Explore every episode of the podcast Strategic Storytelling
| Title | Pub. Date | Duration | |
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| 190 Win more clients with empathy (even if you haven't walked in their shoes) | 22 août 2025 | 00:11:16 | |
Most business advice says: “Show empathy. Tell clients you’ve been there too.” But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them without judgment. In this episode of Strategic Storytelling, you’ll discover:
If you want to build stronger client relationships, win more business, and avoid common empathy pitfalls, this episode is for you. Resources mentioned in this episode:
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| 189 How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers | 01 août 2025 | 00:15:11 | |
How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don’t see the value of the service. In this episode of the Strategic Storytelling podcast, I will show you how to use story—not fluff, not oversharing personal problems—to create clarity, establish relevance, and communicate the impact of your offer. You’ll learn:
If you’re a service-based solopreneur or small business owner launching something innovative—or reintroducing an offer that’s being overlooked—this episode is for you. Resources:
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| 188 The ROI of Storytelling | 25 juil. 2025 | 00:10:03 | |
What is the most important question to ask about storytelling? It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this story? After all, when you tell a story in a business environment, you are investing time and/or money. Your story becomes a business tool. Is it worth what you invested? In this episode, I give you 3 questions to assess the ROI of your story. ...What we mean by storytelling ROI (and why it's so important) ...Using stories to begin a financially rewarding relationship ...3 crucial steps to maximize your story's ROI ...The shift in storytelling mindset that changes everything There's also a bonus tip at the end of the podcast to help you be more prepared with the right story. RESOURCES: Ebook (currently free) Three Essential Stories For Your Next, Best Client: Previous podcast where I build a relationship from a story. Click here. My most popular consulting program: The Strategic Intensive Click here. My website. Click here. | |||
| 187 - The Ultimate Story Template - Based on a Cheesy Christmas Song | 17 juil. 2025 | 00:11:58 | |
Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories. In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley’s Everybody Writes. This story template covers a lot of bases. It’s a variation of a success story. It focuses on the client, not the guide. It makes you think of your service as a problem-solving mechanism: What need do you fulfill? You will learn… And, as usual, it’s short and to the point. No need to take notes: I've prepared a takeaway guide to your own version of this template. RESOURCES: Ann Handley’s book - Everybody Writes
RELATED PODCASTS: Interview with Jaquette Timmons - Stories of a Financial Coach. Click hereWhich do people admire: Talent or Hard Work. Click here. NOTE: I mentioned a story that seems patterned on Rudolph: Danger the Dogyard Cat. Danger the dogyard cat I found it when I was living in Alaska and it’s still popular. The book was written by Libby Riddles, who was a real Alaska musher and the first woman to win the Iditerod, a grueling challenge for dogsled racing. In this children's book, ae feisty cat named Danger gets adopted from the pound. He has to confront all the sled dogs who initially don’t take him seriously. Then one day there’s a crisis and the team needs a leader to follow. I forget the exact details, but ultimately Danger the cat ends up leading the dogs and they win the race. | |||
| 186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool | 11 juil. 2025 | 00:10:22 | |
If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings. But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client? In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious. You will discover:
Resources:
If you find this episode helpful: | |||
| 185 Turning Client Experience Stories Into Marketing Gold | 04 juil. 2025 | 00:11:55 | |
We usually talk about the stories we tell about ourselves. We use stories to showcase our marketable qualities. We explain and promote our offers. In this episode, we flip the script. We focus on getting other people to tell their stories. Often their stories will be essential for our own marketing. For example, when you interview a podcast guest, you want that guest to tell an exciting story that will be memorable to your audience. When you ask for a testimonial, you want a story about how you helped the client. When you conduct client research or an intake interview, you want the client's uncensored point of view. Too many entrepreneurs rely on generic “why” questions and end up with boring, same-old answers. Besides your own storytelling, you want to find a way to get others to tell their stories. On this episode, you’ll discover: ...Why “why” questions sabotage your interviews
Links & Resources:
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| 184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue | 27 juin 2025 | 00:11:00 | |
We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn. What You’ll Learn:
Resources Mentioned: Cast the characters for your selling story From Story Telling to Story Selling: Tell your selling story Story-Driven Planning Workbook Work With Me: Connect With Me: | |||
| 183 Looking for a business mentor? Don't listen to their story! | 20 juin 2025 | 00:20:48 | |
When you're a solopreneur or running a right-sized business, hiring a mentor isn’t as simple as following someone else’s success story. In this episode of Strategic Storytelling, we unpack the reasons why traditional mentor models — often built for corporate careers or celebrity entrepreneurs — don’t work for most small business owners. You’ll discover:
Before you invest in a high-ticket program or follow someone else’s path, tune in to rethink what "mentoring" really means for your stage of business. RESOURCES AND MENTIONS: Your Mess is Not Your Message: A Guide to Solopreneur Branding FREE: What is your archetype? Take this quiz...and then learn more about your archetype from my book. Podcast with Robert Middleton (an Educator). One of many dozens of articles on personal advisory boards | |||
| 182 Use These 3 Storytelling Superpowers To Connect and Convert | 11 juin 2025 | 00:11:33 | |
It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing. In this episode of Strategic Storytelling, we’ll explore how to:
Whether you're writing sales pages, emails, or social posts, these three tools will help you create copy that connects deeply and converts naturally. No magic tricks. Just strategy. Mentioned:
Listen now to discover how to:
💡 If you found this episode helpful, please subscribe, leave a review, (preferably on Apple or Spotify) and share it with a friend or colleague. To be a guest on the podcast. Go here and fill out the form. | |||
| 181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!" | 30 mai 2025 | 00:07:21 | |
IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content. As an example, I talk about ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling. If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough, this episode is for you. You will learn...
Want help developing your unique voice and content strategy?
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| 180 Finding your strategy from your story | 23 mai 2025 | 00:11:50 | |
Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove! You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message. Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message. We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced. You will learn… ...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey) ...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses) You can also download a workbook to create your own path from story to strategy. Currently free when you click here. I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here. Reach out to me with your story! I'll give you a quick answer. Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow.
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| 179 How To Sell a Service that Seems Frivolous (by discovering why it's not) | 16 mai 2025 | 00:08:20 | |
A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory. In this episode, we’re tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous. From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface. You will learn ... ... many non-essential services can be critical when you understand why people buy ... how to uncover the emotional backstories that drive buying decisions ... how to position your offer as a solution to deep, often unspoken needs. You’ll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased. If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most — at the story behind the need. Please leave a review at Apple and/or Spotify. That's how we grow! Want to learn more about backstories: I have a free guide you can download here. I also have a short blog post, summarizing the key points, if you'd like to read instead of listen. | |||
| 178 Strategic Reinvention: The Best Story to Explain How You Got Here | 09 mai 2025 | 00:09:26 | |
| 177 Storytelling Prompts for Business Stories | 26 avr. 2025 | 00:14:08 | |
Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the story prompts—those questions beginning “Tell me a story about” are not designed for business. They’re designed to get your personal stories. So you get prompts like, “What was your proudest moment…” which rarely helps your business. As I’ve said many times, a business story serves a purpose. It doesn’t just amuse and entertain. It supports your strategy…which is rarely about helping you feel good about yourself. In this episode I talk about story prompts and introduce my newest product—a list of 30 story prompts for b business stories, one for each day in a month. A no-brainer at $7 when you click here.
The podcast helps you understand:
Introducing: 30 Prompts for Strictly Business Stories - Click here for immediate download. Just $7. | |||
| 176 How To Generate Buzz For Your Products With Client Backstories | 10 avr. 2025 | 00:14:28 | |
If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this? Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be talking to me!” -- that's how your buzz begins! In this episode, I talk about what it means for a solopreneur to create buzz. It’s not the same thing as big-company buzz. You’ll get examples of stories that never became the subject of conversation, and how they’re different from stories that generated buzz. You’ll also learn: Why my first website didn’t get clients for relocation coaching How backstories hold the key to going viral 3 reasons why backstories help generate buzz RESOURCES AND MENTIONS: Christina Hills - Get her ebook “Web Design for Non-Techies” If you click at a different time, you'll get a different resource. Peter Guber - Tell to Win - Buy on Amazon. https://amzn.to/3G0dHNg My book on relocation (free with Kindle Unlimited - available in paperback or ebook on Amazon) Click here. My DIY 1course can help you find your client’s backstory. Click here. FREE ebook on finding your client’s backstory. Click here. | |||
| 127 How to Demonstrate Your Expertise By Telling Stories (Encore) | 04 avr. 2025 | 00:12:37 | |
"You're the expert." How do you feel when you hear those words? You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake. You hire a professional decorator because you want someone with flair who adds something to the project…something your best friend just can't do. So how do you get labeled as an expert? You can present credentials and testimonials. You can talk about how long you’ve been in business and point to a list of satisfied clients. But your most effective strategy for presenting yourself as an expert will be the stories you tell. They won’t necessarily be about you or your successes. These stories have specific qualities that communicate, “I know what I’m talking about.” You’ll never have to say that directly. Your audience knows. In this episode, you’ll hear examples of 2 stories from a business book, The End of Average. We'll analyze stories to see how they work. RELATED PODCAST: Episode 128: How to use your brand archetype to brand yourself as an expert. MENTIONED: Todd Rose, The End of Average RESOURCES: How to create content that establishes you as a credible expert in your field - Self-paced course. Click here. FREE Report - 17 surprising ways to use stories to market your business - FREE with Kindle Unlimited - Grow Your Business One Story At A Time | |||
| 175 Three Ways To Create More Powerful Headlines With Storytelling | 27 mars 2025 | 00:12:10 | |
You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you’re reeling them in with a strong headline! The truth is, most people don’t get past the headline when they’re reading a sales letter. And yet headlines can be incredibly hard to write…unless, of course, you start with a good story. In this episode you’ll get three tips for using stories to write headlines. It’s one of my favorite topics because we tell business stories to help the copywriting—not to entertain or amuse the audience. You will learn:
And more! RESOURCES Free ebook on finding the client’s backstory: Click here, Course on writing headlines: Click here. | |||
| 174 2 Straightforward Topics To 2X Your Selling Story | 21 mars 2025 | 00:11:43 | |
Telling the right story, the right way, can lead to more clients and more sales. You don’t have to come up with a story that keeps you in suspense--a story that could be made into a movie or a slick Superbowl commercial. The selling story for a solopreneur calls for two key ingredients. You don't have to dig into your life story to come up with edge-of-the-seat excitement. In this episode, I'll share two ways you can tweak your story to turn listeners into buyers. You will discover... ...the two tricks to get increasing sales from your story ...when a memorable story can work effectively to explain a concept (but not be a selling story) ...the trap to avoid when you share your client's problem with your audience ...the one element to include when you describe your solution ...some good examples of solutions that could become great stories If you enjoyed this episode, don't forget to leave a review, preferably with Apple or Spotify. Would you like to be featured in a future podcast? If you're a profit-oriented solopreneur, send me an email with a burning question about marketing or storytelling...and you'll be featured. Related Episode: When nobody understands what you do, tell these 2 stories.
NOTES AND RESOURCES My book Grow your business one story at a time | |||
| 114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore) | 13 mars 2025 | 00:14:49 | |
You've heard it over and over. Success come from hard work, not talent. You're not a good writer? Not a natural business person? Just work, work and work some more. So hard work is admirable, right? People are most impressed by hard workers? Wrong. Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily. And the winner? Listeners reported greater respect for people who found success easily. If you think about it...we shouldn't be surprised. Who would you hire as an accountant: the one who struggled to get C's or the one who coasted through on A's without breaking a sweat? So when you present your story... This episode gives you ... 3 reasons why you'll get better clients by focusing on natural talent than by focusing on hard work. ...a recipe for presenting yourself using these insights - without bragging or self-promotion. RESOURCES: Inc Magazine article describing the research Free Report on Story Archetypes
Strategic Intensive Consultation
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| 173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills. | 06 mars 2025 | 00:45:25 | |
Angela Wills created her Life Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle creates your business. “I’m really passionate about helping business owners find a business model that supports their lifestyle.” - Angela Willis Angela is a very down-to-earth business owner who’s built her business by understanding her clients. She understands the juggling act of being a parent and a business owner. “That is a skill," she says. "To me, it comes naturally now…the ability to connect with telling stories. Being approachable as well as businesslike is a skill…when people know who you are, they don’t even look at the subject line. "They want to know you…it’ll become, ‘Angela has a course and I’m in.’” Our interview was especially fun when Angela and I gave each other new ideas for connection. I suggested that Angela focus on “connecting the dots” in her career move from chemistry to business. We talked about how she made that journey. And then I asked, "But what about people in business who have trouble making connections?" That’s a question I have. I’m not a mom and I live in the city with a cat. Can people connect with me? So she had some very specific suggestions for the way I can connect to people as a cat lady in the big city. For one thing, we cat ladies have problems with time management, just as moms do. They’re just different problems. Highlights of the interview: :
RESOURCES: Angela's website Living Lifestyle Freedom
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| 172 What's wrong with the advice, "Tell a story to be authentic" | 27 févr. 2025 | 00:12:52 | |
Solopreneurs often get advised to show their real selves--to come out from behind the website and reveal who they really are. And one way to do this is to tell stories. What's wrong with this advice? First of all, "Just tell a story" means, "Curate a good story portfolio." A story may represent your self...but you have many selves. The first part of this podcast talks about this point. Which self is the Real You? At about 5.0, you'll get 3 tips to share authentic stories: 1 - know what "be yourself" really means This podcast will be especially helpful for solopreneurs who want to showcase their authentic, human selves...but wonder which side to share. After all, you're one person when you attend your friend's formal wedding. And you're another person altogether when you're attending a picnic with friends who enjoy four-letter words every other sentence. If you'd like to see how one solopreneur combines personal stories with financial knowledge, listen to the previous episode of this podcast. Jacquette Timmons, a financial behaviorist, tells stories to make people understand the role emotions play in finance...and she does this without making you uncomfortable about hiring her. Click here for the link. REFERENCES: Article by Herminia Ibarra: The Authenticity Paradox If you're wondering if you've got a fish story on the line, I'll be happy to take a look! Sign up here. My website: https://CathyGoodwin.com And please leave me a rating and a review, preferably on Apple or Spotify where lots of people see it. | |||
| 171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons | 20 févr. 2025 | 00:38:09 | |
When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to help people discover new ways of thinking about their actions. Talking about finance seems to call for discussions of numbers, trends and charts with percentages in three colors. Jacquette Timmons brings a different perspective. She's a financial behaviorist, someone who helps people deal with issues related to money, income and investments. Money reflects what's going on in people's personal lives. If you want to understand money conflicts, you need to understand family dynamics and individual emotions. To illustrate, Jaccquette uses stories about what happens when ordinary people encounter massive shifts in money. She talks about how she realized that money reflects what's going on in our lives -- and how changes in money also change our lives. What makes this especially interesting is that Jacquette is an Educator archetype. (If you want to learn more about the archetypes, click here.) Her message is, "If you apply what I teach you, you will reach your goals." Her stories are told to educate readers by making a point, not to help us get to know Jacquette as "the person behind the web." On this episode, you will hear: -- Jacquette’s origin story: what made her motivated to be a financial behaviorist -- sample stories of how family background creates a ceiling on your business earnings (and the dynamics of money management in a marriage) -- why you need to acknowledge your relationship with money (and how it mirrors several relationships you have in your life) -- how Jaquette uses stories to make her clients realize they're not alone (so they're more comfortable sharing their challenges) -- how Jacquette uses stories from her own experience to help her explain complex concepts to clients Learn more about Jacquette at her website: JacquetteTimmons.com Get a free exercise to understand your own relationship with money: jacquettetimmons.com/wheel You can also find her. on Instagram and LinkedIn. Learn more about me on my website. My new book on solopreneur branding will show you how to use the archetype framework for your own marketing. You'll see why marketers are successful with different kinds of stories, depending on how they choose to position themselves. Free with Kindle Unlimited. | |||
| 170 How to bring emotions into your business planning by using stories | 14 févr. 2025 | 00:18:52 | |
Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making planning more realistic and more fun. Most people make plans and schedules with their left brains. So you get cold, analytical plans...or even worse, daydreams about the future. That's fine if you're a big business...if you sell cola, beer, or sportswear. But if you're a solopreneur, especially if you provide a service, you have a double role. You plan and you deliver. Let's face it: there's no Planning Department for solopreneurs. So your planning has to be based on your motivations and your personality. You checked all the boxes. You filled out all the squares. You have good intentions. And...nothing happens! That's because you engaged your left brain and not your right. It's like driving in just one gear. You might be able to get there...but you probably won't. And you'll be damaged along the way. This episode is an experiment. I presented the material in a short workshop format, so it's more educational than some episodes. I hope you'll comment and tell me how you liked it! Some topics you'll learn about... Why storytelling helps you plan by engaging both sides of your brain 3 types of stories for planning How each story brings you different benefits and requires different aspects of what you offer How to reward yourself in a meaningful way that might seem frivolous You can also order a workbook to help you plan with stories. Go to this link and learn more. Of course, I'd also love to work with you on planning for your own business. Let's get together for a 90-minute session to discover what stories to tell. We'll identify your archetype and your brand and answer any questions you may have. Click here to learn more. …
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| 169 How to explain web development to a die-hard football fan | 11 févr. 2025 | 00:09:16 | |
What kind of stories can you tell to explain complex or unusual concepts? What metaphors? This podcast gives just one example: How do you explain web development, especially the role of designers and copywriters? One way is to use a football metaphor. Each player on a team has a role to play. The copywriter is the quarterback and the designer is the offensive line. How do these roles work together? Why is one the quarterback and another the offensive line? That's what we talk about in the podcast. It's very short and to the point. Here's a question for you: What stories do you tell when you need to explain a concept? If you'd like to work with me on your metaphors, visit this link to set up a consultation.
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| 168 Why Storytelling is Your Most Important Market Research Tool | 31 janv. 2025 | 00:14:02 | |
What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said. There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will help you write the copy. If they say, "The other way took too long," you how them that your way is shorter. If they say, "The other provider was rude," you show them why you're polite. In this episode, we'll talk about... If you'd like to learn more about the customer backstory, I have a free resource for you: Also check out my newest book, Your Mess is Not Your Message. It's about branding yourself as a small business and it's free with Kindle Unlimited. Please leave a review so I'll know what you think! I'm also available for a 90-minute consultation or a quick video review of your work. If you'd like to have my critique your website in a future episode of this podcast, send me a message here. Or reply to a newsletter post. | |||
| 100 How to find your client's backstory - with Shawn Fink | 26 janv. 2025 | 00:36:04 | |
“There’s a gap between what I know they need and what they think they need.” As a service-based business, you probably recognize this problem. For instance, you know your clients mostly need to build their confidence. They need to jump in and take action. But when they come to you, they say, “I don’t have the right technology.” Or “I need to learn copywriting.” That's the topic of this episode, where I interview Shawn Fink. Shawn has a unique positioning strategy. She focuses on coaching her clients to find the courage and clarity to make significant life changes. Shawn's business explains exactly why we need to respond to the client's backstory. Clients rarely know just what they need or even what they want. The coaching process begins with the backstory but then morphs in surprising directions. Clients rarely arrive with the statement, “I know what I want and how to get there. I need the courage to move forward.” Shawn’s marketing has to integrate her unique offer with the client’s backstory. We first learn a little about Shawn's coaching goals and the beliefs that underlie her work with clients. Next, we take a closer look at the client's backstory. We talk about why you need to separate the client's perspective from the offer when you plan your marketing. Some highlights: 6:04 – Clients face a choice when the next step seems scary: uplevel or pivot. 11:34 – Begin a discussion of the client's backstory. 18:50 – From backstory to marketing story 21:40 – Dealing with the different backstories: each is unique but you can find a common thread that drives your marketing. 27:16 - Generic tips on "being brave" to leave with our listeners 29:12 – Shawn rejects the common advice to feel the fear and do it anyway. It's BS, she says...and here's what to do instead. 34:94 - Don't miss the thoughts Shawn wants to leave with out listeners. Resources: http://CathyGoodwin.com/baggage - Learn more about backstories and the 3 steps we covered.
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| 125 The best business storytellers do these 3 things | 18 janv. 2025 | 00:15:09 | |
Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create. Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult. That’s mostly because you get conflicting advice from different mentors. “Go ahead and share,” they’ll say. “Feeling uncomfortable? Get over it.” Even more, your inbox is filled with emails from all kinds of marketers, each beginning with a story. It’s so easy to decide, “I’m going to create a story like theirs.” Even worse, you can decide, “I have to stay away from storytelling. I could never tell a story like theirs.” The truth is, business storytellers need a unique approach. You aren’t trying to sell tickets to a movie. You want to sell your products and services. The first thing a successful business storyteller does? They don’t think of themselves as storytellers. They’re business owners. They’re marketing strategists. In this podcast, I’ll share 3 essential tips to use storytelling to build your brand and your business. We’ll talk about… …why you need to frame your stories as a business owner first …examples of stories that “stick” in a good and bad way (and why that’s critical to your success) …why some business owners wish they could take back their stories (and you can avoid having this happen to you) This is the one podcast I’m recommending for any entrepreneur who’s decided to add storytelling to the marketing mix. It’s delivered in my usual direct style and guaranteed to rub at least several business owners the wrong way. RESOURCES & MENTIONS: FREE download: Story Archetypes Strategic Intensive Consultation - Find the best way to use storytelling, given your archetype and your business. Video course: Replace Story-telling with Story-selling - Affordable course (no coupon needed) Book: Grow your business one story at a time. Ebook on Amazon. Book: Intuition for business and career decisions. Ebook on Amazon. My website: CathyGoodwin.com Contact: http://CathyGoodwin.com/contact | |||
| 167 Marketing as an Educator with Guest Robert Middleon | 09 janv. 2025 | 00:26:40 | |
When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU. Most service businesses brand with what we call the story archetypes. You can read more about story archetypes here at this link. I've interviewed several Role Model archetypes. On this episode we get a rare look at an Educator archetype. Role Models have the message, "This is what I did. If I can do it, you can too. I'm just like you." They share a lot of personal information. On the other hand, Educators share the message, "I have knowledge of what works. I want to share that knowledge with you. If you use my knowledge, you will be successful." Robert Middleton has been a business coach for many years, working with small businesses and solopreneurs. He is the quintessential Educator archetype. On this episode, you will learn... Stay to the end and you'll get Robert's analogy with cooking! You can learn more about Robert and his new venture at his website actionplan.club. Go to his site and get his guide to ChatGPT--free. You'll be added to his list (but he's no longer selling!). If you'd like to learn even more about the story archetypes, and using then to brand your small business, be sure to read my next book, coming out soon on Amazon. Sign up here to be notified when the book is ready. Are you looking for ways to brand your business with stories? Sign up for a Strategic Intensive and fine-tune your brand and messaging. This can be especially important if you are changing direction. You'll need a new story as well as a new brand. | |||
| 157 How to find coachable clients with this simple story trick | 02 janv. 2025 | 00:10:30 | |
When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they follow your instructions. Your instructions might take the form of coaching. Or you might need to get clients to cooperate by filling out forms or simply delivering papers to you. If nothing else, you don't want them to make things worse by interfering with your job. So even if you're a plumber you need clients to do something...at least tell you what's wrong and get out of your way. In this episode, we talk about using a client's back story to find out if they'll be coachable. It's a form of qualifying the customer to see if they'll be good clients. We review the 3 parts of the client's backstory with reference to different services. Then we put the all together by looking at clients for one type of service--a dog trainer. We'll see how the different parts of their backstory help us know if they'll be good clients for us. Want to learn more? I have a low-cost course on finding the client's backstory that you can review here at this link. I also have a free ebook you can download about the client's backstory, especially the baggage clients bring to their appointments. Click here to get your copy immediately. We can always work together with the Strategic Intensive to figure out the backstory of your clients and how you can use it | |||
| 165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically) | 19 déc. 2024 | 00:20:59 | |
Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn’t promise magic. But sometimes clients expect magic and you have to correct them, This episode looks at 3 reasons clients falsely expect magic.
What you’ll learn in this episode:
FREE: Learn about archetypes and discover your own archetype. Click here. I have a book coming out in January 2025 that explains the process of branding for small business, including how to use the archetypes. You can sign up here. You'll be notified upon delivery. | |||
| 164 How Your About Page Sells You With Stories | 28 nov. 2024 | 00:17:41 | |
What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about themselves. It feels like boasting. It violates the rule: "The nail that stands out gets pounded down." Your About Pag has to answer three questions: 1 - Why are you in this field? 2 -Why are you passionate about what you do? 3 - How do we know you're good at what you do? Each of these questions can be answered with a story. This episode gives you examples from real business owners who use stories artfully and intelligently. You will learn... ...how to use a story to connect the dots between what you were and what you do now ...the best way (and the worst way) to show you’re passionate about what you do ...how to show you’re qualified to make the offer People mentioned: Cindy Bidar - Podcast featuring Cindy as a guest Ellen Finkelstein - Podcast featuring Ellen as a guest Additional resources: Write your About Page With Stories - video DIY course on writing your About Page when YOU are the business. Grow your business one story at a time - my book on business | |||
| 023 The most important story for solopreneuur marketing | 21 nov. 2024 | 00:17:15 | |
Your most important story isn't about you. It's about how you work with clients to help them reach their goals. This is your success story. You don't just share a hero's journey story. You can introduce a plot twist. You'll see examples of success stories that miss the mark and how to transform them so they work for you. You'll see a detailed example of a story that comes close...but could be much better. You'll learn how you can most effectively use your success story and how you can gain the greatest benefit. When I write copy for a solopreneur service business, I always ask for 3 success stories. They help me understand how you work and the benefits clients receive. This episode draws from my Amazon Kindle book, Grow Your Business One Story At A Time. Learn more about stories on my website, https://www.cathygoodwin.com | |||
| 163 Is your story a literary production, a good business story, or both? | 07 nov. 2024 | 00:18:16 | |
https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And that made me ask the question: What is the difference between creative writing and business writing? What about a course in film script writing? ? Of course the more writing you do, the better you get. And you'll get better a storytelling. But sometimes we're tempted to share a story works as a creative story but doesn't work as a business story. Boundaries are blurred for big companies. They tell stories that could qualify as purely creative. Think of the Budweiser puppies or the Christmas story of an old man dining alone. Solopreneurs do not use stories like these...and they shouldn't. So I want to set the record straight on business vs creative...a business vs a literary story. And let's remember that memoir is more like fiction than business. This episode discusses... RESOURCES: Brand your business by telling stories - a DIY course
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| 162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green | 31 oct. 2024 | 00:28:03 | |
Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation. Connie has used stories extensively, especially personal stories. She has entire books where the subject is business, but the stories are directly from her personal life. However, she doesn’t just spill her guts or (heaven forbid) share her “mess.” Connie is extremely strategic in her use of stories and she has been extremely successful. In this episode, I interview Connie (who I've known for a long time) to get a behind-the-scenes view of how she really makes this happen. In an informal conversation, we talked about: How Connie made the career change from teaching elementary school to entrepreneurship How Connie used her teaching experience to incorporate stories into her marketing A funny story about one of the downsides of being a Role Model archetype Stories that Connie avoids that are just too personal Her advice on when to censor yourself when telling stories (this is really good) Stories taken the wrong way How Connie incorporated a shift to lifestyle subjects A story that could be Connie’s branding story How the world of work has changed and how these changes create incredible opportunities for ordinary people. We do all this in just under half an hour! Learn more about Connie: connieragengreen.com Resources: Cathy's website: https://CathyGoodwin.com
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| 161 Does your story show the prospect's state of awareness? | 24 oct. 2024 | 00:10:38 | |
What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that stage of awareness. If you target the wrong stage, you lose the customer…maybe forever.
For example, when I was looking for a software company, I narrowed down my search to three companies. I knew a lot about the functions of marketing. I knew why I needed software. I just wanted a test drive. I was not just solution aware: I was product aware.
To my astonishment, the company refused to give me a test drive! They wanted to talk to me on the phone. I didn’t want to talk to anybody. I’d already got my questions answered. I just wanted to finalize my decision. That company lost me forever.
In this podcast, I illustrate with a detailed example of a resume service for career changers. When is the prospective client even aware she has a problem? When does she realize she’s got a problem with her resume, not some other aspect of a job search?
When you listen to the prospective client’s story, be sensitive to stages. Are you targeting clients who are aware they have a pain, but not aware that solutions are available? Are you targeting clients who have done all their research and are down to the wire?
That’s what this podcast explains with the detailed examples. Once you understand your prospect’s level of awareness, you can fine-tune your copy to meet the challenge.
RELATED RESOURCES:
FREE: What is your client’s story? What baggage do they bring with them? Click here for your download.
DIY VIDEO COURSE: How to nail your prospect’s story so well they think you’ve read their mind! Learn what makes a good story and how to research one. Click here to learn more. | |||
| 160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words | 17 oct. 2024 | 00:09:56 | |
How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? ...why there's so much wimpy copy out there RESOURCES: FREE: 7 Copywriting Tips to Jumpstart your Sales. Click here to learn more. Course on writing copy by telling stories - Click here to learn more. Course on getting into your prospect's mind - Click here to learn more. Story consultation: your 2-week sprint to transform your marketing, beginning with a 90-minute consultation. Click here.
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| 159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person) | 10 oct. 2024 | 00:12:07 | |
What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories. But there are 3 lessons a solopreneur from cat stories, even if you're not a cat person. Why do these stories have so much appeal? What do they do for the storyteller? This episode isn't typical, but it was fun to record and I hope you enjoy it, whether or not you like cats! Please leave a comment and tell me the role cats -- and cat stories -- play in your own life. Related episodes: How do you add a personal story (especially a cat story!) to your portfolio...and still come across and credible and knowledgeable? Dorie Clark does this really well. The Right Way To Tell a Cat Story for Personal Branding Lisa Yoder tells us how to appeal to a special-interest audience. She uses cat lovers as one of her humorous examples. How To Add Stories to Your Course Design Consultation: My one-to-one consultation on marketing your solopreneur business more effectively. | |||
| 158 Add stories to your course design: Interview with Lisa Yoder | 03 oct. 2024 | 00:35:36 | |
Want to improve your learners' experience of your course? Get them to remember your course content? Teach complex concepts in a framework that makes sense to them? When learners have a good experience, they return for more. As a marketer, that's what you're hoping for! Course designer Lisa Yoder shows us why and how to incorporate stories into course design. Even if (like me) you already have successful courses out there, she shows us surprising ways to build your course with stories. This episode goes a little longer than most episodes in this podcast -- and it's packed with information. I was busy taking notes myself. You will learn: ...How university courses differ from entrepreneurial online courses ...How some courses are done better online vs. in person ...What Is course design (especially backwards design) ...3 ways you can use stories in course design ...A surprising way to use “non-examples” to figure out a pattern ...Why it’s important to Identify your “why” as a course creator ...Putting together the why, how, and what ...How “running analogies” can pull your course together in a meaningful way (Lisa illustrates with examples of hiking) ...A sneaky but effective way to tap into an audience's world to introduce them to a new concept (this comes after 24:00, so keep listening!) ...The role of chunking in the way we learn Books mentioned by Lisa: Understanding by Design book Grant Wiggins and Jay McTighe Brain Rules (Updated): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina Where you can fnd Lisa: Register for the free Summit-First Framework Course at: https://connectedcoursedesigns.com/summit_first_framework_free/ Email: Lisa@ConnectedCourseDesigns.com
Cathy’s course on course design: 5 steps to a profitable course Cathy's website: https://CathyGoodwin.com
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| 157 Telling a Big Story. To Illustrate a Small Concept | 26 sept. 2024 | 00:12:06 | |
Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time? This week I'm doing something a little different. I've collected three of my favorite stories that appear over and over again. I see them in business books, in blog posts, in articles, and in speeches. And yet they're not about business. These are iconic stories. We "get" them right away...and we don't easily forget them. Ideally, you'll come up with your own iconic story...but in the meantime, use one of these. Or collect iconic stories and use them as needed...not too much, but for special effect. This episode has 3 special stories that seem perfectly suited to teaching their lesson. I explain why I think these stories work--the magic ingredients they pull together. In effect, these stories are about concepts. I explain concept stories in my ebook on storytelling, Grow your business one story at a time. Learn about my flagship consulting program, the Strategic Intensive. Tell your own branding story: a DIY course. | |||
| 156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic | 19 sept. 2024 | 00:21:16 | |
How do you introduce yourself to prospective clients? Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter to female entrepreneurs. Nicole tells that story to show us the person behind the website. She also highlighted her deep experience with copywriting. In this super-informal episode--two copywriters chatting--you will learn: ...how Nicole uses personal anecdotes to introduce copywriting principles (much more effectively than most business owners) ...how changing the copywriting has a much greater impact on entrepreneurs than on big businesses ...Nicole's down-to-earth advice for other business owners who want to tell stories (at the very end) Resources: Reach Nicole Kepic at NicoleKepic.com (she has a beautiful website) Read my book on Amazon about telling stories for business (types of stories for business) FREE report on story archetypes for immediate download (how small businesses brand themselves) | |||
| 052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation | 12 sept. 2024 | 00:14:06 | |
A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.” Of course, the answer is, you explain with a story. But what kind of story can you use? Besides having a new market, you may be challenged in your business because you have a very specialized niche. You might have a brand new business that nobody’s heard of. Or you may have a very complex business that’s tough to explain. In this podcast, you will discover… ...How to identify the real benefit you need to promote your service (which may not be the most obvious) ...2 examples of businesses that were new to the world - and I’m betting you never heard of each one. ...How the home staging industry has grown from nothing to mega-success by telling a very simple story over and over Essential qualities of a story that explains a new product or service
Resources: My book on telling stories for business - more explanations of stories you can use for business. My signature consultation How to brand your business by telling stories. FREE 17 ways to grow your business by telling stories I mention my book on relocation, available on Amazon here. | |||
| 155 Should Your Origin Story Make You Seem Lucky or Good? | 05 sept. 2024 | 00:13:45 | |
A recent article in Inc magazine asked this question: What makes you look better? A story like, "I started with no talent or luck and worked my butt off;" Believe it or not, audiences valued luck and talent more. This episode raises the question: "When do you tell a story of luck and when do you tell a story of hard work?" Most people can attribute their success to both. It's all in how you tell your story. This episode explains... ...3 reasons why an "I got lucky" story will make the storyteller look better than an "I worked I butt off" story ...why talent and work seem intertwined ....how your story archetype influences your choice of story Resources mentioned Original article in Inc Magazine's Morning Report Podcast episode on emotionally exhausted listeners Free: Find your story archetype Consultation: Position Yourself With A Story
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| 033 Bragging 101 Build Your Personal Brand With Strategic Storytelling | 30 août 2024 | 00:15:55 | |
How can I write about myself without sounding like a conceited jerk? That’s the subject of this podcast.
You may have internalized messages like, “The nail that sounds out gets pounded down” You may have been criticized or ridiculed for doing well.
But in business, you have to brag about yourself. In fact, your clients expect you to!
Here is what we cover: —why your clients want you to brag (with examples) —how to communicate your brilliance with style (so you’re not just successful but also likable) —the outline of a story that helps you brag the right way —a tip on getting a strong testimonial from a client (and what to do when you can’t get a testimonial because the story is too sensitive) — gain credibility from a past area of your life (even if it doesn’t relate to where you are now) —what a lawyer said to me to convince me to hire her (and we’d never met) —the not-so-surprising role of confidence in creating your personal brand —two ways to gain confidence even when you’re doing something new
Resources: How to differentiate yourself as a brand by telling stories How to create your personal brand by telling stories (Bragging 101)
Books mentioned Grow your business one story at a time by Cathy Goodwin How to change by Katy Milkman | |||
| 154 It's a numbers game: how to sell with numbers on sales pages and stories | 22 août 2024 | 00:09:15 | |
Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages. The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem to presenting honest results rather than made-up, imaginary numbers. In this short episode you will discover…
…how your numbers can make an outcome seem more realistic (at least some people think so) ...the common numbers bias that can influence medical decisions …why you should pay more attention to value than to price ...the value vs. price tradeoff that we all face (and the ethical decisions we face as a result) Book mentioned: Random acts of medicine by Anupam B. Jena and Christopher Worsham Resources: The Strategic Intensive: My consulting program that takes your marketing forward on a two-week sprint. We can choose your story, review your numbers, and find assets you didn’t know you had. Copywriting with Stories: A self-paced video course to put persuasive copy around your carefully curated stories. If you want to make your content more interesting, this is your course. FREE: 7 Copy Tips To Jumpstart Your Sales.
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| 153 Business storytelling: 4 key reasons to share that story | 15 août 2024 | 00:10:45 | |
Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate your listeners." All that is true. Absolutely. But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a specific reason. In this podcast. we first look at 4 key reasons to tell a story. You'll notice that any story you tell will brand your business. People remember you as "that woman who...'" or "that guy who..." So buckle up and learn... ...4 reasons to tell a story; that is, what part of marketing does your story carry out? ...why every story is *not* a selling story ...3 guidelines for telling a story that sells for you RESOURCES Podcast with Cindy Bidar, talking about how she uses her personal life in stories Podcast with Ellen Finkelstein, who uses stories very differently Podcast about your origin story (which you're commonly advised to share) Low-cost workbook: The characters in your selling story Video course on creating a selling story Video course on positioning yourself as an expert by telling stories Finally...do you see how much we covered in just over 10 minutes? That should give you an idea about working with me for 90 minutes on the Strategic Intensive consultation. We'll cover any aspect of your marketing or storytelling, and you'll come away with a new game plan. My website has all kinds of offers, free and paid. Come have a look!
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| 152 4 Ways Your Business Story Will Make Your Marketing Easier | 08 août 2024 | 00:11:16 | |
Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier. You will learn... ... 4 ways you can use stories to complete marketing activities - with samples ...Why every story you tell is a branding story (whether you plan them this way or not) ...What’s different about a selling story ...3 guidelines for telling a business story (the second will be a surprise) Resources: FREE: Link to story archetypes Kindle Book on storytelling (free with Kindle U limited): Grow your business one story at a time Course on creating your selling story Workbook on characters in your selling story Podcasts on the characters in your story: | |||
| 151 The Guide Character in Your Selling Story | 01 août 2024 | 00:16:47 | |
Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you! The guide is the person, spirit or animal who helps the hero solve their problem or problems. The way you write yourself into your story will have a huge impact on your audience. They’re considering hiring you as a guide and they want to know several things. You want to convince people that your story is special and that you are unique. How do you do that? In this episode you will learn: The 3 major roles the guide can play in solving the hero’s problem. How our. DIY economy is affecting the role of the guide. Empathy and expertise: how does that affect the. Client’s choice? Why it’s important to understand how people choose their guide. Why being a guide as a solopreneur is very different from being a guide in a fairy tale or hero’s journey. RESOURCES: A Workbook for Casting the Characters In Your Selling Story Course: How to Write a Story That Sells Donald Miller’s book on storytelling - Storybrand Random Acts of Medicine - offers helpful (and surprising) info on working with medical guides (including the notion that sometimes a brand-new doctor will be more effective than an experienced one) Intuition for Career and Business Decisions (an ebook from Amazon) FREE: What is your story archetype: a guide to business branding
NOTE: Error at 3:35 - should be “Maybe the guide solves the problem for the client,” not "maybe the hero solves the problem)
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| 150 The Surprising Character in Your Business Story: The Cheerleader | 25 juil. 2024 | 00:14:49 | |
We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the cheerleader. You can't be with the hero all the time, no matter how good you are. The cheerleader helps the heroes achieve their goals by just being there. You as the guide can help the hero find supportive cheerleaders. Sometimes people have to pay for this support, but often that support is available if your client--the hero--knows where to look. Sometimes you show them why it's important. When you help the hero find a cheerleader, you gain credibility as a guide. You help your heroes solve their problems. Would you like to learn more about casting the characters in your selling story? Check out this workbook--a guide to walk you through the process. Cast your characters! Additional resources: Who's your hero's story -- a podcast Who is the villain of your story - a podcast How to write a story that sells - a self-paced video course
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| 149 The Hero in Your Business Story | 18 juil. 2024 | 00:14:35 | |
In this podcast episode we are going to look at casting the characters in your story. We’ve already talked about the villain. The other characters are the hero, the guide and the cheerleaders.
Who is the hero of your story?
The hero has a problem. Often it’s a serious problem. Sometimes it's trivial, like a leaky faucet. You have a more dramatic story when the hero has a serious problem that requires steps to solve.
You are the guide who solves that problem. We will talk about the guide's role in the next podcast. Here's what we cover and what you will learn. -- There are 3 kinds of heros - you, your client, or an imaginary person. -- There are 3 qualities the hero possesses - these will surprise you. The hero can’t be a loser even though the hero brings you a problem. People don’t want to identify with losers: so who do they choose? What about the hero who’s the client of a lawyer or tax preparer? The hero doesn’t do a lot of work, but the hero can’t be totally passive. -- Finally, what happens to the hero? You don't wave a wand but your client -- the hero -- does come away as a different person. The hero sells your story. The hero is the client. The prospect turns to your story and sees the hero as a mirror. That’s the essence of a selling story. Other podcasts you may like: The villain in your story - episode 148 You don’t have to be passionate to be a passionate advocate - episode 135 What is a persuasive story - episode 46 Cast the characters of your selling story --the workbook: A fill in the blanks guide to choosing the characters for your story. Click here for more. How to tell a story that sells. Choosing characters is just one component. If you'd like to work with me, learn about the Strategic Intensive coaching program.
Learn about the five archetypes of small business branding when you click here.
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| 090 How To Craft A Selling Story for Your Small Business | 11 juil. 2024 | 00:09:46 | |
Do you want to create a story that sells - a selling story? In this episode of Strategic Storytelling, you'll see an example of the way we can transform a "good enough" story into a strong story that delivers sales. In less than ten minutes, you will learn ...
...when (and when not) to use an origin story as "your" story ...how the client's backstory becomes part of your story ...how choosing an archetype helps develop your story Don't forget to subscribe! Leave a rating and a review If you'd like to work with me to power up your story (or find the best one to use), we can begin with the Strategic Intensive program -- a 2-week sprint to power up your program. Click here to learn more. Want a quick view review of your website or sales letter, with your story? Click here to request one. FREE GUIDE: New to the archetypes? Click here to learn more (and get a quiz to help you choose yours). Related podcast: The villain in your business story | |||