Lead gen isn't your problem. Your client experience is.

In this Stay Paid episode, Sheila Reddy, founder and CEO of Mosaik, joins us to share how she transitioned from healthcare leadership to building one of the most client-focused real estate platforms on the market. What started as a frustration with her own homebuying experiences has turned into a solution that gives agents a competitive edge where it matters most—during the transaction.

💡 What You'll Learn:
✅ Why "digital transparency" is now a baseline consumer expectation
✅ The surprising origin of Mosaik—and what real estate can learn from healthcare
✅ Why AI doesn't need to do everything—just the right things
✅ The Domino's Pizza Tracker analogy that explains how agents can win more referrals
✅ How to stop obsessing over leads—and start delivering service that sells itself

🎯 Bonus: Hear why a color-coded Google Doc was the "best client experience" Sheila ever had—and why that shows the bar is way too low.

🔗 Resources & Connect:
• Learn more: mosaik.io
• Email Sheila directly: sheila@mosaik.io
• FREE Sample of ReminderMedia's Magazine: remindermedia.com/staypaidmarketing

🎧 This episode is a must-listen if you want to future-proof your business beyond leads and listings.

AI isn't just coming—it's here, and it's already changing the way the top real estate pros do business.

This week on Stay Paid, we welcome back Jason Pantana, marketing coach and Tom Ferry speaker, for a deep dive into the AI strategies every real estate agent must understand to stay competitive. From ChatGPT and Claude to CapCut and Canva, Jason shares the exact tools, prompts, and real-world applications agents are using right now to scale their marketing and dominate locally.

💡 What You'll Learn:

✅ The 4 essential AI output types every agent should use: Words, Images, Sounds, Videos
✅ How to build effective, repeatable prompts that actually sound like you
✅ What Answer Engine Optimization (AEO) is—and why it will soon beat SEO
✅ How to use Claude to generate branded seller reports in minutes
✅ Jason's favorite AI tools for social media content, video, and client engagement

🎯 BONUS: Use code AIM50OFF to get 50% off lifetime access to Jason's AI Marketing Academy!

🔗 Resources & Connect:
• AI Marketing Academy: aimarketingacademy.ai (Use code AIM50OFF for 50% off)
• Jason's Instagram: @jasonpantana
• ReminderMedia free sample: remindermedia.com/staypaidmarketing

Stephen Acree and Cody Smith of Acree Brothers Realty Team, the #1 agency in Lynchburg, Virigina, share expert open house strategies to attract top-tier listings, engage buyers, and convert visitors into clients. Learn how to get agents to send you the best opportunities, use a genius approach to involve neighbors and boost interest, and master a follow-up plan that builds trust and keeps prospects in your pipeline. Don't miss these tactics and a chance to optimize a lucrative lead source!

Connect | Resources

·      Download our FREE Open House Resource, including a turnkey open house kit (welcome sign, home survey, kid-friendly activities, and a lot more), a customizable Canva template for branding, an end-to-end open house playbook, and FREE landing pages to capture visitor info.

Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.

Do you have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

We're speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Call: 434-607-2976

Instagram: @acreebrothers

Email: stephen@acreebrothersrealty.com

Free webinar: "An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:00     It's a tough market

2:26     How to talk about the market

3:27     Who's moving & who's buying now

4:52     Target absentee owners & investors

6:35     Where to find absentee owners

8:20     Script for absentee owners

9:45     Prospect for your pipeline

11:44   What agents should be doing/saying now

15:06   The importance of that agent's attitude

16:03   Calling who and saying what

19:16   Off-the-market deals

20:27   Get back to the basic

23:11   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Finding Inventory: Strategies That Are Working in Today's Market

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we're sharing the hiring mistakes we've learned to avoid and what we believe are some of the most critical measures you can take to ensure you've got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

·      Free tool: Predictive Index Behavioral Assessment

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:34     Identify top performers from the start

4:34     Be a leader people want to follow

5:46     Create a rubric of qualifications

8:02     Don't turn red flags pink

11:07   Superstar characteristic: energy/passion

11:58   Superstar characteristic: communication

12:45   Superstar characteristic: motivation

13:31   Superstar characteristic: character

14:38   Questions to reveal character

17:59   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a "day one in real estate" class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Connect with Mike at mike@mikewagner.com

·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:14     Mike's backstory

1:50     New agents' biggest pain point

3:40     Mike's Class: Day 1 in Real Estate    

4:56     Drilling down into your SOI

8:08     Strategy for reaching out to your sphere

11:44   You have to be willing to ask for a favor

13:43   The power of handwritten notes

15:54   90-day new agent marketing plan

18:56   Testimonial – the impact of American Lifestyle

22:15   ACE marketing and the 3-legged stool

24:29   Marketing needs to be consistent

25:29   Handwritten notes: economical, soft-touch marketing

27:06   Social media epiphany

29:53   Social media combined with handwritten notes

33:05   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients' faces, and learn how to solve the age-old problem of what to give the client who has everything.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

Free e-book: "Getting Started with Relationship Marketing"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Don't be like Luke

1:43     e-gift cards

2:31     Gift cards to local businesses

3:19     Experiences

4:35     Homemade gifts

6:11     Gifts for self-care

6:40     Donation to a charity

7:32     Hobby-related gifts

8:36     Send a video text message

9:35     Tips when giving gifts

11:40   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it's a safe bet that your competitors are already looking for ways to implement AI to get ahead. That's why we're revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team's efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Growing adoption of AI technology

1:57     Maintaining authenticity with chatbots (Ray Ellen)

4:36     Impressive stats about chatbots

5:59     Writing prompts to get the most out of AI (Josh Stike)

8:48     Discover all that AI can do (Luke Acree)

10:05   Repurposing content with AI (Josh Stike)

14:16   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he's struggling to move up among Realtors® in the state—and now we're pretty sure we know why. His pain point may very well be the same one that's keeping you from achieving your best too. When you listen, you'll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients' every demand and set expectations, and why you must be intentional about the details in your schedule.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Free e-book: The Ultimate Rookie Year Guide

·      Free webinar: "Your 2024 Marketing Plan: A Path to $100K or More"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Discovery of a massive pain point

3:08     Lack of routine prevents efficiency & effectiveness

4:12     Be intentional about having a routine (example)

6:57     The power of setting expectations

8:07     Routines are good for your health

10:32   Routines encourage growth & discipline

14:35   Little things will make a difference

15:43   Action Item

What I Learned Sitting with a #1 Producer for Two Days

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we're sharing some of the very best advice we've heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Blog: "How Million-Dollar Agents Use Client Appreciation Events to Get Referrals"

·      Free printable: Real Estate Referral Partner Worksheet

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Best, hugely popular marketing tactic

1:37     Never pay for your client events (Luke Acree)

3:02     Get your clients involved; use a videographer (Shannon Gillette)

4:59     Mine your event for client reviews (Luke Acree)

7:14     Multiply your client touchpoints (Garrett Maroon)

8:37     Use events to produce referrals; script (Luke Acree)

12:14   Action Item

The Best Golden Nuggets of 2023 | Client Events

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that's going to actually help you build stronger connections—then it's got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You'll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it's delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Webinars

·      "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon"

·      "Your 2024 Marketing Plan: A Path to $100K or More"

Blog

·      "Get to Know Your Clients with the F.O.R.D. Method"

·      "Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia"

FREE e-book

·      You CAN Build a 100% Referral-Based Business

Special offer

·      staypaidpodcast.com/magazine

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     A unique and cost-effective holiday client gift

2:22     Family gatherings are ripe with opportunities

4:17     Clean your client mailing list

5:19     A truly personalized touchpoint

6:13     Proof of magazine's referral-generating power

6:42     Digital touchpoints for the holidays

7:56     Leverage in your follow-up [script]

11:44   Additional uses for your magazine

12:27   An amazing ROI

13:57   You need a REASON to call

17:06   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don't deserve their success and are going to be exposed as a fraud. It's called imposter syndrome, and in this episode, we talk about the symptoms, why it's so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Imposter syndrome defined

2:33     Experiences of imposter syndrome

3:03     Success can instigate imposter syndrome

4:05     Tom Brady | Humility can calm you

5:01     Symptoms of imposter syndrome

6:09     Luke confronts his vulnerability

7:09     You still know more than your clients

8:03     Practice is the antidote to insecurity

9:10     Tip 1: Challenge and share your negative thoughts

10:54   Tip 2: Focus on your strengths

11:43   Winners strive for more

14:17   Tip 3: Surround yourself with supportive people

14:43   Tip 4: Get a therapist/coach/mentor

19:30   Action Item

What is imposter syndrome and how can you combat it?

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren't opened or otherwise don't get you the desired response? In this Silver Dollar episode, we share the techniques we've tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Blogs

·      "How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)"

·      "The Best Email Segmentation Strategies for Real Estate Agents"

·      "Exploring Email Marketing Analytics"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     An email list is your most important asset

2:14     Tip #1: Ask a question

4:22     Tip #2: Target your audience

5:49     Short vs. long emails

6:56     Tip #3: Always include a single CTA

8:16     Tip #4: Plain text vs. designed HTML

9:54     Tip #5: Follow up produces conversions    

13:08   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Are you tired of hosting open houses that fail to generate quality leads and appointments? Rob Stein, one of the nation's leading authorities in real estate education, shares proven strategies to help you get more out of each of these events. Plus, you'll learn the real reason why agents continue to fail at an astounding rate (it's not just the market), get resources for free leads, and discover the principles that make it impossible for you to fail as an agent.

Connect | Resources

·      Website: robstein.com

·      On-demand training videos: earthtoorbittraining.com

Engage with the training videos at $119 a month, and get FREE access to Rob's incomparable Earth to Orbit group coaching. Simply email his team at admin@robstein.com and tell them "I heard Rob on Stay Paid!"

Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads.

Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

It's incredibly gratifying when a listener tells us they've gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we're sharing some of the best social media advice we've gotten from guests this year with the hope that you'll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what's popular now to make content creation super easy, and discover the inspired three-part video strategy that we're testing to keep viewers engaged longer.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:51     How to get better results from social media

1:33     Find and post about what is trending (Tamara Thompson)

3:29     Be consistent (Marie Lee)    

4:57     Don't create when you can document (Jeff Pfitzer)

6:35     Provide edutainment (Katelyn Rhoades)

9:03     Consume content and test what works (Eric Simon)

11:00   A new podcast is coming!

13:24   Action Item

The Best Golden Nuggets of 2023 | Social Media

Failure is a tricky thing. No one likes it, but everyone does it. It's inevitable. And yet when most people fail, they tend to get down about it.  Some are so negatively affected by failure that they stop trying and quit altogether. Still others don't try at all because they're afraid of that failure. But if we all fail at one point or another, then what makes successful people different from those just described? They've learned to fail well. Listen to this Silver Dollar episode to discover why failure is the antidote to the complacency success so often creates, two genuine benefits of failure that make a productive adulthood possible, and three ways to cope with the disappointment that mistakes can cause.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

QBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life by John G. Miller

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:53     Failure is inevitable

1:15     Failure in our own company

4:26     Failure is a great teacher [example]    

5:36     Failure fosters resilience

6:58     Failure encourages creativity

8:26     Failure promotes self-reflection

10:46   Failure gives you an opportunity to start over

12:46   4 tips for dealing with failure

16:46   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We're super excited about the format for this special 500th episode of Stay Paid. Borrowing from the popular Hot Ones show, we answer questions from our listeners and a few from our employees while eating hot wings. The hotter the wings get, the harder it is for us to keep our cool and make it through! But the struggle is worth it because we've some great questions that deserve equally great answers. Listen to find out the most overlooked marketing tactic that will radically elevate your brand, how we respond to a former guest who wants to know which strategy is really the best for building a brand, and our advice for winning over referral partners when you're new to the business and haven't yet built a reputation.

Plus, we've got a major announcement you won't want to miss. It's about a seismic shift that's going to bring even more value to our listeners. Visit www.remindermedia.com/episode500 for more details!

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith

·      $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi

·      Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:25     The Hot Ones challenge

2:52     Special thank you deal

4:16     Q1: To what do you attribute your success?

7:18     Q2: What's been your biggest disagreement?

10:03   Q3: Where do you see yourselves is five years?

13:47   Q4: Where is the best pizza?

17:05   Q5: What marketing tactic do Realtors® often overlook?

20:46   Q6: What would you say to agents who only want to do free marketing?

23:58   Q7: Cold-calling/door knocking vs. client events/magazines—what's your take?

28:21   Q8: What's your advice to graduates looking to start their careers in marketing?

32:35   Bonus Questions

36:12   Q9: What's the best way to attract referral partners when you're new to sales?

40:40   Q10: What is the one thing that, if it gets done, causes everything else to fall into place?

43:45   Announcing a new Stay Paid feed

48:01   Action Item

In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Free tool: Marketing Revenue Calculator

Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform

You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Get ready now for 2024

2:06     Step 1: Set income goal

3:08     Step 2: Identify lead sources

3:51     Step 3: Categorize and assign weights

5:01     Step 4: Calculate conversion rates

7:49     Step 5: Assign budget and activities

8:32     Step 6: Work the plan

12:34   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We've interviewed many guests who've told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he's had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team's motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Call Allie at 918-513-2797

·      Website: theinvestedamerican.com

·      Coaching and free e-book: alliesaleh.com

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:00     Allie's backstory

2:17     Reliance on confidence, mindset, relationships    

5:04     Activities that (re)built his business

8:10     Qualities that attracted agents to the team

11:27   Balancing motivation with accountability

14:36   Coaching and experience with mentors

17:45   The need to have someone in your corner

19:40   Thoughts on therapy and self-help

24:43   Advice for struggling entrepreneurs

27:41   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more

From Setback to Success: Our Vital Need for a Trusted Ally

We all want to be able to do more in the 24 hours we get each day. But juggling multiple balls at once means that no single ball gets 100% of your attention—and that's bad for your business. In this Silver Dollar episode, we discuss how a loss of focus injured the growth of our own company, why it can be difficult to say no to opportunities, and the startling impact the pursuit of multiple goals has on productivity. Listen to discover how implementing multiple initiatives puts your bottom line at risk, the strategy used by Warren Buffet to prioritize his goals, incredibly disturbing research about the inefficiency created by multitasking and interruptions, and tips for effectively maximizing your productivity.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Book: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss

·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Signs of a lack of focus

1:19     Story about Bills Gates and Warren Buffet

2:00     Poor company growth

2:51     The cost of not being focused

3:49     Be an optimistic realist

5:10     The need for discipline

8:45     The price of interruptions/multitasking

11:01   Big success comes from intense focus

15:45   Action Item

The Skill Set That Transforms Businesses and Lives

Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn't happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he's sharing his killer strategy with us. When you listen, you'll discover a foolproof referral script that has clients feeling like they're receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Connect

·      Social media: @peterjfournier on all platforms

·      Website: allthingsinsurancegroup.com

·      Training: petefournier.com  

Book recommendations

·      Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant

·      Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner

·      The 10X Rule: The Only Difference between Success and Failure by Grant Cardone

·      Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

Free e-book

·      Lead Generation for Insurance Brokers

You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more

0:00     Introduction

2:19     Peter's backstory

3:39     A $73K weekend

5:39     Staying in front of your clients

8:15     How to ask for a referral (strategy)

11:33   Referral closing ratio

12:14   Client touchpoint strategy

14:31   How to recruit agents

17:15   How to persevere in lean times

20:00   Recommended books

23:56     Action Item

In this Silver Dollar episode of Stay Paid, we get to the point and down to business with some hard-hitting, practical advice for hosting a stellar seminar that will get butts in seats. We talk through various reasons to host an educational presentation, share a long list of highly popular topics suitable for real estate, and give tips for how to best promote your event to your ideal audience. Listen to discover how to attract new leads with an easy strategy that piques interest in your topic, our golden sequence for sending email invitations that get people to register, and a ninja-level tip for repurposing your seminars.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      For more about hosting a real estate seminar, listen to episode 251: How to Generate More Leads Using Educational Workshops (with Faina Shapiro).

·      For more details about the planning phase of hosting a seminar, check out the blog "How to Host a Successful Educational Seminar [8-Step Process]."

·      You can get more free resources, including e-books, lead magnets to attract new leads, and useful printables by visiting our Resource Library.

0:00     Introduction

1:42     4 reasons to host a seminar

3:42     Popular real estate seminar topics

7:13     Tips for promoting a seminar

9:01     Recommended email invitation sequence

11:50   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

3 Keys to Seminar Success: Planning, Topics, Promotion

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He's also the cofounder of BAM (Broke Agent Media) and serves as the organization's chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well).

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Website: nowbam.com

·      YouTube: @nowbam

·      Instagram: @thebrokeagent

·      Podcast: Over Ask presented by Broke Agent

·      Training and education: BAMX

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:52     Eric's backstory

2:38     The evolution of the Broke Agent

5:38     Simultaneous growth across platforms

6:25     The road to Eric's true calling

8:04     The shift to serious real estate news

11:55   BAM delivers what other outlets lack

14:04   How to keep content fresh on a mass scale

17:08   Maintaining the integrity of a growing brand    

21:08   Promoting the BAM brand with conferences

23:11   Thoughts about AI

24:00   Thoughts about virtual brokerages

26:10   Thoughts on best channels for real estate

28:09   Recommendations and advice    

32:09   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

Follow Stay Paid:

https://www.tiktok.com/@staypaid_podcast 

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Talking Content & Social Media with The Broke Agent | BEST Platform

As an entrepreneur, there's no escaping the challenges that can impede your success. You've got to secure funding, manage cash flow, navigate market competition, and adapt to rapidly changing conditions. And that's just the business-side of things—there's also the emotional toll of uncertainty, long hours, and insidious doubt. It can be tough to stay resilient. In this episode, we're sharing four ways to bolster your resolve so that when you hit a rough patch, you'll have what you need to keep going. Listen to discover why your goals may not be sufficiently motivating (and what to do about it), the one thing with the most power to influence nearly every aspect of your life, and the serious problem perpetuated by the current "hustle and grind" culture that is sapping your energy.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:33     Being resilient is difficult

2:35     99% won't accept this advice

4:14     Strategy: Be super specific about your goals | Know thyself

5:40     Specific goals get you through adversity (story)

8:18     Strategy: Invest in yourself | Choose your environment

10:45   Strategy: Get an accountability partner | Put skin in the game

11:47   Strategy: Rest, reflect, recharge

15:15   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We're talking with Shaun Peet, a top NASCAR pit crew coach who trains elite teams, including those competing in this year's Daytona 500! Drawing from his experience, he cofounded DECK Leadership, a company focused on improving the workplace through diversity, efficiency, culture, and kindness. Listen to learn how to build a valued crew, foster next-level teamwork, and handle poor performers effectively.

Connect | Resources

·      Websites

-   DECK Leadership

-   Trackhouse Racing

-   shaunpeet.com

·      Book: 12 Second Culture

·      Follow Shaun on LinkedIn  

Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads.

Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

We're talking with Jason Smith and Dave Alison, the CEO and COO, respectively, of Clarity 2 Prosperity. Together, they explain how the techniques described in Jason's book, The Bucket Plan, take an intangible service like financial planning and turn it into a process that prospects can experience and understand. The basic principles that inform their tactics are ones that professionals in any industry who sell complicated services or intangible products can use to move prospects forward in the sales process. When you listen, you'll learn four steps you can use to package your wisdom into a process clients can understand, a simple technique to dramatically increase your clients' engagement while enhancing your authority and credibility, and the power of stories, analogies, and visuals to eliminate confusion and persuade an audience. 

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      The Bucket Plan: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason Smith

·      Free e-book: "Lead Generation for Financial Advisors"

·      You can get more free resources, including lead magnets and additional e-books, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:17     Jason and Dave's backstory

2:00     Origins of the Bucket Plan

4:41     Selling a 4-step, tangible process

8:35     Visualization | Let clients see the process

11:11   Advisors #1 job is to simplify

16:00   The impact of simplicity [Golden Nugget]

17:39   The psychology of engaging your clients

19:37   A structured process is scalable

20:42   Using the process for lead generation

23:11   Book recommendations

28:00     Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ I

Insurance agent looking for your own personally branded magazine? Visit: https://remindermedia.com/staypaidfinancial/

We can't help but notice the increasing number of Stay Paid guests who are holding client events, and it makes sense. These events are great way to show how much you appreciate your clients' business and gather referrals. In this Silver Dollar episode, we're sharing 12 client event ideas—that's one for every month in 2024—from some of our top guests. Listen to find out how to get other people to pay for your event, a follow-up sequence that will multiply the power of your event, and our advice for getting tons of Google reviews while avoiding algorithmic suspicion.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Podcast episodes

·      Ep. 257: How to Use Instagram to Close $50M in Sales (with Shannon Gillette)

·      Ep. 239: How to Ask for REFERRALS the Right Way (with Barb Betts)

·      Ep. 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker)

·      Ep. 426: How to Build a Referral-Only Business (with Garrett Maroon)

·      Ep. 275: How Marc Minor Built a $500M Book Using Referrals

·      Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business (with Stacy Allwein)

Free resource

·      Real Estate Referral Partner Worksheet: Use this free resource to identify the businesses and people in your area with whom you share a common clientele but don't compete for business.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We interview Kostya Kimlat, a magician who has helped refocus and reenergize the sales and customer service staff at dozens of well-known companies, including Balfour Beatty, Walt Disney World, Morgan Stanley, and Siemens. (You may know him as the guest who stumped Penn and Teller on their show Penn & Teller: Fool Us.) His ability to translate "thinking like a magician" and managing "perceptual transactions" to creating your desired effect in clients is not only unique but also incredibly insightful and useful. When you listen, you'll learn a genius strategy to dramatically increase access to more prospects instantaneously and without depleting your resources, tips for how to read a room and know what each person needs to stay engaged and satisfied, and four simple steps to create interest and build trust with any audience in any situation.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: thebusinessmagician.com

·      Watch Kostya's performance on Penn & Teller: Fool Us

·      Hocus Pocus Practice Focus: The Making of a Magician by Amy Kimlat

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:06     Kostya's backstory

1:57     Businesses should "think like a magician"

3:24     Customers prefer magicians to jugglers

4:33     Focus on perceptual management

5:42     From magician to motivational speaker

8:31     Thoughts on marketing

10:39   Fast growth vs slow and steady

13:25   Optimizing his opportunity with Penn & Teller

15:32   Getting into your audience's heads [Golden Nugget]

18:59   Reading visual cues | Paying attention

23:16   Ways to connect with different needs of your audience

29:27   The illusion of reading minds

30:32   Being shaped by adversity

34:41   Kostya fools Luke and Josh

40:04   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Want to request a free sample of our magazine? Visit: https://remindermedia.com/staypaidnewagent/

The idea of having a difficult conversation is uncomfortable primarily because we expect the other person to become defensive—and rarely are we disappointed. But what if you could soften, even eliminate their defensive posture? In this episode, we share six proven tactics that will not only dramatically reduce the tension that tough conversations create but also earn you the respect of the other person. When you listen, you'll discover the main cause of challenging discussions and how to eliminate it, how to immediately set a tone that will encourage cooperation, and three key points you must include in every effective confrontation.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity by Kim Scott

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

1:38     One skill that exponentially improves your life    

3:42     The benefit of being radically candid

5:00     Step 1: Tell them this is a difficult conversation

8:50     Step 2: Step 2: Ask permission

9:29     Step 3: Own your part of the problem

11:19   Step 4: Own your feelings (F.B.I.)

13:24   Step 5: Be specific with the details

16:16   Step 6: Listen and seek to understand

20:10   Action Item

Rosamaria is the CEO of Trusted American Insurance Agency (TAIA) in Sacramento, CA. She's a seasoned professional speaker who likes nothing better than to help her audiences harness the power within themselves to take action and achieve their goals. We talk with Rosamaria about several subjects, including strategies for building a team, how to provide value to customers and agents, and the key to strong branding. Join us to discover the best way to give value that builds a business and your confidence, two vitally important components of creating a successful insurance brand, and three tactics that new and experienced agents can use to generate leads and find quick wins.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Connect with Rosamaria on LinkedIn

·      Website: taia.us

·      Free e-book: "How Independent Insurance Agents Can Increase Service and Lines of Coverage"

·      You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Looking to increase your referral rate? ]

Visit: https://remindermedia.com/staypaidinsurance/

0:00     Introduction

2:56     Rosamaria's backstory

4:11     You need to have a "why"    

5:21     Referral and retention strategy

6:44     3 steps to building a successful agency

10:36   Personal growth and source of motivation

13:10   Building a new brand

15:38   Strategies for finding leads

18:49   Thoughts on transparency in the industry

20:12   Thoughts on the role of an agent

23:19   Action Item

Artificial intelligence has already changed what the future looks like—there isn't a single industry where it hasn't made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process with the ultimate benefit being the ability to make more commission faster. Listen to discover how AI can pinpoint the homeowners in your market likely to move and maximize your limited resources, automate and streamline lead qualification to free up more hours in your day, and ease the pressure of consistently nurturing leads with faster and easier content marketing.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Special offer: Get a 50% discount from Catalyze AI at catalyzeai.com/remindermedia

·      Free webinar: "An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market"

·      Blog: "AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads"

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:50     The explosive popularity of AI

2:35     Use AI to enhance lead targeting

5:40     Catalyze AI: Identify property beneficiaries

8:28     Use AI for improved efficiency (chatbots)

10:24   Use AI to create better lead nurturing content

11:00   Select the best ChatGPT prompts

17:35   Action Item

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you'll hear him talk about branding a business, including the essential need to offer stories that connect with people's emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: impactlegacygroup.com

·      YouTube: Life Insurance Academy

·      Instagram: @rogershort

·      Facebook: @rogershort

·      LinkedIn: @rogershort

·      Free e-book: "The Relationship Marketer's Guide to Branding"

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/

0:00     Introduction

1:02     Roger's backstory

1:53     Story #1: Climbing in Colorado

3:29     Life lessons you learn from doing hard things

5:37     The motivation to build Impact Legacy Group

9:57     Story #2: First exposure to life insurance

13:03   Building a brand | The start of the Life Insurance Academy podcast

16:25   Building a brand requires authenticity

18:37   Be authentic, provide good content, and people come to you

20:59   Top telephone sales tips

22:32   The power of storytelling

27:15   Advice for facing adversity

32:47   Action Item

We've got six tips for how you can enhance your influence and deeply connect with an audience, whether it consists of one or one hundred. Put into practice, these tips will enhance your sales presentations, your day-to-day conversations, and even your personal relationships. When you tune in, you'll find out a never-fails question you can ask to ensure your audience got the message you wanted them to, the strategy that ensures your audience will empathize with you and your message, and how to build your confidence when addressing an audience regardless of the topic, time, place, or occasion.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Communicate for wealth and influence

4:05     Tip #1: Be an amazing listener and observer

5:25     How to get feedback

7:09     Tip #2: Connect through emotion

8:54     Know yourself and your audience

10:38   Tip #3: Speak with conviction

12:08   Tip #4: Prepare to be confident

15:43   Tip #5: Keep it simple

17:26   Tell stories    

0:00     Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

6 Dynamic Strategies to Become a Communication Virtuoso

Stacy Allwein has been an agent for 20 years and, along with her team, has sold properties totaling more than $57M with the majority of her clients coming to her through referrals. When you listen to Stacy's interview, you'll hear her talk about four simple but highly powerful ways you can nurture relationships, build trust, and become unforgettable. Tune in to discover a nuanced way to introduce the topic of real estate into your pop-by conversations, the client appreciation event that can routinely attract 200+ people every year, a no-pressure approach to making warm calls that keeps you top of mind, and several unique activities to promote your brand and generate goodwill while meeting the needs of your community.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: allweinteam.com

·      Email: stacy@allweinteam.com

·      Instagram: @allweinrealtor

·      Phone: 301-606-6716

·      Webinar: "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon"

·      Free 12 Month Pop-By Printable Bundle. You can find more free resources, including e-books and lead magnet to attract clients, when you visit our Resource Library.

0:00     Introduction

0:57     Stacy's backstory

1:32     Relationships over other lead-gen tactics

3:16     Top relationship-nurturing activities

4:32     How to conduct client pop-bys

8:01     Making warm calls

10:48   Unique relationship-nurturing activity

11:55   Focus on relationship and the business will come

13:08   Hosting client events | Client event ideas

16:53   Working with family | Hiring agents

20:45   Geofarming strategy

25:39   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Looking for a new way to generate a consistent flow of leads? Visit:  https://remindermedia.com/staypaidfollowup/

If you don't have a client database, you're doing yourself a huge disservice. The value of your business is in your client list, and we're giving you everything you need to build one with speed and efficiency. (And if you're already working with some form of a list, we've got key tips for how you can make it better.) Watch and discover the essential information you need for each of your contacts and how to get what you may be missing, useful suggestions for the different ways you can segment your list to pull the most value from it, and the one thing that—if you don't do it—will render your database useless.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

To find a person's contact information, consult these sources:

·      BeenVerified

·      Whitepages

For more helpful information, check out these blogs:

·      "How to Build an Effective Contact Database in Under 5 Minutes"

·      "Get to Know Your Clients with the F.O.R.D. Method"

·      "The Best Email Segmentation Strategies for Real Estate Agents"

Free database template

·      Contact Database Template

Want Josh and Luke to help you with your marketing?

Visit: https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:51     The value of a customer database

2:04     Build your customer database

3:46     Segment your customer database    

7:39     Information to include in your customer database    

9:18     Keep your customer database up to date

10:12   Act on the information in your customer database

12:47   Action Item

Amid a market where the majority of real estate agents are struggling, Realty ONE Group's Cory Jo Vasquez shares powerful strategies to help them thrive. Learn the one thing to know before spending on marketing, how you can generate leads with zero cash flow, and why habits and routines are key to long-term success. Don't miss this must-watch episode packed with insights to keep your business moving forward—because in tough times, strategy and mindset are what make the difference!

Connect | Resources

·      Website: realtyonegroup.com

·      Download Stephen Acree's FREE 2025 Client Touchpoint Calendar. It's the exact plan he used to generate 269 deals in 2024!

• Call Stephen at 434-216-5306

·      Must-catch episode: How We Closed 40 Transactions from Absentee Owners

Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads.

Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He's sharing specific SEO advice, the best platforms for distributing value and building trust, and his recommendations for topics that even a novice blogger or new real estate agent can knock out of the park. When you listen, you'll discover the valuable SEO strategy that catapulted Kyle's rankings on Google, a reliable source of popular blog topics that so many agents routinely fail to consider, and why videos, podcasts, and blogging provide continuous value that posting to social media simply cannot—and never will—deliver.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Email: kyle@thehandyteam.com

·      Instagram: @realkylehandy

·      YouTube: @kylehandy

·      Blog and trainings: kylehandy.com

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

0:00     Introduction

1:14     Kyle's backstory

2:51     Moving to eXp

5:01     Attract agents with content marketing/blogging

9:29     SEO tips and tools for ranking on Google

11:45   Advice for new bloggers

14:34   The evolution of Kyle's website [Golden Nuggets]

16:54   Kyle's business and life today

18:25   The superiority of content marketing for lead-gen

23:11   Ranking channels/platforms – email

26:05   Ranking channels/platforms – video, podcast, blogging

27: 13   Ranking channels/platforms – social media

31:55   Thoughts on ranking locally

33:59   Long-term consistency, stability, and credibility

36:52   Top content ideas for real estate agents

42:45   Action Item

In July, Luke was a keynote speaker at the Eight Percent Nation Conference founded by insurance industry guru Cody Askins. It was an amazing event, but when he reflected on everything it took to achieve his goal of being center stage at a major conference, he realized there were a few lessons he learned along the way: two that pushed him forward . . . and one that held him back. Listen to discover one of the most helpful tactics that will clarify your vision of success and keep you moving toward it, a reason for the reluctance so many of us feel when we need to promote ourselves in the pursuit of what we want, and the roles that opportunity and preparation play in getting you ready to seize what's within your grasp.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Cody Askins on YouTube @CodyAskins

·      Website to earn more about the Eight Percent Nation

0:00     Introduction

0:54     Appearance at 8% Nation    

2:43     Lesson 1: The power of visualization

4:22     Lesson 2: Limiting beliefs fueled by fear and ego

7:31     Appreciate the steppingstones; you learn from them

9:10     Lesson 3: Do the work to be prepared

11:19   Summary

13:00   Action Item

3 Transformative Steps to Personal Success

In this week's interview, Jason Martin, who leads one of the country's top real estate teams per the Wall Street Journal, talks about how video has changed his lead generation strategy and the super unique tactic he uses to attract and retain only the best agents. But what stands out is his view on personal growth and the priority he gives it in his professional and personal life. His perspective, and how he puts what he believes into practice, has the potential to fix what he feels is wrong in real estate—and probably a lot of other industries as well. Tune in to find out the one factor that distinguishes top performers from all others in every industry, why some of the most successful leaders are able to achieve a delicate balance that most of us are afraid to try for, and the adverse consequences of choosing a road our lives will travel on before we decide upon a destination.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect on Instagram or Facebook @jason.d.martin.5

Set an appointment with Jason on Calendly: https://calendly.com/jasonmartin1on1/jason_martin

0:00     Introduction

2:04     Jason's backstory

5:11     Most effective lead-gen strategy    

7:20     The key to lead gen is consistency    

10:31   It's too easy to give yourself a free pass 

12:11   The master of discipline – Michael Jordan, the master of discipline

15:07   Finding motivation in the setbacks

17:31   A leader's first great balancing act

19:16   A leader's second great balancing act

23:22   Attracting and keeping good agents

28:10   "What do you want out of life?"

34:26   Advice to agents who are struggling

38:19   Action Item

Want to find a way to generate a new consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

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Find Your People | Build Your Tribe | GROW Your Business

Some of the most successful guests we've spoken to on Stay Paid agree that having a loyal group of social media followers is indispensable to growing a business. But having followers suggests that there is a leader, so the key question is how do you become a leader that others want to follow? In today's Silver Dollar episode, we talk about how to build a tribe that is invested in your success. When you listen, you'll discover the biggest mistake people make when trying to grow an audience on social media, the secret to standing apart and above the vast majority of businesses on these platforms, and the fundamental reason why people join and stick with a tribe.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Tribes: We Need You to Lead Us by Seth Godin

·      Tribes: The Ultimate Guide to Create a Following for Your Business Using Social Media by Seth Godin

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:54     What defines a tribe

2:29     Your vibe, your tribe, your niche

4:15     Tribe leaders need to be remarkable

6:52     Quality leaders provide value to their tribe

9:23     Be intentional about people allowed into your life

13:31   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We're super excited to have Caroline Pinal, cofounder of Giveback Homes, talk about the amazing way this organization is offering real estate professionals a means to inspire social change and build trust among their prospects and clients. If you've been thinking about finding a way to stay better connected with your clients, have a desire to become more involved and visible in your community, want to support a charity but aren't sure how to pick a legitimate cause, or wonder whether prioritizing purpose over profit is really a sound way to build a successful business, then this is an episode you don't want to miss.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Website: givebackhomes.com

0:00     Introduction

2:25     Giveback Homes backstory

4:34     Balancing profit and charity

6:34     How Giveback Homes operates

7:53     Opportunity to involve your clients [Golden Nugget]

9:10     Benefit of incorporating philanthropy into a business

10:49   How to select a charity to support

12:10   The fear of taking the first step

14:49   The power of storytelling

15:52   Doing social good makes good business sense

17:18   Caroline's advice to struggling entrepreneurs

21:48   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Want help becoming unforgettable with your clients? Visit: https://remindermedia.com/forgottenagent/

There is one thing that the world's most successful entrepreneurs all have in common: they act. It's the real secret to their success. In this episode, we explain a very simple strategy that will enable you to take meaningful action—and produce guaranteed business growth. Join us to find out why school dropouts seem to have a knack for becoming super successful businesspeople, which business ideas are most likely to succeed while the majority of other ideas fail, what it means (in practical terms) to "fail fast," and a three-step strategy that will safely get you to the other side.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

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The Ironclad Key to Growing Your Business

Marie Lee ditched all her lead-generation strategies except one—posting content on Instagram. Of course, there is a keen method to her madness, and it's working to the tune of $10 million in sales in only two years. When you listen to her interview, you'll hear her explain what she does, how she does it, and the advice she has for agents who want to experience their own success. Tune in to discover the key strategy for turning your Instagram followers into paying clients, a tried-and-true technique for posting content that ensures your audience will keep coming back for more, and three criteria you can use to generate content that will resonate with your followers.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Connect with Marie on Instagram: @movemetotennessee

·      Recommended book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:38     Marie's backstory

3:35     Her move into real estate

5:06     Going all-in on Instagram

7:55     Driving business with a niche strategy

9:47     Content strategy to promote reach/exposure    

11:59   Moving/nurturing leads through her funnel

14:02   Her email strategy

17:56   Her Reel content strategy

20:35   Following people outside your industry 

22:28   Gaining efficiencies [Golden Nugget]

25:08   Advice for new agents

28:25   Action Item

Want to become unforgettable with your own personally branded magazine? Visit: https://remindermedia.com/forgottenagent/

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Follow Stay Paid:

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https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

How to Grow Your Instagram | Agent's ORGANIC Secret Netted $7M

Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you'll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors' trust, and the results-driven formula to use when developing an irresistible value proposition.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Article: "How to Build a Personal Brand (Complete Guide)" from Thinkific.com.

·      Book: Building a Story Brand by Donald Miller

·      Tool: answerthepublic.com

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:54     Competition among brands

1:25     Brand control

2:18     Step 1: Build a foundation

4:22     Step 2: Choose a target audience

5:38     Step 3: Create an irresistible value proposition

7:21     Step 4: Optimize your personal website

10:55   Step 5: Create a content strategy

14:07   Step 6: Build a community

16:56   Action Item

We're talking with Ryan Zook, cofounder and CEO of the Dwellus Group. Ryan's been recognized by REALTOR® Magazine as a top "30 Under 30" agent, was named one of Virginia's 100 most influential agents, and has been featured on HGTV's House Hunters. Listen to his interview to hear more about creating and promoting a value proposition, the art and science of finding, keeping, and releasing talented agents, and the phenomenal success he's had since joining Real Broker, LLC a little less than a year ago.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: dwellus.com

·      Instagram @ryanzook

0:00     Introduction

1:16     Ryan's backstory

2:00     Filming "House Hunters"

3:55     Keys to success: strong branding

7:27     Promoting your value prop [Golden Nugget]

10:11   The art and science of keeping talent

12:36   Policy on team meetings

14:48   Cutting an agent from the team

17:45   Thoughts on maximizing talent

20:03   Coaching dual-career agents

22:21   Coaching agents to generate leads

26:09   Real Broker: recruiting downline agents

32:13   Know and promote your value prop [Golden Nugget]

35:55   Action Item

Join us for a power-packed conversation with some of the insurance industry's top leaders: Alex Branning, founder of Agent CRM; Nick Bravo, CEO of Level Up Marketing; and Nate Auffort, an agency owner and founder of SWAT Training (Strategic Wealth Accumulation Tactics) who also runs the SWAT conference for insurance professionals. Topics include the benefits of cutting-edge CRMs, costly mistakes that render PPC Google Ads ineffective, and the mindset and skills needed to build lasting wealth.

Connect | Resources

Websites

·      Agent CRM

·      Level Up Marketing

·      SWAT Financial

Connect

·      Connect with Nate on LinkedIn and learn about SWAT Training (Strategic Wealth Accumulation Tactics) and the SWAT conference

Books

·      Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy

·      Extreme Ownership: How US Navy Seals Lead and Win by Jocko Willink and Leif Babin

Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads.

Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

This week on Stay Paid, we're taking the time to examine a few thoughts—we call them truths—that have the power to make you reconsider the way you think about fortune and failure. Taken to heart, these three truths will encourage you to take positive actions that are guaranteed to create breakthroughs in both your business and your personal life. Listen to find out the key to believing you are doing exactly what you need to be doing—and sticking with it; how to make failures, missteps, and setbacks work for you and not against you; and a critical reason so many feel stuck and what you have to do to move forward.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

If you believe you have what it takes to be an outstanding salesperson, then consider working with us! Visit careers.remindermedia.com for the latest opportunities.

0:00     Introduction

0:51     Truth #1: The grass is greener where you water it

3:49     You get to the other side through patience

4:35     Be disciplined, be consistent, fix the cracks

7:25     Truth #2: Any failure can be overcome  

8:17     Admitting failure retains control over it 

9:44     Drop the façade and be authentic

11:05   Truth #3: Create an environment in which you can thrive

12:10   Be willing to fire people from your life

15:21   Action Item

3 Truths Everyone Should Live By

We are excited to be speaking with Janet Brinck, cofounder and director of strategy and growth of Dwellus real estate and owner of Real, a national coaching and training program for agents. Listen to her interview to discover strategies for expanding your business through the art of leverage, how to generate meaningful conversations, ways to elevate your credibility through your social media content, and how to overcome adversity when the going gets tough.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Connect with Janet: janet@dwellus.com

·      Instagram: @janet.brink

·      Website: dwellus.com

0:00     Introduction

1:48     Janet's business bio

3:04     Building a successful team at The Dwellus Group

7:00     Training agents to generate leads

8:45     Using video on social media to generate leads

11:30   Being authentic on social media

16:16   Don't create; document instead

17:28   Client touchpoints – examples

19:12   A deeper dive into client events

22:09   Motivation: Share the good and the bad

27:26   Faithful Agent Conference

30:33   Action Item

Want to become unforgettable with your very own branded magazine? Visit: https://remindermedia.com/forgottenagent/

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In this Silver Dollar episode, we continue our focus on using Facebook ads to generate a never-ending stream of leads for your business with a pro tip for making the most out of those leads—hire an internal sales agent (ISA). Listen to learn how an ISA can help you convert more leads into paying clients, when's the best time to bring one in, and the biggest mistake you can make when managing your pipeline of leads.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 

Connect | Resources

Callnovo.com The ISA used by Luke's brother

Facebook Ad Services at https://remindermedia.com/staypaidfollowup/

Personally branded magazine https://remindermedia.com/staypaidmagazine/

0:00     Introduction

1:22     The right time to hire an ISA

3:08     Baseline measures for an ISA

4:50     The real benefits of an ISA

5:49     What to look for when hiring an ISA

6:54     Set realistic expectations | benchmarks

9:15     Why you need extensive follow-up

10:52   Help to generate leads for your business

12:23   Action Item

Should You Hire an ISA to Follow Up with Leads? [Part 3 of FB lead generation]