Storytelling for Innovation: Motion Design for Human-Centered Design – Details, episodes & analysis

It's been a while, here's a quick update on what I've been doing + a tip that will help you in your Storytelling for Innovation journey.

Storytelling for Innovation Course Wait List

My other coaching business where I help creative take on a personal project

My Epic Bones art

My student got her first gig with an innovation consultancy! Stefanie Verhoeyen, took the plunge and decided to niche down as a motion designer. She has narrowed her focus to serving the innovation industry and the education space, and is seeing results! Learn her outreach strategies, how the first discovery call went, and what type of project she landed. Lots of great advice in here.

Stefanie Verhoeyen

Stefanie Verhoeyen on LinkedIn

Stefanie Verhoeyen on Instagram @studio_verho

The Freelance Manifesto

Voila Nobert

Mail Track

Storytelling for Innovation Digital Course waitlist - coming Spring 2023

Free Masterclass - Storytelling for Innovation

Leeanne's Instagram: @leeanne_brennan

Kris Young, Design Lead at eBay, explains how his background in motion design served as a super power in the various, impressive roles and projects he's worked on. He's contributed to work at Microsoft, T-Mobile, Cisco and more in roles spanning UI Designer, UX Designer, Product Designer and now Design Lead. I love hearing how his ability to tell a great visual story aided in everything from scrappy prototypes to scope projects and avoid costly pitfalls to promo videos to generate excitement with senior leaders. Thank you Kris for sharing your experience with us!

Kris Young

My FREE Masterclass

Storytelling for Innovation Accelerator (DOORS CLOSE Sept. 25th)

Leeanne's Instagram: @leeanne_brennan (let me know what you thought of this episode)

Michael Zarifes has worked on huge marketing campaigns for movies like The Incredibles and Cars. His impressive Art Director / Motion Design career has taken some twists and turns, and I was so excited to learn about his recent pivot into creating projects for internal use! We have a great discussion here about the pros and cons to both types of work, and what he learned inside my accelerator program.

Get ready to have an inside look into working with studios like Pixar and Paramount, and how sometimes tapping into our inner voice to follow the path less traveled pays off. Thank you for this amazing conversation Michael!

Michael Zarifes on LinkedIn

Michael Zarifes

My interview with School of Motion

My FREE Workshop, Replays available until Sept. 23rd

Storytelling for Innovation Accelerator (Doors close Sunday, Sept. 25th)

Leeanne on Instagram: @leeanne_brennan

Once you get the project, here's everything you need to know in order to be your client's best buddy. I learned a lot of what I'm sharing with you the HARD WAY, and I don't want you to make the same mistakes I did. If you employ these 6 things, your innovation clients will absolutely LOVE you!

FREE Workshop - Sept. 12th-14th

GIVEAWAY DETAILS:
Enter the Workshop GIVEAWAY! Send a friend this link to sign up for my free workshop, and then email me at hello@storytellingforinnovation.com or DM me on Instagram @leeanne_brennan and let me know you did it. I will then enter you in a giveaway to win either 50% OFF my Accelerator program OR a free 1 hour coaching session with me :)

Storytelling for Innovation Accelerator Program - Early Bird 20% OFF until Sept. 16th

Find me on instagram @leeanne_brennan

Merritt Robinson, Head of Design, Americas at Bain & Company shares her wisdom about how visual storytelling reduces the barriers to comprehension and the very act of creating an artifact such as a video is part of the synthesis work - not just a nice to have. In being forced to create something visual, you're asking the team to find clarity, which leads to the right idea faster.

I also loved hearing how Bain is using VoC (Voice of Customer) videos in their presentations, and how AI assisted video transcription platforms help teams extract interview clips quickly. So much incredible insight and advice into the world of innovation in this episode, thank you for sharing Merritt!

Merritt Robinson

Bain & Company

Continuum

Reduct

Free 3 Day Workshop Sign up here - Sept 12th-14th (replays will be provided for those who cannot join live)

Storytelling for Innovation Accelerator - Early Bird 20% OFF until Sept. 16th

Leeanne's Instagram

The busy season is coming (Sept-Jan). Learn how to prep for the discovery call so that you're armed and ready to impress your potential clients and get these super fun gigs!

Free Masterclass

Storytelling for Innovation Accelerator - presale 30% OFF send this Thursday, Aug. 18th

Soft Skills Uplevel

Leeanne on Instagram

If you're wondering what a UX Designer does and why being able to draw people is a valuable skill to have if you do this type of work...check out this episode! Bryant Hodson, Senior UX Designer at Lucid shares his story and the unicorn value he brings to the team by being able to create experience storyboards for user research and testing.  Thank you for a great conversation Bryant!

Bryant Hodson

Bryant's article: How to Storyboard Experiences

Free Masterclass: Learn how to adapt your motion design skills to the innovation industry

Soft Skills Uplevel

Storytelling for Innovation Accelerator

Leeanne on Instagram: @leeanne_brennan

Head of Design Strategy at Fidelity Investments, Yuhgo Yamaguchi, shares key points in the process of creating new digital experiences where low fidelity character stories come in really handy! A lot of UX Designers are familiar with wireframing, experience storyboards and mocking up animated wireframes and even fancy animations of what the app or site will look like, but using motion design to bring to life character stories - where you can empathize with the CONTEXT in which these solutions exist, is super valuable. Thank you for a great conversation Yuhgo!

Yuhgo Yamaguchi

Fidelity Investments

Continuum

Storytelling for Innovation Accelerator

Soft Skills Uplevel

DM me on Instagram: @leeanne_brennan

Head of Innovation Delivery at EPAM Continuum, Heather Reavey, shares how to be a sought-after collaborator with human-centered design teams. We have an interesting chat about ownership, and how it's so important for the Storyteller to steer the video ship...while at the same time allowing for co-creation. Also some really cool thoughts about how the level of fidelity of the video, illustration or animation you're making can drive the participation factor of the idea. Thank you for this amazing conversation Heather!

Heather Reavey

EPAM Continuum

FREE Storytelling for Innovation Masterclass