Explore every episode of the podcast Step Up Your STR ~ AirBnb Decor and More

Want some helpful free decor info? Click here: https://www.vrdecor.co/freeresources

*Is your STR struggling to get bookings? It might not be the market—it might be your decor!  In this episode, I break down a real-life case study of an STR that wasn’t performing well until I stepped in to redesign it. We’ll explore the before and after of each room and discuss why great design translates to higher revenue.

📈 Did you know? An internal analysis by BeyondPricing.com found that STRs with improved decor charge 20% moreon average! And my own clients? They see 84%-153% more revenue after I redesign their spaces.

🎙 In this episode, we cover:
✅ The common decor mistakes that cost STR owners money
✅ A room-by-room breakdown of what changed and why
✅ How much more this property is making compared to its competition 💰

If your STR isn’t getting the bookings (or rates) you want, this episode is for you! Tune in and learn how to turn your rental into a revenue-generating machine. 🎧✨

** Interested in more nitty-gritty of STR decor? Check out these episodes!

*Fav Paint Colors: https://spotifycreators-web.app.link/e/kqXIgKRNVQb

*Amazing Amenities for More $: https://spotifycreators-web.app.link/e/9B1H1LRNVQb

*DON'T Decorate with These! https://spotifycreators-web.app.link/e/iuuuOv1NVQb

Sign up for FREE RESOURCES here: https://www.vrdecor.co/freeresources

Ready to turn your STR into the go-to romantic getaway? In this episode, I’m sharing expert tips to help you create a space couples will adore—whether it’s for Valentine’s Day, anniversaries, or because love is in the air all year-round. 💕

Here’s a sneak peek of what we’ll cover:

• 🎨 How to decorate just one room to maximize the romance.
• 🕯️ Must-have items that set the mood (fire-safe and fabulous).
• 📸 The secrets to marketing your romantic setup for more bookings.
• 🤝 Bonus tips for collaborating with local businesses to elevate the guest experience.

✨ Don’t miss out on these game-changing strategies to attract couples and boost your revenue. Hit play to get inspired—and remember, romance sells! 💌

👉 Listen now to create a space your guests will fall in love with.

Download the AirBnb Paint Color Freebie (includes bonus color not in this episode): https://www.vrdecor.co/paint

🎨 Choosing the perfect paint color for your STR can make you more revenue! In this episode, I’m sharing my top 4 favorite wall colors that create a clean, inviting, and stylish space guests will love. Plus, learn about a bonus color available exclusively in my freebie download!

Here’s what you’ll discover:

🎯 Why light walls are key to making your STR feel clean and spacious 🏠 How to choose the best tone for any room 💡 Tips for testing colors and selecting the perfect paint sheen 🔑 Pro advice for using wall color to elevate your rental's style

Ready to transform your STR with paint that wows your guests and boosts your bookings? Listen now and don’t forget to grab your exclusive color guide here: https://www.vrdecor.co/paint

Here are a couple other episodes that talk about painting your STR: https://open.spotify.com/episode/67ZqCmovWdXExorwbnyoCH?si=V9_XcwwfR1iEO_Fli1tW8A

https://open.spotify.com/episode/76Fe0mzVBu66cVNnt8osT9?si=xXHeFVnbQhCRPan3Gxw5bg

Let us know any questions: https://www.vrdecor.co/contact

Want FREE, helpful decorating resources? Click here! https://www.vrdecor.co/freeresources

Ready to level up your STR in 2025? 🎉 This episode dives into the design trends that can make or break your revenue. I’ll cover:

Discover which trends to embrace and which to avoid so your rental shines online and commands top dollar. 🎧 Tune in now!"

Ready to earn more $ with your STR in 2025? In this episode, Cara Shimizu shares three impactful decor upgrades you can implement in less that an afternoon, so you can attract more bookings, wow your guests, and boost your bottom line. These upgrades are quick to implement but pack a big punch when it comes to making your property stand out.

✨ Here’s what you’ll discover:
🎨 1 piece to put in your rental so it's really eye-catching online and more "clickable"
🛏️ The secret to luxurious bedding and towels that guests rave about
📸 A fun way to turn your rental into a social media hotspot

These ideas are designed to elevate your space, increase your revenue, and keep your guests coming back for more. Don’t miss this actionable episode—it’s time to make your rental a must-book destination! 🏡💰🌟

Want FREE helpful STR decor resources? Click here: https://www.VRDecor.co/FreeResources

In this episode, Cara Shimizu shares 4 favorites items to include in a standout welcome basket, so your guests feel appreciated and leaves them raving about their stay. Whether you’re hosting first-time travelers or repeat VIPs, these tips will elevate your guest experience and help boost your reviews.

Tune in to discover:

• Why one thoughtful local touch can make your rental unforgettable.
• How a small, branded item can double as a keepsake and a marketing tool.
• The surprising reason one drink choice is better for all your guests.
• Seasonal additions that add beauty and charm to your basket without breaking the budget.

Plus, hear why this small gesture is about more than just hospitality—it’s about setting the tone for your guests’ entire stay. Don't miss these practical, guest-winning strategies!

💡 Want to boost your vacation rental's income? In this episode, we're uncovering the 7 most profitable amenities to include in your property. These tips aren’t just about big investments—they’re smart, thoughtful changes that can make a big impact in your business.

Here’s what you’ll learn:

• The amenity guests demand most (and how to make it stylish).
• A simple outdoor upgrade that can raise your nightly rate by 20%!
• The easiest way to attract families, groups, and even pet owners to your rental.

💬 Plus, I’ll sprinkle in some design tips for each amenity to help your property stand out in a competitive market.

✨ If you’re ready to elevate your rental and see a boost to your bottom line, this episode is for you!

🔗 Tune in now and let’s maximize your revenue together!

Find your FREE Printable Guide for Seasonal Decorating here: www.VRDecor.co/FreeResources

❄️ Want to transform your space into a cozy winter retreat—for free? This episode is packed with tips to help you decorate for the season without spending a dime. Here's what you’ll learn:

🎯 How many spots to decorate for optimal impact

🏡 How to "shop your home" for festive decor

🌲 Free elements to bring the winter vibe indoors

✂️ A fun, simple DIY project for a magical touch

Tune in and let the winter decorating begin! ✨

AirBnb Decor FREEbies – Find essential checklists, decor guides, and tips to elevate your property!

Want to know what to buy for your AirBnb on Black Friday? This episode is packed with smart tips to help you grab the best deals and maximize your STR’s appeal without blowing your budget. 🏡💸 Tune in for:

• 📋 How to prep your shopping list and recognize a true Black Friday deal
• 🪟 The items that really are the BEST deals on Black Friday
• 🛠 In-store vs. online shopping tips for getting extra discounts on high-quality finds
• 🕰 What to do if you miss Black Friday—more deals are on the way!

Grab these insights to make your STR look and feel like a million bucks at a fraction of the cost.

Click to sign up for FREE VR Decorating Resources – Find essential checklists, decor guides, and tips to elevate your property.

Got Questions? Reach Out! Contact Cara – Let’s chat about making your STR stand out for MAX Revenue!

#AirBnbDecor #VacationRentalDecor #HowToDecorateAirbnb #STRDesignTips #BoostAirbnbRevenue #VacationRentalDesign #AirbnbInteriorDesign #AirbnbDecoratingTips #LuxuryVacationRental #STRSuccessTips #InstaWorthySTR

In this episode, Isabel Valdez joins in to discuss pro cleaning ~ what you need to know about finding & keeping top-notch cleaners for your STR! 🧼💪✨

Here’s what you’ll learn:

• What to look for when hiring a cleaner - qualities that make a difference
• The essential details to share upfront - setting clear expectations & special instructions
• Building a long-term relationship - treating cleaners right for loyalty & consistency
• How to motivate cleaners to go above and beyond - without just doing the basics
• Addressing concerns constructively - handling feedback without damaging the relationship

• Making the process faster and easier - streamlining for a smooth cleaning experience

Tune in to discover great cleaning tips to elevate your STR!

Are you a VR owner or manager wondering how to select furniture that not only looks great but lasts through guest after guest? 🛋️ Tune in to hear Cara Shimizu share expert tips on how to make smart furniture choices for your Airbnb. In this episode, you'll learn:

• 🎯 The most durable fabric types that actually stays looking new .
• 🔍 What to avoid when it comes to textiles (and why some materials wear out fast).
• 🛏️ Key features of long-lasting bed frames that can stand up to heavy use.
• 💪 How metal and solid wood furniture add both style and durability.
• 💡 Pro tips for finding high-quality furniture on a budget.

Want to make your Airbnb stand out with furniture that’s stylish and built to last? 💼 Hit play now and learn how to invest in pieces that will save you time and money in the long run!

📥 Get your FREE “Insta-Worthy” printable here: www.VRDecor.co/FreeResources Looking to attract more bookings for your Airbnb? In this PART 2 video, we’ll talk about why designing with social media in mind can set your rental apart to have guests lining up for it! PLUS, the link above gives you a free printable to guide you in creating your own Instagrammable moments! 🔑 Here’s what we’ll cover: *Specific Instagrammable decor ideas that will make your space amazing *How to highlight your Insta-worthy features in your Airbnb listing photos & drive bookings *Tips for maintaining your Instagrammable spots so they always look fresh *How to encourage guests to share your space on social media 👉 Watch now and learn how to make your Airbnb a must-stay! 🔔 Subscribe for more tips on SPECIALIZED Airbnb decor to maximize your revenue!

Check it our free resources 👉 www.VRDecor.co/free-resources Want to boost your Airbnb bookings by making your rental STAND OUT FROM THE CROWD? In this video, I’ll show you how designing with Instagram in mind can turn your property into a BOOKING MAGNET! We’ll cover why appealing to everyone IS NOT the key, and I’ll share actionable tips to make your short-term rental Insta-worthy. 🔑 Here’s what we’ll cover: *Why creating an Insta-worthy space is crucial for increasing bookings. *How to decide on a strong, consistent theme for your rental. *The importance of a bold focal piece and how it can create memorable photo moments *And more! 💡 Remember: Revenue earned is directly related to how good (or bad) your decor is! 🔔 Subscribe for more Airbnb design tips + to get a free printable in the next episode! #AirbnbDecor #InstaWorthy #VacationRental #AirbnbDesign #ShortTermRental

In this episode, I share my 4 favorite safety essentials for every STR. These quick and easy additions go beyond the basic fire extinguisher to help protect your guests, + boost your 5-star reviews.

Linked below are the exact items I use (affiliate links):

• Item 1
• Item 2
• Item 3
• Item 4

Whether you’re a new or seasoned host, these small investments can make a huge difference in creating a safer, more comfortable rental experience.

If you’re looking to enhance guest security and improve your rental’s appeal, this episode is a must-listen. Don’t forget to subscribe!

Keywords: Vacation rental safety, STR safety essentials, vacation rental tips, AirBnB safety, short-term rental safety, boost 5-star reviews

Looking to boost your short-term rental bookings with a lucrative, niched market? In this episode of Step Up Your STR, Cara Shimizu reveals the untapped potential of catering to business travelers. These guests often book repeatedly, for longer stays, which means more consistent revenue for you!

1. Why Business Travelers?
   Discover how focusing on corporate clients can lead to higher occupancy rates and predictable bookings.

2. Must-Have Amenities
   Cara covers the essential upgrades every host should make to attract business professionals – from the perfect workspace to kitchen details that can make all the difference.

3. Creating a Comfort Zone
   Learn the simple touches that turn your rental into a home-away-from-home for busy professionals, and one overlooked detail that will set your space apart.

4. Pro Tip
   Find out which calming color palette can make your property irresistible to business travelers and improve your listing photos!

Curious how these strategies can transform your STR? Tune in now to learn how a few thoughtful tweaks can bring in more bookings from loyal guests.

We have a bunch more free STR decorating resources just for you--check them out here: https://www.vrdecor.co/free-resources

FREE PRINTABLE FOR SEASONAL DECOR HERE! https://www.vrdecor.co/free-resources In this episode, we explore how I leverage Fall decorating to boost owners' and managers' STR business. We present a FREE, four-step approach to creating a cozy autumn atmosphere that delights guests and drives bookings. Key points covered: *Strategic hotspot selection *Items you already have, repurposed for Fall to save money and maintain style consistency *Incorporating nature and free resources *Creating appealing displays: Combining elements to craft Instagram-worthy vignettes Throughout the episode, we emphasize the tangible benefits of seasonal decorating: *Improved booking rates *Enhanced guest reviews and ratings *Potential for premium pricing during peak Fall periods *Increased repeat bookings *Free marketing through guest social media shares *Competitive edge in listing photos These are practical tips for transforming vacation rentals into autumn retreats, helping property owners and managers capitalize on the seasonal market and create memorable experiences for their guests.

In this episode, our seasoned interior designer specializing in swift & effective AirBnB makeovers reveals 6 items you should absolutely avoid when furnishing and decorating your property.

These can detract from appeal & your bottom line:

• Acrylic Textiles: How they cheapen the experience and wear out quickly.
• Wood Kitchen Countertops: The maintenance nightmare you don’t need.
• And more!

We’ll also share practical alternatives that enhance aesthetics, durability, and guest satisfaction. Tune in to learn more about keeping maintenance low and profits high!

In this episode, we dive into the top questions short-term rental owners ask about decor. We'll explore:

* the best paint colors to use

* best bed sizes

*where to buy furniture that fits your budget and style

* help you find your ideal design style

* and more!

Listen in for practical advice to boost your rental's appeal and profitability!

If you'd like individualized advice, don't hesitate to reach out--the right AirBnB decor makes a huge difference in your bottom line! Contact Cara, the host & designer, here: www.VRDecor.co/Contact

In this episode we're exploring how to make your short-term rental look expensive without breaking the bank. We'll cover practical tips on how to choose the best curtains, rugs, art, light fixtures, shiny metal accents, pillows, and color schemes. Tune in for advice on transforming your space to attract high-end clientele and elevate your rental's aesthetic. 

In today's episode, we dive into the best sources for wall art to make your AirBnB stand out. Discover my top 4 favorites:

1. Where to find free, high-quality photography perfect for any style.
2. An online shopping powerhouse for a big variety of framed pieces and prints.
3. Where to find cool 3D art like driftwood and fossil-embedded stones for unique texture and dimension.
4. A treasure trove of online shops for unique, handmade, and vintage treasures that support independent artists.

Tune in for tips on how to use these resources to create a polished, professional look for your rental. Get inspired to elevate your space without breaking the bank!

Welcome, VR owners and managers! In today's episode, we'll dive into maximizing small spaces in short-term rentals. Learn how to make your cozy rentals feel more spacious and inviting with these practical tips:

1. Use Reflective Surfaces: Discover how mirrors, glass, and glossy finishes can amplify light and create the illusion of more space.
2. Opt for Fewer, Larger Items: Understand why fewer large items can create a sense of grandeur and reduce visual clutter.
3. Incorporate Furnishings on Legs: Find out how raised furniture pieces can enhance the perception of space and openness.
4. Avoid Bulky Arms on Seating: Learn how slim or armless chairs and sofas can free up visual and physical space.

5. & 6. Tune in for the last 2 points!

We'll unscramble the difficulties of little spaces--transform your small STRs into spacious havens and boost your rental appeal!

My Mother passed away last week. In this episode of Step Up Your STR, we explore three timeless decorating principles from her, which work in EVERY interior. Learn how to enhance your rental's appeal and ensure maximum guest satisfaction by following these sure-fire steps steps:

Key Takeaways:

• Invest in Quality Over Quantity:

  • Purchase high-quality items for high-use areas like sofas, beds, and dining tables.
  • Shop smart by finding quality items on sale or at second-hand stores.

• Choose Classic Styles:

  • Opt for timeless designs such as wingback chairs, herringbone patterns, and marble surfaces.
  • Incorporate classic elements into furniture, decor, and architectural details for a cohesive look.

• Prioritize Cleanliness:

  • Use checklists to ensure thorough cleaning.
  • Provide guests with cleaning supplies and instructions to help them maintain the space during their stay.

Tune in to discover how these principles, inspired by my late mother's wisdom, can help you create a desirable and profitable short-term rental!

Welcome VR owner or manager! In today's episode, we're diving into the 4 foundational elements needed to ensure your vacation rental achieves maximum revenue. Join me, Cara Shimizu, as I share crucial insights on each element and how they can transform your property.

Episode Highlights:

1. Cleanliness & Management: Learn why cleanliness is paramount and

2. Management: how great management, including responsive communication, enhances guest experience and boosts repeat bookings.

3. Photography: Discover the power of professional photography in showcasing your property’s best features and attracting more bookings.

4. Decor: Understand why exceptional decor is a game-changer and how it can turn a good rental into a great one, creating a memorable experience for guests.

Listen in to learn how these elements contribute to higher revenue and a cycle of success for your STR!

Our guest is Tyler Jeske, and the back yards he helps install are in.cred.i.ble! Very colorful, large-scale activities, durable, and super fun. He shares definite ways to step up your STR. Tune in to hear the details.

Here's how to get in touch with Tyler & STR Cribs:

Tyler@STRCribs.com

STRCribs.com

https://www.linkedin.com/in/tyler-jeske-021082135

If you have questions about STR design, you're welcome to contact Cara at:

VRDecor@yahoo.com

VRDecor.co

Welcome to Step Up Your STR, the go-to podcast for vacation rental owners looking to take their business from ordinary to outstanding.

In this episode, we reveal 7 easy tips to transform your space & create an inviting first impression that will captivate your guests and elevate their experience.

Join us to hear straightforward, effective strategies to improve your property's curb appeal instantly. Whether you're a seasoned host or just starting out, our expert advice will help you attract more guests and boost your rental income. Tune in to learn how to make impressive results and why curb appeal is crucial for your vacation rental business.

Don't miss out on these quick wins!

Also, discover how our decorating and outdoor services can help you achieve stunning results and make more money with your vacation rental.

For personalized decorating solutions, visit our website and book a consultation today! www.VRDecor.co

Welcome to "Step Up Your STR"! In this episode, we'll demystify how to decorate your vacation rental with a simple, effective formula. We'll guide you through creating a unique "Style Statement" that will simplify all your decorating decisions.

Key Takeaways:

• Learn the importance of aligning your property's design with its architectural style and location.
• Discover how to choose a style word and a feeling word to create a cohesive and appealing decor.
• 3 examples of style statements are broken down.
• This method ensures your vacation rental is attractive and consistent in style.

Watch the video version on YouTube by searching "Step Up Your STR" for a visual guide. Thanks for tuning in, and happy decorating!

Discover how to transform your home with seasonal decor effortlessly! This episode teaches 4 easy steps to decorate for every season, starting with Summer. From identifying key spots in your home to using nature & free printables, you'll find creative, free ideas to make your space shine. Don't miss out—tune in now.

P.S. Visit our YouTube channel "Step Up Your STR" for the video version

In this episode, 4 favorite kitchen items STR hosts often forget, but guests LOVE. Vacation rental guests loooove a well-stocked kitchen--I see tons of 5 star reviews that mention when the kitchen is good! "4 Favorites" is a series that pops into the podcast every month or 2. Enjoy!

Listen in to learn the 3rd in the "Trinity" of decorating strategies ~ these are the 3 tactics that give you the biggest bang for your buck, to be more eye-catching online, and therefore more profitable. Many specific examples included!

Part of my proprietary decorating system as an STR interior designer is what I call the "Trinity." No blasphemy intended!--simply that these are the big 3 players to make your STR eye-catching. Today, we're talking Number TWO, and I'm sharing slides from a talk I gave on the subject, to illustrate. Happy decorating!

Part of my proprietary decorating system as an STR interior designer is what I call "Trinity." I mean no blasphemy by that!--just that these are the big 3 players that make the biggest difference in making your STR eye-catching. Today, we're talking Number ONE, using visuals from a talk I gave on the subject.

Does decorating REALLY matter? Yes! Here's why (hint: it has to do with making 2x as much revenue. . .or more!)

Hi! I'd like to take a couple minutes to tell you about my expertise in the STR/Vacation Rental industry (spoiler: it's specialized decorating for max revenue), plus plans for this show. Welcome!