Explore every episode of the podcast Stop The Scroll with Brianna Doe
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Your Response Is Your Brand Reputation | 23 Jul 2026 | 00:44:06 | |
The internet never forgets, and that means every public mistake becomes a reputation test. In this episode, I sit down with Tiffany Knighten, Founder and PR Consultant at Brand Curators, to challenge the conventional playbook for crisis PR. We dig into why some brands and public figures recover from backlash while others make it infinitely worse. From Notes app apologies to reality TV scandals, we get into what audiences actually expect when things go wrong and how online narratives spiral out of a brand's control. Because more often than not, your response ends up more memorable than the mistake itself. Highlights: (00:00) Introduction (00:57) Meet Tiffany Knighten: PR strategist and founder of Brand Curators (02:38) Why audiences have stopped believing public apologies (08:32) What makes a good apology—and when silence makes things worse (17:34) Why every apology gets picked apart online (19:17) Why owning your mistakes matters more than being right (29:07) Apologies aren’t like checking a box. What happens after? (35:00) What happens when creators avoid accountability (38:29) What's really at stake behind every public apology Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Tiffany’s LinkedIn: https://www.linkedin.com/in/tiffanyknighten/ Brand Curators LinkedIn: https://www.linkedin.com/company/brand-curators/ Brand Curators Website: https://www.brandcurators.co/ | |||
| What Brands Don't Realize About Creators | 16 Jul 2026 | 00:45:03 | |
Creator marketing shouldn’t be becoming more transactional. It should be becoming more collaborative. In this episode, I sit down with Jay Schwedelson, Founder and CEO of GURU Media Hub and SubjectLine.com, to unpack what separates successful creator partnerships from disappointing ones. We discuss why so many campaigns fall short, how brands and creators can build stronger relationships, and what it takes to create partnerships that drive real business results. From campaign strategy and creative freedom to AI, affiliate marketing, contracts, and measuring success, this conversation explores what creator marketing looks like today and where it's headed. Highlights: (00:00) Introduction Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Jay’s LinkedIn: https://www.linkedin.com/in/schwedelson/ Learn more about Jay: https://www.jayschwedelson.com/ | |||
| Why We Trust Strangers Online | 09 Jul 2026 | 00:26:59 | |
Social media has changed how we consume content, but has it also changed how we connect with people? In this episode, Gabriel Gomez, Head of Social & Creators at MCOBeauty, joins me for an honest conversation about the internet through the eyes of someone who is both a marketer and a consumer. We get into fan edits and creator culture, parasocial relationships, and why people behave differently online than they do in person. We also talk about why some content makes us feel more involved in a stranger's life than we realize, and what that means for brands trying to earn genuine attention. If you've ever caught yourself feeling like you actually know a creator you've never met (been there), this one will help you get why. Highlights: (00:00) Introduction (01:19) Meet Gabriel as both consumer & marketer (03:44) Fan Edit Culture: Why it’s a huge opportunity for brands (06:17) Balancing entertainment and information (10:30) Shiny object marketing (11:46) Why brands need a face, not just a logo (16:41) How parasocial bonds make audiences care (21:22) How LinkedIn reshaped Gabriel’s creative approach (23:56) The Myth of “Easy” Social Marketing Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Gabriel’s LinkedIn: https://www.linkedin.com/in/gabegomezdigital Gabriel’s Substack: https://makeitmakesensegabe.substack.com/ MCOBeauty’s LinkedIn: https://au.linkedin.com/company/mcobeauty MCOBeauty Website: https://mcobeauty.com/ | |||
| We All Thought Authenticity Was The Whole Game. Turns Out It's Just Confidence. | 02 Jul 2026 | 00:37:08 | |
Most creator marketing advice is about going viral, but real impact comes from how brands and creators actually work together. In this episode of Stop the Scroll, Roo Yeshpaul Johnson, Head of Creator Marketing at Figma, and I are talking about what’s shaping the creator economy right now — from the myth of unlimited brand budgets to why “great creator partnerships” often come down to something much less glamorous: reliability, negotiation, and whether the math still works. We also get into the tension no one wants to say out loud: creators are getting more expensive, brands are getting more selective, and long-term partnerships are not as guaranteed as the internet makes them sound. And underneath all of it is a bigger question — if everyone is a creator now, what actually makes someone worth paying attention to? Highlights: (00:00) Introduction Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Roo’s LinkedIn: https://www.linkedin.com/in/rooyj | |||
| Most creators aren't as influential as they think | 25 Jun 2026 | 00:37:32 | |
Most creators have an audience. Far fewer have influence. In this episode, Aneesh Lal, also known as The Jerry Maguire of LinkedIn, the Founder of The Wishly Group, joins me to unpack what actually drives trust, attention, and buying behavior in the creator economy. From why some creators convert while others don't, to the difference between being relatable versus aspirational, we explore the hidden dynamics behind audience growth, brand partnerships, dark social, and influence itself. We also get into why vanity metrics matter more than most marketers admit, what brands consistently get wrong about creators, and why attention alone isn't enough to change behavior. Highlights: (00:00) Introduction (01:06) Meet Aneesh Lal and why he’s the Jerry Maguire of LinkedIn (02:33) Brands are rushing the funnel (04:46) The dream creator campaign (06:12) The deals worth rejecting (07:47) Pay gaps in creator marketing (11:13) Does the label matter? (15:13) Engagement doesn't equal sales (17:13) Why creators need video (18:18) Where creators should expand (19:18) Everyone cares about followers (24:43) The dark social problem (27:57) Why expertise matters (30:03) Losing connection with audiences (32:53) To the creators who want to start partnering with brands (34:11) Depth over short-form skills Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Aneesh’’s LinkedIn: https://ca.linkedin.com/in/aneeshlal The Wishly Group LinkedIn: https://ca.linkedin.com/company/thewishlygroup The Wishly Group Website: https://www.wishlygroup.ca/ | |||
| The Problem With "Influencer" Thinking in B2B | 18 Jun 2026 | 00:13:57 | |
Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results. In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ever in driving real business results. Highlights: (00:00) Introduction (00:12) Meet Davang Shah & the LinkedIn Creator Marketplace (00:43) Why B2B creators need deep expertise (01:39) Authenticity and trust on LinkedIn (03:04) Why B2B influencer marketing is different (04:16) Creator vs practitioner vs thought leader (06:27) What makes LinkedIn’s marketplace different (07:29) From clicks to real business results (08:36) Relationships between creators and brands Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Davang’s LinkedIn: https://www.linkedin.com/in/davang-shah Follow LinkedIn: https://www.linkedin.com/company/linkedin LinkedIn Website: https://linkedin.com/ | |||
| Do you know what good marketing looks like? | 28 May 2026 | 00:41:54 | |
Not all marketers are created equal and not all AI is created useful. In this episode, Brendan Hufford, founder of Growth Sprints, joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing. From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protect your passion while doing it. Highlights: (00:00) Introduction (00:37) Meet Brendan Hufford: teacher turned growth expert (00:53) Foundations vs. AI: why taste matters more than ever (02:04) Learning from grunt work to develop instincts (04:27) Brendan’s taste in content & hobbies that inspire creativity (09:09) Lessons from film, storytelling, and pattern recognition (10:03) LinkedIn feeds, AI hype, and misleading content (13:25) Connecting ideas and building marketing fundamentals (15:28) Advice for marketers being told “just use AI” (22:18) 100-day projects & experimentation as growth tools (26:08) The pitfalls of shortcut-driven content and grift culture (39:53) DIY vs. DIFY: protecting your hobbies and passion Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/ Growth Sprints LinkedIn: https://www.linkedin.com/company/growth-sprints/ Growth Sprints Website: https://growthsprints.co/ | |||
| Why being on camera demands a version of you that doesn't exist yet | 07 May 2026 | 00:27:25 | |
Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath. In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to personality, why AI has no taste, and what it actually takes to build an audience that trusts you. Highlights: (00:00) The 100x personality rule (00:30) Meet Rayna van Beuzekom (01:13) What Crux Content does (01:58) Growing up on YouTube and what that shaped (05:11) Professionalism vs. personality in B2B content (06:52) What parts of your life belong in your content? (13:05) Know your audience before you make video content (14:28) Awkward on camera: reps or confidence? (17:05) What makes someone instantly more watchable (22:29) AI’s actual role in video production (25:40) What B2B brands should know before testing video Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Rayna’s LinkedIn: https://www.linkedin.com/in/raynavb/ Discover Crux Content: https://www.linkedin.com/company/crux-content GAWX Art (YouTube): https://www.youtube.com/@GAWX Andrew Paul (Youtube): https://www.youtube.com/@AndrewPaul1 | |||
| Your product isn't the differentiator anymore (your brand is) | 23 Apr 2026 | 00:30:56 | |
Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart? David Walsh, three-time founder and CEO of Limelight, joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We get into the rise of micro-creators, the authenticity debate around AI-generated content, and why most companies are leaving influencer marketing on the table. Highlights: (00:00) Meet David Walsh (01:18) Limelight's evolution and biggest lessons (04:45) How LinkedIn content has shifted (05:30) The rise of micro and niche creators (07:00) LLM visibility and the new shelf life of content (10:15) Why brand is the only moat left (12:30) Employee advocacy as the starting point (17:00) What's actually performing on LinkedIn (18:30) Can you be authentic and still use AI? (21:00) How to define authenticity in content (24:30) Vibe coding a SaaS product in 45 minutes (28:30) What's next for Limelight Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow David on LinkedIn: https://www.linkedin.com/in/david-walsh-limelight/ Check out Limelight’s website: https://www.limelighthq.com | |||
| How to turn a viral moment into a community | 16 Apr 2026 | 00:37:33 | |
Most viral content spikes and disappears. Some of it actually builds something. In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites. We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in your marketing house with its own audience, its own goal, and its own rules. Oh, and there's her upcoming conference called Everybody Hates Marketing. Sign me up! Highlights: (00:00) The “Big Door, Small Room” content strategy (02:07) How Pretty Little Marketer took off (07:53) Why virality doesn’t build authority (08:21) Planning content around business goals (10:10) Community > Views (18:27) Viral vs. memorable content (22:42) Turning viral content into a funnel (29:07) Everybody Hates Marketing Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Pretty Little Marketer: https://www.prettylittlemarketer.com/ Register for the Everybody Hates Marketing Conference: https://www.prettylittlemarketer.com/everybody-hates-marketing | |||
| The brands winning on TikTok have a backstage pass you don't know about | 09 Apr 2026 | 00:27:10 | |
TikTok Shop looked like the next obvious move - until it wasn't. In this episode, Gabrielle Noakes, E-commerce manager at Dixxon Flannel, joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and what it takes to build trust on a platform overrun with scam accounts and fraud ads. We also get into something most brands don't talk about: the behind-the-scenes support TikTok quietly offers bigger brands that smaller ones never see, and what that actually means for the platform. Highlights: Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Gabrielle’s LinkedIn: https://www.linkedin.com/in/gabrielle-noakes/ Check out Dixxon Flannel.: https://www.dixxon.com/ | |||
| Is the comment section the most underrated tool in social listening? | 02 Apr 2026 | 00:27:35 | |
Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online. In this episode, I’m joined by Brett Dashevsky, co-founder of Siftsy, to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive perception in real time — and why most brands still don’t know how to read what’s actually being said. We also get into the challenge of analyzing sentiment at scale, and how tools like Siftsy are trying to make sense of it. Highlights: Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/ Brett’s LinkedIn: https://www.linkedin.com/in/brettdash/ Check out Creator Economy NYC: https://creatoreconomynyc.com/ | |||
| Who actually decides when you’re ‘cancelled’? | 26 Mar 2026 | 00:32:01 | |
Cancel culture shows up fast — and disappears just as quickly. Some people lose everything. Others barely flinch. In this episode, Qetsiyah Jacobson, founder of Unserious, joins me to get into what actually determines who gets “cancelled” and who doesn’t. We break down the role of fanbases, parasocial loyalty, and the infrastructure behind someone’s brand — and why the same behavior can have completely different outcomes depending on who you are. From Chris Brown to Sydney Sweeney, we look at what survival actually requires, and where the line between accountability and self-preservation starts to blur. Highlights (00:00) Meet Qetsiyah Jacobson (02:15) Does society forgive misogyny? (04:04) Why Armie Hammer and Kevin Spacey have stayed canceled (06:51) Sydney Sweeney and the power of fanbases vs. fame (15:23) The fall of Nicki Minaj (18:16) Kanye West and why some apologies just don’t work (20:30) Performative apologies vs. genuine accountability (25:58) What the fear of being canceled means for internet culture (29:30) Tactics for improving public image Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/
| |||
| Why I made a show about internet culture | 19 Mar 2026 | 00:12:53 | |
The internet shapes how we think, share, and connect — but most of us never stop to ask why. In this episode, I get into what Stop the Scroll is about, why I made it, and the kinds of questions we're digging into this season. Highlights: (00:00) Introducing Stop the Scroll (01:09) How media impacts society (01:33) What to expect from the show (03:28) Who the podcast is made for (04:07) How this podcast got its title (09:19) Creating community between the viral moments (11:05) What this show can do for listeners Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com | |||
| This is Stop the Scroll with Brianna Doe | 19 Mar 2026 | 00:01:15 | |
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com | |||
| B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41 | 11 Feb 2025 | 00:22:35 | |
In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings ========================================= Guest Bio: ========================================= | |||
| NOTION FACES CAMPAIGN BREAKDOWN! 🎯 LinkedIn Buzz & Lessons for Marketers 🚀 | Ep 40 | 21 Jan 2025 | 00:07:02 | |
In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. Best Moments: (00:37) Introduction to the Notion Faces campaign on LinkedIn Links Mentioned: ========================================= | |||
| ABM & INFLUENCER MARKETING 🎄 Special Collaboration with Mason Cosby & Brianna Doe 🎁 | Ep 39 | 07 Jan 2025 | 00:25:59 | |
In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns. Best Moments: (01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters Guest Bio: ========================================= | |||
| Authentic Creator Monetization with Olivia Owens | Ep 38 | 03 Dec 2024 | 00:27:51 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Olivia Owens, the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative. Best Moments: (01:20) Olivia's role at Teachable and the evolution of creator partnerships (04:43) Advice for creators looking to monetize their content (07:05) The importance of lifestyle and audience engagement in choosing monetization strategies (10:59) The concept of the "9 to 5 Quitters Club" and redefining work (16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative (17:54) Tips for creators interested in building courses (19:37) The importance of not overthinking monetization and diversifying revenue streams (22:18) The evolving creator economy on LinkedIn (23:35) Off-the-record segment: Olivia's personal preferences and opinions Guest Bio: Olivia Owens is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products. ========================================= | |||
| Influencer Marketing and Cultural Storytelling with Tameka Bazile | Ep 37 | 19 Nov 2024 | 00:34:01 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media.
Best Moments: (01:16) Challenges of making traditional brands social-first (04:11) Balancing informative and engaging content on LinkedIn (21:01) Creating content on TikTok vs. LinkedIn (23:19) Plans for monetizing TikTok content (27:09) Expectations for LinkedIn in 2025 (28:27) Rapid-fire questions segment: “Off the Record” (32:54) The importance of more Black creators in social media
Guest Bio: Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers.
| |||
| Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36 | 12 Nov 2024 | 00:34:32 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The challenges and misconceptions about content creation (07:38) Kwame's approach to brand partnerships and sponsorships (09:03) Kwame's favorite brand partnerships (14:28) The importance of creative freedom in partnerships (15:31) Kwame's thoughts on gifting campaigns (22:36) Later Creator Club and its purpose (28:11) Advice for brands and creators in influencer marketing (31:28) Rapid-fire questions in the "Off the Record" segment ========================================= Guest Bio: Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space. ========================================= | |||
| Exploring the Creator Economy with Jayde Powell | Ep 35 | 05 Nov 2024 | 00:32:36 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators. Best Moments: (01:38) Favorite social media platforms for creators and marketers (03:01) Definition of creators vs. influencers (05:56) Pricing strategies for content creators (09:01) Approaches to determining budgets for creator partnerships (13:43) Importance of transparent communication in brand partnerships (16:36) Favorite brand partnerships and challenges faced (22:05) Advice for creators working with marketers (26:00) Discussion on why social media marketing is undervalued (28:46) Dream brand partnership as a creator (30:16) Excitement about LinkedIn's potential in the creator economy ========================================= Guest Bio: Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators. ========================================= | |||
| Building B2B Influence: Wix's Approach to Partnerships and Influencer Marketing w/ Sarah Adam | Ep 34 | 29 Oct 2024 | 00:33:46 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product. Best Moments: (01:10) How Wix measures success in influencer marketing (05:34) The growth of Wix's influencer marketing team (07:29) Experiences working with an agency for influencer marketing (14:42) Criteria for selecting influencers for Wix (23:00) Channels leveraged for influencer marketing at Wix (28:43) Structure of partnerships with influencers ========================================= | |||
| B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33 | 22 Oct 2024 | 00:48:17 | |
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. Best Moments: (02:12) Measuring ROI for building an online brand as creators and marketers (16:38) Approach to audience segmentation when developing content (32:17) Should all B2B companies consider the media company approach? (42:03) Rapid-fire questions about video games Guest Bios: Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies. ========================================= | |||
| The Future of B2B Creator Partnerships with David Walsh | Ep 32 | 15 Oct 2024 | 00:35:42 | |
In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships. Best Moments: (01:27) David's journey with Limelight and B2B influencer marketing (04:45) Limelight's focus on LinkedIn and other platforms (05:22) Successful B2B influencer marketing strategies (07:24) Limelight's campaign management capabilities (10:13) Challenges in B2B influencer discovery on LinkedIn (13:44) Comparison of influencer marketing to traditional ad spend (16:15) The effectiveness of thought leadership ads on LinkedIn (18:51) How to define if partnerships are done well (24:00) Integrating creators into marketing teams (27:15) Using Clay as an example of successful B2B influencer marketing (32:10) The importance of investing time in setting up influencer marketing programs ========================================= Guest Bio: David Walsh is the founder and CEO of Limelight, the first B2B creator partnership platform. With a background in B2B software, particularly in HR and talent acquisition, David launched Limelight to help world-class brands scale their go-to-market strategies through content partnerships with verified B2B creators. His experience in launching and scaling startup companies led him to focus on the growing field of B2B influencer marketing, where he aims to make creator partnerships more transparent, authentic, and convenient for both brands and creators. ========================================= | |||
| Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31 | 08 Oct 2024 | 00:35:02 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. Best Moments (01:21) Definition of social selling (02:36) Tips for getting started with social selling (07:30) Balancing personal and professional content on LinkedIn (10:59) Impact of video content on LinkedIn and social selling (16:57) Building and maintaining a valuable audience on LinkedIn (23:31) Deciding which brands to partner with as a creator (26:34) Pros and cons of different influencer marketing compensation models (32:41) The future of influencer marketing on LinkedIn Guest Bio ========================================= | |||
| Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30 | 01 Oct 2024 | 00:35:03 | |
In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. Best Moments: (01:35) Nicole's role as the first influencer marketing manager at Semrush (04:58) Discussion of successful influencer marketing campaigns (14:48) Approach to long-term partnerships with influencers (28:29) Semrush's upcoming conference and influencer involvement (31:43) Advice for B2B marketers interested in influencer marketing ========================================= Guest Bio: Nicole Ponce is the influencer marketing team lead at Semrush, a leading online visibility management SaaS platform. With nearly five years of experience at Semrush, Nicole was the first influencer marketing manager hired by the company. She specializes in building long-term partnerships with influencers and educators in the marketing space, focusing on creating value for both the brand and the influencers' audiences. | |||
| Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29 | 24 Sep 2024 | 00:25:02 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's hybrid influencer and advisor program (03:32) Criteria for selecting advisors and the importance of audience match (05:06) Structure of advisor deals and the benefits of starting with 3-month contracts (07:46) Tracking results and measuring word-of-mouth impact (10:55) Challenges in managing the program with a lean marketing team (14:00) Evolution of relationships with advisors over time (17:13) Approach to adding new advisors to the program (19:58) Tips for building an advisor program, including compensation structure (21:50) Final thoughts on creating meaningful relationships with advisors Guest Bio ========================================= | |||
| How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28 | 17 Sep 2024 | 00:36:19 | |
In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. (01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences | |||
| How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27 | 10 Sep 2024 | 00:39:35 | |
In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers. | |||
| Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26 | 03 Sep 2024 | 00:25:48 | |
In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-cutter solutions. | |||
| What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25 | 27 Aug 2024 | 00:22:28 | |
In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. | |||
| How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24 | 22 Aug 2024 | 00:44:43 | |
In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. | |||
| How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23 | 13 Aug 2024 | 00:33:52 | |
In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. | |||
| Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22 | 06 Aug 2024 | 00:36:47 | |
In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. | |||
| How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21 | 30 Jul 2024 | 00:38:32 | |
In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. | |||
| Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20 | 25 Jul 2024 | 00:30:14 | |
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams Guest Bio: Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry. | |||
| Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19 | 16 Jul 2024 | 00:26:23 | |
In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. | |||
| Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18 | 09 Jul 2024 | 00:26:53 | |
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself. | |||
| How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17 | 02 Jul 2024 | 00:36:12 | |
In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands as an influencer, and advice for building your own personal brand. | |||
| This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16 | 25 Jun 2024 | 00:30:02 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. | |||
| Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15 | 18 Jun 2024 | 00:08:59 | |
In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners can expect to learn best practices for hosting their own influencer events. | |||
| Why Your Influencer Campaigns Benefit From Diversity and Representation | Bri's Brief | Ep 14 | 11 Jun 2024 | 00:09:18 | |
In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in their influencer programs. | |||
| The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13 | 04 Jun 2024 | 00:42:01 | |
In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more! | |||
| B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12 | 28 May 2024 | 00:23:43 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso. | |||
| Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11 | 21 May 2024 | 00:32:56 | |
In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics. | |||
| B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10 | 14 May 2024 | 00:27:24 | |
In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators. | |||
| How to Create Content Consistently For B2B Influencer Partnerships | Bri's Brief | Ep 9 | 07 May 2024 | 00:05:34 | |
In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners. | |||
| Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8 | 30 Apr 2024 | 00:06:29 | |
In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners. | |||
| Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7 | 23 Apr 2024 | 00:07:01 | |
In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results. | |||