Strategy, Story & Stakeholders

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How WeWork Rebuilt Trust After Bankruptcy | Thiago Viana, Head of Communications

Sunday, August 16, 2026 • Duration 41:30

What does it take to rebuild trust when your company has faced one of the most public corporate crises in recent memory?

In this episode of Strategy, Story & Stakeholders, Max Forsyth is joined by Thiago Viana, Head of Global Communications & Corporate Affairs at WeWork.

Following WeWork's Chapter 11 restructuring, Thiago joined the business to help lead one of the most fascinating reputation and communications transformations of recent years.

Working alongside CEO John Santora and Chief Marketing & Communications Officer Petula Lucey, he has helped reshape the company's narrative, rebuild stakeholder trust and communicate a new chapter for a globally recognised brand.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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From Journalist to Communications Director: Andrea Klettner of Avison Young on Media, Storytelling & Trust

Tuesday, August 4, 2026 • Duration 45:55

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Andrea Klettner, Director of Communications at Avison Young UK & Ireland, to explore what she's learned from a career spanning journalism, agency consultancy and in-house communications leadership.

Andrea reflects on the transition from reporting the news to shaping corporate narratives, revealing why her biggest surprise wasn't how journalists work, but how much strategic thinking sits behind effective communications. She discusses the importance of starting with outcomes, embedding communications into business strategy rather than treating it as a standalone function, and why trusted advisers are distinguished by their ability to listen before they speak.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Bridging the Credibility Gap with Caroline Vasquez at DRW: The Hockey Locker Room Rule, Winning the Quant Talent War, and Why Leadership Seats are Earned

Sunday, May 31, 2026 • Duration 43:58

Traditional corporate fluff doesn’t fly in high-performance, high-stakes environments.

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Caroline Vasquez, Chief Marketing and Communications Officer at DRW.

Caroline has spent her career operating at the sharp intersection of finance, technology, and global markets — fostering deep corporate trust through volatile market cycles.

Max and Caroline dive into what it truly takes to align corporate messaging with business realities, exploring why communication must always serve strategy, not just spin.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Beyond the Bricks: Sophie Timms on Commerciality, Crisis, and the Corporate Affairs Seat

Tuesday, May 12, 2026 • Duration 36:25

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Sophie Timms, Corporate Affairs Director at Kier Group. With over 25 years of experience across financial services and infrastructure, Sophie has a unique perspective on what it takes for communications leaders to move beyond being "note-takers" to becoming strategic drivers at the Exco table.

Sophie shares the lessons learned from Kier’s recent CEO and CFO transitions, the "test and learn" approach she used to build her own commercial acumen, and why the construction industry needs to stop talking about "bricks" and start talking about "outcomes". We also explore the practicalities of engaging a dispersed five-generation workforce and why an endurance mindset is essential for navigating the 24/7 news cycle.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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The Chief Communications Officer's Story: How CVS Health Aims to Become America’s Most Trusted Healthcare Company with Brian Henry

Saturday, May 2, 2026 • Duration 37:37

Most healthcare brands struggle to tell a cohesive story that encompasses complex services and stakeholder trust — CVS Health is transforming that challenge into a strategic advantage. In this episode, Brian Henry, SVP and Chief Communications Officer at CVS Health, reveals how the company is shifting perceptions from neighborhood pharmacy to a comprehensive, trusted health tech powerhouse with a landmark $20 billion modernization plan.

This episode is perfect for healthcare communicators, health tech innovators, and corporate storytellers eager to learn how a Fortune 10 company is redefining trust and engagement in a complex industry. Brian’s insights into transparency, impact, and leadership vulnerability offer invaluable lessons for anyone looking to elevate their organization’s narrative — and unlock new opportunities amid rapid technological change.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Tokenising the World: Swarm’s Katie Evans on Regulation, DeFi, and AI-Ready Markets

Thursday, April 2, 2026 • Duration 41:38

How do you build a multi-billion dollar financial infrastructure in a sector often dismissed as "the Wild West"?

For Katie Evans, Chief Business Development and Communications Officer at Swarm, the answer lies in three things: regulation, radical simplicity, and the "Power of Three."

In this episode, Katie joins Max Forsyth to discuss Swarm’s strategic evolution and its recent acquisition by Inveniam. We step away from the "crypto-bro" hype to explore the actual mechanics of Real-World Asset (RWA) tokenization—using everything from Apple stocks to designer shoes as verifiable digital collateral.

Key discussion points include:

• The Transition from TradFi to DeFi: Lessons from the London Metal Exchange and eToro.

• Building Credibility: Why Swarm chose to "steep its story in regulation" to attract institutional fiduciaries.

• The Power of Analogy: Using the "Louboutin Ledger" to make complex financial structures tangible for investors.

• The Agentic Shift: Preparing financial markets for a future where AI agents, not just humans, manage and rebalance portfolios.

• The Future of PR: Why engaging with the press is more critical than ever in the age of LLMs.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website:

Honeywell's Chief Communications Officer, Stacey Jones, on the Power of Storytelling and The Future Shapers

Wednesday, March 11, 2026 • Duration 39:12

In a world often defined by noise and uncertainty, how can a 100-year-old icon use the power of story to inspire confidence in the future?

In this episode of Strategy, Story & Stakeholders, host Max Forsyth is joined by Stacey Jones, Chief Communications Officer at Honeywell, for an uplifting conversation on the evolution of a global giant. Speaking in February 2026, Stacey shares the inside story of Honeywell’s transition into three specialized, future-focused companies—a move designed to sharpen their impact on aviation, automation, and energy.

Stacey moves beyond the technicalities of the "split" to focus on the human energy driving it. She discusses why she remains "glued" to the communications profession after three decades, the joy of "future-shaping," and how authentic storytelling can bridge the gap between complex industrial innovation and the everyday lives it improves.

Key themes of progress and partnership in this episode:

The "Future Shapers" Spirit: Why Honeywell’s internal rallying cry has become a badge of pride for employees and a cornerstone of their global brand.
Stories That Connect: Moving from "complex products" to "tangible impact"—how to communicate mission-critical work (like landing planes safely) in a way that resonates with the heart.
The Joy of Curiosity: Stacey reflects on her journey from reporter to CCO, and why a "true interest" in people is the secret to a high-performing comms team.
Leading with Optimism: Navigating a historic separation by focusing on growth, new possibilities for workers, and the "absolute magic" of a coordinated global message.
The Power of Mentorship: A candid look at why building a career is about the people you lift up (and those who lift you), featuring Stacey’s advice on finding your own "straight-talking" advocate.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

High Performance, High Impact: Craig Spence on Strategic Comms & the Paralympic Movement

Monday, February 16, 2026 • Duration 32:32

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Craig Spence, the Chief Brand and Communications Officer for the International Paralympic Committee (IPC).

With over 15 years at the helm of the IPC’s narrative, Craig shares how the Paralympic Games serve as a monumental catalyst for global social change. This isn't just about sport; it’s about a movement that improves the lives of the world’s 1.3 billion people with disabilities. From changing Japanese legislation to making the Paris Metro more accessible, Craig discusses the tangible legacy left behind long after the closing ceremonies.

Looking ahead to the 2026 Winter Olympics and Paralympics in Milano Cortina, Craig highlights the strategic priorities for ensuring the games deliver both world-class sport and a lasting societal impact.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Transforming Corporate Affairs at Royal Mail with Jenny Hall

Wednesday, January 28, 2026 • Duration 29:33

In this conversation, Jenny Hall, Chief Corporate Affairs Officer at Royal Mail, discusses her role in leading corporate affairs and ESG initiatives within one of the UK's most scrutinised organisations.

She shares insights on the importance of communications strategy, stakeholder engagement, and the challenges of managing a large workforce while navigating public scrutiny. Jenny emphasises the need for a clear strategy in prioritising communications efforts, the integration of internal and external communications, and the significance of sustainability initiatives in shaping the future of Royal Mail.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Ipsos Reputation Council Report: The Eye of the Storm

Wednesday, January 14, 2026 • Duration 37:21

Ed Whitehead, Advisory Director - Corporate Reputation at Ipsos, joins Strategy, Story & Stakeholders to take us through the Ipsos Reputation Council 2025 Report: The Eye of the Storm.

We examine the changing nature of crisis communication, arguing that organisations must stop treating crises as one-off incidents and instead recognise them as a permanent fixture of modern business.

We explore how geopolitical instability and a widespread loss of faith in institutions are forcing communicators to rethink their approach. And our discussion also touches on the value of strategic silence, the complexities of ESG, and how AI is likely to reshape the industry.

Above all, we maintain that integrity and trust remain the only reliable anchors in such an unpredictable climate.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

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Strategy, Story & Stakeholders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Strategy, Story & Stakeholders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other5

LinkedIn1

Amazon1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other5

LinkedIn1

Amazon1