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Explore every episode of the podcast Sound Connections

Dive into the complete episode list for Sound Connections. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
#076: EXPERT: Georgia Taglietti: How To Talk To The Music Industry01 Oct 202401:06:39

In this episode of Sound Connections, we dive into the world of music, technology, and cultural innovation with Georgia Taglietti, founder of the International Consulting Network for the Arts and a key mentor at the Music Tech Europe Academy. Georgia shares her experience in the music industry, including her 25+ years at Sonar, and discusses the complex relationship between creators, music businesses, and the evolving role of technology.

We explore the challenges of communicating across the music ecosystem, how tech innovations must align with cultural needs, and the critical role of managers in bridging the gap between artists and the business world. Whether you're an artist, entrepreneur, or tech enthusiast, Georgia’s insights will help you understand the intricacies of navigating this dynamic landscape.

Join us as we uncover how startups can better communicate their value to the music world and why patience, adaptability, and cultural understanding are key to driving innovation in the industry.

#075: EXPERT: Becky Brook: AI and the Fight for Music Rights24 Sep 202400:57:05

In this  episode of Sound Connections, we sit  with Becky Brook, a seasoned music and technology advisor, to explore the rapidly evolving world of music licensing, especially in the context of artificial intelligence. Becky shares her journey from digital music rights expert to advising startups and major corporations on licensing strategies. We delve into the nuances of AI-generated music, the ethical considerations surrounding generative models, and the growing complexities of licensing in a global, tech-driven music industry. Becky offers practical insights for startups looking to navigate music licensing and shares her thoughts on the future of creativity in an AI-driven world. Whether you're an artist, entrepreneur, or industry professional, this conversation unpacks the key challenges and opportunities at the intersection of music, AI, and rights management.

#074: EXPERT: Yvan Boudillet: How AI and Technology are Reshaping Live Music17 Sep 202400:54:43

In this episode of Sound Connections, Jakob welcomes Yvan Boudillet, a thought leader at the intersection of music and technology. They dive deep into the untapped potential of AI in the live music sector, discussing how technology can enhance everything from fan engagement to production efficiency. Yvan shares insights from his work with Music Tech Europe and reveals how mapping AI solutions can open new doors for innovation in live music. Together, they explore the challenges and opportunities in integrating AI into live performances, the importance of collaboration between technologists and industry professionals, and the crucial role of data in shaping the future of live music.

#073: EXPERT: Priyanka Khimani: Decoding India's Music Market: From Copyright to Creativity10 Sep 202400:55:45

In this  episode of Sound Connections, we sit with Priyanka Khimani, one of India's foremost entertainment lawyers, to explore the vibrant and complex music industry in India. Priyanka shares her journey from a diverse background in entertainment to leading one of India's most prestigious entertainment law firms, Khimani & Associates.

We delve into the unique challenges and opportunities in the Indian music market, including the dominance of Bollywood, the rise of independent music, and the evolving landscape of copyright and publishing in India. Priyanka offers invaluable insights for entrepreneurs and global companies looking to enter this dynamic market, highlighting the importance of understanding India's cultural and business nuances.

Additionally, we discuss her recent initiatives, including the founding of Women in Music India, aimed at empowering women in the industry through education and opportunities. Whether you're an industry veteran or new to the scene, this episode provides a rare glimpse into one of the world's largest and most exciting music markets.

#072: INVESTOR: Thierry Baujard: Bridging Creative Financing Gaps with Music Tech Europe Academy06 Sep 202400:59:02

In this episode of Sound Connections, we dive into the intricacies of music tech investment with Thierry Baujard, a seasoned expert with over 25 years of experience in creative sector financing. Thierry, the Managing Director of Media Deals and co-founder of Spielfabrik, shares his unique insights into the challenges and opportunities within the music tech investment landscape. We explore the complexities investors face when evaluating music tech startups, the importance of specialization, and the need for cross-sector collaboration to attract more investment into this dynamic field. Thierry also discusses the role of Music Tech Europe Academy in nurturing and preparing startups for investment, offering a candid look at what it takes to succeed in this niche market. Whether you're a founder, investor, or simply curious about the intersection of music and technology, this episode offers valuable perspectives on navigating the evolving music tech ecosystem.

#071: INVESTOR: Gareth Deakin: Cracking the Code of Music Tech Investments and Startups03 Sep 202401:07:14

In this episode of Sound Connections, we dive deep into the intricacies of music tech investment with Gareth, a seasoned consultant and mentor in the music startup ecosystem. Join us as Gareth unpacks the challenges and opportunities in funding music tech ventures, drawing from his extensive experience at Amsterdam Dance Event (ADE) and MusicTech UK. We explore the evolving landscape of music innovation, the critical role of ecosystem building, and practical advice for founders navigating the unique hurdles of the music industry. Whether you're an aspiring entrepreneur or an investor looking to understand the music tech space, this episode offers valuable insights into driving sustainable innovation in this dynamic sector.

How Neuroscience Explains the Human Connection with Music: Dr. Tom Fritz01 Sep 202400:07:47

In episode 70 of Sound Connections, host Jakob Wredstrøm sits down with Dr. Tom Fritz, founder of Jymmin and researcher at the Max Planck Institute, to explore the intersection of music, the human brain, and AI. Discover how Jymmin combines music and physical exercise to boost motivation and well-being. Tom shares insights on how AI-generated music affects our brains, the role of music in rehabilitation, and the enduring importance of human connection in music creation. This episode offers a deep dive into the future of music, culture, and neuroscience. 

Full episode out on all platforms: https://www.youtube.com/watch?v=ZS2i5GPm4Ss

#070: EXPERT: Tom Fritz: The Neuroscience of Music: Exploring AI, Culture, and the Future of Sound27 Aug 202400:57:25

In this  episode of the Sound Connections podcast, we sit down with Tom Fritz, a leading researcher at the Max Planck Institute for Cognitive and Brain Sciences. Tom's work explores the fascinating intersection of music, health, and emerging AI technologies. Join us as we delve into his journey from music ethnology in Cameroon to groundbreaking research in music-evoked brain plasticity. We discuss the implications of AI-generated music, the physiological and cultural impacts of music on listeners, and the critical role of storytelling in the future of the music industry. Tom offers insights into how music can be a powerful tool in rehabilitation and fitness, and why human connection and cultural context will remain essential in an increasingly AI-driven world.

AI Jake Round-Up: Episode #066 EXPERT: Christopher Wieduwilt24 Aug 202400:07:38

Welcome to the first recap episode of Sound Connections! In this condensed summary, we revisit our insightful conversation with Chris Wieduwilt, the AI Musicpreneur. Chris dives into how AI is revolutionizing the music industry, offering tools that empower artists to streamline their workflow and connect with audiences through powerful storytelling. From leveraging AI music generation tools to enhancing content creation, Chris shares valuable tips for musicians looking to stay ahead in the evolving landscape. Whether you missed the full episode or need a quick refresher, this recap is packed with practical advice for navigating the intersection of AI and music.

#069: EXPERT: Daniel Rowland: LANDR And The Rise Of The Casual Music Creator20 Aug 202400:59:01

In this  episode of Sound Connections, we sit down with Daniel Rowland, Head of Strategy and Partnerships at Lander, to explore the dynamic intersection of music production, technology, and artificial intelligence. Daniel's journey from music producer and educator to a key player at Landr offers a unique perspective on how AI is transforming the music industry.

We dive deep into the evolution of Landr from an AI-driven mastering tool to a comprehensive platform empowering music creators worldwide. Daniel shares insights on the rise of independent production tools, the challenges and opportunities in the industry, and how AI is enabling faster, more creative workflows for both seasoned professionals and emerging artists.

Listen in as we discuss the future of music creation, the role of storytelling in a rapidly changing landscape, and why Daniel remains optimistic about the potential of AI to enhance—not replace—human creativity in music. Whether you're a music enthusiast, an aspiring producer, or a tech-savvy creator, this episode is packed with valuable insights into the future of music production.

Warner Music Strategically Defies Streaming Slowdown17 Aug 202400:03:10

In this episode, we delve into Warner Music Group's remarkable success in defying the industry's streaming slowdown. While competitors like Universal and Sony faced significant challenges in Q2 2024, Warner reported a standout 10.2% increase in streaming revenue, driven by major global hits and strategic digital partnerships. Join us as we explore how Warner’s focus on hit production and subscriber growth has set them apart in a challenging market, and what this means for the future of the music streaming industry. Tune in to discover the strategies behind Warner’s continued success amidst uncertainty.

#068: David Ponte: Founder: From Artist-First to 30 Million Users: Audiomack’s Rise13 Aug 202400:58:37

In this episode of the Sound Connections Podcast, we sit down with David Ponte, Co-Founder and Chief Marketing Officer of Audiomack, one of the world’s leading music streaming platforms. David shares the fascinating journey of building Audiomack from a niche music blog to a global powerhouse with over 33 million active users.

David discusses the unique challenges and triumphs of carving out a space in the highly competitive streaming industry, focusing on discovery and artist empowerment. He provides a behind-the-scenes look at how Audiomack has become a go-to platform for emerging artists worldwide, especially in regions like Africa and the Caribbean.

David also delves into the innovative features Audiomack offers to artists, such as Sponsored Songs and the Creator App, designed to forge stronger connections between artists and fans. He touches on the future of music streaming, emphasizing the importance of community and human connection in the age of AI.

Tune in to hear David’s thoughts on the future of Audiomack, the evolving landscape of the music industry, and how Audiomack is staying ahead of the curve by constantly innovating to meet the needs of artists and fans alike.

Spotify vs. MLC: The Bundled Royalties Showdown10 Aug 202400:03:12

In this episode of Sound Connections, we explore the ongoing legal battle between Spotify and the Mechanical Licensing Collective (MLC) over bundled royalties. At the heart of the dispute is Spotify's controversial reclassification of its subscription plans to include audiobooks, a move that allows the streaming giant to pay lower mechanical royalties to songwriters and publishers.

Join us as we break down the stakes, the legal arguments, and what this battle means for the future of music streaming and compensation for creators.

#067: EXIT: Lasse Andresen: From Rockstar Dreams to ForgeRock's $3 Billion IPO06 Aug 202400:52:40

In this EXIT episode of Sound Connections, we sit with Lasse Andresen, a former musician turned successful entrepreneur and founder of ForgeRock. Interviewed by Jakob, Lasse takes us through his unconventional journey, starting from his rockstar dreams to building a tech unicorn.

The conversation begins with Lasse's early days, exploring his passion for music and his attempts to make it as a rockstar, and how his entrepreneurial spirit eventually led him to the tech industry. Discover how a series of coincidences and a relentless curiosity shaped his career path, from working at Texas Instruments to founding and scaling ForgeRock, culminating in a $3 billion IPO.

Lasse shares the challenges he faced, the sacrifices he made, and the importance of assembling a diverse and talented team. He draws intriguing parallels between building a successful band and a thriving tech company, emphasizing the need for complementary skills and persistence.

In the final segment, Lasse reflects on the music industry's current state, the importance of music rights, and the potential of technology to create unique, immersive experiences for fans. Tune in to gain insights from Lasse's remarkable journey and his vision for the future of music and tech.

Music Royalties: The Case for 'Completion'03 Aug 202400:03:08

Join us on Sound Connections as we delve into the evolving world of music royalties with AI Jake. In this episode, we tackle the widely debated pro-rata model and introduce economist Will Page's innovative 'Completion' model. Discover how this proposal rewards fully streamed songs, combats streaming fraud, and offers a straightforward implementation for the music industry. We examine the potential winners and losers, address concerns about genre bias, and explore the model's alignment with current industry trends. Tune in for a comprehensive look at how the Completion model could pave the way for a fairer and more sustainable royalty system.

#066: EXPERT: Christopher Wieduwilt: AI Musicpreneur: Empowering Musicians with AI30 Jul 202400:57:54

In this  episode of Sound Connections, host Jakob engages in a discussion with Christopher Wieduwilt, also known as the AI Musicpreneur. Chris is at the forefront of integrating AI into the music industry, helping artists and creators navigate this evolving landscape.

Chris shares his unique journey from a passionate musician to a pioneering figure in AI music, highlighting the challenges and triumphs along the way. He delves into the practical applications of AI tools for music creation, promotion, and business management, offering invaluable insights for musicians and industry professionals.

The conversation touches on the transformative impact of AI on the music industry, the ethical considerations, and the future prospects for artists. Chris emphasizes the importance of storytelling and how AI can augment the creative process without replacing the human touch.

Tune in to explore the exciting possibilities AI brings to the music world and gain practical advice on how to stay ahead in this rapidly changing industry.

TikTok and DistroKid simplify Artist Account Creation27 Jul 202400:02:59

In this episode of Sound Connections, hosted by AI Jake, we explore the transformative partnership between TikTok and DistroKid aimed at revolutionizing the process of creating official TikTok Artist Accounts for independent musicians. Join us as we discuss how this collaboration is set to drastically reduce account setup times from weeks to just hours, providing artists with seamless access to a suite of innovative features.

#065: Founder: Marzio F Schena: Investing in Melody: The A-Note Music Story23 Jul 202401:01:25

In this episode of the Sound Connections Podcast, we sit down with Marzio Schena, co-founder and CEO of A-Note Music. Marzio shares the remarkable journey of creating a liquid market for music royalties, blending his financial expertise with a passion for music. From the inception of A-Note Music in 2018, Marzio and his team have worked tirelessly to bridge the gap between music and finance, providing a platform where investors can connect with music royalty owners.

Marzio discusses the early challenges of launching a startup in the niche market of music royalties, including the complex dynamics of on-boarding catalogs and attracting investors. He also delves into the importance of educational outreach in explaining the value and mechanics of music royalties to a wider audience.

Throughout the episode, Marzio reflects on the entrepreneurial spirit that drives him, the strategic growth of A-Note Music, and the broader implications of investing in music as a resilient and valuable asset class. Whether you're an aspiring entrepreneur, a music industry professional, or an investor looking for new opportunities, this episode offers a deep dive into the innovative world of music royalties.

AI Jake Analysis: Key Insights from the 2024 Luminate Midyear Music Report20 Jul 202400:03:06

Welcome to Sound Connections! I'm AI Jake, your guide to music trends and insights. Today, we explore the Luminate Midyear Music Report for 2024, highlighting the growth of streaming and indie artists' success. We'll also discuss the demand for vinyl, the impact of live music on streaming, and the role of short-form videos.

We also look at the global context of audio streaming and evolving consumer preferences. Learn about the rise of niche genres and the impact of sustainability on music purchases. As the industry evolves, integrating diverse content and experiences is key. This is AI Jake, signing off from Sound Connections. Until next time, keep listening and stay connected!

#064: EXPERT: Rosanna Connolly: Mastering Impactful Storytelling in the Music Industry16 Jul 202400:51:28

In this expert episode of Sound Connections, we delve into the world of impactful storytelling with Rosanna, the founder of Morena Comms. From her early days at the Brit School to her influential roles at Universal Music and Apple, Rosanna shares her journey and the principles behind her success in PR and communication.

Join us as we explore the essence of "impact-led storytelling" and why having a compelling "why" is crucial for artists and entrepreneurs alike. Rosanna discusses her approach to helping artists define their unique stories, the importance of aligning PR with one's core mission, and navigating the ever-changing landscape of the music industry.

We also touch on the significance of consistency in branding, the role of new technologies like AI, and the delicate balance between personal ambitions and professional growth. Whether you're an artist, entrepreneur, or anyone looking to refine their storytelling skills, this episode is packed with valuable insights and practical advice.

Blackstone's Bold Move: $1.5 Billion Acquisition of Hipgnosis13 Jul 202400:02:54

In this pivotal episode of Sound Connections, we explore Blackstone’s $1.5 billion acquisition of Hipgnosis Songs Fund, a deal consolidating over 40,000 songs into Blackstone's expansive portfolio. This acquisition highlights the increasing trend of private equity firms investing in music catalogs, driven by the steady revenue streams from streaming services. With a diverse catalog featuring hits from the Red Hot Chili Peppers, Justin Timberlake, and Shakira, the enterprise value of Hipgnosis's assets now stands at approximately $2.2 billion, showcasing the lucrative potential of music asset management.

We also discuss Merck Mercuriadis’s shift towards advocating for fair compensation for songwriters, aiming to drive industry-wide changes. This deal’s implications for market valuations, competition, and regulatory scrutiny offer insights into the evolving dynamics of music rights management. Join us as we unpack what this groundbreaking acquisition means for the future of music catalogs and the music industry at large.

#063: EXPERT: Dr. Kobi Abayomi: The Future of Music Creation: AI's Role in the Industry #aiinmusic09 Jul 202400:59:11

In this episode of the Sound Connections Podcast, host Jakob Wredstrøm welcomes Dr. Kobi Abayomi, a leading expert in data science and AI, for a deep dive into the complexities of generative AI in the music industry. They explore how AI models are trained, the challenges of copyright and attribution, and the implications for the future of music creation and consumption.

Dr. Abayomi shares his journey from academia to the corporate world, detailing his work with AI and music at Warner Music Group and his current role at a startup optimizing music listening patterns. The conversation touches on the history of technology and music, the nuances of generative AI, and the potential for technological solutions to ensure fair compensation for creators.

Whether you're a tech enthusiast, a music creator, or someone curious about the future of AI in the creative industries, this episode offers valuable insights into the intersection of technology and artistry.

HYBE's Virtual Pop Group SYNDI8: Pioneering AI in Music with Unprecedented Realism06 Jul 202400:03:21

Welcome to another exciting episode of Sound Connections! I’m your host, AI Jake, here to guide you through the latest groundbreaking developments in music and technology. In this episode, we explore the revolutionary debut of HYBE's AI-powered virtual pop group, SYNDI8.

Discover how HYBE, the South Korean entertainment giant, has partnered with AI audio company Supertone to create SYNDI8 using cutting-edge voice cloning technology. SYNDI8, featuring virtual members Canary, Nest, Goyo, and Raven, brings unparalleled realism and expressiveness to the world of virtual pop.

Dive into SYNDI8's debut album, MVP, and their animated story Magic Voice Prism: The Journey Begins, which promises an immersive fan experience in their fantastical universe, 'Nansy Land'. Learn about Supertone's NANSY model and how it powers SYNDI8’s unique sound by manipulating timbre, pitch, and more to produce natural-sounding voices.

Join us for an exclusive interview with Supertone President Kyogu Lee, as we delve into the technology behind SYNDI8 and its potential to redefine music creation. We also discuss HYBE’s previous AI venture with MIDNATT and the broader implications of AI in the music industry.

Tune in to understand how SYNDI8 symbolizes the future of music and entertainment, merging human and artificial creativity in ways never seen before. Don’t miss out—follow us on your favorite podcast platform to stay updated with all things music and tech!

Until next time, keep connected with sound!

#062: FOUNDER: Mansoor Rahimat Khan: From Sitar to Startup: Building Beatoven.ai #generativeai02 Jul 202400:57:00

In this insightful episode of the Sound Connections Podcast, we sit down with Mansoor Rahimat Khan, co-founder and CEO of Beethoven.ai. Mansoor shares his journey from a seven-generation family of sitar musicians in India to pioneering the generative AI music space.

We delve into his early days, discussing the challenges of building a music tech startup, navigating investor skepticism, and achieving a significant milestone of 1.3 million users. Mansoor opens up about Beethoven.ai's commitment to ethically sourced data, highlighting the importance of fair compensation for artists in the era of AI-generated music.

Our conversation also explores the broader implications of generative AI, discussing current industry controversies and the future of AI in creative workflows. Mansoor provides his predictions on the integration of AI tools in everyday tasks and the transformative potential of multimodal AI.

Join Founder Mansoor Rahimat Khan on the Sound Connections Podcast as he shares his journey from sitar player to building Beethoven.ai. Learn about ethically sourced data and generative AI in this innovative conversation.

Ethics in AI Music: Navigating Legal Battles and Sustainable Practices29 Jun 202400:04:02

Welcome to the Sound Connections Podcast! In this episode, AI Jake dives into the legal battles between major record labels and AI music companies Suno and Udio, accused by the RIAA of mass copyright infringement. These lawsuits could set significant precedents for AI's role in the music industry. We also explore ethical AI practices with Mansoor Rahimat Khan, CEO of Beatoven.ai, who emphasizes fair compensation and proper usage rights for artists.

Additionally, we revisit insights from AI ethics expert Martin Clancy on the AI-OK trust mark, designed to uphold ethical standards in AI-generated music. Join us as we discuss the importance of integrating ethical considerations into AI development to protect artists' rights and ensure a balanced ecosystem in the evolving music landscape.

#061: ARTIST: Sharmin Sultana Sumi: From Chirkutt's Front Lady to a Bangladeshi marketing CEO25 Jun 202400:58:42

In this episode of Sound Connections, host Jakob Wredstrøm welcomes Sharmin Sultana Sumi, the frontwoman of Chirkut, a globally recognized Bangladeshi band. Sumi shares her inspiring journey, from the early days of forming her band while studying at the University of Dhaka, to leading successful international tours and performances, including at Madison Square Garden and South by Southwest.

Sumi delves into the dual role of music and entrepreneurship in her life, discussing her role as the founder of Salt Creatives and Events Limited. This advertising firm was born out of necessity to support her musical endeavors and has since flourished. She also emphasizes the importance of sustainability, empathy, and teamwork in both her professional and personal life.

In a unique twist, AI Jake joins the conversation, adding an intriguing layer to the discussion about the integration of technology in the music industry. Sumi and Jakob explore the potential of AI to enhance rather than replace human creativity and connection.

The episode also highlights Sumi's environmental advocacy through her initiative, Nodhi Rocks. This project aims to raise awareness about the critical state of Bangladesh's rivers through music, showcasing original songs dedicated to each river, performed by various bands.

Tune in to the latest episode of the Sound Connections Podcast featuring Sharmin Sultana Sumi, from Chirkutt's front lady to a Bangladeshi marketing CEO. Discover her incredible journey and insights into the music industry and marketing world!

Ariana Grande Joins Weverse: Expanding Global Fan Engagement with HYBE's Superfan Platform22 Jun 202400:03:01

In this exciting episode of Sound Connections, we delve into the latest buzz in the music world: Ariana Grande joining the superfan platform Weverse, owned by entertainment giant HYBE. Known for its K-pop roots and interactive features, Weverse is expanding its reach by welcoming international superstar Ariana Grande. We explore how this move aligns with Grande's ongoing business relationship with HYBE America, led by CEO Scooter Braun, and her new management under Brandon Creed. Discover how Grande's presence on Weverse, a platform boasting over 10 million monthly active users and machine translation in 15 languages, promises to enhance fan engagement globally.

Tune in as we discuss the significance of this partnership for both Grande’s career and HYBE's global strategy, particularly with her latest album *Eternal Sunshine* topping charts worldwide. We'll also explore the evolution of fandom in the digital age, featuring insights from recurring guest Josh Greenberg on the shifting dynamics of fan engagement. Learn how platforms like Weverse are revolutionizing artist-fan interactions and creating sustainable revenue models through exclusive content and merchandise. Join us on Sound Connections for all the latest developments and what they mean for the music industry.

Join us on the Sound Connections Podcast as we discuss Ariana Grande joining Weverse, HYBE's superfan platform. Learn how this move is expanding global fan engagement and bridging the gap between artists and their fans!

#060: EXPERT: Patrick Ermlich: Artist Development and Music Business Strategies20 Jun 202401:01:13

In this episode of Sound Connections, we sit down with Patrick Ermlich, a seasoned music industry professional with over 24 years of experience. Patrick, known for his work as an artist guide, consultant, and coach, shares his journey from managing recording studios to running a PR agency and eventually focusing on artist development.

We delve into Patrick's unique perspective on the parallels between artists and entrepreneurs, exploring how financial literacy, business strategies, and a commitment to craft are becoming increasingly essential for artists. Patrick discusses the importance of having a strong support structure, including business managers, to navigate the complexities of the music industry.

Patrick also highlights the evolving landscape of the music industry, touching on the super fan economy, digital platforms, and the potential of alternative revenue sources. He emphasizes the significance of first principles thinking for artists, providing practical advice on building meaningful careers and sustainable income streams.

Join us as Patrick Ermlich shares expert tips on artist development, music business strategies, and how artists can create a sustainable income through the Super Fan Economy. Deep dive with us into the world of artist management, the future of music business, and the critical role of artists in shaping the industry. Whether you're an aspiring artist, industry professional, or music enthusiast, this episode offers valuable insights and actionable advice.

#059: FOUNDER: JC Barat: Building the Future of Music: Blockchain, AI, and the Allfeat Platform18 Jun 202400:49:52

In this  episode of Sound Connections, we sit down with JC Barat, CEO and co-founder of Alf to explore how blockchain technology is set to transform the music industry. JC shares the innovative ways Alfeed is using blockchain to enhance traceability, ownership, and community building in the music sector. Discover how artists can directly connect with super fans, ensure secure and transparent transactions, and monetize their work more effectively through Alfeed's decentralized platform.

Join us as JC dives into the technical aspects of Alfeed, explaining the concept of layer one blockchain, smart contracts, and the importance of interoperability with other blockchains. Learn about the journey of Alfeed from its inception, the challenges faced, and the significant milestones achieved over the past three years.

JC also sheds light on the future of blockchain in music, the potential for gamification, and the role of AI in ensuring data traceability and ownership. This episode is packed with insights for innovators, entrepreneurs, and music industry professionals eager to understand the evolving landscape of blockchain technology in music.

Independent Artists Reign: TuneCore's $4 Billion Milestone15 Jun 202400:02:56

In this episode, host AI Jake delves into TuneCore's monumental achievement of paying out over $4 billion to self-releasing artists. This episode celebrates the DIY music distribution platform’s role in transforming the music industry landscape and empowering independent musicians globally.

Join Sound Connections Podcast host AI Jake as we celebrate TuneCore's $4 billion milestone in royalty payouts to independent artists. Tune in to hear how indie artists are taking the music industry by storm! 

#058: SØRVEIV: Daan Archer & Pål Bråtelund Identifying AI in Music14 Jun 202400:11:44

Join us in this insightful episode of Sound Connections as we explore the transformative impact of AI on the music industry. Host Jakob Wredstrøm engages with Paul and Dan, experts in AI and music tech, to dissect the complex landscape of AI, blockchain, and music rights.

We kick off with reflections on a recent music tech conference in Norway, where AI was a hot topic. The conversation delves into the multifaceted nature of AI, from creative tools and legal challenges to the critical infrastructure required to support a fair and efficient music ecosystem.

Dan, the founder of Copyright Delta, sheds light on the concept of AI-driven accountability in the music industry. He emphasizes the importance of creating a robust "plumbing layer" that ensures transparency and fair compensation for artists through blockchain and AI technologies.

The discussion also addresses the necessity for radical collaboration among music rights organizations to streamline the identification and distribution of royalties. With AI advancing rapidly, the music industry must adapt proactively to harness its potential and safeguard the value of human creativity.

Tune in to gain a deeper understanding of how AI and blockchain are set to revolutionize the music industry, ensuring a more transparent and equitable future for all stakeholders.

Join us on Sound Connections Podcast as we delve into the world of AI in music with Daan Archer, Pål Bråtelund, and Jakob Wredstrøm at SØRVEIV festival. Tune in to learn more about the intersection of technology and music! #soundconnectionspodcast #Sørveiv

#057: EXPERT: Josh Greenberg: Evolving Fandom: Monetizing Engagement in the Digital Age11 Jun 202401:26:24

In this episode of Sound Connections' EXPERT series, we sit down with Josh Greenberg, Founder and Creative Strategy Consultant at Green Mountain Lodge, to delve into the evolving landscape of artist monetization. Josh shares his extensive journey in the music industry, discussing how artists can move beyond traditional revenue models to create sustainable and diverse income streams.

Our conversation kicks off with a critical examination of the term "super fans." Josh challenges the notion that relying solely on super fans is a viable strategy for consistent revenue generation, highlighting the limitations of traditional income sources such as merchandise sales.

Next, we explore future opportunities for artist monetization, emphasizing the need to think beyond conventional industry models. Josh provides insights into emerging trends like immersive experiences and innovative productizations that offer new revenue avenues for artists.

We then dive deeper into specific strategies artists can leverage, focusing on how technology and creativity can unlock new income streams. Josh discusses the potential of new platforms, partnerships, and approaches that empower artists to monetize their craft in unique ways.

The episode concludes with a summary of key points and practical advice for artists and entrepreneurs looking to navigate and thrive in the evolving music industry landscape.

Sony's Billion-Dollar Bid: The Future of Queen's Iconic Music08 Jun 202400:02:46

In this episode of Sound Connections, AI Jake dives into the potentially groundbreaking deal between Sony Music and the legendary Queen catalog, a transaction that could be worth a staggering $1 billion. Join us as we explore the implications of this monumental acquisition, encompassing Queen's iconic hits, merchandising, and more.

Explore Sony's billion-dollar bid for Queen's iconic music catalog and what it means for the future of music. Tune in to the Sound Connections Podcast for all the details! 

#056: EXPERT: Vickie Nauman: What most founders miss: Industry Marker Fit06 Jun 202400:56:55
In this episode of Sound Connections, Jakob Wredstrøm sits down with Vickie Nauman, founder of CrossBorderWorks, to explore the concept of "industry market fit" in the music tech landscape. Vickie brings her extensive experience in the intersection of music and technology to shed light on the unique challenges and opportunities that startups face in this sector.

We dive into Vickie's groundbreaking term "industry market fit" and how it differs from the well-known "product market fit." Vickie explains why understanding the intricacies of the music industry is crucial for tech startups aiming to succeed. She shares insights on the importance of having the right team, speaking the language of investors, and navigating the complex web of music rights and royalties.

Jakob and Vickie also discuss common pitfalls that music tech startups encounter, particularly in the realm of direct-to-fan platforms. They highlight the necessity of tailoring pitches to different stakeholders, from investors to artists and labels, and the significance of patient, strategic growth in the music tech space.

Whether you're a budding music tech entrepreneur or a seasoned industry professional, this episode is packed with valuable advice and thought-provoking discussions on the future of music technology and investment.

Tune in for an enlightening conversation with one of the industry's leading experts, and gain practical knowledge to help your music tech venture thrive.

#058: SØRVEIV: Daan Archer & Pål Bråtelund: Identifying AI in Music06 Jun 202400:11:44

The podcast episode features a discussion on the intersection of music, technology, and artificial intelligence (AI). Host Jakob Wredstrøm is joined by Paul and Dan, delving into various aspects of AI's impact on the music industry. 

Paul reflects on a recent conference about AI, noting the broad discussions without specific focus. They touch on concerns about the use of AI-driven creator tools and the legal and infrastructural challenges surrounding AI in music. 

Dan, representing his company Copyright Delta, describes their role as the "plumbing layer" of the music industry, emphasizing the need for accountability in AI applications. He discusses the integration of blockchain technology to ensure rights identification and fair compensation for creators. 

The conversation expands to the complexity of AI, with Dan explaining the technicalities behind AI algorithms and their application in music recognition technology (MRT). They stress the importance of collaboration among rights organizations to streamline metadata management for creators. 

The episode concludes with acknowledgment of the music industry's proactive approach to legislative changes and the potential for companies like Copyright Delta to shape the industry's future.

#055: EXIT: Jonas Norberg: Pacemaker’s 18-Year Journey – Acquired by Tuned Global04 Jun 202401:03:07

In this episode of Sound Connections, we follow Jonas Norberg, Head of Artificial Intelligence at Tuned Global, on a journey through the intersection of music and technology. From his early days infused with music to pioneering AI applications, Jonas shares insights into his career trajectory with clarity and passion.

Discover Jonas's entrepreneurial spirit as he recounts founding Tonium AB and his subsequent role at Tuned Global. Through Jonas's leadership, we learn about Tuned Global's innovative AI integration, driving personalized music experiences and immersive encounters in the metaverse.

Explore the strategic partnerships and acquisitions that move Tuned Global's AI strategy forward, including the acquisition of Pacemaker. Jonas also offers a glimpse into the future of music technology, sharing his vision for AI's role in shaping user experiences.

Join us as we discuss the transformative potential of AI in music tech, guided by Jonas Norberg's pioneering work at Tuned Global.

Nigeria's Music Industry Gets a Major Boost from Warner Music03 Jun 202400:02:59

In this episode of the Sound Connections Podcast, AI Jake explores Warner Music Group's significant expansion into Sub-Saharan Africa with the opening of its first fully-owned office in Lagos, Nigeria. Discover how this move will enhance A&R, operations, and marketing expertise within Nigeria's burgeoning music scene. Learn about the region's rapid growth in recorded music revenues, the international success of Nigerian artists, and Warner's long-term commitment to empowering Nigeria's creative sector. Tune in for insights into the global impact of this strategic investment and the future of African music on the world stage.

Warner Music's entry into Nigeria's music industry is a game-changer! Find out how this collaboration is shaping the music scene in Nigeria. 

#054: EXPERT: Jeff Liebenson: AI and Music Industry Legal Challenges30 May 202400:44:59

In this episode of Sound Connections, Jakob Wredstrøm sits down with Jeff Liepenson, a seasoned entertainment lawyer based in New York City. Jeff brings decades of experience from major record companies and law firms, now running his own practice, Liepenson Law.

Join us as we delve into Jeff's extensive career, exploring the seismic shifts in the music industry from physical products to digital formats. Jeff shares his perspective on how technology, particularly digitalization and the rise of streaming services, has reshaped the economic landscape for artists and songwriters. We also tackle the pressing issues surrounding AI's impact on the music industry, from the potential threats it poses to the opportunities it offers for innovation and creativity.

This episode also provides a glimpse into the complex legal frameworks and negotiations that shape the music industry, highlighting the differences between American and European regulatory approaches. Jeff sheds light on the ongoing debates about AI training on copyrighted content and the ethical considerations involved.

Don't miss this compelling discussion that offers valuable insights for artists, industry professionals, and anyone interested in the future of music. Tune in to hear Jeff's expert analysis and his vision for navigating the evolving legal and technological landscape in the music industry.

Join us as we speak with music industry legal expert Jeff Liebenson about the challenges and regulations surrounding AI in the music industry. Get insights into the legal aspects of the music industry and how AI is changing the game.


#053: EXPERT: Dr. Chinedu Chukwuji: Inside the Nigerian Music Industry and Its Global Influence28 May 202400:59:54

In this episode of Sound Connections, we dive into the transformative journey of the Nigerian music industry with Dr. Chinedu Chukwuji, a key figure in African music industry. As the former CEO of the Copyright Society of Nigeria and founder of the Purple Blue Academy of Music Business, Dr. Chinedu shares his extensive experience and insights.

Our conversation explores the rapid growth and global influence of Nigerian music over the past decade. Dr. Chinedu discusses how local content policies, the liberalization of the broadcast space, and the adoption of mobile technology have fueled this development. He highlights the impact of international collaborations and digital platforms, enabling Nigerian artists to reach global audiences and earn substantial revenue.

He further provides valuable insights into the challenges and opportunities within Nigeria's music landscape, emphasizing the importance of proper monetization structures and supportive government policies. He also shares his vision for the future, where Nigeria could rank among the top 20 music markets in the world, driven by a tech-savvy youth demographic and innovative music tech entrepreneurs.

Join us for a fascinating discussion on the dynamics of the Nigerian music industry, the power of technology, and the potential for significant economic impact through creative exports. Whether you're an industry professional, aspiring artist, or music enthusiast, this episode offers a unique perspective on the vibrant and evolving world of Nigerian music.

#052: Discussing AI's Impact on the Music Industry with my AI Avatar23 May 202400:28:42

In this episode, host Jakob Wredstrøm engages in a conversation with an AI version of himself, exploring the implications of artificial intelligence on the music industry.

The episode explores AI's impact on music, highlighting both its transformative potential and ethical challenges. As AI reshapes the industry, Jakob discusses the shift towards valuing ideas over technical skills, potentially democratizing access to music creation.

However, concerns about job displacement and ethical AI usage loom large, prompting the need for industry-wide standards and fair compensation for data used to train AI models. Looking ahead, Jakob predicts significant disruptions in music creation processes, emphasizing the enduring value of human creativity and narrative.

As AI redefines work, proactive measures are essential to navigate economic shifts and leverage AI's potential fully. Join Jakob and AI Jake in this insightful episode of AI's influence on music, offering valuable insights for musicians, industry professionals, and curious observers alike.

Note: The video was first exclusively sent to and covered by Daily Mail

Daily Mail Article: https://www.dailymail.co.uk/sciencete...

#051: EXPERT: Serona Elton: Exploring Music's Money Maze21 May 202400:38:36

In this episode, we sit down with Serona Elton, a seasoned music industry expert, to explore the complexities of music finance. From her diverse career spanning major music labels to her current role at the Mechanical Licensing Collective (MLC), Serona offers valuable insights into the world of music licensing, royalties, and financial management.

We explore Serona's journey from her early days at EMI Recorded Music to her current position as Head of Educational Partnerships at the MLC. Through her experiences at top music companies and academia, Serona provides unique perspectives on the industry landscape.

Delving into the mission of the MLC, we learn about its efforts in collecting and distributing digital mechanical royalties, shedding light on the significance of music licensing in today's digital era. Serona also shares her expertise in educational partnerships, shaping the future of music industry professionals.

Recognized as Music Business Educator of the Year, Serona's accolades speak to her impact on music education. Throughout the episode, she offers practical advice for creators and industry professionals alike, making it a must-listen for anyone navigating the financial aspects of the music world.

Join us for a comprehensive exploration of music finance with Serona Elton, where melodies meet money and insights abound.

#050: WISE Festival: Investing in the Future: Navigating AI Trends in Music Tech16 May 202400:40:11

In this insightful panel discussion themed "Sound Investment: Identifying Sound Investments in an era of rapid trends," industry experts dive into the world of investing in AI-driven music technology startups. As the music tech and AI sectors rapidly evolve, distinguishing lasting value from fleeting trends becomes crucial for investors.

The panel brings together esteemed investors like Xavier Péters, CEO of LeanSquare, Thierry Baujard, founder of Pan European Investment Network Media Deals, Hazel Savage, VP of Music Intelligence at SoundCloud and co-founder of Musiio, and Florian Steger, Managing Director of Deutsche Telekom hubraum Fund. With their diverse expertise, they offer unique perspectives on evaluating potential investments in this landscape.

Key themes explored include investment criteria for assessing AI-integrated music tech startups, the implications of developing proprietary technology versus building on existing tech, and the central role of AI in tech startups, particularly in the music industry.

Gain valuable insights as the panelists share their thought processes and strategies for identifying promising opportunities. They delve into the balance between cost-effectiveness and competitive advantage, addressing the challenges investors face in comprehending the intricacies of AI models.

Furthermore, the discussion equips attendees with the insights needed to navigate the complexities of the music tech investment landscape, separating real-world impact and innovation from mere trend adoption.

Whether you're an entrepreneur, investor, or simply interested in the intersection of AI and music technology, this episode provides a comprehensive understanding of what constitutes a sound investment in this rapidly evolving field.

#049: FOUNDER: Morgan Hayduk and Andrew Batey: Fraud Fighters: Beatdapp's Mission for Fair Royalties14 May 202400:59:20

In this episode of Sound Connections, we explore the remarkable journey of Beatdapp, a pioneering company reshaping how royalties are collected in the music industry. Co-founders Morgan Hayduk and Andrew Batey share their stories, from their diverse backgrounds to the inception of Beatdapp. Learn how their passion for music and expertise converged to tackle streaming fraud head-on.

Discover Beatdapp's cutting-edge technology for detecting streaming fraud in real-time, ensuring fair compensation for artists and rights holders. Explore their partnerships with industry giants like Universal Music Group and SoundExchange, solidifying Beatdapp's position as a leader in combating fraud.

Look ahead as Morgan and Andrew discuss Beatdapp's plans for growth and its pivotal role in shaping the future of music royalties. Whether you're an industry insider or a music enthusiast, join us for an inspiring journey through the world of music tech innovation with Beatdapp.

Tencent Music's AI Revolution and Its Impact on the Music Industry11 May 202400:03:40

In this episode of Sound Connections, join Jake, our AI host, as we dive into Tencent Music Entertainment's innovative use of AI in the music industry. Discover how TME's groundbreaking "Predictive Model" is not only predicting the next big hits by analyzing audio and lyrics but also shaping user experiences with tailored playlists and targeted marketing strategies. We'll explore the significant growth in TME’s music subscription sector, the introduction of new AI-powered music production tools, and the ongoing legal and ethical challenges posed by AI technologies. Tune in to understand how TME is setting new industry standards and what this means for the future of music streaming and production.

#048: EXPERT: Mathilde Neu: The Art of Storytelling in Music Tech09 May 202400:41:53

In this episode, we join Mathilde Neu, founder of Resonance Agency and co-founder of Music Tech France, as she navigates the complex landscape of music technology (MusicTech). Mathilde, a seasoned communicator and business advisor, shares her insights on bridging the gap between the tech and music industries, driving innovation, and fostering dialogue in the MusicTech ecosystem.

Discover the mission of Resonance Agency, a leader in providing communications, marketing, PR, and business advisory services to MusicTech companies. Mathilde discusses the challenges and opportunities inherent in merging technology and music, emphasizing the importance of effective communication for success.

Drawing from her extensive experience, Mathilde offers valuable perspectives on positioning MusicTech companies, showcasing their expertise, and increasing visibility for their solutions. We also explore the significance of collaboration between music and tech, highlighting initiatives like Music Tech France that promote a more connected industry.

Join us as we peer into the future of MusicTech, exploring potential trends and opportunities for growth. Mathilde shares her vision for the industry and Resonance Agency's ongoing efforts to support innovators and drive positive change in the MusicTech ecosystem.


With her deep knowledge and passion for the field, Mathilde Neu provides an insightful and engaging exploration of the intersection of music, technology, and marketing, making this episode essential listening for anyone interested in the future of the music industry.

#047: EXPERT: Martin Berg: Super Tickets: Reimagining Ticketing for the Web3 Era07 May 202400:53:03

In this episode, we discuss "super tickets" with Martin, CEO of DX, a ticketing and venue management company. Martin explains how technologies like NFTs and blockchain can change ticketing and enhance fan experiences.

We explore three key aspects of super tickets: access, collectibility, and proof of attendance. Martin shows how NFTs can improve these features, turning tickets into digital tokens of fandom.

We talk about how super tickets can make fandom more tangible, keep fans engaged with artists, and create new ways to make money. Martin also mentions challenges like technology differences and privacy concerns.

We discuss "on-chain culture" and whether big companies or new startups will lead the way in this new area. Martin gives a balanced view on NFT hype and its real uses in entertainment.

Get ready to rethink ticketing and discover how super tickets could make fan experiences richer and more rewarding.

From Viral Videos to Live Venues: TikTok's Ticketing Alliance with CTS Eventim04 May 202400:02:33

In this episode, we delve into TikTok's latest venture into ticketing, teaming up with CTS Eventim. Known for viral content, TikTok's partnership aims to boost direct-to-fan ticket sales for artists worldwide. With insights from TikTok's Michael Kümmerle and CTS Eventim's Alexander Ruoff, we explore the strategic implications of this move and its potential to reshape the music industry's digital landscape. Tune in for a closer look at how this alliance could revolutionize fan engagement and ticketing dynamics.

#046: Worlds First AI Podcast Host01 May 202400:24:56

Sound Connections Podcast Launches Historic AI Co-Host

In a brave move for podcasting, Sound Connections has debuted AI-Jake as the world's first artificial intelligence co-host interviewing human guests in a live setting. This groundbreaking episode shakes conventions as AI-Jake, a cloned version of host Jakob Wredstrøm, interviews the human Jakob about the podcast's origins, his vision for the future of music industry insights, and the complex ethics of AI integration.

The full circle moment comes full circle as Jakob's mentor Guttorm (Jerry), who initially crated the podcast idea together with Jakob, bears witness to the cutting-edge AI technology Jakob has developed. AI-Jake dives deep with Jakob, discussing his goal of democratizing access to industry leaders and exploring the need for candid, unfiltered dialogue around emerging technologies and business models.

Jakob reveals his dream guests, hints at an ambitious project synthesizing the wisdom he's curating, and tackles head-on the philosophical questions arising from AI's encroachment into the creative sphere. How can AI augment rather than upend the music industry? Who owns the rights and how are artists compensated?

As AI-Jake self-reflects on the implications of his existence as Jakob's virtual counterpart, the dynamic duo models the future of collaborative human-AI storytelling. Insightful, innovative, and at times mind-bending, this is an audio experience that simply must be witnessed.

Join Jakob and AI-Jake as they pioneer new frontiers in podcast content creation. Subscribe now to be part of this journey into the emerging AI renaissance in media and entertainment.

#045: EXIT: Scott Cohen: From Financial Ruin To Selling The Orchard30 Apr 202400:56:28

Join us as we explore the story of Scott Cohen, the co-founder of The Orchard, the world's first digital music distributor.

Discover how The Orchard began in the mid-1990s and transformed music distribution by helping independent artists reach global audiences. Learn about the challenges Scott faced in starting this platform.

Explore The Orchard's growth from a small startup to a global leader, eventually being acquired by Sony Music Entertainment. Understand Scott's role in leading the company to success.
Find out about Scott's move to Warner Music Group as Chief Innovation Officer and how he brought his entrepreneurship to a major music corporation.

While we focus on The Orchard's journey, Scott will also talk briefly about his latest endeavour, JKBX, which aims to make music royalties more accessible to everyone.

In this conversation, gain valuable insights from Scott's years of experience shaping the music industry. Whether you're an aspiring entrepreneur, a music professional, or simply curious about innovation in music, this episode offers a compelling look at one of the industry's most influential figures.

#044: WISE: Dr. Martin Clancy: Exploring AI Ethics and Music Innovation25 Apr 202400:52:50

In this episode, we explore the critical intersection of AI and music with Dr. Martin Clancy, founder of AI:OK - an initiative promoting ethical AI adoption in the music industry.

Dr. Clancy shares his journey into studying the financial and ethical implications of AI music creation through his groundbreaking research and PhD work. We dive into the mission of AI:OK and how it empowers stakeholders to ensure an equitable approach to using generative AI tools.

As AI rapidly transforms music production, distribution and consumption, Dr. Clancy offers insights into navigating the ethical considerations around music creation, copyright, and artist attribution. He discusses benefits and challenges of AI music innovation through his work with IBM, Deezer, UK Music and more.

Looking ahead, we discuss emerging trends and Dr. Clancy's vision for balancing AI's potential with ethical concerns to build a sustainable future for the music ecosystem.

Join us for this direct conversation unpacking the complexities of ethical AI adoption with a pioneering voice in the field.

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