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Explore every episode of the podcast Stay Hungry - Marketing Podcast

Dive into the complete episode list for Stay Hungry - Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Mindset - Rebuilding Yourself with Harry Purdy20 Jul 202501:11:02

From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation.  But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone? 

In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his journey from morbid obesity and crippling intrusive thoughts to finding true strength. He reveals the moment at a cup final that forced him to confront the man he’d become and how that sparked a gruelling battle, not just with the scales, but with the people-pleasing, anxiety, and self-doubt that were truly holding him hostage. 

This is a raw conversation about what it really takes to rebuild yourself from the inside out. It’s for anyone who knows their struggle is about more than just numbers on a scale or in a bank account. It’s about forging a new identity.

Here's what you'll learn:

  • The Turning Point: How a love for football exposed a hard truth that changed everything. 
  • Beyond Self-Discipline: Why discipline is a myth and how to make choices that serve the person you want to become. 
  • Winning the Head Game: Actionable strategies to manage the intrusive thoughts and anxiety that can derail your progress. 
  • The People-Pleaser Trap: How to stop putting others first at the expense of your own mental and physical health.
  • Prevention vs. Cure: The difference between a quick-fix transformation and building a lifestyle that creates lasting change. 

If you're ready to stop fighting yourself and start building a life you're proud of, this episode is your blueprint.

Listen now!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Rewiring Your Life with Imthiaz Ghulam13 Jul 202501:22:46

In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your own terms.

We dive deep into the nature of failure and why embracing it is the only true path to success. The conversation explores the difference between tangible achievements the world can see, like business and physique, and the continuous, often more difficult, work of improving our personal lives.

From being convicted of drug offences and spending time in prison, to a complete transformation, finding purpose and helping people better themselves. It's a raw and honest look at what it truly means to turn your life around, one decision at a time.

In this episode, you will learn:
🔥 Why leading with your failures can be a source of strength.
🧭 How to navigate the feeling that you don't fit into the "system."
🌱 The difference between tangible success and personal growth.
🚀 That failure isn't just a part of the journey - it IS the journey.

Listen now to start rewiring your life!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - The Real Reason People Hit 'Buy Now'11 May 202500:39:31

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features. 

Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves. 

🔍 Are your customers problem aware? Understanding if your audience knows they need a solution. 

💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic. 

🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness. 

🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!). 

🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key. 

Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy. 

🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Using Adversity to Fuel Your Fire with Brad Burton20 Aug 202300:48:24

In this episode of Stay Hungry, Andy is joined by Brad Burton, the UK's #1 motivational business speaker. As The Times aptly put it, there's more to Brad than meets the eye. Beneath his self-styled Manchester exterior lies a business mind that's anything but ordinary. Brace yourself for an explosive conversation. 

Get ready to be inspired, challenged, and motivated as we dive into the world of Brad Burton, where business disruption meets personal growth.

KEY TAKEAWAYS

  • Stop comparing your life to others, it’s about what you want.
  • Everything is in flux. Handling change is easier when you accept that.
  • Life is precarious, so max the value you get from what you are doing.
  • Be content.
  • Adversity is a part of life. Dealing with s**t equips you to deal with future issues.
  • Stop worrying. Usually, it is not going to happen.
  • If you're going to imagine your future make it positive.

BEST MOMENTS

‘The 1st person I had to convince was myself. ´

‘Ensure the thing that gives (breaks) isn’t you.’

‘Choose somewhere, and f**king head towards it.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

https://www.bradburton.biz/15

Brad´s Alton Towers Business Event

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands includ

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - The Psychology of Sales With Brian Will06 Aug 202300:41:33

For this episode, Joel is joined by Brian Will of Brian Will Media, who is a serial multi-industry entrepreneur and a leading Business and Sales Management Consultant, who currently runs multiple businesses. Today, he and Joel sit down to discuss the psychology of sales. Brian explains how to get inside the mind of your potential customers, work out what they want, then provide it and explain it to them so that they can't resist buying from you.

KEY TAKEAWAYS

  • Without sales, you don't have a business.
  • Ask the 3 whys.
  • Create a profit and loss account for each employee. If someone can't be trained to turn a profit, they need to go.
  • People don't like salespeople, overcome that mistrust.
  • Identify objections, and work out how to overcome each one, so you have a response ready for each objection a customer may raise.
  • Don't talk to people who won't pay your prices, or who have a problem your product can't solve.

BEST MOMENTS
‘Sales runs the world. ´
‘Coach them up or coach them out.’
‘Call them out on the BS.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://brianwillmedia.com/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 201

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Who The F*ck is Codebreak30 Jul 202300:52:31

In this episode, Joel, and Andy peel back the curtains of what Codebreak do. Brace yourself for a riveting exploration of how Codebreak helps hungry business owners to soar into unprecedented heights of success.

Together, they discuss how they help their businesses to scale to seven figures or achieve the next seven figures, using digital marketing. They talk through their done-for-you marketing, coaching, and workshops.

If you're a business owner seeking inspiration to move you and your business forward, this is the episode for you.

KEY TAKEAWAYS

  • The combination of better marketing and better thinking is dynamite.
  • Mindset is really important.
  • Codebreak works out a unique strategy with every client.
  • Not every platform works for every business. Codebreak knows which ones are right for you.
  • 9 out of 10 businesses don't tell people what they do.
  • Follow up on every conversation or lead.
  • Ask – if you don't ask you definitely won't make a sale.

BEST MOMENTS

‘We're gonna teach you how to bang the drum, how to attract people towards you.’

‘For every £ he spends on Google Ads he gets £10 back.’

‘90% of the people listening to this are undercharging for their product or service.’

‘We're doing more and more training workshops now, for groups.’ 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo,

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Getting Meticulous With Athena Cauley-Yu23 Jul 202300:55:08

Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.

Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.

Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.

The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.

Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.

Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.

If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.

KEY TAKEAWAYS

  • You can have an amazing impact on the w

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Resilience - The Mindset to Succeed16 Jul 202300:48:50

In this powerful and profoundly personal episode, Joel Stone, co-founder of Codebreak, peels back the curtain on the adversities he's faced and how they've shaped his indomitable business mindset.

Joel takes us on an intimate journey, starting with a family tragedy that struck in his birth year. It's a story steeped in resilience, determination, and an unshakeable drive that saw him launch a business even as he grappled with a severe mental health diagnosis. It's raw, real, and speaks to the heart of anyone who has ever faced or is facing significant challenges.

He explores the influence of early-life adversity, sharing how his childhood trauma created an unexpected springboard into a powerful business mindset. Joel's experiences, though challenging, have been catalysts for personal growth and entrepreneurial resilience.

The poignant loss of a dear friend is shared not as a tale of despair, but as a spark that ignited Joel's passion to empower others. It’s a testament to his ability to channel pain into purpose, a reminder that our darkest moments can illuminate our most meaningful mission.

Thrive or die? Joel discusses the inevitable crossroads we all encounter, the moment when we must choose between surrendering to circumstance or rising above it. It's a powerful exploration of making tough choices and confronting the doubters head-on.

Building resilience is at the core of Joel's story, as he discusses harnessing the power of adversity for the benefit of others. This episode serves as an honest portrayal of resilience, offering listeners insights into the gritty reality of resilience-building, and how it can be transformed into a force for good.

So, buckle up for an emotional rollercoaster ride with Joel. Be prepared to be inspired, moved, and come out the other side with a fresh perspective on resilience and its pivotal role in business success. Don't miss out on this special episode – a testament to the power of a resilient mindset in the world of business.

KEY TAKEAWAYS

  • Most business owners take a fair beating on the way to success – so a resilient mindset is essential.
  • Rising above things and keeping going when things get difficult, builds resilience.
  • Everyone has their limits, when you are struggling, don´t be afraid to seek help.
  • Having a purpose and pursuing it creates drive. The will to get up and keep going, regardless. It enables you to channel your pain into something meaningful.

BEST MOMENTS

‘Generally, the most successful business owners you see have been able to take a lot of s**t ´

‘Actually, some of those traumas are my superpowers.’

‘The choice was thrive or die, to an extent. That started to lay the foundations for my business mindset.’

‘We're doing some awesome things with some awesome companies, and it'd be awesome if you were the next one.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.c

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Unmasking Emotional Eating With Chris Tibbetts09 Jul 202301:00:53

Today, Andy is joined by Chris Tibbetts who is an emotional eating coach. He helps people to end their poor relationship with food, find food freedom, and lose weight for good. Chris works with people who are morbidly obese as well as those who are fit and healthy but are still emotional eaters.

KEY TAKEAWAYS

  • Some binge eaters over exercise to punish themselves.
  • Becoming an emotional eater can happen at any age.
  • The fact we all need food makes tackling emotional eating tricky.
  • Food companies are actively working to get us to eat more.
  • Silence your inner critic.
  • Get your mindset right.
  • Stop looking for the match that started the fire (your food addiction) - work to put the fire out.

BEST MOMENTS
‘I was diagnosed with bulimia via exercise because I was over-exercising.'


‘People who give up alcohol sometimes turn to food.’


‘If you've got a poor relationship with food, you need to fix that before you think about weight loss.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

RESOURCES
hello@ emotionaleatingcoach.uk
https://www.instagram.com/emotionaleatingcoachuk/
https://www.facebook.com/emotionaleatingcoachuk

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in busi

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - The Misconceptions In Branding With Danny Matthews02 Jul 202300:47:14

In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively.
Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.

KEY TAKEAWAYS

  • Always put your audience first and communicate with them in a way that is all about them.
  • Be clear about what is in it for the person you are speaking to.
  • Your branding has to be personal and reflect who you are.
  • Creating a story that invites people to be part of it is a key component of your branding.
  • Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.
  • The bigger the problem you are solving for your customers, the more they will pay.
  • Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.
  • Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.

BEST MOMENTS
‘When you’re truly serving your purpose ... things just kind of bounce off you. ´
‘Branding is the bridge between your experience of life and why you buy things.’
‘It's almost like communication is a dying trade.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://dannyand

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth – Building Lasting Wealth with Joe Woodhouse25 Jun 202301:23:34

Today, Joel has Joe Woodhouse in the house. He is a financial planner and founder of Family Wealth 101. If you want to take control of your finances and build lasting wealth for generations to come, this is the episode for you.

KEY TAKEAWAYS

  • Have a plan B.
  • Stay out of debt.
  • Save and invest before you start buying expensive cars etc.
  • Don't let greed lead to unwise investments.
  • Investments are long-term.
  • Buy life insurance and get a will.
  • Invest in your fitness and break those unhealthy habits.
  • Don't let what others think of you stop you.
  • Teach your kids about growing wealth.

BEST MOMENTS

‘If you have people that are financially dependent on you, you need life insurance. ´

‘Have a separate savings account.’

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

https://www.instagram.com/joe_familywealth101/?hl=en

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - What Boxing Can Teach You About Business With Rob Moore18 Jun 202300:50:59

Joel is joined by Rob Moore to discuss what boxing teaches you about business. Together, they discuss, the lessons Rob has learned, so far, while training for his charity boxing match with Samuel Leeds. 

KEY TAKEAWAYS

  • Both boxing and business require courage, strategic thinking, resilience, dedication, and discipline.
  • Intelligent effort is working on the right things.
  • Know your competition's weaknesses but don't let them get in your head.
  • Boost your confidence by working harder so you get good at what you are doing.

BEST MOMENTS


‘Train hard, fight easy.’


‘Rest and recovery is progress.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://moorevleeds.com/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboa

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Funding For Small Businesses With Darryl Callum11 Jun 202300:31:38

In this episode, Joel is joined by Darryl Callum of Infinite Freedom to talk about funding for a small business. They explain how to make your business bankable from the start so that you can borrow what you need to grow fast.

 

KEY TAKEAWAYS

  • 80 to 90% of businesses fail because they do not have access to capital or funding,
  • Credit is the foundation for creating long-term financial freedom. It enables you to scale your business and investment activities.
  • Most small businesses can easily get access to $50 to $150,000.
  • The right mindset is essential.
  • Make your business bankable, Darryl explains how.
  • Create passive income streams e.g., sell your knowledge through a course

 

BEST MOMENTS

‘Real estate built more millionaires than any other industry…. People were leveraging credit.’

‘Most wealthy people don't get wealthy with their own money.’

‘The more bankable you become the less risky it is.’

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Website - https://darrylcallum.com

Rich Dad Poor Dad - https://www.amazon.co.uk/Rich-Dad-Poor-Teach-Middle/dp/1612681131/

Tony Robbins - https://www.youtube.com/@TonyRobbinsLive

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - A Lion Doesn’t Need To Tell the Jungle It’s a Lion04 May 202500:33:11

Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.   

In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up  and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo  to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing to shout about it.   

🔑 The Real Meaning of Confidence: Why lions don’t need to announce their arrival.
🧠 Growth Mindset: Being brave enough to ask questions and risk looking silly.
🗣️ Ask the Question: Why vulnerability is key to genuine learning.
🔥 Substance vs. Show: Spotting the difference between real value and just flexing.
🏆 Room Full of Giants: Why it pays to be the smallest fish in a big pond.   

You don’t have to be loud to be heard. True success whispers.   

Listen now!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset – Motivation vs Purpose: The Reality of Doing What You Love04 Jun 202300:50:57

In this episode, Joel and Andy talk about motivation versus purpose. They discuss why doing what you love can still be very challenging and how to leverage a sense of purpose and use motivation to overcome those obstacles. 

KEY TAKEAWAYS

  • Stop just listening to podcasts about becoming more purposeful and motivated, actually do it.
  • Everyone has days when they feel demotivated. Use your goals, the things you want to push yourself.
  • You are not going to enjoy everything you have to do to achieve what you want. 
  • Be ready to make sacrifices.
  • Being purpose driven makes it easier to say no.
  • Expect a good outcome but with challenges along the way.
  • Things don´t happen overnight.
  • Put your attention on the right things.

BEST MOMENTS

‘F**k the ducks. You can never line ducks up in a bloody row, just f**king do it.’

‘Sometimes you do have to suck it up.'

‘When following your purpose is also what makes your living, that is motivating'

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of mar

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Why AI Should be Afraid of us28 May 202300:42:22

In this episode, Andy and Joel discuss the current state of AI and explore whether people should be afraid of AI taking their jobs. They also explain some of the opportunities that are available to those who learn to adapt and use this new technology to its fullest potential.

 

As well as looking at some of the ways businesses can create effective content and marketing resources. 

 

KEY TAKEAWAYS

 

  • AI is a tool, not a competitor, don´t be afraid of it. 
  • Decide if it is going to affect you and do something about it, e.g., reskill or learn to use AI to work smarter.
  • Change always creates opportunities as well as threats.
  • AI cannot totally replace human creativity.
  • AI has limitations. We need to be aware of them to be able to work around and overcome them.
  • The content you produce using AI will only be as good as the base information you give it.

 

 

BEST MOMENTS

‘It´s those middle-tier jobs that are at the highest risk. ´

‘When AI gets there, I'll be the person driving it.’

‘AI won't be a separate thing to us, it will be like having a bionic arm.’

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for hu

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Accountability With Amy Bingham21 May 202301:06:57

For this podcast, Joel is speaking to Amy Bingham of Black and Blue Business about accountability. She shares her own journey with accountability. They discuss the role it plays in success and how to overcome the natural tendency not to be accountable.

KEY TAKEAWAYS

  • Accountability is about taking full ownership, not just about apologising for something you have done wrong.
  • Being accountable for yourself is essential.
  • Tell people what you intend to do. It is hard but makes you more accountable.
  • Exposing yourself to people who are doing better than you pushes you on.
  • It's no good having a 7-figure goal if you don't know how many clients that translates to.
  • Stop wasting energy helping others when you haven't got yourself sorted out yet.

BEST MOMENTS

‘I had a responsibility to live out the strengths that I have, to their fullest potential.’

‘The more we align with the way we're supposed to be, the happier we are.’

‘It's a bold choice to be in business.’

EPISODE RESOURCES

https://uk.linkedin.com/in/amy-bingham

https://www.instagram.com/blackandbluebusiness

https://www.blackandbluebusiness.co.uk/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in b

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Getting More Sh*t Done in Less Time14 May 202300:35:08

For this episode, Andy talks all about getting more sh*t done in less time and making sure that it is the right sh*t you are tackling. That will stop you from going around in circles and propel you forward, particularly when it comes to marketing.

KEY TAKEAWAYS

  • You can´t create more time, but you can use it more efficiently.
  • Stop getting distracted by what your competitors are doing. Identify the best approach and stick to it long enough to analyse and find out if it works for you.
  • Automate, delegate, or bin everything you can.
  • Seek to achieve work-life harmony rather than balance.
  • Plan your time. Do it in writing rather than typing it.
  • Say no to anything that does not move you closer to your goals.
  • Be laser focused with your marketing, stay in front of customers, and ask for reviews.

BEST MOMENTS

‘You can´t manage time… unless you are Dr Who. ´

‘C is for consistency, P is for persistency, and R for responsibility.’

‘If you don´t own your day someone else will.’

EPISODE RESOURCES

SHP productivity episode - https://omny.fm/shows/stay-hungry-marketing-podcast/productivity-with-nigel-creaser

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for h

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth – Why Cashflow (Not Cash) Is King With George Theodosiou07 May 202301:10:14

Today, Andy's guest is a leading business advisor for tradesmen, TEDx speaker, five times expert Empire Speaker, and cashflow guru - George Theodosiou. Consistent cashflow provides the stability you need to grow and be the best version of yourself, George explains how to achieve that.

He shares the lessons he learned on his journey. Including, how to start a profitable business that has good cashflow and keeps customers coming back for more. They also discuss work-life balance and teaching your kids to be money savvy.

KEY TAKEAWAYS

  • Cash isn’t king – Cashflow is.
  • Build your business to be profitable from the start.
  • Success rarely comes easily.
  • Don’t buy things your business does not need, simply to keep up with other business owners.
  • Implement what you learn and do not shy away from asking for help when they need it.
  • Criticism is the price of success.
  • Choose 5 things a day and get them done.

BEST MOMENTS

‘I help people make manage and master cash flow. ´

‘Numbers don't lie.’

‘Everyone has their own definition of success.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

  

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have fea

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - The Power of Following Up in Sales and Marketing30 Apr 202300:44:32

In this episode, Joel, and Andy, talk about the power of following up in sales and marketing. They explain why so many business people do not do this even though they are leaving a lot of money on the table. Then provide some tips and strategies anyone can use to get into the habit of following up and becoming good at it. They cover email, phone, text, social media, getting the timing right, tracking the results, and much more.

 

KEY TAKEAWAYS

  • Most businesses focus on new client acquisition and virtually ignore their current client database.
  • People fear following up, which is the biggest reason they don’t do it.
  • The first thing you say during follow-up is key to success.
  • Timing matters. Joel and Andy explain how to get it right.
  • If you don’t track and measure your follow-up efforts, you will end up wasting time and money.
  • Tech and automation help, but you still need the personal touch.

 

BEST MOMENTS

‘Ask questions that get the person to think and engage.’

‘Use automation. But it should always be enhanced by human interaction.’

‘When you've got structure, you've got a plan.’

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

ABOUT THE HOSTS 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge cor

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Dealing With Difficult Clients23 Apr 202300:47:43

Everyone has difficult clients, knowing how to deal with them effectively is important. Joel and Andy discuss how the way the world has changed impacts your ability to do this and share effective ways to overcome these issues.

They include how to handle people constantly demanding to speak to you, refusing to pay, and aggressive people.

KEY TAKEAWAYS

  • Everyone has difficult clients. This is the case for business owners, service providers, and charities.
  • Good communication overcomes most issues.
  • If you feel angry, try to create a bit of space and time before responding.
  • Set clear expectations. Don’t let people pressure you into offering something you can’t deliver.
  • Don’t avoid customers when having issues.
  • More often than not speaking to someone directly is better than email for handling disputes.
  • Use technology to help you to create good relationships with clients. Several ways to do that are shared in the episode.

BEST MOMENTS

‘Weirdly, in a world where there are so many ways to communicate, now, it's so much easier for communication to break down. ´

‘The important thing I think is active listening.’

‘Take a breath, do not take it personally, and look at what you can do to help

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an aw

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Why Digital Advertising Is Better Than Press Advertising16 Apr 202300:29:15

Today, Joel and Andy look at the ten reasons digital advertising is better than press advertising. They share several examples and discuss, targeting, getting the most out of ad metrics, and working out how much you should invest in digital ads.

KEY TAKEAWAYS

  • Digital marketing is flexible and enables you to be laser-targeted with your advertising.
  • Digital ads are easy to analyse to see what works best. 
  • Within a week you will be able to see if a digital ad is effective.
  • Press ads are nowhere nearly as cost-effective as properly targeted digital ads.
  • Digital ads need to be viewed as an investment. The real-world examples shared in the podcast demonstrate why.
  • Press adverts still have a place in a few markets.

BEST MOMENTS

‘The obvious first one (advantage) is targeting. ´

‘You have to be able to track those metrics…. follow the money.’

‘The return on ad spend is just ridiculous.’

‘At the start, it is hard to see past that initial outlay…it´s all about investment.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - All-In - The Power of Commitment For Business Leaders02 Apr 202300:49:53

In this episode, Joel, and Andy discuss why “half-baked” efforts never lead to success and the importance of going all-in. How taking this leads to creating a strong company culture and a winning team, without neglecting your family or health.

They cover the danger of indecision and half-heartedness while leading, developing a commitment mindset, and overcoming common obstacles. As well as how to attend the  – Effortless Productivity - How to Get More Done in Less Time – webinar.

KEY TAKEAWAYS

  • Committing to business is putting yourself and your family first.
  • It's your business, put your needs first. Stop trying to please others.
  • Half-baked efforts never lead to success. 
  • Most people are half-baked. So, when you are all-in you are already way ahead.
  • The power of commitment in motivating yourself and others to achieve great things.

BEST MOMENTS

‘When you are committing to business you are committing to yourself first. ´

‘Most people think they are committed but actions speak louder than words.’

‘It's hard to have commitment to your business unless you are clear on where you're going.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

https://masterclass.codebreak.co.uk/effortless-productivity

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Why Webinars Are Bl**dy Difficult26 Mar 202300:46:57

In this episode, Joel and Andy explain why it is worth using sales webinars even though it is a difficult marketing method to execute. They explain how to avoid the pitfalls, put together a decent presentation and host the webinar.

Including handling unexpected questions, maximising leads, measuring success, and making sure your next presentation is even more successful.

KEY TAKEAWAYS

  • Webinars are not a sugar-coated solution.
  • You have to promote webinars hard. If you don´t, hardly anyone will turn up.
  • Share your offer early. Normally, more than 50% of attendees leave before the end. 
  • Only around 20% of the people registered will turn up.
  • If your audience is going to be able to see the chat in live time, you need someone good to answer the questions.

BEST MOMENTS

‘If your pitch or sell is at the very end of your webinar you´ve c*cked up. ´

‘It´s hard to get someone to watch a series on YouTube let alone watch a webinar.’

‘You are building up towards this sales pitch and at the same time you´ve got objections that everybody else can see.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSm

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Business - How to Let Clients Feel In Control (While You Stay In Charge) 27 Apr 202500:22:07

In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome.

Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain and confident versus being pushy. They share practical insights applicable to sales, delivery, and negotiation, emphasising the importance of structure to avoid getting stuck in "the chase." Hear their take on why offering two good choices is far more effective than a simple yes/no, and when you absolutely shouldn't give options (like when a client already knows exactly what they want!).

They also touch on the shift to shorter, more impactful discovery calls, the art of listening more than you speak, and how clear service packages can simplify decision-making. Plus, they reveal a major red flag to watch out for in potential clients and share the powerful question they now use to uncover what 'world-class result' truly looks like for the customer.

Key moments include:

  • Why giving clients choice empowers them and keeps you in control.
  • The difference between guiding clients and dictating to them.
  • How to structure follow-ups to avoid the dreaded "chase."
  • The strategic advantage of offering two good options.
  • When not to give choices, especially when a client is certain.
  • The importance of emotionally detaching from the sales result.
  • Identifying red flags in potential clients who expect you to be the sole expert.
  • Asking powerful questions to understand a client's desired outcome.

Packed with candid conversation and actionable advice, this episode will help you refine your client interactions and close deals with greater confidence and integrity.

Tune in to master the power of choice in your business!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Never Trust A Coach Without A Coach20 Mar 202300:26:35

In this episode, Joel, and Andy discuss why even if you are already very good at what you do you still need to employ a coach. Usain Bolt did exactly that, despite already being the fastest man in the world. They explain why, over the years, they have employed coaches and have regularly changed them as they and their lives and business have evolved.

KEY TAKEAWAYS

  • Finding a good coach is vital for success. Most successful people employ them and continue to do so throughout their careers and life.
  • On your entrepreneurial journey, you are sure to come across things that are new to you. The right coach has, through their clients and own experience and training, seen much more. Therefore, they have the know-how to guide you through things.
  • Coaching helps you to recognise and address your weaknesses. The fact your coach can guide you to improve means you are less likely to feel overwhelmed. That in turn increases your chances of effectively dealing with your weaknesses.
  • Coaches act as a sounding board, helping you to clarify whether your approach is viable. Importantly, they’re neutral, which means you can be open, direct, and honest without worrying about the consequences.
  • Coaching is an ongoing process, but be careful about falling into the shiny object trap.

BEST MOMENTS
‘How many self-coached people have made it to the elite? ´
‘Generally speaking, people are self-absorbed. So, you need someone to act as a fresh pair of experienced eyes.’
‘Ultimately, in an entrepreneurial position, there's very few people to hold you accountable, but yourself.’
‘Coaching is an ongoing process. Things change, your business, your priorities ….’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - The Power of Mindset in Marketing How to Master Your Thoughts and Achieve Your Business Goals13 Mar 202300:44:13

In this episode, Joel, and Andy look at the connection between mindset and marketing. How to master your thoughts and achieve your business goals. The practical hacks and strategies they share in this episode will help you to develop and nurture the growth mindset you need.

Joel and Andy’s many, many years of experience have shown them that when it comes to marketing success, having the right mindset is critically important. 

KEY TAKEAWAYS

  • Having a growth mindset is critical to entrepreneurial success. Fortunately, there are many hacks you can use to achieve that mindset.
  • We are all prone to having mindset obstacles, all of which can be overcome.
  • Thinking about what if this doesn’t work when you set up a marketing campaign is an example of a negative mindset. Turning it on its head and thinking well what if it does means you are far more likely to engage 100% and achieve far more as a result.
  • Don’t let fear of being criticised stop you. Fearing attracting attention means you will hold back in your marketing.
  • Stay away from negativity.
  • Taking care of yourself physically, emotionally, and mentally is essential. If you do not do this, developing the right mindset and sustaining it becomes far more difficult.

BEST MOMENTS

‘Sooner or later the man that wins is the one that thinks he can. ´

‘You need to work on it (mindset) every day.’

‘The only real failure is stopping.’

‘Self-care is an integral part of mindset. Mental health needs physical support.’

EPISODE RESOURCES

Duolingo - https://www.duolingo.com/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://w

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Why This Podcast is Called Stay Hungry06 Mar 202300:40:59

In this episode, Joel, and Andy talk about what inspired them to start their podcast and why they called it Stay Hungry. They discuss what Staying Hungry means and how it drives people to succeed in their business and personal lives.

KEY TAKEAWAYS

  • Not everyone is hungry enough for more growth and success. Which is OK if you are already fulfilled. But, if you want more, you must be hungry for it.
  • Fear gets in the way of growth e.g., fear of ringing leads or recruiting new people. If you let fear rule you, you are not hungry enough.
  • Some people aren't happy unless things are not going well. They like drama and lurch from one crisis to another.
  • The hungriest people for success have usually come through some sort of trauma or hardship.
  • The world does not owe you a living. That attitude will hold you back.
  • If you are not hungry for something other than materialism you will likely struggle.
  • Being hungry enough, and keen enough, applies to other areas of your life e.g., being hungry enough to be a good father or mother.
  • Some people have only one goal, achieve it and stop. Or just go through the motions.
  • When driven people retire, they often find a new purpose in helping their community.

BEST MOMENTS

‘How many times have you dialled the number secretly hoping that person doesn't pick up? 

‘There’re quite a few pigs out there. People that just like to wallow in sh*t.’

‘Money can't buy you happiness. But it can buy you freedom and relieve stress.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recessio

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - The 7.5 Things Most Businesses Get Wrong With Their Facebook27 Feb 202300:39:23

Today, Joel, and Andy battle through their colds to talk through the 7.5 things most businesses get wrong when using Facebook to grow their brand and sell more. Whether you are spending a lot of time on Facebook and seeing little return, or are just getting started with the platform this episode is perfect for you.

KEY TAKEAWAYS

  • Don't fall into the trap of only using the free stuff on Facebook.
  • Do the analysis and be clear about what you get out of what you do on the platform. It's the only way to identify what works.
  • You have to engage, you can't just keep saying buy my shit. People just turn off if that is all you do.
  • Posting consistently smooths out the sales peaks and troughs, which is good for cash flow. 
  • Don´t try Facebook once then just give up.
  • Make full use of the data, you can learn a huge amount about what works and what makes your customers tick.
  • Show people what’s in it for them. Tell them clearly how you can help.

BEST MOMENTS

‘Do one or two platforms well rather than trying to have a presence everywhere. ´

‘Go where the money is.’

‘Look at your data’

EPISODE RESOURCES

Send an email to hello@codebreak.co.uk to get your copy of The 7.5 Things Most Businesses Get Wrong With Their Facebook booklet.

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 r

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - How to Create Content That Converts With Laurie Burrows20 Feb 202300:31:31

In this episode, Joel sits down with Laurie Burrows who helps people to launch, grow and scale courses and membership sites. Something Laurie does herself, which has enabled her to regularly enjoy 100k months.

Laurie explains how Covid, getting pregnant, and losing two beloved members of her family pushed her to get super smart about creating effective content. She explains why sharing your story is so effective. Doing so in a way that resonates with others. Including practical tips and strategies, anyone can apply when creating content for marketing and building their brand.

KEY TAKEAWAYS

  • Starting your own business can give you freedom. But when it is time to scale you need a team. Trying to do it all yourself doesn't work.
  • Often, adversity forces you to make the changes that end up driving your business forwards.
  • Be authentic, you don't want to end up sounding like a watered-down version of those that inspire you.
  • Keep up with what is happening in your customer's life and adapt your content accordingly.
  • Don’t worry about making mistakes, it shows vulnerability and demonstrates that you are real. Both of which help you to attract and retain clients.
  • Post daily, you have to stay visible.
  • Share evidence of your experience in your stories.
  • Shouting about your results from the rooftops is not unprofessional. You are not boasting you are celebrating.

BEST MOMENTS

‘People absorb content in different ways. ´

‘In business, when you have adversity, it forces you to make different decisions.’

‘True relationships are built on empathy. They (your clients) empathise with their situation, and they empathise with yours.’

EPISODE RESOURCES

Instagram - https://www.instagram.com/_laurieburrows/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - F*ck Everything Else Until You've Sorted This13 Feb 202300:17:12

In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate. 

He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price.

KEY TAKEAWAYS

  • Stop throwing a lot of shit at the wall and seeing what sticks. It's A waste of time and money.
  • If you don´t know your customer, you will never see sales soar.
  • This is not about who you might be able to sell to, it is about who is most likely to buy from you. Who will be the easiest for your business to sell to?
  • You must build a full understanding of why people buy your product. This enables you to identify which type of person buys from you, then, understand what makes them tick.
  • Don´t skim over understanding your target customers in great depth. A man with two children lives in a completely different world from a single woman living in a city apartment.

BEST MOMENTS

‘Knowing exactly who your customer is, is a fantastic starting point. ´

‘Very few products on earth are meant for everyone.’

‘Without knowing the situation someone lives in. How can you possibly know how to communicate with them?’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Position Yourself For Success13 Feb 202300:51:44

In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales. 

KEY TAKEAWAYS

  • Regardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed.
  • Marketing success involves putting your head above the parapet.
  • Standing out feels uncomfortable, but don´t let your fear put you off.
  • Get comfortable with the fact that some people won´t like you. 
  • Don´t be inauthentic.
  • Challenging accepted truths gets attention. But there is a right and a wrong way to do this.
  • Hang around with the right people.
  • Being divisive attracts attention, but it must be done right. How is discussed in the podcast.

BEST MOMENTS

‘Standing up for success is putting your head above the parapet. ´

‘Being abrasive for abrasiveness sake is different from being divisive.’

‘You can be so busy serving your customers that you forget to serve yourself.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Where Your Attention Goes, Your Energy Flows30 Jan 202300:22:47

In this episode, Andy explains why where your attention goes your energy flows and how you can tap into this fact to achieve your goals. He shares five top tips you can use to focus your attention and energy on the things that make the biggest difference. The things that propel you, your family, and your business forwards.

KEY TAKEAWAYS

  • So much can go right or wrong if you do not manage your energy properly.
  • You have the same amount of energy every day. Whether you use it effectively is up to you.
  • Proactively pay more attention to the good things in your life, don´t waste it by focusing on the shit things.
  • Don´t waste energy on mundane tasks. Delegate or outsource them.
  • Know your goals. Be very, very specific about them and break them into bite-sized chunks.
  • Own your morning. Where your energy goes, first thing, dictates what you achieve during the day.
  • Block out time in your diary for family, as well as for non-negotiable and important tasks.

BEST MOMENTS

‘There´s nothing woo here, no chanting naked in the forest…we are talking about tried and tested stuff.’

‘Know your goals. Most business owners go around in circles because they don´t know where they are going.’

‘What good is bitching about Richie Sunak going to do. It ain't going to move you forwards.’

‘I just spent equal amounts of time working on my thinking, as much as working on my marketing. ´

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marke

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Ten Top Marketing & Mindset Tips for 202323 Jan 202300:51:58

In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more.

KEY TAKEAWAYS

  • The most successful people set themselves long-term goals.
  • You can’t succeed if you are stuck in the micro. A to-do list is not a goal-setting tool. It’s just a to-do list. You need a long-term goal, the steps you need to take, and when by.
  • If you don´t nurture your email list, it will die. You need good titles, regular emails, and offers that your subscribers actually want.
  • Get 8 hours of sleep each night and exercise and/or walk 10,000 steps.
  • Social platforms come and go so do algorithms, but the principles of marketing never do. Use them for whatever you do.
  • If your branding is high quality, you will attract more quality clients.
  • Use the fundamentals of design in your branding.
  • Do whatever it takes, within your values.

BEST MOMENTS

‘Have a clear 12-month goal, broken down into 90-day actionable game plans. ´

‘So, if you’re not prepared to send an email of interested in value to your database, at least once a fortnight, don't bother or get asked.’

‘Remember market, message, media.’

 

EPISODE RESOURCES

Get a ticket for the next available Stay Hungry Live Event - https://tickets.stayhungrylive.com/

Why We Sleep by Matthew Walker / https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/

 

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - The Power Of No17 Jan 202300:55:01

In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail.

Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year.

 

KEY TAKEAWAYS

  • Society programs us to be nice and say yes.
  • Nobody wins when you say yes to things you should be saying no to.
  • Be clear on your values and goals and say no to anything that does not fit in with them.
  • Periodically review your values and goals. It reminds you of them and helps you to realign things when needed.
  • If you do say yes, make sure you do it. Successful people are reliable. You cannot afford to be flaky.
  • If you want to achieve your health goals, you will have to say no to most food treats.
  • If it’s not a hell yes, it´s a fu*k no. If you are not 100% sure about doing something saying no is usually the wisest choice.
  • The more you say no, the easier it becomes.

 

BEST MOMENTS

‘If you're in the middle trying to please everyone by saying yes, all the time, you just will never ever achieve any degree of that success. ´

‘Time is precious.’

‘To be selfless you´ve got to be selfish… if you are not looking after yourself first, you’re not in a position to look after anyone else.’

‘The more you grow, the more you’ll say no.’

 

 

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Will it Make the Boat Go Faster? By Harriet Beveridge - https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1848769660

 

 

ABOUT THE HOSTS

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Generative AI: Revolutionising Marketing Strategies20 Apr 202500:26:55

In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.   

Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business research. The discussion covers the good, the bad, and the ugly of AI adoption – the potential for incredible creativity and efficiency versus the pitfalls of poor prompting, brand dilution, and the ethical dilemmas it presents. They debate whether AI will replace designers and the crucial role of human creativity and strategic thinking in getting real value from these tools.

Key moments include:

  • The sudden surge of AI image generation and the tools driving it (Sora, ChatGPT, Midjourney).   
  • Why "Prompt Engineering" is a critical skill and how to craft better prompts for superior results.   
  • Practical AI applications in marketing beyond the hype: image upscaling, background removal, and hyper-personalized nurture sequences.   
  • The risks of diluting your brand voice and the ethical considerations of AI-generated content and voice synthesis.   
  • Action Figures & AI Fads: Separating the fun experiments from strategic business use.   
  • Creativity is King: Why AI tools amplify, but don't replace, human ingenuity and strategic thinking.   
  • Leveraging AI for deep dives: Using AI for competitor research and strategic business planning.   

Packed with practical insights, cautionary tales, and a dose of humour, this episode is essential listening for anyone navigating the rapidly evolving landscape of AI in marketing and business.

Tune in to learn how to harness the power of AI effectively and avoid the common pitfalls!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing – Go Where The Attention is Underpriced09 Jan 202300:36:43

In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective.

They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the eye of your potential customers and convert them. As well as talking through how to spot the next big platform. Remember recessions generate change, so major platforms will emerge soon.

KEY TAKEAWAYS

  • Sending emails to a nurtured list still works like crazy.
  • If your website is not capturing people´data, you are leaving money on the table.
  • When you post on social media only a tiny majority of your followers see it.
  • It is still possible to grow amazingly quickly and do so organically. Where you can do this is shared in the podcast.
  • Recessions, pandemics and times of crisis create change, particularly online, so new platforms will emerge over the next few years.
  • Facebook ads are still extremely powerful.
  • You need to know when to leave a platform.
  • The meta space has huge potential.
  • Persistence and consistent posting or ads are what generate sales.

BEST MOMENTS

‘Email in terms of nurturing is still fucking awesome. ´

‘Serious business owners are playing. They're identifying which platform has the opportunity, looking for patterns it follows that have made other platforms successful in the past.’

‘Don’t post a video once a month. And expect tick tock to revolutionise you.’

VALUABLE RESOURCES

https://fixmymarketing.co.uk

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Codebreak - The Leading Choice for Digital Ads02 Jan 202300:36:48

In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth.
They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid the terrible agencies.

KEY TAKEAWAYS

  • If you are a hungry business owner needing more leads – Joel and Andy´s team are who you need.
  • Learning to do digital ads yourself takes hundreds of hours and numerous failed campaigns. It makes financial sense to pay someone who knows what they are doing to create campaigns for you.
  • When you find an agency that will take every £5 you pay them and turn it into £20 why wouldn't you hire them?
  • Digital ads generate faster and more targeted results.
  • Never work with an agency that avoids producing hard numbers e.g., won’t produce a figure for allowable cost per lead.
  • Don´t waste money by not following up on the leads marketing generates.
  • It is vital to hire an agency that is continuously training. How digital marketing works is in a constant state of flux, you must keep up.

BEST MOMENTS

‘Digital ads are the best thing since sliced bread and I do like bread. ´

‘Consistency is important … ad platforms don´t like it when you turn your ads on and off all the time.’

‘Their sales team was a bottleneck in their business. So, not all the inquiries got serviced. Which is a more common problem than most business owners realise.’

EPISODE RESOURCES

Stay Hungry Live - https://tickets.stayhungrylive.com/

Fix My Marketing - fixmymarketing.co.uk

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - The TikTokification of Social Media26 Dec 202200:40:01

In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls.

KEY TAKEAWAYS

  • It does not matter that the platforms have changed, the fundamentals of marketing still apply.
  • Businesses that just occasionally post any old thing get nowhere. 
  • Those that are successful with TikTok post really relevant content, 3 or 4 times a day.
  • By being consistent and not publishing trash you can easily beat your competitors. Hardly any of them will be taking social media seriously.
  • There is no point in getting engagement if you don't have a way to build a long-term audience.
  • TikTok and social media take far more work than you realise.
  • Posting the wrong thing on TikTok can be incredibly damaging to your business.
  • Take your 5 key selling points and come up with creative ways to make people more aware of them.
  • Don´t jump on too many bandwagons.

BEST MOMENTS

‘There will be very few of your competitors, if any, that are genuinely making an effort on social media. ´

‘If you can't say what you want to say quickly there is not much point in saying it’

‘Consistency is where most businesses fail.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decid

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - How To Get More Of The Right Sh*t Done19 Dec 202201:10:18

A free-flowing conversation with Paul Mort about everything ranging from food to family and other things beginning with 'F'.... Paul shares his experience when it comes to working with men and women on getting more focused, more productive, and clearer on what matters the most to them.
We also talk about the fear of putting your name out there and how for every positive there has to be a negative. Criticism is the cost of admission.

KEY TAKEAWAYS

  • You create your life. Life doesn't happen to you.
  • Everyone feels uncomfortable or fearful when doing challenging things. That feeling is a part of growth.
  • You can't achieve success without being criticised. It's the cost of admission.
  • Every morning remind yourself of your future, where you are heading.
  • You can change your body, and how you are feeling by thought alone.
  • You need to work on all areas of your life. One thing feeds the other. For example, staying fit gives you more energy for your family and business.
  • Journaling is incredibly powerful when you do it the way Paul explains in the podcast.
  • Meditation is one of the most scientifically tested and proven methods of experiencing more happiness in your life.

BEST MOMENTS

‘You can't have wins without losses. You can't have a positive without a negative.’

‘Do not journal for the sake of journaling. It needs to be linked emotionally to an outcome that juices the shit out of you.’

‘Every day for 21 days, just write down three wins that you had that day, why it was positive, and how you can make further progress on it.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Avoiding the Mid-Life Crisis With Nick Feeney11 Dec 202200:46:15

In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis.
They discuss why so many people experience a crisis when they realise how finite life is and that they are not leading a fulfilling life. Nick explains why that happens so often, why so many of us make disastrous decisions at that point, and, most importantly of all, how to avoid doing that. He shares simple strategies anyone can use to transform their lives in an incredibly positive way.

KEY TAKEAWAYS

  • Society asks us to decide at a young age what we want to do and with. At a point in life when you know extraordinarily little.
  • Often, once people achieve their version of success, they are left feeling empty and unfulfilled.
  • Stop adding to your list of things you must do to stay well. You are adding to your stress levels. There is a balance which Nick explains in detail.
  • If you want to stop losing your temper, you cannot afford to wake up already feeling stressed out.
  • Rest is essential.
  • The good things you do consistently are what produce the best results.
  • Letting your life become too cluttered, makes everything far more difficult than it needs to be.

BEST MOMENTS
'We just get to a point where we think oh my god, what is next? I've done all these things.…. But they feel so empty.'
‘I've had nearly 200 hours of coaching and therapy on my own personal journey, I've invested nearly £60,000 on coaches and mentors and my own training.’
‘You either invest your time or your money.’
‘I can give them the empathy not because I read it in the book, but because I lived it but so.’

EPISODE RESOURCES
Instagram - https://www.instagram.com/thisguyisonfire/
Nick´s Instagram – https://www.instagram.com/lordfeeney/?hl=en
Website - https://thisguyisonfire.com/

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - The Power of Gratitude With Ashlee Livingstone05 Dec 202200:37:24

In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams, customers, and community. Sharing several practical ways to do this.
She also explains how hypnotherapy released her from being stuck, enabling her to move forward in her personal and work life.

KEY TAKEAWAYS

  • EDGE stands for Engagement, Development, Gratitude and Experiences. All of these enable you to build strong relationships with your teams, customers, and communities.
  • Hypnotherapy sounds a bit woo-woo, but it really works. Ashlee explains why and shares her experience.
  • You must physically do things that show your gratitude.
  • When you have the right outlook (mindset) it is far easier to be successful. Being grateful is a big part of this.
  • Be grateful for your clients and show them that you appreciate them.
  • Showing gratitude helps to create loyalty.
  • Understand what your team finds to be rewarding.
  • Graciously accept compliments.
  • Making others feel good makes you feel good.
  • Resentment is hugely negative. If you let it take root it sucks the joy out and turns everything into a grind.
  • Give gratitude with no strings attached.

BEST MOMENTS
‘I'm on a mission to share my story and help inspire people to go a little bit further with their gratitude and help them to build connections. ´
‘It (hypnotism) is a really amazing form of guided meditation.’
‘If you're grateful to people, generally people are grateful back to you.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset - Don´t Get Fooled by a Six-Pack28 Nov 202200:25:23

In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue.

 

KEY TAKEAWAYS

 

  • People put up a front all the time. Particularly in business.
  • Do not let looks deceive you and make you feel that you are in some way inferior.
  • You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.
  • If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.
  • Remember, to an extent, everyone is winging it.
  • If you are having self-doubt because you have not prepared enough, do the work to fill that gap.
  • Act like you deserve to be there, but still be willing to learn.

 

 

BEST MOMENTS

‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´

‘Find out that person's first name in whatever environment you're in, and then use it a lot.’

‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’

 

EPISODE RESOURCES

The 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Being A Lighthouse21 Nov 202200:35:18

In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.

KEY TAKEAWAYS

  • Leaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.
  • As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.
  • An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.
  • Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.
  • First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.
  • When you spend money on your business you need to treat it as an investment.
  • Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.
  • Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.

BEST MOMENTS
‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´
‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’
‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marke

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Growth - Avoiding Start-Up Stumbles with Emily Pyke14 Nov 202200:26:40

In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities.

 

They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles.

 

KEY TAKEAWAYS

 

  • Thinking about things a little differently leads to brilliant ideas.
  • Working with a business partner that has different skills from you creates a formidable team.
  • Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.
  • Feedback from your target customers is essential when you are developing a product.
  • Having a mentor is a huge advantage when you are just getting started.

 

BEST MOMENTS

‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´

‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’

‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Website - https://barethrills.com/

TikTok - https://www.tiktok.com/@barethrills_underwear

Instagram -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset – Rethinking Imposter Syndrome With Dean Leak + Joel Stone07 Nov 202200:46:15

In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the business world.

They discuss why imposter syndrome is actually a quite natural way to feel. But it is a feeling which can easily overwhelm us. In the episode, Dean explains how you can stop that from happening and harness it in a way that helps you to learn. To turn yourself into a more flexible person who can adapt and thrive regardless of what life throws at you.

KEY TAKEAWAYS

  • If you feel that you need to be right all the time you will always feel like an imposter. Nobody can know everything.
  • It is good to be reminded that there are gaps in your knowledge, but you must not let the feeling of imposter syndrome overwhelm and stop you.
  • Creating an environment in which employees can thrive enables them to perform and improves staff retention.
  • Human beings love certainty and being in control. But that is not how the world works. When you accept that you can thrive.
  • You can´t stop yourself from caring what people think, but you can control how much emotion, energy, and importance you attach to it.
  • You can turn imposter syndrome on its head and turn it into something positive.

BEST MOMENTS
‘My job really is being a great investigator to understand what the problem is and then try and figure out the best way to support them. ´
‘I often say if you've got impostor syndrome, that's great. Let's harness it. If people say I don't have it, I'm like, 'There's a red flag.’
‘It isn´t the feelings and thoughts that cause us the suffering. It's what we do with the feelings and thoughts that causes us pain.’
'Impostor syndrome can either go two ways. It's something that we can either thrive with, or we can suffer with it. And it's a choice.’

EPISODE RESOURCES
The Courage to be Disliked by Ichiro - https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness/dp/176063073X/
Instagram - https://www.instagram.com/deanleakcoach/
Website: https://www.accelerateco.com/resources
Email: dean@themindsetprogram.org

VALUABLE RESOURCES
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Setting the Right Intentions for Your Marketing13 Apr 202500:26:37

In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth.

Whether you’re scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you’re heading and why.

Here’s what you’ll learn:

✅ Why “better marketing” means nothing without a clear destination

✅ How to set business goals with real deadlines (and why most people avoid them)

✅ The role of urgency and integrity in ad copy, as well as how to balance both

✅ What intention really looks like in team meetings, marketing strategy, and client results

✅ How data-led decisions beat guesswork every time

🎧 Listen now!

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Mindset – Go on a Physically Challenging Adventure To Grow as a Person with Scott Colby29 Oct 202200:33:16

In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at work.

KEY TAKEAWAYS

  • Adventures that take you outside your comfort zone are a fantastic way to give yourself a break, reset and spark your creativity.
  • Having an adventure makes you think differently.
  • This kind of activity takes you past your fears. To overcome the habit of letting thinking of the worst-case scenario from holding you back.
  • People do not realise that they are stressed while living within their comfort zone.
  • Lots of entrepreneurs are slaves to their businesses. They need to change things but fear the conversations they need to have to do so.
  • Be proactive about your health. Don’t only do something once you have got ill.

BEST MOMENTS
‘When we stay comfortable, we hinder self from growing personally. ´
‘Do what you fear, and your fear disappears.’
‘People want to be reactive, right? We are like oh…., I had a heart attack now I'll eat better and take care of myself.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Website to book trips: https://www.gratitudehikes.com/
Facebook: https://www.facebook.com/theabsexpert/
Access to gratitude worksheets and other resources: www.gratitudetoolkit.com/

Tim Ferris How to Address Your Fears -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

The Importance of Purpose23 Oct 202200:43:02

In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too.

 

Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy.

 

KEY TAKEAWAYS

 

  • Everyone has their own purpose and their own compelling reason for striving to achieve something.
  • Usually working to help others to become successful or happier, benefits you greatly.
  • Believing that your purpose is to help others can be incredibly powerful.
  • Periodically, you need to stop and ask yourself why you are doing what you are doing.
  • It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.
  • To be able to achieve your purpose in your work life you need to be working with a team that shares your values.
  • Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.
  • You only have so much emotional and mental energy, be careful not to squander it.

 

BEST MOMENTS

‘So much in life and in business is about purpose to what you´re doing and why.’

‘You can derive so much happiness from other people’s success.’

‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing - Audio in Marketing With Nora Sudduth16 Oct 202200:33:55

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. 
These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs.
KEY TAKEAWAYS

  • Private podcasts, which are gated, are incredibly powerful.
  • You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.
  • Drip-feeding podcast sequences keep people coming back for more.
  • You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs. 
  • Delivering courses in podcast format can increase engagement by 400%.
  • Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.
  • It is much easier to create audio content than it is written or video content.
  • With audio, you are just having a conversation, which makes it easy to form a connection with your listener.
  • Audio content costs very little to produce.

BEST MOMENTS
‘There’s a difference between a public podcast and a private podcast. ´
‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’
‘Audio always wins, audio is always more intimate.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: erik@kitcaster.com
ABO

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

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