Explore every episode of the podcast Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

What if the best content strategy wasn’t about doing more...
but about capturing what’s already happening in your most brilliant moments?

If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. 

Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

In this candid, mindset-shifting episode:

• Why your packed calendar is actually a goldmine of content
• The simple 3-minute habit that rewires how you show up on camera
• How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

💡 What You’ll Learn:

• The real reason you feel behind on marketing (it’s not time—it’s the model)
• The “mic drop moment” method to capture content while you work
• A mindset reset to make visibility feel natural, not performative
• How Zoom recordings can become your most abundant marketing assets

▶️ Want to go deeper on creating trust-building content?
Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?”

This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos.

By the time we were talking, most of the stuff around ice breaking 
and building familiarity and building trust and, more importantly, 
building alignment between how he thinks and how I think 
- all of that had already happened.

He told me my videos made him feel safe, inspired, and like working with me was possible - all before we’d ever spoken.

There was no need for a cold pitch. No convincing. Just trust, that was already built from one video at a time.

If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine, 
this one’s for you.

In this new episode I share: 

• The exact moment that flipped the switch for this client
• How short-form videos create connection before conversation
• Why trust is the real ROI of video for expert entrepreneurs

It’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet.

You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

After 200 podcast episodes, I’ve learned a simple truth:
 👉 More content does not equal more trust.

In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.

If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.

Here’s what you’ll learn:

• Why I stopped inviting guests
• What took 200 episodes to figure out
• Naming the Monster
• The Real Promise
• Why Chat GPT became my best co-host
• What Changed, What Worked (And What Didn't)
• How AI can reveal the real you

💡 The takeaway? You don’t need to scale content. You need to scale trust.

🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through.

In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works.

👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine.

In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize.

It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable.

I'm breaking down what makes her message resonate so strongly… 

and how with just a little more packaging, it could go from helpful to unforgettable.

What you’ll learn in this episode:

• The #1 mistake even seasoned experts make on camera
• How to turn your lived experience into trust-building content
• A simple way to stand out without becoming a content performer

💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center.

So, what do you think? Does Pamela’s video stand out… or will it blend in?

📩 Want me to review your video in a future episode? Send me a DM. 

🎁 Free resource: Trust Signal Framework

Pamela Slim's Episode 127. Lighting Your Beacon

Episode 202. The 5 Trust Building Videos Every Expert Needs

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

🚗 A dead car battery. No phone. And an unexpected lesson in branding.

This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise.

Here’s what I mean:

Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel.

It stands out because of how it makes people feel.

And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable moments in your own business.

If you’ve been looking for a way to connect with your audience that actually builds trust (instead of just more content for the algorithm)… this one’s for you.

Because when your brand earns real trust, everything else gets easier.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

💡 Want the free download?
Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:
👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf

If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:
People don’t buy from the best brand. They buy from the brand they trust.

In this episode of The Standout Business Show, I’ll show you five simple types of videos that instantly build trust and buying confidence with your future clients—without chasing trends or performing for the algorithm.

🎥 The 5 Video Types That Send Powerful Trust Signals:

• Clarity Videos – “Here’s what we believe. Here’s how we help.”
• Proof Videos – “Here’s what working with us looks like.”
• Presence Videos – “Here’s who you’ll be talking to.”
• Transparency Videos – “Here’s what others won’t show you.”
• Relatability Videos – “Here’s who I really am.”

When you send the right trust signals, your next client already feels like they know you—before they ever book a call.

⏱ What You’ll Learn in This Episode:
0:00 – Why trust is the new currency in marketing
1:32 – The Video-First Trust Signal Framework
3:50 – Clarity Videos: Cut through the fog
6:35 – Proof Videos: Stories that convert
9:06 – Presence Videos: Meet them before they meet you
10:38 – Transparency Videos: The open kitchen of your brand
13:19 – Relatability Videos: Raw is rare (and rare builds trust)
15:46 – How to choose your first trust-building video

If you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

This week we’re diving into the one marketing skill most expert businesses are still ignoring…

👉 And it’s not ads. 

👉 It’s not shouting louder or going viral. 

It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.

In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection.

We dive into:
 ✅ Why 82% of all internet traffic being video is your wake-up call
 ✅ The single habit that separates the top 5% of businesses from the 95%
 ✅ How showing what others won’t (on video) gives you an unbeatable edge
 ✅ The "self-service revolution" that's rewriting how customers buy
 ✅ Why becoming your own media company isn’t optional anymore

Marcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal.

If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever.

Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer.

Resources: 

Connect with Marcus Sheridan 

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if the thing you’re avoiding on camera… is exactly what your audience needs to see?

In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.”
And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence.
And over a million people watched.

Because being polished isn’t what builds trust.
Being relatable does.

You’ll learn:
✅ Why “professional” is not the same as powerful
✅ What makes videos memorable (even without the gear)
✅ 3 actionable tips to show up more human—without trying harder

If you’ve ever said “I’m just not good on camera,” this episode will shift how you show up—and why your presence is your most valuable marketing asset.

📌 Subscribe on Youtube to watch the video clip examples & for more episodes on how to build a brand that breaks through the sea of shameless.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You don’t need to go viral.

You don’t need a trending sound, a big production budget, or a complicated funnel strategy.

Because the most powerful way to grow demand for your business?

👉 It’s one honest, human conversation at a time.

In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors.

Whether you’re on a call with a client, answering a common question, or sharing your take on something that matters — those real moments are your most valuable content assets.

And if you're thinking:
“I’m not sure I’m ready to be the face of my brand…”
“I don’t have time to create new content every day…”

This episode is for you.

You’ll learn:

• Why scaling your content won’t help if you’re not scaling trust
• How to turn everyday conversations into powerful marketing assets
• Why you don’t need to be a performer — just a professional who listens well
• How expert entrepreneurs are earning attention without the content machine

🎯 Belief Shift:
You don’t need more content.
You need more conviction.
And the simplest way to build it — is to let people see you doing what you do best.

This is your permission to stop performing and start showing up.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing one thing most expert brands aren’t doing: earning attention instead of buying it.

Inside this episode, you’ll learn:

• Why traditional visibility strategies are failing
• How to use short-form video the way it’s meant to work
• The power of platform-native storytelling (and how to apply it to your brand)
• The simplest format you can borrow from Mamdani’s campaign right now
• Why listening is the most underrated marketing strategy today

This isn’t about politics. It’s about learning how attention actually works today—and using that to position your expertise in a way that breaks through the noise.

🎙 Plus, hear the powerful “man-on-the-street” clip that helped turn Mamdani’s campaign into a viral movement—and how you can apply the same principle to your own message.

📍Whether you’re building your authority on LinkedIn or looking for your next high-value client, this episode will help you rethink the way you show up… and how to make people actually care.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you.

Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. 

You've got to watch the video version on youtube to fully appreciate this!!

What can you expect in this episode? You're about to learn:

• Why being helpful isn’t enough to make you memorable
• The 4 ways expert entrepreneurs create standout moments that build real trust
• Why myth-busting could be your most powerful content move
• How to make your audience feel like you're speaking just to them
• How your story can sell—without the sleaze

You’ll hear Mic Drop Moments from past guests like Andrea Merrill, Scott Wozniak, and Rich Brooks—each offering a fresh way to break through the noise without feeding the content machine.

✅ This episode is part 3 in our series on ditching the content machine—so if you missed the first two, be sure to go back and check out:
Ep 1: Why “Posting More” Won’t Make You Visible
Ep 2: Your Expertise Is Enough: Why Being Yourself Builds More Trust Than Trends

🎧 Hit follow and don’t miss next week’s episode:
 “Your Message Isn’t Boring—It’s Just Not Sticky Yet”

Past guests featured in this episode: 

169: Turn every speaking engagement into a $hit-ton of money - with Andrea Merrill

161. Is your brand legendary? - with Scott Wozniak

160. What makes your business remarkable? - with Rich Brooks

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What's the one thing that you’re really good at?

What are the moments when you're in your zone of genius?

What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience?

These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening.

In this episode, I’ll show you:

• Why the traditional content playbook doesn’t work for expert service providers
• The 4 mindset shifts you need to break free from the content machine
• Real-world examples of leaders who show up with authenticity and win
• My 3-part Standout Moments Framework that lets you grow visibility without selling your soul

🔥 Plus: I’ll reveal the #1 mindset shift that’s helped my clients turn quiet authority into magnetic visibility—without posting every day or trying to go viral.

🎧 Listen up to reclaim your voice, your time, and your impact.
 And remember—visibility isn’t about doing more.
 It’s about showing up like the leader you already are.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

✨ Ready to stand out — without feeding the content machine?
 👉 Book your free ‘Standout on Video’ call → https://standoutcall.com

You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”

But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.

In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.

You’ll learn:

• Why the “content machine” is burning out brilliant experts
• The 3 shifts that get you noticed without becoming a full-time marketer
• A smarter way to attract clients by showing up in your zone of genius

This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.

👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.

🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The internet’s louder than ever.

But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

If you’ve ever thought:
“I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

This new season of The Standout Business Show is for you.

In this kickoff episode, I’m sharing:
 ✅ Why I’m shifting the show’s focus this season
 ✅ The common struggles I hear from expert entrepreneurs (that most content advice ignores)
 ✅ How to build visibility and demand — without feeding the content machine
 ✅ What you can expect in this new season: Less Hustle, More Mojo

Because becoming unforgettable doesn’t take more hustle.
It takes more mojo — and a smarter way to show up.

🎧 If this resonates — share this episode with a fellow expert who’s ready to ditch the content machine and reclaim their business mojo.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We’ve all heard it:

“Vertical video performs best on mobile.”
 “More screen space = more attention.”
 “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?”

Well, not so fast.

In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head.

LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal video formats — and the results?
 Let’s just say vertical isn’t the star of the show.

We’re diving into:

• The surprising format that outperformed all others (yes, even on mobile!)
• Why horizontal video might actually help you stand out as an expert on LinkedIn
• The design psychology and behavior cues that affect content performance
• How to repurpose your most valuable video content for maximum impact
• And why following video trends can sometimes damage your authority

Resources

If you’ve been stuck repurposing content in formats that aren’t delivering — or chasing trends that don’t align with how you want to show up — this episode is your permission to do things differently (and smarter).

🎯 Want help showing up with content that actually builds your authority?
Book a free video brand assessment at micdrop.video — and let’s make your next video unforgettable.

Is Vertical Video Best? Here's the full episode from The LinkedIn Ads Show podcast with AJ Wilcox & Chandler Quentin

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you want to stand out, you can’t follow the rules of mainstream marketing. 

We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.

I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility

—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.

If you’ve ever said: 

– “I’m not great on camera” 

– “I don’t like how I look or sound” 

– “I’m not sure I’m cut out for video” 

…this episode will reframe everything.

We’ll talk about: 

– The hidden belief holding most experts back from visibility 

– Why scripting, prepping, and performing often make things worse 

– How to unlock your real presence and turn it into magnetic video content 

– The truth about where confidence really comes from (hint: it’s not perfection)

This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up in your zone of genius—with clarity, confidence, and the right content—your ideal clients won't just notice you.

They'll choose you. 

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Before anyone buys from you, they need to believe.

Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.

That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.

In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer—Mic Drop Moments—with the help of my CMO-in-your-pocket (aka ChatGPT).

Here’s what you’ll learn:

• What the Chain of Beliefs is—and why it’s the key to marketing that actually works
• The 5 belief categories your audience must adopt before they’ll say yes
• A behind-the-scenes look at how I identified my audience’s belief gaps
• How you can use this same framework to clarify your content strategy and guide your audience toward buying

If you’ve ever felt like your content is scattered, or your audience just isn’t “getting it,” this episode will give you the clarity you’ve been missing.

🎧 Tune in and learn how to build the belief bridge between where your audience is now—and where they need to be to work with you.

Resources

Past episodes mentioned: 

Episode 186: “5 Signs That You’re the Best at What You Do—But Still Getting Overlooked”

Episode 183: “The Content Marketing Myth: Why More Content ≠ More Clients”

Episode 185: “How to Use Video to Sell Your Expertise”

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.

But here's the thing about holding back:
 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually prime time for bold positioning
✅ The 3 visibility pillars that will future-proof your business
✅ A real-world story of a client who grew during a crisis by showing up differently
✅ How to “draft” off trusted leaders in your space (and borrow their authority)
✅ Why now is the best time to say what others won’t and show what others don’t

If you’ve been feeling uncertain about how to market your expertise in a noisy, nervous world — this episode is your wake-up call.

🎧 Hit play and take the first step toward standing out, even in a downturn.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? 

That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method.

In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s revolutionizing the way people create content. I’ll walk you through a live example of how the custom GPT prompts and coaches you through every stage of making impactful, high-performing videos—no more guesswork, no more stress.

Tune in to see how this custom-built AI is making video creation faster, easier, and more effective than ever—and how you can start leveraging it to create content that truly stands out.

If you’ve been struggling with creating videos that feel authentic, engaging, and impactful, this episode is for you. Get ready to experience the future of video marketing.

Plus, I’m inviting a few listeners to join the beta test and offer feedback on this new tool! If you're interested in being part of the beta test, reach out and let's make video creation easier for you!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? 

In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn’t being done—and turned it into their competitive advantage.

I’ll also share how I’ve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.

So if you’re tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.

Resources

Build your brand on social media effortlessly: Learn more about Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

You'll hear:

• Why most content creation burns people out—and how to fix it
• The storytelling formula I'm borrowing from Nas Daily (with a twist)
• My personal 60-day challenge to launch a series called Standout Business Shorts
• How you can adapt this model for your own brand—without reinventing the wheel

Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

This is more than a strategy—it's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this one’s for you.

🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’re exceptional at what you do.

Your clients get results.
You’ve put in the time, earned the expertise, built something real.

So why does it feel like you’re still getting overlooked?
Still chasing clients?
Still blending in?

In this episode of The Standout Business Show, I’m breaking down:

5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you.

We’ll unpack:

✅ Why your brand might not be standing out—even though you’re amazing at what you do
✅ What’s actually keeping high-ticket clients from choosing you
✅ The real reason your content isn't converting (and how to fix it)
✅ The one tool you’re probably underusing that could transform your authority fast
✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

If any part of your business feels like a best-kept secret right now, let’s change that.

You’ve done the hard part—becoming great at what you do.
Now let’s make sure the right people see it.

Resources

Discover your Standout Score: 

Find out in just 2 minutes with your Standout Business Scorecard

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think.

Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

Here’s what you’ll learn in this episode:

• The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.
• The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.
• How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here > 

Hit play 🎧 to learn how to make video your ultimate sales weapon!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone.

I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.

Here’s the hard truth: Most high-level service providers are networking the wrong way.

The real key to building a powerful network isn’t more connections—it’s more clarity and focus.

In this episode, we dive into:
 🔥 Why the “more is better” networking approach leads to surface-level relationships
🔥 The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
🔥 How to shift from transactional outreach to relationship-driven marketing that actually works

If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities—and start building a high-value network that grows your business effortlessly—hit play now! 🎧

Resources

Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.

Schedule your Call >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’ve probably heard it a thousand times:
If you want to grow your brand, you need to post content everywhere, every day: 

Blog posts. Instagram. LinkedIn. YouTube. Email. 
It’s a never-ending cycle. 

And if you’re not showing up constantly, 
you might as well be invisible… right?

Well, I’m here to tell you—that’s a myth. 

More content doesn’t mean more clients. 
In fact, creating too much content might actually be hurting your business.

(because you're spending all your time on social media - instead of working on your business)

So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy. 

Stay tuned because this is going to change the way you think about content...

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?

It all starts with one simple (but powerful) formula:
1️⃣ Identify your true zone of genius
2️⃣ Find the people who need it most
3️⃣ Create and share content that truly matters to them
4️⃣ Serve them in a way that feels natural and profitable

Sounds great, right? But here’s the game-changer…

What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?

That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.

Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.

In this episode, we're breaking down:
🔥 How to market yourself by giving first (without burning out)
🔥 Why generosity is the ultimate client attraction strategy
🔥 The step-by-step blueprint for creating your own Generosity Engine

If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Sadly, the webinar world has gotten pretty stale out there. 

Most webinars always seem to follow the same formula: 

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it-  a sales pitch! 

So you're left thinking, "Oh man, that's 90 minutes totally wasted." 

But, they don't have to be like this. 

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing. 

So what if your own events could be really different? 

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired? 

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure! 

So if you're ready to create an addictive, epic webinar in 2025 - listen up! 

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most. 

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Are you ready to finally get over your resistance to being on camera?

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:

Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/

Connect with Ronnie Loaiza

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! 

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/

Connect with Joshua Stout

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

HATE clunky workshops? They're super annoying and they make it harder to learn.

Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff

What the solution?
Design your workshop like a story arc.

Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?

Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

Resources

Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)

Connect with Rob Willis

Listen to Rob's Podcast

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?

Then join my special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What does it take to capture the attention of premium buyers? 
How do you win their trust? 
How do you exceed their expectations? 
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit? 

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?

Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

Two teams face the same rough weather, yet their experiences couldn't be more different.

One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

Now imagine that this could make all the difference between you & your competitors.

This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

That's what we're talking about in this episode. Stay tuned...

Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's My #1 business growth prediction for the new year:

There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if shifting your marketing focus could transform the entire trajectory of your business? 

In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.

And it's very likely that it's the most powerful marketing strategy you're probably not doing.

This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients. 

Resources

Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business. 

Get on the waitlist - and you'll be the first to know when the registration is open.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact.  She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers. 

In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.

Key Takeaways:

• Selling signals of interest instead of pitching your offer
• Using your coaching as your marketing
• The benefits of live streaming to help grow and nurture your audience

Resources

Connect with Kelly Lubeck

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. 

Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.

We're trying to blend in to get by. 
We're trying to blend in so that we feel safe and we feel comfortable.

And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

Agree or Disagree...? (Listen up for my take)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. 

Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources

Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Imagine posting an ad that doesn’t scream “I’m an ad!” 

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed 
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.  

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest, 
• you can provide your unique perspective 
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand. 

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. 

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. 

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. 

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. 

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. 

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. 

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. 

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.  

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. 

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Does sending cold emails or cold DMs give you the heebee-jeebees? 

Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing 

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. 

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. 

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.

In other words be an extrovert or be irrelevant.

But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?

That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.

So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.

Resources

Connect with Dan Keldsen

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery Call

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.

Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

This week we're talking about Storytelling that Sells & how to create a storytelling brand. 

So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?) 

As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.

My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.

As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact. 

So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.

Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.

Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.

Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.

We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.

Resources

Connect with Elaine Freitas

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

I love the word legendary. But when it comes to your work or your business, how to you become legendary? 

Think of a popular brand you know, like Apple, Harley-Davidson or Disney. 

When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. 

(Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak broke down for us. 

Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up!

Resources

Connect with Scott Wozniak

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing. 

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Register for the "Back to Business" virtual summit

Looking to boost momentum in your business as we head into the final quarter of the year?

Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.

Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!

But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)

So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.

Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:

✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team

Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.