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Explore every episode of the podcast Sports + Outdoor Mentors

Dive into the complete episode list for Sports + Outdoor Mentors. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Building the Sports Nutrition Brand Experts Said Was Impossible with Anouck Grau and Chris Bellamy06 Oct 202601:17:29

Sports nutrition is a crowded category.  So is there really room for another brand?

For Anouck Grau and Chris Bellamy, the answer came from questioning something pretty basic: why does sports nutrition need to be so different from the food we eat the rest of the time?

Anouck is a chef, sports nutritionist and former professional snowboarder who spent years making her own food for long rides and runs.  Chris approached the problem from a very different angle. After years of relying on traditional sports nutrition, he experienced dental and digestive problems and eventually became pre-diabetic.  Moving back towards real food changed things for him, but it wasn't exactly convenient when training.

A bike ride and some of Anouck's homemade hummus eventually brought those two experiences together and became the starting point for Yanaa, which stands for You Are Not an Astronaut.

In this episode, we talk about why they believe sports nutrition needs to move closer to real food, how they turned Anouck's homemade recipes into something athletes could actually carry and store, and why developing the product took three years and thousands of iterations.

We also get into what happens when experts tell you the product you're trying to make isn't technically possible, why being stubborn can sometimes be quite useful as a founder, and the reality of building a business when the product is working, the numbers are moving in the right direction, but the cash runway is getting shorter.

Anouck and Chris are very open about it.  They're currently in what Chris describes as the classic “valley of death,” trying to prove and grow the business quickly enough while raising the capital needed to keep going.

It's a conversation about sports nutrition, but it's also about challenging assumptions, building something genuinely different, and having enough conviction to keep going when the easier answer would probably be to stop.

If you're interested in sports nutrition, product innovation, entrepreneurship, or what it actually takes to build a challenger brand in the sports and outdoor industry, I think you'll enjoy this one.

EPISODE HIGHLIGHTS

[00:00] Meet the founders challenging how we think about sports nutrition [04:28] Why there’s room for something different in sports nutrition [11:13] What Anouck learned from combining professional sport, cooking and nutrition [15:50] Why Chris believes performance can’t be separated from athlete health [26:09] When elite sports nutrition advice stops making sense for everyday athletes [27:28] The bike ride that turned Anouck’s homemade hummus into a business idea [35:10] Why making real food convenient for athletes was harder than expected [41:54] Three years of testing, failed flavours and thousands of iterations [42:42] Why consumer research doesn’t always work when the product is genuinely new [50:45] What it actually cost to take Yanaa  from an idea to a launched product [53:00] Where the conviction came from when experts said it couldn’t be done [54:59] The “valley of death” between proving the business and running out of cash [58:41] What building Yanaa  has taught them about resilience, people and leadership [01:08:07] What they want Yanaa  to become beyond selling sports nutrition [01:10:31] What Anouck and Chris wish more aspiring founders understood

KEY TAKEAWAYS
  • Real food and sports nutrition don’t have to be separate things.
  • Sometimes a personal problem is a better starting point than a market gap.
  • “Impossible” can be a useful place to start.
  • Product innovation takes longer than the finished product suggests.
  • Consumers don’t always know whether they want something genuinely new.
  • A good product doesn’t remove the financial realities of building a business.
  • Building something you believe in can require genuine personal sacrifice.
  • Yanaa's ambition goes beyond selling another nutrition product.

Dan Trapp is the Founder of Sports+Outdoor Search, a recruitment business, and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation.  On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, on the water, or on snow with his family.

Resources and Links

Sports + Outdoor Mentors

Anouck Grau Chris Bellamy

Dan Trapp

The Hidden Opportunity in Acquiring Legacy Businesses w/ Dips Patel, CEO of KitKing09 Sep 202601:12:59

Most people think entrepreneurship starts with an idea.

Dips Patel would probably challenge that.

Sometimes the biggest opportunities already exist. They just need someone willing to see the potential, take the risk, and build something better.

Dips is the CEO of KitKing, one of the UK's leading teamwear partners, working with grassroots clubs, professional teams, and some of the biggest sports brands in the world. Before acquiring KitKing, Dips spent much of his career inside the sports industry with brands including Canterbury, Speedo, and Pentland.

What stood out to me in this conversation wasn't just the acquisition story. It was the way Dips thinks about leadership, opportunity, and building businesses.

He shares why he believes acquiring a company can sometimes be a better path than starting from scratch, how he saw potential in a business that had previously failed to sell, and what it took to transform KitKing from what he describes as a "backstreet operator" into a growing partner for major sports brands.

We also talk about the leaders who shaped his career, including the impact of working with Charlotte Cox at Pentland, and why great leadership often comes down to trust, communication, and giving people the freedom to execute.

Dips also reflects on taking over KitKing just before COVID changed everything, the importance of building a strong culture during difficult periods, and why the best teams in business operate a lot like successful sports teams.

There are plenty of lessons here for anyone leading a team, considering entrepreneurship, or thinking about the future of the sports and outdoor industry.

If you're building a business, leading people, or simply curious about what it takes to turn opportunity into reality, there's a lot in this one.

EPISODE HIGHLIGHTS

[00:00] Introduction   [00:12:00] From sports industry executive to KitKing CEO   [00:13:30] Why sport became Dips Patel’s career path   [00:16:00] The unexpected opportunity that launched his sports career   [00:21:00] Choosing great leadership over the biggest brand name   [00:24:00] What world-class leaders do differently   [00:27:00] Why understanding product creates better business leaders   [00:33:30] The moment entrepreneurship became the goal   [00:38:00] Leaving corporate life and taking the risk   [00:40:30] Turning around a struggling family business   [00:46:00] Finding KitKing and seeing the opportunity   [00:48:30] Why everyone else walked away from the acquisition   [00:52:00] Taking the risk and buying KitKing   [00:56:30] Acquiring a business 100 days before COVID changed everything   [01:05:00] The biggest lesson from COVID: culture   [01:10:00] Transforming KitKing from a "backstreet operator"   [01:17:00] Building a business with your spouse   [01:24:00] Why Dips wrote Grassroots to Greatness   [01:31:00] Advice for future entrepreneurs   [01:35:00] Why Dips believes you should buy, not build

KEY TAKEAWAYS

  • Great leaders create environments where people can execute, not environments where people need constant approval.
  • Career growth often comes from choosing opportunities where you can learn, not just opportunities with the biggest title.
  • Understanding the product, customer, and wider business creates stronger leaders than staying inside one function.
  • Entrepreneurship does not always mean starting from zero. Acquiring an existing business can create opportunities that already have foundations in place.
  • The best opportunities are sometimes hidden behind problems that others are unwilling to solve.
  • Culture becomes most important when circumstances become most difficult.
  • A business transformation starts with changing behaviours, standards, and expectations.
  • Small businesses often have more potential than they appear to have when viewed through the right lens.
  • Building a company requires the support of the people around you, especially when the risks are high.
  • The strongest teams are built around people who can adapt, collaborate, and take ownership.

If this episode resonates with you, subscribe to the show, share it with someone building a business or leading a team, and leave a review so more people in the sports and outdoor industry can find it.

OUR HOST

Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast. With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.

Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation.

On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.

When he's not working, you'll usually find him having fun on the trail, water or snow with his family.

RESOURCES AND LINKS

Sports + Outdoor Mentors

Dips Patel

  • LinkedIn: https://www.linkedin.com/in/dips-patel-8641a112/
  • KitKing: https://www.kitking.co.uk/
  • Grassroots to Greatness: https://www.amazon.co.uk/Grassroots-Greatness-ultimate-growing-sports/dp/1781338590

Dan Trapp

Building a Brand That Refuses to Follow the Rules with Ed Bartlett, Founder of Kostume13 Aug 202601:11:52

Everyone says the apparel industry needs to change.

The question is, who's actually willing to change how it's built?

Ed Bartlett didn't just start another cycling brand.  He questioned the entire business model behind how clothing gets designed, made, sold, and if not sold, discounted and potentially destroyed.

Instead of warehouses full of stock and constant sales, Costume only makes what people have already ordered.  Less waste.  Better products.  No discounting.  It sounds simple, but it's a completely different way of thinking about building a brand.

What I loved about this conversation wasn't just the business model.  It was hearing how Ed approaches problems.  Whether it was video games, art, or now apparel, he keeps asking the same question: Why does it have to be done this way?

We also get into bootstrapping versus raising investment, why saying "no" has often motivated him more than encouragement, how therapy changed the way he sees himself as a founder, and why purpose only matters if you're willing to stick to it when it's difficult.

If you're building a brand, thinking about starting one, or just wondering whether there's a better way to grow a business without following everyone else, I think you'll get a lot from this conversation.

EPISODE HIGHLIGHT

[00:00:00] Introduction

[00:03:55] How his career in gaming, art, and branding led to founding Costume

[00:05:40] Why solving problems has always mattered more than following industries

[00:09:30] Bootstrapping versus venture capital and the trade-offs behind both

[00:16:55] The role therapy played in overcoming imposter syndrome

[00:28:50] Why Ed believes the traditional apparel model is fundamentally broken

[00:36:35] How pre-order lets Costume build better products instead of bigger inventories

[00:37:10] Why quality starts with fixing the business model

[00:44:55] Why Ed wants competitors to copy his business model

[00:48:15] Building a brand people genuinely trust instead of marketing to them

[01:05:25] Why founders need conviction before chasing growth

[01:05:25] What purpose-driven founders should focus on from day one

[01:09:25] His vision for changing the apparel industry

KEY TAKEAWAYS
  • Great products start with a great business model.
  • Solving real problems creates stronger businesses than chasing trends.
  • Bootstrapping can force better decisions than unlimited funding.
  • Customer trust is earned through consistency, not marketing.
  • Purpose only matters if you're willing to stick to your principles.
  • Small improvements, repeated over time, create exceptional products.
  • Therapy and self-awareness can make better founders.
  • Sometimes being told "no" becomes your biggest motivation.
  • Sustainable businesses need sustainable business models.
  • Industries only change when someone is willing to do things differently.

If this episode resonates with you, subscribe to the show, share it with someone building a brand or business, and leave a review so more leaders across the sports and outdoor industry can discover these conversations.

Resources and Links

Sports + Outdoor Mentors

Ed Bartlett

Dan Trapp

Heritage Alone Won't Save Your Brand with Jon Graden, VP and GM of Marmot14 Jul 202600:52:06

Some brands disappear because consumers stop caring.

Others disappear because the company stops paying attention.

Jon Graden believes the second is far more dangerous.

After building his career at iconic brands like Gap and Levi's, Jon stepped into Marmot at a time when the brand had lost momentum. The heritage was still there. The trust was still there. But somewhere along the way, the confidence inside the business had faded.

What stood out to me throughout this conversation wasn't a discussion about jackets, product lines, or marketing campaigns. It was how much transformation depends on the people inside the company believing in what they're building.

Jon shares why great brands don't need to reinvent themselves every few years. They need to understand what has always made them valuable while having the courage to evolve with changing customers, changing markets, and changing expectations.

We also talk about leading long-term transformations, why consistency matters more than quick wins, how to rebuild pride inside an organisation, and why some of the biggest barriers to growth are created by closed-minded thinking rather than limited resources.

I also liked how honest Jon was about the reality of transformation. There aren't many shortcuts. You build momentum one decision at a time, and you keep showing people what the future looks like until they believe in it too.

If you're building a business, leading a team, or thinking about the future of your brand, there's plenty to take away from this conversation.

EPISODE HIGHLIGHTS

[00:00] Introduction [00:01:59] Why Jon chose Marmot and saw opportunity in its heritage [00:04:53] The biggest mistake heritage brands make [00:06:43] Lessons from helping rebuild Levi's [00:11:12] What building a bolder Marmot really means [00:13:08] Why transformation takes patience and consistency [00:19:50] Product, marketing, and why every function matters equally [00:24:15] Leading a turnaround and maintaining momentum [00:28:15] Understanding today's outdoor consumer [00:35:05] Why closed-minded leadership holds organisations back [00:35:27] The leadership lessons Jon still carries today [00:40:00] Protecting brand heritage while embracing change [00:47:06] Advice for future leaders [00:48:04] The future Jon envisions for Marmot

KEY TAKEAWAYS
  • Heritage creates trust, but it doesn't guarantee future success.
  • Great brands evolve without abandoning what made them iconic.
  • Internal belief often comes before external momentum.
  • Transformation requires consistency long before results become visible.
  • Leadership is about creating energy that others want to follow.
  • Closed-minded thinking is one of the biggest barriers to innovation.
  • Product, marketing, sales, and design succeed when they're accountable together.
  • Listening to different perspectives creates stronger decisions than hiring people who think the same way.
  • Consumers increasingly value versatility over highly specialised products.
  • The strongest brands stay connected to changing customer behaviour instead of looking only inward.

If this episode resonates with you, subscribe to the show, share it with someone leading a brand or navigating transformation, and leave a review so more leaders across the sports and outdoor industry can discover these conversations.

Our Host

Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation. On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, water or snow with his family.

Resources and Links

Sports + Outdoor Mentors

Jon Graden

Dan Trapp

Business Failure Is Not Personal Failure with Dave Hanney CEO of Alpkit09 Jun 202600:53:31

Most people assume leadership gets easier with experience.

Dave Hanney, CEO of Alpkit, would probably tell you the opposite.

The problems change. The context changes. The market changes. And every time you think you've found the playbook, something comes along and proves it doesn't exist.

Dave has spent more than two decades building businesses in the outdoor industry. He helped scale GO Outdoors from three stores to forty, walked away during what he describes as a purple patch in his career, and set out to find a path of his own. That journey eventually led him to Alpkit, where the highs have been incredible, and the lows have been just as real.

What stood out to me in this conversation wasn't the growth stories. It was how Dave thinks about uncertainty.

He talks openly about making hard decisions when there isn't an obvious answer, why leadership is a craft rather than a title, and why the failures that stay with him have very little to do with spreadsheets, strategy, or performance metrics.

They are the moments when he feels he let people down.

We also get into why he believes too many businesses become disconnected from the customers they serve, why customer insight should travel all the way back to the design table, and why some of the biggest opportunities in the outdoor industry come from simply paying attention to how people actually spend time outside.

There is a humility in Dave's approach that I found refreshing. The willingness to admit he didn't always know the answer. The recognition that every phase of leadership demands something different. And the belief that when things get difficult, you have to separate business failure from personal failure.

If you're leading a team, building a business, or trying to figure out your next move, there's a lot in this one.

EPISODE HIGHLIGHTS [00:00:] Introduction [00:06:01] Scaling GO Outdoors from 3 stores to 40 [00:07:39] Why leadership is a craft, not a trait [00:10:40] The accountability that comes with board-level leadership [00:15:28] Why you need to throw your hat in the ring [00:18:34] Risk-taking, family, and having a Plan B [00:20:19] How Alpkit started with a phone call [00:24:01] Seeing opportunities others overlooked [00:27:50] Why observation beats assumptions [00:31:01] Challenging the outdoor industry's seasonal model [00:36:21] Building community beyond products [00:40:49] Making hard decisions when the path isn't clear [00:44:56] Why leadership failures are usually people failures [00:47:19] What the outdoor industry is getting right and wrong [00:52:01] Advice for founders and future leaders

KEY TAKEAWAYS

  • Leadership changes with context. What works in growth often fails in crisis.
  • Functional expertise gets you promoted. Broader perspective is what helps you lead.
  • Most career opportunities come from opening doors yourself.
  • The hardest leadership decisions are rarely commercial. They are human.
  • Business failure and personal failure are not the same thing.
  • Every company has its own context. Copying someone else's playbook rarely works.
  • The strongest brands stay close to their customers and the places they serve.
  • Innovation starts with observation, not assumptions.
  • When uncertainty disappears, difficult decisions often become easier.
  • Caring for customers is still one of the most durable business strategies there is.

If this episode resonates with you, subscribe to the show, share it with someone building a business or leading a team, and leave a review so more people in the outdoor industry can find it.

Our Host

 

Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation. On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, water or snow with his family.

Resources and Links

Sports + Outdoor Mentors

Dave Hanney

Dan Trapp

Why the Best Leaders Move Faster on Tough Decisions with Georgina Kirby General Manager at Kari Traa12 May 202600:49:27

The reality of building a career in founder-led businesses and then stepping into leadership yourself.

 

Today’s guest is Georgina Kirby, General Manager at Kari Traa.

 

Georgina is an experienced outdoor industry leader with over 20 years in premium brand-led businesses. She’s built her career across fast-growing, founder-led brands and now leads the instantly recognisable base layer brand, Kari Traa, part of the PE-backed Active Brands.

 

Her background spans senior marketing and general management leadership roles at brands including Icebreaker, Le Chameau, and Bradshaw Taylor, where she has worked across strategy, brand development, and commercial delivery.

 

We talk about working with founders, the energy, the pace, and the freedom that comes with it, but also the challenges that sit underneath that, and how those early experiences shape the way you lead.  People and decision-making, especially hiring, getting it wrong, spotting it too late, and what it costs the team.

 

As you move into more senior roles, expectations increase, the environment becomes more structured, and imposter syndrome doesn’t really disappear even at a senior level, but instead becomes something you learn to manage through preparation and awareness.

 

We also spend time on something that doesn’t get talked about enough: balancing ambition with life outside of work. Georgina shares her experience stepping back at points in her career, navigating personal challenges, and what she’s learned about support, flexibility, and the environments that actually allow people to perform well.

 

If you’re leading a team, working with founders, or stepping into a bigger role yourself, there’s a lot in here that will feel familiar.

Episode Highlights [00:00] Stepping into leadership while relocating your entire life [02:20] What Kari Traa actually is beyond a base layer brand [05:46] Learning retail from the shop floor at live events [10:38] When founder energy drives chaos and rapid pivots [16:11] Why global leadership is about communication, not language [20:21] The upside and volatility of working with founders [26:29] Moving from founder-led speed to private equity discipline [30:01] Why good leaders fail by not acting fast enough on people issues [33:41] What she would do differently in hindsight (career advice reflection) [35:59] The hardest leadership mistake: keeping the wrong people too long [41:21] The hidden cost of underpricing yourself as a leader [45:05] Imposter syndrome doesn’t disappear, it just gets managed

Notable Quotes

  • “The best thing about founders is the passion. The hardest part is managing the emotion that comes with it.” Georgina
  • “You don’t need to be perfect as a leader. You need to create clarity and bring people with you.” Georgina
  • “Imposter syndrome never really goes away, you just get better at managing it.” Georgina
  • “If someone isn’t the right fit, waiting too long helps no one.” Georgina
  • “You can step back in role, but you don’t have to step back in value.” Georgina

Episode Takeaways

  • Working with founders brings energy and purpose but also complexity
  • Hiring decisions have a huge impact, and timing matters more than you think 
  • Culture and people drive performance more than strategy alone
  • Imposter syndrome is normal even at senior levels
  • Preparation and clarity are key leadership tools
  • Career paths aren’t always linear and that’s okay
  • The right environment and support system make a big difference
  • Great teams are built through diversity of thinking, not similarity

Our Host

 

Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation. On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, water or snow with his family.

Resources and Links

Sports + Outdoor Mentors

Georgina Kirby

Dan Trapp

Subscribe to Sports+Outdoor Mentors for more insights on leadership, culture, and mentorship in the sports and outdoor industries.

The mistakes no one talks about, with Bergans of Norway CEO, Silje Garberg Ree14 Apr 202600:51:52

What does it actually feel like to step into a CEO role for the first time… especially when the business needs fixing fast?

In this episode, I sit down with Silje Garberg Ree, CEO of Bergans of Norway, to talk about what it actually looks like to step into a CEO role for the first time.

We get into the shift from consulting to “real business,” why strategy is often the easy part, and what it really takes to actually make things happen inside an organisation.  Silje shares what surprised her most stepping into the CEO role, why clarity is everything, and how quickly you sometimes have to make the hard calls.

We also talk about one of the toughest parts of leadership: making decisions that affect people’s jobs and how to handle them effectively.

Silje is refreshingly open about the mistakes she’s made along the way, especially when it comes to hiring the wrong people, and why waiting too long to act can cost more than making the wrong call.

There’s also a bigger conversation here around culture, trust, and why people, not strategy, are what drive results.

If you’re leading a team, stepping into a bigger role, or thinking about it… this one’s worth your time.

Episode Highlights

[00:00] The reality of stepping into a CEO role [03:29] From consulting to “real business”: What changes [07:29] Why Execution Is Harder Than Strategy [09:44] Letting go of perfection and moving faster [14:37] Big company vs private equity: what actually changes [18:43] The shift from execution to clarity as a CEO [22:53] Why communication is the most important leadership skill [28:01] Making tough calls early (and why timing matters) [31:24] Connecting with Consumers and Driving Industry Innovation [36:38] Why culture and energy matter more than you think [41:40] Trusting your instincts vs waiting for perfect data [47:07] The real cost of hiring the wrong people [50:08] Advice for future female leaders

Notable Quotes
  • [07:29] “The hard thing isn’t making the strategy, it’s making it happen.” - Silje
  • [49:48] “Perfection is the enemy of action.” - Silje
  • [45:08] “If you promise something, you deliver.  That’s non-negotiable.” - Silje
  • [25:56] “You can’t wait for perfect data, sometimes you just have to trust your instincts.” - Silje
Episode Takeaways
  • Strategy is the easy part; execution is where things break down
  • Clarity and direction are a CEO’s most important jobs
  • Hiring the wrong people is one of the most expensive mistakes you can make
  • You can’t wait for perfect data.  Speed matters
  • Culture and trust are critical, especially during tough periods
  • Communication builds alignment and momentum
  • Leadership is about people first, always

Our Host

 

Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation.  On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, water or snow with his family.

Resources and Links

Sports + Outdoor Mentors

Silje Garberg Ree

Dan Trapp

Subscribe to Sports+Outdoor Mentors for more insights on leadership, culture, and mentorship in the sports and outdoor industries.

What 20 Years as CEO Teaches Us About Leadership with Martin Axelhed, CEO of Fjällräven19 Mar 202601:00:48

Becoming a CEO is challenging under any circumstances. Doing it at 29, after a phone call from the company’s founder, is something else entirely.

In this episode of Outdoor Voices, host Dan Trapp sits down with Martin Axelhed, CEO of Fjällräven, to explore a leadership journey that began on the shop floor of a retail store and eventually led to running one of the world’s most respected outdoor brands. Martin has spent more than three decades with the company and over 20 years as CEO, giving him a rare perspective on how brands grow while staying true to their roots.

Martin shares the story of how his early retail experience shaped the way he still thinks about customers, products, and leadership today. He also reflects on the mentorship he received from Fjällräven founder Åke Nordin and the moment during an Arctic expedition when Nordin asked if he would one day lead the company.

The conversation dives into the realities of leading a global brand through decades of change. Martin discusses why consistency matters in brand building, how strong ownership influences long term decisions, and why protecting a clear strategy can be more difficult than creating one.

He also speaks candidly about failure, including a centralization effort during COVID that did not work as expected and the lessons the company learned from that experience.

Martin also  explains Fjällräven’s approach to retail, manufacturing, and product development, as well as the values that guide decision making through the company’s compass of Nature, Well being, Economics, and Society.

Tune in to hear Martin’s lessons on long-term leadership, navigating failure, protecting a brand’s identity, and building a company designed to last for generations.

 

Key Takeaways

  • How Martin Axelhed rose from retail employee to CEO at 29
  • The Arctic moment that set his leadership journey in motion
  • Why consistency matters more than chasing industry trends
  • How Fjällräven expanded from Sweden to more than 70 markets
  • The organizational change that failed and what it taught him
  • Why every employee is encouraged to work in a retail store
  • Why patience and craftsmanship still matter in modern leadership

 

In This Episode:

  • [00:00:02] The mindset of taking action today
  • [00:00:20] Introduction to Martin Axelhed and Fjällräven
  • [00:01:55] Describing Fjällräven in one sentence
  • [00:03:09] 2026 industry outlook and challenges ahead
  • [00:06:26] Leading in a volatile and uncertain world
  • [00:08:36] Lessons from early retail experience
  • [00:10:06] Family influence and entering the business
  • [00:15:04] The Arctic conversation that changed everything
  • [00:21:31] Early ambitions and career vision
  • [00:24:25] The challenge of staying consistent as a leader
  • [00:25:30] Navigating COVID and leadership under pressure
  • [00:27:34] A major failed decision and lessons learned
  • [00:30:43] The most valuable leadership advice ever received
  • [00:34:20] What it takes to stay CEO for over 20 years
  • [00:36:50] Innovation vs consistency in business
  • [00:37:14] The future of manufacturing and supply chains
  • [00:43:09] Managing complex business channels
  • [00:47:44] Living the mission: getting people outdoors
  • [00:50:41] The compass decision-making tool.
  • [00:53:36] Confidence, growth, and mindset as a leader
  • [00:55:38] Three pieces of advice for future leaders.
  • [00:59:10] Martin’s message for the next generation
  • [01:00:25] Next episode teaser

 

Notable Quotes

  • [00:00:02] “One thing that I always bring with me is do it today. Tomorrow it might be too late.” — Martin Axelhed
  • [00:31:49] “Stop doing that. Stop taking away zeros. Because the same second you do that, you lose respect for the money.” — Martin Axelhed
  • [00:31:58] “Keep the zeros. Then you understand the scope and the size of the cost.” — Martin Axelhed
  • [00:48:34] “A mission statement is something that I think you'd really need to live and not just preach, but actually practice.” — Martin Axelhed
  • [56:50] “We have a saying that do not just show how, but know how.” — Martin Axelhed
  • [00:59:12] "We are building this company for the future. Our founder built it for the second generation, now we are building it for the third." — Martin Axelhed

 

Our Host

Dan Trapp is the Founder of Sports+Outdoor Search and host of Sports+Outdoor Mentors. With 30 years of experience in the sports and outdoor industry, he has built and led teams across Europe and developed a strong reputation for helping brands find and grow exceptional leadership talent. Having lived and worked in the UK, Switzerland, France, and Finland, Dan brings a global lens to every conversation. On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor. When he’s not working, you’ll usually find him skiing, canoeing, or paddling with his family.

 

Our Guest

Martin Axelhed is the CEO of Fjällräven, a role he has held for over 20 years, and a 32-year veteran of the company. His journey began on the shop floor in Stockholm, progressing through sales, product development, and country leadership before being personally selected by founder Åke Nordin to lead the brand.

Under Martin's leadership, Fjällräven has grown from a Swedish-oriented brand to a global presence in more than 70 markets, while remaining true to its roots in functionality, quality, and outdoor heritage. He is one of only three active CEOs in the outdoor industry with more than 20 years in the role.

Martin is known for his long-term perspective, his commitment to consistency, and his belief that true leadership means building for future generations. He is also deeply involved in Fenix Outdoor, the listed group that owns Fjällräven alongside other brands and retail operations.

 

Resources and Links

Sports + Outdoor Mentors

Martin Axelhed

Dan Trapp

Leadership Has a Price | Johannes Jurecka, CEO of All4Golf, Europes largest golf ecommerce store15 Feb 202601:12:11

In this episode of the Sports+Outdoor Mentors Podcast, host Dan Trapp is joined by Johannes Jurecka, CEO of All4Golf, Europe's leading e-commerce golf retailer.

 

Johannes shares his experience navigating leadership, strategy, and organisational transformation in the sports and outdoor retail space.

 

We explore what it really takes to drive meaningful change inside organisations, from engaging teams to setting clear direction and staying relentlessly consistent.

 

Drawing on his leadership journey, including his previous role as Chief Operating Officer at Globetrotter and his retail operations leadership at Foot Locker Europe, Johannes breaks down the real challenges and opportunities leaders face today.

 

We discuss:

- How to build buy-in and align teams during transformation

- The importance of clarity and communication over buzzword strategy

- Practical approaches to culture change and consistent execution

- Insights from retail and outdoor leadership experience

- Knowing when to pivot or persevere in leadership

 

Whether you’re leading change or preparing to do so, this conversation offers actionable insights to drive alignment, shape culture, and create real momentum in your organisation.

 

🎙️ Sports+Outdoor Mentors is a leadership-focused podcast and video series featuring senior voices shaping the future of the sports & outdoor industry.

 

👉 Please follow us for more leadership perspectives, honest conversations, and industry insight.

 

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What the Outdoor Industry Gets Wrong About Leadership with Martin Riebel, CEO of Schwan-STABILO Outdoor11 Jan 202601:01:08

In this episode of Sports+Outdoor Mentors, we sit down with Martin Riebel, CEO of Schwan-STABILO Outdoor, to challenge some long-held assumptions about both digital and physical retail, leadership decision-making, and how the outdoor industry adapts to change.

 

Martin shares candid reflections on what leaders thought they knew about brick-and-mortar retail and why some of those assumptions no longer hold true. We explore how consumer behaviour, organisational culture, and leadership mindset must evolve, particularly in an industry that often talks about values, purpose, and sustainability.

 

This conversation goes beyond brand strategy. It’s about:

✳️ Relearning how to listen to customers and teams

✳️ Questioning “industry truths” that no longer serve us

✳️ Leading with clarity, responsibility, and consistency

✳️ Understanding why action matters more than narrative

 

For leaders in the sports & outdoor industry, this is a timely reminder that transformation doesn’t start with trends; it begins with honest self-assessment and the courage to rethink what we believed was certain.

 

🎙️ Sports+Outdoor Mentors is a leadership-focused podcast and video series featuring senior voices shaping the future of the sports & outdoor industry.

 

👉 Please follow us for more leadership perspectives, honest conversations, and industry insight.

 

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Opening up the outdoors and closing the nature gap with Anthony Owosekun, CEO of EMPOCA21 Dec 202500:57:22

In this episode of Sports+Outdoor Mentors, I sit down with Anthony Owosekun, Founder & CEO of EMPOCA, to explore an essential leadership challenge and opportunity: closing the nature gap and making the outdoors truly accessible.

 

Anthony shares his personal journey into outdoor leadership and the realities faced by Black children and young people across Europe regarding access to nature, environmental education, and outdoor spaces. We discuss how systemic barriers are created, why representation matters, and what genuine inclusion looks like beyond well-intentioned words.

 

This conversation goes beyond programmes and policies. It examines leadership responsibility, authenticity, and the growing disconnect between what organisations say about sustainability and belonging—and how they actually show up. Anthony challenges leaders, brands, and institutions to lead by example, act with integrity, and reconnect people not just to nature, but to each other.

 

This episode is essential listening for leaders, educators, outdoor brands, and anyone who believes that the future of the outdoors must be inclusive, credible, and human-centred.

 

🔔 Subscribe for more conversations with leaders shaping the future of the Sports & Outdoor industry.

 

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Go Further, Lead Smarter: Xavier Le Guen’s Playbook for Career Adventure and Bold Leadership16 Nov 202501:04:19

What does it really take to become a transformative leader in the sporting goods and outdoor industries?

Join us for a vibrant, honest, and actionable conversation as we sit down with Xavier Le Guen, the inspiring leader behind Salomon's Winter Sports Equipment business and a 16-year veteran of the global outdoor sports industry.

Xavier shares the pivotal moments and bold decisions that defined his journey, from jumping across industries and continents to following a mentor's example and learning through both celebrated wins and tough failures.

Discover his secrets to building high-performing teams, recruiting for true potential, and making career moves with courage and purpose.

We delve into what he has learned about sustaining company culture amid rapid change, why soft skills matter more than ever, and how to strike a balance between swift action and thoughtful adaptation.

You'll find hard-earned wisdom on resilience, sustainability in the face of climate change, global relocation, work-life balance, and building a legacy rooted in human connection.

Memorable moments include:

Xavier's game-changing advice: "If you're convinced about something, do it until somebody stops you. Most of the time, nobody will stop you."

Insights from career transitions spanning pharma, FMCG, and outdoor sports. The real story behind moving from expertise into general management, and the humility it takes to empower a team of experts.

Reflections on failures, including owning mistakes and learning to fight for your convictions.

How industry collaboration, sustainability, and strong values drive lasting impact.

If you're aiming to accelerate your career, lead with authenticity, or love a motivating leadership story from the heart of the sporting world, this episode is for you.

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Hunting for the next Sports and Outdoor Unicorn with Armelle Solelhac19 Oct 202501:30:11

Join us for an inspiring conversation with Armelle Solelhac, a visionary who fearlessly pivoted from law to entrepreneurship, and now, to the competitive world of Venture Capital. In this episode, Armelle takes us on her incredible journey, sharing the raw challenges and exhilarating triumphs that led her to build her own VC fund focused on the French outdoor sports and travel industries.

Discover what it takes to spot the next "unicorn" company. Armelle reveals her unconventional investment philosophy, emphasising that success isn't just about a groundbreaking idea, but the obsessive team behind it.

Brace yourself for her bold perspective: "Old ways won't build unicorns." She challenges traditional thinking, offering fresh insights into market trends, the untapped potential of the "silver economy," and why innovation is non-negotiable for future growth.

Armelle also talks about the ability to exercise your freedom of speech, and that is a true privilege. She explores the leadership skills required to speak your truth, even when it requires courage. Tap into your inner voice so you can express your opinions with confidence and leadership coaching.

Whether you're an aspiring founder, an investor, or simply fascinated by disruptive business stories, Armelle's candid advice on resilience, mentorship, and breaking barriers is a masterclass in modern entrepreneurship. Don't miss her powerful message on trusting your instincts and learning from every setback.

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Why NNormal CEO Says the Outdoor Industry is Broken (And How He's Fixing It).21 Sep 202501:09:07

 

In this episode, NNormal CEO Sito Luis Salas shares his honest perspective on the outdoor industry's challenges and explains why his brand is taking a different path forward.

From challenging the dominance of other sports brands to building authentic values in a world of marketing hype, ex-Campers, Sito reveals the uncomfortable truths about brand building that most executives won't admit.

Discover why being "normal" is actually radical, how trail running shaped a business philosophy, and the unexpected influence of ultra-running legend Kylian Jornet on building a disruptive outdoor brand.

Plus, the strategic moves behind launching a company that refuses to play by industry rules.

This isn't your typical founder story; it's a masterclass in disruption from someone who's betting everything on doing things differently.

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From Nickelodeon to Nikwax: Purpose-Driven Marketing insights24 Aug 202501:05:27

 

Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products.

 

She's a perfect example of what "outside of the industry leaders" can bring to the game!

 

In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries.

 

This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry!

 

Please like, comment and subscribe to help us reach more people. 🙏

 

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Becoming the first female executive at a 118-year-old company!27 Jul 202501:04:50

Join us for an inspiring conversation with Liz Wilson, a pioneering female leader in the sports and outdoor industry.

 

In this in-depth interview, Liz shares her remarkable journey, spanning 30 years of building world-class products and teams at iconic brands, including Nike and The North Face, and now as the General Manager for Softgoods at the Rossignol Group.

 

Episode highlights:

✳️ Career ambition and progression

✳️ Leadership Philosophy

✳️ Women's Mentorship

✳️ Industry Challenges

✳️ Advice for Future Leaders

 

Whether you're interested in leadership, career growth, or the evolving landscape of the sports and outdoor industry, this episode offers valuable insights and inspiration.

 

Please leave us a review and follow us to help us reach more people. 🙏

 

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The Secret to Standing Out at Work!22 Jun 202501:10:01

In this episode, Cedric Georges, CEO of North Action Sports Group, recounts his impactful career trajectory, beginning with 12 foundational years at Procter & Gamble, followed by his transition to Odlo.

He details how these experiences instilled critical sales, management, and leadership skills, emphasising the importance of continuous learning and embracing challenges.

He also reminds us of the importance of incorporating external perspectives and his commitment to giving back through his leadership role at Outdoor Sports Valley (OSV).

He discusses his hands-on approach to leadership, emphasising the importance of setting a clear vision, executing effective strategies, and fostering a supportive team environment.

According to Cedric, anyone can be a "CEO of their job" by taking ownership and continuously striving for excellence.

If you want to find out how he did it, you must listen to this episode! 📺

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Why The Journey Matters More Than The Finish! With Rab and Lowe Alpine CEO, Richard Leedham.25 May 202500:59:57

Step into the inspiring journey of Richard Leedham, CEO of Equip Outdoor Technologies, home to iconic brands RAB and Lowe Alpine.

From his humble beginnings as a sales rep to becoming a leader in the outdoor industry, Richard shares invaluable lessons on leadership, resilience, and the power of loving what you do.

In this engaging conversation, Richard discusses:

✅ The importance of embracing discomfort for growth

✅ How finding your "tribe" transforms your career

✅ Balancing passion, sustainability, and business success

Whether you're looking to navigate your career, lead a team, or find inspiration to fuel your passion, this is a must-watch for outdoor enthusiasts and professionals alike.

🎧 Listen now to learn from one of the industry's most respected leaders!

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How we built Irelands Fastest Growing Outdoor Lifestyle Brand26 Apr 202501:07:05

Are you tired of hearing the word "sustainable" thrown around without real meaning?

 

Matt Creighton, founder of Irish Outdoor Lifestyle brand, Bleubird, is too!

 

In this new episode of Sports & Outdoor Mentors, Matt gets honest about why Bluebird stopped using the word "sustainable" and what they're doing instead to be truly eco-conscious.

 

Matt chats about the challenges and triumphs of building an integrity-based brand, sharing valuable lessons on the problem with "Sustainable," and much more.

 

If you’re an entrepreneur, a brand builder, or someone who cares deeply about the outdoors and responsible business practices, this episode should not be missed!

 

Get ready for transformative insights and actionable strategies that will challenge your perception of "sustainability" and empower you to create a brand with a meaningful impact.

 

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The Secrets of Growing a Brand from 0 to £100 million with Richard Sutcliffe Founder of Passenger09 Mar 202501:01:13

Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.

 

Key highlights:

  • The pivotal transition from tradesman to brand founder
  • Building an authentic outdoor brand focused on escapism
  • Managing 80%+ year-on-year growth for 5+ years
  • The importance of controlling ego and embracing team expertise
  • Sustainable practices and responsible business growth
  • Challenges of international expansion
  • Building and maintaining company culture during explosive growth

 

Rich shares candid insights about:

  • The role of self-awareness in leadership
  • Making tough decisions about bringing in experienced leadership
  • Balancing family life with entrepreneurship
  • Key lessons learned over 13 years of brand building
  • The evolution from UK-focused to global omnichannel business

 

Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.

 

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The Power of Circular Business Models: Lessons from Eva Karlsson, Houdini Sportswear's Long-Time CEO on Sustainable Innovation16 Feb 202500:55:13

Discover how Houdini's Former CEO, Eva Karlsson, has been revolutionizing the outdoor apparel industry for over twenty years by pioneering circular business models and driving sustainable innovation.

 

In this insightful episode, we delve into how Houdini balances environmental responsibility with cutting-edge product design, creating a blueprint for businesses to thrive in the age of sustainability.

 

Learn about Houdini's journey from implementing rental, reuse, and repair systems to embracing a regenerative framework that redefines success in modern business.

 

Whether you're an entrepreneur, sustainability advocate, or outdoor enthusiast, this conversation offers invaluable lessons on bold leadership, creative problem-solving, and building a better future for our planet.

 

If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice.

 

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From Surf Instructor to Business Leader: Will Hayler on Building Blue Earth Summit26 Jan 202501:13:46

Join us for an open and honest conversation with Will Hayler, Co-Founder and CEO of Blue Earth Summit, as he shares his journey from teaching surfing in Cornwall to leading one of the most innovative sustainability platforms in the business world.

Key moments in this episode:

  • How Will built his first business, Tickets to Ride, from surf lessons to a global adventure sports company
  • The art (or not!) of business acquisitions and mergers in your 20s
  • Creating Blue Earth Summit and its mission to transform how the world works
  • Balancing entrepreneurship with family life and surfing
  • Leadership insights on building and managing successful teams

Will shares candid insights about:

  • The relationship between the outdoor industry and sustainability
  • Building purpose-driven businesses
  • The future of sustainable innovation

If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice.

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Tim Selby: Leadership Lessons from the Top of Merrell12 Jan 202501:12:20

Learn practical leadership skills from Tim Selby, Merrell's EMEA VP & GM, in this episode of Sports+Outdoor Mentors! 

Key takeaways include: - The power of vulnerability in leadership - Building high-performing teams through empowerment - Overcoming obstacles and achieving ambitious goals - Strategies for navigating the evolving outdoor industry landscape

Tim shares his personal and professional experiences, offering valuable insights for aspiring and current leaders in the Sports and Outdoor industry. 

Subscribe now! 

#outdoorcareers #leadershipcoaching #businessgrowth #outdoorretail #merrellfootwear

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Leading Beyond Limits: Dave Bunting MBE on Everest, High-Performance Teams, and Life Lessons29 Dec 202400:50:24

In Episode 38 of the Sports & Outdoor Mentors podcast, we sit down with Dave Bunting MBE, a leader who has pushed boundaries on and off the mountains. From leading a groundbreaking expedition to the West Ridge of Everest to building high-performance teams in the business world, Dave’s journey is packed with life lessons and inspirational stories.

 

What you’ll discover in this episode:

 

✳️ The leadership insights Dave gained from 24 years in the British Army.

✳️ Behind-the-scenes challenges of a 3-year Everest expedition.

✳️ How to build and lead high-performing teams, even in life-or-death situations.

✳️ Lessons from turning failure into opportunity in business and life.

 

Whether you’re a corporate leader, outdoor enthusiast, or just looking for inspiration to push beyond your limits, this episode is for you!

 

👉 Don’t forget to follow us for more incredible stories from sports and outdoor industry leaders!

 

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You Don’t Need to Know Everything; Why Trust Beats Control in Leadership with CEO of ARION, Markus Hupach15 Dec 202400:24:38

“You need to know everything; this is bullshit.”

Markus Hupach, CEO of ARION, doesn’t hold back in this episode of Sports+Outdoor Mentors.  

Filmed live on the ISPO Munich main stage, we explore the leadership strategies every modern leader needs to succeed in today’s volatile world.  

🚀 **What You’ll Learn in This Episode:**

  • Why trust-based leadership outperforms command-and-control styles.  
  • How to empower your team while making fast, effective decisions.  
  • The surprising impact of psychological safety on productivity and profits.  
  • Actionable insights to build resilient, diverse, and agile teams.  
  • The truth about lifelong learning and why vulnerability builds trust.

Markus shares real-world examples and proven tactics that will inspire leaders at every level.

Whether managing a small team or leading an international business, this episode is packed with tips to help you thrive.

💡 Don’t miss this game-changing conversation—follow us now and level up your leadership!  

 

#Leadership #TeamBuilding #BusinessGrowth #Podcast #SportsAndOutdoors 

 

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Kim Scholze Shares 25 Years of Expertise: From Outdoor Innovation to Leading Sustainability Efforts01 Dec 202401:03:28

In this inspiring episode, we sit down with Kim Scholze, a professional with 25 years of experience in the outdoor and sports industry. Kim has seen everything from working with iconic brands like Salomon and Nytro to other roles at ISPO and Sympatex. Her expertise covers sales, marketing, and product creation, but today, her mission is clear: driving sustainability in the industry she's passionate about.

Join us as Kim shares her career journey, lessons, and vision for a more sustainable future in outdoor and sports markets. Whether you're an aspiring leader or an industry professional, this episode is packed with insights you won't want to miss!

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Building a Sustainable Brand: SAOLA Shoes CEO Guillaume Linossier on Funding, Challenges & Growth17 Nov 202401:04:31

In this episode, we sit down with Guillaume Linossier, Founder and CEO of SAOLA Shoes, a brand dedicated to sustainability and eco-friendly footwear.

Guillaume’s journey is rooted in a commitment to the environment and shaped by over 15 years of experience with the Lafuma Group, where he honed his skills in the outdoor industry.

Guillaume shares the challenges and rewards of building a purpose-driven brand, from navigating the U.S. vs. European markets to tackling the complexities of securing funding and creating a sustainable business model in the competitive footwear space.

Tune in for an inspiring conversation full of insights for aspiring entrepreneurs and sustainability advocates.

Discover Guillaume’s invaluable lessons on resilience, growth, and creating a brand that stands for something bigger.

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David Birch: from a hospital bed to building the world's largest rewards and loyalty platform03 Nov 202400:55:19

In this episode, we sit down with David Birch, CEO and Founder of Endurance Zone, a company centered on helping athletes harness the power of endurance training to unlock peak performance. David's journey is one of resilience and transformation—from a professional rugby player to a successful entrepreneur after a serious back injury altered his career path. 

David shares insights on navigating the challenges of building and scaling a business in the sports industry, including finding the right co-founder, securing external funding, and creating a sustainable business model in the competitive sports market. 

Tune in for an inspiring conversation filled with actionable advice for aspiring entrepreneurs and industry insiders interested in the intersection of sports, endurance, and innovation. Take advantage of David's invaluable lessons on resilience, team-building, and the drive to overcome obstacles.

 

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Unlocking the Future of Sports: Trends, Challenges, and Insights with Tobias Grober of ISPO20 Oct 202401:05:21

In this episode of the Sports and Outdoor Mentors podcast, we sit down with Tobias Grober, the Executive Director of Messe München and the long-time leader of ISPO, the world's largest Sporting Goods trade fair. 

With over 30 years of experience, Tobias shares his insights on the unique benefits of working in sectors beyond sporting goods, the challenges and opportunities currently shaping the industry, and the pivotal role ISPO plays now and in the future.

Join us for a deep dive into the evolving sports and outdoor recreation landscape!

Tune in for an engaging conversation filled with insights on leadership, personal growth, and the inner workings of the sports industry, perfect for anyone keen to explore what fuels this dynamic field.

 

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Leading with Purpose: Charlotte Cox on Coaching and Building Diverse Teams at Pentland Brands06 Oct 202401:23:58

In this episode, we sit down with Charlotte Cox, EMEA President of Pentland Brands, the company behind iconic sports and outdoor brands like Speedo, Berghaus, Endura, and many more. 

With incredible experience in leadership and brand management, Charlotte shares her thoughts on the critical role coaches play in shaping careers and the importance of staying true to yourself in the workplace.

Charlotte explores how diversity can elevate teams and why creating an inclusive environment is critical to long-term success. She also offers valuable advice for those looking to build careers in the sports and outdoor industries, highlighting the lessons she's learned along the way.

Tune in for an inspiring conversation packed with insights on leadership, personal growth, and the power of diversity for anyone interested in the sports industry's behind the scenes.

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Running to Success: Mike’s Journey in Event Management and the Power of Community at Raccoon Media Group22 Sep 202401:05:39

In this episode, we chat with Mike Seaman, Founder and CEO of Raccoon Media Group. Mike has 20 years of experience in event management and shares his journey from portfolio management to founding and growing his own business. 

As someone who thrives on the community’s energy, Mike ensures the community is at the centre of everything Raccoon Media Group does when promoting healthy, active lifestyles. 

Raccoons award-winning events, like the National Running Show, perfectly align with Mike’s passion for running and creating spaces that unite people.

Mike discusses the relentless pressure of planning events, from launching his show to handling the challenges of large-scale production. 

Despite the rollercoaster of highs and lows, he’s learned the value of adaptability, perseverance, and community—the same qualities that define his career and running journey.

Join us to explore how Mike combines his love for running with his career in events and how Raccoon Media Group continues to lead the way in community-driven, inclusive, and sustainable events. 

Whether you're a runner in the events industry or just looking for career inspiration, this episode is packed with insights to motivate and guide you!

Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership08 Sep 202401:18:27

Join us in this episode of Sports and Outdoor Mentors as we sit down with Matt Barr, co-founder and co-owner of All Conditions Media, to explore his unique path from travelling the globe as a snowboarder to leading a successful action sports media agency. 

Matt talks candidly about the early days of writing for snowboard magazines, navigating the challenges of entrepreneurship, and adapting to a rapidly changing industry. 

Whether you're into action sports or business innovation, Matt’s story is packed with valuable insights. Tune in, and don’t forget to subscribe and share!

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every other Sunday for a new episode.

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00:00 - Introduction 

03:00 - Matt discusses his early passion for skateboarding, snowboarding, and journalism.

05:00 - Serendipitous start in the industry and the influence of friends and mentors.

07:00 - Transitioning from freelance writing to co-founding ACM with Chris Moran.

10:00 - Importance of having a strong peer group and mentors.

12:00 - Evolution of his career from freelance work to business ownership.

14:00 - Learning on the job and the entrepreneurial spirit behind ACM.

17:00 - Challenges in the action sports industry.

19:00 - Impact of the 2008 financial crisis 

22:00 - ACM's transition to remote work in 2020 and its impact on company culture.

24:00 - The decision to become an employee-owned business.

27:00 - The importance of empowering employees and fostering a strong internal culture.

30:00 - Reflection on lessons learned,

32:00 - Matt’s advice for future leaders in the industry

Building Success through Trust, Fun, and Hard Work by Oxbow co-owners E. Debrueres and J.C. Chetail25 Aug 202401:06:53

In this heartening episode of “Sports & Outdoor Mentors,” we explore the relentless pursuit of dreams with Manu and JC, the dynamic duo behind the iconic surf brand Oxbow. 

With over five decades of collective experience in the sports and outdoor industry, they share their journey through the highs and lows of leadership, from overcoming monumental challenges to acquiring Oxbow. 

Their story is a testament to the power of perseverance, the importance of people, and the impact of upholding your values and vision. 

Whether you're an aspiring entrepreneur or a seasoned leader, this episode offers invaluable insights into turning adversity into opportunity, underscoring the crucial role of conviction and community in achieving success. 

If you enjoy this episode, remember to like, subscribe, and leave a comment to support the channel!

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every other Sunday for a new episode.

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https://www.youtube.com/@OXBOW1985

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00:00 - Introduction

03:15 - Early interest in sports and start in the industry.

07:30 - Insights into career paths, key roles, and pivotal moments.

12:50 - Partnership dynamics, complementary skills, and shared values.

18:40 - Challenges and learnings from the Oxbow acquisition

25:05 - Importance of trust and respect in partnership and overcoming business hurdles.

30:15 - Management philosophy focusing on the crucial role of people

35:40 - Balancing work and personal life

41:30 - Lessons from past career experiences and the value of continuous learning

47:20 - Reflections on the initial year after acquiring Oxbow, handling surprises, and the pandemic’s impact.

53:00 - Leadership advice for the industry’s future leaders on confidence and collaboration.

58:00 - Closing

 

Olympic Mindset: Tom Bosworth, Olympian/Agent on Overcoming Challenges and Building a Lasting Legacy11 Aug 202401:07:34

Join us for an inspiring conversation with Tom Bosworth MBE, double Olympian, world record holder, and now a dedicated track and field agent.

In this episode of Sports and Outdoor Mentors, Tom opens up about the highs and lows of his 13+ years as a professional athlete, sharing invaluable lessons on resilience, sacrifice, and the importance of a balanced life.

Discover how Tom has transitioned from breaking records to helping the next generation of athletes, and learn why sometimes taking a step back can be the key to long-term success.

Don't miss Tom's candid insights on mental health, finding purpose beyond sports, and his exciting new ventures in the world of athletics management.

If you enjoy this episode, remember to like, subscribe, and leave a comment to support the channel!

#olympics #TomBosworth #AthleteMindset #SportsMentorship #MentalHealthMatters

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

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0:00 - Introduction

1:15 - Tom Bosworth: Early Influences and Joining the Athletic World

4:20 - Transitioning to Professional Training and Early Challenges

8:35 - The Road to Becoming a Sports Manager

12:50 - The Reality of Life as an Olympic Athlete

17:10 - Building a Support System: Coaches, Mentors, and Family

20:45 - The Pressure of Competing at the Highest Level

25:30 - Dealing with Anxiety and Mental Health Struggles

31:15 - The Four Foundations for Mental Well-being

36:05 - Reflecting on the 2019 World Championships in Doha

40:30 - Preparing for the Tokyo Olympics Amid Challenges

44:50 - The Importance of Process Over Outcome

50:10 - Advice for Aspiring Athletes: Enjoyment and Consistency

53:25 - Sacrifice and Balance in Pursuing Olympic Dreams

58:45 - Planning for Life After Athletics

1:02:35 - Tom’s New Ventures: Sports Management and Promoting Walking for Well-being

1:08:20 - Final Thoughts: The Key to Success is Happiness

The "Infectious" Outdoor Retail Industry | Insights from JD Outdoor Group CEO, Lee Bagnall.28 Jul 202400:50:28

Dive into the captivating world of outdoor retail with our exclusive interview featuring JD Outdoor Group CEO, Lee Bagnall, an industry veteran.

Discover what makes this field so infectious and rewarding, both from an industry and a retail perspective. Lee shares personal anecdotes about his journey into the outdoor industry, the joys of interacting with enthusiastic customers, and the unique challenges he faces.

Learn about the importance of balancing a passion for the outdoors with the demands of running a business and the critical role of a strong leadership team in navigating tough times.

Hear fascinating stories about working with influential figures in the industry, and gain insights into the strategies that drive success in outdoor retail.

Whether you're an outdoor enthusiast, a retail professional, or someone considering a career in this vibrant sector, this video offers valuable perspectives on the past, present, and future of the outdoor retail industry.

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every other Sunday for a new episode.

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00:00 Intro

01:22 Key moments

02:23 Infectious Outdoors

04:31 CCC

05:30 Retail action

07:05 Background

10:09 Private and Public Companies

11:34 Development through changes

14:49 Bring the expertise

17:06 People development & leadership

20:51 Key Takeaway

23:06 Broader range of consumers

24:10 Balance

27:24 Key influences

30:26 Coaching and Mentoring

32:48 Competitiveness

36:56 Setting the vision

40:05 Best & Worst

43:05 Sustainability

45:04 Learning from mistakes

46:33 Three pieces of advice

49:41 Last message to the team

A lifetime of leadership: J-M Pambet, Former Salomon President & CEO / Board Member and Advisor14 Jul 202401:02:17

Join us for a compelling conversation with an accomplished leader in the outdoor industry. Uncover the influence of North African roots, the decision to attend HEC Business School, and the transformative periods at Salomon. Hear about the challenges and successes of the first five years at Salomon and the pivotal transition from sales to product management.

Learn the critical elements of building trust, balancing expertise with management style, and maintaining work-life harmony. Gain insights into adding consistent value, managing pressure, and the benefits of multi-sports engagement. Explore contributions to the European Outdoor Group & Outdoor Sport Valley and the importance of mentoring university interns.

Discover today's biggest industry challenges, receive invaluable advice. Finally, take away three key pieces of advice for future leaders and a profound last day message that encapsulates a career of dedication and passion.

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every other Sunday for a new episode.

Follow Jean-Marc https://www.linkedin.com/in/jean-marc-pambet-b378a339/ Follow Dan https://www.linkedin.com/in/dantrapp/

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00:00 Key moments

01:06 North African roots

02:25 HEC choice (Business school)

04:20 Different periods at Salomon

07:48 First 5 years at Salomon

11:14 Six years concept

14:59 Building trust

16:55 Sales to Product transition

19:44 Combo between expertise and management style

24:20 Balance

27:40 Adding value

31:42 Pressure management

34:18 Multi-sports amateur

36:29 European Outdoor Group & Outdoor Sport Valley

42:45 University interns

44:46 Best piece of advice

46:51 Today’s big challenges

50:36 Support & Help

56:11 Book recommendation

57:36 Three pieces of advice to future leaders

1:02:23 Last day message

Behind the Scenes:Entrepreneurship and Passion in Sports & Outdoor Media by Alternative 138 founders30 Jun 202401:09:26

Join us for a captivating episode of Sports and Outdoor Mentors featuring Danielle and Philip, the visionary founders of Alternative 138.

This marketing and media production agency is making waves in the industry with innovative approaches and a deep passion for the outdoors.

With a rich history spanning four decades, Danielle and Philip discuss their path to entrepreneurship, the synergy between their professional and personal lives, and the pivotal moments that shaped their careers.

Discover their secrets to maintaining a successful business partnership, overcoming industry challenges, and staying true to their creative vision.

This episode is packed with inspiration and practical advice for anyone looking to carve out their niche in the sports and outdoor sector.

Follow Danielle

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00:00 Intro

01:45 Key moments

06:37 What you don’t want

10:14 Early key learnings

20:04 Meeting on the job

23:22 Entrepreneurship beginnings

26:53 Motivation

30:15 Turning point

32:59 Visualising

40:59 Challenges

44:41 It’s a process

50:34 Teaching

53:46 Influences

55:19 Outdoor life

59:21 Biggest challenge

1:03:21 Book recommendation

1:04:23 Future leader pieces of advice

1:07:15 Last-day advice

Leadership in Turbulent Times: Snow Peak Senior Managing Director, Noah Reis's Journey16 Jun 202400:51:47

"Sports & Outdoor Mentors" is thrilled to present a profound episode with Noah Reis, the Senior Managing Director of Snow Peak for North America and Europe.

Explore Noah's heartfelt and human-centric leadership journey, from his roots in the travel and consulting industries to his transformative role at Snow Peak.

In this episode, Noah shares his personal and professional challenges, including navigating the financial crisis and making difficult decisions during the pandemic.

He discusses the emotional weight of leadership, the importance of maintaining humanity in business, and his commitment to compassion and authenticity.

Noah's story is a testament to the power of vulnerability and emotional intelligence in shaping a successful and sustainable leadership style.

Join us for this enlightening conversation that delves into the delicate balance of managing with empathy while driving forward with a clear vision.

Subscribe to Sports & Outdoor Mentors to gain insights from leaders making a difference in the sports and outdoor worlds.

Thank you for tuning in. Noah's journey is sure to inspire and challenge your thinking about leadership and life.

Noah's Book Recommendations:

📌 The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures by Erin Meyer - https://amzn.to/44n146K (Amazon Affiliate)

📌 Power at Work: The Art of Making Things Happen by Jo Owen - https://amzn.to/3JKoEB4 (Amazon Affiliate)

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00:00 Key moments

03:31 Challenges

04:10 KPMG & moving back to Japan

07:06 Taste of working with Execs

08:35 Snow Peak Approach

11:37 US Institutions vs EU models

14:25 Cultural differences

18:13 Influences

20:46 Most valuable piece of advice

22:23 Most important task

25:54 The Gardener's cottage

32:26 Balance thanks to Camping time

36:27 Most challenging moment

41:26 Setting the bar & being authentic

43:49 Favourite piece of gear

44:36 Book recommendations

46:34 Three pieces of advice for future leaders

49:07 Message to my team

"Tougher Than the Rest: 111 Years of Leadership” with Sport Schuster Co-CEOs Rainer Angstl and Konstantin Rentrop02 Jun 202401:08:35

Join us for an exciting episode of Sports and Outdoor Mentors as we chat with Rainer and Konstantine, the dynamic co-CEOs of Sport Schuster in Munich. 

Discover their incredible journey through 50+ years in the sports and outdoor industry, and how they led the iconic store through tough times, including the COVID-19 pandemic. 

Get inspired by their passion for sports, innovative strategies, and commitment to blending tradition with cutting-edge digitalization. 

Whether you're an industry pro or a sports enthusiast, this episode is packed with insights and stories that you won't want to miss! 

Don't forget to like, subscribe, and hit the notification bell for more amazing content!

Follow Konstantin

https://www.linkedin.com/in/konstantin-rentrop-b9627b17b/

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https://www.linkedin.com/company/sporthaus-schuster-gmbh/about/

https://www.instagram.com/sporthausschuster/

https://www.youtube.com/@Schustermuenchen

 

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00:00 Intro

01:17 Key moments

03:45 Education & experience

05:27 24 years in Sport Schuster

08:27 Key lessons

11:10 Let’s tear the house down

14:28 11 years in Sport Schuster

18:23 Decision making

23:43 Biggest challenges

31:41 Working together

33:07 Industry changes adaptation

40:34 Sports in daily life

45:24 Balance

49:50 Influences

56:34 Favorite piece of gear

57:52 Book & Podcast recommendation

1:03:29 3 pieces of advice

1:05:48 Last message to the team

 

Columbia Sportswear International Business Development Director, Esther Woollett’s Passion and Perseverance19 May 202401:06:29

Discover the riveting world of Leadership thanks to Columbia Sportswear International Business Development Director EMEA, Esther Woollett and her path through Passion and Perseverance.

This new episode illuminates the powerful blend of tenacity, collaboration, and deep personal commitment in leadership.

Follow Esther, a dynamic executive whose career trajectory includes influential roles at global brands like Apple, Disney, Swatch, Mamut, and Columbia Sportswear.

Each episode dives into her profound ability to connect with people, her relentless work ethic, and her resilience through personal and professional challenges.

From navigating the complexities of international business to managing grief after sudden career shifts, Esther shares her comprehensive insights and coping strategies.

Subscribe for a deep dive into the lessons she's learned on maintaining drive and compassion in high-stakes environments, and learn how to harness these qualities in your own leadership journey.

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every other Sunday for a new episode.

Esther's Book Recommendations:

📌 The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures by Erin Meyer - https://amzn.to/44n146K (Amazon Affiliate)

Follow Esther

https://www.linkedin.com/in/estherwoollett/

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00:00 Podcast inspiration

01:18 Key moments & beginnings

05:40 Collaborate with people

07:05 Disney, Swatch & apple experiences

12:25 Attention to details

13:45 Outdoor background & Retail Head at Mamut

18:37 Workaholic and finding the balance

21:22 MBA speaker 23:45 Lessons outside the classrooms

26:18 From Retail to Business Development

30:13 Strong influencers

34:18 Tenacity & being curious

37:13 Recruitment

38:54 Diversity in Leadership

44:10 Best & worst experiences

48:51 How to cope with grief

51:44 Mistakes

56:50 Favorite piece of gear

59:04 Book recommendation

1:01:01 3 pieces of advice

1:03:20 Last message to the team

Marine Turned CEO: Insights from Jöttnar Co-Founder & CEO, Steve Howarth05 May 202401:16:15

In this captivating episode, we delve into the extraordinary journey of Steve Howth, the CEO and co-founder of the pioneering UK outdoor brand, Jöttnar. Born from two decades of gruelling military experience and a deep-rooted passion for the outdoors, Steve shares the inception story of Jöttnar, tracing back to his compelling decision to join the Royal Marines at 19 and the pivotal role the Norwegian environment played in shaping his and the brand's ethos. 

Discover the challenges and triumphs of establishing an outdoor apparel company committed to excellence, the profound lessons learned from leading in both military and civilian life, and the importance of embracing the great outdoors for mental and physical well-being. 

Steve's story is a testament to the power of vision, resilience, and the outdoors in transforming lives. Whether you're an aspiring entrepreneur, an outdoor enthusiast, or someone in search of inspiration to overcome obstacles, this episode offers invaluable insights and advice. 

Join us as we explore the synergy between military discipline and entrepreneurial success, the journey of creating a brand that inspires adventure, and the profound impact of nature on our lives. 

Don't forget to hit the Subscribe or Follow button to join our community of adventurers and get inspired to embark on your journey of discovery. 

Thank you for your support, and let the spirit of adventure lead you to your next great endeavour.

Join us every other Sunday for a new episode.

Steve's Book Recommendations:

📌 Shoe Dog: A Memoir by the Creator of NIKE - by Phil Knight - https://amzn.to/3PWJW1Unk)

📌 Napoleon and Wellington: The Long Duel - by Andrew Roberts - https://amzn.to/4d0QXZw (Amazon Affiliate)

Follow Jöttnar

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#sportsandoutdoormentors

00:00 Key events - A Royal Marine career

09:86 What’s you’re made of

12:59 Norwegian environment

13:76 Constant learning 

18:50 From the military to founding a brand

21:54 Language of Leadership

26:89 Balance 

31:36 Outdoor Natural Environment

32:56 Biggest challenges

37:49 Channel focus & changes

40:67 Influencers

49:71 Pieces of advice

54:43 Hiring cautiously

57:67 Doing things differently

1:01:79 More pieces of advice

1:07:39 Favourite piece of gear

1:10:45 Book recommendation

1:14:85 Message to team

Breaking Barriers: Montirex, Amanda Calder-McLaren Journey from Choir to Outdoor Industry Titan21 Apr 202400:46:18

Join us in this riveting episode of "Sports and Outdoor Mentors" as we dive into the inspiring journey of Amanda Calder-McLaren, the CMO of Montirex and former North Face executive.

Discover how Amanda transitioned from a gospel choir singer in North London to a key player in the outdoor sports industry.

We discuss her bold moves and fearless questions that defined her career path, her pivotal role during The North Face's explosive growth, and her dedication to making the outdoors accessible as chair of the nonprofit "Opening Up the Outdoors”.

Amanda shares invaluable insights on overcoming industry stereotypes, the importance of mentorship, and the drive to keep the outdoor community inclusive and vibrant.

Whether you're an aspiring marketer, outdoor enthusiast, or someone curious about career evolution, Amanda's story offers a wealth of motivation and strategies for professional growth.

🚀 Before you dive in, remember less than 50% of our listeners are subscribed. Click that Subscribe button to join our community and keep up with inspiring stories like Amanda’s! 🌟

Enjoy the episode, and don't forget to leave your thoughts in the comments below. Your support helps us reach more listeners with valuable insights and inspiring journeys. Thanks for tuning in!

Amanda's Book Recommendations:

📌 The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures by Erin Meyer - https://amzn.to/3Ue7aTy (Amazon Affiliate)

Follow Amanda

https://www.linkedin.com/in/amanda-calder-mclaren-57702a19/

Follow Montirex

https://www.linkedin.com/company/montirex/

https://www.youtube.com/@UCY-4funyjxTJ_AIi79lQCxQ

https://www.instagram.com/montirex/

Follow Opening Up The Outdoors

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#sportsandoutdoormentors

0:00 Key moments

5:43 Years at The North Face & relocation

8:45 Work Ethics & Open Mind

11:38 Wisdom

14:20 Changes for women in the industry

20:52 Chairperson at Opening up the Outdoors

28:11 Fresh young energy at Monterey

32:15 Huge believer in mentorship

35:12 Favorite piece of gear

36:32 Book recommendation

39:16 Most valuable advice

41:24 Message to the team

42:06 Last words

From the ground up: Equip Outdoor Technologies Executive Chairman, Matt Gowar's epic 30-year journey07 Apr 202400:55:23

In this insightful episode, Equip Outdoor Technologies, Executive Chairman Matt Gowar shares his remarkable 30-year journey in the outdoor industry, from founding Equip Outdoor Technologies to acquiring and leading iconic brands like RAB and Lowe Alpine.

He delves into the highs and lows of entrepreneurship, the strategic acquisitions that propelled his company forward, and the leadership philosophy that guided his success.

Matt discusses the evolving challenges and opportunities within the outdoor sector, including sustainability and market dynamics, while offering invaluable advice for aspiring entrepreneurs.

Through personal anecdotes and reflections, he reveals the passion and resilience required to thrive in this competitive industry, providing listeners with a deep dive into the world of outdoor business and innovation.

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.

Join us every Sunday for a new episode.

Follow Matt https://www.linkedin.com/in/matt-gowar-9589824a/

Follow Equip Outdoor Technology https://www.linkedin.com/company/equip-outdoor-technologies-ltd/

Follow RAB https://www.linkedin.com/company/rab/

Follow Lowe Alpine https://www.linkedin.com/company/lowe-alpine-uk-limited/

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0:00 - Introduction 

0:45 - Matt's Origins in the Outdoor Industry 2:30 - The Birth and Evolution of Equip Outdoor Technologies 5:00 - Acquiring RAB and Lowe Alpine: Strategy and Challenges 10:00 - The Role of Innovation and Adapting to Market Changes 15:00 - Insights on Leadership and Building a Dynamic Team 20:00 - The Importance of a Consumer-Centric Approach 25:00 - Discussing Global Challenges: COVID-19 and Its Impact 30:00 - Sustainability Efforts and Future Industry Trends 35:00 - Personal Passions: Balancing Work, Life, and the Outdoors 40:00 - Serving as President of the European Outdoor Group 45:00 - Advocacy for Collaboration Within the Outdoor Industry 50:00 - Reflections: Key Lessons from 30 Years in the Business 52:30 - Advice for Aspiring Entrepreneurs and Industry Leaders

Leading with Heart: Oberalp Group VP, Ruth Oberrauch's Journey in Outdoor Innovation24 Mar 202400:57:44

Step into the empowering world of Ruth Oberrauch, the trailblazing Vice President of the Oberalp Group, as we explore her remarkable journey across various domains of marketing, HR, sustainability, and brand management.

Our latest episode unveils Ruth's story, from her initial uncertainties to her profound impact on the outdoor industry. Hear about her transformative experiences from fashion retail to leading sustainability efforts, and how she spearheaded the launch of a groundbreaking brand amidst the global pandemic.

Ruth's narrative is a powerful showcase of leading with empathy, the changing role of women in outdoor pursuits, and the critical importance of sustainability.

Her insights are invaluable for those looking to make a lasting difference in the outdoor sector or seeking inspiration to navigate their career paths with energy and passion.

Subscribe or Follow to join us on this motivational journey, and let Ruth's dedication to innovation, empathy, and the great outdoors inspire your next adventure!

#SportsTech #GlobalLeadership #CulturalInsights #TeamTrust #subscribenow

Join us every Sunday for a new episode.

Ruth's Book Recommendation:

📌 A Brief History of Humankind" by Yuval Noah Harari - https://amzn.to/3TMpa7A (Amazon Affiliate Link)

Follow Ruth https://www.linkedin.com/in/ruth-oberrauch/

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https://www.linkedin.com/company/oberalp/ https://www.youtube.com/@oberalpgroup2799 https://www.linkedin.com/company/lamunt/

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 #sportsandoutdoormentors

00:00 - Introduction

01:30 - Early days

05:00 - Challenges and uncertainties

08:45 - Transitioning and lessons learned.

13:20 - The importance of empathy and overcoming gender stereotypes

18:00 - Insights into the launch of a new brand during the pandemic

23:40 - The role of sustainability

29:15 - The evolution of women's participation

34:00 - Strategies for balancing work, passion, and family life

39:20 - The impact of empathy

44:05 - Advice for aspiring leaders.

49:30 - Importance of experience and cultural exposure

From Global Stages to Startup Success: ARION CEO, Markus Hupach’s Leadership Journey in Sports&Tech17 Mar 202401:17:23

Dive into an enriching conversation with Markus Hupach, CEO of ARION, and explore the vast terrain of leadership within the sports and outdoor industry. 

With an expansive career that includes pivotal roles at Runners Point, Sport 2000, and ASICS, Markus brings a wealth of experience and a deep passion for sports that started in his childhood. This episode not only tracks his professional evolution but also delves into his transformative experience in Japan, where he embraced cultural depth, learning the importance of trust and respect in all aspects of business and leadership.

Markus discusses the delicate art of decision-making, highlighting that not every decision will be right but avoiding decisions slows down progress. He emphasizes the power of trust, both in the personal development journey and in empowering teams to achieve greatness. From the challenges of maintaining a balance between personal and professional life to navigating through the complexities of a tech startup, Markus shares insights that resonate with leaders at all levels.

Learn about Markus’s journey from playing handball at a competitive level to leading a sports tech startup that's at the forefront of innovation. His story is not just about the successes but also the learning from every twist and turn. If you're intrigued by the intersection of sports, leadership, and technology, and how cultural experiences shape business strategies, this episode is for you.

Please subscribe to our channel to support our mission of bringing you more stories like Markus's. Your subscription helps us continue to elevate the content and bring insights from leaders across the sports and outdoor industry. Thank you for joining us, and don't forget to share your thoughts in the comments below.

#SportsTech #GlobalLeadership #CulturalInsights #TeamTrust #SubscribeNow

Join us every Sunday for a new episode.

Markus' Book Recommendations:

📌 Give and Take: Why Helping Others Drives Our Success by Adam Grant - https://amzn.to/3v7IG4S (Amazon Affiliate links)

📌 Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures by Erin Meyer - https://amzn.to/43fXI56 (Amazon Affiliate links)

Follow Markus https://www.linkedin.com/in/mhupach/

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#sportsandoutdoormentors

00:00 Intro

01:22 Defining moments

02:52 Studies & sports

04:51 Competitive spirit

08:50 Mentors

10:37 Blind Spots & Strength Journey

14:05 Importance of coaches

14:57 What I would do differently

18:38 Admitting

20:35 Japan journey

30:34 Balance & wise advice

38:35 Empowering the team

42:18 Driving leadership change

48:22 Digital transformation and learnings

01:00:34 Network Importance

01:03:55 Social Media

01:07:06 Failure

01:09:45 Favourite piece of gear

01:12:12 Book recommendation

01:13:28 Best piece of advice

01:13:49 Last message to the team

01:14:32 Advice to future leaders

01:49:00 Additional comments

Transforming Passions Into Purpose: OIA CEO Andrew Denton's Journey in the Sports & Outdoor Industry10 Mar 202401:33:54

Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association. 

With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry. 

Discover how his passion for the outdoors, relentless persistence, and visionary leadership transformed brands like Rohan, Mountain Equipment, and many others, shaping the landscape of outdoor recreation. 

Learn about the challenges he faced, the triumphs he celebrated, and the wisdom he gained along the way. 

Whether you're a budding entrepreneur, an outdoor enthusiast, or someone seeking motivation to pursue your passions, Andrew's insights on leadership, industry growth, sustainability, and work-life balance are bound to inspire. 

Tune in to hear how one man's journey can inspire us all to live more connected, active, and meaningful lives outdoors. 

Remember to hit the Subscribe button to join our community and explore more stories of amazing leaders from the sports and outdoor industry.

You can join us every Sunday for a new episode.

Andrew's Book Recommendations:

📌 The 7 Habits Of Highly Effective People by Stephen R. Covey - https://amzn.to/3VboXfi (Amazon Affiliate links)

📌 Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight - https://amzn.to/4cajF9V (Amazon Affiliate links)

📌 Steve Jobs: The Exclusive Biography by Walter Isaacson - https://amzn.to/4c9EaTW (Amazon Affiliate links)

Follow Andrew

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 #sportsandoutdoormentors

00:00 Intro

01:27 Key events

02:38 Environmental studies

04:49 Transition to sales at Rohan

08:05 US move and nomad life

12:01 Persistence & hard work

17:10 Building trade business

25:39 Transition, successes and failures

40:39 Training himself, coaches & mentors

47:16 Autistic Spectrum Disorder focus

53:27 Balance

59:36 The Outdoor Industries Association (OIA)

01:10:14 David Cameron and bringing outdoor awareness

01:18:18 Favourite piece of gear

01:24:23 Most valuable piece of advice received

01:28:18 Three pieces of advice for future leaders

President & CEO Juan Vargues Unveils Dometic's Bold Leap from Industrial Giant to Outdoor Icon!03 Mar 202401:11:23

Join us in an enlightening conversation with Juan Vargues, the dynamic President and CEO of Dometic Group, on this episode of Sports and Outdoor Mentors. Delve into the compelling story of a leader who transformed an industrial heavyweight into a trendsetting outdoor lifestyle brand, making waves across the globe.

In this deep dive, Juan Vargues shares the pivotal moments that shaped his leadership ethos, from early personal challenges to strategic career transitions that prepared him for the mammoth task of reimagining Dometic. Discover how embracing change, prioritizing customer engagement, and harnessing the power of strategic acquisitions propelled Dometic to new heights, transforming the perception of the brand from a traditional manufacturer to an outdoor lifestyle pioneer.

This episode is a treasure trove for anyone passionate about the intersection of leadership, innovation, and the great outdoors. Whether you're climbing the corporate ladder, leading your own venture, or simply fascinated by transformative business strategies, Juan's journey offers invaluable insights and inspiration.

Thank you for listening. Hit the Follow button, share your feedback in the comments, and stay tuned for more insightful episodes on Sports and Outdoor Insights.

#Innovation #OutdoorLifestyle #DometicTransformation #SportsAndOutdoorInsights #Subscribe

Juan's Book Recommendations:

📌 Good to Great by Jim Collins - https://amzn.to/3Sxlh4z (Amazon Affiliate link)

Follow Juan

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#sportsandoutdoormentors

00:00 Intro

01:30 Key events

04:59 Military discipline

07:08 Manufacturing to business

09:58 Studies vs work theories

12:40 Regional and global differences

14:01 Observing & listening competitors

16:25 Leadership approach

21:55 Career path in No1 companies

24:34 Hiring leaders

31:27 Most important focus

34:06 Following up 35:50 Balance

38:46 Frustrations more than failure

44:37 Bosses as mentors

46:23 Brand transformation 58:20 Opportunities vs risks

1:00:26 Outdoor run love

1:02:42 Book recommendation 1:04:35 Best piece of advice

1:06:28 Message to the team

Fuelling Success Through Failure: Salomon President & CEO Franco Fogliato's Impact in the Industry.25 Feb 202400:39:32

In this captivating second episode of our two-part series on Sports and Outdoor Mentors, we dive deep with Franco Fogliato, the visionary CEO and President of Salomon.

Starting from humble beginnings in junior sales roles, Franco quickly ascended to leadership positions at industry giants like The North Face and Columbia Sportswear, bringing a wealth of experience and insights.

This episode not only uncovers Franco's unique philosophy on leadership and the vital role of failure in personal growth and success but also explores his passionate commitment to sustainability and expanding outdoor sports participation.

Join us as Franco shares his transformative journey, emphasising the importance of embracing challenges and learning from setbacks to drive forward not just in sports but in life itself.

From insights on making the business of sports more sustainable to personal anecdotes of resilience and recovery, this episode is a treasure trove for anyone looking to be inspired by a leader reshaping the future of the sports industry.

Hit the subscribe button to support our channel and continue discovering wisdom from remarkable leaders like Franco.

Franco's Book Recommendations:

📌Dan Carter: The Autobiography of an All Blacks Legend by Dan Carter - https://amzn.to/3UHmUiF (Affiliated Account)

Follow Franco

https://www.linkedin.com/in/franco-fogliato-23a9531/

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https://www.linkedin.com/company/salomon/

https://www.youtube.com/@SalomonTV

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#sportsandoutdoormentors

00:00 Intro

01:09 Responsibility to drive the change

08:31 Get more people outside

13:54 No finish line for the planet

16:52 Professional & Personal tough challenges

19:43 Failure and recovery

22:14 Favourite Piece of gear

26:11 Message to the team and future leaders

29:30 Passion and excitement

31:21 Book recommendation

36:22 Final word and advice

Trailblazing Success: Franco Fogliato's Journey from the Dolomites to the Helm of Salomon18 Feb 202400:40:52

In this gripping first episode of a two-part series of Sports+Outdoor Mentors, we dive deep into the life of Franco Fogliato, a luminary in the sports and outdoor industry and the visionary CEO and President of Salomon.

From humble beginnings in a small Italian town, Franco shares his transformative journey through pivotal moments, from rejecting a lucrative banking career for the love of the outdoors to leading Salomon to achieve a billion euros in sales.

Franco reflects on the essence of hard work inherited from his father, the thrill of embracing outdoor sports, and the invaluable lessons learned from navigating cultural differences and challenging times.

His story is not just about climbing the corporate ladder but about his passion for outdoor sports, the importance of family support, and the impact of mentors.

This episode shows how pursuing what you love with determination and respect for work can lead to unparalleled success.

Don't miss this inspiring tale of leadership, passion, and resilience that transcends boundaries and industries.

Hit follow to support our channel and get insights from more incredible leaders in the sports and outdoor world. Join us next Sunday for Part 2 of this inspiring episode.

Follow Franco

https://www.linkedin.com/in/franco-fogliato-23a9531/

Follow Salomon

https://www.linkedin.com/company/salomon/

https://www.youtube.com/@SalomonTV

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https://www.linkedin.com/company/sports-and-outdoor-mentors/

Watch Sports + Outdoor Mentors

YouTube: https://youtube.com/@S_OM1

00:00 Intro

01:20 Key moments

04:35 Love for the Outdoors & Sports

05:55 Work ethics

08:58 Military service

11:52 Life at Billabong

16:25 EU & US Columbia Sportswear experience

20:15 Salomon call

23:26 Balance

29:41 Great influencers

37:08 Dealing with stress

Transforming Tradition: Ordnance Survey MD, Nick Giles, on Digital Revolution & Leadership Passion.11 Feb 202401:00:44

Dive into an inspiring Sports+Outdoor Mentors episode featuring Nick Giles, Managing Director of Ordnance Survey Leisure. 

Despite audio challenges, this interview at their headquarters is a goldmine of insights on overcoming personal adversity, leading digital transformation in a traditional map-making company, and the crucial role of passion in leadership.

Discover how Nick's early experiences and love for the outdoors shaped his visionary approach to digital innovation and customer-centric product development. Learn about his leadership philosophy, the importance of embracing failure, and how technology is redefining outdoor experiences.

This episode is essential for anyone interested in innovation, leadership, and making an impact in the outdoor industry. 

👉 Like, share, and subscribe for more episodes filled with leadership wisdom and innovation stories. Leave your thoughts and what you'd like to see next in the comments below!

#Leadership #Innovation #OutdoorIndustry #NickGiles #Subscribe

Nicks' Book Recommendations:

📌 How to Be Like Walt: Capturing the Disney Magic Every Day of Your Life by Pat Williams - https://amzn.to/3SEVEA8

📌 Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose - by Simon Sinek - https://amzn.to/3SkcXVs (Amazon Affiliate link)

Follow Nick

https://www.linkedin.com/in/nickgiles/

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https://www.linkedin.com/company/ordnance-survey/

https://www.instagram.com/ordnancesurvey/

https://www.youtube.com/@ordnancesurvey

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Watch Sports + Outdoor Mentors

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0:00: Intro

1:21: The urge to maximise his career

03:30: Passion and transmission

07:30: Financial services

09:26: what customer wants

13:13: Outdoor Industry Association

16:42: Balance

18:04: Hybrid approach

20:39: Influencers

23:02: Most important Task

26:45 Passion first

29:32: OBE honor

32:07: Awarding people

33:07: Leading approach

34:25: Politics & organisation

36:27: Coachs and mentors

38:16: Handling failure

44:11: Digital transformation

50:35: AI

54:01: What i’d do differently

55:07: Favourite piece of outdoor gear & technology

56:36: Book recommandation

58:28: Valuable pieces of advice

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