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Explore every episode of the podcast Spapreneur Podcast

Dive into the complete episode list for Spapreneur Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
More Money Less Work - Erinn Bridgman on Money Mindset & Management10 Nov 202100:34:18
Are you a spa owner still struggling with trading time for money? Erinn Bridgman is a Strategic Money Mastery Coach and is teaching us how you can work less hours while earning more! She is also helping us overcome our limiting beliefs around money and write a new story for ourselves and businesses as Spapreneurs®

Topics Covered:

HOW TO BE COMFORTABLE WITH RISK

HOW TO BE GOOD WITH MONEY EVEN IF YOU "DON'T LIKE NUMBERS"

HOW TO OVERCOME LIMITING BELIEFS

BREAKING GENERATIONAL CURSES

HOW TO MAKE YOUR MONEY WORK WITH YOU

Resources Mentioned:

Money Mastermind With Erinn

Instagram@erinnbridgman

ErinnBridgman.com


Join Ramona for the 2021 Massage Boss Summit


(Episode 156 With Emily King | Learn Your Money Code)

Specializing to Build a Business Without Burnout | With Annie Schuessler03 Nov 202100:43:39

On today's episode I am interviewing Annie Schuessler, AKA The Rebel Therapist. She is sharing her advice to build your business with the structure, the methods and the modalities that you want to specialize in. Annie has been running a successful private practice for over 20 years, and has mentored other therapists in their businesses for 10 years. This episode is jampacked with valuable information!

We Are Going Over:

How to find your specialty

How to avoid burnout

Mindset issues that are holding you back from charging what you're worth

Building a business based on what YOU truly want

Resources Mentioned:

The Rebel Therapist

Annie's Instagram

Spapreneur® Coaching Programs

Finding Meaning & Success as a Spa Owner | Interview with Tonya Dalton26 Oct 202100:41:12

Ready to find meaning and success as a Spa Owner? On today's episode I've invited back the incredible Tonya Dalton. Tanya Dalton is a best-selling author, speaker, nationally recognized productivity expert, and serves as a growth strategist for female leaders. Our conversation is based on her second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success.

We are talking all about:

2020 Lessons

How to Turn Regret Into Resilience

How to Appreciate The Dreams You Have Already Reached

Choosing Your Own Title

The 5th Why

& SO Much More

Resources Mentioned:

On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success

InkWell Planners

Spapreneur ® Alliance


All About Med Spas | With Skylar Pearson13 Oct 202100:31:19

It’s time for Spa Business 2.0. We are talking about Med Spas and how they differ from your traditional spa services. In this interview with Med Spa Expert Skylar Pearson we are pulling back the curtain on his business journey and the lessons we can take from him in our own spa businesses at any level.

We are discussing:

Med Spas vs Traditional Spas

How you can benefit from Med Spa technology and services 

Skyler's journey to where he is today

How to serve your clients and let the money follow

+So much more!

Resources:


Skylar Pearson on LinkedIn


Ramona’s Coaching Programs

Growing Your Business by Scaling Down - With Rebecca Brumfield22 Sep 202100:31:04

Are you feeling stuck on where to take your spa business? Are you ready to grow but you aren't sure which direction to go? The answer may just surprise you…

Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on the show!

We are going over:

How downsizing can actually help your business grow

How to make transitions in business

Why success I a personal metric

Why and How to align your goals with your core values

Doing business on your terms



Resources Mentioned: 


Rebecca’s Facebook Group - Badass Bodyworkers


Learn About Ramona’s Coaching Programs


Using Instagram for Your Business with Elicia Crook from Massage Champions15 Sep 202100:38:33

I am so excited for you, my Spapreneurs! Today I am interviewing Elicia Crook and we are talking about all things Instagram marketing. Are you ready to grow your spa business on Instagram? Then this is the episode for you!

Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their terms.

We will be going over:

  • What is the value of marketing on Instagram? 
  • Who can benefit most from marketing on Instagram?
  • What should you post?
  • How often should you post?
  • How can you grow your following?
  • And so much more!

Resources Mentioned:



21 Things You Should Delegate08 Sep 202100:29:08

Are you the CEO of your business? Do you find yourself overwhelmed with to-dos at home and at work? Do you wish you had more time in the day? If so, It’s time to start delegating non-CEO tasks. Today's topic is 21 things you should consider either outsourcing or delegating to help you have more CEO time in your business. (Or maybe even that vacation you've been dreaming of for years!)

We are going over:

Why you need to be delegating and outsourcing

Where to start when considering what to delegate and what to keep for yourself

Mindset blocks as a CEO

What lessons I have learned after many years as a CEO

How much your time is really worth


Resources Mentioned:

Spapreneur® Mastermind

Spapreneur® Group Coaching

Are You Doing a Nice Job?01 Sep 202100:40:59

Are you a wellness professional or spa owner wanting to build a more sustainable business? On today's episode of the Spaprenuer® podcast, Ramona is interviewing Shaun Hill, host of the Nice Job Podcast. We are going over all things reviews. Reviews are one of the tools we have used to help us build a seven figure company. Tune in to learn how you can best take advantage of this strategy in your own business.

Questions Answered
  • What is Nice Job?
  • What is the most effective way to ask for reviews?
  • What should you do if you get a bad review?
  • How do you know it's time to make a pivot in your services?
  • How can you utilize reviews in your marketing? 

 

Resources Mentioned
I have No Money for My Business18 Aug 202100:26:13

On today's episode of the Spaprenuer® podcast, Ramona goes over the final excuse in her excuses series - no money. It is often the most used excuse because money is tied to so many things. It's an easy excuse to use and hide behind. Every business owner has had to use bootstraps and budgeting to get ahead. Don't let old attitudes about money stop you from getting to where you want to be.

Topics Covered
  • Most businesses start with little to no money
  • Money is a finite resource
  • Get money focused
  • Money is a tool
  • Every dollar that comes to you has to have a job
  • Treat your business like a revenue-producing entity
  • Investments in your business shouldn't be a vanity thing
  • Stop putting up with nonsense from clients
  • Invest in accounting education
  • Align your revenue goal to your personal money goals
  • You need a household budget - four walls and a dream life
  • Invest in professional services that matter
  • The CEO Schedule

Resources Mentioned
Yes You Can Hire Someone in 202104 Aug 202100:26:59

On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business.

There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. 

But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you.

Topics Covered
  • Yes there is a labor shortage
  • How I’m able to go on vacation and my spa is still able to run
  • The key is low staff turnover
  • We’re having people not even showing up for interviews
  • New graduates are coming
  • ”I can’t find someone as good as me”
  • Where are the gaps in your business you need to hire for
  • What are you missing and what are the clients asking for?
  • Know your core values and strengths for your business
  • Train into your company culture and experience
  • You have to let go of complete control of your business
  • You have to be willing to be teachable and learn from your team
  • Let your staff members have ownership mentality
  • Make sure you’ve put the want ad everywhere
  • Leave no stone unturned
  • Are you offering enough money
  • Do you have the supply of clients to meet the demand of another practitioner
  • Have you identified where you need coverage 
  • Ideal team member avatar
  • Get testimonials from your team
  • Have a team page on your website 

Resources Mentioned
Why You Shouldn't Crowd Source Business Advice27 Jul 202100:15:50

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out. 

Topics Covered

  • Why crowdsourcing business information is a bad idea
  • Surface information
  • They don't know you
  • Taking advice from unsuccessful people
  • You don't know their motivation
  • Why I invest in business coaching
  • Why you're asking on a Facebook Group





Creating More Time By Creating Repeatable Systems20 Jul 202100:41:08

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life.

This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices.


It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours.


Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who

become their brands most powerful marketing tool.


She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

How to Teach Client Retention to Your Staff13 Jul 202100:18:34

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%.

Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app.

Topics Covered:

  • Why Client Retention is the Key Metric in Your Business
  • How to Calculate Client Retention
  • When to calculate
  • Ways to increase retention

Resources Mentioned


What Excuses Are Holding You Back? (Excuses Series)07 Jul 202100:25:03

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them. 

Topics Covered:
  • Excuse 1: Clients 
  • Have a client standards agreement Understand client expectations 
  • Know your ideal client for your business and for each staff member
  • Retention as a company focus
  • Excuse 2: Not enough time
  • Prioritize what’s important
  • Track your hours
  • Use block scheduling 
  • Excuse 3: I don’t have the knowledge 
  • Crowdsourcing information in Facebook Groups
  • Sign up for business training 
  • Excuse 4: Not enough staff 
  • The unemployment extra money is running out 
  • Have a hiring plan in place 
  • Your ideal team member avatar 
  • Excuse 5: No Money 
  • Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business owner
  • Know your numbers - you have to know how much 
  • Stop asking for financial advice in Facebook groups

Resources Mentioned:
13 Essential Books Every Spa Owner Need to Consume30 Jun 202100:18:41

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books

The Essential 13

* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *

1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 

2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.

3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.

4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 

5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.

6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 

7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 

8. 

Finding More Time without Sacrificing Yourself16 Jun 202100:48:39

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

Topics Mentioned
  • The world feels so busy.
  • When you feel too busy to do the things you want or need to do
  • Enough is a gross word
  • Assess your mindset around success
  • Give yourself grace during the tradition from old normal to post-pandemic
  • Start mapping where you want your week to go
  • Keep your north star clear and in front
  • Will this matter in five years?
  • Overwhelm is when we don't know where to start
  • Obstacles are opportunities
  • The goals and opportunities have to grow and change with you
  • Don't create your life around a system - choose to be the center of the system
  • Taking care of yourself allows you to take care of others
  • There is no catching up on 2020 - instead, accept we lost a year
  • Our past is there to help us learn
  • Having a rough time gives you so much power if you recognize the gifts it brings
  • Track the patterns in your life to see what's working and what needs adjustment 
  • Five minutes with peak productivity
  • The priority list vs the todo list

Resources Mentioned
Pride in Father's Day09 Jun 202100:22:08

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th.

Topics Covered
  • Huge Marketing Opportunity to get income in your spa
  • Spas are for dads
  • Choose more "manly" treatments
  • Market date nights and partner with a great local business
  • The reservice pink tax
  • Remember who is the customer for the holiday
  • People want experience gifts
  • Don't forget the inclusion
  • Use people of color in your marketing
  • Why we support Black Lives Matter

Resources Mentioned
SEO Tactics You Need in Your Spa02 Jun 202100:44:54

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO.

Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.

Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.

Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.

A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.

Topics Covered

  • Background in SEO that made major changes
  • Why SEO is important in small business marketing
  • Yes Google is King of the Organic Search
  • Use all the Google Tools available
  • Google looks different depending on the search
  • Maps more important than Organic Reach
  • To test your search go into incognito mode
  • How do you climb to the top of search
  • You need to build your SEO equity
  • Use your niche to build search equity
  • Onsite and off-site
  • People write questions in the search bar

Resources Mentioned


Using Products to Bring in More Revenue26 May 202100:41:35

On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. 

Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.

In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.

Ramona isn't lying - she LOVES these women, and you should totally listen to them.

Topics Mentioned

  • Why you want to sell things - yes you really do
  • Selling products extend the experience of the spa to home
  • How to get clients to buy products
  • What you look for when picking a product line for your spa
  • Co-Branding vs. Wholesale
  • What about coming up with your own lines of products
  • It isn't easy to be a service provider and a product maker and do both well
  • The sales rep is everything
  • Use it in real-time with clients before investing in making a product
  • With product, understand what your customers expect and want
  • Customize the experience to lead into selling the product
  • Use the products to create a system for your clients - sell the system
  • Teach your team to sell from recommendation


Resources Mentioned


Mindset and Money Moves for Success19 May 202100:45:52

On today's episode of the Spapreneur® Podcast, Emily King is our guest. We're talking about how to increase your bottom line by aligning your money story with your prices.

Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist, and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.

Topics Covered
  • Money is Our Favorite
  • The Fear and Judgment of making Money
  • Why the Spa industry is afraid of making money
  • Don't spend your client's money for them
  • How to release the guilt of charging what you should
  • How to get free of the fear of making money
  • Lots of different ways to bring in more money, without charging more
  • You can't wait until you're comfortable raising your rates
  • Every dollar that comes into your being needs to have a purpose
  • Go for the big goal - it's okay
  • Being successful doesn't mean you're not afraid
  • Money personality types

Resources Mentioned
  • Free Meditations for Entrepreneurs
  • Join the Alliance
  • Emily King's Website

Why Branding Is So Important for Business12 May 202100:38:43

On today's episode of the Spapreneur® Podcast, we have Ross Kimbarovsky from Crowdspring! We discuss the importance of having strong branding and design in all aspects of your business.

Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true.

Topics Covered
  • Why Ross left the courtroom to start a branding company
  • Ramona accidentally stole Safeway's logo
  • Why cheap design costs
  • The problem with sloppy design
  • Give your clients a brand identity
  • A logo creates an emotional reaction and an expectation
  • Don't hide your personality
  • Mistakes with Brand Voice
  • Know who your customer is
  • SWOT!
  • Your business can't be rescued with great branding
  • Your brand voice also includes your recruitment of your team members

Resources Mentioned
Learning Selling Skills from a Girl Scout05 May 202100:19:19

On today's episode of the Spapreneur® Podcast, we have Ramona's daughter who is a super selling Girl Scout cookie seller. We talk about how Addison set goals and achieved them.

Topics Covered

  • Actually, she sold over 2300 boxes of cookies
  • She had a focused goal
  • Lots of tactics
  • Retention of customers
  • Found emerging markets
  • Dealing with Covid-19 restrictions
  • Using the pandemic as a selling advantage
  • Don't discount for package prices
  • Personal touch and telling your story
  • Sometimes you need a bad guy

Resources Mentioned

  • Train like a Girl Scout Worksheet
  • Join the Free Spapreneur Group

Mother's Day Tips for Day Spa28 Apr 202100:14:40

In today's episode, Ramona is giving you a game plan for Mother's Day success. Mother's Day is May 9th this year, and you don't want to miss out. These are her tips for making the most of this seasonal boost.

Topics Covered
  • This year's Mother's Day is going to be big.
  • Know who your Mother's Day customers are - the gift giver
  • Old school tip - hint hint still works
  • Remind them gift certificates are always a good option
  • Manage the expectations of the clients
  • The messaging you need to use to convince them you're the Mother's Day solution.
  • Cause a bit of panic
  • Use inclusive marketing terms
  • Make it stupid easy for the men to buy
  • Remind Clients Mother's Day is Everywhere

Resources Mentioned
  • Spapreneur Alliance Group

Why Email Matters for Business21 Apr 202100:35:01

On today's episode of the Spapreneur® Podcast, we have the wonderful Meghan Nesta as our cohost.

Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product development process. A seasoned speaker at events across the country, Meghan is passionate about educating entrepreneurs and small business owners about growing their businesses through email marketing. She is also an active member of and contributor to ProductTank Philadelphia.

We talk about all things email marketing, and there is so much value you're going to want to listen twice.

Topics Mentioned

  • Why you want to use an email service provider instead of a free Gmail Account
  • Get a Branded Email
  • Send emails that matter to your clients
  • A split test email
  • How often should we send emails
  • You want to be specific with your emails
  • Create Templates to make workflows easier
  • How do I know to segment? Ask the clients and base it on them
  • How to prioritize which emails
  • it's not bugging them to send them emails

Resources Mentioned


Planning Your Quarterly Focus13 Apr 202100:15:09

On today's episode of the Spapreneur® Podcast Ramona is talking about how she's setting her quarterly focus and how you can too. She's introducing you to a new tool she's invented and why her goals for business.

Topics Covered
  • Take stock for the last quarter - use a GOBU
  • The GOBU vs SWOT
  • How to use the GOBU
  • Gather Your Numbers
  • Turn the items in the GOBU to a goal
  • Find the one thing that would dramatically change your business or life

Resources Mentioned
Entrepreneur Lessons with Kristen Bowen07 Apr 202100:52:44

On today's episode of the Spapreneur® Podcast, Ramona is joined by the incredible Kristen Bowen. It took a complete health crash to lead Kristen Bowen to create Living the Good Life Naturally in 2002. Autoimmune issues and a

series of failed surgeries left Kristen bedridden and depressed, with daily seizures. Through research and looking for outside-the-box

solutions, she discovered that to regain her health, she needed to build a strong foundation. That foundation included food as

medicine and the number one building block for optimal health: Magnesium. She discovered that oral magnesium was not effective

and began using liquid magnesium as a foot soak, finding that the body could utilize it more effectively.

Kristen’s health improved. She began to research and create natural bath and body products for herself, her family, and friends with

skin sensitivities. She began sharing her knowledge as she researched and found clean sources of whole food supplements and

minerals. She never intended to start a business, but friends offered to pay her for her products and advice. Living the Good Life

Naturally was created.

Starting with one-on-one consultations with clients to farmers markets for the bath and body line, Kristen’s business quickly moved

from the small kitchen and extra bedroom in her home to a retail space in Logan, Utah. She hosted a Rocky Mountain Regional radio

show for seven years, where she answered natural health questions. This led to workshops and keynote opportunities at natural

health conferences. This quickly led to needing a full-time team for production, dealing with marketing, running the retail shop, and

many things that it takes to run a business.

From small beginnings in her 10 by 15 basement kitchen to her warehouse, store, and online business, Kristen has helped thousands

of individuals reclaim their own health foundation. As she tells her clients: “You are the CEO of your health. Let me be on your board.

Topics Covered

  • The health crisis that brought Kristen success
  • She never thought about starting a business
  • How Kristen got to health crisis to running a successful business
  • The bar of soap moment
  • When your value doesn't match your product
  • You need to be willing to charge what you're worth
  • Entrepreneurs Have a Gap in creating systems to free themselves
  • Build your trust bank
  • Your systems have to evolve
  • We soak ourselves in our business to hide broken patterns in our home


Resources Mentioned


Using Pinterest to Market Your Local Business31 Mar 202100:39:02

On today's episode of the Spapreneur® Podcast, we have the fantastic Kate Ahl. Kate is the owner and founder of Simple Pin Media, where she and her team help manage Pinterest accounts—over 700 to date—for small businesses nationwide. She’s also the popular Simple Pin podcast host, where she shares Pinterest marketing advice using data-driven results. Her passion is to help small businesses keep it simple, be authentic, and pin with purpose.

Topics Mentioned
  • Why Pinterest is Different from Other Social Media Accounts
  • Focus on the Benefits of the Service
  • Go to Pinterest and Search Specific Benefits
  • Trends on Pinterest work
  • Pinterest is a Long Term Investment
  • Why Now is the Time to Plan for Pinterest Holiday Season
  • Using Your Profile to Boost Your Local
  • You have to do a tiny bit of content
  • You can use Review on Pinterest
  • Specific Products Make Great Blog Posts
  • Images are Key for the Pin Images - 2:3
  • Specific boards are key for board management


Resources Mentioned
How to Protect Your Business Legally24 Mar 202100:35:23

On today's episode of the Spapreneur® Podcast, we have Cory Sterling. Cory is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner, group fitness instructor, and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health space worldwide, the majority of whom own or operate a wellness studio. He has presented at conferences worldwide, teaching about the law in a FUN and practical way.

He won the award for "Highest Rated Session" at MindBody Bold, amongst a field of health and wellness leading minds and best presenters. In March 2020, he completed the MindBody Business Consulting Program to learn overall best business practices for studios and is the only lawyer to hold the certificate.

Topics Covered
  • He started the service because he loves the industry and product
  • How does a lawyer become a yoga instructor?
  • Legal Complications that Happen
  • Why a Waiver of Liability is the Most Important Document for a Wellness Professional
  • Why DIY Legal is a Bad Idea
  • Do your legal agreements and contracts fit your business?
  • Pay me now or pay me later.
  • Using the legal document to be open and honest with your clients
  • The screenshot defense
  • Contractor vs. Employee Distinction
  • The wellness space is an open minefield
  • Get everything in writing

Resources Mentioned
Stop Being Terrified of your Numbers17 Mar 202100:31:10

On today's episode on the Spapreneur Podcast, Tracey Bissett is our guest co-host today.

Topics Covered
  • The emotions of money
  • It's your job to be accountable for your numbers.
  • The cost of service goes up at different times.
  • Have enough cash flow to manage your business
  • Cash flow is different than revenue.
  • Have to be a financial detective
  • Pricing is important
  • Money memory from childhood
  • Value-based Clients vs. Service-Based Clients
  • Your bookkeeper can't read your mind.

Resources Mentioned
How to Find Clients for Specific Modalities10 Mar 202100:44:17

On today's episode of the Spapreneur® Podcast, we have the fantastic Mindy Totten as our guest. Mindy's mission is to help other massage and bodywork therapists build profitable businesses so they could serve more people AND make a great living doing it. Through her private mentoring, group coaching programs, and as host of the Do It With Intention podcast, she’s here to show bodyworkers how to build practices that they love -- all without burning out or selling out. When she’s not helping big-hearted therapists create their dream practices, you can find her doing renovations on her beach place, hanging out with her remarkable redbone coonhound, George, or bingeing episodes of Outlander.

Topics Covered

  • Connections that are meant to be
  • Teaching led to massage discovery.
  • You don't have to be everything to everyone.
  • Find one thing you're good at and focus on that.
  • Don't cram everything into your business card
  • When you're not passionate about a modality don't do it
  • If you're dreading the client you got to fix it
  • Share the results, not the science
  • Are you keeping the client out of fear or joy?
  • Know about yourself and honor your choices
  • Should you go broad or deep?
  • The great awakening from COVID-19

Resources mentioned


How to Overcome Procrastination in Your Business03 Mar 202100:21:14

On today's episode of the Spapreneur® Podcast, we're going to get right to the point - procrastination sucks. Not only because it prevents us from getting ahead but it's a time sucker because you run out of it.

Topics Covered

  • Why I didn't want to record this episode
  • Why are You Procrastinating?
  • Routines Help
  • Put on Real Clothes and Shoes
  • Have a Reward
  • What is the Win for Finishing?
  • Perfect is a Lie


Resources Mentioned


Booking Keeping Doesn't Have to Be Scary24 Feb 202100:34:59

On today's episode of the Spapreneur® Podcast, we have the amazing Alison Wright from Freelancer Booking Course. Now Alison is actually my personal friend and my accountability partner. She has an incredible course that doesn't require a math degree or even QuickBooks.

Topics Covered

  • Numbers are scary and that's okay
  • The easiest receipt tip ever
  • Numbers don't lie
  • How to make adjustments and changes

Resources Mentioned


Groupon is Not a Smart Business Partner18 Feb 202100:20:14

On today's episode of the Spapreneur® Podcast, Ramona is riding solo and talking about Groupon. Ugh, not her favorite topic, but too many spa owners use it for marketing their business. In this episode, Ramona dives deep into the reasons why Groupon works and doesn't for your business.

Reminder if you love the podcast help us out by leaving a rating or review - it helps other people discover the podcast.

Topic Covered
  • Some of the good things about Groupon
  • The fine print of Groupon
  • The Main Reason It's a Bad Idea for Your Business


Resources Mentioned
What Mattresses Tell Us About Business10 Feb 202100:48:06

On today's episode of the Spapreneur® Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "Dos Marcos," and they're talking about their new book titled Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store. 

Topics Covered
  • We're in the life improvement business
  • What transition is happening in your client's life
  • Building a Referral Based Business
  • Entrepreneurs Solve Problems
  • If they don't feel anything you don't have a relationship
  • What Christmas tree sales can show us about sales
  • Create little moments of surprise and delight throughout
  • Why you should form a relationship with a local mattress store
  • Why shop local works to promote your business
  • Make sure the values match your brand
  • Why Covid allows you to be more creative
  • What brings you in today?


Resources Mentioned
2021 Business Trends to Take Advantage Of03 Feb 202100:33:56

On today's episode of the Spapreneur® Podcast, Lynn is back, which means you know it's going to be a fun episode. This is a pitter-patter episode and recording at the lakehouse! We're talking about trends you're going to notice in 2021 that you can take advantage of. Drop the excuses and reset for the year.

Topics Covered
  • What retire life looks like
  • Why Sessy doesn't want to be on the podcast every episode
  • No more excuses
  • 2021 trends
  • Sessy is upset at the spa lobbyist
  • Educate the lawmakers
  • The work from home needs
  • Plant the Seeds Now for When the World Opens Up
  • Finding the Baby Massage Therapists
  • The Survey and Tupperware Lids
  • Adjustments for Valentine's Day

Resources Mentioned
  • Google Forms
  • Spapreneur Facebook Group
  • Clubhouse

Building a Team through Your Core Values27 Jan 202100:45:31

On today’s episode of the Spapreneur® Podcast Ramona is joined by the fantastic Leslie Lyons. 

Leslie is a powerful woman filled with wisdom that we all need, especially focusing on building a team. You’re going to want to get your notebook out because Leslie is going to blow your mind.

Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. With a background in corporate sales, youth ministry (yes she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually. Now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need.  

Topics Covered 
  • Embracing being a CEO in your business 
  • Leading with your heart and your head while building a team
  • How to begin trusting someone with your brand
  • The questions to ask
  • Why you do what you do?
  • Developing a corporate culture
  • Knowing your core values
  • How to trust your own voice
  • The Enneagram 
  • How do we bring the core values to the interview process?
  • Your Values Should be in your want ads

Resources Mentioned


How to Fill Your Schedule for a Whole Year20 Jan 202100:32:29

On today’s episode of the Spapreneur® podcast, we have a fantastic guest Katt Phillips a solo esthetician who is booked a year in advance and makes multiple six figures. Her system for booking her clients is genius, so much so that Ramona actually hired her to coach the team at DeStress Express. Grab some notes because this episode has so many action steps to fill your schedules.

Topics Covered 
  • Katt’s background
  • How she filled her schedule and made it last 
  • Switching to online booking didn’t make it easier 
  • She wasn’t serving her best clients and her body was breaking down
  • She doesn’t have front desk support 
  • Fills her books with her best clients 
  • Don’t let the online scheduler rule your appointment book
  • Know yourself when your brain works best 
  • Group your clients - top clients first 
  • Give VIP clients one emergency pass a year
  • The invitation is important 

Resources Mentioned 
Applying for Grants and Loans18 Jan 202100:35:18

On today's episode of the Spapreneur® Podcast, we're tackling the chaos of applying for SBA loans and grants. 2020 we applied and got many grants that sustained us through our shutdown. Rick Graves, aka Dupa, our CFO for DeStress Express, gives you step by step tips for getting past the bureaucracy of applying for these type of programs.

Topics Covered
  • Got to get over the documents and the bureaucracy
  • Why we got 3 grants and what we used them for
  • How you find out about grants
  • Get the state certification for minority or women-owned business
  • Get passed the bank titles and find a person to support you
  • How to turn the PPE loan into a grant
  • Latest priorities for the second PPE loan
  • SBA Requirements for the PPE Loan Program
  • Get a CPA that will back you up
  • Don't be afraid of Quickbooks
  • Don't be ashamed of your financial books
  • Be stubborn
  • What you can use the PPE loan on to turn it into a grant
  • Do I really need this PPE program?


Resources Mentioned
Making a Fresh Start Stick13 Jan 202100:19:13

In today’s episode of the Spapreneur Podcast Ramona is flying solo talking about a fresh start for 2021. We are still in recovery and rebuilding mode. Every new year offers a fresh start. Here are three ways to make a fresh start stick and last well into 2022. Grab a notebook and take notes because there are golden nuggets.

Topics Covered 
  • Where were the Spapreneurs in 2020?
  • The three methods of a fresh start 
  • Listen to things again and again to gain insights 
  • A fresh start can happen at any moment
  • Make a decision to make a fresh start
  • You cannot go backward
  • Choose your path wisely 
  • Don’t go it alone 


Resources Mentioned 
Turning Major Fails into Customer Service Wins18 Nov 202000:31:34

On this episode of the Spapreneur® podcast, Lynn and Ramona talked about a situation that happened when a major mistake happened and how it turned into an amazing customer experience. We take a real situation and turn it into a lesson for every business owner.

Topics Mentioned

  • Sessy loves her ringtones.
  • Our love of Costco is limitless.
  • "Don't talk. I have to call Your Mother."
  • Offer Solutions to Help Your Clients Walk Away Well
  • The first Step Acknowledge the Problem.
  • Built-up Good Will Helps
  • Loyalty to the Place Happens More Often
  • Sometimes you have to admit you're human.
  • The minute you know something is messed up, fix it.
  • Check your systems and processes before the busy season
  • Train your staff to think, "what would they do?".
  • What happens if they pull a "Karen."
  • It is 10x More Expensive To Get a New Client than Keep a Current Client

Resources Mentioned


Can Your Staff Function without You?09 Nov 202000:43:47

On today's episode of the Spapreneur® podcast it's all about hair and policies. Sessy's hair stylist didn't follow the 5 Pillar and her hair paid the price. Do you have a backup plan if you're injured or suddenly can't work?

Topics Covered

  • The great hair debacle - 2020 strikes again
  • What's More Important? Your Hair or Your Pride?
  • Don't talk while the dryer is going
  • Are you in the position to keep your business if you have an emergency?
  • Front desk that works
  • Building a Team that Can Pick Up when You Fall Down
  • You will Never, Ever Scale if You Can't Relinquish Control
  • You Have to Have a Plan if Emergencies Happen

Building a Staff in the Time of COVID-1902 Nov 202000:36:53

On today's episode we're talking about recruiting and keeping staff in the COVID-19 era. It's important to know who you are as a person before you hire staff members.

Topics Covered:
  • The weird thing Evan laughs at
  • How do we manage our staff without turmoil
  • Stop comparing yourselves to us
  • Understand your company culture
  • Understand Your Core Values
  • Hire to Replace your Weakness
  • Don't be Afraid of Sorority Members
  • Does the modality fit your company's ideal client?
  • The clients don't belong to them
  • You're not their parent
  • The team is your first customer
  • It's a number's game

Resources Mentioned


We're Talking about Anxiety and Business30 Oct 202000:41:27

On today's episode of the Spapreneur® Podcast we're talking about how it's extra this time of the year and anxiety is up. With the election and discussion, it's hard to escape and your clients feel they can take over your emotional state. How do we take on this challenge and anxiety with grace? This is what we're talking about today.

Topics Covered:
  • We have a new editor - Joel Sharpton! and he has the coolest wife
  • Sessy is heading to Europe again!
  • September the 2nd New Year
  • Amber Dugger is amazing
  • We take anxiety meds - and it's okay
  • When we feel taken hostage by the client
  • You Don't Have to Respond
  • Have a question that works that isn't political
  • When you're out of control
  • Control what you can control
  • You can't fix everything
  • Don't be a sponge be a duck
  • Pillar 5 - Systems and Processes
  • The difference between surrendering and giving up

Resources Mentioned
How to Handle Team Members during COVID-1928 Oct 202000:29:28

On today's episode of the Spapreneur Podcast: we're back and up to date. And we're in the office! So you're going to hear our people in and out. We're celebrating because we're coming back.

We're talking about how to balance posting on social media versus what your clients see. How to handle employees when they aren't socially distancing themselves during their off time.

Topics We Cover

  • It's been a long, fucked up year
  • Family updated and events
  • President Trump held a rally
  • You don't know who you're associating with
  • Ramona is Punished
  • Setting boundaries
  • You can't control their personal life, but you can control their professional life
  • It's like dealing with teenagers

Knowing Your Numbers with Danielle Hayden22 Oct 202000:50:08

On today's episode of the Spapreneur Podcast we have another amazing guest! Danielle Hayden is a recovering hairstylist who went to business school and ended up in accounting. Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and is the author of the Profit Planner book series.

Before she became a CFO, she had plans to open her own hair salon and that prompted her move to attend business school. Her background in the salon world and business education allows her to bring her unique experience and knowledge to salon and spa owners!

Topic We Cover

  • Business education is so important
  • Your business financials effect your personal life
  • Knowing where the problems are to invest correctly in your business
  • Avoiding the feast or famine spending cycle
  • Connecting Your Core Values to Your Business Financial Goals
  • Volume versus Higher Price Sales
  • Why Now is the BEST time to do a Financial Plan
  • Key Performance Indicators (KPIs)
  • Asking for Help where you aren't good in your business
  • Don't feel shame for what you aren't good at in your business - ask for help
  • Look to your past to make decisions on your future
  • Data is our Friend
  • Female versus male energy in business
  • Money is emotional
  • 2020 it Rained
  • Day one or day 1000 it's never too early or late to get financial knowledge

Is it Ethical to Reopen or Stay Open in 2020?28 Sep 202000:28:56

Warning - we recorded this before we reopened - but we thought the information was still worth a listen

On today's episode:

Is it ethical to reopen or stay open during COVID-19?

Topics Covered:

  • Ina Garten's Beatty's Chocolate Cake
  • Is it ethical to reopen or stay open during COVID-19
  • Listen to yourself first
  • If you're allowed to reopen and feel safe do it.

Why Sales Aren't Icky21 Sep 202000:39:16

On today's episode of the Spapreneur Podcast:

Guest today is Nikki Rausch, from Your Sales Maven is joining Ramona today. After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves.

Topics We Cover:

  • Misconceptions About Selling
  • Why Selling Makes an Impact
  • Don't Sell From Someone Else's Wallet
  • You're Not Your Ideal Client
  • Don't Make it About You
  • The Selling Staircase
  • The Close Language

Where you can Find Nikki:

 www.yoursalesmaven.com

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://yoursalesmaven.com/podcast/

https://www.linkedin.com/in/nicolerausch/

https://twitter.com/yoursalesmaven

https://www.youtube.com/channel/UCG_fQKDlfI9bOk621GtKW9w?view_as=subscriber

Special Guest Mike Michalowicz: Entrepreneurship Made Simple22 Apr 202000:30:56

We have the amazing Mike Michalowicz joining us on the show! Mike is the author of Ramona’s most recommended books to help you grow your business, Profit First. His advice can truly transform your business and thinking. On this episode, Mike is giving out a bunch of expert advice that you need to be hearing right now!

Resources Mentioned


Special Guest Amber Dugger: Profit for Keeps15 Apr 202000:50:39

Money! This is one of the things, if not THE ONE thing that a lot of Spa Owners are stressing about the most at this time. On this episode, we have the truly amazing Amber Dugger joining us on the show. Amber runs her own financial coaching business, Profit for Keeps and is also Ramona’s personal finance coach. After this episode, you’ll be filled with positive thoughts and a great amount of information on how you can take control of your financial position during this difficult time.

Resources Mentioned


Special Guest Katie Krimitsos: Women's Meditation Network08 Apr 202000:22:34

We provide services to help clients become stress free, to ease their aches and pains and leave them feeling refreshed and relaxed when they walk out of the door. We as Spa Owners are now going through our own stress, fear and uncertainties and we need support to deal with this. On this episode, we have the wonderful Kate Krimitsos joining us from the Women’s Meditation Network to talk about the advantages of meditation, how you can start, and how it can totally transform your mood and thinking.

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