Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
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From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation. But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone?
In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his journey from morbid obesity and crippling intrusive thoughts to finding true strength. He reveals the moment at a cup final that forced him to confront the man he’d become and how that sparked a gruelling battle, not just with the scales, but with the people-pleasing, anxiety, and self-doubt that were truly holding him hostage.
This is a raw conversation about what it really takes to rebuild yourself from the inside out. It’s for anyone who knows their struggle is about more than just numbers on a scale or in a bank account. It’s about forging a new identity.
Here's what you'll learn:
The Turning Point: How a love for football exposed a hard truth that changed everything.
Beyond Self-Discipline: Why discipline is a myth and how to make choices that serve the person you want to become.
Winning the Head Game: Actionable strategies to manage the intrusive thoughts and anxiety that can derail your progress.
The People-Pleaser Trap: How to stop putting others first at the expense of your own mental and physical health.
Prevention vs. Cure: The difference between a quick-fix transformation and building a lifestyle that creates lasting change.
If you're ready to stop fighting yourself and start building a life you're proud of, this episode is your blueprint.
In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your own terms.
We dive deep into the nature of failure and why embracing it is the only true path to success. The conversation explores the difference between tangible achievements the world can see, like business and physique, and the continuous, often more difficult, work of improving our personal lives.
From being convicted of drug offences and spending time in prison, to a complete transformation, finding purpose and helping people better themselves. It's a raw and honest look at what it truly means to turn your life around, one decision at a time.
In this episode, you will learn: 🔥 Why leading with your failures can be a source of strength. 🧭 How to navigate the feeling that you don't fit into the "system." 🌱 The difference between tangible success and personal growth. 🚀 That failure isn't just a part of the journey - it IS the journey.
This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.
Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves.
🔍 Are your customers problem aware? Understanding if your audience knows they need a solution.
💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic.
🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness.
🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!).
🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key.
Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy.
🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”
Growth - Using Adversity to Fuel Your Fire with Brad Burton
Episode 258
Sunday, August 20, 2023 • Duration 48:24
In this episode of Stay Hungry, Andy is joined by Brad Burton, the UK's #1 motivational business speaker. As The Times aptly put it, there's more to Brad than meets the eye. Beneath his self-styled Manchester exterior lies a business mind that's anything but ordinary. Brace yourself for an explosive conversation.
Get ready to be inspired, challenged, and motivated as we dive into the world of Brad Burton, where business disruption meets personal growth.
KEY TAKEAWAYS
Stop comparing your life to others, it’s about what you want.
Everything is in flux. Handling change is easier when you accept that.
Life is precarious, so max the value you get from what you are doing.
Be content.
Adversity is a part of life. Dealing with s**t equips you to deal with future issues.
Stop worrying. Usually, it is not going to happen.
If you're going to imagine your future make it positive.
BEST MOMENTS
‘The 1st person I had to convince was myself. ´
‘Ensure the thing that gives (breaks) isn’t you.’
‘Choose somewhere, and f**king head towards it.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
For this episode, Joel is joined by Brian Will of Brian Will Media, who is a serial multi-industry entrepreneur and a leading Business and Sales Management Consultant, who currently runs multiple businesses. Today, he and Joel sit down to discuss the psychology of sales. Brian explains how to get inside the mind of your potential customers, work out what they want, then provide it and explain it to them so that they can't resist buying from you.
KEY TAKEAWAYS
Without sales, you don't have a business.
Ask the 3 whys.
Create a profit and loss account for each employee. If someone can't be trained to turn a profit, they need to go.
People don't like salespeople, overcome that mistrust.
Identify objections, and work out how to overcome each one, so you have a response ready for each objection a customer may raise.
Don't talk to people who won't pay your prices, or who have a problem your product can't solve.
BEST MOMENTS ‘Sales runs the world. ´ ‘Coach them up or coach them out.’ ‘Call them out on the BS.’
In this episode, Joel, and Andy peel back the curtains of what Codebreak do. Brace yourself for a riveting exploration of how Codebreak helps hungry business owners to soar into unprecedented heights of success.
Together, they discuss how they help their businesses to scale to seven figures or achieve the next seven figures, using digital marketing. They talk through their done-for-you marketing, coaching, and workshops.
If you're a business owner seeking inspiration to move you and your business forward, this is the episode for you.
KEY TAKEAWAYS
The combination of better marketing and better thinking is dynamite.
Mindset is really important.
Codebreak works out a unique strategy with every client.
Not every platform works for every business. Codebreak knows which ones are right for you.
9 out of 10 businesses don't tell people what they do.
Follow up on every conversation or lead.
Ask – if you don't ask you definitely won't make a sale.
BEST MOMENTS
‘We're gonna teach you how to bang the drum, how to attract people towards you.’
‘For every £ he spends on Google Ads he gets £10 back.’
‘90% of the people listening to this are undercharging for their product or service.’
‘We're doing more and more training workshops now, for groups.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.
Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.
Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.
The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.
Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.
Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.
Mindset - Resilience - The Mindset to Succeed
Episode 253
Sunday, July 16, 2023 • Duration 48:50
In this powerful and profoundly personal episode, Joel Stone, co-founder of Codebreak, peels back the curtain on the adversities he's faced and how they've shaped his indomitable business mindset.
Joel takes us on an intimate journey, starting with a family tragedy that struck in his birth year. It's a story steeped in resilience, determination, and an unshakeable drive that saw him launch a business even as he grappled with a severe mental health diagnosis. It's raw, real, and speaks to the heart of anyone who has ever faced or is facing significant challenges.
He explores the influence of early-life adversity, sharing how his childhood trauma created an unexpected springboard into a powerful business mindset. Joel's experiences, though challenging, have been catalysts for personal growth and entrepreneurial resilience.
The poignant loss of a dear friend is shared not as a tale of despair, but as a spark that ignited Joel's passion to empower others. It’s a testament to his ability to channel pain into purpose, a reminder that our darkest moments can illuminate our most meaningful mission.
Thrive or die? Joel discusses the inevitable crossroads we all encounter, the moment when we must choose between surrendering to circumstance or rising above it. It's a powerful exploration of making tough choices and confronting the doubters head-on.
Building resilience is at the core of Joel's story, as he discusses harnessing the power of adversity for the benefit of others. This episode serves as an honest portrayal of resilience, offering listeners insights into the gritty reality of resilience-building, and how it can be transformed into a force for good.
So, buckle up for an emotional rollercoaster ride with Joel. Be prepared to be inspired, moved, and come out the other side with a fresh perspective on resilience and its pivotal role in business success. Don't miss out on this special episode – a testament to the power of a resilient mindset in the world of business.
KEY TAKEAWAYS
Most business owners take a fair beating on the way to success – so a resilient mindset is essential.
Mindset - Unmasking Emotional Eating With Chris Tibbetts
Episode 252
Sunday, July 9, 2023 • Duration 01:00:53
Today, Andy is joined by Chris Tibbetts who is an emotional eating coach. He helps people to end their poor relationship with food, find food freedom, and lose weight for good. Chris works with people who are morbidly obese as well as those who are fit and healthy but are still emotional eaters.
KEY TAKEAWAYS
Some binge eaters over exercise to punish themselves.
Becoming an emotional eater can happen at any age.
The fact we all need food makes tackling emotional eating tricky.
Food companies are actively working to get us to eat more.
Silence your inner critic.
Get your mindset right.
Stop looking for the match that started the fire (your food addiction) - work to put the fire out.
BEST MOMENTS ‘I was diagnosed with bulimia via exercise because I was over-exercising.'
‘People who give up alcohol sometimes turn to food.’
‘If you've got a poor relationship with food, you need to fix that before you think about weight loss.’
VALUABLE RESOURCES https://www.fixmymarketing.co.uk/ The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you -
Marketing - The Misconceptions In Branding With Danny Matthews
Episode 251
Sunday, July 2, 2023 • Duration 47:14
In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively. Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.
KEY TAKEAWAYS
Always put your audience first and communicate with them in a way that is all about them.
Be clear about what is in it for the person you are speaking to.
Your branding has to be personal and reflect who you are.
Creating a story that invites people to be part of it is a key component of your branding.
Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.
The bigger the problem you are solving for your customers, the more they will pay.
Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.
Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.
BEST MOMENTS ‘When you’re truly serving your purpose ... things just kind of bounce off you. ´ ‘Branding is the bridge between your experience of life and why you buy things.’ ‘It's almost like communication is a dying trade.’
VALUABLE RESOURCES https://www.fixmymarketing.co.uk/ The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling BookMarketing coaching: Done-for-you marketing: If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you -
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 201
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo,
If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.
Rising above things and keeping going when things get difficult, builds resilience.
Everyone has their limits, when you are struggling, don´t be afraid to seek help.
Having a purpose and pursuing it creates drive. The will to get up and keep going, regardless. It enables you to channel your pain into something meaningful.
BEST MOMENTS
‘Generally, the most successful business owners you see have been able to take a lot of s**t ´
‘Actually, some of those traumas are my superpowers.’
‘The choice was thrive or die, to an extent. That started to lay the foundations for my business mindset.’
‘We're doing some awesome things with some awesome companies, and it'd be awesome if you were the next one.’
ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in busi
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