Explore every episode of the podcast Stay Hungry - Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Mindset - Mastering The Stage Talk For Maximum Impact | 09 Sep 2024 | 00:29:59 | |
In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.
ABOUT THE HOST
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - The Power Of Authority In Marketing | 01 Sep 2024 | 00:34:51 | |
In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business.
VALUABLE RESOURCES
ABOUT THE HOST
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Business - How to Make Your Clients More Sticky With Lewis Potts, Part 2 | 30 Jun 2024 | 00:38:05 | |
In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships.
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao Andy studied Psychology at u Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset - Live Boldly, Authentically and Aligned with your Values | 25 Sep 2022 | 00:34:25 | |
In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion. During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.
KEY TAKEAWAYS
BEST MOMENTS ‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´ ‘The first piece of work I do with people is to uncover what I call their survival model.’ ‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’
EPISODE RESOURCES Website: https://carlareeves.com/ Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Growth - Running a Rebellious Business with Cordelia Kate | 18 Sep 2022 | 00:32:36 | |
In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.
BEST MOMENTS Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Growth - Getting Your Business Model Right with Captain Hoff | 11 Sep 2022 | 00:25:41 | |
In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space. Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.
KEY TAKEAWAYS
BEST MOMENTS ‘Getting your business model right is really critical. ´ ‘Give your customers even more value for sticking with you, value they can't get elsewhere.’ ‘Don´t build products or services, build an ecosystem.’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES Website: https://www.foundersspace.com/ Founders Space Podcast: https://www.foundersspace.com/podcast/ LinkedIn: https://www.linkedin.com/in/foundersspace Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1
ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and d Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset - Start Your Day Right | 04 Sep 2022 | 01:03:02 | |
In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you. Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives.
KEY TAKEAWAYS
BEST MOMENTS ‘How you start your day determines everything. ´ ‘They (titans) all have an element of mindset or spiritualism or meditation about them.’ ‘Things are never going to come to you unless you believe they will.’ ‘To be offended is a choice, but so is being offensive.’
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, an Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing – The Rise and Fall of LinkedIn | 28 Aug 2022 | 00:23:54 | |
In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.
KEY TAKEAWAYS
BEST MOMENTS ‘Is LinkedIn a loud, bloody awful place to be at the moment? ´ ‘It´s not a sex thing.’ ‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/
ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset - The Mindset For Successful Marketing With Shari Teigman | 21 Aug 2022 | 01:05:44 | |
In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business. Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and utilise that for business success.
KEY TAKEAWAYS
BEST MOMENTS ‘To make a success of your marketing you have to be mentally prepared for it. ´ ‘Save that energy and use it as a sniper rather than a machine gun.’ ‘When you get your marketing persona right, your position is respected.’
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing – The Importance of Killer Content with Liam O’Neill | 16 Aug 2022 | 00:52:47 | |
In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship.
KEY TAKEAWAYS
BEST MOMENTS “If you give me the time, I can prove to you that you can be superhuman as well” “My goal is to prove to people and teach people they can be who they want in life” “I want people to feel when I speak not just hear it” “You can have fake security in something you hate or fake security in something you love”
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - There's No Point in Marketing Without Sales | 07 Aug 2022 | 00:40:44 | |
In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process. They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as how to take the fear out of picking up the phone. They also explain how to trick Jordan Belfort into buying his own pen and much more besides…
KEY TAKEAWAYS
BEST MOMENTS ‘For some reason, sales have this stigma. ´ ‘I think business owners with sales and marketing are terrified of rejection.’ ‘Take the time and really build the rapport.’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES Email - rob.austin@smeskills.co.uk LinkedIn : https://uk.linkedin.com/in/robaustinsales
ABOUT THE GUEST Rob was Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - The Power of Video With Ryan Proctor | 31 Jul 2022 | 00:40:31 | |
In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography. Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film. Ryan shares insights into the type of business owners he meets. Usually two types; the ones who want to be the hero of the story and the ones who want their customers to be the hero.
KEY TAKEAWAYS
BEST MOMENTS ‘Reels are your best chance of growing organically and getting engagement. ´ ‘Instagram is putting its focus towards being a more video dominant platform.’ ‘Using video as a tool for storytelling has been the most impactful thing.’
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES Email - ryanproctor@proctorproductions.co.uk Instagram - https://www.instagram Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset - The Importance of Journaling | 24 Jul 2022 | 00:32:51 | |
In this episode, Joel, and Andy talk about why journaling is important and how they have benefited from doing it themselves. They share how it has helped them in their personal and work lives to gain insight into what matters, focus, get more done and de-stress. All things anyone can benefit from too, simply by giving journaling a go.
KEY TAKEAWAYS
BEST MOMENTS ‘Nothing woo woo here, we don’t do woo woo. ´ ‘Until I journal, if I am honest, I didn’t know what my priorities were.’ ‘Forcing yourself to sit down and write, forces you to think.’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES Eat That Frog by Brian Tracy - https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426/ Break Point by Ollie Ollerton - https://www.amazon.co.uk/Break-Point-Dares-Hosts-Incredible/dp/1788703006/ Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment/dp/B08666P6FK/ Mind Journal Pro - https://www.mindjournals.com/products/mindjournal-pro If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Business - How to Make Your Clients More Sticky With Lewis Potts, Part 1 | 23 Jun 2024 | 00:33:10 | |
In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - Why Cutting Your Marketing Right Now is Crazy | 17 Jul 2022 | 00:33:48 | |
In this episode, Joel, and Andy sit down to discuss why the UK government’s advice to businesses to cut back on marketing and use that money to offer customers lower prices is bonkers. To the point where doing that could result in that company going under. They share 5 major problems with that approach. Then, explain what you can do instead.
KEY TAKEAWAYS
BEST MOMENTS ‘I don’t think anyone can give me an example of where short-termism has worked. ´ ‘There is a naivety there in terms of whoever´s come up with this campaign.’ ‘Price is only a part of the conversation.’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over th Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Growth - Investing For Success With Ben Knight | 10 Jul 2022 | 00:42:11 | |
In this episode, Joel sits down with Ben Knight who is the founder of The Trade Tribe, which simplifies and systemises trading to the point where even an extremely busy entrepreneur can find to do it successfully. Ben explains how he got started in business, going from being 50k in debt to owning his dream home and car. As well as explaining why and how he founded The Trade Tribe, before sharing examples of the experience his coaching clients have. Finding success by following his approach which is ideal for busy business owners because once set up, it typically takes 5 minutes a day to maintain.
KEY TAKEAWAYS
BEST MOMENTS ‘Your money will work harder for you than any human ever could.’ ‘With five to ten grand I think you will see the sort of returns that would make a difference in life which is worth it.’ ‘Either way, you pay.’
EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - You Must Have a Vision | 04 Jul 2022 | 01:05:46 | |
It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this can pose.
KEY TAKEAWAYS
BEST MOMENTS
“Your vision can’t be right if it’s forcing you to do so much that you dislike”
“As a business owner, your personal vision and your business vision need to knit together”
“All forms of networking are always going to be important, but you’ve got to be selective with all of them”
“I used to have a real fear of failure and I taught myself there’s no such thing”
EPISODE RESOURCES Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset - What Are Your Non-Negotiables | 26 Jun 2022 | 00:36:07 | |
In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform. They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks.
KEY TAKEAWAYS
BEST MOMENTS ‘I think it is very good to start the day with some movement. ´ ‘Email is one of the biggest killers, if not the biggest, killer of productivity.’ ‘In terms of non-negotiables, there is no right or wrong. It is what works for you.’
EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 200 Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - What Top Gun Can Teach Us About Marketing | 19 Jun 2022 | 00:31:34 | |
In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.
KEY TAKEAWAYS
BEST MOMENTS ‘With marketing, you cannot rely on one component alone. ´ ‘You need to be laser-targeted.’
EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar.
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, T Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - Leaning Into It With Liam Walsh | 12 Jun 2022 | 00:38:59 | |
In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.
Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months.
KEY TAKEAWAYS
BEST MOMENTS ‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´ ‘I hate losing. But it´s OK to lose provided you learn from it.’ ‘You´ve gotta lean into your discomfort, big-time.’ ‘Everything in your business can be passed on (outsourced).’ VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: The Mindset For Success With Jean-Pierre De Villiers | 05 Jun 2022 | 00:51:48 | |
In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker.
He and Joel discuss the role self-confidence, physical activity, appreciating what you have now, and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life.
KEY TAKEAWAYS
BEST MOMENTS ‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´ ‘When you do physical activity, it makes you feel amazing.’ ‘We can create a life where actually we are in alignment with our values.’ ‘Happiness is created by discipline. Not the other way around.’
VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain' Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - TikTok Marketing | 29 May 2022 | 00:20:55 | |
In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no?
With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.
KEY TAKEAWAYS
BEST MOMENTS ‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´ ‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’ ‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’ VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with A Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Everything's Toxic | 22 May 2022 | 00:33:40 | |
In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way.
KEY TAKEAWAYS
BEST MOMENTS ‘My sensitivity to the situation was hindering me.’ ‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’ ‘For business owners, it is not always possible to avoid what is deemed toxicity.’
VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Impactful Images to Power Your Business With Martin Irvine | 15 May 2022 | 01:12:12 | |
In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients. They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life.
KEY TAKEAWAYS
BEST MOMENTS ‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´ ‘Be authentic.’ ‘I will take more from a challenge than I will allow a challenge to take from me.’
VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/disco Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Growth - Growing Your Business Without Losing Your Sanity | 16 Jun 2024 | 00:33:13 | |
In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustling and sustainability in business ventures.
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: The Powerfulness of The Pause and Mindfulness Training For Leaders With Catherine Bell | 08 May 2022 | 00:37:45 | |
In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture.
During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine also touches on the role enneagram testing can play in helping leaders to understand themselves better and the impact they are having on the culture of their businesses.
KEY TAKEAWAYS
BEST MOMENTS ‘The majority of people are disengaged. ´ ‘People support what they create.’ ‘Greatness is a series of small acts….’ ‘If we are going to solve the problems that are facing our planet, we have to ask – how much is enough.’
EPISODE RESOURCES The Awakened Company by Catherine R Bell - https://www.amazon.co.uk/Awakened-Company-Catherine-R-Bell/dp/1897238797/ Website: https://awakenedcompany.com YouTube: https://www.youtube.com/c/AwakenedCompany/featured
VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Stop Rolling the Dice on Your Business, Own the Table! | 01 May 2022 | 00:43:57 | |
In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses. He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.
KEY TAKEAWAYS
BEST MOMENTS ‘A lot of entrepreneurship is about being responsive, not about being creative. ´ ‘The problems the best companies in the world solve are the ones that are around us every day.’ ‘Market research needs to be a part of everything we touch.’ ‘Every business should have product lines, not products.’
VALUABLE RESOURCES mailto:rob@mining-international.org https://www.linkedin.com/in/rob-tyson-3a26a68/ http://www.mining-international.org https://twitter.com/MiningConsult https://www.facebook.com/MiningInternational.org https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3
ABOUT THE GUEST Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again." And then... a shift in mindset would occur. After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of th Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Sex, Lies & Influencer Marketing - with Pierre Cassuto | 24 Apr 2022 | 00:34:51 | |
This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.
Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift.
KEY TAKEAWAYS
BEST MOMENTS ‘Influencer marketing is a convergence of the creative world and the media world. ´ ‘20% of all social media accounts are fake.’ ‘Understand who your potential influencers are.’ ‘Creators are today´s disruptive entrepreneurs.’ VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES Website: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/ ABOUT THE GUEST Pierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: What Do We Mean by Stay Hungry? | 17 Apr 2022 | 00:26:25 | |
In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success.
KEY TAKEAWAYS
BEST MOMENTS ‘If you want to be a business superstar, you've gotta want it.’ ‘Staying hungry isn’t just about work ethic.’ ‘You can easily outlearn most of your competition.’ VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate inquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCES Eat That Frog by Brian Tracy – https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/ The 5 am Club by Robin Sharma – https://www.amazon.co.uk/5AM-Club-Morning-Elevate-Life/dp/B07JV98GB7/ Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment-ebook/dp/B0858YV8Z3/
ABOUT THE HOSTS Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Do More Of What You're Good At | 10 Apr 2022 | 00:40:23 | |
In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads.
KEY TAKEAWAYS
BEST MOMENTS ‘We live in a world of generalists. ´ ‘Put your focus in the right place, don´t let your ego decide what you work on.’ ‘Properly focus on those income-generating tasks.’
VALUABLE RESOURCES Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts t Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Nobody Cares Work Harder | 03 Apr 2022 | 00:43:49 | |
In this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life.
They also launch their new coaching platform and share some details with the audience.
KEY TAKEAWAYS
BEST MOMENTS ‘Hard work will beat talent, every time. ´ ‘If you work 3 days a week but your competitor works 6, they are going to beat you.’ ‘When you start working for yourself, work harder… otherwise you are doing yourself a disservice. ´ EPISODE RESOURCES Eat That Frog by Brian Tracy - https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/ VALUABLE RESOURCES Coaching Service – www.andyandjoel.com
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://ww Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Next Step Nutrition for Business Owners with Jonny Landels | 27 Mar 2022 | 00:35:09 | |
Joel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast.
Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love.
Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve their lives.
He talks about how he used to vary between 'eating clean' and being miserable to eating everything in sight and still being miserable. No balance with food, no energy, and a terrible relationship with eating.
To where he is now… a successful business owner and coach, a great relationship with food and exercise. Superb energy management to the point that in his spare time he is now playing Roger in Rent on stage.
Jonny brings an expertise in health and wellbeing that will resonate with any business owner.
KEY TAKEAWAYS
BEST MOMENTS ‘You need to set healthy boundaries between your work and your routine. You need to prioritise your energy. ´ ‘Understand that as a compassionate human, things are going to happen that are outside your control.’ ‘People struggle because they´re eating for reasons outside of hunger.’
EPISODE RESOURCES Podcast: https://podcasts.apple.com/es/podcast/next-step-espresso-a-daily-shot-of-fitness/id1451178019 Instagram: https://www.instagram.com/nextstepnutritionltd/ Website: http://nextstepnutrition.co.uk/ VALUABLE RESOURCES Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Do You Know What You Do? | 21 Mar 2022 | 00:23:28 | |
Andy and Joel are talking about purpose, mission, and explaining to others what you do.
Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly.
KEY TAKEAWAYS
BEST MOMENTS ‘If you can´t, explain to people what you do in one sentence, and say it with clarity and conviction – you’re losing customers. ´ ‘Use the partner test... go home and ask your other half – what do I do?’ ‘Simplify everything, to its simplest form, where it is still effective.’
EPISODE RESOURCES Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/ Free Marketing Book: https://stayhungry.freemarketingbook.co.uk VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: What Your SEO Guru Doesn't Tell You | 14 Mar 2022 | 00:35:46 | |
Andy and Joel are talking SEO…
SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method.
KEY TAKEAWAYS
BEST MOMENTS ‘If you are driving any traffic to your website…if the website is @#$% they are going to think you are @#$%. ´ ‘Our best B2B, most qualified, leads come from mobiles at weekends.’ ‘Identify how people communicate with your business…and include that contact detail on your website.’ ‘Where’s the best place to hide a dead body? …. On page two of Google.’
EPISODE RESOURCES Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/ Free Marketing Book: https://stayhungry.freemarketingbook.co.uk/
VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action ta Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: The Fortune Is In The Follow Up | 07 Mar 2022 | 00:38:30 | |
In this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom.
KEY TAKEAWAYS
BEST MOMENTS ‘Sometimes you’re sitting on money. It´s in your existing database. People who have inquired that you have not followed up with. ´ ‘Always offer the premium package first.’ ‘If you think you are bothering people, your email content is definitely wrong.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set h Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - The Power of Niching Down: How to Dominate Your Market by Specialising | 09 Jun 2024 | 00:31:56 | |
In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Stay Energised with Sasha Buy from The Coaching Club | 28 Feb 2022 | 00:34:15 | |
In this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. Sasha helps busy and burnt-out women to become the BEST version of themselves.
She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life
KEY TAKEAWAYS
BEST MOMENTS ‘It is important to make yourself a priority. ´ ‘What is the thing we can focus on first to move the needle. It is just habit stacking.’ ‘We start with you, that drop in the water, the ripple then affects everyone and everything around you.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: How To Sell With Solution-Based Selling | 21 Feb 2022 | 00:40:31 | |
In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so.
Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy.
KEY TAKEAWAYS
BEST MOMENTS ‘Bad copy can do more harm than good.’ ‘Put yourself in your potential customer´s shoes.’ ‘The more you give the more you get. Provide value.’ ‘In terms of copywriting if you´re aiming for perfect, you are going to be sorely disappointed.’ Ogilvy on Advertising - https://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156/ Dan S Kennedy´s books - https://www.amazon.co.uk/Dan-S-Kennedy/e/B000AP7EBS VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buye Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Simple Ways to Improve Your Lead Quality | 14 Feb 2022 | 00:25:19 | |
In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers.
The 3 simple techniques they share can be used by any type of entrepreneur.
KEY TAKEAWAYS
BEST MOMENTS ‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´ ‘Nail your niche.’ ‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.’
EPISODE RESOURCES Free Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk
VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel started his working life as a gr Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Growth: Scaling Your Business with The Disruptive Entrepreneur, Rob Moore | 07 Feb 2022 | 00:31:36 | |
In this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes.
Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before the pandemic.
KEY TAKEAWAYS
BEST MOMENTS ‘Don´t get ready, be ready. ´ ‘The three Cs – Comfort, complaints, and complacency are not growth attributes. They are atrophy attributes’ ‘No matter what´s going on around me know who I am, know my role and manage my own emotions.’ ‘The more you like yourself, the less you need to be liked by others.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: High Performance with The Coaches' Coach, Joe Parish | 31 Jan 2022 | 00:43:46 | |
In this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best.
Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony between the different aspects of their life, so that all of their efforts are targeted for success in both their personal and work lives.
KEY TAKEAWAYS
BEST MOMENTS ‘You are the brand, you are the machine, you are the asset. ´ ‘Resist the urge to fight, just go do some exercise, then come back to it.’ ‘Create synergy and harmony across body and business.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here t Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: The Most Common Mistakes in Marketing | 24 Jan 2022 | 00:26:03 | |
In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly. They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective.
KEY TAKEAWAYS
BEST MOMENTS ‘There are plenty of people out there that are good at football. There aren´t too many David Beckhams out there. ´ ‘If you treat marketing as a part-time job, you´ll get part-time results.’ ‘Anything you do in marketing should be measurable.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in provi Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Top Tips for Lead Generation | 17 Jan 2022 | 00:33:10 | |
In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers.
They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI.
KEY TAKEAWAYS
BEST MOMENTS ‘Lead Gen is using paid ads to get the kind of customer data that is most likely to convert into a paying customer. ´ ‘Lead magnets can work really well.’ ‘You have to follow up and have a detailed sales process.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Joel Stone Joel started his working life as a grap Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: The Power of The Podcast with Paige Ratterman | 10 Jan 2022 | 00:29:38 | |
In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately.
They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome your nerves and feel comfortable with appearing as a guest. She and Joel also talk about how niching down has enabled Paige to grow her business fast and how she is starting to train others to find success as VAs. KEY TAKEAWAYS
BEST MOMENTS ‘Podcasting is a great investment. You can repurpose the content, over and over. ´ ‘Be prepared to answer questions and have your call to action ready.’ ‘Podcasts are a brilliant way to just constantly be consuming something without interrupting your day.’
EPISODE RESOURCES Paige´s email: paigeonlineva@gmail.com Want to be a VA? Use Paige´s guide to do it - https://payhip.com/TheInvisibleOfficeGuides
VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries an Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Health and Mindset for Business Owners with Ali Maclean | 03 Jan 2022 | 00:27:07 | |
In this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor.
Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importance of improving your mental health. Ali explains how he uses meditation, gratitude, affirmations, and mindfulness to help himself and his clients.
KEY TAKEAWAYS
BEST MOMENTS ‘If your mind is spread amongst 3 or 4 different things, they all kind of dilute. ´ ‘The routine, the discipline, and being around a group of like-minded people cannot be replaced.’ ‘If your own jug is empty, you can’t fill everyone else’s glass. You can’t help your family.’ ‘Gratitude overpowers everything.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing t Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Building a Personal Brand with 'Shropshire Lad' Adam Purnell | 27 Dec 2021 | 00:45:20 | |
In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is?
Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing.
Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was always encouraged to get involved with the cooking at home. His passion clearly shone through during his time on Crazy Delicious as the winner of the first episode of the series.
A huge supporter of all things Shropshire (Codebreak’s home county), Adam uses local ingredients to create amazing dishes which he shares with his thousands of followers on Instagram. Following successful cookalongs, food pop-ups, and food festival appearances, Shropshire Lad is the next big thing in the UK food world.
Find out how Adam built his personal brand and went from a backyard cook to a TV star in this episode of the Stay Hungry podcast.
KEY TAKEAWAYS
BEST MOMENTS ‘My Instagram blew up. I probably picked up 10,000 followers. ´ ‘I want to be with the people, I don´t want to be stuck in the kitchen.’ VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.c Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing - How to Choose a Lead Magnet | 02 Jun 2024 | 00:23:55 | |
Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/ Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: Wellness in the Workplace with Louise Morgan | 20 Dec 2021 | 00:35:35 | |
In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access.
Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other techniques can be used to improve mindset.
KEY TAKEAWAYS
BEST MOMENTS ‘If someone is firing on all cylinders, they are doing well in all areas of their lives. ´ ‘The whole thing of sending your mind into another place is often needed.’ EPISODE RESOURCES Website - https://www.betterwealthandhealth.co.uk/ LinkedIn - https://uk.linkedin.com/in/louise-morgan-dippfs-9a4061b1 Instagram - https://www.instagram.com/betterhealthiswealth/
VALUABLE RESOURCES
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS
Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Mindset: The Mindset for Success with Alex McCarthy | 13 Dec 2021 | 00:36:04 | |
In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner. Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone. KEY TAKEAWAYS
BEST MOMENTS ‘The reason I started my entrepreneur journey was all about freedom. ´ ‘You´ve got to be receptive in a coaching scenario.’ ‘You don't have to have the whole 100 steps figured out…. Just move towards what feels inspiring.’ EPISODE RESOURCES Instagram – https/www.instagram.com/alexmccarthycoaching/ Facebook Group - https://www.facebook.com/onlineentrepreneurhub/ VALUABLE RESOURCES If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the socia Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||
| Marketing: Visual Mastery for Coaches and Consultants with Graham Hurst | 06 Dec 2021 | 00:32:56 | |
In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way. Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also discuss how to attract the type of clients you want to work with and keep control of when you work. KEY TAKEAWAYS
BEST MOMENTS ‘Once people start to read your content, start building that relatability.’ ‘Use open loops to get people to ask more questions.’ ‘Tell people what they need to know. But nine times out of ten they’re going to say can you just do it for me.’ VALUABLE RESOURCES If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - Links: Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 | |||