Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 03:38 Use AI or peers to obtain performance metrics.
• 07:12 Budget allocation based on impact and responsibility.
• 10:35 Plan activities based on capacity and resources available.
• 15:48 Focus on gaining customers, not just transactions.
• 19:47 Refine ideal customer profile for targeted success.
• 23:08 Real-time physical model enhances stakeholder collaboration.
• 24:03 Realign objectives, establish credibility, reassess strategy.
• 27:52 Objective alignment crucial for a cohesive model.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 03:50 Choosing positivity over fear in marketing efforts.
• 06:48 Recognize cycles; adapt accordingly without forcing growth.
• 10:06 Perfect time for bold testing and innovation.
• 15:49 Provide proof you're a partner, not vendor.
• 16:29 Leverage insights, avoid rebranding, prioritize brand building.
• 20:34 Stakeholders question the ROI and purpose of branding.
• 25:12 Custom chat screens resumes, sends decline letters.
• 28:32 Measuring brand success: reputation and exposure tracking.
• 32:02 Be relentlessly helpful, nurture relationships, seize opportunities.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training methods to keep your team motivated and effective.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 05:40 All companies face the messy middle challenge.
• 07:22 Framework for systematic teaching and communication strategy.
• 10:55 Advertising must capture attention and be clear.
• 14:56 Challenging to generate revenue streams, but possible.
• 18:45 Ensure proper sales strategy, tools, and training.
• 19:46 Clients may need external insights for recommendations.
• 24:05 Focus on understanding revenue growth for businesses.
• 29:24 Differentiation of marketing and sales messaging is essential.
• 30:52 Planning, coordination, and execution of marketing strategies.
• 35:49 Guidelines, structure, and AI for sales professionals.
• 38:32 Utilizing tools for accurate information and efficiency.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.

Challenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.

Developing a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 08:50 Market and brand early for lasting success.
• 05:03 Differentiation drives change, unique offering, relevant presentation.
• 07:47 End user understanding technology through clear communication.
• 11:34 Different age, similar outlook, perfect market fit.
• 15:08 Understanding consumer behavior and adding value.
• 18:10 Becoming a loyal consumer in certain categories.
• 21:23 Understanding pet owner perspectives for branding strategies.
• 23:46 Let's talk about your experiences and insights.
• 26:57 Positioning strategy depends on consumer and industry.
• 32:27 Immersive experiences reveal valuable consumer insights.
• 33:24 Consumer assessment, competitor categorization, data leverage.
• 37:52 Conversation with computer, processing info faster, digital marketing.
• 41:28 Plan to validate consumer adoption of generative AI.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.

Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO as the culture champion, get ready for expert advice that could reshape your approach to growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 08:50 Market and brand early for lasting success.
• 10:12 Brand integrity requires unified, clear communication strategy.
• 14:35 Controlled communication channels can impact corporate respect.
• 17:22 Misalignment, lack of communication among company teams.
• 20:07 Consultant emphasizes need for careful brand-building steps.
• 24:41 Visionary leader built successful in-house marketing agency.
• 27:38 Navigating market drivers, politics, and authenticity.
• 30:25 Marketing velocity comes from branding and communication.
• 31:59 Connect the dots between human insight and technology.
• 36:27 Revamping ideal customer profiles led to insights.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

• Why interactive content is more important than ever.
• How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
• How just about anything on your website can be turned into interactive content.
• How strategic interactive content helps brands gain interest and intrigue with the buyer.
• How B2C companies can create more engagement with their customers with interactive content.
• The kinds of brands that can benefit the most from powerful interactive content strategies

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

• How TikTok changed -- and gained popularity -- during the pandemic.
• Why TikTok is an entertainment platform rather than a social platform.
• The platform’s product roadmap aimed at highly creative and engaged creators.
• How brands can find their authentic voice.
• How TikTok is a multi-sensory platform marketers need to master.
• On TikTok, content is king.

Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT TIK TOK, CLICK HERE.

• Defining conversational marketing.
• The difference between pushing out messages vs. having a conversation.
• Why it’s important to solve customers’ issues vs. sell them a product or service.
• The importance of being a good listener.
• Including chatbots and live chats into your conversational marketing strategies.
• Meet people where they are in the buying cycle.

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

• The five generations of consumers you need to know about.
• Insights into shifts in buyer behavior.
• Why everything needs to start with an integrated omnichannel approach.
• Getting back to basics and targeting individual consumers.
• Why a broad approach to media buying will ultimately cost you money.
• How your audience uses the same platform but for different reasons.

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

• Why it was so important to understand where the brand had come from before setting out to do a refresh.
• The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
• Coming to a consensus and defining the brand’s what, how, and why.
• How focusing on the WHY of what you do has the greatest impact on growth.
• How to grow long-term relationships with customers that ultimately build the long-term success of the brand

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

• The top five things companies do that lead to misalignment between sales and marketing.
• The importance of understanding your audience from a psychological perspective.
• Why marketing can’t do it all and products don’t sell themselves.
• The two biggest mistakes marketing and sales teams make.
• The risks and threats of product sales and marketing misalignment.
• The three key questions he asks his clients to define and achieve alignment between sales and marketing teams

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

• The eight simple steps to incorporating humor into your marketing strategies.
• Why some brands are afraid to use humor in their marketing.
• Where humor works well, and where it doesn’t.
• How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
• Connecting to your customers with humor.
• How to find a comedy writer.

Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.

Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.

• The eight simple steps to incorporating humor into your marketing strategies.
• Why some brands are afraid to use humor in their marketing.
• Where humor works well, and where it doesn’t.
• How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
• Connecting to your customers with humor.
• How to find a comedy writer.

To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.

• How thinking divergently fosters growth.
• Tying bold creative strategies to growth.
• How to become your clients’ creative agent.
• Why curiosity is the most important element of all creative strategies.
• What defines the creative mindset.
• Why big ideas don’t have to have big budget.
• Tips for embracing a creative. 

Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT PERATON, CLICK HERE.

Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for bold, risk-taking moves in marketing.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 05:41 Innovators disrupting markets with visionary products.
• 07:56 Marketers must lean in to embrace AI.
• 10:05 Building services or products to meet needs.
• 17:35 Friendship leading to lasting working relationships and respect.
• 20:49 Combining friendship and business relationships is beautiful.
• 23:13 Addressing the audience directly, emphasizing genuine passion.
• 29:33 Utilizing data tools to gain consumer insights.
• 33:18 Maintaining brand visibility, speeding up buying cycle.
• 34:35 Diving into challenging context during current environment.
• 38:35 Leaders focus on removing friction for clients.
• 41:03 Brand success requires team alignment and personalization.
• 46:09 Discussing strategy and lessons across disciplines.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

• Why social media needs to speak to all your stakeholders.
• Storytelling as a way to get your customers and potential customers excited about your brand.
• Attracting the right customers vs. the number of customers.
• Defining your employee value proposition.
• Creating a culture and environment of belonging.
• The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

• The building blocks for creating a Vivid Vision for your brand.
• The difference between a mission, a set of goals, company values, and a vision.
• How a Vivid Vision creates a culture and impacts retention.
• The questions you should ask to articulate your Vivid Vision.
• The importance of leadership when creating a Vivid Vision.
• How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

• The four tenets of strategic storytelling.
• The importance of people-first storytelling.
• The power of narrative.
• Why it’s never about what you make or why you make it.
• It’s not about selling a story; it’s about telling a story.
• Creating a compelling narrative for your brand from the beginning

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

• Tips for measuring your creative’s ROI.
• The tools you need to measure the impact of your creative.
• The importance of having a “creative minimum standard.”
• Why it’s important to not rely on creative for creative’s sake.
• How great creative makes the customer feel smart

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

• Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content.
• How to think about content with AI in mind.
• How marketers can benefit from a more “human-sounding” approach to content and SEO marketing.
• Use data to find out what is most important to your audience.
• Technological advancements, like GPT-3.
• Building and owning your audience with powerful content and SEO strategies.

Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018  the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.

Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.

• The elements of performance marketing.
• The difference in focus between traditional marketing and performance marketing.
• Navigating GDPR when marketing internationally.
• The international markets that are easiest to work with.
• The importance of developing a proper customer journey to keep your audience engaged.
• The products and services and price points align well with a performance marketing strategy

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

• The four steps to the “flywheel” funnel.
• All about consensus creation.
• The one framework all marketers need to understand.
• How to boost demand-gen and topline revenue.
• Why marketers need to define the problem rather than talk about their product or service.
• Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

• The essence of category design.
• Why some brands make the mistake of leading with parity.
• The role of marketing in demand generation.
• Understanding the buyer’s journey.
• How the buyer’s journey impacts the marketing funnel.
• Building touchpoints along the buyer’s journey.

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

• The advances in AI that are helping brands connect to their customers.
• The Don’ts and Dos of conversational marketing.
• How to get chat marketing wins out of the gate.
• The benefits of the flexibility of conversational and chat marketing.
• Tips for having powerful conversations.
• Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
• Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

• How thought leadership is based on new knowledge.
• The importance of not publishing a book before it’s ready.
• Building credibility through thought leadership.
• Why content is critical to help grow your brand through a thought leadership strategy.
• The pros and cons of working with a publisher vs. self-publishing.
• Trademarks, intellectual property, and distribution of a book

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply with audiences and stay ahead in a competitive landscape!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 06:30 Marketing industry stuck in binary thinking trap.
• 09:04 Integrate insights into marketing for better decisions.
• 13:20 Brand struggles with authenticity in inclusive marketing.
• 16:19 Consumer skepticism drives shift towards authentic marketing.
• 17:49 Cultural intelligence in marketing for brands' impact.
• 23:45 Embracing cultural communities and their impact on brands.
• 25:50 Book discusses famous and lesser-known innovative brands.
• 30:18 Strong consumer connection through brand understanding.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

• How PR and earned media strategies should be part of your integrated marketing approach.
• The credibility of third-party endorsement.
• Why you need to incorporate influencers into your PR strategy.
• Milestone releases.
• What would make an editor or producer ignore a release?
• Why it’s important to be humble and to take ego out of your news releases.

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

• Why fear is an important emotion.
• The difference between fear and anxiety.
• Turning fear into positive strategic wins.
• How to soothe your audience.
• The one thing all marketers should STOP doing.
• The power strategy of pairing something new with something familiar

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

• The three “must-dos” of a successful influencer marketing strategy.
• Why consistency and authenticity are the basis for an influencer marketing strategy.
• The myths of influencer marketing.
• Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.