Whether you like it or not, the final quarter of 2024 is almost upon us which means we're all given a choice - how do we want to end the year? Do we want to limp to the finish line and fall into 2025 or end with intention and set our future selves up for success?

I know which I'd rather. If you're in the same boat, listen in for 3 steps you can take today to give yourself the clairty and plan needed to end 2024 strong.

Craving support as you strategise for Q4? Join my final goal setting workshop of the year here.

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Q4 Strategy Workshop

Alice Benham | Website | Instagram | LinkedIn

Hannah's message impacts millions of people each month, but there's very few words involved. Wondering how you can turn your expertise into simple graphics? Whether you're looking to create impactful slides or social media, this episode is for you.

Dyslexia and an iPad led Digital Creative Hannah Wilson to working with industry leaders and growing an audience of 100k. In this episode Hannah shares how to become the master of your message. No fancy tools, no design or art degree needed - everyone has the capacity to turn ideas into powerful visuals - listen in for the first steps to take. 

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Links:

Hannah Wilson | Quoted Visually |  Instagram | LinkedIn | Newsletter | Course

Alice Benham | Website | Instagram | LinkedIn

Mentioned in the episode - Figma, Book - Essentialism by Greg McKeown

In just a few weeks I am becoming a published author and WOW have I got mixed feelings about it!! You know I'm all about bringing you behind the scenes so I want to bring you on this journey with me as I approach publicaton day. In this 'BehindTheBook' series I'll share insights about what I'm experiencing and lessons/reflections from the journey so far. I really hope you find it interesting!

To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support!

6 years ago I made my best business decision and launched my podcast. It’s grown my client base, community and revenue in ways I couldn’t have imagined and I’ve since helped over 75 entrepreneurs do the same.

Whether you have an idea or not, I’ll walk you through my tried & tested method for outlining a killer concept, nailing the technical side and promoting your episodes. Simple actionable steps to get you ready to launch at the end of the course.

Ready to go? Save your space here.

To take control of your finances AND save 26%, head to The Strategy Shop and get your hands on my financial tools.

Knowing where our money is coming from is a basic but often unused statistic for us business owners! My challenge to you this week is to get to know your revenue, so you can understand your performance and make decisions with that data in mind.

To access the spreadsheet I use to track my revenue, expenses and profit in under 30 minutes each month - shop the TRACK product here. Or take advantage of the bundle discount, on top of our 26% off opening sale across the whole range!

Ever feel out of control when it comes to your business finances? Never quite sure how to set revenue goals or even know how to hit them? This episode is for you!

To take full control of your finances and feel confident in your goals and pricing, purchase my BRAND NEW Financial Planning Tool here. Or to go the whole way and get the bundle of financial tools, check them out here. Hurry, the 26% off opening sale won't last forever!

Week 2 of our new series and it's time to spend some time reflecting! It's tempting to think working ON your business means big bold external action, but sometimes the most valuable time is spent quietly, looking for the lessons.

Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term.

In this weeks episode I'm sharing an exercise that'll help you audit and improve the systems within your business.

What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year. 

Mentioned in the episode:

You Are a Badass by Jen Sincero (aff link)

Looking After Mum - instagram, website

Alice Benham - instagram, website

I've just returned from taking August away from my business, so let's have a catch up!

Click here to join the very last cohort of my Marketing Programme - Stop Guessing Start Growing. Doors close in just a few days!

Are you holding your business back without realising it? Tune into this episode to discover the 3 most common (and harmful!) things many of us are doing which are limiting our businesses growth.

Brand partnerships - ever seen it done and wondered how it works, whether you could monetise the following you've built for your business, or what that contract a brand set over actually means? From her time working with the OG Britcrew and Grace Beverley at Gleam to setting up her own talent agency tbh, Verity is on a mission to lift the lid on the influencer world. 

tbh talent - Instagram, Website

Alice Benham - Instagram, Website, 

In 2018 I made one of the boldest and best decisions for my business - I started this podcast. Despite knowing absolutely nothing and not really having an audience who would listen, I took messy action and 6 years later am so grateful for my past self. There is so much this project has taught me, so I thought I'd sit down and share 6 marketing lessons we can all take from my journey!

An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do business differently. They founded their accountancy firm StriveX 3 and a half years ago, and have built it from 1 client to a million-pound valuation in that short time.

This is part 2 of their interview. Last week, they chatted about their knowledge, but this week it's all about their story. How they grew their business, how they became one of the top 30 businesses to work for in the UK, and ultimately how they run a business as life partners.

Mentioned in the episode

Traction (affiliate link)

StriveX - instagram, website

Accountant She - instagram, website

Alice Benham - instagram, website 

Ever wish you could ask the expert all your burning financial questions?

As business owners we're often unprepared for the challenges that come with navigating tax, financial growth, and money management, which is why I've invited accountants and co-founders Rachel and James Harris to share their insights. As partners in life and business, these two really are a financial power couple and in this episode generously share their expertise, personal financial habits, and lessons learned from helping 1000s of business owners with their accounting.

Tune in this week to hear their knowledge, and make sure to subscribe so you don't miss out on next week's episode, part 2, where we'll be diving into their story and the behind the scenes of their incredible journey. 

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Mentioned on the episode:

Rich Dad, Poor Dad

Strive X - instagram, website

Accountant She - instagram, website

Alice Benham - instagram, website 

You know I'm all about keeping it honest so before we jump back into the usual programming, here's an inside look at what's been going on in my business so far this year and how I'm helping myself avoid burnout...

Listen to this episode and you'll know exactly how to enter the year with clear vision, strategic goals and most importantly, consistent action.

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To get support with this method and set yourself up for the year ahead, book a ticket to my 2024 virtual startegy day here.

Curious to get an inside look at my end of year review? Tune in to learn from my wins, fails and lessons of 2023!

Let's not do an end of year for the sake of it... let's do it to set our future selves up for success. Tune in to learn how I do an effective end of year review without spending hours with a blank piece of paper in front of me.

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Set yourself and your business up for an intentional start to 2023! 

Strategy Day - London, 18th Jan

Strategy Day - Virtual, 11th Jan

Stefanie Sword-Williams is an entrepreneur many of us will look up to - she's an author, Tedx speaker, Forbes 30u30, the founder of two businesses and has worked with some of the best known brands. It's safe to say her career is pretty vision board worthy... but what about the behind the scenes of that?

Listen in as Stefanie so generously shares more about the quick growth she experienced at the starts Vs the slower growth her second business has seen, why she prefers to operate as a company of one, how picking a contraversial name worked in her favour and what leads to her feeling so calm amidst it all.

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Stefanie - Instagram, LinkedIn

F*ck Being Humble - Instagram, Website, Book

This Might Help - Website, Instagram

Alice Benham - Website - Instagram - LinkedIn

Let's round off this BehindTheBook series with a JUICY final episode, going through your questions about everything from getting the deal right through to how it feels to end the book tour.

Ever see successful businesses online and wonder what the behind the scenes REALLY looks like? Good news is todays episode will give you an all access pass to the reality of one of my favourite entrepreneurs to follow - Mako Ndoro founder of Berry & Brie.

Tune in to learn how Mako went from £0 in the bank and working in corporate to taking her business full time, overcoming the challenges of burnout, cash flow and comparison along the way.

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Berry & Brie - Website - Instagram - Mako's Instagram

Alice Benham - Website - Instagram - LinkedIn

October was a record month for my business and I want to take you behind the scenes to share the 5 things I believe contriuted to this growth. This feels quite vulnerable to share so go easy on me and let me know which of the points resonated most with you...

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2024 Strategy Day - In Person, Virtual

Small Bizmas Tickets

Instagram | LinkedIn | Website | Emails

Ever wondered what happens behind the scenes of some of the biggest personal brands? In todays episode I sat down with the inspirational Grace Andrews, Marketing Director for Steven Bartlett & Diary of a CEO, to understand what it really takes to stay at the top of your game. Tune in for an incredibly honest insight into building and maintaining a personal brand.

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Grace Andrews - Instagram - LinkedIn - TheSocialClimber LinkedIn

Alice Benham - Website - Instagram - LinkedIn

Raising money to fund a new idea or business can feel like such an overwhelming process, but what if there was another route you hadn't considered? In this episode I sat down with Danielle Wallington who just over a year ago set out to raise £18,000 via crowdfunding to fund her app and community - Flock Here.

Tune in to learn why it's the route she went down, what challenges she faced both before and during the campaign, how she kept going despite worrying it might not work and the marketing strategy that led to her raising more than the initial target.

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Flock Here - Website - Instagram - Danielle's Instagram

Alice Benham - Website - Instagram - LinkedIn

You've nailed the basics of serving and selling via email, so what's next? Let's round off this mini series by diving into the importance of analysing your statistics and cleansing your list to secure long term success. 

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Increase your conversion by sending more personal and effective emails with Mailchimp - click here to find out more and get started today!

Email is THE best platform for driving sales, so let's walk through the 3 main ways to make money from your emails and my tried-and-tested tips for increasing conversion.

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Increase your conversion by sending more personal and effective emails with Mailchimp - click here to find out more and get started today!

The 'secret' to effective email marketing is sending emails people actually want to open... sounds simple right? So often this step gets ignored, so today we're kicking off the summer series by talking about how to nail your email concept, write valuable content and nail your subject lines.

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Increase your conversion by sending more personal and effective emails with Mailchimp - click here to find out more and get started today!

6 weeks ago I moved in with RSM (aka red shirt man, aka my boyfriend) and let me tell you it's been a journey. It's his first time seeing the BTS of my business 24/7 so I figured it would be interesting to sit down and hear his experience...

Tune in to learn what he's learned about me as a business owner, how we've navigated having very different work styles and what the BTS of a launch is like.

Time to answer your business questions!

Liz is on a mission to get rejected 100 times in her business... why you may ask? To normalise the feeling of being rejected, take control of her success and learn to create opportunities for business.

I've been fascinated by the journey Liz is on so wanted to bring her on midway through her challenge to share how it's going, what she's learned, what some of the biggest wins have been and why we should all explore our relationship with rejection.

Tune in to learn more and pick up a LOT of tips about pitching yourself.

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As mentioned in the episode - TED Talk, Katie Chappel

Liz - Instagram, Podcast. Website

AB - Website, Instagram, LinkedIn, TikTok

The last 3.5 weeks have been FULL - of highs, lows and most importantly - lessons. Now the book tour is complete I thought I'd sit down to reflect on the final stage of this journey and what I've learned from publishing my book.

I've just completed my biggest launch to date... so let's review it! Listen in as I bring you behind the scenes to see all the numbers, how the launch went and what you didn't see.

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AB - Website, Instagram, LinkedIn, TikTok

If you've ever said "I have no time" when it comes to your marketing, this episode is for you. Discover my top tip for being more consistent with your action and making the most out of the time you have.

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Ready for more visibility and sales? Across 5 weeks I’ll share proven strategies that’ll help you create a simple and sustainable marketing plan!

<< Join Start Guessing & Start Growing >>

My signature 3-step-marketing-strategy© has helped thousands of service based business owners, just like you, show up consistently and confidently. The impact? Stop relying on one platform, get the brand awareness you deserve and sell more.

For people to buy, they need to first know who you are. So how are you making your business visible?

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Ready for more visibility and sales? Across 5 weeks I’ll share proven strategies that’ll help you create a simple and sustainable marketing plan!

<< Join Start Guessing & Start Growing >>

My signature 3-step-marketing-strategy© has helped thousands of service-based business owners, just like you, show up consistently and confidently. The impact? Stop relying on one platform, get the brand awareness you deserve and sell more.

If you're over-relying on social media and wishing you could make more sales... this episode is for you! I LOVE email marketing and want you to value it as part of your marketing strategy.

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Ready for more visibility and sales? Across 5 weeks I’ll share proven strategies that’ll help you create a simple and sustainable marketing plan!

<< Join Start Guessing & Start Growing >>

My signature 3-step-marketing-strategy© has helped thousands of service-based business owners, just like you, show up consistently and confidently. The impact? Stop relying on one platform, get the brand awareness you deserve and sell more.

Struggling with how to show up with messaging that truly connects with people? Here's why clarity is important and how you can get clearer in your messaging today.

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Ready for more visibility and sales? Across 5 weeks I’ll share proven strategies that’ll help you create a simple and sustainable marketing plan!

<< Join Start Guessing & Start Growing >>

My signature 3-step-marketing-strategy© has helped thousands of service-based business owners, just like you, show up consistently and confidently. The impact? Stop relying on one platform, get the brand awareness you deserve and sell more.

To celebrate the launch of my new marketing course, Stop Guessing Start Growing, I'll be showing up every day this week with a marketing tip and action step for you!

Today we're tackling the biggest question I get - how do I make more sales? Listen and learn how simple it can be to make more money from your marketing.

Service based and craving more strategic marketing? Ready for more visibility and sales? Stop Guessing & Start Growing and join here today.

I can't believe I'm saying this but MY BOOK IS A BESTSELLER! And it stayed a bestseller in 3 categories for 10 days straight after publication.

As a marketing nerd, of course I had to step back, analyse and share the things I did to make this launch a success...

Listen to my real-time experience as publication day of my first ever book unfolded...

Wondering what the book actually says? Tune in to hear me read out the first few pages and give you a secret insight into what's the book like, ahead of this weeks publication.

To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support!

Wonderiung how to get a lot done in a short space of time? Well do I have a case study for you! I wrote my book in just 5 days and I'm spilling the beans on how I managed my time to make it happen.

To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support!

And to attend one of my book events, find your city and book a free ticket here.

As a first time author I had no CLUE what publishing a book involved and it's safe to say the last 2 years have been a baptism of learning, challenges & lessons! Tune in as I share the 4 things nobody tells you about writing a book, along with what I learned from them.

To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support!

And to attend one of my book events, find your city and book a free ticket here.

Earlier this year I stepped onto the property ladder, amidst a whole lot of fear and overwhelm about securing a mortgage as a business owner.

If you’re keen to buy a home but unsure if and how it’s even possible - this episode is a must-listen! In this episode we break down the mortgage myths and complexities of securing a mortgage if you are self-employed or a Company Director. With expert advice from my own mortgage advisor Dan of Dan Does Mortgages, you’ll learn exactly how to turn your finances into a winning mortgage application.

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Dan Knott I Instgram I Linkedin

Alice Benham | Website | Instagram | LinkedIn

Todays episode is a vulnerable one as I'm letting you in on something that I haven't shared before...

Last September I had a BIG realisation about my health and over the last year have been on a massive (and life changing) journey. Tune in to learn more and hear my reflections on the 3 steps that help me get started.

(If conversations around health, weight loss and personal habits is not helpful for you, please don't listen)

Each year there's 4 things I do to ensure I enter the next year with intention - here's an insight into what they are and why they matter.

Ready to enter 2025 with intention AND great stationery? Joint the waitlist here to be first in line when we launch on Thursday.

Worried about getting sued or not being legally protected in your business? This episode will share all the legal knowledge you wish you knew and help you sleep at night! 

Lucy Legal is not only a lawyer but the go-to expert for small business owners and entrepreneurs. Her jargon free advice brings clarity to a topic that can so easily feel overwhelming and daunting. Tune in and bullet proof your business today.

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Get 50% off Lucy's Short and Simple Agreement: Use CODE ALICE50

 https://www.lucylegal.co.uk/short-and-simple-agreement

'There are times in business when you want to simply on board a client. You don’t want to enter into a contract but you want to set out the ways in which you will be working the services you offer, the way in which you will protect your client’s confidentiality and data and also the limitation of any liability to you.

The Short and Simple Agreement includes a template document with the key clauses for you to personalise for your business.

This template is suitable for online business owners who provide the majority of their services online.'