Explore every episode of the podcast Stop Scrolling, Start Scaling® Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 309. Website Traffic Grew 263% in Just 4 Months From Community Management: A Client Case Study | 23 Sep 2026 | 00:33:37 | |
Posting on social media means almost nothing if you're not actually being social. In this episode, Emma reveals why community management is just as valuable as content creation when it comes to turning social media attention into meaningful business opportunities. Through a real Client Case Study, you'll see how a concierge gifting company transformed its existing social presence by focusing on both inbound and outbound engagement. In just four months, strategic community building for this brand generated 30 qualified leads, Instagram Reach growth of 136.4%, a 167.2% increase in profile visits, and nearly 8,000 link clicks directly from social media. You'll also hear why thoughtful engagement needs to stay human, how consistent outreach creates visibility, and why LinkedIn can help B2B brands reach specific decision-makers. Publishing content gets you attention, but what happens after someone engages can make or break brand opportunities.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 308. Do These 3 Things Before Setting Your 2027 Social Media Marketing Budget | 21 Sep 2026 | 00:20:49 | |
If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 307. Is Your Brand Cringe? | 16 Sep 2026 | 00:17:15 | |
The fear of being cringe just might be holding your brand back. In this episode, Emma breaks down the difference between marketing that feels forced and the kind of discomfort that simply comes from putting yourself out there. You'll learn why copying trends, borrowing another creator's personality, or trying too hard to appear relevant can weaken your brand. Your content should feel like a natural extension of you and your business. This episode also explores why authenticity does not mean sacrificing professionalism. Luxury, polished, and established brands can still show personality. Feeling uncomfortable on camera, posting before everything is perfect, and becoming more visible might feel cringe at first, but may be the very thing you need to do in order to be successful online. If a fear of judgment has kept you from creating and showing up, this episode will help you rethink what being cringe really means.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 306. How to Prepare for Black Friday: Your September Marketing Plan | 14 Sep 2026 | 00:15:58 | |
If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize in September to create a stronger, calmer, and more profitable Black Friday and Cyber Monday season. You'll learn why your offer needs to be finalized long before content creation begins. The episode also explains how to turn that offer into a cohesive campaign across social media, email marketing, and your website. You'll also learn why September and October are the perfect time to warm up your audience before every major brand starts competing for attention. By focusing on visibility, engagement, and performance data early, you'll know which products and messages deserve the most attention during the sale.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 305. September Monthly Marketing Updates: Meta's Paid AI Tools, YouTube's Amazon Product Tagging, and Instagram's AI-Enabled Editing | 09 Sep 2026 | 00:23:02 | |
Social media never stops and September 2026 has brought 5 marketing updates you need to have on your radar. In this episode, Emma breaks down the latest platform changes across Meta, YouTube, and Instagram, and explains what each development could mean for your marketing strategy. You'll learn about Meta's new AI subscription packages, YouTube's Amazon affiliate product tagging, and Instagram's move toward larger-screen viewing with its Connected TV push, while YouTube opts to give viewers greater control through customizable prompt-based feeds. You'll also learn about Instagram's new First Draft feature for Reels and how AI-assisted editing could streamline content production. These updates will help you stay ahead as AI, video, and commerce capabilities evolve.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 304. Where AI Belongs in Your Marketing Strategy (And Where it Doesn't) | 07 Sep 2026 | 00:35:24 | |
AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and where you should never hand over the reins completely. You'll learn why you shouldn't let AI write and publish social captions unchecked, replace your face with an avatar, fabricate visual proof, or manage meaningful relationships. Each of these shortcuts may sound like time-savers, but they're actually trust-breakers. The episode also explores five powerful ways to use AI more effectively. If you are navigating how to fit AI into your marketing workflow, now's the time to get a better understanding of how it can help you work faster while protecting the human experiences that make your brand worth trusting.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 303. Are You Repurposing Your Content the Right Way? | 02 Sep 2026 | 00:22:26 | |
If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why repeated messaging is one of the most powerful tools in your marketing strategy. You don't need to be constantly searching for new topics, offers, and messages. Familiarity is actually what helps your audience move through the marketing funnel faster. You'll learn why you get tired of your messaging long before your audience does, as well as the questions you need to ask yourself for repurposing your strongest ideas without reposting the exact same content. If content creation constantly feels like starting from scratch, this episode will help you create a more sustainable system while reinforcing your message with your audience.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 302. The Video Content Formula for More Views and Better Retention | 31 Aug 2026 | 00:27:59 | |
Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video content from videos that earn attention. You'll learn why the opening seconds of every video matter, how stronger hooks can grab attention, and why watch time should influence the way you structure your content. Emma also explains how forward momentum, open loops, visual changes, B-roll, and strategic editing can make sure your message lands. Finally, you'll learn why the strongest videos feel native to social media instead of looking like traditional advertisements. If your videos are getting published but not getting watched, this episode will show you how to give your audience a reason to remember your brand.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 301. Want Always-On Access to Ninety Five Media? Meet 95 AI | 26 Aug 2026 | 00:26:37 | |
AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT built from the processes, frameworks, and collective experience behind Ninety Five Media. Rather than using AI as another generic content generator, 95 AI is designed to help you think more strategically about what to do next. The tool follows the same core Ninety Five Media Method used with all in-house clients, starting with your goals before moving into strategy, execution, and data instead of jumping straight into more content. You'll also learn how 95 AI can help you build content calendars, create detailed shot lists, repurpose existing content, and interpret marketing analytics. The episode also explores the difference between generic AI tools and a system trained on specific marketing frameworks and processes.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 300. Celebrating 300 Episodes! 3 Things I've Learned Along The Way | 24 Aug 2026 | 00:30:35 | |
90% of podcasts never make it past episode 20, so what does it take to reach 300? In this episode, Emma celebrates 300 episodes of the Stop Scrolling, Start Scaling Podcast by reflecting on the journey from launching the show in July 2022 to building a growing library of content more than 4 years later. She shares the imperfect beginnings, learning curves, and systems that made consistent publishing possible. She also explores 3 major lessons from creating 300 episodes. You'll learn why a podcast should be treated as its own arm of the business, and why podcasting is a powerful long-term investment in searchability, and brand credibility. If you are considering starting a podcast or wondering whether continuing yours is worth the effort, this episode offers an encouraging look at what becomes possible when you keep showing up.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 299. Over 16,000 Website Clicks in 90 Days: Inside an Enterprise Client Success Story | 19 Aug 2026 | 00:29:59 | |
If your audience can't find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand's overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ninety Five Media stepped in. With the help of an agency partner, the brand doubled its Instagram audience, increased reach by 400%, and grew profile visits by 1,800%. With this client case study, you'll also learn why your own brand's awareness must come before conversion, how video helps buyers understand physical products, and why assigning clear ownership to social media can unlock never-before-seen growth even for established brands.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 298. What Every Marketing Director Needs to Know Before Hiring an Agency Partner | 17 Aug 2026 | 00:16:30 | |
Your marketing team needs more capability, not more delegation and tasks. In this episode, Emma breaks down what every marketing director should understand before hiring a marketing agency partner, especially when internal teams are already stretched across content, reporting, sales support, platform changes, and leadership expectations. An agency isn't just a simple way to remove work from your plate. You'll learn why asking one employee to master strategy, copywriting, design, video, community management, analytics, email, and SEO leads to gaps in quality and performance, not efficiency. You'll also learn why agencies can move faster than internal teams in many cases. If you're a marketing director who wants to become more strategic, efficient, and valuable to your organization, this episode is a must-listen.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 297. August 2026 Monthly Marketing Updates: LinkedIn's AI Slop Flags, Meta's Holiday Planning, Pinterest Discoverability, and Reddit's Influence on Your Brand | 12 Aug 2026 | 00:21:01 | |
Your marketing strategy could already be outdated, and August's biggest platform updates prove it. In this episode, Emma breaks down four timely changes shaping how brands create content, build trust, and improve online discovery as you prepare for Q4. First, LinkedIn's reported test of an AI-generated content flag signals a growing preference for writing that sounds unmistakably human. Next, Meta's Holiday Insights Center and marketing playbook are offering new resources for planning campaigns before the burst of Q4 competition and advertising costs. Emma also explores Pinterest's connection between brand keywords and stronger return on ad spend. Finally, you'll learn about how Reddit's continued audience growth highlights the increasing value of community conversations, reputation management, and authentic word of mouth. These updates show what you need to prioritize to stay visible and competitive across a rapidly changing digital landscape in August 2026.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 296. The 3 Marketing Rules We Broke in Q2 (And You Should Too) | 10 Aug 2026 | 00:25:58 | |
In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more relevant content, making stronger decisions, and using your team's time more effectively. You'll learn why content calendars should be treated as living documents while your strategy stays firmly connected to your goals. Emma also explains why reporting more numbers does not necessarily create more value. Instead, it's about adding context, insight, and clear next steps to make marketing data far more actionable. Whether you lead a marketing team or manage your own content, these lessons will help you identify outdated processes, move faster, and combine proven marketing strategy with new technology.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 295. Your Next Customer Isn't Googling You: They're Searching AI & Social Media Instead | 05 Aug 2026 | 00:31:28 | |
Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the difference between SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as how social media has become one of your brand's most valuable search assets, and how AI determines which businesses it recommends. If you've been creating content just for entertainment or today's algorithm, this episode will challenge you to think bigger. Join Emma as she covers practical ways to optimize your content so it continues working long after you hit publish.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 294. If I Restarted My Business Tomorrow, Here's Everything I'd do on Social Media | 03 Aug 2026 | 00:32:24 | |
Starting a business is hard, but growing one without a social media strategy is even harder. In this episode, Emma answers the question: What would I do on social media if I were launching a brand today? She digs into the steps she'd follow to build visibility, attract the right audience, and create sustainable growth on social media - giving you the answers to the test! From posting consistently and documenting your journey to batching content, choosing the right platforms, and knowing what to outsource first, every recommendation is designed to help new businesses build momentum without burning out. You'll also learn why testing is more valuable than perfection, how social media and email marketing work together to create long-term growth, and why building owned marketing assets from day one is an essential investment. Whether you're launching your first business, rebrand, or expanding into a new market, this episode highlights the importance of building a social media presence that supports sustainable business growth.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 293. The Hidden ROI of Strong Social Media Marketing (It's Not What You Expect) | 29 Jul 2026 | 00:27:08 | |
The biggest wins from social media often have nothing to do with your latest post generating a sale. Many brands evaluate their content based solely on immediate revenue, but the true ROI happens long before someone becomes a customer. A strong social media presence builds familiarity, credibility, and trust, leading to opportunities that can't always be measured in a single analytics report. In this episode, Emma explores how consistent, strategic content becomes the foundation for modern networking, attracting partnerships, PR opportunities, and meaningful business relationships. You'll learn why brands, collaborators, and potential clients are constantly evaluating your online presence, and how your content can open doors (even when you're offline). This episode highlights the importance of pairing great content with intentional outbound engagement to accelerate relationship building and create opportunities. Whether your goal is growing your audience, landing brand collaborations, securing media coverage, or shortening your sales cycle, this episode will help you rethink the true ROI of your social media marketing.
Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 292. Is Your Marketing Team Actually Marketing? | 27 Jul 2026 | 00:22:13 | |
Your marketing team was never meant to be a never-ending content machine. In this episode, Emma discusses a major problem facing most modern marketing departments: confusing content production with true marketing strategy. While reels, graphics, captions, and campaigns all matter, constant execution without strategy leaves teams reactive and overwhelmed. You'll learn how to identify whether your team is stuck in content production mode, including signs like measuring success by output, lacking time to think strategically, treating every request as urgent, and constantly asking what to post next. This episode also introduces the Ninety Media Method, a four-part framework built around goals, strategy, execution, and data. Instead of letting content creation carry the full weight of your marketing, this conversation will help you reframe content as one tool within a larger strategy. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 291. How 31% of This Client's Revenue Comes From Instagram: A Case Study | 22 Jul 2026 | 00:22:39 | |
If you're a founder who has been trying to do everything, you're not alone, and it doesn't have to stay that way. In this episode, you'll go behind the scenes of a Ninety Five Media client journey to learn how strategic marketing transformed not only the brand's social media presence but their entire business. This case study highlights how one small business used social media strategy, weekly email marketing, consistent brand messaging, and quarterly content creation to grow from 15,000 to more than 30,000 followers and generate massive new business opportunities. You'll also learn about the power of outsourcing and the impact of having integrated marketing rather than chasing quick wins. This episode offers a practical look at how consistent systems create compounding business results over time, and they can for you too. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 290. The Truth About Going Viral (And Why We Don't Chase It) | 20 Jul 2026 | 00:15:36 | |
What if the post you almost didn't publish ended up making you more money than your viral reel ever could? In this episode, Emma challenges one of the biggest misconceptions in social media marketing: that more views automatically means more sales. Viral content is great for visibility, but attention alone doesn't generate revenue. Sustainable growth comes from creating content that builds trust, attracts the right audience, and inspires action. You'll learn the critical difference between vanity metrics and conversion metrics, why entertaining content serves a different purpose than sales-focused content, and how to evaluate whether your marketing is actually moving people closer to becoming customers. If you've ever wondered why high-performing content isn't translating into sales, this conversation will help you build long-term success and create a marketing strategy that prioritizes meaningful results over reactions. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 289. What Really Happens at a Ninety Five Media Content Shoot (And Why Clients Say It's the Best Day of their Quarter) | 15 Jul 2026 | 00:25:53 | |
You don't need to be a content creator to create great content. Often, business leaders think it's camera presence that's holding them back. In reality, it comes down to how you tell your story and who is helping you do it. In this episode, Emma walks through the process behind a Ninety Five Media content shoot. She unpacks the impact of having the right social content on hand, how to get the most out of your footage, and what comes after your content is captured. If you want more time and consistent results, having a partner to help you handle everything from scripting to shooting and posting will give you the ability to focus on scaling your company. If you're looking to see real results from your social media content, tune into this episode to get a first-hand look at how a successful content shoot can boost your entire strategy. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 288. Why Your Content Isn't Converting (Even If It's Getting Views) | 13 Jul 2026 | 00:17:04 | |
Your customers don't actually buy offers, they buy outcomes. Ignoring this fact can result in your content missing the mark. In this episode, Emma shares the most important question your audience is wondering with every piece of content they consume: "What's in it for me?". She explains why consumers focus more on identity than features and the importance of "Life ROI". You'll also learn the common pitfalls for founder-led brands and what Ninety Five Media assesses for every new client to help them boost their engagement and improve their conversions. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 287. July 2026 Monthly Marketing Updates: Pinterest partners with Amazon, AI Rules Change on TikTok, and Edits App Gets Upgraded | 08 Jul 2026 | 00:18:10 | |
July is bringing some big changes to the most popular social platforms. Pinterest, Amazon, Meta, LinkedIn, and TikTok are each unveiling features and updates that will impact your content creation experience. In this episode, Emma sheds light on this exciting industry news, coupled with insights and perspectives to guide you through them. From partnerships that will boost revenue opportunities to the ups and downs of AI, you'll get a first look at five key changes that are coming down the line. You'll also learn how collaborators, in-app editing, and an emphasis on human-first content can boost your marketing efforts. Whether you're active on every platform or dipping a toe into new areas, now's the time to listen in and leverage the upcoming innovations. Listen in as Emma explains:
And much, much more!
🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
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| 286. The Secret to Building a Premium Brand on Social Media | 06 Jul 2026 | 00:30:33 | |
Positioning your brand as premium takes more than just the price tag. Many businesses want the status and clientele of a premium brand, but don't know what it takes to build that presence publicly on social media. In this episode, Emma explains the key factors in creating a strong, cohesive identity for your brand. She unpacks the role that your social media content and online presence play in projecting a premium presence . You'll also learn the importance of showing your prospects your process so they know how you generate your results. For any brand focused on both having a premium brand and having an online identity that looks the part, this episode is packed with insights to help hit your goals. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
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| 285. Your Mid-Year Marketing Audit Explained | 01 Jul 2026 | 00:19:34 | |
If you set your marketing goals in January, it's the perfect time of the year to reevaluate them. Your marketing data will tell you exactly what to do as long as you know where to look. In this episode, Emma shares the three questions every company should ask themselves when it comes to their marketing strategy. She breaks down the importance of data in decision-making and how the Ninety Five Media Method will help you define goals, move into strategy and execution, and then evaluate. You'll also learn how to determine whether your original goals still align with your business and recognize which strategies are worth your investment. So if you're looking to take stock of your strategy at the mid-year mark, this episode will guide you through the four-step process that can get you there. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
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| 284. What You Need to Hear Before You Hire a Marketing Agency | 29 Jun 2026 | 00:25:35 | |
Hiring a marketing agency should be the start of a partnership that accelerates growth. But to make the most out of this partnership, there are a few things you should know. In this episode, Emma uses her decade of experience running Ninety Five Media to share the common mistakes and struggle points she's seen so you can proactively avoid them. She covers the solutions to these problems and explains how to optimize the relationship you're building. Whether it's expecting business knowledge to transfer instantly or assuming social media can solve deeper operational issues, this episode will unpack the missteps that impact results. You'll also learn why patience, consistency, and trust are critical to a strong return on investment. So if you're considering hiring a marketing agency or already working with one, this episode will help you avoid roadblocks and create the conditions necessary for massive success. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 283. 2026 vs 2016 Content Trends: What's Dying and What's Thriving | 24 Jun 2026 | 00:25:47 | |
The social media trend cycle has always moved fast. In 2026, it's moving faster than ever. In this episode, Emma dives into the trends that are dying fast and what you need to know to stay ahead of them today. You'll learn why audiences crave realness and why you need to rethink how you create, schedule, and distribute social media content moving forward. She unpacks the do's and don'ts of engaging AI-generated content, and explains how Ninety Five Media uses AI to help brands see great results. Emma breaks down the 3 common content trends that are not only outdated, but dying off entirely. This episode offers practical insights into what makes an effective content marketing strategy in today's landscape, and how to keep your content packed with personality, even when incorporating AI into your workflows. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Get Access to 95 AI: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get your hands on it today: https://courses.ninetyfivemedia.co/95-ai Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
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| 282. From 4,000 to 25,000 Followers: A Client Case Study | 22 Jun 2026 | 00:24:04 | |
What if the biggest reason your marketing isn't working has nothing to do with your content quality and everything to do with your consistency? In this episode, Emma shares a behind-the-scenes look into a Client case study featuring a brand who has worked with Ninety Five Media for 3.5 years. She shares the significant growth in reach, engagement, and audience size they've experienced thanks to their partnership with Ninety Five Media and how these wins have impacted their brand growth as a whole. Emma breaks down the exact initiatives that drove results, including creating a UGC engine, prioritizing video content, and layering paid media on top of a strong organic foundation. This episode offers practical insights into building a marketing strategy that compounds over time, strengthens trust with your audience, and creates meaningful business growth beyond vanity metrics.
Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
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| 281. Why Professional Brand Photography Still Matters in the Age of AI with Ash Gerleman | 03 Jun 2026 | 00:32:16 | |
In a world flooded with AI-generated content, authenticity has become one of the most valuable forms of brand currency. In this episode, Emma sits down with Dallas-based product and lifestyle photographer Ash Gerleman to unpack why professional photography matters more than ever in today's marketing landscape. From trust and legitimacy to emotional connection and brand positioning, this conversation explores how strategic visuals shape the way customers perceive your business long before they ever buy. Ash shares how her background in advertising transformed the way she approaches photography, why brands need more than "pretty photos," and how authentic visual storytelling creates a stronger, more cohesive marketing ecosystem. Their conversation also touches on the rise of AI-generated imagery, the growing consumer fatigue surrounding artificial content, and why real photography is quickly becoming a competitive advantage for brands that want to stand out. Plus, Emma and Ash discuss how to partner effectively with a photographer, plan intentional content shoots, and create visuals that work across social media, websites, ads, and beyond. Listen in as Emma explains:
And much, much more!
Connect with Ash: Website: www.ashgerlcreative.com Instagram: instagram.com/ash_gerl LinkedIn: linkedin.com/in/ashleighgerleman Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 280. Q2 Marketing Trends: Seasonal Content Shifts That Will Drive More Sales | 27 May 2026 | 00:31:51 | |
Your audience changes with the seasons, and your marketing should too. In this episode, Emma breaks down the biggest Q2 marketing shifts that brands need to pay attention to as audiences move from winter routines into spring and summer lifestyles. From spending habits centered around experiences to shorter attention spans and increased visibility online, Q2 creates a completely different environment for content consumption and purchasing decisions. This episode explores how brands can create messaging that feels more emotionally relevant during this season by positioning products and services as part of the lifestyle people already want to live. Emma also dives into the importance of confidence-driven marketing, stronger hooks, shorter-form content, and showing proof that your offer actually works in real life. You'll hear why mid-year reflection creates a unique opportunity for brands to help audiences recalibrate their goals, plus how even businesses with outdated or inconsistent marketing can dramatically turn things around with the right strategy. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 279. A Belief About Marketing That Is Holding You Back | 20 May 2026 | 00:16:11 | |
Ignoring your marketing might feel easier in the moment, but it's one of the fastest ways to lose opportunities without even realizing it. In this episode, you will learn about the hidden cost of avoidance and why outdated or inconsistent marketing can actively work against your business. Through real examples and clear data, this conversation reframes marketing as a responsibility, rather than an optional task. Because whether you're actively showing up or not, your audience is still forming opinions based on what they find. And in today's landscape, social media is often the first place they look. This episode also challenges the belief that doing nothing is neutral. It's a decision that shapes how your brand is perceived, who reaches out, and who walks away. Instead, Emma introduces a more powerful mindset, one rooted in ownership, clarity, and intentional visibility. If your marketing has felt inconsistent, overwhelming, or easy to push aside, this episode will help you rethink your role, take back control, and start showing up in a way that actually supports your growth. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 278. How to Build a Marketing Strategy That Works (+ a New Offer!) | 13 May 2026 | 00:20:13 | |
If your marketing feels inconsistent, frustrating, or like it's not driving results, the problem likely isn't effort, it's strategy. In this episode, we break down why so many businesses struggle to see traction and how jumping between tactics is actually holding them back. From posting sporadically to outsourcing without direction to following generic advice online, these common habits create scattered messaging and inconsistent outcomes. The reality is that without a clear, long-term plan, it's nearly impossible to gather meaningful data, refine your approach, or build real momentum. This conversation reframes marketing as a strategic function of your business, not a reactive task. Because when strategy is missing, everything feels harder. More importantly, it highlights what changes when a clear, customized strategy is in place: clarity, direction, confidence, and ultimately, consistent demand. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry GRAB YOUR MARKETING GROWTH BLUEPRINT If you're tired of throwing tactics at the wall and hoping something sticks, the Marketing Growth Blueprint gives you the clarity and direction to finally make your marketing work like a real growth engine. In one focused strategy session, we pinpoint what's been holding you back, simplify your next steps, and map a marketing plan you can actually execute over the next 120+ days. You will walk away knowing exactly what to prioritize to generate more leads, convert more consistently, and stop wasting time on content that isn't moving the needle. Get your Marketing Growth Blueprint here: https://courses.ninetyfivemedia.co/marketing-growth-blueprint | |||
| 277. The Messaging Mistakes Costing You Clients (And What to Say Instead) | 11 May 2026 | 00:23:28 | |
If your content is getting views but not converting, your messaging might be the problem, not your visibility. This episode breaks down the critical mistakes business owners make when talking about their offers and why unclear, passive, or overly broad messaging is costing you clients. When your audience doesn't immediately understand who you help, what you do, and the result you deliver, they move on, no matter how often they see your content. Listen in to learn why vague statements fail to resonate, how soft language undermines trust, and why conviction is the key to driving conversions. Clear messaging is not about sounding clever or polished, it's about being understood instantly. This episode also walks through practical ways to refine your messaging, and how to simplify your offer into a clear, outcome-driven statement. When done right, strong messaging builds trust, creates clarity, and makes it easy for the right people to say yes. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 276. May 2026 Marketing Updates: Instagram Analytics Upgrades, TikTok AI Video Tools & LinkedIn Search Expansion | 06 May 2026 | 00:22:44 | |
If social media feels like it's changing faster than you can keep up, hop off the hamster wheel and tune in to this episode. In this May 2026 Marketing Updates breakdown, we're bringing you clarity on the most important platform changes impacting your strategy right now. From Instagram expanding algorithm controls and rolling out new performance metrics, to TikTok doubling down on AI-generated video tools, and Pinterest proving its power as a revenue-driving ad platform. The episode also explores LinkedIn's evolving role as a search engine, highlighting how AI-powered discovery is changing the way audiences find content, brands, and opportunities. More importantly, this conversation reframes how to approach constant platform changes without feeling stuck or overwhelmed. Instead of chasing every update, it's about understanding what actually matters, what to test, and how to stay aligned with your audience. If you've been feeling behind, this episode will help you reset, refocus, and move forward with clarity and confidence. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 275. The Truth About "Waiting for the Right Time" to Invest in Marketing | 04 May 2026 | 00:30:29 | |
Hiring support is one of the most powerful decisions you can make in your business, and also one of the hardest. In this episode, Emma is unpacking why so many founders hesitate to delegate, even when they know it's the next step, and what's actually waiting on the other side of that decision. From fear of losing control to wanting to "figure it out first," these thought patterns feel productive, but often keep you stuck in the same place. The reality is that growth doesn't come from doing more, it comes from focusing on the right things and letting go of the rest. Through real client experiences and personal insight, this episode breaks down how hiring the right support creates structure, consistency, and momentum in your business. You'll also hear why there is no perfect time to hire, how delaying decisions impacts your growth, and what it actually looks like when you bring in experts who can execute at a higher level than you can alone. If you've been sitting on the fence about hiring, this episode will challenge your mindset and help you take the next step forward. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 274. The ONE Change You Need to Make to Your Sales Message | 29 Apr 2026 | 00:22:31 | |
Most brands don't have a visibility problem, they have a conversion problem, and it all comes down to how you're communicating. In this episode, Emma is breaking down the critical difference between marketing and sales, and why confusing the two is costing you revenue. While marketing is designed to build awareness and bring people in, sales is what actually drives action, and your messaging needs to reflect that shift. Through Emma's recent real-life car buying experience, this episode highlights one of the most common mistakes brands make, focusing on what they think matters instead of what their audience actually cares about. It's not about listing features or sounding polished, it's about understanding how your customer thinks, what they value, and how your offer fits into their life. You'll also hear a fresh perspective on using AI in your content process, and why it should support your ideas, not replace your voice. If your content is getting views but not converting, this episode will challenge how you approach messaging and give you a clear, simple way to fix it. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry NEW QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 273. Social Media Can't Be Your Only Growth Channel | 27 Apr 2026 | 00:31:37 | |
If you've been relying on social media to drive all of your business growth, this episode will completely change how you think about your strategy. Social media is powerful, but it was never designed to do everything. When you expect it to generate awareness, nurture leads, and drive conversions all on its own, you set yourself up for frustration. The truth is, social media is just the entry point, not the full journey. In this episode, Emma breaks down the marketing funnel in a simple, actionable way so you can understand exactly where social media fits and what's missing from your current strategy. You'll learn why awareness alone isn't enough, how to guide your audience through the consumption phase, and what it actually takes to convert followers into paying customers. We also walk through the essential growth channels every business should be using, including email marketing, free offers, and in-person experiences that build trust faster. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 272. What I No Longer Believe About Social Media Marketing | 22 Apr 2026 | 00:30:38 | |
After a decade in social media marketing, we know that what used to work simply doesn't anymore. The platforms have evolved, audiences have changed, and the way people build trust online looks completely different than it did even a few years ago. Yet so many brands are still operating from outdated beliefs without even realizing it. In this episode, Emma breaks down four of the most common social media marketing myths that could be quietly holding your business back – ones that she herself used to believe! From the obsession with aesthetic feeds to the fear of giving away too much value, these mindsets are keeping brands stuck in strategies that no longer convert. You'll learn what actually drives growth today, why messaging matters more than visuals, and how to create content that builds trust and authority. Plus, we unpack the real role of paid ads and how to use them effectively without wasting your budget. Get ready to evolve your strategy and start seeing better results. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry NEW QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 270. How Carolyn Haeler Raised $5M and Built a National CPG Cookie Brand from Scratch | 15 Apr 2026 | 00:30:08 | |
What happens when burnout, a health diagnosis, and an obsession with baking the perfect gluten-free cookie lead to a multimillion-dollar business? In this episode, Emma speaks with Carolyn Haeler about the story behind her nationally distributed gluten-free cookie brand, Mightylicious. From walking into a grocery store with homemade samples to landing on shelves in Whole Foods, Walmart, and beyond, this conversation breaks down what it actually takes to scale a CPG brand. Emma and Carolyn discuss the realities most founders don't see coming, including cash flow challenges, supply chain unpredictability, and the surprising truth that having a great product isn't enough. It also unpacks the power of being forward, asking for feedback, and leveraging relationships to unlock opportunities, including raising $5 million through crowdfunding. If you've ever considered starting a product-based business, you'll enjoy the deeper conversation around resilience, risk-taking, and navigating the emotional side of entrepreneurship, especially as a female founder. Listen in as Emma and Carolyn discuss:
And much, much more!
Connect with Carolyn and try her cookies: Website: https://mightylicious.com/ TikTok: www.tiktok.com/@mightyliciousfoods Instagram: https://www.instagram.com/mightyliciousfoods/ Facebook: https://www.facebook.com/mightyliciousfoods
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry NEW QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 271. Stop Posting Lifestyle Content That Doesn't Convert (The Shift From Lifestyle to Leadership) | 15 Apr 2026 | 00:23:34 | |
The market has shifted, and attention alone is no longer enough to convert informed, selective buyers. While lifestyle content builds connection and brand awareness, it rarely drives confident purchasing decisions. Today's buyers are searching for certainty, clarity, and leadership. In this episode, you'll discover why leadership content (not perfectly curated visuals) is what positions you as the obvious choice in your industry. You'll learn how small mindset shifts can transform your content from aesthetic to authoritative, and why educational posts actually increase demand rather than replace your services. When done well, authority-building content guides your audience across the bridge from what they currently believe to what they need to believe in order to hire you. By understanding what clients are truly paying for - application, efficiency, expertise, and decision-making - you'll see why stepping into leadership is the fastest path to higher-quality inquiries and stronger conversions. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 269. How Content Pillars Make Content Creation Faster + Easier | 13 Apr 2026 | 00:16:14 | |
You likely don't need more IDEAS, you need more DIRECTION in your content. If your strategy feels scattered, inconsistent, or harder than it should be, this episode will show you why. Emma breaks down the real reason most brands struggle with content clarity: you don't understand the difference between content buckets and content pillars, and you're using them interchangeably. In this episode, you'll learn how content buckets define the emotional role your content plays, while content pillars shape what you're strategically known for. When those two concepts are confused, content either becomes unfocused or repetitive without purpose. When they're aligned, everything clicks. After tuning in, you will walk away with a clear understanding of the three universal content buckets and how each one builds authority, trust, and connection. You will also discover how to choose three to six content pillars that support your positioning and align with the awareness, interest, and conversion stages of the marketing funnel. The result? Content that feels simpler to create, clearer to consume, and far more effective at driving sales. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 268. April 2026 Marketing Updates: "Instagram Plus" Rollout, TikTok Premium Ads & Reddit Shopping Tools | 08 Apr 2026 | 00:22:12 | |
April's industry updates prove just how quickly the social media landscape is shifting. From long-awaited feature releases to major monetization pushes, platforms are doubling down on performance, visibility, and paid opportunities. In this episode, Emma reveals how Instagram is finally giving creators more control with post-published carousel edits, while also teasing a premium subscription tier that could completely change how we think about reach and conversions. Meanwhile, TikTok and Reddit are leaning heavily into advertising innovation, offering brands new ways to capture attention at high-intent moments and turn engagement into real revenue. You'll also hear about how Pinterest is simplifying paid media with an easier entry point, and LinkedIn is quietly becoming one of the most powerful tools for SEO and AI discoverability through long-form content. The common thread? Social media is no longer just about showing up, it's about strategy, adaptability, and knowing where to invest your time and budget. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry NEW QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 267. You Have the Data, So Why Aren't You Using It? How to Interpret and Leverage Your Social Media Analytics to Increase Your Revenue | 06 Apr 2026 | 00:24:32 | |
Data is the difference between guessing in your marketing and scaling it with confidence. Most brands are sitting on valuable insights, but very few are actually leveraging them to drive revenue. In this episode, Emma unpacks how data, when used correctly, becomes your most powerful tool for making smarter, more profitable decisions. You'll understand how high-performing businesses use data to remove emotion from their decision-making, identify what's truly working, and confidently choose their next steps. You'll also hear one of the biggest mistakes brands make when it comes to the numbers: focusing on vanity metrics instead of data that reflects real buyer behavior. By hearing real-life examples of the impact of decision making by the numbers, you'll walk away knowing how to interpret your social media analytics, refine your messaging, and create content that actually converts. If you're ready to stop relying solely on gut instinct and start making decisions backed by real numbers, this episode will give you the clarity and direction you need to scale more strategically and profitably. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 266. What Scaling Brands Prioritize That Early-Stage Brands Ignore | 01 Apr 2026 | 00:22:33 | |
What if the thing keeping your brand stuck isn't effort, but focus? In this episode, Emma breaks down the subtle yet powerful differences between early-stage brands and those that scale with consistency and revenue. She reveals why doing more isn't the answer, and how prioritizing the right things is what truly drives growth. You'll learn why unclear messaging, lack of systems, and relying on guesswork can quietly stall your progress, even when you're showing up consistently. Emma walks through the four essential priorities that scaling brands get right, and introduces a free Social Media Health Check to help you identify exactly where your brand stands and what to focus on next. If you've been feeling like you're doing all the things but not seeing results, this episode will help you simplify your strategy and move forward with clarity and confidence. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check | |||
| 265. How successful was your Q1? 4 Key Metrics to Track That Actually Drive Revenue | 30 Mar 2026 | 00:20:00 | |
Drowning in analytics and not sure what actually matters? We get it! In this episode, Emma simplifies the overwhelm of reviewing your Q1 marketing performance by breaking down the four essential metrics that truly tell the story of your results. Instead of getting lost in endless data points, she explains how to focus on reach, saves and shares, profile visits, and DMs to understand what's working and what's not. You'll learn how each metric maps to a specific stage of your marketing funnel, from building awareness to driving real conversions. Emma also highlights how consumer behavior has shifted toward private engagement, making traditional metrics like likes and comments less reliable indicators of success. By the end of this episode, you'll feel confident analyzing your data with clarity and purpose, so you can make smarter, more strategic decisions heading into Q2. If you've ever wondered how to turn your content performance into actual business growth, this episode will show you exactly where to look and what to do next. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||
| 264. 7,200 Website Visits & 4K New Followers in 10 Months (Real Client Results) | 25 Mar 2026 | 00:28:12 | |
Many brands are posting consistently on social media, but very few are turning that effort into real, measurable growth. In this episode, Emma pulls back the curtain on a real client success story, sharing exactly how one established brand generated over 7,200 organic website visits in just 10 months. Despite having a strong foundation of professional visuals, an engaged audience, and consistent posting, the brand struggled with a lack of strategy, minimal video content, and an underutilized founder presence. Three key shifts transformed their results, and you'll hear a breakdown of each in this episode. You'll also hear how these changes led to a 154% increase in reach, thousands of new followers, and a more aligned, ready-to-buy audience. This episode is a powerful reminder that growth doesn't come from doing more. It comes from doing the right things with intention. If you've been posting without seeing meaningful results, this behind-the-scenes breakdown will show you what's possible when you lock in the right strategy. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||
| 263. 5 Signs You've Outgrown Your Content Strategy (And What To Do Next) | 23 Mar 2026 | 00:20:08 | |
Your content strategy isn't supposed to last forever, and treating it like it should could be holding your brand back. In this episode, Emma breaks down one of the trickiest calls to make: realizing when the strategy that once worked is no longer the strategy that will move the business forward. As your brand evolves, your goals, audiences, and offers will change too, but many people continue operating with the same content plan that supported them months or even years ago. This episode explains why that disconnect happens and why outgrowing a strategy is actually a positive sign of growth, not failure. You'll learn the key indicators that your strategy may no longer be aligned with your business stage, including when content decisions start feeling harder, engagement metrics stop translating into revenue, and your content no longer supports a clear customer journey. You'll also understand the mindset shifts necessary to approach strategy as an evolving framework rather than a fixed plan. Tune in for practical questions every brand should ask when rebuilding a strategy so your content can support the next stage of growth. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||
| 262. Five Q2 Social Media Themes + Content Ideas for Scaling Brands | 18 Mar 2026 | 00:21:32 | |
The arrival of the spring season completely shifts how your audience thinks, shops, and engages online. As Q2 approaches, it's the perfect time to refresh your marketing strategy by aligning your content with the seasonal mindset your audience is already experiencing. In this episode, you'll learn how consumer behavior evolves as winter routines fade and people begin embracing renewal, planning, and more active lifestyles. Rather than chasing fleeting trends, understanding your audience's mindset is one of the most powerful ways to create relevant and high-performing content. From the psychological "fresh start" energy of spring to the increase in outdoor activities and summer planning, Emma explains why these seasonal shifts create valuable opportunities for you to connect with your audiences in more meaningful ways. You'll learn five key consumer behavior themes shaping Q2 marketing and how to translate them into engaging social media content, as well as practical content ideas that will help you create emotional connections with your followers and drive engagement. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||
| 261. What I Wish You Would Ask Me About Social Media Marketing | 16 Mar 2026 | 00:20:43 | |
Most people are asking the wrong questions about social media, and it's costing them real results. After several recent speaking engagements, Emma noticed a pattern: brands are looking for quick tactical answers when what they truly need are deeper strategic insights. Instead of focusing on algorithms, trends, and the "best time to post," the real breakthroughs in marketing come from asking better questions about strategy, trust, and sustainability. In this episode, Emma shares the five powerful questions she wishes more people would ask about their content and marketing strategy. These questions shift the focus from chasing visibility to building a system that actually supports business growth. From understanding the true role of your content to measuring success beyond vanity metrics, you'll learn how thoughtful questions can transform the way you approach social media. You'll also get a breakdown of why building trust before selling is essential, how repetition strengthens your brand message, and why sustainability should be a priority in your content creation process. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media
Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||
| 260. How Kieryn Wang Built a Boutique Email Marketing Agency, Plus Her Strategy for 50%+ Open Rates | 11 Mar 2026 | 00:34:23 | |
Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss:
And much, much more!
Connect with Kieryn: Website: www.itsallmost.com Instagram: www.instagram.com/itsallmost Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.
Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry | |||