Sports Marketing Machine Podcast – Details, episodes & analysis

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Sports Marketing Machine Podcast

Jeremy Neisser

Business

Frequency: 1 episode/7d. Total Eps: 164

If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares

We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.

With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.

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https://sportsmarketingmachine.com/
133 shares
https://sportscourt.info/
3 shares
https://www.vibe.co/sign-up?referral=436A9J52IM_amVyZW15QHNwb3J0c21hcmtldGluZ21hY2hpbmUuY29t
3 shares

https://www.linkedin.com/company/sports-marketing-machine/
140 shares

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Score global : 68%

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133 - Pros/Cons of All-You-Can-Eat Ticket Plans

Wednesday, September 24, 2025 • Duration 18:26

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All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line.

Key Topics Covered

Why fans love the simplicity and value of All You Can Eat plans
How bundling food into tickets creates predictable, upfront revenue
The operational efficiencies (and pitfalls) of prepaid concessions
Margin risks and how heavy eaters can wipe out profits
Menu design, alcohol clarity, and the importance of perceived value
Structuring plans using per caps, pricing buffers, and sponsorship offsets
Positioning All You Can Eat as an entry-level ticket plan without cannibalizing premium options
Long-term strategy: renewals, upsells, and loyalty building

Chapters

00:00 – Introduction to All You Can Eat Ticket Plans
01:00 – Pros of All You Can Eat Packages
05:38 – Cons and Risks of All You Can Eat Packages
08:53 – Structuring All You Can Eat Plans Smartly
12:14 – Long-Term Strategy for All You Can Eat Packages
16:02 – Key Takeaways and Conclusion

Sound Bites / Social Teasers

“One ticket, unlimited food.”
“It elevates the experience.”
“Define the package clearly—or risk an all you can lose plan.”

Call to Action
Tried an All You Can Eat ticket plan before? Jeremy wants to hear how it worked for your team—DM him or reach out through Sports Marketing Machine. If this episode gave you some food for thought (pun intended), share it with a colleague and leave a review on Apple or Spotify so more sports pros can sell smarter and build their fan base.

Links mentioned:

David Salyers - Chick-Fil-A "Creating A Value-Inbalance"

Loss Leaders - Episode 117

Episode page - Episode 133

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

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132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits

Season 1 · Episode 132

Saturday, September 20, 2025 • Duration 21:25

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More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gives sports teams a playbook for turning data into dollars.

Key Topics Covered

Why more traffic can actually hurt your bottom line
Case study: 35,000 visitors that led to declining ROAS
The difference between quality vs. quantity traffic
Diminishing returns: when extra spend stops paying off
The role of average order value (AOV) in real growth
How to use the 60-40 rule for smarter budget allocation
Avoiding the vanity metric trap (traffic, impressions, and “sellouts”)
Why profitability > popularity in sports marketing

Chapters

00:00 – Understanding Marketing Data for Minor League Baseball
01:29 – The Impact of Traffic on Profitability
04:43 – Quality vs. Quantity in Traffic
09:26 – Diminishing Returns and the 60-40 Rule
12:21 – The Importance of Average Order Value
16:37 – Key Takeaways and Action Plan

Call to Action
Before you chase big traffic numbers, dig into your AOV and ROAS data. If you need help unpacking what actually happened with your team’s marketing this season, reach out to Jeremy for a free 30-minute breakdown.

Episode Page: Episode 132

Sports Marketing Machine on Sports Marketing Machine on Book a call with Jeremy from

131 – How Meta’s Advantage+ is Wasting Your Budget

Friday, September 12, 2025 • Duration 15:20

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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.

Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: selling tickets requires a more hands-on, strategic approach.

Takeaways

Advantage Plus is Meta’s autopilot for ads.
It often works against sports teams trying to sell tickets.
Personalization in ads is critical for success.
Manual setup helps you better understand your fans.
Conversion tracking is essential for measuring real results.
Wasted impressions and high frequency are red flags.
Build warm and hot audiences for targeted marketing.
Advantage Plus works better for broad merch campaigns.
Don’t rely solely on Meta’s “easy button.”
A manual, hands-on approach makes you a stronger marketer.

Chapters
00:00 – Introduction and context
02:15 – What Advantage Plus really is
04:32 – Why Advantage Plus fails for ticket sales
07:10 – How to tell if Advantage Plus is wasting your money
09:30 – Smarter alternatives: warm audiences and creative testing
11:30 – When Advantage Plus can help (merchandise sales)
13:45 – Final takeaways and call to action

Episodes mentioned:

130 - How Teams Can Use Nano Banana to Generate More Revenue

Season 1 · Episode 130

Friday, September 5, 2025 • Duration 18:15

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AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could create pro-level visuals in minutes instead of weeks, this episode shows you how.

See all of the mock-ups and designs Jeremy made here: Episode 130

Key Topics Covered

What Nano Banana is and why it’s like “Canva on steroids”
How to use AI visuals to test merchandise concepts and launch pre-order campaigns risk-free
Quick-win strategies to boost ticket sales with AI-generated graphics and personalized fan content
Bounce-back offers: using visuals to re-engage fans right after games
Sponsorship mock-ups that turn “maybe” into “heck yes” during pitches
Time-saving workflows for marketing teams without huge budgets or staff
The three-step approach to testing Nano Banana in your operation (pick one bucket, run a 30-day test, track results)
Why early adopters of AI visuals will outpace their competition

Timestamps

(00:00) Intro: The revenue power of AI visuals
(01:06) What is Nano Banana?
(03:26) Three big reasons it matters: time, money, and new possibilities
(03:54) Revenue bucket #1: Merchandise mockups & pre-order testing
(05:39) Revenue bucket #2: Ticket sales promotions, bounce-back offers, and personalization
(10:15) Revenue bucket #3: Sponsorship mockups, player content, and mascot marketing
(12:37) Why better visuals sell better
(14:59) Where to start: a simple 4-step process
(17:21) Main takeaways

Main Takeaways

129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow

Season 1 · Episode 129

Wednesday, August 27, 2025 • Duration 36:32

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How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump.

From surviving COVID challenges to building a data-driven marketing machine, Adam shares how his team turned small experiments into major wins. If you’re looking for a roadmap to sustainable ticket growth, this conversation is packed with actionable insights for sports marketers at every level.

Key Topics Covered:

Navigating the uncertainty of COVID as a newly hired marketing director
How technology upgrades like Dash, Podium, and StellarAlgo changed their approach
Turning email and text platforms into real revenue drivers
The role of personalization in ticket marketing—“don’t sell fish to steak eaters”
Why small, methodical tests (like $20 ad spends) can snowball into big wins
Marketing’s evolution from a “support” function to a true revenue generator
Continuous investment in the fan experience to keep things fresh and engaging
Staying adaptable to tech changes, from social media shifts to AI integration

Timestamps:

00:57 – Starting in the middle of COVID – Adam’s move to Florida, uncertainty during shutdowns, and building from scratch.
02:24 – Growing attendance by 27% – From 5,327 to 6,758 fans per game and the factors that drove it.
04:39 – Leveraging technology – From digital jersey auctions with Dash to email, text, and Meta ads.
06:49 – Data-driven marketing – How StellarAlgo transformed personalization, targeting, and ROI tracking.
12:22 – Marketing as a revenue driver – Moving beyond “sales support” and proving measurable impact.
18:16 – Testing, ROI, and scaling – Small ad spends, benchmarks, and learning from what works.
23:43 – Fan experience and community connection – Theme nights, charity auctions, and reinvesting in the arena.

128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)

Season 1 · Episode 128

Wednesday, August 20, 2025 • Duration 24:12

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Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead so your ads actually sell tickets instead of just burning budget.

Sports marketers who adapt will get cheaper ads and more conversions while their competitors are left scratching their heads.

Key Topics Covered

Why Meta stripped out many interest categories (and how to replace them with custom audiences)
The power of local radius targeting paired with AI expansion
How to use new ad placements on Threads and WhatsApp to follow fans across platforms
Why Meta’s endgame is no longer being the “biggest social network” but the world’s most powerful AI ad engine
How creative—not targeting—is now the #1 driver of ad performance
What the “fishbone effect” means for testing and scaling multiple ad formats
Tactical tips for building the right funnel with top, middle, and bottom audiences
Practical examples of creative that sells (e.g., reels of fireworks night vs. static graphics)

Timestamps

00:00 – Why Meta keeps changing the rules
01:30 – Change #1: Targeting got weaker (and what to do about it)
05:40 – Building custom audiences and giving AI guardrails
08:15 – Change #2: New ad placements on Threads & WhatsApp
10:30 – Meta’s real endgame: AI-first ad engine
15:20 – Change #3: Creative is king thanks to Andromeda
17:45 – How Advantage+ campaigns scale the right creative
20:00 – Main takeaways & what to adjust first

Relevant episodes:

127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)

Season 1 · Episode 127

Thursday, August 14, 2025 • Duration 14:19

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What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, you’ll walk away with ready-to-run ideas you can launch in your own market.

Key Topics Covered

The “cross-audience moment” and how to find the perfect local partner to expand your reach
Why showing the human side of your players builds deeper fan connections
Creating quirky, unexpected moments that fans can’t help but share
Real-world examples: zoo ice cream shifts, player-chef cook-offs, and mascot mechanic makeovers
How to turn attention into actual ticket sales with bundles, opt-ins, and QR codes
Audience verification tips to ensure partnerships drive local results
Balancing creative activations with bottom-line sales goals

Timestamps
00:00 – Why the Taylor & Travis podcast moment matters for sports marketing
01:33 – Lesson 1: The power of cross-audience partnerships
05:55 – How to bundle game tickets with partner offers for bigger impact
06:21 – Lesson 2: Showing your players’ human side
08:44 – Player-chef cook-off activation idea
10:57 – Lesson 3: Give fans something they’ll talk about
13:16 – Recap: Turning buzz into ticket sales

Call to Action
Ready to brainstorm your own collaboration ideas? Visit sportsmarketingmachine.com to schedule a call and map out how these tactics can fit into your ticket sales funnel.

Love the podcast? Take a moment to rate or review the podcast on your favorite platform.

126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success

Season 1 · Episode 126

Wednesday, August 6, 2025 • Duration 46:06

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Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical insights on customer service, digital transformation, and building a culture that wins fans—not just renewals.

This episode is a must-listen for marketing directors, sales leaders, and team execs looking to boost retention and modernize their ticketing approach.

Key Topics Covered:

How the Rangers structure and position modern ticket plans (10-game, flex, theme-night bundles, and more)
Why subscription models didn’t work in Texas (but might in your market)
How to use promotional items and exclusive perks to drive ticket sales and renewals
Strategies for retaining flex plan buyers who don’t schedule in advance
The power of fan surveys—and how to turn feedback into action
How to train reps for service-first selling (and why one rep’s 90%+ renewal rate proves it works)
A behind-the-scenes story of a $70 gesture that created lifelong fandom
Where AI fits into the sales funnel—and where it absolutely doesn't

Timestamps:

00:00 – Welcome & intro to Nick Richardson
01:00 – Evolution of ticket plans: from full season to flex
04:30 – Why theme-night mini packs are a hit
07:00 – Subscription models: what works (and doesn’t)
08:45 – Value perception: experience > discount
11:00 – Digital ticketing: overcoming resistance
13:00 – Turning survey feedback into real changes
17:30 – Building a service-first culture
22:30 – Creating magical fan moments (on a budget)
31:00 – How the Rangers measure customer service
38:00 – Where AI helps (and where it can't replace humans)

125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel

Season 1 · Episode 125

Friday, August 1, 2025 • Duration 14:45

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Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting.

He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert.

Key Topics Covered:

Why more traffic isn’t always better (and can even hurt your results)
The hidden danger of relying solely on ROAS
How to fix message and audience misalignment
Building segmented funnels: TOFU, MOFU, BOFU explained
Matching ad creative to the fan’s buying journey
Recognizing and preventing ad fatigue
Leveraging video views, cart activity, and timing for retargeting
Creative that converts: proof over promotion

Timestamps:

00:00 – Understanding the Conversion Problem
04:11 – Rebuilding the Retargeting Funnel
09:00 – Creating Effective Ad Creative
11:27 – Key Takeaways and Final Thoughts

Call to Action:
📥 Grab the free audience segmentation download at sportsmarketingmachine.com/125
📞 Want a free single-game ticket sales audit? Schedule a call directly with Jeremy.

Quote Pulls / Social Teasers:

"Eyeballs don’t equal buyers."
"More traffic isn’t always better—especially if it’s the wrong traffic."
"A good ROAS can hide weak performance."

Keywords:
sports marketing, ad conversion, retargeting, ticket sales, audience targeting, ad creative, marketing strategy, conversion optimization, sports teams, advertising effectiveness, ticket marketing

124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All

Season 1 · Episode 124

Wednesday, July 23, 2025 • Duration 49:27

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In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign.

From budget discussions and scheduling promotions to engaging students and running creative, on-brand theme nights, this episode is packed with actionable insights. They explore how even teams with limited resources can deliver unforgettable fan experiences and improve attendance through collaboration, strategy, and bold creativity.

Takeaways

Start football marketing planning early — often as early as March.
Prioritize student engagement, especially for early-season games.
Build partnerships across campus to extend your budget and reach.
Theme nights and experiential promotions (like hot tubs or tattoo artists) can dramatically boost attendance.
Always evaluate the ROI of long-standing marketing traditions — and be willing to scrap or evolve them.
Focus on controllable factors of fan experience from “driveway to driveway.”
Giveaways still work, especially when they're creative and unique.
Use athletics as a platform to highlight broader university initiatives.
Even with a tight budget, you can get creative and make a big impact.
Don’t accept the limitations of a small team — lean on relationships, data, and smart execution.

Memorable Quotes

💬 "You can never have enough money to get your messaging out."
💬 "Flooding the zone with digital retargeting is essential."
💬 "We're not going to settle for the norm anymore." 💬 "Delivering a memorable fan experience should be your #1 priority." 💬 "Think creatively. That isn’t always expensive."

Sports Marketing Machine Podcast – Details, episodes & analysis

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Sports Marketing Machine Podcast – Details, episodes & analysis

Podcast details

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