I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight.

In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.

★★★★★

Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.

With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.

Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Dan's Podcast: The Trending Communicator

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? 

This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.

★★★★★

Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Social Media Fest Ireland

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats.

★★★★★

Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an idea engineer bringing brilliant concepts to life as business strategies, communications plans, and activations for core audiences for small businesses and non-profits. This takes shape as program development, public relations, online fundraising, event planning, and content marketing. She regularly presents social media and digital marketing workshops for new business owners and entrepreneurs. 

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Social Content Retreats

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

A new year, new habits! Let's talk about data. Are your marketing efforts worth it? Have you ever wondered about the ROI of your digital marketing? Do you know HOW and WHERE to find the data you need to make better decisions for your business? This week's guest expert Amanda Webb lays out the ROI of digital marketing in a way we all will be able to understand.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.

Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.

She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse.

When she’s not working she loves watching Dr. Who, playing with her cats and watching films.

My guest Joe Laber is a social media manager who thrives on creating creative campaigns for his clients. He's witty both with words and images. Joe will share his content creation strategy with us in this episode.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Joe Laber is a professional radio, social, video, voice, and branding talent. He has been brewing fresh media professionally since 1990. He has a passion for brewing fresh eye-catching and ear-grabbing graphics for social media. Joe is currently brewing fresh media for many small businesses and nonprofits.

Are you actively looking or asking for User Generated Content? How much UGC are you using for your social media content? Is UGC part of your 2023 content strategic plan? In this episode of Strategy Talks fellow Social Media Manager Emmy Kissinger and host Dorien talk about all things UGC!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Emmy Kissinger is a mom of 3 from Iowa. In 2018 she began the transition from school psychologist to social media manager so that she could spend more time with her kids. Most recently she founded Connect Well Social, a micro-agency on a mission to help your businesses thrive through social media management that puts human connections first.

Listen in as Dorien hosts Cammie and Sandi, co-hosts of the Money Tales podcast. We'll talk about the M word.

Nope. Not marketing. Money!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Cammie is the Chief Marketing Officer and a partner of Aspiriant. Cammie is also a member of the Executive Committee, National Leadership Team, and co-host of the Money Tales podcast.

Sandi is Chief Client Officer at Aspiriant. She is fueled by a passion to help people make good, meaningful financial decisions and to see the impact of those choices on their lives

You are running ads on Facebook, Instagram and maybe Pinterest. But you've heard LinkedIn ads are expensive ... ?! Listen to this episode of Strategy Talks as Dorien has a conversation with LinkedIn Ads Expert AJ Wilcox. Find out what LinkedIn Ads can do for you!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.

To make business decisions (+ marketing and social media strategic decisions) you need data! But data is not all you need. You need to understand what you are looking at and how to put the data you have into context. No need to actually know math! Listen in as Dorien hosts Donna Dube on Strategy Talks. Donna will teach us the fundamentals of dominating our data!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Donna is a certified Director of Operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to go from uncertain guesswork to profitable decisions by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her clients' businesses way more profitable!

We all pivot: in life and in our careers. The question is, how and when is the right time to do, and how often. What are the signals to listen and look for? Jean-Luc van Charante talks to Dorien about reinventing yourself.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Jean-Luc van Charante is a loving father, husband, entrepreneur and avid social media user with strong love for Suriname. He is CEO of Ineffable NV, a marketing agency in Suriname.

For those ready and willing to learn, DEI specialist Wendy Broersen provides insights on how to start important conversations about DEI with those in your organization and in your network.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Serial entrepreneur, founder and CEO of Superpeople Company and curious as hell.

Wendy Broersen has been a serial entrepreneur for over 15 years, won several awards and nominations, had her own Dutch tv-show, is a guest lecturer at the University of Amsterdam, author and international speaker. She is CEO/founder of the Superpeople Company which helps companies to attract, retain and develop their diverse workforce, worldwide. Likes to do things differently if she sees conventional ways did not work or do not go fast enough. The inventor of Equalitypoly; the first management game to help companies not just talk about diversity but also get into action. She currently developed a revolutionary model to get to an inclusive organization faster and easier, called AIM, and is writing a book about it.

THE social media relationship expert Jessika Phillips shares her best tips, tricks and her CARE system to grow your business on this episode of Strategy Talks. Listen in and apply in your own business ASAP.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes recognized Agency Partner, Partnered with Facebook, Google and and a certified inbound partner with Hubspot.

NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy can turn a vision to a profitable agency that produces results.

What if you could make a sale once, and then get paid over and over and over? Would you like to learn what that entails? (HINT: It's not as hard as you might think!) Today's guest Melody talks about how you can grow a recurring revenue stream! Listen in now!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Melody Johnson is the owner and founder of The Course Consultant and podcast host of The Course Consultant and Customer Success Show. She helps group coaching founders grow their recurring revenue through customer success and streamlining systems support.

Melody holds a Master's Degree in Instructional Design from CSUF and is a Certified Customer Success Manager. For the last 5+ years she has been working in Corporate Training and Development helping organizations bring success to their employees and customers with virtual training programs.

The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest.

This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages. 

Get ready for the counterintuitive tactics that make brands impossible to ignore—starting with why most ‘strategy’ is just noise in disguise.

★★★★★

Alex M H Smith is a strategist, writer, and trusted advisor to CEOs and founders. As the founder of Basic Arts, established in 2016, Alex helps businesses build truly differentiated brands that deliver real value. His mission is to elevate strategic thinking among founders—demystifying a discipline that's often misunderstood or ignored. Connect with him on LinkedIn.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

BasicArts Newsletter Sign up

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

She's one of the OGs of Social Media and Digital Marketing! Today's guest is no other than Kim Garst. She shares her expertise on building a high ticket program. Aren't we all experts? Let's get paid for it!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Kim Garst is one of the world’s most retweeted people among digital marketers. She is a renowned marketing strategist, keynote speaker, and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim helps entrepreneurs grow their business using social and digital media strategies. Forbes named her as one of the Top 10 Social Media Power Influencers and she has been featured by Fox News, CBS News, The Huffington Post, Entrepreneur.com, Businessweek, and Social Media Examiner.

Your personal brand can make or break you. In order to stand out and be noticed, you need to be remarkable! Today's guest, Rich Brooks, shares his Remarkability Formula with us!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing.Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc.Magazine,The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner,and many other news sources for stories on digital marketing

Are you ready to explore the world of LinkedIn? Interested in learning how to grow your LinkedIn network to grow your business? LinkedIn expert Sarah Clay has the answers!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

LinkedIn trainer to B2C and B2B companies as well as solopreneurs, Sarah offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with entrepreneurs and business owners to help them get more leads from LinkedIn.

An award-winning social media trainer and strategist, Sarah has over 10 years’ experience heading up marketing and PR departments. Sarah ran her own social media agency ‘Sarah Clay Social’ looking after social media for all sizes of business before focusing on training business owners how to love and leverage LinkedIn to accelerate their business growth.

Sarah runs her membership ‘LinkingIn Academy’ where she works with entrepreneurs and business owners to give them accountability and learning to help them make more money in their businesses.

Sarah has appeared on numerous LinkedIn live events and podcasts. Sarah is currently speaking in zoom rooms around the world and in offices, co-working spaces and live events.

Master storyteller Ken aka 'Spanky' Moskowitz starts off this episode with a story that will make you weep. You will learn what it takes to create an ad that converts!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Ken aka 'Spanky' is a bestselling author and the brain behind AdZombies

So you've always wanted to write a business book, but you don't know where to start? You've come to the perfect place. Book coach Paula shares great tips on how to get started including some incredible math that will make you see the light: you CAN write that book you've always wanted to write in just four months!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Paula Diaco helps creative entrepreneurs play with words and language so they can bring their stories to life. Entrepreneurs who see the value of writing a book come to her for the storytelling tools she offers.

They use the tools to produce content that builds their platform of informed thought and ideas as well as the larger book projects they want to do.

She also helps hesitant, but otherwise creative entrepreneurs, learn how to enjoy the writing process so the challenge of writing doesn’t keep smacking them in the face, but presents itself as a means to increasing their visibility and marketing reach. Or, simply help them get their beautiful book written.

Are you ready for REAL conversations with REAL people about REAL topics? Sarah Santacroce minces no words as she explains what humane marketing entails on a social media platforms like LinkedIn as well as everywhere else online. Start here if you have trouble connecting with a community of like-minded individuals.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

Before hitting 'live' on your podcast or liveshow, before your next online training workshop or webinar, listen to this episode of Strategy Talks with Grace Duffy. She explains what goes into a Run of Show, how to create and one ad how to use to produce show after show, week after week.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Grace Duffy produces and co-hosts Social Media News Live and is a skilled content creator and project manager with experience in video, blogging, podcasting, audio, and social media.

You might also recognize her as the Video Content Manager at Restream, where she leads the growth strategy and development of the company-branded YouTube Channel with a mix of live broadcasts, tutorials, and live product demos.

Want sell online? Dorien met up with Adam Tsang to learn more. As an entrepreneur, agency owner and content creator, Adam shares amazing tips, insights and ideas to get your products and services in front of your ideal audience.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Adam Tsang is a highly motivated individual that loves business and developing teams to help individuals grow. Born in Statesboro, GA ; College took him to California and after that period of time he bounced around in various different companies and industry. Finally finding himself back in Statesboro, he started my entrepreneurial journey of restaurants, media production, e-commerce, and now and agency.

How often do you attend in-person or virtual events? How much money and time do you invest in those events? Now my net question might throw you off: what's the ROI of addending? If you don't have a set plan and goals, you are missing the mark, big time! Deb Eckerling shares her goal strategies with us, so that we can get the MOST out of attending events. Get ROI on time and money spent.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Debra Eckerling is the creator of the D*E*B METHOD®, which is her system for Goal-Setting Simplified, and author of the award-winning "Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals." A goals strategist, corporate consultant, and workshop leader, Debra offers personal and professional planning, event strategy, and team-building for executives, entrepreneurs, consultants, companies, and teams. Debra, who has spoken for AgoraPulse, VON3, TEDx, and more, is the host of the #GoalChat Twitter chat, #GoalChatLive show, and The DEB Show podcast.

Have you found your inner nerd yet? As of 2022, August 23 is now and forever #FindYourInnerNerdDay! Strategy Talks has the exclusive interview with Beth Z who put this day on your calendars. Find out why Dorien is a nerd, and how we can all find and embrace our own nerdy selves.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Beth Ziesenis: Author. Speaker. Nerd.

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She's here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald's in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.

LinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video!

Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025.

★★★★★

Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

★★★★★

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Purna Virji on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Googling yourself and your business is one way to find out how potential clients can find you online. How easy are you, or is your business found online? Today's guest is an expert in SEO and will help you understand how you can rank on page 1 of Google.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Bruce Paulsen is a digital marketing expert and founder of the Determined solutions who writes about search engine optimization, google ads and digital marketing techniques at the determinedsolutions.com

If you feel stressed, out-of-control, overwhelmed and overworked... there is a solution for that! In this episode Dorien chats with Kris Ward of 'Win the hour, win the day' about crushing your demanding schedule! Kris shares actionable tips to gain control of all the things, and still have a life. Listen now.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Kris Ward is creating a movement where your business supports your life instead of consuming it.  Kris is the founder of the Win The Hour, Win the Day philosophy.  

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and 

Joe Theismann - NFL All star and commentator to name a few.  Kris has also featured on award winning podcasts, radio and TV shows.

Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!

Are you ready to scale? What does it take to grow your business, your agency, or even your team? Yvonne Heimann shares her expertise in efficiency on this episode of Strategy talks!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Yvonne Heimann is not only the leading ClickUp YouTuber, but also a highly valued Consultant to its developers, as well as a passionate Business Efficiency Consultant & Mindset Coach to Live Streamers, Social Media Managers, YouTubers, and Coaches.

Using her knowledge of over 12 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.

Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building “bulletproof businesses” but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did.

She wants everyone who goes through a life-changing challenge to know they can come out on top too – even if it takes time.

Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.

“A world where no one is ever faced with the decision of having to put business and making money over family and loved ones.”

That is Yvonne’s mission.

No denying that LinkedIn is an amazing place for networking and amplifying your online voice. What is the best type of content that gets you noticed, start conversations and grow your business? In this episode, I chat with Judi Fox who shares her R.O.C.K.S system with us! Don't miss it.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Judi Fox is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, Vidsummit, Social Media Marketing World, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.

With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

Are you spinning your wheels on LinkedIn? Are you a business owner looking for leads? This is an episode not to be missed! Join Dorien and Julbert Abraham as they talk about generating leads with LinkedIn Ads! Julbert shares many insights and several excellent resources! Don't miss it!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Julbert Abraham is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny AKA KARNY, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify and Stitcher where he interviewed Founders of some of America’s Fastest Growing Companies. He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ and NJ Business.

Are you confused by everything Meta aka Facebook these days? How to access business manager, business suite, your ad account, how to keep things secure and even how to give admins access? Amanda Robinson sheds light on everything Facebook advertising by using metaphors to explain the structure of Facebook business suite in easy to understand language!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them. 

Are you getting anything from managing your LinkedIn Page? Do you even have one? In this episode, Dorien discusses everything LinkedIn Page with Mieke Langenhuizen, a Dutch LinkedIn expert. Mieke shares the ONE most important reason to have a page; it should urge you into action stat!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Mieke Langenhuizen of Social Monday is a LinkedIn trainer and speaker in the Netherlands. LinkedIn is by far the most interesting platform for generating leads, especially in business to business. Every year Mieke visits Social Media Marketing World in San Diego and that's how Dorien and she got to know each other.

Knowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Adina says: "I quit my 9 to 5 secure job as a product marketer to build a product.

The first product was a failure, didn't understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, how important is to understand the customers, and the JTBD.

On the other hand, it was a huge success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, I already had a product marketer fit for Socialinsider.

Now, I'm an entrepreneur, a builder, a data-driven marketer, wife, mother, and veggie cookies baker. 

I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. 

With Socialinsider, we help digital agencies to win clients' pitches, get in-depth social media analytics, create presentation-ready reports, get competitive insights, measure the social media performance across multiple channels, and much more.

Socialinsider is being used by top agencies and companies worldwide such as: TBWA, Geometry, Tribal Worldwide, Unicef, Honda, Volvo, Rolls-Royce, Beko, etc. 

My work as a marketer was featured on Social Media Today, Social Media Examiner, Content Marketing Institute, WeRSM, and many others."

Have you noticed changes in your Facebook Ads manager? Are your ads not performing as before? Did you hear about the iOs 14.5 update but you are not sure how that has affected your ads performance? In this episode of Strategy Talks, Dorien and Anne discuss what these changes mean for you, the business owner who wants to run ads on Facebook! Listen in and learn!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Anne Popolizio is the owner of the digital marketing agency Social Squib. In school, Anne was the nerdiest of creatives and the most creative of the nerds. This balance serves her well in social media. She focuses on specificity in storytelling for your ideal client, and she’s obsessed with analytics so you can measure the results of your efforts. 

She has been doing social media for businesses since 2011 and knows how to leverage your social media following into real customers. Find Anne at www.socialsquib.com

Why do brand needs a community and what does it take to get started creating a community? An more importantly, how can someone grow a community? In this episode of Strategy Talks, Dorien talks with Paul Bradley, Head of Global Community at AgoraPulse, about the strategies needed to succeed with building an online community.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Paul Bradley spent the last 10 years leading online community programs and teams for Intel, ADP, Higher Logic, and, now, Agorapulse—where his team fuels Social Media Pulse, a free collaboration community aimed at connecting and educating social media managers (socialmediapulse.community). Paul lives in Alexandria, Virginia, USA and loves the outdoors, wine, sports, and hanging out with his wife (not in that order).

Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words.

Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week's episode of Strategy Talks, meet Jack Wilson, a writer who's embraced AI. Join this conversation about AI Content Strategies!

★★★★★

Jack Wilson has been writing online since 2009 and helping businesses grow through content strategy, SEO, and ghostwriting since 2012. With over 4 million words published and 160+ clients served, Jack’s work has driven millions in sales and brought in consistent, qualified leads for brands of all sizes.

He’s helped triple an agency’s SEO department MRR in under three years and built results-driven content for industries ranging from law, healthcare, and home services to SaaS, finance, fitness, and international franchises. Jack is known for making complex topics clear, creating content that ranks, and turning strategy into measurable business results.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

20 Highest Paying Jobs for Freelance Writers

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Listen in as Dorien and Rob chat about video creation and monetization, tips useful for content creators as well as small business owners! Rob is an avid YouTubers and extremely knowledgeable about anything video. He brings his best stuff to this episode of Strategy Talks!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Rob Balasabas is the Head of Partnerships at Uscreen, where he manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. He’s also the host of Uscreen’s “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. 

Rob is a content creator at heart, he publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. He also has a personal podcast called “Coffee with Content Creators”. He runs a successful private membership called “CreatorsTV” using the Uscreen platform (of course!).

When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.

Why would you want to collaborate with someone who sells the same products or services as you do? That sounds... weird! Yet, there are great reasons to do just that! Listen in as Dorien hosts fellow Dutchie Milou Pietersz for a talk about community, collaboration and... competition! Yes, there is a strategy for that! 

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Milou Pietersz is originally from the Netherlands. She is currently located in Texas and has lived in the U.S. for the past 8 years. She founded SImply Media and Advertising in 2019 in order to help business owners take social media off their plate while being able to work from anywhere. She now runs a boutique social media marketing agency and leads a team of 5 who helps business owners with done-for-you social media management services from strategy to execution. Simply Media and Advertising specializes in organic social media marketing and offers the following platforms: Instagram, Facebook, LinkedIn, and Pinterest.

Who sets company culture and why is it important? What do leaders have to do to get everyone on the same page? How can leaders best manage remote workers? Listen in as Dorien hosts her older brother Harjan van Dam for a talk about company culture in the post-pandemic ladnscape.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Harjan van Dam has a BS from the University of Groningen and an MBA from the Nyenrode Business School in the Netherlands. His leadership skills guide companies through changes like takeovers and mergers.

So many social media platforms, so many changes and updates! If there is one thing constant in social media is that... it is ever changing! Listen in as Dorien hosts Sara Munro for a talk about how to keep up with changes in social media and the latest trends!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Sara Munro's professional career has spanned the rise of digital marketing requiring her to pirouette with each new opportunity. She has a broad range of communications and public relations experience in the non-profit and private sectors. She knows the challenges of determining what is worth exploring and how to best leverage new media within the broader context of marketing, corporate communications, and strategic planning.

Sara is currently Chief Collaboration Officer and Owner of Starting Line Media / Bay Haven Consulting. She has worked in PR, fundraising, event planning, and digital marketing both in-house and as a consultant She regularly presents social media and content planning workshops for new business owners and entrepreneurs. In 2021, she became the new co-host of #SocialChatter, the longest running weekly talk show about social media news from Social Chefs.

Brands who want traction on social media are turning to influencers to help spread the word about their products and services. But how does influencer marketing really work? Is it worth the money and effort? Listen in as Dorien hosts Alexander Wallestam for a talk about influencer marketing.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Alexander Wallestam is a digital entrepreneur with over 20 years of experience in the digital space and founder of Massfluencer.com.

Be yourself. Stand out. Differentiate. What does your brand stand for? How can you optimize your brand for maximum exposure on social media? Listen in as Dorien hosts Sherron Washington for a talk about branding!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Sherron Washington, M.A. is a marketing and communication (marcomm) professional who has imparted her wisdom and expertise for over two decades. She has been deemed “The Marketing Whisperer” by many, due to her uncanny ability to assist businesses in developing innovative, results-driven, yet, simple marcom solutions.  Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications (marcomm) firm located in the Washington, DC Area, that specializes in providing easy marketing strategy, messaging, design and social media solutions for businesses. 

A leading expert in the marcomm industry, Sherron provides innovative, solution-driven insight, that identifies ideal marketing techniques.  Coupled with an elite keenness for effectively communicating, she uses strategy, learning theory, and technologies to create a perfect fusion of communication and marketing efforts that assist in creating an impactful professional presence that can attract more customers leads and increase growth opportunities. 

A sought-after international speaker, trainer and facilitator, Sherron’s energetic passion permeates the crowd and creates an unforgettable electrifying experience.  Her “market simple” message has been delivered across many stages worldwide, including: Inbound, Yello Media Group Digicon and the Association for Training Development to name a few. She also trains and facilitates sessions for multi-million dollar corporations such as: Goldman Sachs and Events DC instructing them on everything from generating leads and sales, to managing bias and conflict.

Sherron has been described as the “real-deal” when it comes to engagement.  She is tremendously skillful at creating and cultivating authentic interactions that generate synergy that flourish into countless opportunities.  She uses a combination of her marcom business acumen, online and offline to create a distinctive and lasting presence that encourages and influences others to be more willing to build an integral relationship. She understands the importance of remaining true in your networking efforts  to facilitate interest and engagement, in order to build better business relationships.

You record a video, go LIVE on Facebook or create a podcast - and then what? Your content is posted once on your socials and you 'hope' it will gain traction? Listen in as Dorien hosts Hani Mourra for a strategy talk about repurposing content! Don't you want more miles out of your content? Hani shares his strategy for working smart, not hard!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.

How much have you missed networking in person since 2020?! This episode was recorded LIVE from San Diego during #SMMW22! Christine Gritmon and Dorien chat about how to network and get the most out of a live event! Tips for pre-conference networking, in-person and follow up networking, too!

Listen in!

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand. She's also the senior editor of content for the brand new Social Media Pulse community, and the host of their upcoming news program, Twitter chat, and podcast.

After the few pandemic years we've experienced around the globe, we are ready for in-person networking, or are we? LinkedIn expert Anneke join us from the Netherlands, and shares LinkedIn networking strategies to implement whether you are ready to meet in-person, or not quite yet!

'Use LinkedIn in a smart and authentic way, and the business world is at your feet'. 

Dutch LinkedIn expert Anneke van der Voort guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company PRminded in 2013, she worked in Singapore and London as a freelance PR & marketing professional and marketing teacher. She has coached, trained and advised hundreds of entrepreneurs worldwide. 

Does your LinkedIn profile pack a punch? Does it represent who you are, what you do you and whom you want to meet?

LinkedIn expert Kate Paine shares her LinkedIn profile tips with us so that we can get the most out of LinkedIn - whether you are making a career change, want to grow an audience or want to share your content.

PR pro Kate Paine works with entrepreneurs, speakers, authors and coaches to develop their personal brand and share the stories that set them apart from their competition and the noise on social media. She's an expert on using LinkedIn as a powerful personal branding and storytelling tool and teasing out an individual's personal story, which makes her expertise unique in the world of online personal promotion. 

If you are running FB ads and want to increase your ROAS (Return On Ad Spend) here is a new strategy to try out!

Group Funnels: the FB ads that keep the customer on FB itself and cost less.

★★★★★

Mitt is the founder of Uncamouflage marketing agency and Social Marketing Writing, a magazine that covers the latest social media tips. He helps SaaS companies, coaches, consultants, and course creators with email marketing, Facebook and Instagram (Meta) ads, YouTube ads, and organic social media marketing. He has worked with clients like AppSumo, CrazyEgg, and Hostinger. He lives in Paris with his dog, Finnan. 

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are you a self-publishing author, or do you have aspirations to write a book? Laurie Morin shares her exciting book launch strategy with us. Listen in as she shares her strategy that helped her successfully launch her first non-fiction book.

Ready? Learn. Implement!

Author Laurie Morin is best known for her book, “Shero’s Journey,” and its story-guided, self-discovery framework to help you find the space, time, and resources to prioritize yourself, process the past [rewrite your old stories], and create a clear vision for the future.  Through her book, retreats, coaching, and community, Laurie supports those ready to plan adventurous lives and legacies.

Is pausing a luxury? What if it is not a luxury but a necessity?

When we don't pause, how do we determine what our priorities are? How do we fill up our bucket? When we have very little left in the can, it's hard for us to serve at the level that we want to.

Today Dorien and Lisa discuss pausing with intention.

"Your vision is where you're heading and your values are how you get there." ~ Lisa

Lisa Danforth is a Business Growth Strategist and Leadership Coach. Her mission is to help business owners and leaders develop a saner approach to success. One that helps them stop overcommitting themselves and under committing to their goals, priorities, and most important relationships. 

Lisa’s clients can confidently and consistently work towards tomorrow while staying present and connected to what and who matters most today.

Lisa is a 29-year, five-time entrepreneur.

While podcasting has been around for many years, there is still plenty of room to get known! If you've dreamt of starting a podcast have no fear: Maria is here!

Find tips, tricks and practical advice for creating, recording and distributing your very own podcast!

Maria Ganta is a longtime fan of everything social; She loves digging into data and showing brands how to use data to boost social media engagement. She can talk for hours about social media. Her favorite project now is "Insider Insights" the podcast she is hosting every month, powered by Socialinsider.