Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship, but you’re not sure how.
If that strikes a chord, then this podcast is for you.
Hello – I’m Katie Flamman from Storyteller Media. I’m an award-winning voiceover artist and I specialise in Storytelling for Business.
I work with small businesses and global brands, telling their stories from my broadcast quality studio. I’ve been the voice of American Express, The council of Europe, The Royal Academy of Engineering, Barclays Bank, KPMG , Volkswagen, UNESCO, Cunard, and the British Heart Foundation, to name just a few.
Whether your business is big or small, I believe that if you can harness the power of storytelling, you’ll engage your audience, connect with your customers and lasso leads.
And the Storytelling for Business Podcast will help you.
In each episode of the Storytelling for Business Podcast I'll be joined by storytelling experts, radio specialists and filmmakers as well as business owners. Each guest will share their experiences and thoughts about great storytelling.
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Is it enough to tell your story or should you be embodying your story?
Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.
The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!
Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story.
Key Takeaways
Connect with your body and emotions to make a greater impact with your storytelling.
A story needs a character, an event, and a transformation.
The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.
Use metaphors to tell stories with numbers and data.
Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?
Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.
Key Takeaways:
Digital advertising can make a difference in marketing, but not every business needs a website.
Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.
Understanding customer profiles and crafting personalized messages is crucial for effective marketing.
Building relationships and maintaining authenticity are key to business success.
Calculating ROI in digital advertising is essential for strategic decision-making.
Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories.
It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience.
Guest Information
Here are the contact details of all the guests featured in this episode, in order of appearance.
To find out more about your host, check out these links:
Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns.
So when you are storytelling for business, how do you avoid being cast as that stereotypical person?
Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that.
Dai shares how he actively markets himself as the opposite to the stereotypical finance person and how that has helped him build trust and connection with potential clients and his local community.
Key Takeaways
Stereotypes can hinder effective communication. Dai Rose addresses potential biases associated with his role as a financial advisor by using humor and honesty to connect with his audience and break down preconceptions.
Authenticity is key in building relationships. Dai's genuine and real approach has contributed to the success of his business. The interview serves as a case study for the marketing concept of "know, like, and trust".
Business storytelling and corporate social responsibility are intertwined. Dai combines his work as a kids' rugby coach with his role as a financial advisor to support disadvantaged children in his community. He aims to provide food, funding, and education to improve their prospects.
Guest Information
Check out Dai’s business, Sterling Welsh, Independent Financial Advisors:
Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.
Website:
Drama: A New Chapter
Season 1 · Episode 7
Monday, September 4, 2023 • Duration 27:17
Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received.
But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England.
He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his journey from a high street shop to an out-of-town food hall and how storytelling played a pivotal role in his marketing strategy.
Key Takeaways
Adaptation is essential for business success: Mark Turnbull's business experienced a significant boost during the COVID-19 pandemic by adapting to changing circumstances and capitalizing on domestic tourism.
Storytelling is a powerful marketing tool: Mark highlights the importance of storytelling in marketing. Engaging narratives can capture attention, generate publicity, and create a memorable brand image.
Responding to controversy with authenticity: When faced with criticism over selling Britain's most expensive pork pie during a cost-of-living crisis, Mark's team quickly responded by pledging to donate the proceeds to the local food bank. This authentic response turned a potential negative into a positive story that garnered widespread media coverage.
Marketing is essential for business growth: Regardless of how great your product or service may be, effective marketing is crucial for business growth. Mark emphasizes the need to promote your business and ensure that potential customers are aware of what you offer.
Guest Information
Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk
Some of the most memorable stories are told out loud.
In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way?
Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations.
He shares his insights into making compelling audio to tell your business story.
Key Takeaways
The Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience.
Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful.
Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand.
Guest Information
Want to find out more or work with Maple Street Creative? Here’s the contact info:
Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic.
But can you do that without oversharing and scaring away your audience and potential clients?
Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength.
Key Takeaways
Choose brand colours that reflect your personality and resonate with your ideal clients. These colors can give clues about what clients can expect from working with you.
Sharing stories about difficulties or challenging times can build stronger relationships with clients. Showing vulnerability is a demonstration of courage that clients will respect and remember.
Embrace the power of storytelling in business beyond just highlighting successes. Being real, vulnerable, and authentic in sharing your story can create deeper connections with clients and foster understanding.
Guest Information
Want to find out more about Lizzy, the Business Organisation Queen?
Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.
Impact: Audience Involvement
Season 1 · Episode 4
Sunday, September 3, 2023 • Duration 26:28
Impact.
You know it’s important, but how do you make impact when storytelling for business?
In this episode Katie Flamman chats with Chris Lomas from the Charity Hope4.
He shares how being real and relatable on LinkedIn has helped them grow their community. He also emphasises his focus on forming relationships rather than constantly begging for support.
Key Takeaways
The power of storytelling: By sharing authentic and relatable stories, businesses can create a genuine connection with their audience and rally support for their cause.
Building relationships: Chris emphasises the importance of building relationships rather than constantly begging for support.
Connecting people with their own impact: Hope4's approach focuses on connecting individuals with the direct impact they can make through their support. This strategy not only builds trust but also empowers people to be part of the solution and see the tangible results of their contributions.
GUEST INFORMATION
Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond?
Want to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomas
Your host:
KATIE FLAMMAN (she/her)
Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.
Website:
Inspiration: Storytelling On Screen
Season 1 · Episode 3
Sunday, September 3, 2023 • Duration 23:02
Storytelling for business doesn’t have to be boring.
In fact it really shouldn’t be. But how do you get your message across on screen when you are telling your business stories? And how do youmake sure it’s engaging and not another naff corporate video?
Katie Flamman sits down with Jules Sander, an experienced professional in film production and storytelling.
Jules shares her journey from working behind the camera to becoming a client herself, gaining valuable insights into both sides of the creative process.
Key Takeaways
Clear Briefs Lead to Successful Content: Having a clear brief is essential in ensuring that the content produced aligns with goals and objectives, and makes impactful storytelling easier
Authenticity and Unexpected Elements: To captivate audiences, it's important to show something unexpected in corporate films. Whether it's a behind-the-scenes glimpse or an intriguing hook at the beginning, authenticity and memorability are key in engaging viewers.
You don’t have to tell your story in order: Start with your most interesting bit so that you can hook in your audience.
Guest Information
Want to work with Jules? Get in touch with her here:
There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story?
Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry.
Key Takeaways
Our brains respond to stories through mirroring, dopamine release, and resonance.
Meaningful stories are rooted in familiarity or address recognisable situations.
Emotions play a crucial role in creating an emotional connection with the audience.
Trust cannot be achieved through shortcuts; it requires authentic emotional connection.
Finding your unique perspective as a business owner creates something special.
Guest Information
Find out more about Inside Stories agency here:
Insidestories.guru
Tel: 07516 823195
Want to work with Gareth? Get in touch with him or his business partner, Terry.
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