I went to a place with the intention of not working.

KL: Right, and exploring it and seeing new things and actually taking it in, instead of being like, I have this break, where I can go and take a twenty minute walk and maybe see something while I’m trying to…

SWB: Or even taking a day or two at the end of a business trip is still hard, you know. I think something you said, Eileen, that i’m going to be thinking about for a long time, is why should work get the benefit of all of my best brain time.
KL I love that.

SWB: So like, being able to go on a trip and saying, okay, I’m only going on this trip for personal enrichment, so I’m going to give my best brain time to enjoying being in this place. I’m not going to use it all up at the conference before I get to see anything. I really love that concept and I think I’m going to be thinking about that for a while.

You have this schedule that’s really closely intertwined with your partner’s schedule. Where you take these hikes together, and you used to work on a lot of projects together. But he’s recently been working in more of a full time capacity versus working directly with you on projects, right?

EW: Yes.

SWB: How has that shift gone?

EW: It has been a really interesting shift. One thing is like, some of the things we just literally time-shifted. Like, we used to do Tuesday morning hikes that ended around lunch time. And now we do Tuesday mornings that end at like, 10:00am. So he’s not starting significantly later than he would otherwise. It means we have to get up earlier and leave the house earlier. And this time of year, the sun doesn’t even rise until like 7:30 or something. But I’ve always wanted to do sunrise hikes, and I don’t—I am not good at getting up early in the morning, it is not one of my strong points. And so I’ve never done sunrise hikes because I’m just too sleepy for that. And so now, we actually sort of have a need to do them because this is where they fit in the day. And so that is sort of a fun thing. Some of the stuff is the same but in shifting it, we found new places to explore.

It’s a little bit like—it makes me think of design constraints are what make artists sort of have their most interesting insights and creative bursts. Because there are like little constraints to work within. So now some of the scheduling constraints have made us find—like we found some more trails that are closer to home.

[30:00]

Because we live in the mountains, which is great, and there are trails everywhere. But it usually takes us a good solid thirty or forty minutes of driving to get to a trailhead. And if you only have two and a half hours total, like, that’s a lot of time eaten up driving. So we’ve finding a lot of more local trails. And these are not really marked trails. They’re not in guide books, right? They’re much more like a trail across someone’s land that is posted that people can walk here and that’s safe and fine and legal and everything. But you have to sort of search them out. So it’s been fun; it’s been a new set of explorations.

One of the reasons that both he and I pay attention to this stuff a lot, is that we both he have chronic health conditions that preclude us from overworking. You were saying earlier, like, “How do you make sure that you respect the time that you set aside for yourself?” And a great way to do that is if your body just shuts down if you stop respecting that time. That will learn you up really quickly. So both of us are in a position if we do do too much work, and if we do over-stress ourselves, our bodies will just react very strongly and in ways that are not pleasant. And so even with him doing more regular work and more sort of full time work, we are finding ways to make sure that we’re preserving what keeps us healthy.

SWB: You know, I think about the number of people I know who are managing a chronic condition and it’s a lot. But I also think that all of us are managing health in general and that’s probably something that we all need to be better keeping in mind. Regardless of whether we have a specific diagnosis or not. We are fragile little human people, and, right?

KL: Yeah I think we’re all dealing with just, the state of things, especially in the last year, eighteen months.

SWB: Oh boy, are we!

KL: And I feel like you don’t think of that as a condition or a thing you’d need to pay attention to or factor into how you plan your days or how you work or how you spend time with people, but it absolutely is. And I think just your point about being aware is just such a good one.

EW: There’s a phrase I really love in the disability rights community that people who are not currently disabled are are just temporarily able-bodied. For some people it’s very temporary. And for some people it’s like, maybe you’re getting a month of able-bodiedness, and some people are going to have years of able-bodiedness. But for the most part, like, it’s a pretty universal thing that at some point you will not be able-bodies anymore. So making the most of preserving that while you can and doing what you can to make sure that you’re not contributing to your own pain or your own exhaustion, is really important.

KL: Yeah, wow.

SWB: Yeah. This stuff is just gonna be so valuable for people to hear and get their—to get a little tiny Eileen in their head, whenever they’re looking at their calendar and making decisions.

KL: [Laughs] Are you doing career, life coaching?

EW: Yeah, I train the rabbits. One rabbit per person—it’s a pocket rabbit for like, a good two months until it becomes not a pocket rabbit anymore.

KL: Yes! Let’s do that!

SWB: Katel would really like a pocket rabbit.

KL: I kind of want to go back to the beginning. Something that you were saying about not wanting to build things for people that they didn’t use. To me, when you started also talking about how you got to be living on this farm and how that was a family thing—I think just the idea of farm life, you know, whatever you might imagine that to be. You kind of do what really needs to be done and you don’t do anything extraneous. I can see all of that really syncing up and I imagine that that impacted the way you approach work and the way you do things. I don’t know if you felt that way.

EW: Yeah, no, that’s definitely true. I think it’s less pointed and and more underlying deep understandings. Even just things like when the season changes. When it’s fall turning into winter, there’s a whole bunch of things you need to do before the ground freezes—like you can’t move fence posts once the ground has frozen. And you can’t sort of like, rearrange things. When the first frost comes, you need to pick all the tomatoes, today, because tomorrow they will be ruined. And so you abandon whatever other project you were kind of thinking about doing because this project now has the highest priority. And I don’t feel like I have any super direct lessons from that, but just as a sort of philosophy, like, what’s the most important thing to do right now? Let’s make sure we get that done first before we fritter off doing other things that might be more fun—but five days from now we’re going to be really said we did it in the wrong order.

KL: Yeah.

SWB: Well, it just seems like it totally connects you to a timescale and a rhythm that is outside of what most people would associate with their work—people who aren’t working on farms. I think it’s maybe a good reminder that there are many other ways of looking at the day, than like, through the lens of an iCalendar.

KL: Yeah.

EW: Yes. There’s also a whole bunch of like, farm interaction stuff. If you try to have one kind of animal in by itself—like if you just have chickens. It doesn’t work as well as if you have chickens and pigs.

[35:00]

And if you’re like, raising vegetables, you want something that’s gonna eat all the scraps from your vegetables. Rabbits will eat all of the kale scraps that we don’t eat. And there’s something really sort of neat and foundational in the way that all the waste from one thing feeds another thing. Like, I don’t really feel bad if I end up throwing out food—not like, huge amounts of food—but when there’s food that’s done, it just goes in the compost. And then the compost turns into garden dirt, and then I grow more food with it next year. There’s something very soothing in that, and there’s something sort of nice in finding the place where what feels like waste, can actually be turned into fodder for something else.

SWB: Well, that’s yet another amazing metaphor that I think will stick with me. Ok, we have time for one last question. What is the most rewarding thing that you spent time doing this week?

EW: Ok, so it was -26º F at my house last Tuesday; it was very cold. And we were like, what are we gonna do? Like, it’s freezing and we can’t go outside and we were feeling sort of stir-crazy. And so I took some really thick, warm fleece, and I made like a sweatshirt that has a cowl neck so you can put your entire head inside this sort of scuba neck. It’s like living inside a fluff.

SWB: GO ON…

EW: And it has a kangaroo pocket, so you put your hands in the warm belly space—it was just very, like, cozy. And I was very grateful to have the skills but also the machines in my house to let me make that clothing and have it be really warm and fuzzy. And I put it on and I’m like, I’m not taking this off for, like, three days. It’s perfect.

KL: That’s awesome. I really picturing this thing, too.

SWB: Yeah, I love it so much. Well, Eileen, it has been amazing to chat with you. I’m so happy that we could get the time to share with other people how you make time in your life. Where can people find you online?

EW: People can find me primarily on Twitter @webmeadow. I’m also at webmeadow.com, but that’s just like a static website. Twitter is a good place for me because it’s full of pictures of animals and also snarky comments.

SWB: Well, that is one of my favorite combos.

KL: Yes.

SWB: Alright, thank you Eileen!

EW: Thanks for having me.

Fuck Yeah of the Week

KL: You know when your friend gets promoted, or they launch their new portfolio, or they finally meet someone who just gets them—and you’re totally pumped for them? That’s our next segment. The Fuck Yeah of the Week: where we get super excited about someone or something that’s just been killing it lately. So, who’s our Fuck Yeah of the Week?

SWB: Well, our Fuck Yeah of the Week this week, is 2018 liberations. Let me tell you about what that is. So Cate Huston, who’s the mobile engineering lead at Automattic—the people who make WordPress by the way—she wrote this blog post a the beginning of the year where she said, “I hate new year’s resolutions. Not because I don’t believe in goals or working on myself, or the new year as a time to reflect and adjust. But because I’m tired of focusing on the ways I’m inadequate and need to do better. I hate seeing my friend worry about what they need to do better. Especially right now, when the world is selling so many of us short.”

I love this sentiment. That new year’s resolutions can be great but they can also be problematic if they’re just reinforcing ideas that you’re just not good enough. So, a few of Cate’s 2018 liberations were things like, “Doing things because I’m flattered to be asked at all.” For example, being a token woman on a panel, and saying yes just because she felt flattered invited. Nope! She’s not doing it anymore. Apologizing for her achievements was another one. That’s definitely something I’ve heard myself doing before. Where, you know, I’ll play down the fact that I’ve, I don’t know, written three books, or run my own business for half a dozen years. Like, those things are pretty cool, and I want to be excited about them. So I’m really happy to have found 2018 liberations and especially excited because all these other cool women started chiming in.

Here are a couple more examples that I think you all are really going like, that have come out in the past couple weeks. One is from Ellen Pao. She said that she was going to stop spotlighting people who don’t pay it forward. “I try to use my voice to highlight the great work of others with the hope that they will shine their light on even more others. But some people hold all the light for themselves,” she wrote. She said that in 2018, she wants to “shine more light on people who deserve more attention but are systematically neglected.”

And then there’s Karolina Szczur. She said that she was going to liberate herself from white feminism. “If feminism, allyship, or what-have-you isn’t intersectional and going beyond binary gender, there’s work to be done,” she wrote. “Feminism and allyship aren’t fashionable lifestyle choices.” Or this one from Erica Joy—she said, “assuming best intentions and similar pieces of advice that require I minimize experiences that are painful.” She says she’s done with that. So, ladies, what are your liberations for 2018?

[40:00]

KL: I love this too, and it’s such a good question. I feel like at liberations versus resolutions, it’s like, just so much more positive. In fact, I went to therapy earlier today, and I told my therapist all about it and she was super excited. So I felt like reaffirming in itself. And you know, that really just made me think about putting a focus on self care and self-betterment, and just not being worried—that it’s ok to put that first.

SWB: First off, like, shoutout for therapy.

KL: YES.

SWB: Therapy’s cool.

KL: Hands up!

SWB: People who go to therapy are great. Finding a good therapist is amazing. One of the things that I also love about what you’re saying, is that you’re talking about self care in the way that I really think it’s meant to be, right? Like, sometimes you see hashtag selfcare, and that’s nothing but buying yourself something expensive. And we’ve all bought ourselves something—ok, I bought some fancy face cream, hashtag self care. Bu that’s not actually really nurturing or nourishing yourself. That’s a pretty shallow moment in time that feels nice, but what you’re really talking about is like, making sure you’re getting what you really need in life, and getting the support from others and having somebody to talk to. Those kinds of things are such a deeper level, that we need to be able to talk about distinct from like, I bought some cool earrings ’cause I was sad.

KL: Yeah, I want to let go of feeling shy about talking about that stuff. And, ultimately, let go of feeling shy in general, because I feel like I’m shy about things I should not be. And I don’t know, I think that’s a good place to start.

SWB: Fuck yeah!

JL: I love face cream!

[Laughter]

JL: One of the things I actually love about face cream, almost, is the same way I love my Fuck Yeah wine glasses—is that, like, I feel so rushed all the time. And my daily beauty routine, when I stop and have that moment—and of course it doesn’t matter if it’s a $5 face cream or $100 face cream—I just like that moment that stops and says, this moment’s about me. Yeah, I really like that.

SWB: Totally!

KL: You feel like you’re in the commercial…

[Laughter]

KL: And you’re like, you have the towel on your head, and you’re like, “yes, Noxzema clean!”

[Laughter]

JL: Yes! This moment—Rebecca Gayheart! She was the best, the Noxzema girl!

KL: Right! Oh gosh.

SWB: But it’s not just the like, face cream, right? It’s not really about the product, it’s about the time.

KL: It’s the moment.

SWB: And like that little bit of something for you. I like to pause and remember that because its’ ok to, like I said, buy myself a pair of earrings when I feel sad. Ok, I’ve been there, I’ve done that. Like, I’m not saying that that’s necessarily a bad thing to do. But you’re not really liberating yourself from shit that way. Like, that’s not really the answer here.

I think my 2018 liberation is that I want to liberate myself from worrying about how I’m going to be perceived all the time, and just trying to exist a little bit more. One of the things that I’ve noticed about myself, is that as I’ve put myself out there professionally more, it means things like speaking, right? You have to get up on stage in front of people. Writing books—you have your name on this thing and it’s out there in the world, and like, people read it and they have opinions and feelings about it, and they talk about it. And all of that feels so personal. And I think it’s important to look at feedback from people—that has useful things in it and it’s going to help me become a better speaker, or writer, or whatever. But, it is not useful for me to internalize that as some kind of reflection of myself. Or that like, if somebody didn’t like my book, I am a bad person and should feel bad.

And that’s really easy for me to do. I found myself doing it a lot. And so I’m really trying to allow some emotional distance and be like, you know, I wrote a book. That book is gonna be liked by some people and not by others. I cannot actually change anything in it at this point. It is on paper, in stores, like I can’t do shit about it if somebody doesn’t like it. So, I can let it go. And to also be like, yeah, it was a book or it was a talk, it was a podcast episode—it was what it was. It doesn’t have to be perfect. Like, there are a lot of books out there. None of them are perfect. Some of them are better than others, and mine will be valuable to some people. It is not the end of the world and it is certainly not the end of me if there’s negativity that somebody has about it. So, that is definitely something that I want to liberate myself from. I suspect it’ll be a year long process, and probably longer than a year. But, you know, hold me accountable to that this year.

JL: I love that. I will definitely—I think both of us can hold you accountable. Because you’re a badass. Your book is great.

KL: It’s fucking great.

JL: And I can totally imagine—and we’ve talked about this—and I totally get that. Because no one–there can be a hundred people that will be like, “I loved your book,” and then one person says something shitty.

KL: Right.

JL: And then you’re like, I can’t stop thinking about that one shitty thing that person said. Which is so unfair, because your book’s amazing.

KL: Yeah.

SWB: And it’s also imperfect, right? Like, of course it is—all books are, right? Like, all things are—all things are imperfect, so being able to just be like, yeah. I wrote the best thing I could, during the time I had, with the knowledge I had at that time, and the constraints I had at that time. That is what I was able to produce and put into the world, and here we are.

[45:00]

JL: Fuck yeah.

SWB: Fuck yeah.

KL: Fuck yeah.

JL: So, my 2018 liberation, I’ve decided, is to stop caring about what other people think about how I feed my child. On one hand, you have people who have very strong opinions about breastfeeding and how long you should breastfeed your child. And if you breastfeed your child for a shorter duration than what they deem “okay,” then you get a lot of judgment. And then on the other hand, I have a lot of judgement for the amount of time that I need to take to breastfeed or to pump and to work that into my schedule for people that want me to do other things besides provide that for my child. So this year, I want to not care about what other people think about how long I do or do not continue to provide breast milk for my child.

KL: I love that.

SWB: So, 2018 liberations—I’ve been so excited about these ever since Cate posted about hers at the beginning of the month. Even though we’re a few weeks into the year now, if you have not come up with a liberation for the year yet, I recommend it, because let me tell you, it feels great.

JL: Also, liberate yourself from having to do it right at January 1st. You can liberate yourself anytime.

KL: That’s right! Oh my god, do it tomorrow. Do it on February 1st!

SWB: Come up with a new one every week!

KL: Yeah!

[Laughter]

[Musical interlude]

KL: That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. NYG is recorded in our home city of Philadelphia, and our theme music is by The Diaphone. Thanks to Eileen Webb for being our guest today. We’ll be back next week with another episode.

[Outro music]

Fancy, via South Philadelphia (Bonus!)19 Jan 201800:26:19

Hey look, it’s a bonus-ode! We sent our demo to a bunch of friends, and they sent us back, like, a zillion questions. So we thought we’d answer a few on air—and then ask you a question of our own.

> Does it alienate potential clients if I’m tweeting a lot about sexual harassment in tech? Do I care?
> —A listener from San Francisco

As always, we’ve got the show notes—and a full transcript—right here.

Show notes

How many bottles of wine does it take to answer your mail? Technically none, but it’s more fun this way.

In this week’s mailbag, we talk about:

  • The, uh, pleasures of Pennsylvania’s state-run wine and spirits stores.
  • What it means to do “big” things, and the reasons women often minimize their accomplishments (it ain’t all imposter syndrome, folks).
  • Whether this podcast is business or pleasure (it’s BOTH, dammit).
  • Why the Instant Pot is “all game no shame.”
  • What growth and career progression look like when your job’s not a standard 9-to-5.
  • The personal, the professional, and the ramifications of tweeting with reckless abandon.
  • Karen McGrane’s “Give a crap. Don’t give a fuck.” inspired Sara to get more vulnerable in her writing.
  • The fact that Katel’s a CEO. Just sayin’.

Thanks as always to our friends The Diaphone for the use of our theme song, Maths, off the album of the same name!

Transcript

JENN LUKAS: Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

KATEL LEDÛ: I’m Katel LeDû.

SARA WACHTER-BOETTCHER: And I’m Sara Wachter-Boettcher.

SWB: Hey everyone, today on No, You Go, we’re doing something a little bit different. You see, we sent out our demo episode to a whole bunch of friends recently, and we started getting a lot of questions back from them. So what we thought we would do is go through that mailbag and answer some questions. And we thought, even better, let’s open up some wine, and answer those questions with the mics on.

So, why don’t we go ahead and see what our listeners have to say.

[Intro music]

SWB: So, Jenn, what are we drinking tonight?

JL: I have good news for you, this wine is already started. We are drinking tonight a lovely Côtes du Rhône.

ALL: Mmmmmmmmm

KL: That’s fancy, for fancy ladies.

JL: It’s from the wine cellar of 11th Street Liquors.

[Laughter]

SWB: I was gonna say, it’s fancy, via South Philadelphia.

KL: That’s right.

JL: The South Philadelphia State Store. Thank you state store.

KL: We don’t mess around.

SWB: Okay, so let’s see what’s in the mailbag!”

KL: So, a listener from Vancouver, Canada asks, “How did you know you wanted to do big things?”

SWB: That’s such a tough question. I spent my childhood and early adulthood feeling really ambitious, but kind of not knowing where to put that ambition—like not being clear what I was working toward. And it was not until probably my late twenties that I had some idea of what I might be working toward in my career. I feel like it was more of a gradual figuring out on my part, to get an idea of what made me tick, what made me feel satisfied, so I knew where to put my energy and wasn’t feel like I was throwing my energy all over the place.

KL: It doesn’t always necessarily feel like big things, but I am always looking for things that make me feel uncomfortable and nervous, and speaking in front of people makes me feel that way. So, I don’t know, this just feels like really good practice, and it’s exciting.

JL: I think I’m with you in that I don’t necessarily think of them as big things, but I guess that’s the same as answering one of those questions like, “Well, my biggest weakness is caring too much.”

[Laughter]

So, I don’t want to be cliche here, because, they are big things. I also don’t want to sell anything that I do short, or anything that we do short. I think thought that if they’re things that I really like doing, it makes it easier to then get into it. So I think I just always wanted to do things that I really liked doing, and sometimes if you really want to do something that you love, you have to go big.

KL: Totally. And it might not feel like, oh, I’m going to embark on this huge thing to you, because you like all these things about it.

SWB: I think it’s also, you know, tying back to something we talked about in our first episode was that we really wanted to talk about being ambitious, and what that means. And I think that’s a scary word for a lot of people to use, and I think maybe particularly for women to use, because it’s like, you’re not necessarily socialized to think that what you’re doing should be ambitious. So it’s like, I don’t really think of anything I’m doing as being big things, but when I look at what other people are doing, I think that they’re all doing big things. So maybe I am doing big stuff and I am just not—I’m minimizing it.

JL: Yeah, totally. Yeah, you’re completely right. And we almost get used to downgrading it, and thinking that is wasn’t a big deal, and it almost becomes a self-defense mechanism.

KL: Yeah, like just in case it doesn’t happen, or you fail, or you stumble.

SWB: Or in case somebody out there shits all over it.

KL: Yeah, sure.

SWB: That’s certainly something that I have felt. When I started writing publicly about my work—not writing in my work, but writing about my field—I was very nervous that people would think that my ideas weren’t valuable, weren’t adding anything. Or that they were just plain wrong. I think that a lot of people have that sensibility. You know we talk about imposter syndrome, and feeling like what you’re doing is not that important. And we try to tell women to be proud of their accomplishments. But part of that is a very real fear, because there are definitely assholes out there who will tell you that what you’re doing doesn’t matter, isn’t valuable, or isn’t good. It can be healthy to protect yourself a little bit, and it can sometimes also be difficult, I think, to like, parse out the difference between minimizing your accomplishments because you don’t want to take up too much space, or minimizing your accomplishments because you don’t want to be a target.

You know, I’ve definitely had—not too bad so far, but—my share of trolls who have come after me for things I’ve written or said online, and a lot of their arguments really boil down to: How dare you? How dare you have thoughts and opinions, and how dare you exist in the world sharing them? How could you not see all of that around you all the time and not kind of internalize that a little bit?

JL: Sara, I think that’s a great point. So, how do you know you want to do big things? Well, if you’re willing to put up with that shit, then I guess you know that you want to do big things, because you care about it even with the potential negatives that come with putting yourself out there and doing big. If it’s important to you enough that you can be like, eff those jerks.

SWB: Totally. Like most days I have that feeling. I can put a middle finger up and get out there and do what I want to do. There are times, though, when the assholes get the best of you. And I think that’s okay. I tend to look at it as like, part of doing ambitious work is also recognizing that it’s not like, one unbroken line of progress. You’re going to have those moments where you’re really feeling capable and you can get a lot done, and you feel confident to get out there and talk about your work, and then you’re going to have those moments where you don’t feel that. And that’s okay. Because it doesn’t mean you’re not going to have another idea or another opportunity to get out there and bring your ideas to the world.

JL: Here’s another question that we got: “My attention is spread thin across so many things.” She wants to know: How do you have time for hobbies? Do you have time for hobbies?

KL: Sometimes I’m not even sure what my hobbies are anymore—we’ve talked about this before—because I feel like there’s a lot of crossover between things you love to do and things you’re doing for work. But I did realize recently that I haven’t read a full book front to back in a really long time. That made me super depressed. That’s one of my goals this year. So I know that’s not necessarily a super glamorous hobby, but you have to prioritize it.

SWB: Well I also think, you know, what counts as a hobby? Is this a hobby? On the one hand, I think that this podcast is a super-serious part of my work, in the sense that I am putting a lot of focused time into it, I’m taking it very seriously, we’re thinking about things like sponsorships and producers, and we want this to be something that is polished and legit. On the other hand, it is also an opportunity to hang out with some of my closest friends, and drink wine, and order Thai food, and laugh—and that’s a good social activity. And so where does this sit? Like a lot of things in my life, I feel like it sits somewhere halfway in between. And I’m okay with that.

That said, I think, you know, we talked about this a bit in our first episode, and you do have to have time that is not work time, and you do have to have things in your life that are not work things. For me that includes lots of physical activity; I really like to make sure that I go running and I go to the gym and lift. And it also means that I spend time reading books, and I don’t read all of the professional books that people around me seem to be reading. I sometimes do read books in my field, but I spend a lot of time skipping those in favor of picking up fiction, because I feel like that’s a healthier choice for me.

KL: I just want to say that I do read the books that I publish. Just to any authors who are listening, I just want to make sure that you know that.

[Laughter]

JL: Do you know the last book that I read? It was called Solving Child Sleep Problems.

[Laughter]

KL: Sounds accurate.

SWB: So, a really fun hobby.

JL: It’s really great. I actually listen to the Audible book when my child wakes up at 2am, and I nurse him.

KL: Is there a hobby that either of you have that you used to do earlier in your life that you wish you could bring back into your life?

SWB: Not exactly, but there is something that I used to do way more of that I realized a little while ago had fallen by the wayside a bit on, which was cooking. I have always liked to cook and I really like to be able to make things from lots of different types of cuisines, different types of foods. And for a long time my husband and I would cook pretty much every night. Originally, we couldn’t afford to go out to eat all the time, and we still liked to eat interesting and good things, and healthy things, and things that come from vegetables, and so we would cook them. Over time, you know, I found that we would have more disposable income and it would be easier to go out more often, and that’s fun, but I was starting to really miss the feeling of setting down my work and doing something that was a complete shift in my brain and doing something with my hands. And so I have been trying to make sure I set my work down earlier more often, and really spend a little bit of time on the whole chopping, cleaning vegetables, prepping things, sautéing things—all of those little bits of cooling that are not necessarily fancy, but that I want to have a pause to make a meal from scratch. And so I have been really making sure that I am making time for that more evenings than I was for a while.

JL: I keep going on the opposite spectrum. We now have an Instant Pot, and we do not do as much.

KL: Hey that’s not shame, that’s all game.

SWB: Instant Pots are great. I love my Instant Pot. Can we just do like an Instant Pot episode?

JL: But yeah I don’t mean to keep bringing it down, but I’m going to be honest: no, I don’t have time for hobbies. That’s just not a thing I have time for anymore. So I do sort of as Sara was saying consider this a hobby, because it’s not my 9 to 5, and I really enjoy this. So I guess it is how you define hobbies. If hobbies are something you choose to do that doesn’t necessarily pay your bills, then yes, this would be a hobby for me. I like, seriously schedule every hour. I don’t preschedule it, but every hour of my day it’s either at work, or with my 10-month-old, or sleeping. So every hour I’m spending not trying to catch up on sleep is I guess a hobby. So then this would be a hobby. But other things I keep struggling to try to make time for. I don’t exercise or cook as much as I want to. To go to a yoga class, oh my god.

KL: It takes planning.

JL: And the yoga class near me is an hour and a half. Who’s got an hour and a half?

KL: That’s so much yoga.

JL: It’s like, so much!

SWB: I know this is an unpopular opinion, but I hate yoga.

KL: I love it, but those are long classes.

JL: Yeah, they’re real long. So then I try to do online workout videos where I can, but even then, you have to do it when your kid’s napping, and I think, if my kid’s napping, then maybe I should be napping. Everything’s a choice now.

KL: Yeah, and you’re like, don’t hop around and thud around on the floor.

SWB: Well okay, so I know that when you have a small child, that becomes so painfully clear that everything is a tradeoff. It is definitely easier for those without small children to make some of those choices about how they spend their time. But all of us are making tradeoffs about how we spend time, right?

JL: Yeah.

SWB: A lot of it has to do with what gives you energy, what makes you feel good. And for some people, they need more of that pure downtime. And other people, myself for example, kind of lose their shit a little bit when they have too much downtime. So like, if you take me to a cabin for a weekend in the mountains, and you’re like, let’s all hang out in this house all day, I’m like, that sounds awful. I am going to die here; when are we going outside for a walk? And other people don’t feel that way. So I realized, for me, I need less of that really downtime stuff, that stuff that’s really relaxing for other people, I need less of that. And that having something like this, that is sort of a creative outlet, and I’m making something, but is sort of low-stakes—that is very positive for me and that feels good in my life.

JL: Let’s get another question!

KL: Yeah, here’s one from San Francisco: “Something I’m interested in lately is the notion that when you’re on the corporate career track, there are clear “stages”—early career, mid-career, senior level, etc.—that are tied to titles and responsibilities. When you’re in a smaller company or work for yourself or as a consultant, that sense of being on a track isn’t so clear. What does it mean that I’ve been a consultant for 10 years? How do you talk about that or even THINK about that?”

SWB: I have the same question; I’d really appreciate if someone could answer that question for me.

[Laughter]

KL: That is such a good question. I think that is actually an issue, a little bit, in companies in general where there aren’t necessarily clear tracks everywhere. And I think that’s also just because the way we work has evolved so much in the past decade, five years.

SWB: Yeah, and I think, Katel, you’re a CEO—which is, first off, badass. Katel’s a CEO, I like to tell people that. But secondly, okay, well, you’re not getting promoted. Which is cool, because you’re in charge, but what does that mean for what growth looks like, or what the next level looks like for you? How do you know what that is in your job? And it’s unclear. You have to define that in new ways that we don’t necessarily have vocabulary for.

KL: You do, and I think that is one thing that I learned along the way. I sort of had to take a lot more ownership of it than I kind of expected to. I had to—not necessarily decide, but navigate, and say, okay, I think it’s time to make some sort of progression upwards or to over here, and try this new responsibility out or whatever. And I think you kind of have to forge that ahead a little bit for yourself. And if you’re at a company that has more team members, get people who are going to advocate for you to make that happen.

SWB: And you know, for me, I think about this listener who says she’s been a consultant for 10 years. I haven’t been a consultant quite so long. But it’s been over six years, long enough to ask myself some of these same questions. Like, do I just keep doing this forever? And for me, what I’ve found is that I look for constant reinvention. Am I changing up what I offer to my clients? Am I changing up how I spend my time? Writing books is a big piece of that. Not that that is a right answer for everybody, but that being an author is a different kind of role and a different kind of work, and that has allowed me to grow in different ways than doing consulting alone would. And also looking at, am I feeling like I am gaining in some fashion? And some of that is like, am I gaining in influence? Or am I able to have conversations with a different level of person in the companies that I am working with than I was originally? And I try to take stock of those things and see if I feel like I have growth on those fronts. And for me I have found that to be a really helpful way of looking at it.

KL: I love that. And I think you have to take it on to craft that into your, you know, quote-unquote story, in terms of what you tell people that you do, and how you tell that.

JL: Yeah, I think when I was consulting, I would go back to my resume or my LinkedIn, which some people may not use, which is fine, but whatever you’re using to track what you’re doing. And I would add new entries. I mean, I was consulting the whole time, but I would mark projects that I was doing. And sometimes having a form to fill out, where you’re forced to list what you’re doing, and like your accomplishments, will help you start writing down the things. Like, oh yes, I did this this year, or I did this side project. And when you start listing them, it’s a way to make sure you’re—my mom would always say this—“are you keep track of everything that you’re doing?” And I’m like, “yeah, mom.”

[Laughter]

KL: Yeah, you’re accounting for it.

JL: Yeah. So some sort of place where you can track that, whether it’s your personal portfolio or your resume or LinkedIn. Something where you’re actually writing down what you’re doing, whether you’re trying to get more work, or you’re trying to move into some other position at some point.

SWB: I also think that some of this comes back to the way that women particularly are socialized, right? Because so often we have been taught to not make too many waves, the idea of advocating for yourself and stating what path you want to be on, and saying, “I want these responsibilities, I want to go here”—that is not something that many women are practiced in, or that many women feel safe to be able to do. And so I think part of that makes it more difficult for us to put ourselves out there and kind of stake a claim and say, “Look at all the things I am doing. Here’s the direction that I’m going in.” And it’s more comfortable to say, like, okay, is somebody else going to define my next job title for me, my next role for me. And it’s hard, because on the one hand work has changed so much in the past few years, as Katel mentioned, and obviously gender norms are changing, too. But we still have so much historical baggage around them that they definitely have not caught up with the way that work is changing. That can just make it extra challenging for women, and I don’t think that we can resolve that, but I do think we need to be able to talk about that. And I think creating the space to talk about that is really important, because it’s a real thing.

KL: Yeah, and I hope that more people, more women will feel like, at least they can practice talking about it, and I think that’s a big step, too. Even if you can practice talking about it with a friend or a colleague, that helps a little bit.

SWB: Yeah, totally. Well I think that kind of bleeds into the next question that we got from a listener, which is, how do we blend “professional” and “personal.” Imagine there are definitely finger quotes around both of those. She says, “does it alienate potential clients if I’m tweeting a lot about sexual harassment in tech?” And then also, “Do I care? How do you figure this out, and what are the tradeoffs for that?”

I love this question. I love this question because I have thought this question in my head a hundred different times. Nothing gets better if you can’t talk about it, and I’m tired of feeling like I can’t talk about the things that matter to me, and so I am navigating the ramifications of that.

JL: Yeah, and I think on that note, you can choose how you want to tweet about things, you can choose how you want to talk about things. You don’t have to say, well I can never talk about politics, I can never talk about sexual harassment. But you can choose how you talk about those and you can talk about those respectfully. And I think that’s sort of a way you can navigate it. And you don’t have to do that either, you can go out there swinging, if you want to. It’s just a matter of what feels comfortable for you and how you want to represent yourself. But to be honest, yes, I think you do have to assume that anyone at any point can read what you are writing if you’re putting it out there, and that people will make opinions on you based on that. Of course, that can also win you work and friends and relationships, also. I mean I think there’s two sides of that.

SWB: I also think that what might be safe for me to do is not going to be safe for everybody. I mean, I’m relatively established. I have a pretty strong network. I have a name behind myself. I’m also from a certain class, you know. I went to college! You know, for me, the tradeoffs don’t look the same as they would for somebody else.

JL: You also a have a book, and this is like, something that we know you’re passionate about. So I’m not going to see your Twitter and be surprised reading it there.

SWB: No, but in fact to write that book I had to have already made this choice. I had to make the choice to say, huh, I might alienate some tech companies that might otherwise hire me by writing this book. Am I okay with that? It was an uncomfortable choice that I still have fears about, but I guess—we talked about this in the last episode—but I realized that I was going to be unhappy if I chose the other option, if I chose not doing this. That was going to be something that I would regret. And so I decided that I was going to be really honest with myself, like, this might cause me some problems, but I am going to do it anyway, and I’m going to navigate those as they come, because it’s that important to me.

JL: And finally our last question: “Who inspired you? Who made you feel like you could step up and be visible as a speaker, writer, etc.?”

SWB: So there’s obviously lots of people who have inspired me over the years, and I think that’s true for all of us. None of us can boil it down to one thing or one person. But somebody I’d really like to mention, particularly in relation to the previous question about the personal and the professional, and how do you blend them, is Karen McGrane. So, Karen McGrane is known in the mobile content strategy and UX fields. She’s a wonderful speaker, and I used to see her at conferences and just think, what a badass. And I was so impressed by her work. And I remember one day, I used to edit a magazine called A List Apart, and we got a piece from her. It was supposed to be a column—she was a kind of regular writer—and it was entitled, “Give a crap. Don’t give a fuck.” And I remember getting that and thinking, like, oooh, can we publish this? And I think she kind of asked that question when she sent it, too. And she talked about how being great means being vulnerable, and it means not giving a fuck what other people think. And it was this kind of really intimate piece of writing, and it took me aback a little bit, because it was so good, and it was kind of unexpected from somebody who I thought had paid so much attention to crafting that professional profile. And I think that that’s when I first realized that maybe I could have some of that, too. Maybe I could bring intimacy and vulnerability into my work and into my writing, even writing writing about my work, and still be perceived as professional and still be perceived as credible. I went kind of like whole-hog that direction, and that kind of led me to where I am now. And so I’m super thankful for that, and I think about that a lot as a really inspiring moment in my life.

JL: When I worked at Happy Cog, we had reviews every few times a year, and one of our goals was being, like, a thought leader in the industry. And so, we were all really encouraged to put our thoughts out and share. And that was one of the things I really loved about working there, this whole idea in the mid-2000s of really sharing what you were doing, and that it was just a community. And so I think between Jeffrey Zeldman and Greg Hoy, I had a lot of support of like, getting my thoughts out and putting myself out there and really talking to different people and trying to submit to conferences. And I did my first conference talk—it was a group talk—but I co-presented with Mark Huot. I did front-end and Mark did backend, and we were constantly pairing together, and so he was always super supportive of me. It was easier to get started with a friend, so that was an easy way to break in. Like, how do we do this? Well let’s do it together. And it feels way better to have had that person standing there next to me—literally next to me—while I was presenting. I made Mark go with me to every talk I was doing.

[Laughter]

SWB: He’s here right now.

[Laughter]

KL: Hey Mark!

JL: Hey Mark!

KL: On that note, I just want to say that both of you inspire me. I know that’s cheesy, but—

JL and SWB: Awwwwwwww!

KL: You do, because you’re both so smart and creative and funny, and I love being around you, and you just inspire me to try new things, and I’m just so grateful.

JL: That’s awesome.

SWB: Thank you, Katel. You inspire me, too.

[Laughter]

SWB: There’s a circle of inspiration now.

KL: There’s a rainbow flowing across the sky right now.

SWB: Well, before we spend the next 45 minutes talking about how we each inspire the other over and over again, I think we should move on to our very final question, which is actually a question all of you. We’d really love to hear who—and what—you want to hear on the show. Are there people you’d love for us to have on as guests? Are there topics that you’d really like us to tackle? Are there things that you’d like to be able to do, whether that’s getting up on stage and giving a talk, like Jenn was talking about, or writing a book, like I was talking about, or anything else that you would love us to talk about or bring experts on to talk about. If you have an idea, let us know. You can go to noyougoshow.com to send us a message, or tweet us @noyougoshow.

JL : That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. No, You Go is recorded in our home city of Philadelphia. Our theme music is Maths by The Diaphone. You can find us online as Sara mentioned at noyougoshow.com, or on Twitter @noyougoshow. We’ll be back next week with another brand-new episode.

[Outro music]

Feeling Ourselves with Alla Weinberg04 Nov 202100:48:09

Take a moment to check in with your body—yeah, right now! Do you feel tension in your shoulders? A clench in your jaw? A heaviness in your chest? Those feelings have something to tell us—and it’s time we tuned into them at work, says Alla Weinberg. 

Alla Weinberg is a work relationship expert and culture designer who coaches teams and leaders to build relationship intelligence skills, create cultures of safety and trust, and move past toxic work environments. She's also the author of A Culture of Safety: Building Environments Where People Can Think, Collaborate, and Innovate.

What needs to change: we have to shift from this mechanistic mindset around work that people are cogs in a machine, or resources, or capital, and understand that we are biological creatures that get sick, that have chemical hormonal changes in our bodies, that have emotions, that are messy, honestly, in a lot of ways we're very messy, and design around that piece. That we have differences in ability in how we think, in how we function and start from that place. Because everything was designed around the idea that people are machines, and we're not.

—Alla Weinberg, author, A Culture of Safety

We talk about:

  • Physical, emotional, and psychological safety at work 
  • How our feelings manifest in our bodies, and how recognizing these emotions helps us process them  
  • How to create a true "safe space"
  • "Stress" as a euphemism for "fear"
  • How the modern workplace was never designed for people who menstruate or get pregnant, and what needs to change to accommodate all bodies at work
  • Alla’s personal story of feeling unsafe at work and how the road to healing from trauma led to her finding her life’s work 
  • Rituals and practices for processing feelings and fostering connectedness

Plus: in this week’s You’ve Got This, Sara walks us through how to do a body scan. For more on using this tool to release tension and feelings in our bodies, head over to https://www.activevoicehq.com/podcast.

Links:

Unapologetic Women17 Jan 201800:56:02

It’s the very first episode of No, You Go! Jenn, Katel, and Sara get together to talk about the itch to get out of a professional rut and start something new—whether that’s changing jobs, launching a company, building a side gig, or maybe even…idk….starting a podcast?

> Fuck it, let’s just do it. Let’s be unapologetic women asking to do work, and to be paid fairly for it.
> —Becca Gurney, co-founder, Design Choice

Read on for more of what we covered, and read the full transcript for all the, like, verbatim quotes, you know?

Show notes

First, we tell the story of how No, You Go got started:

  • Sara has an idea, but forgets that Austin Kleon already wrote a book called Show Your Work and narrowly avoids totally ripping him off.
  • Jenn shares what it’s like to trade a thousand side projects for some stability—and, oh yeah, one super-cool baby.
  • Katel opens up about how working at home alone can get, well, lonely—and asks us to join her “awesome after-school kickass club.”
  • We all fully embrace the athleisure lifestyle.

Next, we kick off the show—and 2018—by hearing how four women who made big changes last year knew it was time for something new:

  • Becca Gurney, co-founder of Design Choice, tells us how the pay gap in the AIGA Design Census plus the 2016 election turned her from freelance designer to outspoken advocate for equality in design.
  • Jenn Schiffer, community engineer for Fog Creek’s Glitch platform, shares how fear kept her stuck in a rut and not doing her best work—until an opportunity to build community for other engineers brought her life back.
  • Lara Hogan, co-founder of Where With All, describes how meeting her now-business-partner led her away from managing engineering teams and toward building a consulting business.
  • Mina Markham, senior front-end architect at Slack (and creator of the famed Pantsuit design system used by the Hillary Clinton campaign), describes trusting her gut to guide her through three new jobs and three cross-country moves in just three years.
Also in this episode

Many thanks to The Diaphone for the use of their song, Maths, in our theme music!

_This episode is brought to you by Codepen—a social development environment for front-end designers and developers. Build and deploy a website, show off your work, build test cases, and find inspiration. _

Transcript

JENN LUKAS: This episode of No, You Go is brought to you by CodePen: a social development environment for front-end designers and developers. It’s like a big virtual sandbox where you can build and deploy a website, show off your work, build test cases, and find inspiration. Your profile on CodePen is like your front-end development portfolio. Learn more and create your first Pen at codepen.io. That’s c-o-d-e-p-e-n dot i-o.

JL: Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas.

KATEL LEDÛ: I’m Katel LeDû.

SARA WACHTER-BOETTCHER: And I’m Sara Wachter-Boettcher.

KL: In today’s inaugural episode of No, You Go, we’re talking about the itch to get out of a rut and start something new. First up, we’ll talk about how No, You Go came to be. Then we’ll listen in as a bunch of badass women tell us how they knew it was time for a change in 2017—and how they made it happen.

Also on the agenda: our favorite CW teen drama, the politics of donuts, and breaking out the Olivia Pope wine glasses.

[Clink]

[Musical intro]

How it all began

[1:10]

SWB: One day, I was actually out for a run with Katel. We were up in this really pretty park and it was the middle of all and we were crunching through the leaves, kind of miserably running some—some 10K distance so that we could justify donuts. And I started telling Katel that I had this podcast idea that was all about: how do you go from kind of doing the work, whatever your job is, to being able to kind of like show your work. Like, speak about it or write about it, or something. Like, how do you go from being somebody who’s kind of more heads-down to being more of that like active or visible member of your professional community?

JL: Yeah!

KL: Yeah!

SWB: And I was like, I had this working title, like “Show Your Work” or something like that. And we were like, that sounds like a fun idea. You know, I just had a book come out in the fall and I was really interested in kind of helping other people understand what that process looks like. A lot of people ask me questions because they don’t necessarily know.

JL: Me included.

KL: And me!

SWB: Yeah! Well, and that’s one of the things that we started to want to talk about, is like: how does that whole thing work? And that’s, you know, just one example, right? I mean, it’s not just writing a book, it’s also like, how do you go from working in a field to like, teaching other people how to do it and leading classes. Those kinds of questions. So, I really wanted to start talking about that more, and Katel was the publisher of one of my books, and so I thought she would be like an ideal person to talk about that with.

KL: And I thought that was a great idea. I think “Show Your Work” was actually an awesome name for a show—we should do that also.

JL: Let’s get this one off the ground first!

KL: All right, okay. So, yeah, I am the CEO of A Book Apart and published one of Sara’s books—it’s amazing. And I moved to Philly about two years ago after living in DC for most of my life, and Sara and I became besties really quickly because we had a lot in common. Namely, loving slash hating running and hating running to love donuts, even more. So, one night we were all sitting actually at Jenn’s house, and we were drinking wine and watching Riverdale as we do—we’d all gotten together and [that’s] another thing that we loved and had in common. And we brought it up to Jenn and she got really excited.

JL: To be fair, Sara’s giving me that look like, “I’m not quite sure I’m sold on the Riverdale.”

SWB: No! I was just thinking, can we have a sidebar about Archie’s hair for a second?

JL: Mhmm, Archie’s hair.

KL: And now, did you know Sara’s really into Riverdale?

JL: Ooh! Did you catch up?

SWB: I am super caught up. And Archie’s hair is still ridiculous. And I’m pretty sure that Cheryl Blossom’s lip liner gets bigger and bigger every single episode.

JL: It’s awesome.

SWB: It’s gonna be her entire face soon.

KL: It’s so good. Maybe that’s what I need to do, is just go big with the liner.

JL: I love it. You know, I forget, Katel, if you told me this—I always had a problem with Archie’s hair but then, you brought up that like, it helps if you remember that it’s a comic book and then it makes the extreme-ness of his hair a little bit more acceptable.

KL: Right, it’s like, it makes the TV show juicy, or like, pulpy? I mean… “juicy” is maybe not the right word, but you know what I mean!

SWB: No, no, no, let’s stick with juicy.

JL: No, I do know what you mean! And you know, sometimes we just have to watch an episode of Riverdale after a long day.

SWB: For professional reasons.

JL: But for me, it was super awesome because I just had a child ten months ago, yes indeed. And so, with a child and I’m back working full time—I work as an engineering manager and UI architect down at Urban Outfitters. And sometimes, my lovely friends will come over after my child goes to sleep and we’ll watch Riverdale and talk shop. Which is awesome, ’cause you start to feel a little bit alienated to some extent, from your previous life and you have this awesome new life going one. But then you like, miss parts of your old, so it was really nice to have my friends come to me so that I could keep trying to figure out how to make this balance work. And maybe balance isn’t even the right word, but to like figure out how I can keep doing things that I love along with the new things I love. So, it was super awesome.

[5:00]

SWB: Yeah, something Jenn has not quite mentioned, is just how much stuff she used to do in terms of like, speaking and side projects, constantly. Like, when I first met Jenn, every other week, I swear it was like, “Oh, I just started this podcast called Ladies In Tech,” or “Oh, I’m working on this web series called Cook Inside the Box, where we make recipes off the back of boxes.” And it was so cool to see her doing all this stuff, and like a lot of people, it’s really hard to do all of that stuff when you have really little kids and a lot of kind of, responsibilities at work. But what we want to talk about, is, how do we make space for some of that and kind of integrate it into our lives no matter what other stuff is going on.

JL: That’s what was so nice about talking with you two, is figuring out how that can work. And I know you’ve both been amazing soundbars for me. And I feel very lucky to have both of you in my life and I think that is a lot about what we’re basing this podcast on. It’s like, how we can be stronger together with people who support us and figuring out how to do these things. Even if you’re working with new—and I mean, using a stretch here of calling it a constraint—but, we’re used to like, how we work with constraints. And this is just a new, different part of my life, and it’s really nice to be able to talk to y’all about how that works.

KL: This also feels like just a really awesome after school kick-ass club that I’m super excited about. And I feel like, sometimes, you know I don’t have kids and you know that’s a really tough thing to figure into your life when you’re going from, you know, not having them to having them and a career and everything. And I think even for someone who doesn’t have them, it’s like, you’re still trying to manage a bunch of different things and figure out how to like, stay excited, and go outside and like, meet with people and hang out not you know, become a total hermit like I like to do.

JL: Oh my god, going outside is so hard sometimes.

KL: Exactly!

SWB: But I think, this really speaks to the way that I think the idea for the podcast evolved. When we started talking about it with Jenn, what we realized is that, for a lot of us who, you know, consider ourselves ambitious and sort of really interested in our careers but also kind of non-traditional about it. Like not necessarily interested in only ever working at one single company and a lot of us, you know, work in consulting or small companies or we take on side gigs. You can sometimes end up feeling like you don’t have colleagues. And I think that that’s something I’ve heard a lot from—particularly from women the past couple of years. That they were looking for places where they could connect with other people who got their work, even if they weren’t traditional colleagues. And I really look at that as a big piece of what we’re doing here, is kind of taking the place of having that sort of peer group that you maybe used to have at an office. But if you work in lots of non-traditional settings, you don’t have that anymore.

JL: And even when you do work in that, sometimes its you know, you still have a variety of interests. So as you said, I used to do a lot of side projects and that’s totally different than my full time job. So, I think, as we were all sitting on the couch and we were getting more and more excited, that’s sort of where the name of this show came to be. Right?

SWB: Yeah, I think one of the things that was really funny about that, was that—so, I was sitting there as Jenn and Katel were kind of going back and forth, like, getting more and more excited and hyped about the show. And all of a sudden, they’re talking over each other and Katel—always the gracious one—is like, “no, you go,” and waits for Jenn. And Jenn goes, “that should be the name of the podcast.” And she kind of laughs and I’m like, wait, stop, no that is the name of the podcast now. So, that’s how we named the podcast and started thinking a lot more about you know, what kind of things we’d cover and where we’d go with it. So, kind of getting outside of that, just the idea of showing your work—although that’s part of it—but more thinking about, what are all the different ways or paths that people take to satisfy their ambition or satisfy their need to, you know, create stuff in the world. And how could we go about highlighting those and helping other people see the different kinds of ways their lives might look. And giving people a little more support along the way as they figure out what that looks like for them.

JL: I think also, you know, we’ll talk about challenges of being ambitious. I think there’s a lot of things that all people, but especially for us as women, that we always have to balance, right? Being too abrasive versus being too nice and how we manage that in this world—to achieve some of the things that we’re trying to set out to do.

SWB: I was thinking about, one of the other podcasts I really like, Call Your Girlfriend—the hosts on that show talk about shine theory. And for them, shine theory is this idea, like, I don’t shine if you don’t. So, the idea is you’re going to have you know, like, you want the smartest and most accomplished women by your side because actually everybody’s better when your friends are successful, too. And I think about that a lot when I think about this show because I’ve got some like, pretty accomplished women by my side working on it. And I think that that is an incredible way to look at how do we, you know, how do we navigate our lives, and how do we think about ambition.

[10:00]

Because we’re always looking toward these other people that we totally respect and that we can learn so much from, and they’re looking right back at us. And I think it creates this environment where we can be really supportive of each other and also get a little bit more comfortable kind of like, celebrating that ambitious side of ourselves and not pretending it’s not there. Which I think is often what women are expected to do.

KL: Yeah, this actually tied back to, Sara, what you were saying a little bit earlier, about you know, having colleagues and we all work in kind of, I think, different setups these days. It’s not necessarily like, Sara and I don’t even go into an office most days, and we have meetings sort of from wherever. And even though you know, we’re all friends and we have—our professions and our careers are kind of intertwined because we work in the same field or area— we don’t work together physically. But we talk and speak and write about similar things and I think we have passions about the same things. And especially in terms of trying to lift other folks up and finding ways to actually do that. We all work in different setups these days and you know, a lot of us—Sara and I included don’t even necessarily go into offices everyday, but I think it’s really important to feel like you have some kind of camaraderie. Some kind of network that you’re able to rely on in your work and obviously outside of that work. For me, it’s been so critical because I literally work by myself in my home and I have—I work with a lot of team members that are just distributed. So for me to have folks that I can see regularly and talk about things that are related to the work I do is so important. I think I was really missing that from going from a big company like National Geographic to a company that was a small startup. That was a huge shock, that was a big change. You know, working with fifty people a day and then all of a sudden being by myself. So this has been incredibly important. I think being able to extend that and hopefully share that and build a community around that is super exciting.

JL: Totally.

SWB: Yeah, like I remember when I quit my last real job, which was in 2011, I was working at an agency. And I went from an agency to freelancing and consulting in doing content strategy and UX work. And at first, I will tell you I did not have this kind of network. I was mostly feeling really kind of alone in my work. And I would work on a project and get in with the team on that project but they weren’t really ever my team. And so over the years I’ve certainly like built up this collection of you know, like, really cool people who get what I do and who are just there for me. And that network has made all the difference. I don’t think that I would still be consulting, much less speaking and writing books and stuff like that, if I had not built that kind of community. And that’s something I want more people to experience because I think that it’s one of the only things that can kind of help keep you sane and happy.

KL: I feel like the dream used to be work from home, and like work for yourself and you know, be your own bossa and sort of be the master of your own time. And it’s great, it has so much—it gives you a lot of freedom and there’s a lot of flexibility but it’s also very lonely a lot of the time and you know, I think you need to find something that actually helps you get through those lonely times.

JL: Yeah.

SWB: Yeah, like I want the yoga pants, but I also want the like, deep personal friendships.

KL: Right!

SWB: That come with seeing people really regularly. And so, you know, it’s how do we make a life for ourselves that kind of can bring us both.

JL: I got news for you: athleisure. Is my office wear.

SWB: Trust me, I have gone full force into the athleisure lifestyle and I am not looking back. So one thing that I do think about, though, in this whole conversation about kind of finding that community and helping to help others, you know, figure out what their path is, is that Jenn, Katel, and I—we really come from relatively similar backgrounds. You know, like we’re similar age and we’re all based in Philly, and we’re all white ladies with professional jobs. Having a lot in common is really good, but we do know that that could be a pretty limited view of what it’s like to work as a woman. In fact, it would be incredibly limited. So one thing that’s really important to us and that we want to do on this show is make sure that we’re bringing in people with a lot of different experiences and different backgrounds. And make sure that we are getting things from perspectives that the three of us would never have.

[Musical interlude]

JL: You know, speaking of hearing from other voices, I think it’s time we get into our main segment. But before we do, we are so excited to tell you about the sponsor who’s making this very first episode of No, You Go possible: Codepen.

CodePen is a powerful tool that allows designers and developers to write code—like HTML, CSS, and JavaScript—directly in a browser and see the results as you build. Whether you’re new to front-end code or been writing it for years, it’s the perfect place to learn front-end programming languages, show off what you create, build test cases, get help on tricky problems—and find inspiration. Whenever I have a new idea and I want to get right to making it happen, you know, I don’t want to have to deal with setting up the environment or setting up hosting or build tools, I just go right to CodePen and start building. I can share that code with others on my team and see what they think about it, and then we can go from there. CodePen has so many cool things to explore—like CodePen PRO and Projects, where you can explore tons of awesome Pens. Get inspired and learn from others, and share with them at the same time. Sign up and get started by visiting codepen.io/hello.

[Musical interlude]

We introduce the badass lady brigade

[15:30]

JL: So how do we know when it’s time for something new?

SWB: That’s a question we asked a bunch of women who had made big changes in 2017—job changes, life changes, that kind of thing. To get us started, let’s hear from one of our favorites.

BECCA GURNEY: This is Becca Gurney, half of Design Choice, a graphic design studio in Washington, DC, where we have the aim of empowering women to lead, to get paid, and to be awesome. Our central mission and idea is that we almost make the conscious choice to pay women fairly for the work that they do, and before you can pay them you have to choose them to do the work. So for the four years leading up to this one, I had been freelancing, and I had just fallen into freelancing. I didn’t choose it, I didn’t really go out and take a risk and say hey, this is what I want to do. It was there and I did it, and I just kept doing it. But I had been feeling really unfulfilled and pretty aimless in it. I wasn’t doing great work. I was just doing work, and there was no real point to it. It was awesome that I could make my own schedule and I could go home to make jam whenever I wanted, because I was feeling jammy. But I didn’t think of myself as successful or empowered.

And then the election happened, and I didn’t feel successful or empowered. And I was looking around at the leaders in our industry, which is mostly dudes, and I didn’t feel successful or empowered. The AIGA Census data came out and women in my area at my level are being paid $20,000 less a year than men. And so hey, I don’t feel successful or empowered. And the moments that sparked any sort of a feeling that felt good were the moments that I was with women, talking about being fucking unapologetic women. And how could I do that through design and Stacey Maloney was in a bunch of those conversations, and we said, “Fuck it, let’s just do it; let’s be unapologetic women asking to do work and to be paid fairly for it.” And we started Design Choice.

JL: How awesome.

SWB: I love so much about this. Fucking unapologetic women. I think we qualify, right?

JL: I hope so.

KL: I think so. Let’s get there if not [laughs].

SWB: Katel, how do you know Becca?

KL: We got to be friends when I was in DC. I started working at a coworking space to try to get a little more face time with other human beings when I started this solo thing. And she was just awesome. We became friends really quickly, and we sort of went through some growing pains at this particular coworking space because of management that was not empowering and didn’t make us feel confident about working there, and we moved to a different one. We shared an office. We just really became good friends and got to know each other. Becca is one of those people who, you know that if she says something, that she’s going to do something, she’s gonna do it. She just shows up and she’s such a rock star. I hate using that word, but she is, she absolutely is. She’s creative and amazing and when I listened to this recording that she sent, I almost teared up because I was thinking, oh my gosh, I have felt so similarly—that feeling of like, you’re doing all these things that you’re supposed to be doing, you’re making the money, you’re going to the meetups, you’re doing all the things, but you don’t feel empowered and you don’t feel successful. And like, what is that? And trying to pull all of that apart and get at the root of why, and figure out what you’re going to do to change that, is huge. It’s so huge. And the fact that she came out of that and created this agency, and it isn’t just helping her feel successful and empowered, but also doing really fucking amazing work for companies that should be employing women, is just so rad.

SWB: Yeah, I love this idea of her saying that this company is explicitly about hiring women and paying women fairly. And that’s really built into the fabric of it, and she’s not afraid to talk about it that way. Because I think about it in terms of how I spent my own year.

[20:00]

I think something that I did in 2017 is get comfortable with the idea that my work simply was political—that I couldn’t really create an artificial boundary between the things that I care about professionally, talking about a user’s experience of a piece of software or a website, and the things that I care about personally, which is basically all social justice issues. And so that really came out when I wrote my most recent book. It’s called Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, and essentially I am really taking a direct look at this tech industry that I have been part of for a long time, and highlighting some of the ways it’s gone really wrong for people who are often the most vulnerable or the most marginalized. You know, it was hard but I think I got to a place where I was no longer afraid of saying that out loud, and saying that in front of important people who, in the past, I would have been worried wouldn’t have wanted to hire me for consulting. And now, I’m thinking, okay, I need to find a way to make this an organic and natural part of what I do, because I can’t really live with myself otherwise.

KL: Yeah, I think you’re totally right, and that whole unapologetic thing—I feel like there’s so much to unpack there, and something we’re grappling with it every day in everything we do. And I know for me it’s kind of like, you tear a little bit away and you’re like, okay, I made some progress. And then you’re like, but wait, is this fitting in in the right space? So I feel like hopefully, if we do enough of these, we’re really going to get in deep in terms of how people are doing that.

JL: Becca wasn’t the only one feeling frustration. Let’s hear another story from Jenn Schiffer.

JENN SCHIFFER: At the end of 2016, I was feeling really stuck in a rut. I wanted to do good work, but I didn’t feel like I was in a position to do that. I knew I was going to leave, but I wasn’t sure what I was going to do, and I was afraid to make any changes. But then I was very lucky and very fortunate because Fog Creek approached me about doing community engineering for their new product, Glitch.com. And so I’ve been there ever since, and it’s been great, and I feel like I’m doing my best work, and I’m making an impact. And so I’m hoping in 2018 to keep that momentum going.

JL: Oh, Jenn Schiffer. She’s is constantly always saying such smart things, and I think that’s one of the reasons that I really just enjoy everything she does. I didn’t meet Jenn in person until a couple of years ago, but I started following Jenn a while ago because she was posting a lot of awesome humor-filled development posts, which was something quite unique, and she had a really great voice.

SWB: You mean she trolled dev bros on Twitter?

[Laughter]

JL: It was the California Style Sheets post a couple of years ago, which is one of my favorites still, and I think it was awesome and it showed a lot of things, because, yes, being written by a woman, I think a lot of people thought, it must not be humor, it must be serious. And that was—ugh—sigh-worthy. But Jenn was awesome, and I followed that, and was lucky enough to have her on the podcast I used to run, with Val Head, Ladies In Tech, where we’d talk about public speaking and Jenn was a guest on our show. We were lucky to have her. She’s done a lot of awesome things. One of the things I love about Jenn is if there’s a gap or something that she wants, she makes it happen. She was living in North Jersey I believe, and working for the NBA at the time, and there was not a meetup and I think she went into the city for them. And so she decided to start her own North Jersey meetup. And so instead of saying, there’s nothing here around me, she started her own. And I think that’s such an important thing that we can do in this industry. And you can see it now, that she is starting something new again. And I think one of the things that she’s always done is helping people learn. A talk she gave recently she had this great quote: “We don’t learn alone.” And I think that’s true in this industry, but also in many industries where we are just better together and we learn more when we’re around each other.

KL: You really feel like she’s bringing you along in the learning, when she’s speaking about—when she’s giving a talk or doing a demo or whatever.

SWB: I think that’s one of the cool things about this new role that she has. She went from a role where she was doing a lot of programming to a role where she’s the community engineer. That means that she’s doing a lot more of that educational piece, and helping people make use of this tool Glitch, which is from Fog Creek. And what’s really great about it is that it’s a way to not just do the heads down work, but to be doing the showing your work and sharing of things, and making these things more accessible for people. And particularly making these kinds of tools in tech feel accessible to all kinds of folks, right? I think that’s a big piece of how Glitch has positioned itself on purpose, and that’s in no small part to people like Jenn, who are making it feel like a tool that anyone can pick up and use—and not a tool that only super elite programmers from one very particular background can pick up and use.

[25:00]

And so I love that about her, and I hope that continues to be a really good move for her, because that was an exciting “something new” that happened last year. Something Jenn talked about though, which I think is something that all of us can relate to, is that feeling of frustration, burnout, being bored, or just not feeling like you have space to do your best work. That’s something I’ve certainly felt. I’ve felt it at different points over my career, but certainly when I last quit my job, one of the big reasons is that I was working an ungodly number of hours. I was the last one in the office every night. I literally set the alarm leaving the office every day for like a year straight. And I simultaneously felt like I couldn’t get my head above water. I was trying to do so much, and it didn’t feel like I could go anywhere. One of the ways that I got out of that was quitting my job, but it wasn’t just quitting the job. It was also getting a new outlook to my work. One of the reasons that I quit my job was so that I could write my first book, which was like my first real effort to give my community some of my expertise and knowledge. And that was a really helpful reframe for me to get me out of that rut. And so I’m curious, have you guys had experiences where you feel like you’ve gotten burnt out or frustrated, and how did you move past them?

JL: When I left my last full-time job to start consulting, I at the time was doing a lot of public speaking. I was away more than I was home, and I really loved it. That’s really what gave me the courage to quit my full-time job and start something new. There was something I really loved, I knew what I loved, and it was less being frustrated with anything I was currently doing, and more me seeing something that I really loved doing, and figuring out how I could make that happen.

I really loved my job at the time, I was a development director at Happy Cog. But I had been doing it for six years. And it was definitely something I loved, but again, six years is a long time, especially in the tech field. And there was this new thing that I loved a lot. Being able to travel and meet people and teach was something that was super important to me, and for me to be able to full commit to that, it almost forced me—or gave me that boost that I needed—to quit my job at the time and go out consulting and have this freedom to do this thing. So, for me the driver was something I really loved and wanting to do, versus being burnt out or frustrated at a current job.

SWB: Totally. I loved what you said about, it wasn’t that there was something wrong with what you were doing. Sometimes I think we get stuck in a rut because we’re like, well, I like the stuff that I’m currently doing. But for me at least, part of being happy does really come down to growth or evolution in what I’m doing. So it’s not a matter of me hating anything that came before necessarily, but I want to bring something new into the fold. New people and new experiences. I want something else to kind of keep it interesting. I want to keep it interesting, and if I’m feeling too steady all the time, then I think I’m bored. So I love this idea that it’s like, okay, is there something out there that you’re really excited about, or that you want to be good at that you’re not yet good at that can really drive us to change things up.

KL: I’m gonna be real honest here and say that I’m currently burnt out, and I’ve been struggling with that I think for like the last year.

SWB: Weird, how could 2017 burn someone out. How is that possible?

[Laughter]

KL: Yeah, exactly, It’s like, can you just be burnt out just from being burnt out? And I think I’ve worked through a lot of it, not that it’s something—I think at one point I thought, okay, like, this is something else I need to check off my list, getting through burnout. Which is not how it happens and not how you heal from it. It shocked me into realizing that I needed to make some changes in how I approached my scheduling and, you know, my work. But I think sort of related to what you’re talking about, not necessarily saying I need a different job or I need to change career paths. It’s like, before ABA, I would go to work, you do your job. That’s the thing, it’s this packaged thing. And now it’s not like that. A Book Apart is not like that. Granted I’ve been doing it for years, but it just—you start to think, okay, there’s nothing outside of it. Even though there’s lots of stuff outside of it, and I think I just needed to look for it. This is part of it. I think I’m starting to feel a lot less burnt out. I think I also got really confused—or not confused, I got worried, because I started to think that burnout is just fatigue, and it’s not necessarily just fatigue. It could just be you need a fresh take or a new project or whatever.

[30:00]

SWB: Yeah, and I think it definitely says a lot. The key to fixing burnout is not always necessarily career change, but sometimes it’s just like, perspective shift and remembering all the other things that you love. You know, people talk about work-life balance, and I always really struggle with that conversation, because work is really important to me, and it’s so intertwined with so many pieces of my life. So I don’t look at it as, work is over here and life is over there. But at the same time, I’ve lived the life where work was consuming me: “Oh, I’m writing this email at 11:30pm.” You know, when you stop seeing any distinction between those different parts of yourself, I think it can be really easy to get so sucked into work, that when things aren’t going well at work, it means that things are not going well for you. So it’s like, if work goes through a rough patch, your whole life sucks, because there’s nothing else there.

KL: Right, it’s such a big part of what you do and who you are. And it’s something I never really paused to think about, moving from my twenties to thirties to forties, is that, like, that’s an ongoing thing. It’s an evolution. You don’t just figure it out and then it’s done.

SWB: The kind of work that I do evolves all the time, so of course the relationship I have to my work has to evolve all the time to.. That’s only natural.

KL: Right.

SWB: I think it’s hard sometimes to remember that, because you think, “Oh, well, this used to work for me.” Well guess what, this doesn’t work for me anymore. I am in my mid-thirties now, and my needs are a little bit different. And there are things that I’m not willing to put up with anymore—thank god.

JL: Yes.

[Laughter]

KL: Right. And you can be unapologetic about it.

JL: Yeah, and along with being unapologetic, sometimes you really need to trust your gut. Let’s hear from Mina Markham about trusting her gut.

MINA MARKHAM: To channel Olivia Pope, it all comes down to a gut feeling with me. When I’m presented with some new opportunity, I kind of do a gut check and see, is this something that I will regret not doing. And if the answer is yes, then I know what I have to do. I have to go ahead and make that change. That’s probably the only thing that can explain how I’ve had so much change in my life the past few years. I’ve had three jobs in three years, all of which required me to pack up my life and move to a new city and basically start over. Each time came with their own instances of doubt or of terror or sometimes just full-on panic, but none of which I have any regrets about doing. So I have learned to trust my gut, trust my instincts to know when it’s time for me to go ahead and make that leap.

JL: Oh, Olivia Pope. Inspires me too, but I’ll get to that later. It just inspires me so much when people have the ability to follow their gut, especially when it involves moving. Sara, you’ve moved a ton.

SWB: Yeah, I’ve moved a lot of times, and I’ve moved across the country, but I still don’t think I’ve moved as much as Mina Markham has.

KL: Yeah, if you’re not familiar with her, Mina was at IBM in Austin at the beginning of those three years she talked about. Then she moved to Brooklyn to work on the Hillary campaign. Now she’s a senior front-end engineer at Slack. So that’s a lot of choices, and a lot of change. And I think trusting your gut becomes really vital in all that. I also think it’s how you get to a place where you actually know what it’s going to look like to have regrets or to not have regrets, and you become okay with it. You kind of can envision it a little bit more. It becomes a cycle that starts to repeat itself, which, that’s how you gain more and more trust in your gut.

SWB: What she said reminded me of this column I read a couple of years ago. It’s an advice column called Dear Sugar that Cheryl Strayed used to run. She wrote a response to somebody who asked, like, I’m thinking about having kids, I’m in my late thirties or forty-ish or something like that, and I don’t know if I should, but I think I might regret it. And this person felt like having kids because they thought they might regret not having kids was a bad idea.

Now, I don’t have kids. I’m not planning to have kids. But this column really stuck with me, because the way she responded to it, she was like, you know, thinking about your future self and what you might regret is one of the only ways that you can kind of make sense of choices. And she was like, this is actually a really healthy way to look at, like, is this something that I’m going to wish I had done later on? Once you do make a decision, then you have to think of it as other lives that you chose not to lead. I think she called it “the ghost ship that did not carry me.” So it’s like this other ship that you could have been on, but you didn’t take.

[35:00]

And that would have been this other thing, and you can wave at it from the shore, but it’s not yours. So I think about that a lot when it comes to choices, whether it’s those big life choices, or the smaller day-to-day work choices: what are the ships that I’m choosing to be on? And as long as I’m thinking about where my gut is, and I’m thinking about what is going to be a positive thing for future me, I usually feel pretty good about it.

JL: I think this is another habit thing, where the more you get used to making these decisions and being okay with them, the stronger you probably feel being like, this is okay and I’m going to go for this.

SWB: Yeah, totally. I think that it’s hard at first to know what does trusting your gut even mean, right? And so I think about, how do I know that I’m trusting my gut? You know, if I start doing something where it’s like, “Ugh, I should really take this project on,” or, “I should really speak at this conference,” and then every time I go to, like, write the email that would be the saying yes email, I get knotted up and I don’t do it, I’ve started to slow down and say, wait a second, why am I sort of hemming and hawing about saying yes to that email? And usually it’s because I have some kind of reservation or misgiving. Versus there are times when people ask me to do something or I am presented with opportunities, and my heart is immediately in it. Now, sometimes I have to say no to those things too, because they don’t fit for one reason or another, but knowing that immediate response of opening yourself up to whatever’s in front of you, versus pushing it away, that means something. And it’s worth taking the time to figure out what your body’s telling you, where that’s coming from. And I think that’s the very beginning of trusting your gut.

JL: And sometimes it’s not just about making a decision by yourself. Sometimes you’re lucky enough to find someone else to help you decide what’s next in your life.

SWB: Let’s hear from Lara Hogan. Lara is an engineering leader who some of you may have heard of, because it seems like she’s everywhere these days. She was a VP at Kickstarter, and before that she was a senior manager at Etsy, but she’s up to something new, too. Let’s hear about it.
LARA HOGAN: How did I know it was time to start something new? In part, it was meeting Deepa, my business partner. She’s just incredible, and with her by my side, I feel like I can do anything. And I also knew that this was the time once I realized, working full-time at a company, I have to do a lot of things all of the time [laughs] that may of course just not be what I want to specialize in. But it occurred to me that as a consultant, I could do the things that I really, really love all of the time, and bring that help and support to a lot of different companies. And that’s just really intriguing to me.

SWB: Okay, first of all, I want a Deepa.

[Laughter]

KL: Yes.

SWB: So, Deepa Subramaniam is Lara’s business partner, and they founded this company called Wherewithall, that is doing consulting work on product teams and engineering teams. But most importantly, me and Katel actually had dinner with them a couple of weeks back. And watching them interact with each other and talk about their work, and the way their faces just light up. It’s so great to seem them coming together and creating this thing that they clearly are really passionate about on the work side, but also just as partners. They really make sense and they get one another. I thought that was so great to see. I’ve mostly worked in different kinds of consulting arrangements. Sometimes, me and somebody else will partner up on a project or teach a workshop together, but I’ve never had that kind of long-term, we-are-business-partners thing set up. And I think it goes back to what we said earlier, around how we sometimes have to make our own colleagues. It’s like they’ve literally created a business that allows them to have that kind of collegial relationship. And I think that that’s really powerful and something that’s kind of scary for a lot of us to do—to, you know, make such a firm commitment. But it’s great when it works, right?

KL: Yeah, it’s like you wish, you know, and sort of dream about finding your soul mates in your life partner and your best friends. And I feel like it’s becoming a lot more, you know, that this happens with work now, and it’s just really cool. Like, you can work on projects where you’re like, these are the kind of people I want to work with all the time. And then you know what that looks like.

JL: Yeah, and I think it’s amazing. But there’s also like, half- and quarter-way points, too, right? So, I think, as you mentioned before, we don’t necessarily traditionally work on the same types of things, but I love both of you, so having chances to work with you is great. And I just remember, like Sara and I, when we were both doing a lot of public speaking, we would go out to happy hour or we would go out to dinner and we would just talk about public speaking things. And even though Sara and I would be talking about completely different things, the business of public speaking was something that we could both talk to and learn from each other. And talk about how we were doing things, how we were organizing, how we were charging. How we were going to do logistics of things—and having someone I could talk to about that was, like, totally priceless for me.

[40:00]

SWB: Yes! You know, I think that there’s a lot of pressure in culture at large and definitely within the tech industry, to kind of not talk about some of this stuff. For example, don’t talk about how much you charge for things and how much you make off of things. And I know that that can be a touchy and sensitive discussion but I really think that only benefits the people who have the most power. And that’s so problematic. That tends to disproportionately affect women and it tends to disproportionately affect people of color, and particularly disproportionately affects people who are women of color. And so I’m really a big proponent of having as many open and honest conversations about topics like compensation as possible. Because I really think that the fact that we haven’t had enough of those is part of the reason that we hear things like Becca’s statement earlier on, where she talked about the AIGA survey. Which is a designer’s survey showing that women at her level were making $20,000 less than men. It’s certainly not the only reason, but part of the reason that continues to go on unchecked, is because we’re encouraged not to talk about it. So I’m gonna fuckin’ talk about it.

JL: Yeah, I wrote a post in, I don’t know, 2015? 2014?—“A Formula for Charging Speaker Fees”—and it’s about…

SWB: Oh yeah!

KL: It was great!

JL: And it’s still, I mean, it’s probably the most visited blog post on the Nerdery. And I mean, that site hasn’t been updated in over a year, but we still get traffic from that post especially. People looking for how to charge, how do I put numbers around something, and so I was thrilled that people are still finding value in that. Because, for me, it was really valuable to talk about it.

SWB: So that’s the kind of thing, I think, if you feel sort of isolated—and it’s not just about money, really—but if you feel isolated in your field, or if you feel like you don’t know who you can trust, then you can never really get to a place where you have the confidence to then have that conversation with the people the really matter.

KL: Or if you’re just starting out.

SWB: Totally.

KL: That’s a whole group of people who—like, I wouldn’t even know where to start if I was doing it for the first time and I just had no idea. If I had no idea what to base it off of. So if I found a resource that was helpful like that, it would be so valuable.

SWB: Yeah and I think, you know, especially since things like money conversations—it’s like if you try to have one and you’re not that confident about it and you don’t really have any context. If you get pushback, it’s really easy to believe that you’re getting pushback because you were asking for too much. And you don’t have a frame of reference. So, anyway, I think building those relationships to give you more context and get more insight and feedback and, just like you have someone to bounce everything off of—it’s so valuable. I’m really happy to hear people like Deepa and Lara are teaming up because I think that the more of these kinds of powerful relationships between people that exist out there, the stronger any industry is going to be.

JL: Completely, yeah. I think that finding advocates in your peers and finding that partnership is so important and valuable.

SWB: A lot of the folks we talked to—they were kind of moving from working at a company to starting their own thing. Or otherwise kind of shifting gears in that more consultative way. Jenn, you went from consulting to going back in-house and then you had a baby, so you had kind of different sort of year with a lot of new stuff. But I’m curious: what did that look like for you and what made that work for you at this moment in your life?

JL: You bring up a good point, Sara. I think a lot of times, we often say like, “oh i’m starting something new,” and it’s always about quitting your job. And I did that, as I mentioned before.

SWB: Quitting your job can be great, let’s not lie about that. But it’s not always great. And it’s not always what you want.

JL: And it was what I wanted for a really long time. And I think one of the hardest things for me, because of the vision that comes along with that—the freedom, the working from home, the yoga pants, the ability to do anything you want, essentially, is awesome. And then for me to recognize, you know, what was also awesome, was going back to a full time job. I started consulting for Anthropologie and I worked onsite a couple days a week and I was really enjoying it. I enjoyed the work I was doing, I enjoyed being in-house again, and I really enjoyed working on product as opposed—it was a different change from agency life. And I thought that that was such a nice change—and there was part of me that was really hesitant to go back full time. And, they’d offered the full time work, I still wasn’t sure, and I think part of it was just because I thought what I was supposed to do, was stay consulting. You know, I’d already quit my job—why would I ever go back!?

[45:00]

And then, I realized for me, that the full time job gave me a lot of stability, in that, in order to try new things such as: BABY.

[Laughter]

JL: For me, I always like to have at least one or two maybe, super stable things in my life when I try something new. When I first quit my job, I had a very stable relationship—now with my husband, also stable friendships, a lot of stable colleagues, that were really allowing me to try something new. Now I had again, this stability, that was like, ok, I feel pretty great—maybe I’ll go and try this new-fangled baby thing that I hear people talk about. And it was really great to have the support of the people that I work with, also, at the time, figuring out things like maternity leave, figuring out how to make the balance before I went on maternity leave. And so, going back for me, was like a little bit of a hard move but something that I knew was right for me at the time. And something that I really wanted to see through. Will I be full-time forever, I’m not sure! But for right now, I’m enjoying a lot about it.

SWB: Yeah, I think that when people start a business or move to doing consulting or something like that, that’s often this sense of like, if they ever change course from that, I think it gets perceived—or there’s a fear that it’ll be perceived—as failure in some way. Or like taking a step backwards. And of course, life’s not really like that, right? There are times when something makes a lot of sense and times when it doesn’t. And I think that’s part of the thing I’m really interested in exploring more in this show. How do we figure out the next steps that are right for us, that allow us to continue to grow. And to try not to buy into some of those bullshit stories about what it means to be successful. For example, none of us have a goal of being tech company founders who go out and get a bunch of venture capital so that we can be the next unicorn company worth a billion dollars. I mean, I guess having a billion dollars sounds—no, I’m sorry, having a billion dollars actually sounds awful. It sounds truly terrible. Because I look at the people who are making that their kind of dream they’re chasing—and I think, would I be happier? I don’t think so. Would I be creating a better world? Probably not. What is really the draw of that except for the idea that it’s what a picture of what success looks like. And I think what I’m hoping we can do here is really talk about of different types of success.

JL: Yeah, it’s like, when is the right time for you to do these options that we have. And you know, we’re so lucky that we have options, especially in the tech field where you have a lot of abilities to work agency, to work product, to go consulting. Lots of different options. So I think it’s as you said, not a one size fits all and not always a one size fits all for this time frame forever.

SWB: So I know that having a baby was a big new thing, but I also know something that you told me when you were still kind of getting embedded in that job was that it was—and I think you mentioned it a little. You said it was a chance to work on product, which you hadn’t done before. And it you were telling me a lot about some of the challenges of working at scale at this big e-commerce company and all this stuff that was a little bit new. And I’m curious, do you feel like—not only did you create this stability for your but have you also been growing professionally in this new job?

JL: Yeah, sure. I think one of the things that was really neat, as you mentioned—working not only at CSS architecture at scale, but also taking on management responsibilities. So consulting, I managed myself, and sometimes some other members of teams. But generally now I’m in a position where I have direct reports. I’m working more in the engineering team and helping people with their career paths again, is really interesting to me and definitely a new challenge. Managing is hard.

SWB: People! You know?

KL: People are wonderful, and hard, and wonderful, and hard.

JL: Exactly. So it’s rewarding in a whole new way and challenging in a whole new way. I haven’t managed since before I was consulting, so it was fun to take that on again. But also just something completely new—it’s nice to see that at this point in my career, these different kind of challenges. But that said, focusing a lot on both the management and the architecture also sort of left this gap where I wasn’t doing as many of the things I was doing before with side projects. So trying to figure out—it’s again, facing this sort of similar thing as I had before, where I’m not burnt out on what I’m doing—there’s just something I love and I miss doing that also. So how do I also get this thing that I love in my life somehow. But not at the same scale as before. Because like I mentioned, it’s that balance. And it all comes down to scale again. Where, I don’t want to quit and got consulting and go travel all over the place again all of the time because I want to be home with some level of stability. But I want new projects also, so talking to both of you was really neat because then the idea of starting something new with this podcast came up. And this, for me, is so exciting, because it acts as an outlet to do a lot of things I loved doing in side projects while still maintaining a lot of this new stability that I found in my life.

Fuck Yeah of the Week

[50:15]

SWB: You know when your friend gets an awesome new job, or publishes an amazing article, or finally pays off their student loans, and you’re so excited that you keep texting them in just like all caps and the fire emoji over and over again? Well, that’s the next segment here, it’s called the Fuck Yeah of the Week—and it’s where we share the people and the things that we think you all should be celebrating. Think of it as the podcast form of the 100 emoji.

So Jenn, who is our very first Fuck Yeah of the Week?

JL: Well, Sara, I’m gonna go ahead and say, it’s US! Fuck Yeah, Us!

KL: Fuck Yeah, YES!

JL: You know, I think sometimes you gotta take those moments and celebrate yourself, and I think we should be celebrating ourselves for getting this thing up and running! Here we are, we’ve talked about this idea, and now we are actually in the room recording it, ladies—we’re doing it!

SWB: Yeah!

JL: It’s awesome.

SWB: You know, earlier we heard from Lara Hogan about her, you know, new business and all of that. But this reminds me so much of something that she started writing about years ago. She has a whole site about this—it’s Lara Hogan’s donut site, I don’t know what it’s called. But basically, what she does, is she celebrates every career achievement with a donut. And she started doing it because she realized that whenever something cool was happening, like she was getting a promotion, or she was accepted to give a talk somewhere, she would go, “ok, great,” and then move on to the next thing. And she wasn’t giving herself permission to celebrate that. So she started saying, “ok, every time something major happens, I’m gettin’ myself a donut.” And she takes a picture of it and she puts it on this website. And I think that that’s wonderful, because every time she has a new donut thing to celebrate, I’m like, “hell yeah, get that donut!”

JL: Yeah!

SWB: And I love that we’re able to do that for ourselves, too, because, yeah, I think we’re often taught to keep looking forward or don’t let yourself have too much of the limelight. And, I hope that anybody who’s listening to this can kind of give themselves a fuck yeah, too, for the things that they’re accomplishing.

KL: Definitely, it’s so exciting to see how far Lara’s Tao of Donuts, essentially, has spread. Because you see other people taking photos, you know, of their donuts that they’ve gotten after speaking for the first time, or you know, doing a big demo. And that’s so cool, because you know it ties back to this thing that she, talked about, and that’s super cool. I hope that we see lots more photos of donuts, or your celebration.

JL: Our second fuck yeah are these Olivia Pope wine glasses that we are drinking out of today. The Olivia Pope wine glass has always been, for me, my special donut moment. You know, on that show Scandal, when she drinks, and it just was like, “wow, where do I get a glass to just drown my sorrows or celebrate my joys.” Like, that is the glass that holds everything. They sell them at Crate & Barrel. Crate & Barrel is not one of our sponsors, but they could be.

KL: They could be.

[Laughter]

SWB: Are you listening, Crate & Barrel?

JL: But! I love these glasses because I take them out when I need to like, either, like, pause and be like, this is life right now, and this is just my moment to just like, take it all in. Be it good, be it bad. But like, here’s just a moment to pause and be like, “Fuck yeah, I got these glasses, and in this case, I got these friends, and I’ve got this wine, and I’ve got this podcast, so, it’s pretty good.”

SWB: You know, if you haven’t seen an Olivia Pope wine glass, first off, it’s going to be in the show notes, but if you Google “Olivia Pope wine glass,” you know exactly—immediately—what we’re talking about.

KL: It’ll be on our Instagram.

SWB: But what’s really key about the Olivia Pope wine glass, is that it’s got a big glass, but it’s also on this long, really slender stem. It’s like a big-deal wine glass. It’s not just like, “Oh I’m having a quick glass of wine.” It’s very much like, “I am having wine now, period.” And, I like that because it does—it kind of creates that space, right? Like, you were saying, Jenn, it’s not just like that you’re going to pour yourself a quick glass. It’s that you’re pausing and taking a moment and you’re allowing yourself to have that bit of joy. And I think that that’s really important, even though, normally I don’t trust myself to use the Olivia Pope wine glass on the regular, but I want them to exist in the world.

JL: That’s why I have six of them.

[Laughter]

KL: They’re great, because they have presence, yet they’re elegant.

SWB: So, just like us?

JL: Mhmm.

SWB: That’s it for this week’s episode of No, You Go, the show about being ambitious—and sticking together. No, You Go is recorded in our home city of Philadelphia. Our theme music is by Philly’s own The Diaphone, from a song called Maths. In this episode, you heard Becca Gurney, Jenn Schiffer, Mina Markham and Lara Hogan. We’ll be back next week with Episode 2.

[55:00]

KL: Until then, we leave you with this advice from Sam Kapila, a designer and educator who’s always up to something new:

SAM KAPILA: I know it’s time to start something new when I’m a little bit scared….the good sort of scared that inspires me to want to explore something new in a project, or in a job, or scared in a way that you might surprise yourself. It’s also important to start something new when you can’t stop thinking about a certain idea, and it keeps you up at night. It’s in your 3am journal on your bedside, and it’s something that you just can’t wait to start doing and be really proud of. And I think, any time you can be proud of something you are doing, that’s definitely time to start something new.

Nice White Ladies with Jessie Daniels21 Oct 202100:52:18

When do white folks learn they’re white? And how do they start to understand the scope of benefits that whiteness affords them? For Jessie Daniels, these uncomfortable questions are only the beginning.

Jessie Daniels is a Faculty Associate at the Harvard Berkman Klein Center, a research associate at the Oxford Internet Institute, and a professor of Sociology, Critical Social Psychology, and Africana Studies at Hunter College and The Graduate Center at CUNY. She is a world-renowned expert on Internet manifestations of racism, and her latest book Nice White Ladies: The Truth about White Supremacy, Our Role in It, and How We Can Help Dismantle It is available now from Seal Press.

I imagine there are people who are going to read this book and throw it against the wall. And that's okay. But I would just encourage you to pick it up again, after you've thrown it against the wall the first time, and keep reading and sit with the discomfort and also ask yourself, why are you uncomfortable? I would argue that, to the extent that white people are uncomfortable hearing what I have to say, and white women in particular, is because we're holding on to whiteness in some way. We want that to not be a problem. We want that to mean that we're innocent, that we’re beautiful, that we're better than other people. And it just doesn't mean that. Let's let go of that idea of whiteness. 

—Jessie Daniels, author, Nice White Ladies

We talk about:

  • How feminism and white supremacy often coexist and how “gender-only feminism” always ignores race
  • White women’s complicity in slavery and its lasting effects
  • The “meme-ification” of the Karen archetype and the real dangers they pose
  • The path Jessie took to discovering her own whiteness
  • How to divest from the culture of whiteness
  • The power, and necessity, of sitting in discomfort

Plus: in this week’s You’ve Got This, Sara discusses how white women hold onto whiteness in the workplace, and the hidden meaning in terms like “professionalism,” "culture fit,” and "niceness.” For more on reckoning with whiteness in your workplace, head on over to https://www.activevoicehq.com/podcast.

Links:

More resources on shame and resilience:

Life-Affirming Productivity with Paloma Medina07 Oct 202100:39:03

What if spending a few minutes each day touching a plant or staring into space could change your life? Paloma Medina has seen it happen—and tells us why it’s the first step toward radical, equitable change. 

Paloma Medina is a management trainer, public speaker, coach, and entrepreneur who uses neuropsychology to help leaders develop more inclusive and equitable practices. She joins us to talk about trading cortisol addiction for life-affirming productivity, the power of tracking equity metrics on your team, and why she recommends everyone spend 5 minutes a day doing nothing.

Inclusion is a sense of belonging. It is how we pick up signals from others that we are valued, liked, that we belong. That we have friends, that we've got people on our side. A ton of the work that I did in the beginning in researching equity and inclusion and how it intersected with the kind of manager trainer I could be was realizing there is all this neuropsychological research that shows that belonging is this absolute core need. Humans are wired to scan for it, protect it, and freak out fully if there's any threat to their inclusion.

—Paloma Medina, management trainer

We talk about:

  • How the neuropsychology of productivity relates to equity and inclusion
  • How to transition away from hustle culture and into life-affirming productivity
  • The difference between equity and inclusion 
  • How leadership can use the three E’s of professional development to combat bias in the workplace: education, exposure, and experience 
  • How closing down Paloma's retail store,  11:11 Supply, helped her find a renewed sense of self-worth in the midst of uncertainty
  • The power and protest of doing nothing
  • The BICEPS model of core needs

Plus: in this week’s You’ve Got This, Sara shares a post from Desiree Adaway on the connection between overwork and white supremacy: “White supremacy knows that when we're exhausted, we remain obedient. And when we're overworked, we tend to stay quiet.” For more on this topic, head on over to https://www.activevoicehq.com/podcast.

Links:

Himpathy with Kate Manne23 Sep 202100:49:05

Why do so many people mention Brock Turner’s promising swim career, or the many Oscars Harvey Weinstein won—instead of focusing on the stories of their survivors? Why do women often feel guilty telling a mansplainer to stop? For Kate Manne, the answer to both comes down to a single concept: entitlement.

Kate Manne is a professor, writer, and moral philosopher whose research aims to more closely define and combat various forms of misogyny. In her newest book, Entitled: How Male Privilege Hurts Women, Kate offers a bold new perspective on the ways in which men’s entitlement to sex, power, knowledge, leisure, and bodily autonomy are used to police and disenfranchise women and other marginalized populations.

It can really change the course of your life to say, "I do not have to feel bad for certain people, and I do not have to feel guilty for my refusal to prioritize the emotional needs of the most privileged people.” Rather, I can actually look toward people who are more marginalized, who are genuinely in need of my solidarity and support. So that's where it's both personally liberating not to feel those illicit sources of guilt and shame, and it can actually, I think, completely redirect where your moral energies go. Because so much of patriarchy, as well as white supremacy, is misdirecting moral emotions that are good things to have. It's good to be sympathetic, and compassionate, and empathetic in your life. But where those emotions get funneled, and in service of whom, that is something that often goes awry under white supremacist hetero-patriarchy.

—Kate Manne, author of Entitled

 

We talk about:

  • Common forms of entitlement, and how privileged groups have been deemed entitled to certain behaviors
  • Why men often assume the role of “the knower”
  • The concept of “himpathy,” and how labelling injustice is often key to dismantling it
  • How having a child and finding solidarity in community helped shape the writing of Kate’s second book
  • The difference between being entitled to speak up and being obligated to speak up

Plus: in this week’s You’ve Got This, Sara offers advice on how to tell when you are obligated to speak up against misogyny in the workplace, and how to assess the risk of speaking up in those circumstances. If you’ve ever kept quiet about injustice and then wondered if that was the right choice, this bit is for you. For more on this topic, head on over to https://www.activevoicehq.com/podcast.

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Design for Safety with Eva PenzeyMoog09 Sep 202100:48:27

We’ve all heard about unethical tech products that track and surveil users. But there’s another kind of harm happening in tech: abusers co-opting apps and other digital products to control and hurt their victims. Eva PenzeyMoog explains this growing problem—and shows us how to fight back. 

Content warning: This episode features discussions and specific anecdotes of tech-enabled abuse and interpersonal harm, including domestic violence. 

Eva PenzeyMoog is the founder of The Inclusive Safety Project and author of the new book Design for Safety. Through her work as a tech safety consultant and designer, Eva helps people in tech design products with the safety of our most vulnerable populations in mind.

In terms of trying to talk about this stuff at work, or just with other people who work in tech, it was honestly kind of awkward because this isn't a topic that people like to think about. I talk a lot about domestic violence, there are other ways that this happens. There's issues of child abuse, and elder abuse, and things like unethical surveillance of employees and workers. But domestic violence is the one that I focus on. And just bringing that up, kind of out of nowhere, during a brainstorming meeting, it's kind of weird. And now, you know, my team is very used to it. And they're all really on board and are actually helping with some of this work, which is great, but at first, I think people just aren't used to saying, "Hmm, what about someone going through domestic violence?" It's kind of like, "Wait, that's dark. Do we really need to talk about that?" And yeah, actually, we really do. 

—Eva PenzeyMoog, author of Design for Safety

We talk about:

  • Issues of safety in tech products and how abusers misuse them to cause harm
  • The importance of destigmatizing conversations of user safety in tech and design
  • Who is responsible for ensuring user safety?
  • What qualifies as authentic consent?
  • How to use techniques like a Black Mirror brainstorm and abuser archetypes to uncover and address harm potential in your product 
  • What it was like to publish a book in the middle of a pandemic, and how Eva strives for a sustainable approach to doing this work  

Plus: in this week’s You’ve Got This, Sara discusses how feelings of powerlessness can lead us to look for things we can control. This can often manifest in some toxic workplace behaviors: micromanaging, inability to delegate, obsessing over data. If you, like so many of us, feel these behaviors creeping in, look for places where you can assert control over things that you can actually take ownership of: set a regular hour for a walk each day, institute “no Zoom Thursdays,” schedule a shutoff time during weekdays. And if you find something that works great for you, send us a message. We’d love to hear about it! For all this and more, head on over to https://www.activevoicehq.com/podcast.

 

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Become a More Courageous Leader26 Aug 202100:04:13
Strong Feelings returns September 9th, but in the meantime, we wanted to share something with you: the Courageous Leadership Program, Sara's six-week group coaching program. It's all about stepping out of self-doubt and into your power as a leader, and it's designed specifically for people in design and tech who want to be bold, inclusive, confident leaders—but maybe need a little bit of help shaking off some of the societal messages they've absorbed that keep them playing small. If this sounds like you, head over to https://www.activevoicehq.com/group-coaching. Groups run Tuesdays starting September 21, or Wednesdays starting September 22, and enrollment is open now.
Tuning Inward with Rachael Dietkus01 Jul 202100:49:28

Most of us think of trauma as the  capital “T” kind: war, natural disasters, serious abuse. But day-to-day life is full of smaller traumas, and those need to be processed, too: bullying, work stress, the aftermath of the pandemic. Rachael Dietkus of Social Workers Who Design is on a mission to help us do just that.

Rachael Dietkus is a writer, author, and social worker focused on the ways trauma shapes how and why we design. Through her organization Social Workers Who Design, Rachael and her team work to normalize and codify trauma-informed practices in design workplaces.

We've demonstrated a certain kind of toughness and unplanned resilience that has really been built on this collective trauma of living through a pandemic. And so there can be some power and some comfort in that. I think that with all of the adaptability and need to be adaptable throughout the past several months, what it has really shown us is that we now need flexibility. So is there flexibility in scheduling? Is there flexibility in how and where we work? 

I have sometimes used this phrase that I personally have a very high threshold, but a quick tipping point. I see that in a lot of people. You know, there's just this like, "Well, everyone else is doing it. It can't really be that bad." And the more that we just keep suppressing and deserting those cues that we're getting, the more it's just building, building, building. And at some point, the body is going to respond.

—Rachael Dietkus, founder of Social Workers Who Design

We talk about:

  • The parallels between social work and design
  • How designers can look to social workers to be more trauma-informed
  • What is trauma? And how can we become more aware of it?
  • Healthy coping mechanisms for dealing with our own personal traumas
  • How to build a trauma-informed, human-centered workplace 
  • Why “bring your whole self to work” is dangerous
  • Relational empathy versus transactional empathy

Plus: in this week’s You’ve Got This, Sara talks about the importance of specificity in our feelings and how that can help us get out of “comparison mode.” Are you really “just stressed,” or are you feeling something else: shame, betrayal, anger? Ask yourself, what is my anger telling me? What triggered it? What can I learn from this feeling? What unmet needs do I have here? For all this and more, check out https://www.activevoicehq.com/podcast.

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Practically Radical with Rachel and Travis Gertz17 Jun 202100:49:02

Most work environments prioritize profits over people. But there are other ways businesses can look—if we’re willing to imagine them.

Rachel and Travis Gertz are the founders of Louder Than Ten, a cooperative company on a mission to democratize the workplace through project management. Through their training and apprenticeship programs, they show digital organizations how to give power back to the people leading their projects. 

When some people talk about this, it seems like such a radical idea, but it's actually so practical. It's just a very common-sense way to make sure that you're more sustainable. Worker cooperatives last longer, people stay longer, they ride out through the rough times. Because the first thing that a capitalist framework company is going to do is they're going to cut their workers, right? And then they're going to retain all the earnings up at the top. But if you're a worker-owned cooperative, everybody has to support and pitch in. So I just think it's just a very practical system.

—Rachel Gertz, CEO of Louder Than Ten

We talk about:

  • The history of cooperatives
  • How does a co-op work?
  • Louder Than Ten’s journey from “traditional” company to co-op
  • Steps to turn a workplace from profits-focused to people-focused
  • How gig workers and small businesses can leverage their power to build a more equitable workplace
  • Resources and readings to learn more

Plus: in this week’s You’ve Got This, Sara offers tips for how to foster transparency in the workplace. How could you experiment with transparency, with authenticity, with honesty around something that maybe makes you a little uncomfortable? Who do you want to sit down with and explore other ways of working? For all this and more, check out https://www.activevoicehq.com/podcast.

 

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Platonic Longing with Kat Vellos03 Jun 202100:41:11

Even before the pandemic, Americans were experiencing a devastating loneliness epidemic. We talk to UX designer-turned-connection coach Kat Vellos about the longing for deep and meaningful friendships that so many of us experience, and how we can  build deeper, more substantial connections in our adult lives.   

Kat Vellos is a connection coach, speaker, facilitator, and author on a mission to transform loneliness and “platonic longing” into authentic human connection. She is the author of two books: We Should Get Together: The Secret to Cultivating Better Friendships, and Connected From Afar: A Guide for Staying Close When You're Far Away. 

When we think about connection, we often turn our lens outward, and it's really important first to look inside and say, what is it that you really need right now? And what is missing? If you can wave a magic wand and have the kind of connection you want, what would that look like, and how would it be integrated into your life? And the way you answer that question helps you determine what to do and where to go when you then turn your lens outward and seek to cultivate that connection externally with other people.

—Kat Vellos, author of We Should Get Together

We talk about:

  • The loneliness epidemic and how COVID changed connection
  • The idea of “platonic longing” and the importance of identifying and talking about loneliness
  • Having passion for your job versus following your curiosity
  • How organizations can invite and facilitate connection within the workplace
  • What we can do to focus on reconnection in our personal lives

Plus: in this week’s You’ve Got This, Sara offers tips for how to foster joy. Where have you told yourself you shouldn't feel joyful? What is that costing you? What would be different in your life if you were operating from a place of joy? What would shift, what would change? For all this and more, check out https://www.activevoicehq.com/podcast.

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Toxic Gratitude02 Jun 202200:43:29

We’ve spent the past few months deep in a series on pandemic clarity—hearing intimate stories about people whose relationships to work have changed dramatically over the past two years. But the more we listened to others’ stories, the more we realized…it was time to tell our own.

In today’s episode, Sara is joined by Active Voice operations manager and Strong Feelings producer, Emily Duncan, to talk about their own reckonings with work. From the founding of Active Voice during the pandemic to confronting exploitation in the music industry, they offer glimpses into the reality of being leadership works-in-progress.

What we do is really tech and UX and UI focused. But I do think that there's a ton of overlap in multiple industries. And I see myself as having the ability to take some of what I've been learning here and bring it back, take that fire from the Greek gods and bring it back down and share it. If I can come and help educate even just one person on their rights and what they deserve, I think that it will have all been worth it.

—Emily Duncan, Ops Manager at Active Voice

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Linguistic Distortion with Suzanne Wertheim20 May 202100:50:37

Last year, we saw the media regularly call Black Lives Matter protesters “rioters,” “violent,” or “thugs.” Yet on January 6, those who attacked the U.S. Capitol were often described as “passionate protestors” and “Trump supporters.” Linguistic anthropologist Suzanne Wertheim explains why these language disparities matter—and how biases like these show up in our workplaces, too. 

Dr. Suzanne Wertheim is an anti-bias consultant, researcher, and educator. She is also the founder of Worthwhile Research & Consulting, a firm that optimizes workplace culture through anti-bias and communication training. She is an expert in how cultural biases are expressed and perpetuated through language, and trains tech companies to spot and dismantle these biases in their workplaces.

It's not your fault that you were born with a human brain. It's not your fault that your entire lifetime you've been fed garbage distorted data. And it's not your fault you were born into the body you were born into… But it is your responsibility, once you learn things, to make sure that you are looking for problems and then using your power to address them. 

—Dr. Suzanne Wertheim, founder, Worthwhile Research & Consulting 

We talk about:

  • The role of a linguistic anthropologist
  • The dangers of softening language and other linguistic distortions
  • How bias impacts workers in the tech industry
  • Which populations are most at risk for workplace bias and how to effectively fight against it
  • What we can learn from research on trans workers who transitioned gender presentation in the workplace

Plus: in this week’s You’ve Got This, Sara talks self-care, self-confidence, and how to better understand our inner critic. When does that inner critic rear its ugly head? What does it say? Who does it sound like? If you can learn about where that critic comes from, you can start to recognize when it’s not serving you. For all this and more, check out https://www.activevoicehq.com/podcast.

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Studying Harm with McKensie Mack, Caroline Sinders, and Yang Hong06 May 202100:50:13

It’s no secret that the shift to remote work during COVID-19 has been stressful and isolating. But for many, the online workplace has also led to increased harassment, hostility, and harm.  

McKensie Mack, Caroline Sinders, and Yang Hong are co-authors of a new report from Project Include all about harassment, harm, and hostility in the remote workplace during the COVID-19 pandemic. The study included data from almost 3,000 survey respondents as well several first-person accounts of how remote workplaces can exacerbate harm. The report aims to provide not only a comprehensive picture of the trauma faced by various groups of tech professionals but also tools for companies to correct harm and become more trauma-informed.

There are a lot of ways in which, for example, trans women and non-binary people experience transphobia in the workplace, and it's not considered to be harassment. And I think it has a lot to do with the ways in which we define what harm is. And so in our work, especially, the fact that trans people are nearly twice as likely to have experienced gender-based harm than their peers, the fact that Black non-binary people, Black women are nearly three times as likely to experience race-based harm in the workplace as their peers, it tells us a lot about the ways in which gender impacts how people are experiencing harm in a workplace and how it amplifies that experience.

—McKensie Mack, CEO of MMG and co-author, Project Include report

We talk about:

  • Which groups have been disproportionately affected by remote work
  • What we mean by “harm” and “harassment”
  • What harmful workplace practices look like, and how workplaces can become more trauma-informed
  • Strategies for how to handle or intervene in a harmful workplace

Plus: in this week’s You’ve Got This, Sara talks steps for using your privilege to speak up against a toxic work environment. Ask yourself: what are the harmful behaviors that you've been tolerating in your team or in your company? What's stopping you from speaking up about those? Is it that you are afraid of doing or saying the wrong thing? For all this and more, head over to https://www.activevoicehq.com/podcast.

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Courage over Comfort with Vivianne Castillo22 Apr 202100:46:24

Vivianne Castillo left counseling to become a UX researcher. What she found was an industry that talked a lot about empathy—but wasn’t very good at practicing it. Now she’s building a company dedicated to changing that.

Vivianne Castillo is a UX researcher, humanity in tech advocate, and founder of HmntyCntrd, a masterclass for people in UX and tech that was just named one of Fast Company’s most innovative companies of 2021. Vivianne uses her background in counseling and trauma to educate on and advocate for the trauma-informed workplace, empathy in the face of capitalism, and justice for all. At HmntyCntrd, she helps people from companies like Apple, Slack, and Spotify become advocates for equity and change in the tech industry. 

I think a lot of UX and design professionals can have this tendency of, "Well, if I don't do it, who will? If I don't advocate for this user, who will? If I don't care about this person who will?" And you know, I have just learned that it's not all on me, and that I can't save everyone or everything. And that is such a freeing gift to realize, and just step into the reality that it's not all on you.

—Vivianne Castillo, founder of HmntyCntrd

We talk about:

  • What it really means to be humanity-centered, and why that’s often missing in UX
  • How and why Vivianne developed the HmntyCntrd program
  • The various forms of trauma caused by work and how a workplace can become more trauma--informed
  • What it means to choose courage over comfort
  • Vivianne’s viral resignation letter from Salesforces, and how to identify when it’s time to leave a toxic work environment

Plus: in this week’s You’ve Got This, Sara talks steps for assessing when it might be time to leave a toxic work situation. Ask yourself: what are the costs of leaving? The costs of staying? What am I risking? If I stay, how can I set boundaries at work? For all this and more, head over to https://www.activevoicehq.com/podcast.

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Being Vulnerable with Margot Bloomstein08 Apr 202100:46:27

Margot Bloomstein wanted to find out how companies can beat cynicism and build trust in this moment. Years of research and a new book later, she has the formula: voice, volume, and—the scariest for all of us—vulnerability.  

Margot Bloomstein is a brand and content strategy consultant, speaker, and the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, just out this spring. As the principal of Appropriate, Inc., she has helped organizations ranging from Harvard to Timberland engage their audiences with transparency, consistency, and clarity. Now, in Trustworthy, Margot opens up about how brands, and consumers, can use vulnerability and transparency as powerful tools to affect change.

Being able to look at ourselves in the mirror and say, “What is uniquely me? What makes me distinct,” that's hard. And I think it goes back to that point of vulnerability. We have so much discomfort about confronting not our strengths and flaws, but our humanity—what makes us unique—that the idea then of sharing that with other people, that's scary. But it turns out that is the most rewarding thing for both us and for those other people.

—Margot Bloomstein, author of Trustworthy

We talk about:

  • How “voice, volume, and vulnerability” can combat cynicism
  • What it means for a company to be vulnerable and why that’s a positive thing
  • How to handle criticism
  • How to start writing, speaking, and idea-sharing

Plus: in this week’s You’ve Got This, Sara challenges us to confront perfectionism and discover our perfectionist origin story. Who taught you to be a perfectionist? What else were they teaching you? And what's all this perfectionism costing you? If you want to take that challenge on, head over to https://www.activevoicehq.com/podcast.

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Going Rogue with Nandini Jammi25 Mar 202100:41:21

What if you built a movement powerful enough to defund hate groups online, won one of the most prestigious awards in advertising, and then had your co-founder tell you to stop taking credit? If you’re Nandini Jammi, you’d get even louder.

Nandini Jammi is a brand safety advocate and co-founder of Sleeping Giants, where her campaigns got major advertisers to stop funding sites like Breitbart. Now she’s co-founded a new company called Check My Ads, where she works with Fortune 500 companies to ensure that their ads aren’t showing up on extremist sites. She is also a writer, speaker, and activist full of practical advice for how to stand up for yourself in the workplace.

"I think that when you take a stand on something that is important, you will always have people who disagree with you. And that's fine. And you should let them disagree with you...if you're out there creating change and fighting for what you believe in, you're doing something right if people disagree with you. It can feel a kick in the gut sometimes when people that you respect don't agree with you. It's always important, I think, to understand their perspective, understand why you disagree with it, understand why they disagree with you, and use that to push your work forward."

—Nandini Jammi, co-founder of Check My Ads

We talk about:

  • How Nandini helped strip funding from some of America’s most powerful far-right news outlets
  • What is a brand safety advocate?
  • Why “being difficult” in the workplace is not necessarily a bad thing
  • How to find the courage to claim your achievements and stand up for yourself in an unsupportive work environment. And when it’s okay to leave.
  • What makes a successful business partnership

Plus: A new segment called “You got this!” This season, Sara leaves each episode with a challenge to our listeners. This week’s is: “What is your boldest, most in-your-face thing that you honestly wish you could say out loud? What is one small risk that you could take this week to make that happen?” If you want to take that challenge on, head over to https://www.activevoicehq.com/podcast

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Strong Feelings is Back18 Mar 202100:01:42
Welcome back to Strong Feelings—a feminist look at the messy world of being human at work. Grab your coffee and join host Sara Wachter-Boettcher this spring as she goes deep on what real leadership in tech and design looks like. You'll hear from authors, activists, entrepreneurs, and troublemakers of all types who are changing the status quo: fighting online harassment, dismantling white supremacy in design, and so much more.
Introducing: Thread the Needle with Donna Cleveland12 Mar 202000:30:43

Strong Feelings is still on hiatus, but we’ve got a show we think you’ll love: Thread The Needle, a new podcast all about the place where feminist ideals and the realities of life meet.

In this episode, called “Why Won’t He Do the Dishes,” journalist Donna Cleveland looks at the sorry state of gender equality on the home front. She also uncovers a surprising research finding—splitting chores fairly does not create happier couples.

If you like what you hear, subscribe to Thread the Needle wherever you listen to podcasts, or head to theneedle.co.

Time to Do Nothing20 Feb 202000:28:45
Welcome back, friends! Today’s episode isn’t the glorious season opener we thought we’d have. And that’s actually ok.

Tuning into your gut can tell you a lot, even when the answer is hard to hear. Listen in for all the details on Katel’s sabbatical, Sara’s new company, and what happens next.

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We Are Indivisible with Leah Greenberg12 Dec 201900:37:52
What would you do if a Google doc you made went viral, and suddenly groups across the country were implementing your ideas to plan political action in their communities? If you’re Leah Greenberg, you’d found Indivisible—the national nonprofit she started with her husband Ezra Levin after the 2016 election.

Now Leah and Ezra have co-authored a new book about what they learned creating Indivisible and supporting thousands of local Indivisible groups around the country, and how all of us can join the fight for more inclusive democracy. It’s called We are Indivisible, A Blueprint for Democracy After Trump, and it’s just in time to kick you into gear for the 2020 election.

We started off resisting Trump, but we know that Trump's not the problem. We know that Trump is a symptom, and that if we had a healthy democratic society that valued the lives and equality of all of its people, Donald Trump would never have gotten remotely close to the White House. And so fundamentally we felt like what was crucial for us, and what was crucial for the movement, was that we were moving from resisting Trump to resisting Trumpism, and tackling the kind of fundamental flaws at the heart of democracy that were making our country vulnerable to Trumpism.
—Leah Greenberg, co-founder and co-executive director of Indivisible

We talk about:

  • What made Leah and Ezra create the Indivisible guide—even though peers warned them it could ruin their careers
  • How to put pressure on elected officials, and why working with a community group makes political engagement more successful and more sustainable
  • Why it’s crucial to get out of campaign mode and avoid burning staff and volunteers out
  • What it’s like to run an organization and write a book with your partner

Plus: It’s our last show of the year! Sara and Katel talk about what they’ll be bringing with them into 2020, what they’ll be leaving behind, and what all of you should listen to while Strong Feelings is off the air this winter.

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The Fifth Trimester with Lauren Smith Brody05 Dec 201900:56:04
What if moms were granted the kind of parental leave they really needed to heal from childbirth, care for baby, and return to work? Lauren Smith Brody thinks it would completely change the lives of new parents—and everyone around them.

Most parents have to go back to work months before they’re emotionally and physically ready, missing out on an important developmental phase. When Lauren had her first child, she realized that phase needed a name, and a movement—so she launched The Fifth Trimester to help parents and businesses transform workplace culture together.

It shouldn’t be on women necessarily, and it shouldn’t be on moms necessarily, to have to make these big cultural corrections just because they’re the ones who need it in this moment. It's really on all of us.
—Lauren Smith Brody, author and founder of The Fifth Trimester

We talk about:

  • Why openly talking about being a parent at work is so critical. “Coming back to work as a new mother was my first day on the job all over again in many, many ways...I didn't know how to do my job and be a mom at the same time. I felt like a newbie and I just decided to expose that all over the place as much as I could and make it ok.”
  • How asking for what you need as a new parent can actually help everyone in your workplace. “Try to remember that this is not something that you are asking for for you, your family, in this moment. This is a plan for how you will get your job done. But also, any flexibility that you're able to win is really a win for everybody around you.”
  • Why reckoning with our racist and capitalist past is the only way we can fundamentally change the system. “Racism so clearly impacts the access to support and even just obviously simple good health and the right to good health that American workers have. ...So very often you'll see that a company has gotten headlines for providing, you know, so-and-so is going to now have, you know, 12 paid weeks of family leave. Great. Who actually has access to that?”

Plus: committing to becoming better advocates for people who have kids and digging a little deeper into the very real impact slavery’s history still has on our country today.

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Fix Systems, Not Women19 May 202200:40:14

What would you do if you found out you were being paid $25,000 less than your peers, and that while they were allowed to work from home, you were expected to show up in person? 

Kate Rotondo had both happen while working at one of the largest and best-known tech companies in the world, and the experience profoundly changed her relationship to work. Kate joins Sara to tell her story of institutional betrayal—and how it took her from working in code to working in clay.

I had to let go of the responsibility of providing for my family. I had to let myself become expensive. I also had to shift my sense of what's important to me from getting my career back and earning that money to reclaiming my time—to becoming rich in something else, if it wasn't going to be career accolades, and it wasn't going to be respect at my job, and it wasn't going to be the money that came from that. I kind of had to shift and think, 'What I'm asking for here at work is to have the same lifestyle as my colleagues.' My colleagues wake up in the morning. They don't drive three hours to get to work…So how do I get that? How do I get the quality of life that the men around me have? How do I regain a sense of entitlement to that time? That I'm entitled to have free time. I'm entitled to have passions.

—Kate Rotondo, founder, Equal Clay

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Fair Play with Eve Rodsky21 Nov 201900:48:55
You know all the work it takes to stay on top of laundry, not let the insurance policy lapse, and keep track of school meetings and doctor’s appointments? All that often-invisible labor was exhausting Eve Rodsky. So she did something about it—for her family, and for all of us.

That something is a brand-new book: Fair Play: A Game-Changing Solution for When You Have Too Much To Do and More Life to Live. It’s also a game you can play with your partner, a way for moms to stop being the “she-fault” parent, and—if Eve has her way—a tool for changing the dynamic of practically any relationship.

We were doing everything so fairly. He helped me secure my dream job in philanthropy. I marked up his operating agreements, because I'm a lawyer by trade, as he grew a new business. We took turns doing the dishes. We took turns making each other dinner. Well, cut to two kids later. And I find myself literally sobbing on the side of the road over a text my husband sent me, and that text said, "I'm surprised you didn't get blueberries.”
—Eve Rodksy, author, Fair Play: A Game-Changing Solution for When You Have Too Much To Do and More Life to Live

We talk about:

  • How Eve created the “Shit I Do” list—a massive, viral spreadsheet that made all her invisible labor extremely visible. “How can we value what we don't see?”
  • How that spreadsheet evolved into the Fair Play method (and what her husband thought when she showed it to him).
  • What it was like to talk with and test Fair Play with 500 couples from across the country.
  • Why the smallest details often cause the biggest fights—like the COO of a publicly traded company locked out of his house over a glue stick.
  • Why a 50/50 split often isn’t the answer—but honest conversation is. “this is not about scorekeeping. It's about ownership.”

Plus: fish sticks and frozen veggies for dinner, the pros and cons of being a latchkey kid, and why ownership is such a crucial concept.

Photo credit: © Avia Rosen 2019

Radical Daily Action with GirlTrek14 Nov 201900:42:18
What if lacing up your sneakers weren’t just an exercise habit, but a radical political act? That’s the premise of GirlTrek—the movement to help Black women and girls reclaim their health and their communities through a daily habit of walking.

We sit down with Morgan Dixon and Vanessa Garrison, the co-founders of GirlTrek—the largest public health nonprofit for Black women and girls—to talk about reclaiming space for rest and health, what it means to take daily walks in the steps of a Civil Rights legacy, and why Black women making s’mores in the mountains of Colorado is actually a tiny act of rebellion.

The most radical thing any woman can do, and particularly a black woman, is to slow her ass down. Slow down, stop running for other people's praise. Stop running for other people's approval. Slow down.
—Morgan Dixon, cofounder, GirlTrek

On the agenda:

  • Why GirlTrek’s annual Stress Protest is a life-changing experience. “We are having a genuine spiritual experience on the top of a mountain that is fueled by the truth-telling of Black women who come there and vocalize that they are hurting, and then commit to claim space for themselves and their family.”
  • How GirlTrek is creating a workplace that’s not built on hustle. “We have an offseason every year. That's an annual sabbatical, essentially, that our entire team takes.”
  • Why Black women particularly need self-care. “Two-thirds of black women engage in little to no leisure time physical activity...because we don't have any leisure time. That's why we don't exercise on our leisure time, because we don't have any leisure time.”
  • How Harriet Tubman’s legacy inspires GirlTrek today. “She literally walked herself to freedom and saved her own life… And then she went back over and over again to get friends and family, which is what GirlTrek does.”

Plus: We’re in love with the idea of a company offseason. Fellesferie, 2020 y’all.

Links
Walking the Tightrope with Sarah Deer07 Nov 201900:55:41

Indigenous women and girls face some of the highest rates of violence in the United States—and often fall through the cracks of the federal and tribal justice systems. We talk to tribal law and victims’ rights expert Sarah Deer about her work to change that—while pushing back against mass incarceration.

Sarah Deer is a lawyer, professor, Muscogee (Creek) tribe member, MacArthur fellow, and an expert in tribal law and victim’s rights. She’s best known for her work on the reauthorization of the Violence Against Women act in 2013, but she’s dedicated her entire career to ending violence against Native women. We talked to her just after she was inducted in the National Women’s Hall of Fame this fall—and we had so much we wanted to know.

Heads up: As you might guess, this episode talks extensively about sexual violence and child sexual abuse. Take care of yourselves when you listen.

If we can center the voices of Native women, and frankly women of color generally—center them rather than marginalize us—we can start to craft solutions that are going to help everyone. I mean, I think if we can solve rape in Indian Country, we can solve rape anywhere.
Sarah Deer, tribal law and victim’s rights expert and 2019 National Women’s Hall of Fame inductee | Photo by Natalie Sinisgalli

We talk about:

  • What it’s like to operate from inside a system that was not designed to serve you
  • How Sarah’s work played a direct role in the 2010 Tribal Law and Order Act
  • Why the 2019 VAWA reauthorization is still stalled in Congress
    How Sarah makes sense of the tension between fighting mass incarceration and working with the legal system

Plus: How to decide which tradeoffs to make, what we can do to work within unjust systems without becoming part of those systems, and why there’s nothing empowering about having more women running fracking companies or payday lending schemes.

Excuse Me with Liana Finck31 Oct 201900:50:59

How do you make space for yourself in the world when you’re shy and a little bit weird? If you’re cartoonist Liana Finck, you channel the stuff stuck in your brain into your art—and find out a lot of people actually feel like you, too.

Liana is a regular contributor to the New Yorker and a wildly popular cartoonist on Instagram. Her newest book, Excuse Me: Cartoons, Complaints, and Notes to Self, is a collection of drawings about dating, love, sexism, anxiety, and all the absurdities of city life. We talk with her about getting comfortable with a public persona, processing feelings through drawing, and...crying at job interviews. She’s a delight, and you are gonna love this episode.

There’s a real good feeling in sharing something with strangers... I’m saying, “this is no longer my private shame, this is something we all share.”
—Liana Finck, cartoonist and author of Excuse Me: Cartoons, Complaints, and Notes to Self | Photo of Liana by: Jorge Colombo

On the agenda:

  • Drawing as a form of understanding yourself. “I’m trying to explain something to myself that I didn’t have words or pictures for before.”
  • Being a shy person. “I think I was shy because I knew I was strange in a way that I couldn’t quite define and I was very afraid of being found out. And the sadness I think arose from the shyness... I was afraid of showing myself and I felt trapped and helpless and out of control. And I think that has a lot to do with something that society didn’t find me exactly what they ordered.”
  • Putting yourself out there. “If I only did what was comfortable to me, I wouldn’t be able to make a life at all. I’m so used to stretching myself that I’m always doing it.”
  • Breaking into the New Yorker. “I would come into the New Yorker once a year for many, many years… I would be the only newbie, and also the only woman, and also the only young person. And also of the young people—if there were any young people—the only one who didn’t go to Harvard.”

Plus: Handling professional rejection, rejecting others, and what to do when you wake up and realize…you’re a gatekeeper in your field.

Women in Beer with Melissa Walter24 Oct 201900:46:21
The craft beer scene has plenty of bros waxing on about hops, but more and more women are making beer, too. And if they’re Love City Brewing’s Melissa Walter, they’re making change while they’re at it.

Melissa is the co-founder of Philly’s own Love City Brewing, a vocal supporter of getting more women into the beer industry, and an advocate for safer, more inclusive bars everywhere. She joins us to talk about how she went from therapist to brewery owner, why she prioritized covering employee benefits and creating a philanthropic program from day one, and what it looks like to build a bar where everyone feels welcome.

Yes, of course, we need to make money, we need to keep the doors open, we need to keep the lights on. But beyond that, I’m like, why do you need five million dollars this year? I’m not saying that making money is terrible, but I’m saying you can build these things in, grow a little more slowly, be a little more conscious... You live in this place, you should take care of it.
—Melissa Walter, co-founder of Love City Brewing

We talk about:

  • How she’s creating community for women in beer. “There are women in the industry, we just have to find them and bring them together.”
  • Why diversity always matters. “I think any industry should look like the community in which it is involved.”
  • What it looks like to make accessibility a foundational requirement. “Our front entrance is a ramp; everybody comes in the same way: you go up the ramp, done. So, people who use a chair or don’t use a chair, same entrance, same accessibility as everybody else. All of our bathrooms are gender-neutral, so anybody can use any bathroom whatsoever.”
  • Why all Love City staff go through sexual harassment intervention training. “The things that I’ve read from other places are that if they do take advantage of this training it’s like they’re admitting something is wrong. And I’m like, ‘ah…no? You’re doing the thing to make sure things don’t go wrong!’”
  • Why Love City decided to give back from day one. “You live in this place, you should take care of it.”

Links

Miraculous Bodies with Kimberly Dark17 Oct 201900:52:03
It’s time for riots, not diets. This week we talk about bodies, health, food, and fatness with Kimberly Dark, author of the new book, Fat, Pretty, and Soon to be Old.

Kimberly is a writer, a storyteller, a performance artist, a professor, a yoga teacher, a queer mother, and so much more—and she delves into all of it in this interview. From being shamed as a fat child to starving her way through her teens to finally leaving diets behind forever, we loved hearing how Kimberly learned to love and nurture her body—and how we can all change the way we think and talk about fatness, beauty, and aging.

You can’t hate a person’s body and claim to want to help them.
—Kimberly Dark, author, Fat, Pretty, and Soon to be Old

We talk about:

  • How our healthcare system fails fat people. “I don’t use the word ‘obesity’ because it’s a medicalized term to describe a fat body, which, fat bodies are not inherently diseased.”
  • Why eating well and exercising shouldn’t be prerequisites to respect. “There should be no requirement for anyone to have to uphold health practices in order to be considered a worthy human being.”
  • Coming out as fat: “If you want to know me, if you want to know me in my full humanity as a human being, then I should be able to talk about my experiences in the world.”
  • How to sit next to a fat person on a plane: “We’re going to occupy this space together; let’s acknowledge it, and let’s treat each other nicely.”
  • The double-bind of beauty expectations. “Women are supposed to be on a quest for prettiness and we’re not ever supposed to acknowledge it.”

Plus:

  • Unpacking our own relationship to weight, food, and health
  • How anti-fatness affects people at work
  • Getting dressed up for the abortion ball

Links:

Women and War Zones with Zahra Hankir10 Oct 201900:45:59

How do we know what happens in a war zone? Most info comes from journalists—white, Western, male journalists. Zahra Hankir thinks it’s time we heard from a very different group: Arab women reporting from their communities.

Zahra is the curator and editor of a new book: Our Women On the Ground: Essays by Arab Women Reporting from the Arab World —a collection of powerful stories about living and working in conflict zones, all written by women.

She first realized how important this work was in 2011, when she was a journalist working at Bloomberg in Dubai, holed up in a highrise trying to report from afar on the Arab Spring. Now she’s collected the work of 19 different journalists—from a Syrian American straddling multiple cultures during tremendous strife to a Yemeni woman explaining the perils of attempting to travel her country without a male relative as chaperone.

The stakes are so high with so much of the coverage that these women do because they’re writing about their homelands and they’re writing about their neighborhoods and their villages… There is a level of intimacy there and there is a level of personal connection to the story that informs the way they approach the story, and they go through the struggle of having to remain impartial at the same time, even though it feels impossible.
—Zahra Hankir, editor and curator of Our Women on the Ground

We talk about:

  • Why it matters who we hear from, and which stories are centered in conflict reporting
  • What it means to be impartial in journalism—and what to do when that’s impossible
  • The challenges of being a reporter and a woman in the Arab world
  • Why so many women journalists feel guilty pausing from their reporting to tell their own stories
  • How hearing women’s stories changes our conception of the truth

Plus: Passing the Bechdel test, black girls and horror films, the problem of avoiding politics talk, and, on a lighter note...it’s finally clog season, baby!

Links:

The Reckoning with Gloria Allred26 Sep 201900:47:20

Buckle up, friends. Today’s episode is a wild ride. We sat down with famed feminist lawyer Gloria Allred to talk about her four-decade career fighting discrimination and sexual violence, and her new induction into the National Women’s Hall of Fame...during the same week some messy details emerged about her role in the Harvey Weinstein saga.

Whew. When we sat down with Gloria earlier this month, we knew she was a powerhouse lawyer—from representing more than 30 women in the Bill Cosby case to fighting California’s gay marriage ban in the state supreme court in 2004 to advocating for abortion rights and against gender discrimination since the 1970s, she’s seen and done a lot.

But just before we got her on the phone, a new book came out that complicates things: She Said — written by two New York Times reporters, Jodi Kantor and Megan Twohey, who broke open the Harvey Weinstein story in 2017. In it, they detail how Gloria’s daughter Lisa Bloom, also a feminist attorney, went to work for Weinstein, promising to plant stories painting accusers like Rose McGowan as unstable in the press. The memos were pretty damning. And then, Kantor and Twohey took aim at Gloria herself—because back in the early aughts, her firm represented a client who signed a secret settlement with Weinstein—and that client now feels burned.

So in this episode, we share an inspiring, powerful interview with Gloria—and remind ourselves that all our faves are problematic.

Fighting injustice is very good for the health… Take that rage and anger, which is a source of energy for you, and move it outward into constructive action to win change.
—Gloria Allred, 2019 inductee into the National Women’s Hall of Fame

We talk about:

  • The power and limitations of lawsuits as a form of justice
  • Prison abolition versus locking up rapists, and why carceral feminism won’t save us
  • How Gloria went from a childhood in Southwest Philly to public school teacher to labor organizer to celebrity attorney
  • Why fighting injustice is good for the health

Links:

Time for Business with Stephanie Hurlburt19 Sep 201900:52:51
We’ve all heard advice to hustle, work harder, and push push push. And...most of us are exhausted as a result. So this week we’re talking to someone making the opposite choice: Stephanie Hurlburt, an entrepreneur who built a successful business, no nights and weekends required.

Stephanie is the cofounder of Binomial, a company that makes image compression software. But she’s not a startup founder working 100 hours a week and trying to scale as fast as possible. Instead, she’s optimized her business for her mental and physical health—while still sharing her knowledge with industry newbies, closing big deals with companies like Google and Netflix, and healing from the trauma of domestic violence.

The purpose of my job is to give me time in my life. And money can help give me time in some ways—for instance, if I amassed enough money to not need to work at all. But money can also not give me time. For instance, entering into a big contract where I was constantly on the clock. So, having that as a very clear priority really helps guide a lot of decisions.
—Stephanie Hurlburt, cofounder, Binomial

We talk about:

  • Why business is always personal—and it’s ok to be yourself. “When I was working in the gaming industry, there was very much a boys club there... It kind of made me realize that I’m never going to get a real seat at that table. And when I’m open about myself, I’m definitely not getting a seat at that table. And maybe that’s okay! Maybe I find tables that actually accept me.”
  • How to reframe networking as human by thinking about it as a natural give and take, not a transaction. “I feel like to a lot of people, they dread it because they see it as very transactional. And I don’t really see it that way.”
  • Why letting an email sit for a day or two is actually an important part of setting boundaries. “The first conversation you have with someone, you’re setting some very key boundaries about what’s okay and what’s not okay, even if you’re not explicit about it.”
  • How mental healthcare can help you break free of burnout cycles. “The number one thing that I wish I did when I was overworked was actually to see a therapist. Because I feel like I have grown so much through therapy and I have learned how to manage my time through therapy. If I had sought a therapist earlier, I could have prevented a lot of pain.”

Plus, what Sara and Katel did on their summer vacation: unplug their laptops, drape themselves in linen, and go cliff diving with tween boys. No, really.

Links:

Sexy Sex Ed with Tanya Turner12 Sep 201900:43:52
Did your school offer sex ed? If you grew up in the U.S., there’s a good chance it didn’t—or that the information you received was incomplete, unhelpful, or even… inaccurate. Tanya Turner is changing that—by bringing “Sexy Sex Ed” workshops to teens in Kentucky.

Tanya started Sexy Sex Ed when she realized how many teens weren’t getting honest, inclusive, and consent-base sex ed anywhere else. Now she’s bringing her interactive workshops to all kinds of groups, including adults. When she’s not teaching consent-focused sex ed, you can find Tanya spouting “smut and socialism” on the Trillbilly Workers Party Podcast, advocating for Appalachian arts and media at Appalshop, or...maybe even handing out condoms in a parking lot.

Sex ed is not doing its job if it’s not encouraging and motivating people to share knowledge. So, my goal every time I lead a Sexy Sex Ed is that the information ripples out from there and people are sharing what they’re learning.
—Tanya Turner, creator of Sexy Sex Ed

We talk about:

  • Why so much of sex ed should really be “Communication 101.” “A lot of the workshop is how to talk to other people—how to talk to yourself, really—how to listen to your body, and how to trust your instincts.”
  • When and how we should really start educating kids about sex. “It’s never too early to start talking with kids about what love feels like, and consent, and language for their body parts.”
  • The value of learning about your own body. “You can’t trust a doctor to know everything going on with you. A doctor is only as powerful, and strong, and good for you as you are able to communicate with them. And you have to be able to listen to your body.”
  • ...And learning about everyone else’s, too. “I feel like all people have a responsibility to understand the anatomy of all other people so that we can help each other and support each other.”
  • Why bringing sex ed to Appalachia matters so much. “Rural sex education has actually decreased by 20% in the past ten years, so we’re getting less than we used to and we weren’t getting much to begin with.”

Plus: Sara and Katel go deep on the sad state of sex ed across the United States, wave a middle finger at abstinence-only education, and get to know the Dildo Duchess.

Follow Tanya:

The Four-Day Workweek12 May 202200:36:40

Joann Lee Wagner used to feel pretty guilty for taking breaks—until her organization decided to experiment with a new way of working: the four-day workweek. In the process, Joann had to do more than change her calendar. She had to rethink how she thought about work itself.

Today we share the story of one person’s, and one organization's, experience trying out a four-day week: Joann Lee Wagner, the VP of people operations at Common Future. They tested a four-day week in 2020, and have since made it permanent. Listen in as Joann walks through how their experiment came together, what they learned in the process, and how it changed Joann forever. 

I think of my grandmother who was an entrepreneur in San Francisco in Fisherman's Wharf, selling her candles and working so hard to make a living for her family and the health challenges that came after that. I think about how she wouldn't want me to be in a place of such constant stress and hardship, where I'm working myself to the bone just to live now. I think that she would really have wanted something else for me. And so it took a moment of reflection to really think about, "Where is that coming from?" in order to be able to even come into work in a four-day workweek context. Because at the end of the day, we are really challenging the assumptions around work that we as organizations carry, but also we as individuals.

—Joann Lee Wagner, VP of people operations at Common Future

Links:

Feminist Business School with Jennifer Armbrust05 Sep 201900:49:16
Can business be a site for radical creativity and social change? Join us as we go back to school with feminist business consultant Jennifer Armbrust.

Jennifer is the founder and director of Sister, a consulting firm that advises companies on bringing feminist principles into business practices. She’s also the creator of Feminist Business School, an online course, and the author of Proposals for the Feminine Economy. We talk to her about what it means to bring feminism into business, what it might look like to build more equitable economic systems, and why she thinks all entrepreneurs should read some Audre Lorde.

Listen to your body’s messages as guidance, instead of seeing your body as an inconvenience to work—which is what capitalism says. Capitalism says, “you could work so much more if you didn’t get sick or pregnant or have to eat or go to sleep!”... So, that’s kind of the first place I work. How do we bring your body back into your business and let your body have some votes on what happens throughout the day?
—Jennifer Armbrust, founder of Sister and creator of Feminist Business School

We chat about:

  • Why Jennifer let go of the pursuit for “ideological purity,” and embraced bringing her feminist backpack into the weeds of capitalism instead
  • How our culture of overwork and constant pressure to produce fails us
  • Why listening to your body, not just your to-do list, is a feminist act
  • Why fear is what keeps people—and companies—stuck
  • The importance of “tinkering”—using small shifts to create change
  • The limitations of “conscious capitalism” in creating equitable futures
Links: Plus:

Photo credit: Aubree Bernier-Clarke

Funding Abortion with Seneca Joyner29 Aug 201900:49:49
Abortion rights are under attack across the country—from “heartbeat bills” aimed at destroying Roe v. Wade to “crisis pregnancy centers” that lie to pregnant people. But Seneca Joyner knows we can fight back—by organizing and paying for abortions.

Seneca is the manager of community organizing at Women’s Medical Fund, the oldest and largest abortion fund in the country. She’s also a Muslim, an anarchist, a parent, a historian, and...a joy to talk with. So listen up for a deep dive into abortion rights and access, what’s happening legally right now, and why Seneca is 1,000% sure that we will win.

Our average pledge at Women’s Medical Fund is $128. And we often talk with people about that because what that means is that before folks call us...they have pooled their resources to bring money to the table, but they’re short, on average—for this extremely safe, regular medical procedure—less than $130.
—Seneca Joyner, manager of community organizing, Women’s Medical Fund

We talk about:

  • Why organizing for abortion rights is just as crucial to raising money for abortion care. “If we are not organizing ourselves and our communities to ensure abortion access...abortion will be so heavily criminalized that it won’t matter that we have half a million dollars to give away. It will be impossible for folks to access care for any reason.”
  • How black women’s real lives aren’t represented by the dominant narrative. “I grew up in the eighties when the dominant discourse was that... black women were literally ruining the black community. And then I looked around and I saw myself, but I saw my mother and her friends. They were so joyful.”
  • Why crisis pregnancy centers are really anti-abortion centers—and their goals are to waste your time. “When people decide to have an abortion, they are resolute about it... And a way that our abortion opponents have hit on that has been extremely successful is that crisis pregnancy centers juuuust make it—they’ll add another week or two weeks in the ways that they obstruct people from actually finding a clinic.”
  • How Muslim faith and abortion advocacy fit together. “I was more able to live not only my life as an abortion enthusiast, but also as a person who had an abortion that was a parent that loved people and wanted to see good in the world—it was actually coming over to Islam and doing this work as a Muslim woman that enabled me to do every part of it.”
All the links
The Politics of Feeling Good with adrienne maree brown22 Aug 201900:54:00
Are rest and joy part of your daily regimen? Maybe they should be. Author and activist adrienne maree brown joins us to talk about her new book, Pleasure Activism.

adrienne is a black feminist writer and social justice advocate based in Detroit, and Pleasure Activism will change the way you think about yourself, your body, and your relationship to feeling good. She’s also the author of Emergent Strategy, the cohost of How to Survive the End of the World, a doula, a facilitator, and so much more. This is an episode we’re gonna be sitting with for a while.

Because the crises are so big, there’s a real desire to constantly be responding to these crises —there’s never a moment when we can’t justifiably be working because there’s so much to work on... But what ends up happening is we suffer because we don’t have joy, and connection to each other, and connection to our bodies, and connection to family, and pleasure in our lives. And that suffering builds up into exhaustion. That exhaustion leads to a depletion of hope, a depletion of vision, a depletion of innovation under pressure.
—adrienne maree brown, author of Pleasure Activism

We talk about:

  • Acknowledging our bodies, even when things are dire. “No matter what else is happening, we still have this body that is full of nerves that can feel pleasure.”
  • The power of reclaiming your body and relearning how to feel. “Somatics is a way that you can recreate, regenerate belonging through learning how to be authentic and to feel your feelings in real time, and communicate them in real time, ask for what you actually want and mean.”
  • Raising sexually liberated kids, and talking frankly about sexual trauma: “If we are comfortable bringing children into a world in which they could be harmed, we need to get much more comfortable discussing that harm and figuring out ways to intervene on it.”
  • Why we are what we practice—and that means practicing intervention, not politeness, in the face of racism. “If you keep rubbing at the same spot in your clothing, eventually you’re going to change that spot, you’re going to make it a worn-down area. I think we do the same thing ourselves. We wear down parts of ourselves that we actually need to keep sharp and strong. Like analysis, like the part of ourselves that can intervene on racism. We wear those things down by being polite over and over and over again.”

More from adrienne: Website | Twitter | Insta

Plus:

  • Giving the finger to “posi vibes only”
  • Reclaiming rest for black bodies with the Nap Ministry
  • Rest is more than just another productivity hack
  • The case for not reading your email in the morning

What are you doing for pleasure? Tell us!

All Pleasure, No Guilt with Jasmine Guillory15 Aug 201900:37:41
It’s episode 69, y’all—and that means we’re getting steamy. Author Jasmine Guillory joins us for a look at the world of romance novels: why they’re important, what people get wrong about them, and what it’s really like to write them for a living.

Jasmine is the New York Times bestselling author of The Wedding Date, The Proposal, and a new book, The Wedding Party, which just came out in July. Her hugely popular romance novels have earned fans from Reese Withersppoon to Roxane Gay to, well, us!

We loved hearing Jasmine talk about why she centers black women in her books, how she writes about bodies in inclusive ways, and why romance novels aren’t guilty pleasures—but rather a sweet (and sexy!) comfort in tough times.

People of color have always embraced stories that weren’t about us, so we have known that everybody else out there can do it… These are stories that everybody wants to see.
—Jasmine Guillory, author of The Wedding Party

We chat about:

  • Jasmine’s latest book, The Wedding Party. It’s about Maddie and Theo, who share a best friend and a mutual hatred—till they end up in the same wedding party, and keep “accidentally sleeping together.”
  • Why so many of us (ahem, Sara) are biased against romance novels. “There’s so much misogyny out there in the world, both external and internalized, that people kind of think that books that treat women as whole people...there must be something wrong with them.”
  • How pizza and tacos are central to a steamy plot. “I want more women especially to stop thinking of foods as ‘bad’ or ‘good’—to stop thinking of themselves as ‘bad’ or ‘good’ based on what they eat that day.”
  • Why Jasmine’s sex scenes get super-sexy—without focusing on characters’ body parts. “I wanted them to feel like no matter what they looked like in comparison to the character, there are certain things about your body that will still attract people.”
  • Writing consent into the storyline. “If you’re writing a story where a heterosexual relationship is at the center of it, the power dynamics between the two people are important and you have to analyze that.”
Links: Plus:
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