Staying Solo – Details, episodes & analysis

Ever had a potential client seem ready to move forward… and then disappear?

Not a no. Not a yes. Just silence.

In today's episode, I'm breaking down the four hidden leaks in your sales process that are costing you clients and how to fix them so more of those conversations actually turn into booked clients. 

Topics discussed in this episode include:

• The 4 hidden leaksstalling your sales (and filling your pipeline with "maybes").

• Why great consult calls still fail without clear next steps.

• How your proposal might be creating hesitation.

• The real reason follow-up feels uncomfortable (and why you need to do it anyway). 

Sign up now for the Profitable & Preferred Summit.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

You've heard the phrase trust recession but what does it actually mean for your marketing in 2026?

In this episode, we break down the research behind shifting buyer behaviour and why visibility alone no longer converts. If your marketing feels harder than it used to, this conversation will help you understand what's changed and how to adapt so your marketing earns trust, reduces buyer risk, and attracts the right clients.

Topics discussed in this episode include:

• What the "trust recession" really means for service businesses.

• Why visibility and familiarity no longer convert like they used to.

• The biggest reasons marketing isn't turning into clients right now.

• How to build credibility and reduce buyer risk in your messaging.

• What's actually working in 2026: fewer platforms, clearer positioning, and intentional marketing systems.

Sign up for the free Profitable & Preferred Summit.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

If you enjoyed today's episode, please:

• Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

• Subscribe for new episodes every Monday.

• Sign up for email updates at www.bsfreebusiness.com/solo

If it feels like other people land better clients with ease, here's the truth: it's not luck, it's structure.

In this just-in-time episode, we run a Mini Client Audit to uncover what's actually blocking better clients from finding (and choosing) you. 

You'll hear:

• The visibility mistake most booked service providers don't realize they're making

• The subtle way you might be pushing your best-fit clients away without meaning to

• What's really happening after the sales call when things go silent

Landing better clients aren't about trying harder. They're about fixing the right things. And this episode shows you exactly where to start.

If you're ready for a real plan to get booked with better clients in 2026, that's exactly what we're building inside the Staying Solo Squad this January.

We're kicking things off by creating your One-Page Booked & Unbothered Sales Plan, the simple, sustainable roadmap to attract the right clients, build real trust, and keep the work (and money) flowing all year long.

Doors are open until December 18th. Join us.

Solo doesn't mean alone. You don't need to go it alone with your service business. In fact, you shouldn't. But what kind of support do you need, and when?

In this episode, we're diving into just what kinds of support you need as a solo business owner…and it's about way more than simply hiring a random coach or taking yet another course. 

Find out more at bsfreebusiness.com/solo-support

Most of us start our businesses for more flexibility and freedom, but somewhere along the way find that we're trapped in a cycle of hustling. To stay solo, you need a realistic planning process that works for you and keeps you from chasing things that simply don't matter to you.

In this episode of the Staying Solo series, we're talking about planning with a focus on how to do it in a way that actually works not just for your business but your brain and your life. 

Find out more at bsfreebusiness.com/rethinking-planning

Service business owners often think that the "service" part of the business model means they have to run themselves ragged serving their clients. Or that they need to work around the clock to reach their goals. Nothing could be further from the truth. 

In this episode, we're digging into the need for "space" as a solopreneur, what that really means, and why it matters more than most of us realize. 

Find out more at bsfreebusiness.com/staying-solo-by-creating-space.

Too many solo business owners are underpaid (or not paid at all) as they fall into the trap of overinvesting in the business or pricing their services too low. And I'm not here for it.

In this episode, we're looking at the nuts and bolts of paying yourself a salary as a solo business owner as part of our Staying Solo series. 

Find out more at: bsfreebusiness.com/getting-paid

Have you ever been told you're playing small? Or that for you to have a legit business, you need a team? Or that you must have a mindset issue if you're not wanting to constantly grow?

I definitely have, and in this episode, we're having a heart-to-heart about the idea that "staying solo" means you're playing small because nothing could be further from the truth. 

Find out more at: bsfreebusiness.com/staying-solo

It's the most wonderful time of the year…summer! It's time for fun in the sun, beach reads, being by the water, and living it up.  And now's the time to prepare for the summer slowdown so you can make the most of it.

In this episode, I'm sharing practical ideas for ensuring you have a summer slowdown, including getting your priorities in order, taking time off, downgrading your marketing, and more.

Find out more at: bsfreebusiness.com/summer-slow-down

In this episode, we're exploring the world of Neuro-Linguistic Programming (NLP) and its use in the online business and coaching world, with a focus on what you, as a consumer, need to be aware of. 

I'm joined by Kathleen Oh, a coach trained as a Master Practitioner in NLP, to get her perspective on its problems and the potential for harm. 

Learn more at bsfreebusiness.com/neuro-linguistic-programming