SoMoCast by SoMo Borac – Details, episodes & analysis

Kako umjetna inteligencija mijenja poslovanje, a kako društvo? Mogu li AI agenti postati neizostavni dio svakodnevnog poslovanja i gdje završava granica između automatizacije i ljudske kontrole?

U četvrtoj epizodi SoMoCasta nova voditeljica Ivanka Mabić Gagić, izvršna direktorica Httpoola by Aleph Hrvatska, ugostila je Hajdi Ćenan, suosnivačicu i CEO startupa airt.

U otvorenom razgovoru Hajdi govori o razvoju umjetne inteligencije, ulozi AI agenata u optimizaciji poslovnih procesa te o važnosti ljudskog nadzora u digitalnom svijetu. Dotaknule su se i tema ravnopravnosti spolova u tehnologiji, hrvatske startup scene i izazova koje donose dezinformacije i deepfake sadržaji.

Nova epizoda donosi i svježu energiju s Ivankinim prvim voditeljskim nastupom pa poslušajte razgovor koji otvara nova pitanja o budućnosti tehnologije, biznisa i društva.

Moderatorica: Ivanka Mabić Gagić, Aleph Group

/ linkedin.com/in/ivanka-mabić-gagić-9a09a515

Gošća: Hajdi Ćenan, airt

/ linkedin.com/in/hajdi

Podcast o najvažnijim temama iz digitalnog svijeta

SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga. Pridružite se našoj moderatorici Ivanki Mabić Gagić u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija.

Ne propusti nove epizode SomoCasta:

Spotify: https://open.spotify.com/show/7D5QnD2...

Apple: https://podcasts.apple.com/hr/podcast...

Deezer: https://www.deezer.com/en/show/5351677

Zaprati nas na društvenim mrežama:

LinkedIn: / somo-borac

Instagram: / somoborac

Facebook: / somoborac

SoMoCast se snima u / @voyohrvatska studiju

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Kako izgleda put od hrvatskog marketinga do globalne karijere u Dubaiju? Što znači biti “uncomfortably excited” i zašto je taj osjećaj presudan za napredak?

U trećoj epizodi SoMoCasta razgovaramo s Ivom Kutle Škrlec, direktoricom marketinga za Hilton MEA, koja već više od desetljeća živi i radi u Dubaiju. Podijelila je s nama priču o slučajnom početku karijere, iskustvima iz Googlea i Hiltona, važnosti umrežavanja te izazovima života na tržištu koje je “istovremeno vrlo brzo i vrlo sporo”.

Poslušajte cijelu epizodu ako vas zanima kako izgleda karijera u međunarodnom okruženju i kako prepoznati trenutak za novi korak!

Moderator: Nikola Vrdoljak, 404 agency 

/ https://www.linkedin.com/in/nikolavrdoljak/ 

Gost: Iva Kutle Škrlec 

/ linkedin.com/in/iva-kutle-škrlec-55845a26 

Podcast o najvažnijim temama iz digitalnog svijeta. SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga.

Pridružite se našem moderatoru Nikoli Vrdoljaku u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija. 

Ne propusti nove epizode SomoCasta: 

Spotify: https://open.spotify.com/show/7D5QnD2... 

Apple: https://podcasts.apple.com/hr/podcast... 

Deezer: https://www.deezer.com/en/show/5351677 

Zaprati nas na društvenim mrežama: 

LinkedIn: https://www.linkedin.com/company/somo-borac/ 

Instagram: https://www.instagram.com/somoborac/ 

Facebook: https://www.facebook.com/somoborac/ 

SoMoCast se snima u https://www.youtube.com/@voyohrvatska studiju

Hosted on Acast. See acast.com/privacy for more information.

Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova. 

U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište?

S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su usporedivi s većinom europskih medija što se i vidi po raznim rezultatima AdExa. Ono po čemu je različito hrvatsko tržište je po navikama -  Hrvati, za razliku od drugih tržišta, zapravo jako konzumiraju medije zbog čega portali danas imaju ogromnu čitanost i brojke im ne padaju. No, gdje se tu uklapa pretplata? Iako je Stipe smatra samo jednim od izvora prihoda medija, smatra da je izrazito bitan alat za povećanje kvalitete sadržaja na tržištu.

Koji model pretplate koriste u Hanza Mediji, imaju li mediji zapravo održivi model poslovanja te kako vidi razvoj Digital odjela Hanza Medije u sljedećih 3-5 godina – saznajte u najnovijoj epizodi! 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Stipe Grubišić

https://www.linkedin.com/in/stipegrubisic/ 

Hosted on Acast. See acast.com/privacy for more information.

Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!

Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema potrebama tržišta.

Koje dvije društvene mreže su suvlasnici Alepha, što misli o Metaversu, ali i koji trendovi nas očekuju sljedeće godine – saznajte u najnovijem izdanju SoMoCasta! 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Ivanka Mabić Gagić

https://www.linkedin.com/in/ivanka-mabi%C4%87-gagi%C4%87-9a09a515/

Hosted on Acast. See acast.com/privacy for more information.

Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.

After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia.

What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this.

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Matej Lončarić

https://www.linkedin.com/in/matejloncaric/ 

Hosted on Acast. See acast.com/privacy for more information.

After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours come up? And how did his expertise in building digital products and user experience help him in the creation of this platform? 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Viktor Marohnić

https://www.linkedin.com/in/viktormarohnic/

Hosted on Acast. See acast.com/privacy for more information.

In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.

Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.

Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!

Guest: Ozren Kronja

https://www.linkedin.com/in/ozren-kronja-777832a5/ 

HUDI

Guest: Vjekoslav Srednoselec

https://www.linkedin.com/in/vjekoslavsrednoselec/ 

dentsu Croatia

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From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.

In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models.

Join our host, Nikola, in the second episode of SoMoCast as we embark on a quest to answer the ultimate question – can AI truly enhance our lives?

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Mislav Malenica

https://www.linkedin.com/in/mmalenica/ 

Mindsmiths 

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Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.

The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.

Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Miran Pavić

https://www.linkedin.com/in/miranpavic/

Telegram Media Group

https://telegramgrupa.hr/ 

Hrvatska Udruga Digitalnih izdavača 

https://hudi.hr/ 

General description

SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.

Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.

If you prefer audio only, listen to us on: 

Spotify 👉 https://spoti.fi/3BNAc21 

Deezer 👉 https://bit.ly/3LIJXTP 

Apple podcast 👉https://apple.co/3dSPQB8

Follow SoMo Borac powered by Httpool on social media:

Facebook 👉 https://www.facebook.com/somoborac 

Instagram 👉https://www.instagram.com/somoborac/ 

LinkedIn 👉https://www.linkedin.com/company/somo-borac/ 

Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464 

Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/ 

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Hosted on Acast. See acast.com/privacy for more information.