Explore every episode of the podcast Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
| Title | Pub. Date | Duration | |
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| Ep 245 How I'm Changing My Personal Habits to Become a Stronger Travel Business Owner | 13 Mar 2026 | 00:36:58 | |
Send Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get BOGO Consulting with Rita: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogo Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 Entrepreneurship is amazing, but it can also feel incredibly chaotic, and sometimes life throws you curveballs that force you to finally make the changes you've been putting off. After a pretty eye-opening specialist visit and an unexpected health scare, I started building personal habits and routines that have completely changed how I show up in my travel business. Turns out, the structure I spent years fighting because I thought it would box me in is actually the thing giving me more freedom, clearer decision-making, and a faster recovery time when things go sideways. If you've been resisting routine as an entrepreneur because you're afraid of losing your flexibility, this one's going to help. Questions this episode answers:
Enjoy (and take action!) --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 244 How to Plan Your Content Strategy Before Your Next FAM Trip | 06 Mar 2026 | 00:35:27 | |
Send Rita a text with your thoughts! Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096 Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151 You know that feeling when a trip is coming up and you're like, oh shoot, I should probably think about content? Yeah, same-ish, so let's talk about it :) I'm breaking down exactly how I prep for content creation before I head out on my upcoming river cruise, from the equipment I actually pack (no, you don't need a bunch of fancy gear) to the types of shots that are going to stop the scroll and connect with your audience. Whether you're heading out on a fAM trip, a cruise, or creating your own experience, these are the pro tips I use to make sure I come home with a content library that works hard for my travel business. Oh, and if you've been wanting to up your content game without looking like a full-on tourist with a camera rig, this one's for you. Questions this episode answers:
Enjoy (and take action!) --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 235 Where to Find Your Ideal Travel Clients in 2026 | 02 Jan 2026 | 00:38:06 | |
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas. Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted. Questions this episode answers:
Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 145 How to Find Leads as a Food and Wine Travel Agent (3/4) | 29 Mar 2024 | 00:35:33 | |
Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! · Understanding the mindset of foodie travelers at every stage · Where you can find them based on this information · Real-world Google research for events that potential foodie travel clients may be hanging out at Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 144 How to Find Leads as a Romance Travel Agent (2/4) | 22 Mar 2024 | 00:27:49 | |
Send Rita a text with your thoughts! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. · Understanding the mindset of romance travelers at every stage · Where you can find them based on this information · Real-world Google research for events the potential romance travel clients may be hanging out at Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 143 How to Find Leads as a Family Travel Agent (1/4) | 15 Mar 2024 | 00:31:44 | |
Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! · Who the family traveler is and how they think · Where they would hang out at based on this information · Real-world Google research for events the potential family travel clients may hanging out at Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 142 How to Be Consistent with Content Creation | 08 Mar 2024 | 00:28:36 | |
Send Rita a text with your thoughts! Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. · How to change your thinking on content creation · Where to start when creating content · Some of my favorite hacks for creating content Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 141 Transitioning from a Travel Employee to a Travel Entrepreneur Mindset | 01 Mar 2024 | 00:29:36 | |
Send Rita a text with your thoughts! We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!! · The differences between an employee and an entrepreneur · A little bit of my own growth as a travel business owner · Some of the important aspects of entrepreneurship you need to be aware of Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 140 3 Ways I'm Planning to Thrive in 2024 | 23 Feb 2024 | 00:26:06 | |
Send Rita a text with your thoughts! This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business. · Prioritizing health and backup plans · Leaning into my passions · Changing my mindset Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 139 How to Go from Good to Great Customer Service | 16 Feb 2024 | 00:29:45 | |
Send Rita a text with your thoughts! This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. · Understanding and Meeting Clients' Specific Needs · The Art of Personalization in Travel · The PATH Standards of Excellence for host agencies Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 138 Host Agency Red Flags | 09 Feb 2024 | 00:31:20 | |
Send Rita a text with your thoughts! One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies. · The difference between being an employee and an independent contractor · A personal rant I have about professional fees and commission splits · The PATH Standards of Excellence for host agencies Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 137 3 Ways to be Taken Seriously as a Travel Agent | 02 Feb 2024 | 00:32:43 | |
Send Rita a text with your thoughts! I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is. I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers. · The importance of projecting confidence, even if you don't feel it · Recent experiences I've had that have helped others see me as a professional · Why you should also be connecting with people within our industry Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 136 Top 5 Systems you Need in your Travel Business | 26 Jan 2024 | 00:24:33 | |
Send Rita a text with your thoughts! It's Wave Season, and it's very likely, that you may be feeling overwhelmed. Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner. · How mining for gemstones is like the systems in your business · Ideas for finding clients, even if you haven't niched down yet · Ideas for keeping current clients in your orbit Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 234 My Biggest Failures (and Wins!) of 2025 as Travel Business Owner | 26 Dec 2025 | 00:53:41 | |
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ I don't know about you, but 2025 was a dumpster fire in so many ways. It also had some incredible wins I didn't see coming. I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week. You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year. If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat. Questions this episode answers:
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 135 How to Ensure your Emails Get Delivered in 2024 | 19 Jan 2024 | 00:34:18 | |
Send Rita a text with your thoughts! There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent! · The importance of scrubbing your email list · The immediate reason why you should get an email address with your domain name · High level information on authenticating your email domain Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 134 5 Mistakes Keeping you from Making Meaningful Income | 12 Jan 2024 | 00:30:04 | |
Send Rita a text with your thoughts! We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency. · Getting comfortable with being uncomfortable · The power of your voice · Being in business for yourself, but not by yourself Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 133 How I 4.5x'ed My Email List in 2023 | 05 Jan 2024 | 00:27:47 | |
Send Rita a text with your thoughts! Something I'm super proud of from 2023 is the way I was able to grow my email list :) I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business. · The type of lead magnet I used for email list building · Why I think some worked and some didn't · Insights into how I'll adjust for 2024 Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 132 My Biggest Failures (and Wins!) of 2023 | 29 Dec 2023 | 00:26:04 | |
Send Rita a text with your thoughts! If you've ever want the juicy on my business, I'm spilling tons in this episode :) The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in! · The audio series that completely flopped · How collaborations significantly increased my email list this year · The shifts and new directions I've been seeing in my work Enjoy (and take action)!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 131 Unique Holiday Destinations and Experiences for Yourself and Travel Clients | 22 Dec 2023 | 00:36:09 | |
Send Rita a text with your thoughts! As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe! Enjoy (and take action)! Register for the FULL Unique Holiday Experiences Audio Series: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 130 Picking your Word of the Year | 15 Dec 2023 | 00:22:43 | |
Send Rita a text with your thoughts! I don't do new year's resolutions. I pick words to focus on for the year. The words that I choose really drive the business decisions I make throughout the year. Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of the year. · Aligning words of the year with big business goals · The intentionality in the context of your word of the year · How my 2023 words served me and what I'm looking to in 2024 Enjoy (and take action)!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 129 Why Social Media Won't Fix your Travel Business | 08 Dec 2023 | 00:19:54 | |
Send Rita a text with your thoughts! One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie. You don't need to do more social media to make more sales, and some people don't even do social media and make great sales. (Some people also do a shoddy job at social media, and still get sales.) · The importance of proper messaging targeted towards the right audience · Aligning offers with the needs and desires of the target market · The significance of taking proactive measures in business development Enjoy (and take action)!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 128 Planning your 2024 Travel Agency Sales | 01 Dec 2023 | 00:38:46 | |
Send Rita a text with your thoughts! How do you get to $40,000 in income next year with your travel agency? Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales. · Tweaking various factors, such as exploring different travel products and increasing commission splits or professional fees · The importance of being specific about the type of travel services offered to effectively market your travel business · Considering different scenarios that can get you to your income goals with less work Enjoy (and take action)!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 127 Boosting Sales and Engagement through Email Marketing with Liz Wilcox | 24 Nov 2023 | 00:46:19 | |
Send Rita a text with your thoughts! I might be biased, but this was such a FUN interview, despite me even being sick. Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business. AND we're not just talking about the "what", but the "how" and "why", as well. · Email marketing as a tool to warm up people and drive sales · The personal and intimate connection provided by email compared to social media · The importance of continual list building and nurturing regardless of size Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| BONUS! Join Windstar in the Mediterranean Next Month! | 20 Nov 2023 | 00:28:36 | |
Send Rita a text with your thoughts! Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :) --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 233 I Tried Writing a Blog Post Every Day for 30 Days and Here's What Happened | 19 Dec 2025 | 00:45:07 | |
Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839 So I did something a little crazy in November...I challenged myself to write a blog post every single day. Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list. I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life. Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned. Questions this episode answers:
Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link) I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator. I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/ Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/offers/view/1191018 Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 126 Tools you Need for Media Interviews | 17 Nov 2023 | 00:18:02 | |
Send Rita a text with your thoughts! I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side. I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives. · Video Quality · Sound Quality · Visual Aesthetics Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 125 What NOT to post on Social Media | 10 Nov 2023 | 00:12:53 | |
Send Rita a text with your thoughts! This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds. · Your feed's aesthetics · Your business branding · The things I'm passionate you shouldn't be putting on your social media feed Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 124 Types of Lead Magnets | 03 Nov 2023 | 00:22:31 | |
Send Rita a text with your thoughts! Fresh content is back! And I've had a couple things on my mind like LEAD MAGNETS for your travel business. If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy. · What types of lead magnets you can utilize for your travel business · Why you need to know exactly who your ideal travel client is before crafting one · How a lead magnet works in terms of your travel business funnel Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 123 Financial Systems with Stephanie Cannon (Prep for Wave Week 2022 Replay) | 27 Oct 2023 | 00:30:33 | |
Send Rita a text with your thoughts! Today is the last day of Prep for Wave Week!! Here's another replay episode from Foundations Day last year with Stephanie Cannon, all about the financial systems you need for your business, especially to prepare for wave season :) Enjoy!In this episode, we discuss: · The challenges of tax season and wave season coinciding · Setting up your reporting and tracking systems early on · Having history and data for future comparisons and decision-making · and so much more! Enjoy (and take action)! Register for the Plan Your Year Session: https://programs.steeryourmarketing.com/products/courses/view/1158313 Register for Stephanie's Financially Fit Challenge: https://withstephaniecannon.com/challenge Get Stephanie's FREE Financial Checklist: https://withstephaniecannon.com/checklist Register for Prep for Wave Week: https://programs.steeryourmarketing.com/products/courses/view/1157348 --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 122 How to Cultivate Meaningful Relationships for Travel Business Growth (Prep for Wave 2022 Replay) | 20 Oct 2023 | 00:40:23 | |
Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is just days away!! Here's another replay episode from my second session last year, so you can hear the type of meaty goodness awaiting you next week :) Enjoy! · Gaining new connections and increasing confidence as a business owner · Understanding the needs and concerns of potential customers to effectively sell · Collaborating with others to gain visibility in front of new audiences Register for Prep for Wave Week: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 121 Utilizing Tech for Easier Operations (Prep for Wave 2022 Replay) | 13 Oct 2023 | 01:05:30 | |
Send Rita a text with your thoughts! Prep for Wave Week for Travel Advisors is coming!! Get the full details in this episode, as well as a hear a replay from one my sessions last year :) This is a lengthy and meaty episode, so feel free to pause and come back when you can. · Travel Agent CRM's and Itinerary Builders · Marketing Tech for travel pros · Websites and branding for travel businesses Register for Prep for Wave Week: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 120 Celebrating Hispanic Heritage Month | 06 Oct 2023 | 00:49:26 | |
Send Rita a text with your thoughts! The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews.
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 119 You're Using AI and it Shows | 29 Sep 2023 | 00:18:21 | |
Send Rita a text with your thoughts! I say this out of love---but some of you are using AI, and it's obvious. It shouldn't be if you're using it tactfully, though. · The the drawbacks of relying too heavily on AI · AI as a foundation and inspiration for creative ideas · The sophistication of consumers Register for the Hispanics in Travel Audio Series: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 118 What Spaceship Earth Taught Me about Business | 22 Sep 2023 | 00:15:33 | |
Send Rita a text with your thoughts! Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it. Join in on this episode to see the takeaways I had for the travel business. · The evolution of documenting and preserving history · Having backup in case of emergencies or unexpected events · Having a centralized business hub Register for the Hispanics in Travel Audio Series: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 117 Marketing that Speaks to Your Ideal Client | 15 Sep 2023 | 00:26:32 | |
Send Rita a text with your thoughts! We all know WHAT you should be marketing, but do you know how to appeal to the WHO? Effective marketing for your travel business speaks to the people our ideal clients and partners are. Join me as I share insights to get your digital audience thinking---how did they know that?! · Positioning yourself as an expert in your niche · Truly understanding the pain points your clients are currently experiencing (and how you alleviate them) · Some exercises you can do to uplevel your digital marketing efforts Register for the Hispanics in Travel Audio Series: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 232 The Exact Marketing Audit I'd Run for Your Travel Business If I Was your CMO | 12 Dec 2025 | 00:47:03 | |
Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business. This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so. We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals. Questions this episode answers:
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 116 Search Engines vs Social Media for your Travel Business | 08 Sep 2023 | 00:30:41 | |
Send Rita a text with your thoughts! This week I wanted to delve into the world of marketing strategies, because they are not all created equal. The strategy you lean on should take into consideration your stage of business and what your business needs the most right now. · The MCC Method of marketing your travel business · What search engines and social media are and best for · Never forgetting the value of personal relationships
Register for the Hispanics in Travel Audio Series: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 115 Insider Inspiration to Plan with Intention (and a few updates!) | 01 Sep 2023 | 00:21:33 | |
Send Rita a text with your thoughts! As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air. Hear some travel business inspiration and updates from Rita :) · Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur · Becoming profitable by breaking down your numbers and product/service mix · Your willingness to go the extra mile to attain your success · It's not quitting time
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 114 Using Traveler Motivations in your Marketing with Sahara Rose De Vore | 25 Aug 2023 | 00:51:22 | |
Send Rita a text with your thoughts! Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations. We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry. · Going beyond the surface level travel motivations · A recent PhocusWire article about travel influencing · Revenue streams for the modern travel advisor · and so much more!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 113 Ascending in your Travel Business | 18 Aug 2023 | 00:38:37 | |
Send Rita a text with your thoughts! The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews.
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 112 Breaking Down the Numbers: The Real Costs of Hiring and Training in Travel | 11 Aug 2023 | 00:35:18 | |
Send Rita a text with your thoughts! Ooo, I've had the idea for this episode burning in me for a while now, so let's go! I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say. I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :) · What things cost in (and out) of the industry · What things should include based on their cost · Considerations you should be making both when selecting something to invest in, as well as what you can do to get a return on that investment · and so much more!
LISTEN to Ep 91 What Coaching Is and Isn't: https://www.buzzsprout.com/1711405/12395838 --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 111 Using Bold Barbie Marketing for your Travel Business | 04 Aug 2023 | 00:33:46 | |
Send Rita a text with your thoughts! So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow. · The importance of knowing your client's motivations and desires · Intentionally selecting collaboration partners based on this information · Your willingness to go the extra mile to attain your success · and so much more!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 110 I Want you Paid! | 28 Jul 2023 | 00:15:37 | |
Send Rita a text with your thoughts! Short and sweet episode because everyone's feeling a bit fried this week. Focus back to basics, and if you need support, I've got some options below to support you :) Enjoy (and take action)!
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 109 Setting Up Systems for your Business with Alicia Lozano | 21 Jul 2023 | 00:51:24 | |
Send Rita a text with your thoughts! Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business. I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched a pretty amazing tool to help you with yours! · Organizing your business with one process at a time · Getting ready to delegate tasks to an employee or contractor · Choosing the right tools for your business operations · and so much more!
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 108 Using Threads Success as a Business Case Study | 14 Jul 2023 | 00:26:01 | |
Send Rita a text with your thoughts! What do I always say? Everything is a learning opportunity! And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency. Make sure to listen all the way through because that last one!! · Making your processes easy for your clients (and yourself) · Utilizing name notoriety in your marketing · The value of simplicity in business · and so much more!
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 107 Threads: A New Social Media App | 07 Jul 2023 | 00:20:08 | |
Send Rita a text with your thoughts! I took a shower and when I came out a whole new social media app was booming! Legit millions were already signed up within the first 2 hours, and by the next morning 30 million people were on. And what is that new app all about? Listen to the episode to find out more :) · The ease of sign up · How you should/should not use this platform · Building up our travel industry community · and so much more!
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 231 Saying No to 24/7 Clients and Building a More Aligned Travel Agency with Marcie Muensterman | 05 Dec 2025 | 00:49:49 | |
Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week. She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be available 24/7 for luxury clients, and why Facebook groups might be the smartest move you're not making. If you're tired of working all the time and barely clearing six figures despite massive sales, or you're wondering if there's actually a better way to do this whole travel advisor thing, you need to hear this conversation. Marcie's FB Group: https://www.facebook.com/groups/703198800848069 Marcie's Podcast: https://thetraveladvisormarcie.com/no-bs-travel-advisor-podcast
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 106 What to Post on Social Media - Social Media Day! | 30 Jun 2023 | 00:40:36 | |
Send Rita a text with your thoughts! It’s Social Media Day! In honor of the day, I wanted to talk about certain social media tactics you can utilize for your travel business, as well as getting into gear and strategically planning out your third and fourth quarter objectives. · Preparing now for the 4th Quarter · Misconceptions and commandments of social media · The why behind certain social media posts · and so much more!
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School: --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 105 Tax and Profit Planning with Stephanie Cannon {Pt 2} | 23 Jun 2023 | 00:25:00 | |
Send Rita a text with your thoughts! *Disclaimer 1* This is a a continuation of a 2-part episode :) · The mess I created by not properly planning for profit in my business · How keeping accurate records essentially saved me from a further headache · Hiring on an accounting/tax professional to do the heavy lifting · and so much more!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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| Ep 104 Tax and Profit Planning with Stephanie Cannon {Pt 1} | 16 Jun 2023 | 00:32:00 | |
Send Rita a text with your thoughts! *Disclaimer 1* This is a 2-part episode and will abruptly end at a cliffhanger moment :) Stay tuned to next week's episode for the conclusion. · The mess I created by not properly planning for profit in my business · How keeping accurate records essentially saved me from a further headache · Hiring on an accounting/tax professional to do the heavy lifting · and so much more!
--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
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