Explore every episode of the podcast Sought After Educator
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why content alone won’t scale your education business ( and what to build instead) | 15 Sep 2025 | 00:18:08 | |
Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you. Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable: → Align: clarifying your brand, message, and method so you create demand instead of just blending in → Anchor: building the backend systems and client journey that turn attention into traction and sales → Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space. This episode is packed with actionable insights that will help you: ✓Cut through vague, overused marketing language ✓Build a system that sells without relying only on Instagram stories ✓Understand the data behind your funnel so you can make smart decisions ✓Create content that connects to the lived experiences of your students After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward. Resources + Links: DM Jodie on Instagram: @itsjodiebrown Check out The Sought After Educator Accelerator | |||
| New Name, Bigger Vision: The Sought After Educator Podcast | 10 Sep 2025 | 00:00:38 | |
The Sought After Educator Podcast is here. Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry. Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs: → Brand identity that sets you apart → Backend structure and systems that scale → Content and visibility that convert Along with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses. Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence. If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place. The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it. | |||
| What to do when you're "doing all the things", marketing consistently + showing up online... but you're not getting clients | 14 Apr 2025 | 00:33:43 | |
You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business. What we cover in this episode: → How to find and fix the bottlenecks in your funnel → The difference between a messaging problem and a traffic problem → Why “just adding more” isn’t always the answer → How to assess whether your sales page is doing its job → What to do when you’re not booking clients despite consistent content → A breakdown of one client funnel that 10x’d sales with a simple shift → How to avoid reactive marketing and make strategic changes that convert → The most common mistakes creatives make when trying to sell their offers → How to use your brand voice consistently across your entire funnel → The mindset shift you need if your last launch didn’t go as planned This episode is a must-listen if: ✓ You’ve launched something that didn’t convert and want to understand why ✓ You’re doing all the “right” things but not seeing results ✓ You’re tired of guessing and want a real strategy ✓ You want to become more intentional and effective with your marketing Links + Resources: Check out my free PRIVATE podcast The Content Edit Want more help refining your messaging or funnel strategy? Come hang out on IG @jodiebrown.co or check out my programs at www.jodiebrown.ca. | |||
| How to Build a Visual Brand That Builds Trust and Sells | 07 Apr 2025 | 00:37:59 | |
Follow the Visionary Rising on Instagram In this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts. | |||
| The Best PR Strategies for Coaches and Online Educators in 2025 | 31 Mar 2025 | 00:45:09 | |
Follow the Visionary Rising on Instagram In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements. | |||
| How Educators + Creative Entrepreneurs Can Use YouTube to Build Authority and Attract Dream Clients | 24 Mar 2025 | 00:34:26 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation. | |||
| Attract Clients Online with Smart SEO Strategies for Creative Entrepreneurs in 2025 | 17 Mar 2025 | 00:28:46 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success. | |||
| Create an epic online client experience with smart systems + simple automations | 10 Mar 2025 | 00:33:40 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies | |||
| Personal Style in Branding: Insights with Kelly Ryan | 03 Mar 2025 | 00:24:00 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success. | |||
| Personal brand foundations to build a thriving online business in 2025 | 24 Feb 2025 | 00:32:29 | |
Follow the Visionary Rising on Instagram In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy. - Welcome and Introduction - Michelle Knight's Background - Foundational Branding Framework - Branding Phase 1: Storytelling and Niche - Branding Phase 2: Ideal Customer - Branding Phase 3: Messaging - Branding Phase 4: Offers and Alignment - Building Community and SEO - Content Creation and Strategy - Lessons Learned and Final Thoughts - Where to Find Michelle Knight | |||
| Facebook & Instagram Ads: What Works, What’s a Waste, and What’s Worth Testing in 2025 | 17 Feb 2025 | 00:43:01 | |
Follow the Visionary Rising on Instagram In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention. Here’s what we cover:
Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro! Resources & Links Mentioned: Apple Podcast link for The Art of Online Business
If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way! | |||
| What’s Working NOW in Offer Strategy (ft. Ceels Lockley) | 10 Feb 2025 | 00:41:48 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025. | |||
| BIG NEWS for the Visionary Rising Podcast | 30 Jun 2025 | 00:01:40 | |
BIG NEWS!!! This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it. Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator. Here’s what you need to know: → The podcast is getting a new name and direction → I’ll be taking a short break → We’re back in September with powerful new episodes → You don’t need to do anything... just stay subscribed right here In the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show. → Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown → Share the show with a friend who’s building their own education brand → And hit follow so you’re the first to hear the new drop in September Thanks for being here...what’s coming next is going to be so worth the wait. XO Jodie | |||
| BTS on the first 5 years of my education + marketing business (my story part 2) | 03 Feb 2025 | 00:37:52 | |
Follow the Visionary Rising on Instagram In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold. 00:00 Reflecting on a Year of Transformation 00:38 Kicking Off 2025 with Exciting Business Ventures 01:34 Journey from Hairstylist to Educator 02:50 Building the Foundations of an Online Business 05:24 Launching Group Coaching Programs 08:41 Expanding and Collaborating in 2021 14:10 Balancing Multiple Business Ventures 15:27 The Birth of Escape to Elevate Retreat 26:05 Challenges and Growth in 2024 34:09 Stepping into 2025 with Confidence | |||
| Growing + marketing your online business in 2025 - How to sell more offers and build your audience | 27 Jan 2025 | 00:37:04 | |
Follow the Visionary Rising on Instagram In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility. 00:00 Welcome and Introduction 00:29 Louise's Journey into the Online Space 02:32 The Appeal of Time and Location Freedom 03:45 Navigating Ups and Downs in Online Business 05:43 Adapting Strategies for Success 09:22 The Importance of Fundamentals 17:54 Balancing Work and Personal Life 23:27 Effective Lead Generation Strategies for 2025 29:14 Building an Ideal Offer Ecosystem 34:10 Conclusion and Where to Find More | |||
| $20K in a year from TikTok shop - A masterclass in monetizing content | 20 Jan 2025 | 00:38:01 | |
Follow the Visionary Rising on Instagram Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable. Here’s what we cover:
Harley’s experience shows that with the right strategies, you can successfully adapt and thrive, even in an ever-changing social media landscape. Follow Harley on Instagram: @harleydoeshair_ | |||
| Market Sophistication 101 - Evaluate your messaging to sign more clients + make more sales | 13 Jan 2025 | 00:10:25 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique value proposition, focusing on the outcomes and aspirations of their ideal clients. This episode provides actionable insights to help business owners stand out and truly connect with their target audience. 00:00 Introduction to Effective Marketing 00:50 Understanding Market Sophistication 01:15 The Chocolate Bar Analogy 03:02 Differentiating Your Brand 04:24 Action Plan for Marketing Success 06:16 Final Thoughts and Next Steps | |||
| Evergreen Funnels 101: Lessons from a 7 figure course creator | 06 Jan 2025 | 00:34:42 | |
Follow the Visionary Rising on Instagram In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies. 00:00 Introduction and Guest Welcome 00:22 Journey to Evergreen: From Launching to Evergreen Funnels 01:57 Creating and Evolving Online Courses 12:13 Live Launching vs. Evergreen: Key Differences 15:21 Evergreen Funnel Strategies and Best Practices 20:20 Market Sophistication and Positioning 24:30 Are You Ready for an Evergreen Funnel? 27:42 Conclusion and Final Thoughts | |||
| 12 Instagram Content Microtweaks | 23 Dec 2024 | 00:16:50 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top-performing posts for maximum impact. Tune in to discover how small changes can lead to significant results in your Instagram marketing efforts. 00:00 Add Text Captions for Better Engagement 02:10 Hook Your Audience from the Start 03:49 Simple Tweaks for High-Quality Content 04:47 Refine Your Hooks for Maximum Impact 05:50 Break Up Your Text for Better Readability 06:05 Use Multiple Clips in B Roll Reels 06:24 Focus on Specific Topics in Posts 06:50 Create a Content Series for Complex Topics 07:11 Scrap Stock Photos and Create Your Own 08:42 Revisit Canva Templates for Consistency 09:02 Analyze Top Performing Content 10:01 Create a Week's Worth of Content Easily 13:54 Conclusion and Final Tips | |||
| Make money online in 2025 and manage it (what's working now) | 16 Dec 2024 | 00:38:11 | |
Follow the Visionary Rising on Instagram Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience. Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run without you, this episode is packed with golden nuggets. Alyssa shares her journey—from launching her first course that didn’t sell to running multiple six-figure businesses—and gives actionable strategies to help you stabilize cash flow, optimize profit margins, and embrace the evolution of your business. We also talk about: Why profit matters more than revenue—and how to keep more of what you earn. The power of snackable offers (and why they’re the key to cash flow consistency). What to do when a launch doesn’t go as planned. How to shift into evergreen strategies that support your bottom line. The mindset and resilience you need to thrive through the highs and lows of entrepreneurship This one’s a masterclass in systems, money, and business growth, so grab your notebook and tune in! Links Mentioned: Follow Alyssa on Instagram: @MagneticProfits Learn more about Alyssa’s services and free resources: magneticprofits.com Ellen Yin’s "Paid to Create" method (resource discussed during the episode): cubicletoceo.co The Big Leap (book recommendation): Find it here Connect with Me: Follow me on Instagram: @hairbyhunty Learn more about my work: jodiebrown.ca If you loved this episode, don’t forget to: Subscribe to The Visionary Rising podcast so you never miss an episode. Leave a review—it helps so much! | |||
| How Educators Can Make More Impact and Create Better Results for their Clients | 09 Dec 2024 | 00:35:14 | |
Follow the Visionary Rising on Instagram In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments. 00:00 Introduction and Greetings 00:06 Diving into Education and Attention Spans 01:08 Chris's Journey into Education 03:34 Key Insights on Effective Teaching 05:50 Common Mistakes in Education 10:30 Branded vs. Independent Education 21:52 Engaging Learners Effectively 28:07 Future Trends in Education 30:02 Conclusion and Farewell | |||
| 5 Reasons you may not be getting great results from Instagram (and how to fix them) | 02 Dec 2024 | 00:25:11 | |
Follow the Visionary Rising on Instagram In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The speaker encourages listeners to take actionable steps towards refining their approach and offers additional resources for those looking to dive deeper. 00:00 Introduction: The Biggest Mistake in Content Strategy 00:43 Defining Your Content Strategy 02:24 The Pitfalls of Chasing the Algorithm 06:00 Mistake #2: Misinterpreting Data 14:35 Mistake #3: The Power of Storytelling 16:55 Mistake #4: Targeting the Right Audience 18:10 Mistake #5: Consistent Brand Voice 20:33 Conclusion and Recap | |||
| Building Your Brand, and Maximizing your Visibility through Podcasting | 25 Nov 2024 | 00:42:12 | |
Follow the Visionary Rising on Instagram In this episode, Jessica Bergio shares her journey of starting a podcast and how it has significantly impacted her business and brand visibility. She discusses strategies for building and growing a podcast, the importance of having a clear vision for your brand, and how to create content that resonates with your audience. Jessica also provides insights into monetizing a podcast and increasing downloads through effective marketing and social media strategies. Tune in to learn how podcasting can help you deepen connections, establish authority, and grow your business. 00:00 Welcome and Introduction 00:39 The Power of Podcasting 01:48 Starting Your Own Podcast 02:39 Building Your Brand Through Podcasting 06:09 Overcoming Challenges and Finding Clarity 08:45 Consistency and Content Creation 18:09 Monetizing Your Podcast 20:46 Starting with Brand Collaborations 21:15 Monetization Strategies for Content Creators 22:12 Increasing Podcast Downloads 23:44 Effective Marketing Techniques 25:51 Leveraging Social Media for Podcast Growth 28:36 Connecting with Other Podcasters 32:10 SEO and Omnipresence 35:35 Final Tips for Podcast Success | |||
| The difference between announcing and marketing your education | 18 Jun 2025 | 00:22:00 | |
There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down. Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you. Inside, we cover:
Plus, I’m sharing exactly why I created the Seen and Sought After live workshop — and how it’s going to help you shift from just being visible to building a demand-driven brand. 🎟 Join Seen + Sought After for just $33: https://jodie-brown-f820.mykajabi.com/seenandsoughtafter?preview_theme_id=2161180588 🖥 Website: www.jodiebrown.ca 🎧 Done For You Marketing + Strategy: www.aligncreativeco.com 📲 Follow along on Instagram: @itsjodiebrown | |||
| Scaling Your Business Without Sacrificing Yourself | 11 Nov 2024 | 00:41:26 | |
Follow the Visionary Rising on Instagram In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights the significance of investing in education, mentorships, and retreats. Kelly also shares details about her own transformative retreats designed for female entrepreneurs to rejuvenate and connect. This insightful conversation offers valuable lessons for any entrepreneur looking to build a sustainable and fulfilling business. 00:00 Introduction and Guest Welcome 00:37 Kelly's Journey: From Burnout to Balance 02:35 Challenges of Running a Business 05:14 The Importance of Systems and Policies 08:13 The Inflection Point: Realizing the Need for Change 13:00 Implementing Change and Self-Care 21:50 Emotional Regulation and Leadership 33:17 Conclusion and Retreat Information | |||
| Must Have Tech Tools For Running My Online Business | 05 Nov 2024 | 00:22:13 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, we delve into the must-have tech tools that streamline business operations and elevate productivity. Discover why Kajabi tops the list for hosting courses, coaching, and email marketing all in one place. Learn about the game-changing features of Descript for video and podcast editing, and how InShot simplifies mobile video editing for social media content. Finally, explore the benefits of Asana for project and task management to keep your business organized and on track. Tune in for insights and recommendations on making the most of these powerful tools. 00:00 Introduction to My Favorite Business Tools 00:18 Deep Dive into Kajabi 02:39 Kajabi for Coaching and Courses 05:00 Kajabi for Sales and Marketing 07:17 Alternatives to Kajabi: Flowdesk and Thrivecart 10:25 Descript: The Ultimate Editing Tool 16:08 InShot: Mobile Video Editing Made Easy 17:35 Asana: Project Management Simplified 19:56 Conclusion and Final Thoughts | |||
| Instagram Visibility Tips to Boost Views | 28 Oct 2024 | 00:25:56 | |
Follow the Visionary Rising on Instagram In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories with text overlays, new features like 'reveal,' and interactive elements to increase visibility and meaningful connections. Additionally, we cover tips for utilizing Instagram's story features, repurposing content, creating engaging carousel posts, and enhancing Reels with visual hooks, high-quality media, and compelling initial hooks. Tune in for practical advice to amplify your online presence and connect deeply with your audience. 00:00 Introduction to Boosting Instagram Visibility 00:11 The Importance of Brand and Messaging 00:50 Personal Experience with Engagement and Reach 01:58 Optimizing Content for Visibility 03:21 Instagram Stories: Strategies for Increased Views 07:59 Effective Use of Instagram Story Features 11:33 Quick Tips for Instagram Feed Posts 12:55 Exploring Multi-Thread Posts 13:21 Repurposing Threads for Instagram 14:12 Sharing Threads to Stories 16:07 Creating Carousel Posts 17:56 Boosting Views on Reels 20:54 Optimizing Video and Audio Quality 22:56 The Importance of Hooks 23:24 Final Thoughts and Encouragement | |||
| 36 Lessons in 36 Years (Part 2) | 15 Oct 2024 | 00:25:03 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abundance mindset. Entrepreneurs are provided with valuable takeaways on mindset, creativity, and success, underscoring the significance of self-definition, boundary setting, and consistency. Through personal anecdotes and thoughtful reflections, the host emphasizes self-kindness, authenticity, and growth, aiming to inspire listeners to embrace their own journeys with confidence and clarity. 00:00 Introduction and Personal Reflections 00:54 Lesson 19: Balance and Adaptability 03:48 Lesson 20: You Can't Please Everyone 04:25 Lesson 21: Vision Casting and Leadership 07:06 Lesson 22: Personal Branding 07:38 Lesson 23: Enjoying Hobbies 08:25 Lesson 24: Scarcity vs. Abundance Mindset 10:48 Lesson 25: Defining Success 12:27 Lesson 26: The Impact of Noise on Creativity 13:21 The Power of Decision Making 13:50 Creativity Needs Structure 15:18 Building and Maintaining Trust 16:33 Trusting Your Gut 18:29 You Are Enough 20:37 Embracing Growth and Discomfort 21:36 Avoiding Comparison 22:15 Authenticity in Action 23:40 Final Thoughts and Gratitude o- | |||
| 36 Lessons in 36 Years (Part 1) | 07 Oct 2024 | 00:31:51 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. She also emphasizes the importance of integrating inspiration, setting boundaries, and surrounding oneself with 'expanders' rather than mentors who only validate one's current state. This episode serves as a personal and motivational reflection aimed at helping others in their entrepreneurial and personal growth journeys. Jody invites listeners to share their feedback and engage with her on Instagram as she prepares to reveal the next set of lessons. 00:00 Introduction and Birthday Reflections 01:12 Lesson 1: The Power of Cutting Complaints 03:20 Lesson 2: Timelines Are Self-Imposed 07:59 Lesson 3: Dream Big, Live Big 09:01 Lesson 4: Embrace Your Creativity 11:28 Lesson 5: Rejection is Redirection 17:01 Lesson 6: Integration Over Inspiration 19:45 Lesson 7: Avoid the Scarcity Trap 21:14 Lesson 8: The Pitfalls of General Advice 22:28 Lesson 9: Teaching People How to Treat You 23:00 Lesson 10: Personal Development is Layered 25:10 Lesson 11: Leadership and Decision-Making 28:40 Lesson 12: Seek Expanders, Not Validators 29:25 Lesson 13: Authenticity and Authority 30:06 Conclusion and Next Episode Preview | |||
| Cutting through the noise with CLEAR messaging and offers | 01 Oct 2024 | 00:20:50 | |
Follow the Visionary Rising on Instagram In this episode, we delve into the significance of clarity for creatives, entrepreneurs, and educators marketing themselves online. We explore two critical aspects: overall brand clarity and clarity around your offers. The episode provides self-audit questions to evaluate the clarity of your messaging, brand voice, and offers. It highlights the importance of specificity in content and offers, ensuring they align with your brand's purpose. The episode concludes with a glimpse into the next topics: authority and presentation, emphasizing the importance of trust and visual communication in building a strong brand. 00:00 Introduction to Clarity 01:23 Understanding Brand Clarity 03:32 Evaluating Your Content 08:37 Clarity in Your Offers 11:42 Communicating Benefits Over Features 15:52 Conclusion and Next Steps | |||
| Not where you wanna be in your creative business? Listen to this | 23 Sep 2024 | 00:28:01 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the often uncomfortable topic of self-sabotage. Addressing entrepreneurs at all levels, Jody explores three specific ways individuals might be sabotaging their success and provides tools to recognize and counter these behaviors. Emphasizing the importance of awareness rather than perfection, the episode encourages listeners to break free from self-imposed barriers and make empowered choices moving forward. Jody also invites listeners to continue the conversation on Instagram. 00:00 Welcome to the Visionary Rising Podcast 00:11 Understanding Self-Sabotage 00:47 Personal Experiences and Insights 01:07 Consistency vs. Perfection 01:41 Empowerment and Moving Forward 02:04 Join the Conversation | |||
| Positioning yourself as the heart, soul and face of your personal brand [The Personal Brand Series Part 3] | 16 Sep 2024 | 00:21:45 | |
Follow the Visionary Rising on Instagram In this final episode of the personal brand series, we delve into how to authentically incorporate your unique story, vision, voice, and experiences into your brand. We explore the significance of connecting with your audience by authentically showcasing who you are. Covering key themes from previous episodes, we discuss overcoming challenges, maintaining a balance between relatability and authority, and effectively using video and voice content to build trust. The episode emphasizes the importance of being genuine and strategic in your branding approach to truly resonate with your audience and set yourself apart. 00:00 Introduction to Infusing Yourself into Your Brand 00:40 Recap of Previous Episodes 01:38 Incorporating Your Personal Story 04:04 Sharing Your Vision 05:53 Finding Your Unique Voice 12:41 Balancing Relatability and Authority 15:11 Using Video and Voice Content 17:51 Conclusion and Next Steps | |||
| Be the guide, not the hero [The Personal Brand Series Part 2] | 09 Sep 2024 | 00:26:28 | |
Follow the Visionary Rising on Instagram This episode challenges conventional marketing and branding wisdom by deconstructing the hero versus guide framework within storytelling. Emphasizing the value proposition at the core of branding, the episode advises entrepreneurs to position themselves as guides that help clients achieve their goals, rather than centering the brand around their own story. Real-life examples from movies like 'Star Wars' and 'The Devil Wears Prada' illustrate the importance of making clients the heroes of their own journeys. The episode also explores the 'confidence gap'—the notion that clients sometimes lack faith in their own abilities to succeed—and provides actionable tips for shifting brand narratives from self-focused to client-centric. | |||
| Why “you are the niche” is terrible advice [The Personal Brand Series Part 1] | 02 Sep 2024 | 00:19:35 | |
Follow the Visionary Rising on Instagram This episode addresses the common advice that 'you are your niche' often given to entrepreneurs and educators. The host explains why this advice can be misleading without proper context and launches a series to clarify what a personal brand truly is. By focusing on how to develop a personal brand strategically, the host emphasizes the importance of having a clear, niche-specific approach in the early stages of entrepreneurship. The episode also touches upon being the guide rather than the hero in your client's journey and promises further insights in upcoming parts of the series. 00:00 Introduction: The Misleading Advice of 'You Are Your Niche' 00:33 The Problem with Oversimplified Advice 01:16 Clarifying Your Brand and Niche 02:00 The Role of Personal Branding 02:29 Pitfalls of Misunderstanding 'You Are Your Niche' 02:53 Strategic Personal Branding Tips 03:45 The Importance of Focus and Specificity 06:27 Balancing Authenticity and Strategy 09:16 Building a Sustainable Personal Brand 16:23 Conclusion and Next Steps | |||
| The identity shift from service provider to educator | 04 Jun 2025 | 00:33:14 | |
Follow the Visionary Rising on Instagram In this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of having a support system, and investing in personal and professional development. The conversation emphasizes the value of understanding sales as education, the role of resilience in entrepreneurship, and the power of community in navigating the challenges of running a business. | |||
| Entrepreneurial Success Habits That Have Nothing to Do With Work | 26 Aug 2024 | 00:25:39 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, Jodie Brown shares essential success habits for entrepreneurs that focus on personal well-being rather than just work. She discusses the importance of self-care, proper sleep, meal prepping, and regular exercise for sustaining energy and mental clarity. Jody also highlights the significance of customizing a work schedule around natural productivity rhythms, outsourcing non-business tasks, setting boundaries in personal life, and developing self-awareness to address limiting habits and patterns. These insights are geared towards building a sustainable business that integrates smoothly into a balanced personal life. 00:00 Introduction to Entrepreneurial Success Habits 00:53 The Importance of Personal Wellbeing 01:45 Habit 1: Taking Care of Your Body 05:36 Habit 2: Getting Enough Sleep 07:21 Habit 3: Regular Exercise 08:39 Habit 4: Structuring Your Schedule 10:24 Habit 5: Outsourcing and Support 12:35 Habit 6: Setting Personal Boundaries 17:11 Habit 7: Self-Awareness and Personal Development 22:11 Conclusion and Recap | |||
| Getting the best results from hiring out your marketing | 19 Aug 2024 | 00:37:00 | |
Follow the Visionary Rising on Instagram In this episode, Jodie explores the benefits of outsourcing marketing tasks as an entrepreneur, drawing from personal experience and audience insights. The episode outlines the best reasons to outsource, such as focusing on your zone of genius, and highlights the importance of working with professionals who understand your industry. Key insights from different business owners underscore how strategic outsourcing can lead to fantastic outcomes. The host also discusses when it might not be the right time to outsource and emphasizes the necessity of understanding your brand and audience before delegating tasks. The episode provides valuable advice on how to achieve the best results from hiring experts for your marketing needs. 00:00 Introduction to Outsourcing Marketing 01:02 Real-Life Outsourcing Experiences 02:33 The Importance of Industry Understanding 03:28 Different Ways to Outsource Marketing 05:32 Understanding Conversion Copywriting 07:40 Best Reasons to Outsource Content Creation 15:38 Leveraging Your Zone of Genius 25:11 Signs You're Not Ready to Outsource 34:06 Conclusion and Final Thoughts | |||
| Redefining "ease" and creating long term success with Melanie Aubert | 05 Aug 2024 | 00:29:08 | |
Follow the Visionary Rising on Instagram In this special episode of the Visionary Rising podcast, host interviews her coach, Melanie Aubert. They discuss Melanie’s journey from being a corporate dropout to becoming a multi-seven-figure CEO, her refreshing take on business strategies, and the common misconception of ease with comfort. Melanie shares insights on the effort needed to achieve effortlessness in business, the importance of long-term vision, and the evolving dynamics in the online space. They also delve into the challenges of personal branding, the significance of authenticity, and balancing business evolution with personal well-being. 00:00 Welcome to the Visionary Rising Podcast 00:56 Meet Melanie Aubert: Corporate Dropout to CEO 01:54 The Effort Required for Effortlessness 04:34 Live Launching vs. Evergreen Offers 09:16 The Importance of Personal Branding 14:53 Shifts and Predictions in the Online Space 22:38 Balancing Business Evolution and Personal Life 27:14 Conclusion and Where to Find Melanie | |||
| Aligned Sales Series Part 3 - Stand out and be seen | 29 Jul 2024 | 00:32:12 | |
Follow the Visionary Rising on Instagram In part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique perspectives, and impactful offers. Through personal anecdotes and examples, the episode conveys the importance of intentional differentiation, urging listeners to leverage their unique qualities to create a brand that stands out from the noise. 00:00 Introduction to Differentiation and Branding 01:28 Embracing Competition and Neutrality 02:25 The Pitfalls of Copying Others 03:39 Discovering Your Unique Qualities 05:12 The Importance of Intentional Differentiation 09:28 Defining Your Vision and Values 16:49 Understanding Your Style and Expertise 23:35 Crafting Unique Perspectives and Offers 28:33 Conclusion and Final Thoughts | |||
| BONUS: Escape To Elevate Convos with Past Attendees | 25 Jul 2024 | 00:22:03 | |
In this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke. They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats. For more information, visit www.escapetoelevate.com or connect on Instagram at instagram.com/itsjodiebrown. | |||
| The Aligned Sales Series Part 2 - Giving your launch + marketing strategies enough time to work | 22 Jul 2024 | 00:30:15 | |
Follow the Visionary Rising on Instagram In the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity of strategic changes based on long-term goals, market sophistication, and consistent client feedback, while cautioning against frequent shifts driven by boredom or temporary dissatisfaction. Key topics include the importance of analyzing and refining marketing strategies, the impact of sustained efforts on business growth, and the potential downsides of constant pivots. Jodie also highlights two appropriate times for significant changes in business strategies. Tune in for valuable insights aimed at fostering long-term stability and success. 00:00 Introduction and Episode Overview 00:28 The Football Analogy: Lessons in Resilience 04:48 Business Evolution vs. Reactive Pivots 06:18 Defining Evolution in Business 08:41 The Pitfalls of Constantly Pivoting 09:45 The Importance of Consistency and Focus 20:52 When to Pivot: Testing and Iteration 28:13 Conclusion and Next Episode Teaser | |||
| BONUS: Escape your day to day and elevate your brand (Live Replay with Sherry Nelson) | 16 Jul 2024 | 00:24:51 | |
Visit www.escapetoelevate.com for more info and to apply! In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat. They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth. Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives. They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone. Sherry shares her career developments. Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply. | |||
| The Aligned Sales Series Part 1 - Speak to your clients where they are at | 15 Jul 2024 | 00:21:52 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding the client's day-to-day experiences can significantly improve marketing strategies. Jody provides actionable insights and examples, teaches how to effectively communicate client experiences, and offers tips on gathering client feedback for better tailored marketing efforts. This episode sets the stage for a three-part series aiming to boost conversions and deepen audience connections. 00:00 Introduction to Pain Point vs. Desire Based Marketing 02:14 Understanding Client Awareness Levels 03:08 The Importance of Positioning in Marketing 05:45 Speaking to Client Experiences 10:27 Practical Tips for Connecting with Your Audience 13:36 Market Research Strategies 16:44 Applying Insights to Your Marketing 18:53 Conclusion and Next Steps | |||
| How to bust through creative blocks + find inspiration in your business | 09 Jul 2024 | 00:37:01 | |
The Power of White Space: Boosting Creativity and Preventing Burnout In this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practice of digital detox. The episode also emphasizes the psychological benefits of creating pauses in your schedule, enhancing focus, and allowing new ideas to flourish. 00:00 Introduction: The Power of White Space 02:33 Welcome to Visionary Rising 03:37 Understanding Creative Blocks 04:58 Personal Story: Birth of Escape to Elevate 09:10 The Science Behind White Space 12:34 Benefits of White Space 21:19 Creating White Space in Your Life 25:03 Optimizing Your Environment for Creativity 30:36 Digital Detox for Enhanced Creativity 34:08 Challenge: Implementing White Space 35:58 Conclusion: Recap and Final Thoughts Here's a list of the studies and books referenced in this episode: The Big Leap by Gay Hendricks The Art of Thought (1926)
A Study from the University of California, Santa Barbara
The Power of Full Engagement by Tony Schwartz and Jim Loehr
Study Highlighted by Tromeg
Research from Princeton University Neuroscience Institute
Study Published in the Journal of Environmental Psychology
Harvard Health Study
Stanford University Study
American Psychological Association
Arianna Huffington's Book, Thrive
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| Facebook + Instagram ads for creative entreprenuers | 01 Jul 2024 | 00:32:14 | |
Follow the Visionary Rising on Instagram In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before running ads, what types of businesses should invest in ads, understanding different ad objectives, setting up tracking mechanisms, and how to maximize ad budgets. Melissa also emphasizes the significance of integrating organic strategies with paid ads, the impact of recent changes in tracking technologies, and offers practical advice for those looking to scale their online presence effectively. 00:00 Introduction and Welcoming Melissa 00:11 Melissa's Journey in the Online Space 01:37 First Steps into Digital Marketing 03:43 Building a Successful Agency 27:35 Final Thoughts and Where to Find Melissa | |||
| What to know before planning your first retreat or conference | 21 May 2025 | 00:47:59 | |
Follow the Visionary Rising on Instagram In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses. | |||
| Get more eyes on the content you've already created with SEO + Pinterest | 17 Jun 2024 | 00:31:37 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the importance of keyword research, and how to drive traffic from Pinterest to your website. Molly also provides insights on repurposing content and the significance of mobile optimization for websites. 00:00 Welcome to the Visionary Rising Podcast 00:23 Meet Molly Ho: Marketing Strategist Extraordinaire 00:59 Molly's Journey into Marketing 03:05 The Power of Pinterest and SEO 06:50 Is Pinterest Right for Your Business? 08:29 Getting Started with Pinterest 18:15 Repurposing Content for Pinterest 21:21 Blogging: An Evergreen Strategy 25:53 SEO and Keyword Research Tips 29:22 Final Tips and Farewell | |||
| How to get featured in the media + grow your brand with PR | 10 Jun 2024 | 00:36:15 | |
Follow the Visionary Rising on Instagram In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage. Takeaways
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| When marketing just feels hard - here's what you can do | 03 Jun 2024 | 00:24:27 | |
Follow the Visionary Rising on Instagram In this episode, Jodie discusses the challenges entrepreneurs face when marketing feels hard. She identifies three key areas: confidence, structure, and lack of results. Jodie provides insights and strategies for addressing each of these challenges, offering practical advice and actionable steps for overcoming them. She also shares a valuable tip for reigniting creativity and marketing enthusiasm. This comprehensive discussion offers insights and actionable advice for both new and experienced entrepreneurs. Takeaways
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| How to avoid validation addiction + use Instagram more strategically | 27 May 2024 | 00:25:16 | |
Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, we delve into the world of social media analytics, exploring how entrepreneurs can leverage data to their advantage while avoiding common pitfalls. We discuss the importance of differentiating content strategies between entrepreneurs and influencers and highlight key traps such as validation addiction, reading data too soon, and short-term thinking. Learn actionable tips to optimize your content, measure analytics effectively, and maintain an experimental mindset for long-term success. 00:00 Welcome to the Visionary Rising Podcast: Navigating Social Media Analytics 00:42 Understanding Analytics Traps and Strategic Social Media Use 01:54 The Pitfalls of Validation Addiction in Social Media 07:49 Avoiding the Trap of Reading Data Too Soon 11:52 Exploring the Third Trap: Short-Term Thinking 12:39 Leveraging Analytics for Long-Term Success 19:52 Recap and Final Thoughts on Social Media Strategy | |||