Step Up Your Social – Details, episodes & analysis

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Step Up Your Social

Reverbal Communications

Business

Frequency: 1 episode/95d. Total Eps: 25

Step Up Your Social is a flash podcast series (all episodes are ~10 minutes or less), providing quick, actionable tips to help you take your digital marketing to the next level.

Learn more and find all episodes at StepUpYourSocial.com or wherever you stream podcasts.

Have a topic you want us to cover? Tweet it at us using #StepUpYourSocial or drop us a line today - suys@reverbalcommunications.com.

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Data updated on 04/07/2026

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Apple Podcasts

🇨🇦 Canada - Marketing
17/07/2025
#60

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https://studio.podcast.co/reverbal-communications/step-up-your-social/twitter.com/reverbalc
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RSS feed quality

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Score global : 48%

Publication history

Monthly episode publishing history over the past years.

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This Agency Sends Ads I’m Genuinely Excited To See!

Episode 25

Friday, March 21, 2025 • Duration 04:39

In this episode of Step Up Your Social, we're delving into one of my favorite examples of content marketing on the entire internet.

Traditional marketing highlights a product or feature that it thinks you’ll care about.

Brand marketing tries to make you feel something about the advertiser.

Content marketing looks to provide value as a way of getting into your feed or inbox and building trust over time.

The Ad Professor is a master of creating content that's so good, I'm legitimately excited to see them hit my inbox.

Is the whole thing an ad for their agency? Yup! Do I care? Nope! Because I know that there's value waiting for me in every single issue.

Find links to their site, and a whole lot more at StepUpYourSocial.com.

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What the Heck is Bluesky and Should You Care?

Episode 24

Thursday, January 2, 2025 • Duration 07:06

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand?

In this episode of Step Up Your Social, we dive into what it is, who it's for, tools to check out and a whole lot more.

Tune in today.

Find links, past episodes and more at StepUpYourSocial.com.

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Social Media is Rented Land — Use Lead Gen Tools To Grow On Real Estate You Own

Episode 23

Monday, March 20, 2023 • Duration 07:33

If your social media engagement is down, you're not alone!

Social media is an amazing tool to reach new people. But never forget, social media is rented land.

Keep posting to your social channels, but also use them to grow on real estate you own.

This can include newsletters, blogs, digital communities, podcasts and more.

In this episode of Step UP Your Social, we talk about why this matters, and how you can use lead gen (short for lead generation) tools to start to move your audience from rented land on social media to real estate you actually own.

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Don’t Let Bureaucrats Write Your Most Important Emails

Episode 22

Friday, July 29, 2022 • Duration 06:19

So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.

When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?

Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your Social, we’ll look at one massive failure, and a whole bunch of successes.

Hopefully this episode will inspire you to revisit your own customer or donor journey and edit accordingly!

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Likes On Social Media Are Free

Episode 21

Wednesday, May 11, 2022 • Duration 03:36

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.

If someone goes out of their way to say something nice about you on social, and you can't be bothered to smash that like button, you should re-evaluate why you are on social in the first place!

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What Are Vanity URLs and Why Should You Be Using Them?

Episode 20

Thursday, March 10, 2022 • Duration 06:47

A vanity url is a memorable url that will redirect to the page where you actually want to send people.

They are easy (and inexpensive) to set-up, and can help your user easily find your brand's important content and sub-campaigns.

In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.

We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.

If you aren't using both of these tools in your digital toolkit, you're making things harder than they need to be for your audience.

Tune in today and learn more.

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What Your Brand Can Learn From WORDLE

Episode 19

Thursday, January 27, 2022 • Duration 07:21

If you use the internet, you’ve likely heard of WORDLE.

According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021.

But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90.

How did this viral phenomenon happen and what can we as digital marketers learn from it? A lot!

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Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.

Episode 18

Friday, August 27, 2021 • Duration 06:45

In Episode 13, we discussed why you should be blogging.

Today let’s talk about how you should approach writing content for your blog.

In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:

The Goldilocks approach to finding good topic areas
How to make your content easy to skim
How to write for your audience, even if you're not a great writer
The ideal length of a blog post (hint: it's exactly how long it needs to be and not one word longer!)
And the importance of writing for Google. Or Facebook. Or both.

Tune in today and then get ready to step up your blogging!

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How Chewy Uses Their Customers' Darkest Moments To Build Unyielding Brand Loyalty

Episode 17

Wednesday, January 27, 2021 • Duration 04:45

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?

Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products... eventually 😢🐶🐈

But Chewy doesn't just offer canceling clients full refunds. They take their "marketing generosity" to the next level.

They don’t just want to get out of the way. They want to be a part of the family.

In this episode of Step Up Your Social, we take a look at how Chewy creates unyielding brand loyalty from their customers, even as those customers are canceling their orders.

We then give some thought to how *you* can keep your client lifecycle going, even as it seems like it might be wrapping up for the foreseeable future.

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Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search

Episode 16

Wednesday, March 11, 2020 • Duration 07:17

One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn't showing up on Google. If they had remembered that Facebook, while it's first and foremost a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.

The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social, we'll walk through some of the power lurking right at your fingertips.

Have any search bar tricks you like that we didn’t cover? Or find any surprises utilizing any of the above? We want to hear them!

Drop us a line at stepupyoursocial.com or hit us up on social using #StepUpYourSocial.

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Step Up Your Social – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Step Up Your Social – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

X1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

X1