Sound Advice- The Music Industry Podcast – Details, episodes & analysis

This week, I spoke to photographer, promoter and local legend Johnsy about how her journey from taking photos on her lunch break to building a sustainable career as a music freelancer, working on everything from giving bands their first gig at The Jacaranda to taking photos at some of the biggest festivals in the UK. We discuss how she made the leap to freelance, building a live music community and her dream to own her own music venue.

📷: https://www.instagram.com/johnsysshots/

This week I spoke to Danny West, Partnerships and Publishing Lead at Leeds-based music development organisation and label Come Play With Me, to get an introduction into the ever growing world of brand partnerships. Collaborating with companies can be a great way to fund your music career without giving away any rights to your music, and opportunties are becoming more and more popular.

Danny dives into how he's facilitated major brand partnerships with the likes of JD Sports, Adidas & Universal, securing sync deals and the stragest pitch he's ever been sent (I promise you'll never be able to guess what it was).

This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work other jobs to make ends meet alongside trying to build a career, and why Giles decided to create a podcast about just that.

We also covered some of Giles’ own part time job stories and his journey into the world of music journalism and podcasting, including bunking off school to go to Belgium for NME.

Check out Giles' podcast here: https://www.101parttimejobs.com/

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks!

In part 2 of our AI special, me and my guest, AI Consultant Alex Keyter, go through ten tools you can start using today to boost your music career, from separating stems to writing riffs, making merch and so much more. And the best part is, most of these tools are FREE to try!

We also discuss why creatives and musicians are often fearful of AI, how the technology is going to revolutionise the industry and what this all means for independent artists.

In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the music industry over the next few years, and some of the ethical concerns around copyright and the infamous Ghostwriter "Fake Drake" track Heart on my Sleeve.

In part-two, out next week, we'll talk about the tools independent artists can start using TODAY to skyrocket your music career by giving you the productive capacity of a record label team from your laptop.

🔗 ALEX KEYTER:

📸 LinkedIn: https://www.linkedin.com/in/alex-keyter/ 🧠 Generative Minds: genminds.co.uk/

 

 

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

 

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Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing your artistic vision with the world and how artists are turning fans into superfans by building an engaging world around their project.

We also discuss how independent artists on a small budget can start worldbuilding on a budget, creating meaningful connections with their audience through expressing their artistic vision with true authenticity.

🔗 GUI GOLDSCHMIED:

📸 Instagram: https://instagram.com/not_gui

🎵 Listen to Aoun'sThe Shepherd & All Her Beautiful Sheep: https://open.spotify.com/album/6bWDlE6TFYFHjhh2CVJlVO?si=6428ILMPSE2uzf-aFI5tOw

 

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

 

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If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supporting Alfie Templeman's UK tour.

We discuss how to not get sick of your bandmates, finding the energy to go again night after night, and balancing working at Greggs whilst embarking on her first ever tour.

🔗 KATIE KING:

📸 Instagram: https://www.instagram.com/ktking2020/

🎵 Check out Katie's project Oh Dear: https://open.spotify.com/artist/3Qo6DwNptouVeN5mWs0iZZ?si=Yvc8OYUURbKvyyTtmDmrvQ&nd=1&dlsi=067fc9a7fa564d86

 

 

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

 

🙏 LEAVE A REVIEW

If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

After seeing a video about how PR is a waste of money, I decided to bring that question to an expert, so I spoke to Rosanna Connolly, a PR professional with a decade of experience for companies including Universal Records, Apple and Virgin EMI before starting her own company Morena Comms. We spoke about whether PR is worth the money, how to craft a good press release, figuring out your why and how to make press a long term driver in your music promotion strategy. A must listen for anyone looking to get more media attention for their music. 🔗 ROSANNA CONNOLLY: 📸 Instagram: https://www.instagram.com/morena.comms/ 🎵 Website: https://www.morenacomms.co.uk/ 💻 DIY Music PR Course: https://morena-comms.thinkific.com/courses/DIY-music-PR     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Instagram. We talk about the continued growth of sped-up songs, the psychology behind their popularity, and whether you should take a leaf out of SZA's book and release sped-up versions of your music onto streaming services.

We also talk about how viral trends like the infamous "song of the summer" are dying out, the content that's starting to work instead, and how to make promoting your music fun and effective instead of feeling like a chore.

🔗 GUI GOLDSCHMIED:

📸 Instagram: https://www.instagram.com/not_gui

 

 

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

 

🙏 LEAVE A REVIEW

If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founder Giorgia Bortoli, who's trying to change just that.

We spoke about why Pop is perceived as less authentic, how she performs with backing tracks, dealing with anti-pop bias from promoters and how she's building her own Pop music community in Liverpool by putting on her own gigs.

🔗 POP IN THE POOL:

📸 Instagram: https://www.instagram.com/popinthepool/

🎵 Apply to Play: https://docs.google.com/forms/d/e/1FAIpQLSdvkP2f3bNlEaUMDyOavixAoCXZO9GjPGqYw7K0DwRDcMpVng/viewform

 

 

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

🙏 LEAVE A REVIEW

If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)