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Explore every episode of the podcast Stream Free Audiobook in Business, Marketing

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TitlePub. DateDuration
WERTvoll in die Zukunft von Andreas Nau | Kostenloses Hörbuch22 Jan 201805:34:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: WERTvoll in die Zukunft Autor: Andreas Nau, Martin Gehring Erzähler: Siegfried Lachmann Format: Unabridged Spieldauer: 5 hrs and 34 mins Sprache: Deutsch Veröffentlichungsdatum: 01-22-18 Herausgeber: Easysoft. GmbH Kategorien: Business, Management Zusammenfassung: 2008 steht Andreas Nau als Unternehmer und Privatmann vor dem Abgrund: Nicht nur die Insolvenz schwebt über seiner Softwareschmiede Easysoft, auch als Mensch droht er in vielen Lebensbereichen an sich selbst zu scheitern. Am 30. März beschließt Andreas eigentlich, als Unternehmer auszusteigen, doch in sechs wunderbaren Wochen lernt er, dass er noch einmal ganz neu anfangen kann - mit bewusstgemachten Werten und Stärken, mit einer neuen Haltung, mit gelebter Vision. "WERTvoll in die Zukunft", das steht nicht nur als Titel über einer mitreißenden Geschichte mit vielen persönlichen Einblicken, sondern auch über einem persönlichen Werte-Workshop, bei dem Sie dieses Hörbuch begleitet. Gleichzeitig ist es ebenso eine authentische Unternehmer-Biografie wie ein Handbuch für eine proaktive und wertvolle Lebenspraxis. ©2017 Nova MD (P)2018 Easysoft. GmbH Kontakt: info@hotaudiobook.com
Blauäugige Blaupausen-Konzepte von Rainer Krumm | Kostenloses Hörbuch12 Jan 201800:37:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Blauäugige Blaupausen-Konzepte Autor: Rainer Krumm Erzähler: Rainer Krumm Format: Unabridged Spieldauer: 37 mins Sprache: Deutsch Veröffentlichungsdatum: 01-12-18 Herausgeber: axiocon GmbH Kategorien: Business, Management Zusammenfassung: "Warum New Work und Agilität oft scheitern" Begriffe wie New Work, Agilität, Reinventing Organizations oder Holacracy stehen für eine andere, bessere Art der Arbeit. In der Realität jedoch scheitern die meisten dieser Ansätze kläglich. Mit seinem Live-Vortrag auf der Zukunft Personal 2017 unter dem Titel "Blauäugige Blaupausen-Konzepte: Warum New Work und Agilität oft scheitern" erklärt Management- und Change-Experte Rainer Krumm, dass nur passende Konzepte zum Erfolg führen. Ganz im Sinne des Mottos "work:olution - moving minds" der diesjährigen Zukunft Personal in Köln spricht Krumm damit ein Thema an, mit dem sich viele Unternehmen heutzutage beschäftigen: die neue Arbeitswelt. "Die Praxis zeigt, dass Blaupausen eben nicht passen, sondern Konzeptansätze auf die eigene Organisation angepasst sein müssen, wenn sie funktionieren sollen." In diesem Zusammenhang spricht der Gründer des 9 Levels Institute for Value Systems von der Kraft der Werte: Welche Kultur passt zur Organisation und zum Markt? Welche Wertesysteme sind für Mitarbeiter gerade im Moment wichtig und wie möchten diese arbeiten, um gute Leistung bringen zu können? "Man kann nicht davon ausgehen, dass jeder selbstbestimmt und integrativ denkt und arbeitet", erklärt Krumm weiter. "Es gibt genügend Menschen, die direktiv geführt werden wollen und jemanden brauchen, der ihnen sagt, was wann zu tun ist." Hören Sie hier warum die schöne neue Arbeitswelt eben kein Garant für Erfolg ist. ©2017 Rainer Krumm (P)2017 Rainer Krumm Kontakt: info@hotaudiobook.com
Feedback auf Augenhöhe von Daniel Goetz | Kostenloses Hörbuch18 Dec 201701:52:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Feedback auf Augenhöhe Autor: Daniel Goetz, Eike Reinhardt Erzähler: Martin Falk Format: Unabridged Spieldauer: 1 hr and 52 mins Sprache: Deutsch Veröffentlichungsdatum: 12-18-17 Herausgeber: AgatenoSmokeSigns Kategorien: Business, Management Zusammenfassung: Wie sage ich es klar und wertschätzend? - Darauf gibt dieses Audio-Essential eine handhabbare und praxisnahe Antwort. Es zeigt, wie Sie als Führungskraft konstruktives Feedback geben, das Anerkennung und Wertschätzung vermittelt. Feedback ist ein gemeinsamer Austauschprozess von Geber und Nehmer: Es muss "ankommen", um wirkungsvoll zu sein. Ausgangspunkt für professionelles Feedback ist daher immer die Haltung und Klarheit des Feedbackgebers. Die Autoren vermitteln, wie Sie Feedback als Instrument nicht nur für die persönliche Entwicklung von Mitarbeitenden, sondern auch für Wandel und Wachstum im Unternehmen nutzen können. Inhalt: ©2017 AgatenoSmokeSigns (P)2017 AgatenoSmokeSigns Kontakt: info@hotaudiobook.com
Deep Equity by Tim Wesley | Free Audiobook16 Sep 201602:41:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Deep Equity Author: Tim Wesley Narrator: Sam Slydell Format: Unabridged Length: 2 hrs and 41 mins Language: English Release date: 09-16-16 Publisher: TWfics Strategic Marketing Genres: Business, Management Summary: When I began to write this book, I found myself with an enormous amount of useful marketing material that I've been using and developing since 1992. This experience is drawn from many different business roles including Sales and Marketing Manager for numerous well known health clubs; ownership and management of my children's wellness center; ownership of my fitness consulting company as well as my small business consulting company. Several of these companies I continue to own and consult to from afar. The strategies I talk about in this book are still in place at these companies. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands of dollars - including your competitors. This is the reason I have dedicated my life to business consulting. Since starting my company to provide direction for small business operators, I have literally been overwhelmed with the demand for marketing campaigns, business structure, accountability programs, and the need for small business operators to surround themselves with someone who cares and provides a proper and profitable third party perspective. As you follow this book and hear the principles to follow, remember it does not matter what industry or type of business you operate (I've been part of many). What matters is that you grasp the heart of the principles and the underlying lessons and strategies that can help grow any operation in any category of business imaginable. Contact: info@hotaudiobook.com
Social Marketing to the Business Customer by Paul Gillin | Free Audiobook03 Aug 201208:22:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Social Marketing to the Business Customer Author: Paul Gillin, Eric Schwartzman Narrator: John Allen Nelson Format: Unabridged Length: 8 hrs and 22 mins Language: English Release date: 08-03-12 Publisher: Audible Studios Genres: Business, Marketing Summary: The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! Contact: info@hotaudiobook.com
The Story of Purpose by Joey Reiman | Free Audiobook18 Apr 201305:53:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Story of Purpose Author: Joey Reiman Narrator: Joey Reiman Format: Unabridged Length: 5 hrs and 53 mins Language: English Release date: 04-18-13 Publisher: Audible Studios Genres: Business, Marketing Summary: A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?" Contact: info@hotaudiobook.com
Content Marketing: Proven Strategies Used By Elite Online Entrepreneurs by David Scott | Free Audiobook04 Dec 201701:01:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Content Marketing: Proven Strategies Used By Elite Online Entrepreneurs Author: David Scott Narrator: John Roorda Format: Unabridged Length: 1 hr and 1 min Language: English Release date: 12-04-17 Publisher: JRA Publishing Genres: Business, Marketing Summary: Do you need help with your content marketing campaign? Do you need to increase profits? Content marketing is effective because todays consumers are tired of feeling as though they are constantly being sold something. With this in mind, it is then easy to create the type of content that provides them with a service while still promoting your own brand and interests. If you are familiar with content marketing, then you know that this strategy can be extremely effective; unfortunately, so does the competition. If you have been looking for a leg up when it comes to content marketing, then Content Marketing: Proven Strategies Used by Elite Online Entrepreneurs is the book you have been waiting for. Regardless of the type of content you are creating or the work you are already putting in, there are always ways to personalize it further or work smarter not harder. Additionally, there will always be more you can do when it comes to increasing conversions successfully, or creating the type of visual content that is sure to line social media timelines for weeks to come. You have already done the hard part, you have built up a brand that stands for something, now all that is left to do is to go the extra mile and drive home everything you have put into action. This book will provide you with the tools to do all of this, and more by providing you with strategies the pros use when they are looking to start a new content marketing campaign. So, what are you waiting for? Get ready to take control of your financial future and supercharge your next content marketing campaign and buy this book today! Inside you will find Contact: info@hotaudiobook.com
Brain-ding, the Strategy by Francisco J. Serrano | Free Audiobook21 Jun 201601:21:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Brain-ding, the Strategy Author: Francisco J. Serrano Narrator: Matt Doyle Format: Unabridged Length: 1 hr and 21 mins Language: English Release date: 06-21-16 Publisher: Francisco J. Serrano Genres: Business, Marketing Summary: Do you really want to invest time and money in marketing efforts that will drain your energy and your budget? Have you tried to do branding with no tangible success? If you already have a brand, if you have ideas in mind, or if you don't have any idea about brands at all, this book is for you. It is a simple window to the vast world of brands, branding, and brain-ding. Everybody wants to build a sustainable business. In order to do so, you need to brand it and look to connect with your target audience through branding. And once that emotional connection is there, you should nurture it and keep it actual. This book is not only a theoretical study of branding but also a collection of experiences the author offers as a practical and introductory guide to survive in a market that is getting more and more competitive. In this short listen, he narrates everything from his story to the most recent and successful formulas of this unceasing activity, searching for ways to go beyond the technical definition of branding and what it includes to get to a new level - brain-ding. On this level the magic happens. It's where multidimensional emotional relationships are built between the brand and the world. Why is brain-ding better than branding? It's all about offering a practical overview and showing real-life examples to make it easier to relate to and help you in the creation of the marketing plan of your business and positioning of your brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. Contact: info@hotaudiobook.com
Kill It with Social Media by Nick Vulich | Free Audiobook01 May 201502:06:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Kill It with Social Media Author: Nick Vulich Narrator: Richard Rieman Format: Unabridged Length: 2 hrs and 6 mins Language: English Release date: 05-01-15 Publisher: Nicholas L Vulich Genres: Business, Marketing Summary: How important is social media to success selling on eBay and Amazon? That's a loaded question. It's sort of like asking, "Are you a glass-is-half-full, or a glass-is-half-empty type of person?" If your glass is half full, you're going to scream, "Damn right!" You have to be on social media, because that's where the people are. If your glass is half empty you're going to whine and moan, "What's the point? I'm selling my stuff on eBay, not on Facebook and Twitter." You probably see where I'm going with this. Online sellers are divided on the need for social media, its uses, and its outcomes. Some sellers will tell you they couldn't have gotten where they are without it. Others will say, "Hey! I tried it, and it didn't make any difference. My sales stayed the same." I'm going to try not to take sides here. My goal is to give you the information you need to implement social media in your eBay business should you choose to do so. My primary focus is going to be on Facebook, Twitter, and Pinterest because they are the three powerhouses behind social media today. Facebook and Twitter get more of the space because they are the social media sites everybody goes to. Pinterest gets a bigger mention because it is the one sellers say actually works best. Does that mean you need to use all three? Or that you should focus exclusively on Pinterest because it's what works best for most sellers? No. It means you should start out slow. Pick one or two social media platforms and spend 10 or 15 minutes on them two or three days per week. Contact: info@hotaudiobook.com
Steal These Ideas by Steve Cone | Free Audiobook07 Apr 201003:45:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Steal These Ideas Author: Steve Cone Narrator: Steve Cone Format: Unabridged Length: 3 hrs and 45 mins Language: English Release date: 04-07-10 Publisher: Audible Studios Genres: Business, Marketing Summary: Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing. Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches. Contact: info@hotaudiobook.com
Mastering the New Media Landscape by Barbara Cave Henricks | Free Audiobook25 Jan 201604:01:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Mastering the New Media Landscape Author: Barbara Cave Henricks, Rusty Shelton Narrator: Rusty Shelton Format: Unabridged Length: 4 hrs and 1 min Language: English Release date: 01-25-16 Publisher: Berrett-Koehler Publishers Genres: Business, Marketing Summary: The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. Contact: info@hotaudiobook.com
YouTube Marketing: 10 Essential YouTube Marketing Tips by Richard Jameson | Free Audiobook04 Dec 201700:12:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: YouTube Marketing: 10 Essential YouTube Marketing Tips Author: Richard Jameson Narrator: JD Kelly Format: Unabridged Length: 12 mins Language: English Release date: 12-04-17 Publisher: Richard Jameson Genres: Business, Marketing Summary: 10 essential YouTube marketing tips. Contact: info@hotaudiobook.com
Instagram: The Marketing Blueprint - How to Make $$$ with Your Followers (Marketing Blueprints, Book 1) by Marketing Blueprints | Free Audiobook01 Aug 201701:11:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Instagram: The Marketing Blueprint - How to Make $$$ with Your Followers (Marketing Blueprints, Book 1) Author: Marketing Blueprints Narrator: Frank Pyne Format: Unabridged Length: 1 hr and 11 mins Language: English Release date: 08-01-17 Publisher: Marketing Blueprints Genres: Business, Marketing Summary: Understand the phenomenon called social media! Social media marketing has always been a field that has rendered creativity and accessibility of available avenues that attribute to a businesses' overall success. Successful business organizations revolutionize the market with their inept marketing strategies. For causes, social marketing moves people to action for their own good. The question is not how the big companies advertise on it, but how small and medium sized companies and regular people take advantage of it. If you continue to read, you may just have an idea! This book is a part of a new series called Marketing Blueprints which will educate you with the ins and outs of social marketing and how much will it benefit your business? Marketing blueprints teaches you every single detail you will need to know about: Contact: info@hotaudiobook.com
Celebrity, Inc. by Jo Piazza | Free Audiobook15 Nov 201107:34:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Celebrity, Inc. Author: Jo Piazza Narrator: Jean Barrett Format: Unabridged Length: 7 hrs and 34 mins Language: English Release date: 11-15-11 Publisher: Audible Studios Genres: Business, Marketing Summary: From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex. Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling - a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne in 12 fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand. Contact: info@hotaudiobook.com
Erfolgreich führen mit Resilienz von Katharina Maehrlein | Kostenloses Hörbuch06 Sep 201607:24:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Erfolgreich führen mit Resilienz Autor: Katharina Maehrlein Erzähler: Gisa Bergman, Gilles Karolyi, Katharina Maehrlein, Gordon Piedesack Format: Unabridged Spieldauer: 7 hrs and 24 mins Sprache: Deutsch Veröffentlichungsdatum: 09-06-16 Herausgeber: Gabal Kategorien: Business, Management Zusammenfassung: Führung hat sich radikal verändert. Die Führungskräfte von heute und morgen bewegen sich im Spannungsfeld zwischen Führen und Folgen, Vertrauen und Respekt, Macht und Mitgefühl. Dieser Seiltanz kostet Kraft und erzeugt Druck, dem Führungskräfte etwas entgegensetzen müssen. Ohne innere Widerstandsfähigkeit, die sogenannte Resilienz, lässt sich ein Führungsjob heute nicht mehr bewältigen. Der erste Teil des Hörbuches zeigt Führungskräften, wie sie die Herausforderungen ihres Jobs meistern können. Wie sie auch unter hohem Druck genügend Widerstandskraft mobilisieren und mit klarem Blick Perspektiven sehen. Im zweiten Teil geht es darum, wie Sie durch einen gesundheitsförderlichen Führungsstil auch die Resilienz der Mitarbeiter entwickeln können, um diese gesund und motiviert zu erhalten. ©2015 GABAL Verlag (P)2016 GABAL Verlag Kontakt: info@hotaudiobook.com
Search Engine Marketing That Doesn't Suck by Michael Clarke | Free Audiobook27 Nov 201301:23:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Search Engine Marketing That Doesn't Suck Author: Michael Clarke Narrator: Greg Zarcone Format: Unabridged Length: 1 hr and 23 mins Language: English Release date: 11-27-13 Publisher: Punk Rock Marketing Genres: Business, Marketing Summary: Search Engine Optimization doesn't have to be as confusing as the last episode of Lost. (And it certainly doesn't have to involve any smoke monsters.) In Search Engine Optimization That Doesn't Suck, Michael Clarke of Punk Rock Marketing shares his latest, cutting-edge tips on how to optimize your website for: a) maximum visibility in the search engines; b) improved user experiences; and c) a much, much cheaper way to bring in new customers (and possible) customers into your marketing universe. In Search Engine Optimization That Doesn't Suck you'll discover how to tackle some of the common questions surrounding SEO (Do keywords still work? Do exact-name domains still work? How important are backlinks now? Can anybody promise you placement on Page 1 of Google. We will also tackle the mostly misunderstood concept of "high-quality content," dig into the nuts-and-bolts of your website and blog, and delve into the scary, shady world of backlinks. (Trust me, it's dark and scary place.) And give you the straight scoop on how backlinks actually work in SEO...and how to find good ones quickly and easily. (Without selling your soul.) So, if you'd like a Ph.D. in Search Engine Optimization, without taking a single class, then check out Search Engine Optimization That Doesn't Suck and begin your journey of world-class domination! Contact: info@hotaudiobook.com
Facebook: 10 Ways to Promote Your Services on Facebook by Henry Jebsen | Free Audiobook12 Jan 201800:08:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Facebook: 10 Ways to Promote Your Services on Facebook Author: Henry Jebsen Narrator: Tanya Brown Format: Unabridged Length: 8 mins Language: English Release date: 01-12-18 Publisher: Henry Jebsen Genres: Business, Marketing Summary: Ten ways to promote your services on Facebook. Contact: info@hotaudiobook.com
Uniqueing Your Brand by Jeff Jochum | Free Audiobook18 Apr 201603:24:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Uniqueing Your Brand Author: Jeff Jochum Narrator: Jeff Jochum Format: Unabridged Length: 3 hrs and 24 mins Language: English Release date: 04-18-16 Publisher: Youbeyou books Genres: Business, Marketing Summary: Did you know that there's magic behind the most truly loved brands today - like Apple and Zappos and Lululemon and Lady Gaga - and it's the result of a secret chemistry? They used this chemistry to create a love potion that people "drank" and then shared with everyone else. Quietly passed from one CEO to another for decades, the secret knowledge of this science and how to use it has been a fiercely-protected competitive advantage of the world's most successful businesses. Until now! Transforming strangers who might like you or your products into communities of irrationally loyal customers who love you may seem magical, but it's really just a repeatable scientific result. Whether new to business or a seasoned marketer, Uniqueing Your Brand will reveal this secret science to you in ways that you can implement immediately into your business or startup. You'll be inspired to explore the elements that make up these formulas, and learn how to increase profits and evoke customer loyalty from your brand, effortlessly. In this book, you'll also discover how to attract customers who want to spend more money on you! Best of all, you'll learn how to create an authentically unique brand; the secret sauce that makes getting these results possible for you and your business. Contact: info@hotaudiobook.com
eBay 2016: Grow Your Business Using Social Media,Email Marketing, and Crowdfunding by Nick Vulich | Free Audiobook14 Apr 201503:44:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: eBay 2016: Grow Your Business Using Social Media,Email Marketing, and Crowdfunding Author: Nick Vulich Narrator: Chuck McKibben Format: Unabridged Length: 3 hrs and 44 mins Language: English Release date: 04-14-15 Publisher: Nicholas L Vulich Genres: Business, Marketing Summary: This audiobook isn't going to tell you what to sell on eBay. The things that sell best change from day to day. You've probably heard the saying "you can lead a horse to water, but you can't make it drink." In this case I'm going to teach you how to find the water or, more appropriately, how to consistently pick items that are going to sell well online. This way you are not dependent upon a list of items someone else says sold well for them. The majority of this book is focused on marketing and promotion because that's where eBay is falling down right now. Last year eBay stopped all of their Google Pay Per Click (PPC) advertising because they didn't think it was effective. Translation: The ads were expensive, and eBay didn't want to spend the money necessary to help your items get found. Face it. It's up to you to find your own customers. Let me repeat that. If you want to be successful selling on eBay, Amazon, Etsy, or wherever today, it's up to you to find your own customers. That's kind of scary when you start to think about it. But it's also empowering because it puts you in the driver's seat and lets you control your own destiny. I'm going to talk about several specific forms of marketing that can help you grow your eBay business. You don't need to try them all to be successful, but you do need to understand them. All four items are components of the new business paradigm. They're about being social and connecting with your customers on a whole new level - not just trying to sell them something. You need to shift out of that "one and done" mentality. Contact: info@hotaudiobook.com
The Music of Your Heart by Kathy Paauw | Free Audiobook11 Nov 201303:46:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Music of Your Heart Author: Kathy Paauw Narrator: Amy Faust Format: Unabridged Length: 3 hrs and 46 mins Language: English Release date: 11-11-13 Publisher: AudioInk Publishing Genres: Business, Marketing Summary: The Music of Your Heart audiobook is designed to help you tap into your own passions and create the life and freedom that you've always wanted. This must have audiobook will provide you with tools you need to achieve success and freedom as you build your business. Whether you are building your business on a part-time basis or this is your primary profession, you will find valuable tips and tools to assist you. The "Freedom Challenges" at the end of each chapter are designed to help you take action on what you learn as you listen to this audiobook. Dig deep and identify the "why" for starting your business. This foundational work is critical to network marketers or anyone taking the plunge to become an entrepreneur, because there will be times that you feel discouraged or you feel like quitting. Your bigger "why" for doing this work will keep you motivated to continue, no matter what challenges you encounter. Contact: info@hotaudiobook.com
Pre-Suasion: Wie Sie bereits vor der Verhandlung gewinnen von Robert Cialdini | Kostenloses Hörbuch16 Feb 201709:26:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Pre-Suasion: Wie Sie bereits vor der Verhandlung gewinnen Autor: Robert Cialdini Erzähler: Matthias Lühn Format: Unabridged Spieldauer: 9 hrs and 26 mins Sprache: Deutsch Veröffentlichungsdatum: 02-16-17 Herausgeber: ABOD Verlag Kategorien: Business, Marketing Zusammenfassung: So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Hörbuch. >> Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. ©2017 Campus (P)2017 ABOD Verlag Kontakt: info@hotaudiobook.com
Instagram Marketing: 10 Essential Instagram Marketing Tips by Richard Jameson | Free Audiobook08 Dec 201700:10:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Instagram Marketing: 10 Essential Instagram Marketing Tips Author: Richard Jameson Narrator: JD Kelly Format: Unabridged Length: 10 mins Language: English Release date: 12-08-17 Publisher: Richard Jameson Genres: Business, Marketing Summary: 10 essential Instagram marketing tips. Contact: info@hotaudiobook.com
Aligned to Achieve by Tracy Eiler | Free Audiobook18 May 201706:03:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Aligned to Achieve Author: Tracy Eiler, Andrea Austin Narrator: Anne Flosnik Format: Unabridged Length: 6 hrs and 3 mins Language: English Release date: 05-18-17 Publisher: Gildan Media, LLC Genres: Business, Marketing Summary: A smart, practical guide to rocket-powered business growth. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance - but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth. Contact: info@hotaudiobook.com
Marketing for Voice Actors in Five Minutes by Evan Schmitt | Free Audiobook26 Dec 201600:05:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Marketing for Voice Actors in Five Minutes Author: Evan Schmitt Narrator: Evan Schmitt Format: Unabridged Length: 5 mins Language: English Release date: 12-26-16 Publisher: Evan Schmitt Genres: Business, Marketing Summary: Got five minutes? Great! Listen to this book to get ideas on how to get your voiceover business going. Contact: info@hotaudiobook.com
The Creative Real Estate Marketing Equation by Omar Johnson | Free Audiobook28 Feb 201303:41:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Creative Real Estate Marketing Equation Author: Omar Johnson Narrator: Omar Johnson Format: Unabridged Length: 3 hrs and 41 mins Language: English Release date: 02-28-13 Publisher: Make Profits Easy LLC Genres: Business, Marketing Summary: In order to be a successful real estate investor and entrepreneur you must understand the following principle. Real estate marketing is the business. As a real estate investor you are in the business of marketing first and foremost. Marketing drives the business. It is the fuel that produces the leads and prospects you need to sustain and thrive in your business. Without it you are like a car without gas, you are going nowhere. In his book entitled The Creative Real Estate Marketing Equation: Motivated Sellers + Motivated Buyers = $ real estate marketing expert Omar Johnson shows you step by step how to market your real estate business so that it produces consistent, sustainable and explosive profits. In his book he gives you the ultimate blueprint on how to strategically find motivated sellers and motivated buyers of real estate because they make up the essential part of the equation that translates into dollars. If you are in the arena of creative real estate investing and practice such creative real estate investing strategies such as lease options, owner financing, short sales, wholesaling etc., then this book will serve you well. If you're into real estate in general and you want to learn some killer real estate marketing strategies that you can immediately apply to your business then this book will also serve you well. For instance, you will learn 50 secret insider techniques and places you can use to start finding motivated sellers deals immediately. You will also learn how to create a killer buyer's list from scratch and how to master the three stages of the real estate buying process. Contact: info@hotaudiobook.com
30 Minuten Generation Y von Martina Mangelsdorf | Kostenloses Hörbuch06 Sep 201601:08:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: 30 Minuten Generation Y Autor: Martina Mangelsdorf Erzähler: Martina Mangelsdorf, Sonngard Dressler, Gilles Karolyi, Gordon Piedesack Format: Abridged Spieldauer: 1 hr and 8 mins Sprache: Deutsch Veröffentlichungsdatum: 09-06-16 Herausgeber: Gabal Kategorien: Business, Management Zusammenfassung: "Generation Y" ist als Schlagwort längst in aller Munde, bezeichnet es doch die ab 1980 geborenen jungen Nachwuchstalente, die Personalverantwortliche und Führungskräfte vor neue Herausforderungen stellen. Anspruchsvolle Individualisten seien das, durch und durch sozial vernetzt, schnell gelangweilt - und den Vertretern früherer Generationen ein scheinbar unlösbares Rätsel. Martina Mangelsdorf hilft, zwischen den Generationen zu vermitteln: Sie zeichnet ein Bild dieser Generation jenseits der üblichen Klischees, erklärt, welche Werte diese jungen Menschen antreiben, was sie von ihrem Arbeitgeber erwarten und mit welchen besonderen Stärken sie Unternehmen bereichern können. Denn wer die "Generation Y" versteht, kann sie erfolgreich führen und ihr Potenzial wecken. ©2014 GABAL Verlag (P)2016 GABAL Verlag Kontakt: info@hotaudiobook.com
42 Rules for Engaging Members Through Gamification by Shelly Alcorn | Free Audiobook09 Dec 201502:25:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: 42 Rules for Engaging Members Through Gamification Author: Shelly Alcorn, Willis Turner Narrator: William L. Sturdevant Format: Unabridged Length: 2 hrs and 25 mins Language: English Release date: 12-09-15 Publisher: THiNKaha Genres: Business, Marketing Summary: Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is. Two examples of large-scale gaming structures include our educational and political systems. Going deeper into understanding how gaming structures work, and intentionally applying those mechanics can give us an advantage when designing experiences meant to engage our members in the work of our associations. Although games have been with us since we first learned to scratch marks on small rocks, what is new is the impact the Internet and technology is having on games and players alike. What was simple activity in the past, is rapidly turning into a large scale social phenomenon. At some point the term "gamer" will lose it relevancy and we will recognize gamers for what they are - an increasingly sophisticated class of experience consumers. Games are the first mass media of the 21st century and gaming literacy is an essential skill all executives, staff, and volunteers need to develop in order to attract, appeal to, and invite a new generation of players to play the association game. In this audiobook, we take a simple, practical approach to helping you and your volunteers take these ideas one step farther. By using these 42 rules, you will be able to use simple gaming mechanics to increase member engagement, improve educational outcomes, and build community in your industry or profession. Contact: info@hotaudiobook.com
Emotionales Verkaufen von Lars Schäfer | Kostenloses Hörbuch04 Apr 201304:44:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Emotionales Verkaufen Autor: Lars Schäfer Erzähler: Heiko Grauel, Sonngard Dressler Format: Unabridged Spieldauer: 4 hrs and 44 mins Sprache: Deutsch Veröffentlichungsdatum: 04-04-13 Herausgeber: Gabal Kategorien: Business, Marketing Zusammenfassung: Wie bietet man Kunden emotionale Einkaufserlebnisse? Lars Schäfer bringt es auf den Punkt. Nicht theoretisch, sondern mit vielen Praxisbeispielen, Anekdoten und Übungen. Und mit viel Kopf und viel Herz, ohne dass die Emotion zur Strategie wird. Nur mithilfe von Authentizität, Achtsamkeit und Anpassungsfähigkeit erreicht man Kunden auf der Gefühlsebene. Und mit Stimmungen und Vertrauen statt nüchterner Produktdetails lässt sich viel besser erkennen, was die Kunden wirklich wollen. ©2013 GABAL Verlag (P)2013 GABAL Verlag Kontakt: info@hotaudiobook.com
The Welcomer Edge by Richard R. Shapiro | Free Audiobook28 Mar 201205:14:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Welcomer Edge Author: Richard R. Shapiro Narrator: Scott Brick Format: Unabridged Length: 5 hrs and 14 mins Language: English Release date: 03-28-12 Publisher: The Center For Client Retention Genres: Business, Marketing Summary: The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success. Understanding that each category has definitive service personalities will help a business at its most critical moment: the encounter that brings two people together to make the sale or further increase brand loyalty. At the heart of this book is the "Welcomer", a special category of friendly, engaging people who are innately intuitive and perceive customers as people first. Identifying and recruiting welcomers - as part of a company's team - is the key to success. Author Richard Shapiro, the founder and president of The Center For Client Retention, provides real-life examples and anecdotes to help transform this concept into action. The bottom line is that The Welcomer Edge shows how sales and customer associates can have a powerful impact on revenues because they determine the outcome of the all-important first impression, and this translates into whether or not a business will achieve its most critical goal - repeat business. The Welcomer Edge will give any company or organization the competitive edge. Contact: info@hotaudiobook.com
Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen | Free Audiobook01 Aug 201208:57:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Answering the Ultimate Question: How Net Promoter Can Transform Your Business Author: Richard Owen, Laura L. Brooks Narrator: Melissa Edris Format: Unabridged Length: 8 hrs and 57 mins Language: English Release date: 08-01-12 Publisher: Audible Studios Genres: Business, Marketing Summary: Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types. Contact: info@hotaudiobook.com
Market Your Way to Growth by Philip Kotler | Free Audiobook09 May 201306:39:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Market Your Way to Growth Author: Philip Kotler, Milton Kotler Narrator: Mark Weatherup Format: Unabridged Length: 6 hrs and 39 mins Language: English Release date: 05-09-13 Publisher: Audible Studios Genres: Business, Marketing Summary: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters. With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry. Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press. Contact: info@hotaudiobook.com
The Wallet Allocation Rule by Timothy Keiningham | Free Audiobook07 Jul 201505:48:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Wallet Allocation Rule Author: Timothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye Narrator: Christopher Kipiniak Format: Unabridged Length: 5 hrs and 48 mins Language: English Release date: 07-07-15 Publisher: Audible Studios Genres: Business, Marketing Summary: The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and net promoter score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp - the ability to link their existing metrics to the share of spending that customers allocate to their brands. By applying the wallet allocation rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth. Contact: info@hotaudiobook.com
Marketing: How to Create an Effective Sales Letter for Your Product or Service That Generates Sales in Addition to Improving Your Customers Lives by Patrick Bunker | Free Audiobook15 Sep 201600:35:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Marketing: How to Create an Effective Sales Letter for Your Product or Service That Generates Sales in Addition to Improving Your Customers Lives Author: Patrick Bunker Narrator: Nina Price Format: Unabridged Length: 35 mins Language: English Release date: 09-15-16 Publisher: Patrick Bunker Genres: Business, Marketing Summary: Patrick Bunker and his associates joined forces at one of the largest marketing conventions on the East Coast this year. The combined teachings of some of the most prominent marketers are brought together to create this series of marketing books. Mr. Bunker created this series with the intention of providing anyone with the tools they need to market and sell their own products and services. This volume of the marketing series will teach you how to create a sales letter that will effectively sell your product or service. In this volume you will learn: Extra bonus practice examples at the end of the book can be very interesting when it comes to finding out what works best. Every product or service is different. You must try out a variety of different sales letters until you find the one that works best. Contact: info@hotaudiobook.com
SEO Expert Strategies by Sam Adodra | Free Audiobook23 Jun 201503:40:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: SEO Expert Strategies Author: Sam Adodra Narrator: Rich Carr Format: Unabridged Length: 3 hrs and 40 mins Language: English Release date: 06-23-15 Publisher: Sam Adodra Genres: Business, Marketing Summary: Discover how to rank higher, outsource to the right SEO service provider, and take advantage of free search engine traffic. Are you frustrated by your efforts to rank higher on Google? Do you feel that search engine optimization is a mystical art, performed by sorcerers, that works for other businesses but not yours? In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency. Why do I need SEO? Google is the new telephone directory. Your customers are savvy; they don't wait around to find your services. Instead, they whip out their mobile device and find what they're looking for en route to work, during their lunch break, or while shopping. Google is the 80 pound gorilla of search. According to Alexa, it's the website with the highest amount of traffic in the world. If your website can't be found in Google, then you're missing out big time, because your competitors are getting found, and they're enjoying a thriving business from all of the free leads that Google is sending to them. Get the right knowledge. This book will equip you with the information that you need to understand how Google's algorithm works, and how to take advantage of free targeted traffic that Google sends. Inside you'll learn: Contact: info@hotaudiobook.com
Internet Marketing Joint Ventures by Anthony Ekanem | Free Audiobook05 Apr 201600:21:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Internet Marketing Joint Ventures Author: Anthony Ekanem Narrator: Gerald Zimmerman Format: Unabridged Length: 21 mins Language: English Release date: 04-05-16 Publisher: Anthony Ekanem Genres: Business, Marketing Summary: A joint venture, or JV in short, (in Internet marketing terms) is often defined as "a mutually beneficial cooperation between website owners". Many a times, joint ventures in Internet marketing are entered into between a person who has developed a new and innovative product or service and an established Internet marketer who has spent a huge amount of time developing his list and his reputation. This is the kind of agreement that can be described as a win-win situation. The joint venture gives the developer of the new product or service access to potential customers that he would not otherwise have access to and the experienced Internet marketer gains access to new product or service that the members of his list can benefit from. Both the product/service developer and the established Internet marketer make a profit that neither of them would have made without the other; and that is the very essence of the joint venture. Contact: info@hotaudiobook.com
Facebook: 10 Tips for Your Facebook Business by Henry Jebsen | Free Audiobook22 Dec 201700:10:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Facebook: 10 Tips for Your Facebook Business Author: Henry Jebsen Narrator: Paul Gewuerz Format: Unabridged Length: 10 mins Language: English Release date: 12-22-17 Publisher: Henry Jebsen Genres: Business, Marketing Summary: Get 10 tips for your Facebook business. Facebook is developing. What began as a place to share feline photographs has developed into a system of 1.79 billion dynamic clients.... Contact: info@hotaudiobook.com
30 Minuten Arbeitszufriedenheit von Hans-Georg Willmann | Kostenloses Hörbuch06 Sep 201601:01:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: 30 Minuten Arbeitszufriedenheit Autor: Hans-Georg Willmann Erzähler: Sonngard Dressler, Gilles Karolyi, Gordon Piedesack Format: Abridged Spieldauer: 1 hr and 1 min Sprache: Deutsch Veröffentlichungsdatum: 09-06-16 Herausgeber: Gabal Kategorien: Business, Management Zusammenfassung: In 2 x 30 Minuten erfahren Sie: ©2015 GABAL Verlag (P)2016 GABAL Verlag Kontakt: info@hotaudiobook.com
Demand by Adrian J. Slywotzky | Free Audiobook08 Dec 201111:47:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Demand Author: Adrian J. Slywotzky, Karl Weber Narrator: Dave Courvoisier Format: Unabridged Length: 11 hrs and 47 mins Language: English Release date: 12-08-11 Publisher: HighBridge, a division of Recorded Books Genres: Business, Marketing Summary: In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you dont see can make or break a product; the art of transforming fence sitters into customers; why theres no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). Contact: info@hotaudiobook.com
The Economic Naturalist's Field Guide by Robert Frank | Free Audiobook11 Jun 200908:27:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Economic Naturalist's Field Guide Author: Robert Frank Narrator: Patrick Lawlor Format: Unabridged Length: 8 hrs and 27 mins Language: English Release date: 06-11-09 Publisher: Tantor Audio Genres: Business, Marketing Summary: How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matter, no matter how much economists wish to ignore them. With wit, style, and insight, Frank turns his gimlet eye to large-scale policy decisions about regulation, tax policy, and health care, and to our personal decisions about paying for food and gasoline and even to how we choose to love. In our current anxious economic climate, The Economic Naturalist's Field Guide's fascinating and revealing insights have more bearing on our pocketbooks, policies, and personal happiness than ever. ©2007 Robert H. Frank; (P)2009 Tantor Contact: info@hotaudiobook.com
Video Marketing Pro by Chris King | Free Audiobook01 May 201500:33:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Video Marketing Pro Author: Chris King Narrator: Mark Moseley Format: Unabridged Length: 33 mins Language: English Release date: 05-01-15 Publisher: PPG Genres: Business, Marketing Summary: Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a "must have" strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: You literally cannot get these video marketing strategies anywhere unless you are willing to pay much more! So listen to Video Marketing Pro today! Contact: info@hotaudiobook.com
Social Media Marketing by K. L. Hammond | Free Audiobook18 Jan 201701:17:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Social Media Marketing Author: K. L. Hammond Narrator: Michael Hatak Format: Unabridged Length: 1 hr and 17 mins Language: English Release date: 01-18-17 Publisher: K.L. Hammond Genres: Business, Marketing Summary: Social media marketing is a hot topic, with everyone believing they can make money using the same techniques that are told and tried over and over again. It makes sense that you want a step by step plan on how to effectively market your business on social media, and you do need to start somewhere. This book is created for individuals who know little to nothing about the business side of social media marketing and how it really works. Social media can be a wonderful way to increase traffic to your business, thereby increasing your profit and income. Hundreds of thousands of people have been successful in marketing on social media and turning a great income as a result. Download this book to find out how you can become one of them! Your success is dependent on how you approach social media marketing. If you approach it like a business, where you know the history of each platform and the various techniques that you can implement on each, then you will be successful. In this book you will learn: So what are you waiting for? Download your copy, today! Contact: info@hotaudiobook.com
Increase Website Traffic Now! by Marc Pierce | Free Audiobook14 Dec 201500:46:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Increase Website Traffic Now! Author: Marc Pierce Narrator: Mike Norgaard Format: Unabridged Length: 46 mins Language: English Release date: 12-14-15 Publisher: Herculean Publishing Genres: Business, Marketing Summary: Want to increase your website viewership by 500 percent in less than 45 Days? Tired of getting no visitors to read your blog or view your products? Want to know exactly how you can effortlessly drive traffic to your website? Getting visitors to your website doesn't have to be difficult. The true secret is to find a working system and repeat it. Increase Website Traffic Now! gives you 45 easy ways that are guaranteed work. How do I know these 45 tips will increase your website traffic? I have used these tips myself to grow and generate income for various websites over the past six years. Over time I have learned the most effective ways to generate traffic, and now I am presenting you with my wealth of knowledge. With this book you will learn: Allow me to show you how to really drive traffic to your website, giving you more time to focus on generating income for your site. Contact: info@hotaudiobook.com
The Breakthrough Webinar by Jeff Kooz | Free Audiobook08 Jun 201700:21:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: The Breakthrough Webinar Author: Jeff Kooz Narrator: Jeff Kooz Format: Unabridged Length: 21 mins Language: English Release date: 06-08-17 Publisher: Jeff Kooz Genres: Business, Marketing Summary: Are you looking for a way to attract more readers, subscribers, or partners? Would you like to sell more books, courses, or products? Or perhaps you're searching for a way to differentiate yourself from competitors and showcase your expertise? If you answered "yes" to any of these questions, The Breakthrough Webinar is for you! Designed for busy professionals who want to learn critical webinar best practices as quickly as possible, you'll learn how to: Contact: info@hotaudiobook.com
Smarter Branding without Breaking the Bank by Brenda Bence | Free Audiobook27 Jul 201204:55:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Smarter Branding without Breaking the Bank Author: Brenda Bence Narrator: Brenda Bence Format: Unabridged Length: 4 hrs and 55 mins Language: English Release date: 07-27-12 Publisher: Global Insight Communications, LLC Genres: Business, Marketing Summary: You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com. Contact: info@hotaudiobook.com
Marketing on Social Media by Law Payne | Free Audiobook14 Aug 201400:50:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Marketing on Social Media Author: Law Payne Narrator: Samuel Fleming Format: Unabridged Length: 50 mins Language: English Release date: 08-14-14 Publisher: Lawrence Payne Genres: Business, Marketing Summary: The best book for marketing on all social media platforms. This audiobook makes jumping into social media "easy". This is a clear plan and understanding of each platform. We will teach you healthy habits to form great relationships with customers of the previous, current, and yet to come. Build up a fan/followers base. Be ahead of the curve. Learn what customers are saying. Develop creative plans to stand out. Contact: info@hotaudiobook.com
Evangelist Marketing by Alex L. Goldfayn | Free Audiobook13 Sep 201308:45:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Evangelist Marketing Author: Alex L. Goldfayn Narrator: Eric Martin Format: Unabridged Length: 8 hrs and 45 mins Language: English Release date: 09-13-13 Publisher: Audible Studios Genres: Business, Marketing Summary: The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies dont know how to turn their customers into brand evangelists. In Evangelist Marketing: What Apple, Amazon, and Netfix Understand About Their Customers (That Your Company Probably Doesn't), Alex L. Goldfayn, a seasoned technology and electronics consultant, shares the marketing wisdom hes garnered after working with dozens of the top technology makers in the world, including T-Mobile, Sony, Nokia, Blackberry, and more. In Evangelist Marketing, Goldfayn breaks down what more than 98% of consumer electronics companies get wrong about marketing from ad language to poor press releases to the wrong people on their staff and why they should be working hard to improve in a struggling economic climate. The companies who market well are few and far between but the vast majority are putting their companies long-term success in jeopardy. As a trusted marketing and PR expert for the consumer electronics industry, Goldfayn -- a former Chicago Tribune columnist -- reaches more than 117 million consumers each year, through consulting companies such as Amazon, Sony, and T-Mobile; his daily drive-time radio program, "The Technology Tailor Minute," that is broadcast on more than 325 stations; and his popular blog. Additionally, Goldfayn has been previously syndicated in more than 300 publications worldwide and has published more than 400 print articles on consumer electronics and industry marketing. The consumer electronics industry creates some of the world's best and smartest products. And now Evangelist Marketing shows companies what to do with them. Contact: info@hotaudiobook.com
Affiliate Marketing: What Steps to Take and What Profits You Make by Samuel Harrisson | Free Audiobook26 Dec 201701:04:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Affiliate Marketing: What Steps to Take and What Profits You Make Author: Samuel Harrisson Narrator: Chris Brown Format: Unabridged Length: 1 hr and 4 mins Language: English Release date: 12-26-17 Publisher: Samuel Harrisson Genres: Business, Marketing Summary: Affiliate marketing is a process of promoting the products and services of others merchants. The affiliates create a website and redirect their traffic to the website of the merchant. The merchant website recognizes the affiliates and keep track of their referrals. Merchants receive more traffic, affiliates get commissions, and the users get their product. One needs to develop many skills in order to be a successful affiliate. In this audiobook, you will find all the information you're looking for about: When you download Affiliate Marketing: What Steps to Take and What Profits You Make, you will soon begin to understand everything you need to know about affiliate marketing. Contact: info@hotaudiobook.com
Produktivitätstechniken von Calvin Hollywood | Kostenloses Hörbuch02:46:00
Hören Sie sich dieses volle Hörbuch kostenlos bei : https://hotaudiobook.com/free Titel: Produktivitätstechniken Autor: Calvin Hollywood Erzähler: Calvin Hollywood Format: Unabridged Spieldauer: 2 hrs and 46 mins Sprache: Deutsch Veröffentlichungsdatum: 09-06-16 Herausgeber: Calvin Hollywood GmbH Kategorien: Business, Management Zusammenfassung: Seit vielen Jahren beschäftigt sich Calvin Hollywood mit vielen verschiedenen Produktivitätstechniken. Unzählige hat er gelernt und auch selbst getestet. Manche haben funktioniert, andere waren einfach nur "Schrott". Calvin Hollywood möchte dir mit diesem Hörbuch seine Erfahrungen in diesem Bereich vermitteln und alle Produktivitätstechniken vorstellen, welche er und sein Team täglich nutzen. Dabei geht es nicht einfach nur um gute Planung oder Zeitmanagement. Es geht darum den Fokus auf das zu richten, was wirklich etwas bringt. Zu diesem Titel erhalten Sie eine PDF-Datei, die nach dem Kauf automatisch Ihrer Bibliothek hinzugefügt wird. ©2015 Calvin Hollywood (P)2015 Calvin Hollywood Kontakt: info@hotaudiobook.com
Africa Rising by Vijay Gunther | Free Audiobook11 Sep 200808:48:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Africa Rising Author: Vijay Gunther, Robert E. Mahajan Narrator: Dennis Holland Format: Unabridged Length: 8 hrs and 48 mins Language: English Release date: 09-11-08 Publisher: Audible Studios Genres: Business, Marketing Summary: Mahajan tells the stories that Western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent...how Coca-Cola executives in Nairobi "walk with the market"...what Unilever has learned from its "consumer safaris"... how Guinness is learning to become authentically African...how global companies are overcoming Africa's unique political, economic, and resource challenges...how local entrepreneurs are profiting, even in profoundly troubled states like Rwanda. Mahajan reveals how companies are mining the growing South African "black diamond" middle class; how foreign investment is increasing, even in politically mismanaged states like Zimbabwe; and how India and China are staking out huge positions throughout Africa. p>Simply put, in an era in which new growth is tougher and tougher to achieve, Vijay Mahajan's Africa Rising uncovers what may be your largest untapped growth opportunity. Contact: info@hotaudiobook.com
Conscious Marketing by Carolyn Tate | Free Audiobook08 Jun 201507:15:00
Listen to full audiobooks for free on : https://hotaudiobook.com/free Title: Conscious Marketing Author: Carolyn Tate Narrator: Nicolette McKenzie Format: Unabridged Length: 7 hrs and 15 mins Language: English Release date: 06-08-15 Publisher: Audible Studios Genres: Business, Marketing Summary: In the modern economy, businesses must have heart. The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributesto the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. Carolyn Tate is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business for Dummies and Unstuck in Provence. Contact: info@hotaudiobook.com
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