Explore every episode of the podcast Sought After Educator

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Jodie is doing something she hasn't done in a long time, stepping away from her business for almost a month. In October she's heading to Italy to host her sixth Escape to Elevate retreat, her fourth in that country, before spending time in Rome and Paris with her family. In this episode she pulls back the curtain on exactly how she's setting her business up to survive the break without sacrificing revenue, client results, or her own mental health in the process.

→ Why she's heading back to Veneto, the exact region where the idea for Escape to Elevate was born, four years later

→ The bad habits she had to confront before she could even start planning this break, including procrastination and slipping into reactive mode instead of proactive

→ The compounding tasks versus cyclical tasks framework she uses to decide what gets her focus before stepping away

→ Why she's okay showing up less on social media right now, and what she's prioritizing instead

→ Her batching process for content, podcast episodes and email newsletters, and how she decides what to repurpose

→ Why she believes in leaning on a team or contractor support for content once you hit a certain revenue threshold

→ How she prepped both her team and her clients weeks in advance so nothing falls through the cracks while she's gone

→ The self-care nonnegotiables she's protecting during this busier lead-up period, from meal prepping to unplugged time with family

→ Why structuring your business with systems and funnels is what actually creates the freedom to step away

Jodie's biggest takeaway is that you can't be everywhere, and you don't need to be. If this episode has you thinking about how you could structure your own business to create more freedom, send her a DM on Instagram and let her know what resonated most.

In this episode Jodie shares four reflections that came out of a couple months working with what she calls a life coach, even though that's not what they'd call themselves. She gets into why we're so quick to demonize the hustle that got us here the second we're ready to grow, why the algorithm's love of absolutes is actively hurting educators and entrepreneurs, why rest alone has never been the thing that actually fixed her own burnout, and what she's learned causes it instead. She closes with her mind, body and soul approach to being a conscious consumer, from what she lets into her feed to how she's prepping to take most of October off.

→ Why we're so quick to demonize the version of ourselves that got us here

→ The difference between honoring your past hustle and needing to earn your rest

→ Why the algorithm rewards absolutes and why that's especially harmful for ambitious women

→ Why neither always hustle nor always rest tells the whole truth

→ Why there will always be seasons that ask more of you

→ Why rest alone has never actually fixed Jodie's burnout long term

→ What Jodie has learned actually causes her burnout, and why it's not overworking

→ Why she rejects the narrative that ambitious women should feel guilty for wanting financial freedom

→ Her mind, body and soul framework for being a conscious consumer

→ How she's restructuring her business to take most of October off

Jodie closes out with a reminder that as entrepreneurs we're tied to our businesses, and your business can only grow as much as you can. Send her a DM on Instagram and let her know which reflection hit closest to home, or if you want the more tactical follow up on exactly how she's prepping to take October off.

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Free isn't the no-brainer it used to be. With so much information available at everyone's fingertips, asking someone to opt in for your freebie or low ticket offer, whether it's a PDF, a challenge, or a mini course, still requires real strategy behind the messaging. In this episode, Jodie breaks down why lead magnets are one of the most overlooked tools in audience growth, what makes one actually work, and the full anatomy of an opt-in page that converts. She also shares the biggest list building mistake she made early in her business and what it taught her about attracting the right people onto her list.

→ Why "free" or "cheap" doesn't automatically mean people will opt in

→ The three things a great lead magnet does for your audience

→ The most common mismatch that tanks list building for educators

→ A real story about picking up 10,000 unqualified email contacts from a summit

→ Three questions to ask when choosing your lead magnet topic

→ Why quick wins convert better than over-delivering

→ The three biggest lead magnet mistakes to avoid

→ How to reverse engineer your format from your topic instead of the other way around

→ The exact anatomy of a converting opt-in page, headline, CTA, benefits, and more

→ What actually belongs on your thank you page and delivery email

If you're sitting with a freebie that needs a refresh or you're mapping out your first one, this is exactly the kind of strategy Jodie works through inside Sought After Educator. The program is relaunching later this year and the waitlist is open now, with early access and a heads up before doors open to everyone else. Grab your spot at jodiebrown.ca/sae.

Escape to Elevate: escapetoelevate.com

Sought After Educator waitlist: jodiebrown.ca/sae

Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of the two.

→ Why your first launch works so well when you already have a warm, built in audience

→ The messaging and marketing systems a lot of educators skip because their first launch bypassed the need for them

→ The two real reasons your second, third, or fourth launch feels harder than the first

→ What audience expansion actually means and how to bring new eyes into your world through searchable content, thought leadership, and collaborations

→ The old marketing adage build it, borrow it, buy it and how to apply it to your education business

→ Why guest teaching inside other people's programs is one of the most underrated ways to grow trust and visibility

→ What audience activation looks like and how it deepens the connection with the people already in your world

→ Why people rarely take action the first time they see you and what that means for your content strategy

→ How to build a marketing system across social, long form content, and email so you stay in front of your audience consistently

→ Why email marketing still works and how to use it to nurture the people who aren't ready to buy yet

If you've been feeling like your launches are inconsistent, this episode gives you a real framework for what's missing and how to fix it. If you're ready for more support building your brand as a sought after educator, join the waitlist at jodiebrown.ca/sae, where Jodie will walk you through exactly how to do this.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Get your DISCOUNT on Crack The Code Trial Reels

Get more info on Escape To Elevate Retreats

Rebecca Taylor has been behind the chair for over two decades, and these days she splits her time between coaching hairstylists on visibility and building a life she designed on purpose, including a permanent move to Thailand that happened years ahead of her own schedule. In this episode, she joins me to break down the Instagram feature she credits with her fastest-ever audience growth, trial reels, and how she turned two years of trial and error into a repeatable system anyone can use, whether you're building a client base or a personal brand.

→ What trial reels actually are and why they only reach people who don't already follow you

→ How to use trial reels as a low-pressure space to test messaging, hooks, and content ideas

→ Why repurposing your best performing content is smarter than constantly creating something new

→ The automated welcome message Rebecca sends new followers to start building real connection

→ How to write anchor content that helps the right people self identify and follow you

→ The daily posting limits that keep your trial reels from getting suppressed

→ Why testing content on trial reels before running paid ads can save you real money

→ How Rebecca structures her course, Crack The Code Trial Reels, from mindset to data tracking

→ The seven-day process for figuring out what's actually working in your content

→ Why she believes caring less about who's watching is the key to more authentic content

Rebecca's course, Crack The Code Trial Reels, walks through everything we cover in this episode in way more depth, from building your own content lore to reading your data without needing to be a numbers person. You can find it at rebeccataylorhair.com, linked in the show notes, along with where to follow her on Instagram if you want to keep up with her from Thailand.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Follow Jodie on Instagram at @itsjodiebrown

Learn more about Align Creative Co

Every year the question is the same. What kind of content is actually working on Instagram right now. In this episode Jodie breaks down the specific content types that are performing well in 2026, pulled straight from what her content marketing agency is seeing across client accounts at scale. You don't need to create every single format, but pulling a few of these into your rotation is an easy way to freshen up your content this year.

→ Photo dump style carousels, and why the second slide matters just as much as the first

→ Storytelling carousels and how to use open loops to keep people swiping

→ FaceTime style face to camera content, the low production, high connection format blowing up on TikTok

→ A hard no on filming FaceTime style content while driving

→ Cinematic face to camera content, including how to get that high end look with just an iPhone and good lighting

→ Setting custom video editing guidelines for different brand styles, from high impact zooms to something softer

→ Green screen and remix content, and why it's a smart way to piggyback on trending topics

→ Voiceover content in both vlog and pure storytelling formats, and why strong B-roll is non negotiable

→ Short hook reels and what separates a scroll stopping statement from one that falls flat

→ A bonus format for anyone sitting on old quote graphics and statement posts

The biggest takeaway here is that quality does not mean high production. Some of the best performing content this year is filmed on a couch with a phone and good lighting. If you listen to this and realize you'd rather have someone else handle it for you, that is exactly what Jodie's team helps clients with at Align Creative Co. Send a DM on Instagram at @itsjodiebrown if you want support creating done for you content.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Sought After Educator waitlist: jodiebrown.ca/sae

There's a pattern I see over and over with educators. Everything feels aligned during a free challenge or webinar, the lead up is SUPER excited. But then the second it's time to sell, the energy completely shifts. In this episode, I'm breaking down why that happens and what to do about it, both mentally and tactically.

I talk about why promoting something free feels safe while opening the doors to a paid offer feels vulnerable, and why that vulnerability is actually a sign you're operating with integrity, not a red flag. I also get into the belief that selling well means becoming a louder, more intense version of yourself, and why that instinct usually backfires.

→ Why selling feels more vulnerable than teaching, even when you believe in your offer

→ The difference between confidence and fake bravado when you're pitching

→ Why releasing attachment to the outcome changes how you show up in a launch

→ How to stop treating a slow or quiet launch as a verdict on your offer

→ Why starting small and staying consistent matters more than an instant yes

→ The mindset shift that separates strategy from conviction

→ Why fully believing in your own offer changes how people respond to your pitch

→ How understanding buyer psychology can temper unrealistic expectations around selling

If any part of this episode landed for you, send it to another educator who needs to hear it. And if you're ready for real support around your sales strategy and the systems behind it, get on the waitlist for Sought After Educator at jodiebrown.ca/sae.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Follow along on Instagram at @itsjodiebrown

We're talking about the part of business that isn't the most inspiring or exciting, but it might be the reason things still feel harder than they should. This episode is all about backend structure, the tech, systems, and automations that let you stay creative, serve more clients, and grow without burning out. If your marketing has ever felt messy or stifling, or you've told yourself you're just not a tech person, this conversation is going to shed some light on why.

→ Why structure supports your creativity instead of competing with it

→ The moment in business when winging it stops working

→ How to tell if your message is clear enough to convert strangers into buyers

→ Why more content isn't always the answer when sales feel stuck

→ Building a client journey that moves people from stranger to buyer

→ The difference between a time crunch and a financial crunch, and how that changes your tech decisions

→ How an automated podcast guest workflow saves hours every month

→ How platforms like Kajabi centralize a business without duct taping six tools together

→ Simple systems for educators who want to keep things minimal, like a welcome sequence or a lead magnet funnel

→ Why the right backend means you're not relying on being on Instagram all day to stay top of mind

If this episode had you rethinking how you approach the back end of your business, send it to another educator who's ready to stop winging it. And if you're ready to build the systems that actually hold your business up, join the Sought After Educator Accelerator waitlist at jodiebrown.ca/sae.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Instagram → instagram.com/itsjodiebrown

Sought After Educator Accelerator waitlist → jodiebrown.ca/sae

This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger lilies, bee balm, and peonies she had no idea were even coming. It became the perfect metaphor for something so many entrepreneurs are feeling right now, especially those coming from hair and beauty backgrounds where the reward for your work is usually instant.

→ Why hairstylists and beauty professionals often struggle the most with the slower pace of building an education business

→ The difference between putting in blind effort and putting in foundational work you can actually trust

→ Why some buyers are taking longer to build trust before they invest, and what that means for your marketing right now

→ A real update from two current one-on-one clients who both more than doubled their challenge registrations this time around, entirely because of work they did that nobody saw

→ How to tell the difference between work that isn't working and work that just hasn't bloomed yet

→ Why rushing to fill in the gaps can cost you time and money without actually changing the long-term outcome

If you are in a season where you feel like you are putting in more than you are getting back right now, this episode is your reminder to keep going. The foundation you're building today is going to show up later, even if you can't see it yet. For more support building a sustainable education business, join the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae, and come say hi on Instagram @itsjodiebrown.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Get on the waitlist for Sought After Educator

Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming and hard to apply. This episode strips it all the way down so you can take what's here and actually use it.

Jodie opens by defining the difference between copywriting broadly and conversion copywriting specifically. Copywriting covers any writing connected to your business, from your website to your sales pages to your email list. Conversion copywriting is that same skill applied with a specific goal attached, a sign-up, a click, a purchase. The aim isn't polished prose. It's moving your reader to a clear decision.

The good news? Strong conversion copy isn't about being a natural writer. It's about knowing what to look for, what to cut, and how to make your reader feel understood.

→ Use the words your clients use. This is called voice of customer data, and it's the foundation of copy that actually resonates. If you're describing your offer in a way that doesn't match how your ideal client thinks about their own problem, you can be a perfect fit for them and still lose them. Spend less than an hour collecting the language your people actually use, and you'll immediately write with more precision and impact.

→ Read everything out loud. Your ear catches what your eye skips over. This matters especially if you're using any AI tools in your process. If it sounds awkward to say, it'll feel awkward to read. And in 2026, more and more people are recognizing AI-generated copy on sight, and many are tuning it out entirely.

→ Back up every point with proof or story. Your reader has heard a lot of opinions. When you follow a claim with a statistic, a testimonial, or a real personal experience, everything hits harder and feels more trustworthy.

→ Audit your use of the word "and." When you hedge in your writing, using "and" or "or" to pile on ideas, it dilutes the message. Tighter copy creates a sharper, more specific result for your reader.

→ Cut your first paragraph. Most emails don't actually start until the second paragraph. When you sit down to write, you're warming yourself up, not your reader. Cut the preamble and jump straight into something worth reading.

→ Edit at a different time than you write. Distance is one of the most underrated tools you have. If you write and edit in the same sitting, you can't see what you're still too close to. Come back the next day.

→ Every email has one job. If you can't name it in one sentence, keep editing. When your reader can't tell what you want them to do, they do nothing. If you're covering three ideas, you have three emails.

→ Hunt down vague language and replace it with specifics. Phrases like "next level" and "dream life" have lost all meaning. If you find that language in your copy, ask yourself what it actually looks like for your specific reader, and say that instead.

→ Make it easy to skim. Short paragraphs, white space, bolded key points, and thoughtful formatting make your emails and sales pages more palatable. A wall of text stops people before they even start reading.

→ Use "you and I" language. It's the fastest way to make an email feel like a conversation. Avoid the distancing third-person language that AI tends to generate.

→ Open with the middle of the story. "Last Tuesday, I was sitting in my car trying not to cry" gets read. "I want to tell you about something I've been thinking about" does not. Pull an actual novel off your shelf and look at how it opens. That's the energy your emails need.

→ Add story throughout. Story is the oldest form of human communication. Small moments and micro stories make your point land and make your reader feel like they're interacting with a real person.

→ Write your subject line last. The subject line has one job: get the email opened. You can't write a good one until you know what the email actually delivers. Read it independently and ask yourself: does this create curiosity, signal relevance, and hint at what's inside? Pat Flynn calls it "legit bait," and that's the goal. Not clickbait. A hook that actually delivers.

→ Use AI carefully. If you can't tell whether what it generates is good or not, it'll just produce mediocre, vague copy faster. Use it to generate options or lighten the load, but don't let it make the final call. The copy that converts sounds like you at your most clear and intentional, not like everyone else who used the same prompt.

Conversion copywriting isn't something you need years to master. Your people need to hear from you, and the emails that will convert best are the ones that sound like you on purpose.

If this is something you want to go deeper on, copywriting is one of the core skills Jodie teaches inside the Sought After Educator Accelerator. Get on the waitlist for the next time doors open at jodiebrown.ca/sae.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Get on the waitlist for Sought After Educator

If you've ever thought "I wish I didn't have to be online all the time," this episode is going to give you some real answers. Not just the "take a break and rest" kind of advice, but the actual strategic thinking you need to do if you want to reduce your dependence on social media without tanking your income in the process.

→ Social media-dependent businesses are risky because algorithm changes, world events, and account issues can wipe out your sales overnight

→ The first step is identifying what role social media actually plays in your business: is it a traffic source, or is it your entire sales system?

→ If selling in the DMs is how you close clients, that is a you-dependent process that stops the second you log off

→ Ask yourself: if you didn't post for 30 days, would your revenue completely stop? That answer tells you everything

→ Demoting social media from your only sales method to one part of a bigger system gives your business a lot more continuity

→ Replacing traffic is a lower lift than replacing your entire sales system, and the strategy looks different depending on which problem you're solving

→ Traffic alternatives to supplement or replace social media include YouTube, podcasting, guesting on other podcasts, affiliates, and paid advertising

→ Batching your content solves the creation and consistency problem, but it does not solve the sales problem and you need both pieces working

→ A funnel that works while you're offline includes an entry point (freebie, low-ticket offer, or private podcast), an email sequence that nurtures and sells, and a sales page that answers the questions your DMs used to handle

→ When those systems are in place, social becomes optional for sales, which makes it a lot more enjoyable to use

The first thing to get honest about is what social media is actually doing in your business right now. There's a big difference between using it as a traffic source and using it as your entire sales system. If you're selling in the DMs, nurturing through stories, and closing every client through a direct conversation on Instagram, that's not just a marketing strategy. That's a you-dependent process that stops the second you step away. And understanding that distinction is what everything else builds on.

One of the questions worth sitting with after you listen to this episode: if you didn't post for 30 days, would your revenue stop completely? Because if the answer is yes, your business is built on a platform you don't own. That's not a judgment, it's just the reality. Algorithm changes, world events, account issues, reach drops. Any of those things can and do happen, and if social media is your only sales mechanism, you have no plan B.

The goal isn't to abandon social media. It's to demote it. To move it from "the only way I make money" to "the thing that drives traffic into a system that does the selling for me." That shift changes everything, not just in terms of sustainability, but in how it feels to show up online. When your income doesn't depend entirely on today's post, you can actually enjoy it again.

So what does that system look like? It starts with a simple entry point that brings people into your world, something that doesn't require you to be online to deliver it. A freebie, a low-ticket offer, a private podcast. Then an email sequence that does the relationship building and selling consistently, answering the questions and objections your DMs used to handle. And a sales page and checkout flow that closes the sale without needing a live conversation every time. When those pieces are in place, social becomes a much lighter lift.

Batching your content is still a huge part of this, and if you've listened before, you know it's a non-negotiable for sustainability. But batching solves the content creation problem, not the sales problem. You need both pieces working if you actually want to step back.

This is exactly the work inside Sought After Educator, where we identify your assets and build out a custom sales system that takes the weight off of you needing to be on all the time. If you want in, head to jodiebrown.ca/sae to join the waitlist.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Join the Sought After Educator waitlist: jodibrown.ca/sae

If you have been pouring energy into content day after day and wondering why it never feels like enough, this episode is going to shift something for you. Today I am breaking down one of the most important distinctions in your marketing: compounding tasks versus cyclical tasks, and why the ratio of energy you spend on each one might be quietly working against you.

Cyclical tasks are the ones that never actually end. Your newsletter, your social content, your podcast. They require you to show up consistently, and the moment you stop, the momentum stops with them. That is not necessarily a problem, but it becomes one when those tasks are eating up all of your time and there is nothing else holding your business up underneath them.

Compounding tasks are different. These are the assets you build once and return to again and again. Things like your offer messaging, your sales page, your email sequence, your opt-in funnel. When these pieces are in place, your marketing can keep working even when you are not actively creating content. I walk through exactly how I teach this inside Sought After Educator, starting with an offer-specific messaging doc and moving through the full asset build-out that becomes your sales engine for that program.

The conversation also gets into what this actually protects you from. If your reach dropped tomorrow, if your account got suspended, if life got genuinely busy, would your business have a way to keep connecting with people and converting? That is the real question this episode is asking.

And yes, I do give you some practical ways to make those cyclical tasks a little less draining, because I am not here to tell you to quit your content strategy. Repurposing what already works, rescheduling top-performing posts three months out, letting strong social content become your next newsletter, these are all ways to remove the blank-screen panic and create a little more breathing room. But the bigger invitation here is to take even a couple of hours a week and redirect that energy toward the things that compound, because over a three-month period, that shift will show up in your revenue in a way that another trending audio just will not.

Sought After Educator is my accelerator for hair, beauty, and creative educators who want to build real marketing systems, communicate their offers in a way that actually sells, and get off the content hamster wheel for good. The program is not open right now, but get on the waitlist at jodibrown.ca/sae and you will be the first to know when doors open.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Sought After Educator waitlist: https://www.jodiebrown.ca/sae

Jodie Brown Instagram: https://www.instagram.com/itsjodiebrown Escape to Elevate retreat: https://www.escapetoelevate.com

Misty Jayne Instagram: https://www.instagram.com/_mistyjayne_ Website: https://www.mistyjayne.com

Find Misty on Instagram at @mistyjayne and at mistyjayne.com. You can also catch her as the host of the Starting Messy podcast. Learn more about Escape to Elevate at escapetoelevate.com.

Six years ago, Misty Jayne wanted nothing to do with marketing. She was a full-time hairstylist who had started moving into online education, and the whole thing felt like a box she was being asked to squeeze herself into. Fast forward to today, and she just launched a retreat that hit 30K in its first week with a year still left to go. In this episode, Misty joins Jodie for one of the most honest conversations the Sought After Educator podcast has ever had.

This is not a highlight reel. Misty walks through the full arc of her journey, including the group coaching launch that only one person signed up for, the phases where she was ready to burn the whole thing down, and the period where the disconnect between her brand, her offer, and her audience was costing her more than she realized at the time. She's candid about what the messy middle actually felt like, and what started to shift when things finally clicked.

One of the biggest themes in this conversation is the difference between pivoting reactively and evolving intentionally. Jodie breaks down the three questions she uses to figure out whether something actually needs to change, and why the answer is so often not what we think it is. They also get into why so many educators stall out between launches, what it really means to have equal parts audience attraction and audience activation, and why burnout tends to show up when foundational systems are missing.

There's also a real conversation about what it means to find your voice in marketing when your instinct is to replicate the people you admire. Misty talks about learning to use templates and structures as a place to brain dump her own thoughts rather than a script she had to sound like, and why that shift changed everything for her when it came to writing copy.

At one point, Misty turns the interview around and starts asking Jodie the questions. That portion of this episode is worth the listen on its own.

If you're in the part of your educator journey where you know what you do changes people's lives but you can't quite get that to land in your marketing, this conversation will meet you exactly where you are.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you've been showing up, posting your offers, and still feeling like your launches aren't landing the way they used to, this episode is going to click a lot of things into place. Jodie is breaking down one of the most common reasons educators stay stuck on the visibility-without-sales hamster wheel, and it has very little to do with how much you're posting and everything to do with what you're actually saying.

There's a real difference between announcing your offer and marketing your offer, and most educators are doing one while thinking they're doing the other. Announcement is the date, the modules, the price, the link in bio. It's necessary, but it only speaks to the small slice of your audience who are already solution aware and already bought in. That works once, maybe twice. Then your warmest people have purchased and you're left wondering why your reach isn't translating into enrollments.

In this conversation Jodie walks through why this happens, including market sophistication, evolving buyers, and messaging that hasn't caught up to where your audience is now. She unpacks what your audience is actually asking when they're considering your offer, things like will this work for someone like me, why now, why you, and how to shift from announcing to marketing in a way that builds demand consistently between launches.

She also gets specific on the three things your marketing should actually be doing. Speaking to the transformation, positioning the offer around the problem your audience is actively trying to solve, and leading with your unique point of view, because information is everywhere now but your perspective and lived experience aren't. Plus a real talk moment on the rise of AI-generated funnels and sales pages, and why so many of them are landing flat with buyers right now.

If you've been on the announcement treadmill and you're ready for a real system underneath your education, the doors to Sought After Educator are how you build it. Comment WAITLIST on any of Jodie's Instagram posts or head to jodibrown.ca/sae to get on the list for the next time enrollment opens, plus the best pricing and bonuses available only to waitlist members.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Links mentioned in this episode

• Apply for Escape to Elevate in Italy: escapetoelevate.com
• Follow Jamie on Instagram: @jamiedanahairstylist
• Watch Jamie on YouTube: Jamie Dana
• Follow Jodie on Instagram: @itsjodiebrown

Jamie Dana has been an online educator in the hair and beauty industry for ten years, which makes her one of a handful of people who can actually speak to what it takes to build a sustainable online education business over the long term. In this episode, Jodie and Jamie go behind the scenes on Jamie's full journey, from launching her first Instagram course for hairstylists in 2016 to the season she is in right now, where she is pivoting toward financial education for creative business owners.

This conversation gets into the things educators rarely talk about publicly, including:

• How Jamie went from working behind the chair to running a full time online education business, and the brand contract that gave her the financial runway to make the leap
• Why three years of focus on a single course laid the foundation for everything that came next
• The launch of Ember Retreat in 2018 with her business partner Piper DeYoung
• Building one of the only in depth hair technique YouTube channels in the industry
• The membership launch that brought in twelve hundred founding members

A big chunk of the episode is about something the online education industry tends to glamorize, which is top line revenue. Jamie shares why her revenue went down last year while her actual take home pay stayed about the same, the difference between a seven figure business and a seven figure profit, and the mastermind moment that made her realize how many impressive businesses have very little to show for the revenue they are generating. If you have ever felt the pressure of needing every year to grow by twenty percent, this part of the conversation is worth slowing down for.

Jamie and Jodie also dig into the myth that online education is oversaturated, what shifted during and after COVID, and why the barrier to entry is still low but the barrier to building a long term business is high. They talk about the importance of listening to your audience, running real surveys, and being willing to evolve your messaging as your audience evolves with you.

Jamie closes the episode with the three pieces of advice she would give any educator who wants to stay in this for the long term:

• Share your journey in a specific, intentional way that actually builds an audience
• Find a niche or point of view that sets you apart
• Keep showing up and lean into the testing, tracking and tweaking discipline that quietly separates the people who last from the people who fizzle out

Jamie is also the first ever guest educator joining Jodie at Escape to Elevate in Italy this October, where she will be sharing her decade of behind the scenes wisdom with attendees in person. A couple of private spots are still available at the time of recording, so head to escapetoelevate.com to apply.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Send Jodie a DM on Instagram

After six years as a full-time online educator and marketer, Jodie is pulling back the curtain on where her money has actually gone in her business. In this episode, she's sharing the investments that have moved the needle, the ones that quietly fell flat, and the filters she uses now before spending another dollar growing her online business.

She walks through the early bets that paid off, including the first $5,000 mastermind she invested in before she'd made a dollar online, the launch coaching program that taught her how to launch a digital course (a skill she still uses today), and the social media management certification that became the foundation of her agency. She also talks about software for online educators, why she made the move to Kajabi, and how the right backend setup changed how her clients experience her business.

But this episode isn't just about the wins. Jodie gets honest about the hires she made out of desperation, the peer-led mastermind that didn't deliver, the paid event listings that went nowhere, and the AI tools that promised to do the work for her and didn't. She shares what she learned from each one, including why generic marketing isn't converting anymore and why AI can rarely fix something that wasn't working in the first place.

By the end, Jodie breaks it all down into the four categories she'll always invest in to grow her online business: expert consulting, specific skill building, support, and experiences that give real ROI. If you're an online coach, course creator, or educator trying to figure out where to put your money right now, or you're a few years in and rethinking what's working, this episode will help you spend with a lot more intention.

In this episode, Jodie covers:

→ The first coaching investment she ever made and why it changed everything when she built her education business in the beauty industry

→ Why launching a digital course or any kind of education is a skill worth paying to learn properly

→ How the right software shifted both her workflow and her client experience

→ The hiring mistakes online business owners make and what to do differently

→ Why peer-led masterminds haven't worked for her and what kind of group containers do

→ The truth about AI tools for online educators and where they fall short

→ The four categories of investment that grow an online education business long term

Connect with Jodie: Instagram: @itsjodiebrown

Send Jodie a DM with your own best and worst business investments. She'd love to hear them.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Feeling like you never have enough time to create content? You're not alone. In this episode, Jodie is sharing 12 micro tweaks you can apply to your existing content right now, plus a full step-by-step strategy for building an entire week of posts without creating anything new.

This one is all about working smarter, not harder, and getting the most out of the content you've already made.

1. Add readable text captions to your spoken reels (and use Instagram's outline feature to improve contrast)
2. Make your hook crystal clear so your ideal client knows the content is for them within the first two seconds
3. Clean your lens and prioritize good lighting before filming B roll or face-to-camera content
4. Refine your hooks with specificity. What does "next level" actually look like for your audience?
5. Break up walls of text in your captions and carousels by hitting enter more often
6. Use multiple clips in your B roll reels and switch angles every few seconds to keep viewers engaged
7. Address one specific thing per post instead of trying to showcase everything you know
8. Use a content series to go deeper on complex topics over multiple posts
9. Swap stock photos for your own B roll and dedicate a batch day to building a custom content library
10. Revisit your Canva carousel templates to make sure they reflect your current branding
11. Study your top performing content to identify what it has in common and apply those patterns going forward
12. Build a full week of content without creating anything new using the three-post repurposing strategy Jodie walks through at the end of the episode

For the full week strategy, Jodie breaks it down into three posts. Monday, take a top performing or underperforming post you believe in, rework the hook, and turn it into a carousel with one to two sentences per slide. Wednesday, find the best question in your comments, hit reply with video, and record a face-to-camera reel answering it. Friday, pull your best performing static post or carousel, write a clear hook, and pair it with B roll video.

Jodie also shares why revisiting your own content is a far more effective way to find inspiration than scrolling the Reels tab, and why specificity in your messaging is only going to become more important as markets get more sophisticated.

Escape to Elevate retreat: www.escapetoelevate.com

Send Jodie a DM on Instagram: @itsjodiebrown

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you’ve ever felt like you’re doing everything right with your content, posting consistently, trying different formats, following trends, but still not seeing results…

This episode is going to give you a completely different way to look at what’s actually going on.

Because the problem usually isn’t effort.

It’s strategy, messaging, and how you’re measuring success.

Inside this episode, Jodie breaks down the five biggest content mistakes that are quietly holding educators and beauty pros back and what to shift instead so your content actually starts working for your business.

This is the kind of episode you’ll want to come back to when your content feels frustrating, inconsistent, or like it’s just not converting.

• Why chasing the algorithm is keeping you stuck and what actually matters more
• The difference between content strategy and content tactics
• How to stop measuring your content the wrong way
• Why some of your “low engagement” posts might actually be your most valuable
• How to use your data to create better content and better offers
• Why storytelling is no longer optional if you want your content to land
• What happens when you’re speaking to the wrong audience and how to fix it
• How inconsistent brand voice can quietly break trust with your audience
• The small shifts you can make this week to start seeing better results

You don’t need to create more content to get better results.

You need to refine how you’re approaching it.

When your messaging is clear, your strategy is intentional, and you’re speaking directly to the right people, your content starts to feel easier, more aligned, and a whole lot more effective.

Pick one of the five mistakes that stood out to you most, the one that made you slightly uncomfortable, and make a small shift this week.

That’s where the momentum starts.

• The Content Edit private podcast series
• Comment EDIT on Instagram @itsjodiebrown
• Or go to jodiebrown.ca/edit

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution.

Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the critical difference between strategic evolution and emotionally driven pivots, and explains why constant changes are quietly costing you audience trust, sales momentum, and long-term growth.

In this episode, Jodie covers:

• The soccer analogy that perfectly captures why we abandon what's working
• How to define the difference between business evolution and reactive pivoting
• Real brand examples (Netflix, Apple) that show what strategic evolution actually looks like
• Why the momentum from your marketing doesn't always translate into an immediate sale and why that's okay
• How constantly changing your offers, model, or messaging confuses your audience and erodes trust
• The key question to ask yourself before making any major business change
• Why some parts of building a business are supposed to feel hard and that's not a sign to quit
• Two specific times when pivoting frequently actually makes sense

Key Takeaway

Strategies need time to work. If you're changing direction every time something feels slow or uncomfortable, you're not giving your audience or your offer a real chance to build momentum. The businesses that win long-term are the ones that commit, analyze, refine, and keep going.

Resources & Links Mentioned

• Previous episode on messaging and meeting clients where they're at
• Tag Jodie on Instagram: @itsjodiebrown

If you loved this episode, leave a rating or review on your podcast app, it helps more educators find the show!

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence.

Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time.

In this episode Jodie covers:

1. Why your ideal client might love your content and still not think it applies to them
2. What it means to speak to your client at their current awareness level and why it matters more than whether you use pain point or desire based marketing
3. The difference between describing a problem and describing the lived experience of that problem, and why one converts and one doesn't
4. Real copy examples that show exactly what this shift looks like in practice
5. How to do simple research to find the exact language your ideal clients are already using
6. Where to apply this in your messaging, from your sales page to your content to your about page

The core idea: Your ideal clients may not recognise themselves in the way you are describing the problem you solve. They have mentally checked the box and moved on. When your messaging speaks to the specific, everyday experience of what they are going through, they stop scrolling, feel seen, and realise you are talking directly to them. That is the shift that moves someone from "I love her content" to "I need to work with her."

Loved this episode? Send Jodie a DM or tag her in your stories on Instagram @itsjodybrown and don't forget to subscribe so you don't miss part two of this series.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are. Your audience has no way of knowing those ideas are yours.

The core problem with AI content editing Using AI as your final editor strips out the lived experience, the nuance, and the natural language patterns that make your content actually connect. Large language models are trained on everything on the internet, which means they naturally format your ideas to sound like everything on the internet.

The AI tells showing up in your content right now Jodie breaks down the most common signs that content has been over-edited by AI, including:

1. The em dash epidemic (yes, this is a thing)
2. Suspiciously perfect structure where every paragraph is the same length and every thought is neatly resolved
3. Hollow filler phrases like "in today's fast-paced world" and "it's worth noting"
4. Zero opinion, all information content
5. The enforced negative pattern ("you don't need more education, you need this") and why it damages your message
6. Overly balanced conclusions that hedge instead of take a stand

Why it doesn't matter if the ideas are originally yours... This is the part people need to hear. If your genuine, original thinking gets run through AI and all your natural language patterns are removed, your audience has no way of knowing those thoughts belong to you. Perception is the whole game. You can have the most brilliant thinking in your niche and still lose credibility by outsourcing your voice to a tool that has zero perspective of its own.

The data behind why this matters

1. 75% of marketers now use AI tools, yet human-created content gets 5.44x more traffic
2. Nearly 60% of consumers already doubt the authenticity of content they see online
3. Only 20% of consumers say they trust AI itself
4. 50% of consumers in a recent study could correctly identify AI-generated copy, and that number is climbing
5. Brands with a distinctive personality see 20% higher retention (and for personal brands and educators, that number is significantly higher)

The integrity line Jodie will not cross This is where the conversation moves from strategy to ethics. Using AI to generate content on topics you do not fully understand is a breach of trust with your audience. It is especially critical for educators, coaches, and service providers. If a client makes a decision based on content you did not actually understand when you posted it, that is on you. AI can help you say what you know better. It cannot be the source of what you know.

The busy vs. productive trap Feeling productive and being productive are not the same thing. If it takes 45 minutes to go back and forth with AI to get a caption that finally sounds like you, it would have taken you less time to just write it yourself. Jodie shares her own experience with this, plus the research: 77% of employees report AI has actually increased their workloads, and a Harvard Business Review study found that AI output requiring rework costs nearly two hours per instance.

How to actually use AI well The rule: AI belongs upstream in your process, before your voice enters the content. The best use cases include:

1. Brainstorming and ideation
2. Market research and finding out what your audience is searching for
3. Using AI to interview you (Jodie shares how she built this into her On Brand Social Refresh program)
4. Repurposing content, like turning a podcast transcript into a blog post
5. Admin tasks and show notes
6. Using AI output as a swipe file to rewrite in your own words, rather than publishing as-is

The one place AI should not live: the final layer your audience actually reads, watches, or hears.

"You could have the most brilliant original thinking in your niche, and if you run it through AI for that final edit, you are outsourcing your credibility to something that has zero perspective of its own."

"It does not matter if these were your original ideas. If it does not sound like you, your audience has no way of knowing."

"AI can help you say what you know better. It cannot be the source of what you know."

"I am not anti-AI. I am anti lazy AI use."

"Anyone pushing the use AI for everything or fall behind narrative is profiting from your fear of missing out. Without exception."

Sources referenced in this episode are linked below:

1. Human content vs. AI content traffic data: Averi.ai
2. Consumer trust in AI-generated content: Trendwatching / Accenture Life Trends 2025
3. AI content identification study (Bynder, 2,000 consumers): Bynder
4. Consumer trust in AI (NIM study): NIM
5. AI and workload/productivity: Findem
6. AI rework costs (Harvard Business Review / BetterUp Labs + Stanford): HBR

Instagram: @itsjodibrown

Send Jodie a DM and let her know how you are using AI in your content process, what is working, what is not, and whether you want more tactical content on using AI to grow your business without losing your voice or your credibility.

The Sought After Educator Podcast helps online educators, coaches, and service providers build standout personal brands and create content that actually converts. Subscribe wherever you listen to podcasts.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs.

Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever connecting those features to the outcome their client actually wants. In this episode, Jodie walks through exactly how to bridge that gap.

In this episode, you'll learn:

1. The real difference between features and benefits (and why it matters for conversions)
2. Why clients make purchasing decisions based on emotion, not information
3. How to use the "so that" statement to pull out the benefit behind every single thing you offer
4. Why you should list out all your features before writing copy and what it reveals about your offer
5. How to use this method to audit existing sales pages, social posts, and coaching packages
6. What it means when you can't finish the "so that" statement (and what to do about it)

Jodie uses her own Escape to Elevate retreat as a real-time example, walking through the mastermind component, the luxury retreat experience, brand photo shoots, and one-to-one support, showing exactly how each feature gets transformed into a compelling benefit-driven statement.

Whether you're selling a digital course, a coaching package, a service offering, or a retreat, this episode gives you a repeatable framework you can apply to everything you write.

Mentioned in this episode: Escape to Elevate Retreat, Italy October 2026: www.escapetoelevate.com

Loved this episode? Subscribe and leave a review so more visionary educators can find the show!

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you.

In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education.

A lot of people look at educators online and assume they appeared overnight with confidence, authority, and a full program. The reality is very different. Every educator starts somewhere, and the beginning stages often come with imposter syndrome, fear of selling, and the uncomfortable feeling of being a beginner again.

Jodie and her guest talk about what that transition actually looks like in the beauty industry. From building a brow and waxing studio to hosting networking events and training other estheticians, this episode highlights how transferable skills, community, and continuous learning play a huge role in growing into an educator.

They also talk honestly about the emotional side of entrepreneurship. The early years of business can feel messy. Revenue goals change, confidence fluctuates, and the pressure to “figure everything out” can be overwhelming. But those seasons are often where the most growth happens.

If you’re a hairstylist, esthetician, or beauty professional who feels called to teach, mentor, or share your expertise in a bigger way, this episode will give you a realistic look at the path ahead and remind you that starting small is part of the process.

In this episode, you’ll hear about:

• The mindset shift from service provider to educator

• Why imposter syndrome shows up when you start teaching

• How beauty professionals can reframe selling as education

• The transferable skills beauty pros already have when building a business

• Why community and mentorship matter when you’re growing something new

• What the first few years of entrepreneurship actually look like

• Why failure and experimentation are part of building a successful education brand

Whether you're behind the chair, in a treatment room, or already thinking about building education into your career, this conversation will remind you that every successful educator started exactly where you are.

Connect with today’s guest:

Instagram, TikTok, Threads: @theconfidentwaxer

If you enjoyed this episode, make sure you’re following the Sought After Educator Podcast so you don’t miss future conversations about marketing, business growth, and building a reputation as an educator in the beauty industry.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing up.

Here's a quick overview of what's covered:

Photo dump style carousels: Think candid, behind-the-scenes camera roll content shared with your audience. The key is treating your second slide like a second hook since Instagram will often show that slide to people who didn't engage with the first. Add enough text to give context without cluttering the slide, and try pointing to a specific slide in your caption to build curiosity and drive swipe-throughs.

Storytelling carousels: These work best when you use an open loop structure, meaning you don't fully close the thought on each slide so the viewer has to keep swiping to get the payoff. Skip the backstory and drop straight into the middle of a scene. The goal is to open a loop, get them to the next slide, and then open another one.

FaceTime style face to camera content: Low production, high authenticity. Think of it like you're FaceTiming your best friend and telling them something worth hearing. You can film this on your couch or sitting in a parked car. Just make sure your lighting and audio are solid, because while the production value is intentionally casual, quality still matters. A text hook on screen helps anchor the viewer if you're jumping in mid-thought.

Cinematic face to camera content: The more polished counterpart to FaceTime style. This version uses zooms, overlays, sound effects, and dynamic captions to make the content more visually engaging. You don't need a videographer to pull this off. A tripod and the cinematic setting on your iPhone go a long way. Jodie says she regularly gets comments on her video quality and it really comes down to good lighting and that cinematic mode combo. The amount of editing is entirely up to your brand style.

Voiceover content: Your voice laid over B-roll footage, either in a vlog style or as a straight up narrative. The visual storytelling needs to carry its weight here since the days of a voiceover sitting on one static clip are pretty much over. Make sure your footage keeps moving and supports whatever story you're telling out loud.

Short hook reels: A punchy, specific statement placed over B-roll. These still work well when the message is timely and actually says something. If it's generic or vague, it won't land. But if you've got a strong take, this format can get solid reach without a lot of production.

Bonus, quote or statement dump carousels: If you've built up a library of quote or statement graphics, bundle them into a single carousel post with a "take what you need" vibe. It's a simple way to repurpose content you've already created.

One important note Jodie makes throughout: none of these formats will do the heavy lifting if your messaging strategy isn't solid. These are ways to present your message, not a replacement for having one. For more on that, there's plenty of content on this podcast that goes deep on messaging.

You can find more information at www.aligncreativeco.com and send Jodie a DM on Instagram at @itsjodiebrown if you're interested in done-for-you content support.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why.

In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025.

The truth is simple.

It is not that people do not want courses.

It is not that your offer format is outdated.

It is that your audience is more aware, more discerning, and more educated than ever before.

And that requires a more intentional, specific, and results oriented approach to marketing.

1. What market sophistication actually means in simple terms
2. Why vague marketing worked in the past and does not anymore
3. The chocolate bar analogy that explains modern buyer behavior
4. Why differentiation is no longer optional
5. How to focus on identity, aspiration, and specific outcomes
6. Why shouting louder is not the answer
7. What cutting through the noise actually looks like in 2025

1. Get clear on your differentiator
2. What makes you uniquely positioned to serve your audience?
3. Focus on results, not tasks
4. Stop describing what you do. Start describing what it does for them.
5. Refine your messaging
6. Remove vague language and speak directly to lived experiences and real challenges.
7. Understand who your audience wants to become
8. Your marketing should reflect the identity they aspire to step into.

The goal is not to be louder.

It is to be clearer.

When your brand resonates deeply with the right people and speaks directly to the transformation they want, that is when you cut through the noise.

If this episode hit home, take a screenshot, share it to your stories, and send me a DM on Instagram with your biggest takeaway. I would love to hear how you are refining your messaging

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

DM Jodie on Instagram

Get on The Align Insiders list

If you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you.

Because most educators aren’t struggling with content because they “don’t have ideas.”

They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now.

In this episode of the Sought After Educator podcast, I’m breaking down the quarterly content system I use (and teach inside my work) to help educators stop posting reactively and start creating content that actually builds reputation, demand, and sales.

This is the shift that makes your content finally catch up to your expertise.

And when it does, you’ll feel it:

→ visibility opportunities come in

→ collaborations and podcast invites start popping up

→ launches feel easier because people already “get” what you do

→ and the DMs change from “how much is it?” to “when can I start?”

1. Why repetition builds reputation (and why you’re not being “annoying” by repeating your message)
2. How to treat content like business infrastructure instead of relying on inspiration
3. The 3 questions that instantly clarify what to post each quarter
4. How to align your messaging and visuals so your brand feels cohesive (without needing a full rebrand)
5. A simple batching rhythm for educators who are busy, running a business, and cannot create content every day
6. How to audit what’s working and repurpose content so you stop reinventing the wheel

Phase 1: Strategy and clarity

Decide what you want to be known for this quarter, what your audience needs to hear on repeat, and what your content is building toward.

Phase 2: Align brand visuals and messaging

Create cohesion that builds credibility — so your content feels recognizable and intentional.

Phase 3: Batch creation

Plan, shoot, write, and prep your content so you’re not scrambling daily.

Phase 4: Refine and repurpose

Audit what landed, repeat what worked, and deepen the message instead of chasing new ideas.

Block 30 minutes this week and answer these three questions:

1. What do I want to be known for this quarter?
2. What does my audience need to hear on repeat?
3. How should my content support my business goals right now?

Then DM me on Instagram @itsjodiebrown and tell me what you’re focusing on this quarter — I genuinely want to know.

And if you’re listening like, “This sounds amazing, but I don’t want to do it alone,” send me a DM and we can talk about quarterly content support through Align Creative Co.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem.

In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides.

This conversation goes way beyond Instagram tips. We talk about what’s actually happening when being seen triggers fear, shaking, freezing, perfectionism, or overthinking and why so many experienced educators still struggle to show up confidently.

Andrew shares a grounded, practical lens on nervous system safety, identity shifts, and how to move through visibility resistance without forcing confidence or bypassing what’s really going on underneath. There’s also a spiritual and soul-level layer to this conversation, but it’s woven in thoughtfully and practically, not preached or overwhelming.

1. Why being seen can activate fear even when you want to grow
2. The difference between fear-based resistance and true intuition
3. How perfectionism can act as a protective strategy, not a flaw
4. Why mentors, coaches, and educators often overthink visibility more than beginners
5. A practical way to build safety with being seen instead of forcing confidence
6. What identity shifts really require when moving from service provider to mentor or coach
7. Why stepping into leadership often brings deeper personal work to the surface
8. How to approach career pivots without burning everything down too fast

This conversation is especially powerful if you are:

1. A hair or beauty educator
2. A mentor, coach, or facilitator
3. Someone feeling called into leadership or deeper impact
4. Struggling with visibility despite having experience and skill
5. Navigating a career evolution and questioning fear vs intuition

If visibility feels hard, it doesn’t mean you’re doing something wrong.

It often means you’re standing at the edge of growth that requires safety, patience, and integration, not more pressure.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.

You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026.

1. Why the “one perfect launch style” narrative is falling apart
2. What creator pivots really mean and why it’s not hypocrisy
3. Why audiences take longer to trust and why context matters more now
4. Why aggressive short open carts are phasing out
5. The core four requirements every launch needs, no matter the method
6. How webinars, challenges, mini offers, and direct launches all do the same job differently
7. Why copying someone else’s launch rarely works the way you think it will
8. Why “the messaging matters more than the messenger” matters more than ever
9. How to make launches feel calmer, repeatable, and improvable over time

1. Markets evolve, and entrepreneurs are allowed to evolve too
2. You don’t need to “keep up” and you do need stronger foundations
3. Launching is an ecosystem, not a single tactic
4. The goal is repeatable results, not one-off hype cycles

1. Sought After Educator enrollment is open at time of recording and closes February 1, 2026
2. If you’re listening after doors close, join the waitlist to be notified when they reopen later in 2026

If this January series helped you feel more grounded about launching, share this episode with an educator friend who’s been spiraling over “the right way” to launch. And make sure you’re following the show so the Wednesday episodes land in your feed automatically.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”

In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.

We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an event entirely. I’ll also share current data and benchmarks so you’re not just relying on opinions or outdated advice as you plan your next launch going into 2026.

Most importantly, I’ll help you reframe how you think about launch events altogether so you stop trying to force content into the wrong container and start choosing a delivery method that supports the belief shifts your audience actually needs to make.

• What a launch event is responsible for inside your launch timeline

• The pros and cons of live webinars and why they still work

• When challenges make sense and how to avoid over-teaching

• Why paid launch events are rising and what they signal about buyer behavior

• How mini offers can warm your audience and increase conversions

• When going direct to offer works and when it falls flat

• Why content clarity matters more than the launch format

• How to choose a launch event based on your audience, offer, and capacity

• Course engagement insights from Thinkific

• Customer loyalty and repeat buyer data from Bain and Company

There is no “best” launch event. A launch event is simply a container. Its job is to give people enough context, trust, and momentum to decide if your offer is right for them. Once the content and belief shifts are clear, the delivery method becomes much easier to choose.

If you’re planning a launch this year and you’re unsure which direction to go, send me a DM and tell me what you’re thinking. I’ll point you in the right direction.

And make sure you’re subscribed so you don’t miss the final episode of the January Launch Series.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Launching education doesn’t start when you announce it.

In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.

This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.

1. The five phases of a successful education launch
2. How audience building supports launches before selling begins
3. What pre-launch content is designed to create
4. How launch events drive engagement and momentum
5. What the open cart phase is responsible for
6. Why delivery strengthens future launches and brand trust
7. How to approach launching education as a sequence, not a single moment

If you’re a hair, beauty, wellness, or creative educator planning to launch a course, group program, retreat, or in-person class, this episode gives you a clear framework for understanding the structure underneath a launch and focusing on the right phase at the right time.

Next week’s episode breaks down different types of launch events, including workshops, challenges, mini offers, and evergreen options.

Make sure you’re subscribed so you don’t miss it.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.

In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.

1. Why most educators overcomplicate selling their programs
2. The difference between building demand and creating decisions
3. Selling through social content and when it works best
4. Why engagement doesn’t always equal buying intent
5. How direct selling supports decisions without being pushy
6. What evergreen funnels really are (and why traffic matters)
7. Mini offers vs free opt-ins and when to use each
8. When sales calls make sense and when they signal a bigger issue
9. Why live launching still matters in 2026
10. How sustainable educator businesses layer multiple sales methods over time

This episode is especially helpful if:

1. You’ve tried selling on social and felt like it was slow or inconsistent
2. You’re confused about whether you should launch, go evergreen, or do both
3. You want sales to feel aligned instead of forced
4. You’re building education for the long term, not quick wins

1. The Content Edit private podcast series
2. → A free private podcast for educators who feel like their content is being liked but not trusted or converting
3. Episode on market sophistication

DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.

Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

What educators need to focus on in 2026 to grow

In this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.

This isn’t a step-by-step launch episode.

It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.

Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency.

Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts.

1. Why growth often stalls because of hesitation, not lack of strategy
2. The difference between thinking about growth and actually creating it
3. Why teaching live (or staying close to your audience) strengthens both your offer and your marketing
4. How repetition builds trust and authority even when it feels uncomfortable
5. Why testing ideas beats waiting for confidence or clarity
6. Fault vs responsibility and how this mindset shift changes outcomes
7. Why people don’t pay for information anymore, but for perspective and pathway
8. How a clear, measurable program promise makes marketing and selling easier
9. What educators need to release in order to grow in today’s landscape

🎟️ Get your free ticket to Beyond the Chair Fest

https://maddicook.com/beyond-the-chair-fest

📲 Follow Maddi on Instagram

https://www.instagram.com/maddiecookcoaching

📲 Follow Jodie on Instagram

@itsjodiebrown

Notice which part of this conversation challenged you the most.

That’s usually where growth is asking for more repetition, responsibility, or action.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Send me a DM on Instagram and let me know what you thought of this episode!

In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.

If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.

1. Why 2025 wasn’t the year for big pushes or glamorous goals
2. How refining curriculum and offer ecosystems created stronger results
3. The leadership lesson that revealed where structure was missing
4. Why relying on systems instead of people changed everything
5. What I learned about boundaries, onboarding, and clear expectations
6. How rebuilding backend systems created more freedom and peace
7. Why sustainable growth requires space, not constant urgency
8. What it really means to build capacity in yourself as a leader

If your year felt slower on the outside but stronger underneath, you’re not behind. You’re building something that can actually hold what’s coming next.

If you’re listening in real time, send me a DM on Instagram and let me know what landed for you in this episode. I don’t usually share this much behind the scenes, but I believe seeing the real work matters.

I’ll see you next week with an incredible guest as we dive into building a brand and marketing as an educator.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Check out the Sought After Educator Accelerator

Say hi to Jodie on Instagram

In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.

If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.

→ Why “one message, a hundred different ways” does not mean repeating the same sentence every day

→ How repetition builds brand equity and reputation over time

→ The difference between having a core message and constantly reinventing your marketing

→ Why angles are what keep repetition from becoming boring or stale

→ How different buyer motivations require different entry points into the same transformation

→ Why many launch problems are actually pre-launch messaging problems

→ How to use content on purpose through reach, nurture or activate, and convert

→ What it really means to close the perception gap in your brand

→ How educators can audit their content to ensure their offers make sense to their audience

→ A practical exercise to help you map one core message across 15 different content angles

This episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution.

Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional.

If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.

→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.

→ You will learn the difference between audience expansion and audience activation, how each one affects your launch results, and why focusing on only one keeps you stuck in inconsistent sales cycles.

→ We talk about what happens when you skip the foundational branding and messaging work because your audience is warm, how to rebuild trust with the people already in your world, and what to do if you haven’t been growing your audience between launches.

→ I also share examples from Escape to Elevate alumni, Sought After Educator students, and my own journey to show you how these patterns play out in real time and how to get momentum flowing again.

→ By the end of this episode, you will know exactly where to look if your launches feel unpredictable, what is actually happening behind the scenes, and how to create a marketing ecosystem that supports you long term.

If you are ready for deeper support as you build your brand and your education business, the Sought After Educator Accelerator will walk you through this work step by step.

jodiebrown.ca/sae

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.

We talk about what it actually feels like to call a chapter complete when it is still profitable and working on the outside, and the inner work required to leave the “safe bet” behind. Rebecca opens up about ego deaths, identity shifts, and the moment she realised she was going through the motions in classes she used to teach with fire.

We also dig into fear, nervous system responses, and the way our brains are still wired for village survival while we are trying to show up as visible leaders online. If you’ve ever felt terrified of being fully seen, of starting small again, or of pivoting away from what people know you for, you are going to feel very called out in the best way.

From there, we shift into social media, conscious consumption, and the difference between creator mode and consumer mode. Rebecca shares the practical ways she manages metrics, boundaries, and screen time, plus the four day digital detox that completely reset her relationship with her phone.

Finally, we get into the story of how a retreat in Thailand, a red “M” over a yoga shala, and eleven trips to Southeast Asia led to buying a house on a remote island and designing a life that prioritizes freedom, spaciousness, and experiences over hustle.

In this episode, we talk about

→ How Rebecca went from community college cosmetology school and Regis to global brand educator

→ What it looked like to leave a rigid, brand-led education model and go fully independent

→ The moment she knew technical education felt complete and why she chose to retire from hair

→ Walking away from multiple six figure brand deals when the work started to feel performative

→ Fear, ego deaths and navigating public pivots when you are known for one version of yourself

→ Why our nervous systems react so strongly to being seen online and how to work with that

→ Simple practices for conscious social media consumption and shifting out of doom scroll mode

→ The retreat experience that sparked a spiritual awakening and a completely new life vision

→ Buying a home in Thailand for a fraction of California prices and creating true location freedom

→ Why audacity and “why can’t I” energy matter more than knowing every step of the how

If you are a beauty or creative educator who is craving more freedom, a different way of living, or the courage to fully own your next chapter, this episode will give you both language and permission for what you are feeling.

Connect with Rebecca

→ Instagram: @rebeccataylorhair

→ TikTok: @rebeccataylor

→ Retreats and coaching info: www.rebeccataylorhair.com

If this episode resonated, send it to a fellow educator who is in a season of transition, and come tell me your biggest takeaway over on Instagram at @itsjodiebrown.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.

→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.

→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.

→ We cover headline mapping and how your headlines should tell the full story of the page for buyers who skim first and read second.

→ You’ll hear the difference between functional and conversion-focused headlines, and how they shape decision momentum.

→ Jodie explains the biggest mistake educators make with features versus benefits and how to communicate why each part of your offer actually matters.

→ You’ll leave with a clear three-part audit process you can use on any sales page to improve clarity, trust, and conversion.

If you want deeper support and personalized sales page feedback, you can join Sought After Educator at jodiebrown.ca/sae.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Check out Sought After Educator

Connect with Jodie on Instagram

If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.

→ We start with the truth most people don’t say out loud: what looks like burnout is almost always a strategy or identity gap

→ You’ll learn how to identify whether you’re dealing with a brand gap, a structure gap, or a content gap

→ I break down what makes your brand feel unclear or misaligned, why your backend might not be supporting the client journey you think it is, and what actually stops your content from building demand

→ We talk about the fear of being misunderstood, why watering yourself down stalls your growth, and how to communicate with more clarity and conviction

→ And if you’ve been relying on social media for every sale, we get into the shifts you need to make so your business isn’t dependent on being “on” all the time

This episode will help you name the gaps that are slowing your growth, understand how to fix them, and start reconnecting with the clarity and confidence you’ve been craving.

If you know you want support with your own brand, backend, or content strategy, this is the exact work we do inside Sought After Educator. You can learn more at jodiebrown.ca/sae or send me a message on Instagram and I’ll point you in the right direction.

Thanks for being here. Let’s dive in.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.

Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.

In this episode, you’ll learn:

→ Why your software isn’t just tech... it’s part of your brand experience

→ How to design curriculum that’s clear, actionable, and focused on transformation

→ Why “more information” doesn’t equal more value

→ How to use follow-up and support strategies to build loyalty and legacy

→ How strong boundaries can actually make your clients feel more supported

Whether you’re running a digital course, a group program, or an in-person retreat, this episode will help you refine your systems, elevate your client experience, and create education that your students remember for years to come.

Mentioned in this episode:

→ Kajabi (Jodie’s recommended platform with a 30-day free trial)

→ Sought After Educator program

Connect with Jodie:

→ DM @itsjodiebrown and share your biggest takeaway from today’s episode

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.

In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.

You’ll learn:

→ the 5-step Instagram self-audit every educator needs to do now

→ how to use analytics for your business, not your ego

→ what to stop posting (and what to double down on)

→ why AI saturation has changed your audience’s attention span

→ how to stay ahead of 2026 content trends and build long-term brand relevance

Whether you’re an established educator or just building your education brand, this is your tactical playbook to cut through the noise, rebuild connection, and make your content convert again.

If you’re ready to create content that feels aligned and performs, hit play.

Mentioned in this episode:

→ Work with me through my boutique content agency Align Creative Co.

→ Join my signature program for educators Sought After Educator

→ DM me on Instagram @itsjodiebrown with “storyboard” to book a content audit or storyboard session

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.

As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.

That’s exactly what we’re breaking down in today’s conversation with video strategist and former global educator Chris Sulimay. He’s worked with educators, coaches, and speakers across the country to help them turn their knowledge into high-impact content, and his approach is refreshingly simple.

→ Learn how to create proof-based video content that shows your authority without feeling forced

→ Discover why consistency builds trust faster than any viral moment

→ Understand how to transform your expertise into a body of work that compounds over time

→ Get practical tips to upgrade your video quality, messaging, and confidence on camera

We’ll cover:

• The real reason educators struggle to stay visible online
• The mindset shifts you need to stop second-guessing your content
• How to turn everyday teaching moments into evergreen video assets
• Why clarity and repetition are the foundation of a sought after brand

If you’re ready to move past the “best kept secret” phase and start creating videos that position you as the expert you already are, this episode will show you exactly how.

Connect with Chris on Instagram

Visit his website - https://sulimayproductions.com/

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.

what we cover

→ How a peer led mastermind operates month to month with member taught masterclasses

→ The Jumpstart front end that warms a colder audience before high touch coaching

→ DM setter to discovery call sales flow, including qualification and close

→ What didn’t land with a low tier membership and how those lessons shaped the next move

→ Capacity solutions that keep depth intact with a rotating board of support

Along the way, we trace Lisa’s path from $14 cuts inside Walmart to a recognizable educator brand and community, with candid notes on cash flow, delivery, and mindset.

tactics you can try this week

→ Track member wins and turn them into next month’s trainings

→ Test a DM setter to prequalify leads and set calls with the right people

→ Create a bridge offer that onboards new buyers to your existing assets

→ Add a rotating board of support to increase touch points without hierarchy

→ Audit anything that feels heavy and sunset what is not landing

why this matters for educators

Strong offer structure and simple sales systems reduce churn, protect your capacity, and keep your mastermind valuable. This episode gives you examples you can adapt for hairstylists and creative educators without rebuilding your whole business.

time stamps

→ 00:00 Meet Lisa and Stylist Soul Tribe

→ 06:45 How a peer led mastermind actually runs

→ 14:20 What didn’t land with the low tier membership

→ 21:10 The Jumpstart front end and why it converts

→ 28:00 DM setter and discovery call flow

→ 36:40 Capacity, board of support, and member experience

→ 45:15 Identity, intuition, and fast messy action

→ 52:10 Takeaways for sustainable educator offers

resources

→ Connect with Lisa on Instagram @lisahuffhair

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Get 30 days of Kajabi for free

I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.

Why this matters for educators

→ Clean systems free up creative energy and improve the student experience

→ All-in-one delivery reduces manual tasks and broken zaps

→ Centralized data helps you decide with numbers, not emotions

→ Simple, reliable tools make consistency possible long term

The five tools I use and how

→ Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place

→ Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable

→ Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts

→ Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries

→ Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc

→ ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voice

What you’ll learn

→ How an all in one platform like Kajabi reduces friction across sales and delivery

→ The way I use Google Docs and Sheets to plan curriculum and track launches

→ Why Descript replaced multiple tools and cut editing time dramatically

→ Where AI fits as an assistant for formatting and repurposing your own language

→ How to decide whether your funnel needs fixes or just more traffic

Timestamps

→ 00:00 Welcome and why tools are not the strategy

→ 03:10 From pieced together systems to an all in one platform

→ 09:20 My Kajabi workflow for offers, emails, and analytics

→ 14:45 Google Docs, Sheets, and Forms for templates and tracking

→ 20:05 Zoom and Fathom for reliable delivery and transcripts

→ 24:30 Descript for editing, chapters, captions, and repurposing

→ 31:40 Using ChatGPT to format show notes and lesson descriptions

→ 36:10 The thread that ties my stack together and next steps

Links mentioned

→ Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk

→ Descript for recording and editing

→ Fathom AI for transcripts and recaps

Free up your focus

→ Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience

→ Start with one upgrade at a time and connect tools only where it truly saves time

If you loved this episode

→ Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next

→ Share this with an educator friend who needs a simpler setup

→ Leave a quick review so more educators can find the show

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to sustainable growth for hairstylists and beauty educators.

→ Hairstylists and educators ready to grow a profitable brand that actually sells

→ Creators shifting from business coaching to e-commerce and looking for clarity

→ Beauty pros who want to understand how marketing systems, funnels, and content strategy work together to scale

→ Why “impact first, income next” is the foundation of every strong educator brand

→ How Tyler pivoted from education to launching a stylist-owned wholesale hair extension company

→ The real difference between engagement metrics and conversion metrics on social media

→ How to use direct response content and simple paid ads that convert

→ What it takes to build brand resonance and trust in a crowded beauty market

→ Why patience, persistence, and authenticity beat viral content every time

You can buy visibility with ads, but you can’t buy brand resonance.

Conversion content rarely tops engagement charts—and that’s exactly why it works.

Clear messaging and strong brand foundations make every ad perform better.

The shortcut is consistency, not virality.

We revisit how Tyler joined Escape to Elevate to clarify his vision, then launched Styx Hair, an e-commerce brand that has quickly scaled to thousands of verified stylist accounts. You’ll hear how he identified a gap in the hair extension market, used direct response marketing to cut through the noise, and built a profitable educator-led business without chasing likes.

This episode is packed with practical lessons on educator marketing, e-commerce strategy for beauty professionals, and the mindset that helps you grow a brand that lasts.

Tyler, founder of Styx Hair — a stylist-owned extension company helping professionals earn more and deliver consistent quality.

→ Instagram: @styxhair

→ Website: styxhair.com

→ Instagram: @itsjodiebrown

→ Listen to more episodes of The Sought After Educator Podcast at itsjodiebrown.com/podcast

If this episode gave you clarity or inspiration, follow the show and leave a quick review.

DM me “conversion” on Instagram @itsjodiebrown if you’re ready to refine your messaging, elevate your marketing systems, and become the sought-after educator your industry needs.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.

You’ll learn:

→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience

→ How I use Descript to repurpose long-form content into shorter, high-impact clips

→ Why InShot is my go-to for quick mobile video edits and how Instagram’s new Edits app is starting to compete

→ How Captions makes it easy to add subtitles and even script face-to-camera reels

If you’ve ever felt like social media was eating up all of your time, these tools will help you cut through the noise and focus on what really matters: teaching, serving, and building a brand that lasts.

Next time, I’ll be sharing part two, where I break down the tools I use to actually create and deliver my education programs—everything from workbooks to hosting platforms to how I organize my student experience.

Make sure you hit subscribe so you don’t miss it, and if today’s episode helped you, tag me on Instagram @itsjodiebrown or send me a DM to let me know your biggest takeaway.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.

In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:

→ The humble expert who relies on reputation instead of clear brand positioning

→ The content hustler who posts every day without creating demand or conversions

→ The strategy hopper who chases new courses and templates instead of building structure

→ The best kept secret who struggles with visibility and relies only on referrals

→ The burnt out multi passionate who builds everything on adrenaline instead of systems

You will learn how to spot these patterns, why they show up in your business, and how to shift into clarity, structure, and a visibility strategy that actually converts.

This episode will help you:

✔ Understand the identity traps that keep educators invisible online

✔ Learn why brand clarity and a signature offer matter more than posting nonstop

✔ See how backend structure and client journey mapping support long term growth

✔ Build visibility strategies that connect to sales instead of just reach

If you are ready to move from being a hidden educator to becoming sought after in your industry, this conversation will give you the tools to start shifting today.

👉 Connect with Jodie on Instagram @itsjodiebrown

Learn more about The Sought After Educator Accelerator

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.

Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:

→ Align: clarifying your brand, message, and method so you create demand instead of just blending in

→ Anchor: building the backend systems and client journey that turn attention into traction and sales

→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain

You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.

This episode is packed with actionable insights that will help you:

✓Cut through vague, overused marketing language

✓Build a system that sells without relying only on Instagram stories

✓Understand the data behind your funnel so you can make smart decisions

✓Create content that connects to the lived experiences of your students

After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.

Resources + Links:

DM Jodie on Instagram: @itsjodiebrown

Check out The Sought After Educator Accelerator

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

The Sought After Educator Podcast is here.

Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.

Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:

→ Brand identity that sets you apart

→ Backend structure and systems that scale

→ Content and visibility that convert

Along with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses.

Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence.

If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place.

The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it.

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.

BIG NEWS!!!

This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.

Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.

Here’s what you need to know:

→ The podcast is getting a new name and direction

→ I’ll be taking a short break

→ We’re back in September with powerful new episodes

→ You don’t need to do anything... just stay subscribed right here

In the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show.

→ Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown

→ Share the show with a friend who’s building their own education brand

→ And hit follow so you’re the first to hear the new drop in September

Thanks for being here...what’s coming next is going to be so worth the wait.

XO Jodie

Mentioned in this episode:

ESCAPE TO ELEVATE RETREATS

For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.