Explore every episode of the podcast Sola Stories
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 107. Insights on Salon Independence with the 2024 Faces of Sola | 24 Jul 2024 | 00:42:51 | |
This podcast is brought to you live from the Sola Sessions stage in Las Vegas! We sat down with our 2024 Faces of Sola class and the incredible Nina Tulio to discuss all things related to independence and life within our four suite walls. We delve into the challenges we face and how to overcome them, balancing business ownership with personal life, effective social media practices, and everything in between. Join Amanda Brown, Brea Retic, Gino Rodney, Tiffani Beste, Netty Serino, Courtney Warda, Kimberly Marina, and Veronica Pontes for an honest and inspiring conversation.
Links and Resources: Follow Sola on Social:
Connect with Our Guests: @kimberlymarina.hair | |||
| 106. Taking Control of Your Finances with Nina Tulio | 16 Apr 2024 | 00:56:29 | |
In this episode, Nina Tulio joins us to chat about taking control of your finances and getting set up for fiscal success. She shares insights on how much money of your net earnings to set aside, and her top budgeting and financial strategies to ensure you power through this year on solid financial grounds! Press play and get her top tips. Links and Resources:
Follow Sola on Social:
Connect with Nina: | |||
| 97. Setting Salon Prices with Joey Figueiredo | 02 Feb 2022 | 00:45:03 | |
As you think about the ways you can work smarter in your salon this year, it is natural to think about setting boundaries and creating salon policies. By creating and implemeting salon policies, you are putting rules in place to help define your boundaries with yourself and with your clients. Salon policies will help you create a safe, organized and fair environment in your salon. Policies also help you set expectations with your clients which will essentially help protect you and your business. Today’s guest comes to us from Prarie Village, Kansas where he runs his business in a double sized Sola studio. Joey Figueiredo is one of our Faces of Sola, an educator, content creator, photographer, and when it comes to retail, Joey could sell ice to an eskimo. Recently, Joey was featured by Modern Salon in an article he wrote about salon policies, so we couldn’t wait to bring him on to the podcast to dive deeper into this hot topic with us.
[2:04] - Joey started with Sola in 2013 and works hard to maintain healthy boundaries. [3:56] - Policies hold both clients and salon owners accountable. [5:18] - Joey admits that in the beginning, he let his clients walk all over him until he realized how much he was losing without policies. [7:30] - There are certain things that you need to understand to value the monetary worth of your time. [8:55] - Start with what you are comfortable with. Copy policies from another salons and tweak as you go. [10:34] - Your booking methods could be a policy and be firm in the way you want to run your business and schedule. [12:03] - Joey describes his cancellation policy and the challenges that Covid poses on it. [13:18] - Educate your clients on your policies and why they are important. [18:24] - Covid policies can be very tricky because of the polarizing opinions surrounding it. [20:01] - Joey meets his clients where they are comfortable. [23:55] - How you accept payment is something you also need to be clear about. [26:41] - Joey has very clear new client policies as well. [28:34] - Your cancellation policy during the holiday season is extremely important. [31:18] - Joey and Jennie discuss tardiness and the impact it can have on your day. [33:18] - Regarding communicating your policies, Joey recommends having it in writing. [35:01] - Joey addresses losing clients. [38:12] - You should be open about policies. Talking about them should not be a behind-the-scenes talk. [40:15] - The effects of Covid were actually positive for Joey in changing his work mindset. [43:21] - More and more people are becoming more flexible.
How to Set Healthy Client Boundaries and Sane Salon Policies by Joey Figueiredo on Modern Salon | |||
| 7. The Importance of Self-Care During COVID-19 | 12 May 2020 | 00:40:23 | |
Is taking care of yourself something you prioritize or put on the back burner? On this episode of Sola Stories, I am chatting with Amanda Fagan, about how important self-care is, especially with COVID-19 and the stress it has put on everyone. Amanda was one of our 2018 Faces of Sola, and she says that self-care is speaking her language, so I thought this would be the perfect opportunity to have her on the show. This pandemic has affected us all personally and professionally, adding a lot of stress and uncertainty. Listen as Amanda shares her insights into self-care, when she became an expert and why she feels it is so important now. She speaks about her self-care rituals and how self-care is a constant conversation with yourself, asking yourself what you need. Amanda and I talk about how she is approaching the reopening of her studio, what changes she is making, and how the environment inside the studio will change. Although she still talks to her clients and gives them advice on their hair when they need it, she likes to focus on her guests that work in the medical field. She shares encouragement and supports them and gives them some tips on self-care. Listen as we speak about the SolaGenius Tools and how they can help you streamline and supercharge your salon business. Amanda has jumped on the GlossGenius bandwagon and can’t wait to use it. What are you waiting for? Now is the time to reevaluate the way you manage your business.
In This Episode [01:15] Welcome to the show, Amanda! [01:42] Amanda speaks about self-care and how important it is for her to stay grounded. [04:03] Amanda discusses her background, and when she started her Sola Salon. [05:18] Why was that an excellent time for you to go independent? [07:07] She chats about when she began focusing on self-care. [08:31] Amanda shares her experience with COVID-19. [10:51] She speaks about her clients and how special they are to her. [13:51] Amanda offers encouragement and support to her clients in the healthcare field and gives them advice on the phone about what they can do with their hair. [17:15] What are some of your self-care rituals? [19:32] To Amanda, self-care is a constant conversation with yourself, asking yourself what you are feeling and what do you need. [23:30] Why is self-care so important right now? [26:32] Amanda shares what she does when she needs the inspiration to get out of bed and start her day. [29:13] Amanda discusses how she is handling this pandemic with her daughters and doing everything from home like school and dance. [31:28] What are you doing to prepare for reopening your salon? Are you changing up anything in your salon environment? [34:10] Jennie speaks about the Sola Genius tools technology that they offer. [35:11] Amanda shares her last words of wisdom for the listeners. [36:50] Thank you for sharing everything with us on this podcast and the Sola blog. [38:06] Thank you so much for being on the show today!
Stay Connected Facebook | Twitter | Pinterest | Instagram Connect with Jennie
Connect with Amanda @amandaffagan Instagram | TikTok | |||
| 6. Quick Tip: How To Get Started In Marketing | 05 May 2020 | 00:09:47 | |
In addition to in-depth interviews with Solepreneurs and industry thought-leaders, Sola Stories brings you Quick Tips to give you bite-sized pieces of valuable information that you can use to improve your business when you have a few minutes between clients or driving to work. On this first Marketing Quick Tip, listen as Sola’s Chief Marketing Officer, Jennie Wolff, shares some quick marketing tips to help you find fun over fear when marketing your business. Jennie eases us into the sometimes frightening world of marketing and teaches us the importance of knowing how to tell your story. Fun fact we learn in this episode: The average relationship a woman has with her hairdresser is 12 years, while the average relationship a woman has with her husband is 11.5 years. Your client relationships matter and the only way your clients can build a long-lasting relationship with you is by knowing your story. That’s where marketing comes in. If you are willing to put in the time and energy, especially as an independent salon owner, you get to predict your own future, and the sky's the limit. In This Episode [00:26] Welcome to the show! [00:45] Our goal with the marketing quick tip is to give you bite-sized pieces of content that you can listen to any time. [02:06] Marketing allows us to find your story every day. [02:21] Jennie speaks about how to get started in marketing, and the fear that surrounds putting yourself out there. [03:10] Jennie shares about her first job in a marketing agency. [03:55] Jennie believes that independent salon owners are way ahead in the marketing game. [04:36] A survey showed that a woman's average relationship with her hairdresser is twelve years, but the average relationship with their spouse is eleven and a half years. [05:21] Marketing is like learning a new color technique and using it the first time. [05:31] Marketing is all about storytelling. [05:51] How often do you give yourself the chance to tell your story. [06:21] Tip #1, learn something new every day. [07:44] Tip #2, keep trying new things. [08:52] Tip #3, ask for help when you need it. [10:03] When you are willing to put in the time and energy especially as an independent salon owner you get to predict your own future and the sky's the limit. [10:17] I hope you walk away from today's quick tip realizing how fun and not scary marketing can be. Links and Resources Sola Salon Studios @solasalons Facebook | Twitter | Pinterest | Instagram
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| 5. How To Make It As An Independent Salon Owner | 28 Apr 2020 | 00:49:40 | |
On this episode of Sola Stories, we are joined by four Faces of Sola to share their stories, tips and advice they have learned as independent salon owners at Sola. Joining Jennie Wolff, we have Lindsey Couch (@thehungryhairdresser) co-owner of Arrow Salon in Louisville, KY, Diana Antes (@dianaanteshair) Diana Antes Studio in Sunnyvale, CA, Tara Chilton (@merakisalonandco) co-owner of Meraki Salon & CO in Springfield, MO, and nail artist Stefanie Stair (@the_stair_way) owner of The STAIR Way in Knoxville, TN. Listen, as these amazing women share how they overcame their fears of going out on their own, the systems they believe are essential to success, how they handle retail in their studios and the importance of caring for your mental health when working behind the chair. Tara and Lindsey both co-own their salons, and the two speak about their favorite and most challenging parts of working with a partner. They all share how they build relationships in their respective Sola communities and the benefits of being at Sola, both for themselves and their customers. Learn how these Sola bosses stay at the top of their game through continuing education, what inspired them to make the move to Sola, and how mentors have had a major impact on their careers and lives. Get tips from each on how to use social media to help grow your business, as well as advice for anyone who is thinking about going out on their own. In This Episode [01:01] Welcome to the show, Lindsey, Diana, Tara and Stef. [02:36] Diana shares what her fears were when she went out on her own. [03:40] Lindsey wasn’t afraid she would fail; she was more afraid of burning out. [05:22] Stef, what fears did you have when you went out on your own? [05:47] Tara speaks about what someone can do to get the confidence they need to make the leap. [06:30] Tara shares what systems she believes are essential to get a salon studio set up for success. [07:10] Does anyone else have any systems or boundaries in place that you think is important or ones you wish you had in place? [09:37] Stef speaks about being pre-booked three months in advance, and it’s mostly from communication strategy. [10:22] Tara shares how she tracks her numbers and the critical KPI’s she tracks. [12:34] Lindsey chats about the retail strategy she uses in her salon. [14:08] Stef speaks about the cuticle oil that she makes that she sells in her salon. [14:50] Diana talks about her retail strategy in her salon. [15:34] Can one of you tell us about your salon studio and paint a picture of how retail is a part of that experience? [17:52] Stef shares some unique things she has in her salon that speak to who she is and what she does. [18:48] Lindsey chats about what her dream salon looks like, how it represents her. [20:23] Diana speaks about having her salon look like an indoor jungle. [21:31] Tara, what is one thing your guests love about your studio? [22:34] Tara explains why she went into business with a partner in the same studio. [23:18] Lindsey chats about her studio partner, and the excellent communication and support system they have. [25:26] Diana speaks about how she developed relationships in her Sola community. [26:24] Stef being a nail artist, how do you partner with the hairdressers in your Sola community? [28:08] Lindsey chats about why she attends Sola Sessions and what she takes away from them. [29:13] Tara shares where she goes to get continuing education. [30:23] Lindsey, what inspired you to become an educator? [31:10] Diana, what inspired you to start a program in your studio? [32:00] Tara speaks about the mentors she has had in her life and career. [33:29] Does anyone have advice for anyone who is looking for a mentor? [35:58] Lindsey chats about how she shows up authentically on her social media. [36:52] Diana shares how she uses social media to connect with clients and grow her business. [38:18] Stef discusses being a professional photographer and how she uses her experience to showcase herself on her social media. [41:12] Everyone shares why they believe that self-care is so crucial for independent salon owners and what they do when they have downtime. [44:31] They speak about their animals that help them with their mental wellbeing and self-care. [46:21] Lindsey’s piece of advice is to stay hungry, never stop growing. [46:40] Diana says always to trust your gut if it doesn’t feel right, don’t do it. [47:02] Tara believes that you should love what you do and show your love to those around you. [47:30] Stef says to take care of yourself and enjoy the ride. [47:48] Jennie shares a quote she loves ‘it always seems impossible until it’s done.’ [48:52] Thank you for being here, ladies!! Stay Connected with Sola @solasalons Connect with Jennie @jenniethewolff Connect with Lindsey @thehungryhairdresser Connect with Diana @dianaanteshair Connect with Tara @merakisalonandco Connect with Stef @the_stair_way | |||
| 4. Surviving COVID Quarantine + Prepping For The Comeback | 21 Apr 2020 | 00:33:44 | |
On this episode of Sola Stories, host Jennie Wolff chats with Steven Wren, one of Sola's 2020 Faces of Sola. Listen as they discuss why he made the career change to become a barber at 30 and how going independent has given him freedom, growth and control in his career. Steven, owner of Steven Brandon Hair Studio in Chicago, first caught our attention right when he joined the Sola family a little over a year and a half ago. We have been following him on social media and love watching him inspire others through education, mentorship and by being a great member of our community. Steven speaks about his Sola journey, where he was able to build his business enough in four months that he needed to transition from a standard studio to a much larger one. He talks about staying busy during the downtime and how he has coped with not working over the past few weeks. Steven shares about his family and how he is staying positive and motivated while spending time with his children. In this episode, listen as Jennie and Steven discuss how the Sola family can stay in touch through social media and what Sola is doing to keep everyone educated while waiting to go back to their studios. Additionally, Steven shares how he is planning for a grand reopening. Listen while this positive, inspiring, uplifting barber helps you get prepped and ready to re-enter the world for your greatest comeback. In This Episode [02:10] Welcome to the show, Steven! [02:56] Steven shares his background and how he became a barber. [05:10] Steven started barber school when he was thirty, and it surprised him he wasn't the oldest one there. [07:45] Steven shares the transition from a more conventional barbershop to his own Sola studio. [09:36] Steven speaks about his one-year anniversary with Sola. [13:57] What has your experience been with this COVID-19 and shelter at home situation? [15:35] Steven shared what it felt like when his barbershop closed. [17:59] Steven speaks about what he is doing during this downtime. [19:49] He shared how much Sola is doing to keep people educated during this time. [20:30] What are you doing with your family during this time? [22:54] Steven speaks about how the Sola family can stay in touch with each other while salons are closed. [24:02] How are you staying in communication with your customers? [26:16] Steven chats about being able to stay positive by getting outside and going for a walk or run. [28:55] Steven shares how he will celebrate his grand reopening. [31:41] It's not about the hair; it's about what the person needs at that moment. [32:22] Any last positive words for our listeners? [33:36] Thank you so much for being on the show today! Stay Connected Facebook | Twitter | Pinterest | Instagram Connect with Jennie Connect with Steven (@mrwrencuts) | |||
| 3. How To Balance It All Like A #MomBoss with Kelsey Morris | 14 Apr 2020 | 00:44:35 | |
Calling Kelsey Morris a go-getter is an understatement. Her career started on a very different path when she initially pursued a degree in criminology and law enforcement. But while in school, Kelsey learned she was pregnant, and after earning her criminology degree realized that a life of crime wasn’t conducive to raising a baby. So, she made a decision to follow another calling she had - going to beauty school. With a newborn on the way and a bartending gig on the side, she balanced it all like a total boss. On this episode of Sola Stories, 2019 Faces of Sola Kelsey Morris shares why she decided to become a hairdresser and tells us about the mentors who advised her along the way. She speaks about her Sola journey, starting in a double studio with two other stylists, then eventually moving to her own studio to pursue mentorship. She shares how being in a salon studio has impacted her life outside of the salon, giving her the ability to be more present with her children and husband. Listen as Kelsey gives advice on running a successful business while trying to be the best parent possible. She talks about how technology has given her the gift of time which allows her to have an active role in her family’s life as well as pursue other dreams outside of the salon, like opening her own clothing boutique. Kelsey shares how becoming an educator has influenced the way she works behind the chair and how she interacts with her clients. Kelsey also shares advice for anyone who is thinking of becoming an educator, and what she does in her role as GlossGenius Gloss Boss. If you are looking for inspiration to dream bigger, take chances, and take your career to the next level, this is the episode you can't miss. So grab a pen and paper, sit back and take note of how this #MomBoss does it all. In This Episode [01:06] Kelsey, thank you so much for being on the show today! [02:45] Kelsey shares how she got into hairdressing and how she used to cut her friend's hair. [05:33] Kelsey speaks about her mentors and what inspires her in life and business. [07:34] She chats about her brand and getting her presence known on social media. [08:43] Kelsey shares that within six months of graduating beauty school, she was renting a booth. [10:43] She started at Sola in a double room with three other stylists and then moved into her own studio, which she calls Studio K Salon. [12:20] Did you have any fears when you stepped out into your first suite salon? [13:42] Kelsey shares how she stays inspired in the independent setting and how she knows when it's time to take another step forward. [16:07] Has working independently in a salon studio impacted your life outside of the salon? [17:08] Kelsey speaks about giving everything her all with her daughter by her side. [18:32] They discuss giving yourself grace because you can't be the best at everything every day. [20:29] Kelsey gives her advice for someone who wants to run a successful business while still being a great parent. [22:38] How has technology given you back your personal time? [25:55] Kelsey shares how the features of Sola Genius help her run her business. [27:30] Kelsey believes that the text or feature is her favorite feature of Sola Genius. [28:10] Kelsey speaks about what she does in her role as a Gloss Boss for GlossGenius. [29:49] What would you say to someone that still uses their paper book and will not give it up? [31:30] Kelsey discusses how being an educator has influenced her as a hairdresser. [34:26] Kelsey shares why she has focused on social media and how that has impacted her business overall. [36:02] Kelsey's tip for pictures on Instagram is to find a background that you like. [38:23] What is your advice for any listeners that are thinking about becoming an educator? [41:05] Kelsey speaks about what is next for her and how she can continue to grow. [41:57] Kelsey shares her most significant piece of advice, just believe in yourself. [43:44] Thank you so much for taking the time with me on this show! Stay Connected Facebook | Twitter | Pinterest | Instagram Connect with Jennie Jennie Wolff (@jenniethewolff) Connect with Kelsey | |||
| 2. Creating Connection + The Importance of Education | 07 Apr 2020 | 00:45:44 | |
Do you long for belonging to something bigger than yourself? Listen as your host Jennie and Sola’s Culture Ambassador, Kim Bennett, continue discussing the benefits of a career with Sola Salon Studios, Kim’s nearly 16-year-long journey at Sola, and much more on this part 2 episode of the Sola Stories Podcast. If this is the first time you are tuning in, Jennie Wolff is the Chief Marketing Officer at Sola Salon Studios, and Kim is Sola’s first-ever Sola professional. Kim shares why she believes it's so important to create and harness relationships in the beauty industry and the work you have to put in to build trust and honor. She also speaks about how she has established relationships within the Sola community all across the country using social media. Kim discusses how her local Sola community has impacted her business and tips on how a new Sola professional can create those meaningful relationships with their own Sola community. Kim speaks about the importance of education in the beauty industry, especially for independent salon owners. She shares ways Sola helps to educate stylists and the tools she and other Sola professionals can use to grow their businesses. Kim chats about why she became a Paul Mitchell educator and how she has parlayed that partnership in her salon. Do you want to become an educator? Listen as Kim shares advice for listeners who are thinking about becoming educators and the steps they can take to make it happen. She also stresses how important it is to make the most of your partnership with Sola. The Sola team has dedicated themselves to ensuring Sola professionals have everything they need to be successful as long as you are willing to put in the work. If you haven't listened to part 1, you should definitely check it out, but you can also listen to this as a stand-alone conversation. So sit back, relax, and enjoy.
In This Episode [00:26] Welcome to the Sola Stories Podcast! [00:42] Kim, thank you for being here! [01:01] Kim shares why it is so essential for her to have connections with people. [03:14] Kim chats about how connecting people can be a lot of work; build trust and honor. [07:13] How have you established relationships with your Sola community, and how has it impacted your business? [10:25] Kim shares how she has built relationships with Sola communities all across the country. [12:21] Kim gives tips to new Sola stylists for using social media to connect with the Sola community across the country. [15:01] How did you build your clientele and nurture those relationships? How do you continue to grow year after year? [17:10] Kim shares ways to confort a problematic client, and when that might be appropriate. [19:47] Kim speaks about why continuing education is so important to independent business owners. [21:56] How do you think Sola can help people stay educated at this time in their career? [23:31] Kim shares why she became an educator with Paul Mitchell. [26:17] Kim believes that combining her position as an educator with Paul Mitchell and being a salon owner at Sola is the magic she needed to be successful. [28:58] You don't just educate on stage, but also every day with the client in your chair. [30:08] What advice do you have for any listeners who want to become educators? [31:56] Kim speaks about how to become an educator. [33:34] Kim chats about how a stylist can make the most of their partnership with a brand. [34:49] How has partnering with a brand like Paul Mitchell helped build a more substantial business for Kim Bennett Studios? [37:05] Kim shares how people can make the most out of their relationship with the Sola brand. [39:40] Shout out to Angela, who is producing the podcast for us. [41:30] Kim chats about why she says you have to get uncomfortable to grow. [43:16] Kim's last words of wisdom are for everyone to find their balance of gratitude and perspective.
Links and Resources @solasalons Facebook | Twitter | Pinterest | Instagram
Find Kim @kimi_kisses | |||
| 1. Going Independent + Getting Started In A Salon Studio | 07 Apr 2020 | 00:47:15 | |
It all started nearly 16 years ago on a napkin at a Starbucks... Listen as your host, Jennie Wolff, and Sola’s first-ever Sola stylist, Kim Bennett, discuss why and how Kim started her nearly 16-year journey with Sola and much more on this episode of the Sola Stories Podcast. Kim first opened her Sola studio in Denver, Colorado in 2004. Even though salon studios weren’t as common in the industry as they are now, Kim saw the opportunity, saw the heart of the company, and took a leap of faith that changed her life forever. Kim has been a sounding board for the company since the beginning to ensure that at Sola, the beauty professionals always come first. Listen as Kim shares what inspired her to become a hairdresser, how she became a national educator for Paul Mitchell, and why she moved to Denver. Kim describes what led her to Sola, what inspires her in life and business, and how instrumental her mentors were to where she is today. She also speaks about mentorship, how seriously she takes it, and the responsibility she feels toward anyone who seeks her advice. On this episode, Kim shares what it was about the Sola Salon Studios concept that appealed to her, her fears when she first opened, and what she was most excited as she embarked on her journey. She speaks about how her salon has evolved over the last nearly 16 years and how the redesign of her studio has given her inspiration for continued growth. Kim opens up about being a single mom and how being her own boss allows her the freedom she needs to be there for her daughter. Kim believes that she is who she is today because of that meeting at Starbucks. Her salon at Sola isn’t just a job for Kim. Sola is her family. Jennie’s conversation with Kim isn’t over, stay tuned for part 2 because there is so much more to discuss.
In This Episode [00:26] Welcome, everyone! [00:41] Jennie shares her background and why she accepted the position at Sola Salon Studios. [01:39] Jennie introduces Kim and shares a little of her inspirational journey with Sola. [04:15] Kim, thank you so much for being on the show! [06:43] Kim shares how she got into hairdressing and why it appealed to her. [08:41] Kim speaks about becoming a national educator for Paul Mitchell, who led her to move to Denver. [09:39] What led you to want to work with Sola? [11:06] Jennie chats about what she learned from Kim, about how different types of salons are to the industry. [12:21] Kim believes that what inspires her in life is just life. She loves the life she has and shares her joy. [13:31] What inspires you in business? [14:51] Kim discusses her mentors, how instrumental they are to her success, and how she feels about mentorship. [17:35] Kim shares that Jennie has been a big part of her journey because of the fresh eyes she brought to the industry. [19:42] Kim speaks about how she found her mentors and how she approached them. [21:25] They chat about how social media enables you to connect with mentors that before seemed untouchable. [22:42] What does being a mentor mean to you? How do you respond to people that reach out to you? [24:19] Kim shares what appealed to her about the Sola model. [26:48] Kim speaks about her fears when she first started looking to join Sola. [28:39] What were you most excited about when you were setting up your studio that first day? [30:02] Kim describes what has changed since the recent redesign of her studio. [33:01] Kim shares how her business has evolved and how she continues to stay inspired to grow. [36:10] How has Sola as a company evolved? [38:25] Jennie speaks about the Sola Pro app, SolaGenius, and other Sola tools and programs that have helped Kim grow her business. [39:17] Kim shares what she would say to someone who is on the fence about opening their own studio. [41:03] Kim describes how having her studio has impacted her life outside of the salon, helping her create work-life balance. [43:26] When you have a salon studio, you can control everything about how you work. There are no limitations. [44:57] What one piece of advice would you give your twenty-something self if you had the chance? [46:24] Tune in to part 2 to hear more about Kim’s journey and evolution with Sola.
Links and Resources @solasalons Facebook | Twitter | Pinterest | Instagram
Connect with Kim @kimi_kisses | |||
| Let’s Talk About The Beauty Industry + COVID-19 | 03 Apr 2020 | 00:39:09 | |
How is your salon handling the invasion of the coronavirus? Listen in as host, Jennie Wolff, Chief Marketing Officer at Sola Salon Studios, and her guest Kim Bennett, Sola's Culture Ambassador and the first-ever Sola stylist, discuss how the COVID-19 crisis is affecting Sola Salon Studios' independent salon owners and the greater beauty industry. How is your salon handling the invasion of the coronavirus? Listen in as host, Jennie Wolff, Chief Marketing Officer at Sola Salon Studios, and her guest Kim Bennett, Sola's Culture Ambassador and the first-ever Sola stylist, discuss how the COVID-19 crisis is affecting Sola Salon Studios' independent salon owners and the greater beauty industry. Kim (@kimi_kisses) shares how the mandated salon closures have affected her salon and her need to make sure her clients were all right. She also speaks about being lost the first few days she was home and how clearing her head helped her come up with some new ideas for the salon and how having a plan has kept her motivated. Listen as Jennie and Kim discuss ways to generate income for your salon while you are closed and to make sure you are communicating with your clients. Kim shares how she's used Sola's salon management technology, SolaGenius, especially the app's customizable reports to help her take an in-depth look into her salon business. They speak about taking this time to set up technology to help you run your business more efficiently if you don't already have it in place, as well as the Sola Blog, resources and education that you can turn to help you navigate the COVID-19 crisis. Have you been thinking about restructuring your business? You have the time now, so use it to change what you have wanted to change, let your new ideas shine, and get ready to be the busiest you've probably ever been once your salon doors reopen. Your clients have no other place to go, so once the mandate is lifted, they will line up to cover those roots and get back to normal. Jennie has been focusing on supporting the Sola community from the Sola Home Office, while Kimi is on the front lines as an independent salon owner, and together, they hand out some much-needed inspiration and ideas to keep you going during his unprecedented time. If you are looking for guidance to support you through these uncharted waters, you don't want to miss this episode. In This Episode [00:24] Welcome, everyone! [02:27] Kimi, thank you for being on the show. [04:08] Kimi shares what she experienced after the state of Colorado mandated salon closures for six weeks. [05:46] Jennie speaks about the COVID-19 task force they assembled at the Sola home office. [07:11] Kimi's first thought was to make sure her clients were being handled. [08:48] After the virus outbreak was your salon busy with people trying to get in before it forced them to stay home? [09:37] Jennie tells a story about her 91-year-old grandma's willingness to stop everything except getting her hair done. [12:14] Kimi shares how she stays motivated now that her salon is closed. [15:56] What are you doing to generate revenue in your salon during the shutdown? [18:21] Kimi speaks about Sola gift cards and how they are helping to generate revenue. [20:15] Kimi chats about the plan she has for when the salon reopens. [23:19] Are you learning how to communicate in a new way? Are you communicating with your clients? [24:18] Kimi shares how the SolaGenius reports are helping her work on her business while she can't work in it. [27:16] Jennie believes now is the time to set up technology for your business if you don't already have it. [28:01] Kimi says that working with Sola has elevated her in every aspect of her life. [29:33] Jennie shares about all the tools you can get through Sola and the blog they started. [32:00] Kim, how are you homeschooling, communicating with your clients and taking care of your family? [34:41] They recap taking the time now to restructure your business, change things you've wanted to change, and be ready to be very busy when you reopen. [37:33] Make connections with each other during this time, connect with Sola on Instagram, blogs with tips, and education videos. [38:58] Jennie reads some inspiring quotes from Faces of Sola. [39:58] Kim gives some final thoughts for the listeners. [41:13] Kim, thank you for sharing your words of wisdom with us. Links and Resources: Sola Salon Studio COVID-19 Resource Center Follow Sola on Social: Facebook | Twitter | Pinterest | Instagram Connect with Kim: | |||
| 96. Streamline Your Salon Business | 27 Jan 2022 | 00:09:39 | |
As an independent salon owner, you wear many hats, and sometimes it may feel challenging to juggle all of your day-to-day tasks, stay organized and maintain a healthy work-life balance. But we've got you covered... because, with Sola, you can have it all. Here are 4 ways you can streamline your business and stay organized in 2022.
[1:01] - Manage your business with SolaGenius. [2:09] - What can you do with SolaGenius in just a few clicks? [3:05] - Stock your back bar and retail shelves with BeautyHive. [4:26] - Create and schedule social media content using tools like Canva. [5:56] - Keep your social media branded with your colors and fonts interspersed with real photos of your craft. [7:17] - Pre-planning and post scheduling give you more time and freedom. [8:06] - Sola Sessions are back in person! Join us in Denver in May!
Sola Salon Studios' Instagram Page
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| 95. Start Your Year Off Right | 19 Jan 2022 | 00:58:59 | |
Are you ready to make 2022 your best year yet? Our guests on this episode are here to help you create a solid action plan to keep your business healthy and growing. In this episode, we are joined by Faces of Sola Drew Inge and Genia Church along with industry experts Michael Cole and Nina Tulio to talk all things budgeting, raising prices, growing your clientele, goal-setting and goal getting. Drew and Genia demonstrate how to connect with others to build each other up while Michael and Nina provide the details on what to look for in your 2022 business and financial plans. Press play on this episode to start celebrating your wins, both big and small, and find out how to integrate these best practices to make this your best year yet!
[0:36] - All the guests are introduced. Learn about Drew, Genia, Michael, and Nina. [3:50] - When planning for the future, it is important to reflect on the previous year. Genia shares what she was most proud of from 2021. [6:18] - For Drew, 2021 was very transformative. [7:48] - Start your reflection with celebrating your wins. Be still for a moment and see how far you’ve come. [9:20] - Part of growing is trying new things. Some of these things won’t work so take them out of your plan and move forward. [10:01] - Michael lists five important questions he asks himself when reflecting on the past and planning for a new year. [12:18] - Although there have been countless challenges, sometimes crisis creates opportunity. Drew and Genia describe the positive outcomes they’ve experienced. [15:02] - How can independent salon owners benefit from changes? [16:00] - No matter how proficient we were at using digital tools prior to COVID, we are all far better now. [17:50] - Sola is at the forefront of innovation in hair color and styles as a result of creative ideas to survive COVID. [19:21] - COVID heightened business awareness for independent salon owners. With that, comes boundaries. [20:29] - Keep your goals simple. Growth in your business does not have to be complicated. [21:50] - Make the commitment to yourself to maintain consistency while implementing new things. [23:40] - Genia addresses burnout and explains how she integrates doing more of what she loves into her business goals. [26:02] - Drew’s main goal is to become more financially healthy and explains how he wants to better integrate technology to do so. [28:08] - What is the millionaire mindset? [31:19] - Part time is the new full time. [32:14] - Building a brand strategy and digital strategy is a focus this year for Genia. [33:44] - Nina shares a lot of information for budgeting in the new year. [35:44] - A healthy business is a profitable business. [37:28] - Michael shares what salon owners should be looking at financially in the new year. [40:36] - Consultations with clients can be an opportunity to make sure you are making the profits you need and giving the client precisely what they need. [42:00] - For Genia, the KPI that makes a difference for her is her Daily Ticket Average. What other KPIs are helpful to look at consistently? [46:01] - Keep your books open to new clients and if you can’t, put clients on a wait list rather than turning anyone away. [47:40] - If you are booked solid back to back, Michael suggests increasing your prices as the demands for your services are high. [50:26] - Every decision you make has to be in alignment with your business and brand. [53:17] - Even if you don’t charge for a virtual consultation, the tickets wind up being more profitable. [56:23] - May 2022 Sola Sessions in Denver, Colorado announcement!
Sola Salon Studios' Instagram Page | |||
| 94. Setting Salon Owners Up For Success in the New Year | 12 Jan 2022 | 00:09:16 | |
A new year is a perfect opportunity to get organized. After the holidays, things may feel a bit chaotic. Be patient with yourself as you get things back in order after the holiday rush. From self-care to schedule mastery, we've got the steps every independent salon owner should take to self yourself up for success in 2022.
[1:01] - Self-care is crucial. Fill up your own cup before you help fill others’. [2:37] - Spruce up the salon! The new year is a great time to clean things out that are not in alignment. [3:21] - Start or restart a healthy routine. During the holidays, we veer away from our usual routine and the transition back can be challenging. [5:01] - Consider mindfulness, movement, and nourishment for your morning routine to help set you up for success. [5:36] - Time blocking and task batching are strategies that help you manage your time and can majorly increase productivity. [6:30] - This is the time of year where hydration is tougher. Be mindful of hydration as part of your routine. [7:31] - This is the year of the Sola boss! With the right routines and self care routines, you can set yourself up for success
Sola Salon Studios' Instagram Page
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| 93. Setting Goals and Intentions for the New Year | 05 Jan 2022 | 00:49:28 | |
As we are still celebrating the magic of the New Year, we wanted to bring two of the most inspiring people in the Sola family to talk about setting intentions and goals for 2022. Kim Bennett and Steven Wren have offered hope and relentless positivity to our community when we needed it most… and we couldn’t think of anyone more fitting to help us ring in the New Year on The Sola Stories Podcast than these two! Setting intentions is all about putting your energy into what you want. When you can find or create some clarity around what you want, you invite your heart and your mind to focus and support you in getting closer to what you truly desire – in life or in your business. This time of year is a chance to start fresh, dream just a little bit bigger, and imagine with intention. Press play on this episode to join the conversation with Kim and Steve, and discover how to take achievable action steps to reach your goals and fulfill your 2022 intentions!
[2:54] - Kim shares how 2021 impacted her and how wearing the salon owner hat changed her maturity. [4:29] - It is important to embrace change and recognize things as a new normal. [5:16] - For Steve, 2021 made him realize how important the client/barber relationship really is and the need to create a safe space for people. [7:05] - You can set intentions, goals, and resolutions at any point in the year. Making them small is key to success. [8:01] - Kim and Steve share their intentions for 2021 and how they differed from 2020. [11:49] - Sometimes we set a goal, but then don’t think about the small actions that will help you achieve them. How can you make the actionable steps a habit? [13:09] - Kim describes new opportunities that came her way in 2021 that she is excited to develop further in the new year. [16:00] - Steve also had new opportunities in 2021 and explains how his desire to impact his community and working with Sola helped him cast a larger net. [19:01] - The ability to present virtually has made the world smaller. This has created new opportunities, education, and relationships more accessible. [20:07] - When setting up goals and intentions for a new year, Steve breaks his year up into personal and business and into quarters. [21:40] - Kim shares what she is looking forward to the most in 2022. [23:37] - For 2022, Kim isn’t concerned about change anymore. [24:58] - Don’t be afraid to fail. The fear of failure holds you back from trying new things. [27:04] - Kim explains how she sets business goals and her previous fear of raising prices. [30:14] - The webinar that Kim hosted is available through the Sola Pro app. [33:40] - Steve describes his goals for 2022 through the lens of a business owner. [36:26] - It is recommended to incorporate times of rest into your goals. [39:01] - A goal without a plan is just a wish. You have to have an action plan. [42:30] - Steve separates his goals into categories and has action steps for every single day to help reach them. [44:23] - Steve’s word for 2022 is evolution and Kim’s is influence. [46:46] - Take the time to reflect on the past year before you look at your goals for the future in depth.
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| 92. Make 2022 the Year of YOU with Dawn Bradley | 28 Dec 2021 | 00:40:05 | |
As 2021 comes to an end, it’s time to take a deep breath and recharge. But with the added pressure of setting goals for the new year, taking time to rest after the holiday rush is often easier said than done. Our guest, Dawn Bradley, is here to help remind us that we can’t take care of others before taking care of ourselves first. Dawn is a hairstylist, educator, business coach and host of The Anxious Creative Podcast where she regularly has conversations about living with anxiety and the dreaded imposter syndrome. Dawn joins us today to talk about recovering from the holiday craze in a time where we’re still adjusting to a constantly changing new normal. She shares best practices for setting and keeping solid boundaries to avoid career burnout — post-holiday and year-round. Listen now to find out how you can practice active rest, hit the reset button and make 2022 the year of you! [1:56] - Dawn is the host of The Anxious Creative Podcast and today’s topic is a needed conversation especially this time of year. [3:42] - This year it is going to be easy to overextend yourself and tempting to take on more. [5:20] - There is more pressure surrounding this year’s holiday season than in the past. [6:17] - Dawn describes the shame spiral and how this can happen when there’s added pressure right now. [9:11] - Dawn explains the difference between doing nothing and active rest. [12:01] - Find the thing that makes you forget you have a phone. [14:15] - What works for one person won’t always work for others. Remember that if you feel exhausted after doing something, it isn’t rest. [16:07] - Some people recharge by being alone and during the holidays this is challenging. Dawn explains that it is important to take care of yourself first. [20:40] - Book yourself an appointment at the spa. You spend your year making others feel good and you deserve it, too. [22:20] - Your worth and value are so much more than what you can do for other people. [23:53] - Creating hard boundaries and sticking to a vacation schedule can make a huge difference in your self care and recharging. [25:04] - No one will respect your boundaries if you don’t respect them yourself. [27:02] - The starting signs of burnout are bitterness and feeling annoyed with your clients and internal negativity towards something you used to love. [29:41] - Visualization is a simple tool you can use to keep yourself from feeling drained from certain clients. [32:15] - Life and business are interconnected. [34:17] - Dawn writes down and speaks aloud mantras that have been impactful. [35:18] - Dawn is hosting a free five day business building bootcamp. It is all from a perspective of growing your business while taking care of yourself.
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| 91. Embracing Your Authentic Self with Alyssa Wiener | 22 Dec 2021 | 00:22:06 | |
You may recognize 2021 Face of Sola Alyssa Wiener from her vibrant creations on Instagram, or from being published in Modern Salon, Behind the Chair, and Beauty Launchpad. But we know Alyssa as a kind, genuine person who is able to make her clients look on the outside the way they feel on the inside. Alyssa joins us on this Sola Stories episode to share her story about what intrigued her to join the beauty industry, why she was drawn to vibrant hair colorations, and what it was like opening her Sola salon studio during the height of the pandemic. Find out how in her salon, Lucky 13, she can create a safe space where everyone feels welcome, heard, and seen. With Alyssa’s authenticity and empathy, her clients can feel confident embracing their authentic selves.
[0:55] - In 8th grade, Alyssa colored her hair black and was sent to a school therapist. Here’s how that experience shaped her path for the future. [2:55] - Alyssa explains how a visit with her hairstylist opened her eyes to the world of Cosmetology and nothing else made sense to her afterward. [4:34] - Was Alyssa’s salon built around a sense of retribution for her childhood experiences? [5:54] - Alyssa tells us about her journey to becoming a Sola salon owner during the height of a pandemic. [8:00] - Alyssa reveals where she conjured up her confidence despite all the fear, paralyzation, and uncertainty that the pandemic brought. [10:40] - “Collaboration over competition” is a rare mindset for the beauty industry. We learn how Alyssa came to embrace that ideology. [12:10] - Angela gives us a visualization of how Alyssa dressed for the interview and drives home the point that we are our own brand. [13:51] - How networking and authenticity helped Alyssa gain a massive following on social media. [16:20] - While Alyssa believes the followers on social media are cool, deep down she doesn’t define herself by her social media following. [18:29] - Alyssa is happy to be at a place where she can be more selective of the clients that join her tribe. [20:25] - What would Alyssa say to someone who is on the fence about going independent or joining Sola?
Sola Salon Studios' Instagram Page Alyssa Wiener on Facebook - @lucky13ct | |||
| 90. Choosing Joy During the Holidays with Drew Inge | 15 Dec 2021 | 00:21:21 | |
In this episode, Face of Sola Drew Inge joins us to spread the holiday spirit. You might know him as Do My Hair Drew on Instagram and TikTok where you can find some of the most hilarious and entertaining hairdresser themed TikToks and Reels, but Drew is so much more than a rock star educator or social media influencer. Drew has become a source of inspiration for thousands in the beauty industry. He continues to show up for everyone in his life: from his clients and his Sola neighbors, to his own friends and family. He hosts donation drives, Secret Santa gift exchanges for his Sola location, and even just leaves nice little snacks in the breakroom just to make someone’s day. We couldn’t think of anyone more fitting to join us on the Sola Stories Podcast to spread a little cheer and joy than Drew! In this episode, Drew shares the meaning of the holidays for him and why he chooses to have and share so much joy. The reality is that the holidays can be a difficult time for some people, and a little love, light and laughter can go a long way.
[2:01] - It is so important to Drew to show up for everyone and completed this interview from his car! [3:25] - The holidays in general are special to Drew and he decked everything out in his salon in November. He shares a personal story that changed his perspective. [5:43] - You never know what someone is going through and many people suffer in silence during the holidays. [6:24] - The way we show up is a decision. Where does Drew find the strength to show up consistently? [8:05] - Drew shares some of the things he does in his salon to boost the holiday spirit. [9:48] - Drew keeps a tight schedule and explains how he prioritizes. [11:47] - In order to show up for others, you have to prioritize self care. [13:24] - Ways to bring cheer to the salon do not have to be complicated. Drew shares some easy ideas to get you started off small. [15:41] - Drew shares a tip on keeping books full without having last minute cancellations as well as some things he does to keep the holiday spirit alive with his clients. [17:08] - Knowing how he manages the holidays, Drew plans ahead so his investments don’t hit the bottom line. [18:03] - Drew loves using music and lights for the holiday experience. [19:03] - Think about what someone else is going through behind closed doors and help spread joy through your awareness and understanding.
Sola Salon Studios' Instagram Page Drew Inge on Instagram - @domyhairdrew Drew Inge on TikTok - @domyhairdrew
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| 89. 6 Ways to Sell More Holiday Salon Retail | 08 Dec 2021 | 00:09:06 | |
Retail is a huge opportunity for you to increase your bottom line without spending more hours behind the chair. So even if you've never dabbled in the retail game before, there is no better time to hop on the train than when sales are at an all-time high. Take advantage of the holiday splurge-fest and give yourself the end-of-year business boost you deserve with these holiday retailing tips:
[1:28] - Create festive retail-focused displays. It’s the time of year to package products. [2:07] - Save time and earn rewards and deals by ordering on Beauty Hive. [2:26] - Decorate with retail and turn your salon into a festive oasis. [3:20] - Create ready-to-open gift sets and baskets. Save your clients time and hassle. [5:00] - Make sure your deals don’t hurt your bottom line. Offer specials and bundles but don’t lose money. [5:48] - Offer product samples as gifts. [6:34] - Use social media posts and text blasts to market your holiday deals. [7:21] - Clients will begin to associate your salon not only as their favorite place for their self care, but also as a way to give to others.
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| 88. Sleigh the Holidays with SolaGenius | 01 Dec 2021 | 00:44:07 | |
The holiday season is in full swing, which means back-to-back appointments, text and email marketing, gift card promotions, and one final retail push. With so much going on, things can feel hectic... but you don’t have to do it all alone - SolaGenius, the all-in-one salon management app, is here to help you during the busiest time of the year. In this episode, we are joined by 2021 Faces of Sola Drew Inge, Ashlie Garner and Kim Pags, as well as Dani Ostrove, Account Manager with our partners at GlossGenius. They discuss how SolaGenius has changed their businesses for the better, especially during the holidays. Tune in to find out how SolaGenius can set and protect your boundaries, and about all the customizable content, including: social media templates, custom booking links, and even reports and metrics specific to your business. Whether you are already an avid SolaGenius user or are considering making the switch, this episode is a must-listen. Find out how our professionals are using the app in creative and profitable ways and how you, too, can use this digital assistant to sleigh the holidays!
[1:11] - Our guests, Kim, Drew and Ashlie, introduce themselves and share their favorite features of SolaGenius. [3:41] - Your time and policies are protected with SolaGenius. [5:16] - Kim shares why she loves the appointment approval feature. [7:30] - Another huge time saver is sharing your customizable booking link on your social media to allow clients to book straight from Instagram. [9:08] - There’s a step-by-step guide on the Sola blog that will show you how to add your links to different types of sites. [10:01] - Your own forms and waivers can be added into SolaGenius. [11:31] - The gift card feature in SolaGenius is a great tool to slay the holidays. [13:01] - Promotional gift cards help boost sales and give existing clients an incentive to purchase them. [14:57] - Text marketing is helpful to promote gift card purchasing straight through an online link. [16:41] - You can use each feature of SolaGenius in your own way that meets the needs of your unique business. [17:41] - Learn how to set up a text blast campaign with customizable templates. [19:30] - You can also set up criteria to target specific clients for different promotions or services. [21:17] - The text campaign feature will also track how many people you’ve reached and how much money it has brought in. [23:06] - Text messages are more successful in being read and acted upon rather than emails. [24:36] - Through trial and error, Drew has decided on how often to text or email clients. [27:15] - SolaGenius also has preloaded social media templates that can be customized for your brand. [30:01] - The templates are great when time is limited to create something from scratch. [31:30] - Drew, Ashlie and Kim share their strategies and what they focus on during the holidays. [35:01] - It is very easy to add a discount and add in retail products at checkout through SolaGenius. [37:09] - There are several reports and analytics to look through to help with tracking data. [38:40] - Drew, Ashlie and Kim share their most important metrics and why they focus on tracking them. [41:03] - The reports are easy to customize and filter which takes a lot of guesswork out of the numbers and metrics. [42:07] - Dani shares the SolaGenius Holiday promo offer
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| 105. It's All About the Experience Mindset with Adrienne Velazquez | 21 Feb 2024 | 00:42:35 | |
New Sola Stories Podcast episode! Listen now to embark on an inspiring journey with Adrienne Velazquez — a seasoned entrepreneur and founder of The Seven Figure Boss Summit. From building a commission salon to managing a thriving three-chair salon suite, Adrienne shares her insights on how to capitalize on the client experience and jumpstart your business with her seven-figure track.
Links and Resources:
Follow Sola on Social:
Connect with Adrienne:
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| 87. Quick Tips to Boost End-of-Year Revenue | 24 Nov 2021 | 00:19:21 | |
With the end of the year quickly approaching, we wanted to help you think of creative ways to end your year #SolaStrong. Even if things seem to get more and more hectic each day as the holidays approach, there are simple ways to increase your revenue in these last few weeks of 2021 and even propel you into the new year! Sales trends and data are showing that people are making up for the lack of “normal” holiday celebrations in 2020 in big ways and that could mean an opportunity for you to help your clients while bringing in more revenue for yourself as well. It’s the little things that keep people coming back, spending more and helping to increase your overall bottom line. Tune in to this Quick Tip to learn ways to boost your end-of-year revenue and end this year with a bang.
[1:03] - This is the time of year to make a big portion of your revenue. [2:30] - Your revenue is the result, not the reason. [4:00] - The first tip is to make sure you are communicating to your clients that you have openings and get them coming back in. [4:40] - Gift cards are an excellent way to boost your revenue. There are a lot of gift card promotions you could offer as well. [6:59] - Referrals are great, but what if your client gets someone a giftcard to see you? [8:06] - Added retail options are a good idea during this time of year as well to give people the opportunity to shop for gifts in your salon. [10:29] - The way you decorate and arrange products can make a huge difference on sales. [12:29] - You can also offer incentives for purchasing gift baskets. [14:28] - Jennie shares a charity raffle basket idea that has been very successful. [15:55] - How can you use the holiday season to pre-book for 2022? [17:20] - Think about upselling to have your clients show themselves a little more love.
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| 86. Seasonal Self Care | 18 Nov 2021 | 00:13:23 | |
This time of year, it is easy to get so wrapped up in the holiday spirit that we completely forget about ourselves. It’s important to remember that as a Solapreneur, you need to make sure to fill up your cup first before pouring into others’ cups (and making them feel oh so good!). As a beauty professional, you are catering to others’ happiness all day, and with the holidays on top of your normal routine, your very full plate can overflow. Best way to prevent burnout and overwhelm? Deep self-care. Take some time for yourself. Nourish yourself - body, mind and spirit - so that you can truly take on the world from a grounded and resourced place. We want to offer ways to turn the holiday spirit inward and love yourself up before the season’s frenzy takes hold. These self-care practices will help you feel supercharged from Thanksgiving all the way through the New Year so that you can better serve clients, connect with friends and family, and maintain balance during the busiest time of the year.
[1:50] - Find a way to take some time for rest and relaxation. [2:52] - Schedule “Me Time.” This is a scheduled commitment to spend time for yourself. [3:49] - You can schedule time for yourself and clients with the Sola Genius app. [4:18] - Picking up a journaling practice is a great way to connect with yourself and stay mindful. [5:17] - Here are some ideas of things you can write about when you feel stuck. [6:01] - Stay hydrated. We forget this during the colder winter months. [7:15] - Meal prep to keep things healthy when time gets away from you. [8:47] - Be sure to have enough Vitamin D during the darker winter months. [10:01] - Take yourself to the spa. Your books are filled with making others look and feel their best. You should take that time for yourself, too! [11:25] - Remember that you are not alone. Self care does not have to be isolating. [12:28] - Give yourself kudos for showing up and being ready for the holiday rush.
Sola Salon Studios' Instagram Page
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| 85. Trust the Process with Serina Battaglini | 12 Nov 2021 | 00:27:01 | |
On this episode of the Sola Stories Podcast, we are joined by Face of Sola Serina Battaglini! Serina’s journey is both unique and relatable and she’s here - all the way from Ontario, Canada - to share it all with us. From a young age, she knew what she wanted to do but over time she discovered that what was holding her back was her inability to trust the process. Once she determined that she was the one standing in her own way, she took that leap of faith, and joined us in what she describes as the place she’s meant to be. Listen now to hear more about Serina’s journey and her advice on trusting the process, whatever that may look like. No matter what step you are at in your salon ownership journey - even if you have yet to take the first step - Sola is there for you and Serina’s story is proof that you can find where you are meant to shine.
[1:02] - Welcome to the show, Serina! Serina shares the beginnings of her journey as a stylist. [3:50] - Serina is driven by education and learning as much as she can. [5:00] - In Canada, the salon landscape is a lot different than in the US. Serina explains why she made the decision to go with Sola Salon Studios. [7:38] - After spending 4 years in a salon, Serina realized she had reached the amount of growth she was supposed to make there and needed to move on. [9:54] - The second Serina went into the Sola studio and met the owner, she knew it was where she was meant to be. [11:37] - The amount of support or lack thereof has a huge impact on your direction. [13:50] - Everything about shifting to Sola has been positive for Serina and her clients. [15:01] - Even if you have a low number of clients or are just getting started as a young stylist, Sola can be a right fit for the growth of your business. [16:20] - Take the leap of faith and trust the process. It is scary to make a change. [18:12] - Because of the rarity of salon studios in Canada, Serina shares client reactions. [20:25] - You just have to go in and see to understand the special experience. [22:30] - Serina heard what she needed to hear and something she kept in mind throughout her journey. [23:48] - Learn to trust the process.
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| 84. Sleigh the Holidays with These Sola Resources | 02 Nov 2021 | 00:08:03 | |
The holiday season is officially upon us... are you ready? Take a deep breath because you don't have to do it all on your own. At Sola, we have your back when you need it most - whether it’s during a global pandemic or when you could use some extra support during the busiest time of the year. Tune in to hear the Sola resources and support available at your fingertips to help you sleigh this holiday season.
[1:10] - The Sola Pro App provides resources and support on demand. [1:42] - The Sola Blog has everything you need to rock the holidays. [2:14] - Your own Sola Salons website can always be updated. [2:50] - Sola Genius is a life saving management app. [4:07] - Book Now is an online booking service provided by Sola. [4:50] - Beauty Hive will help you stock your shelves quickly and accurately. [5:28] - Sola has taken virtual education to a whole new level. [6:38] - The Sola Stories podcast is full of education and inspiration. Leave a review!
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| 83. Staying Educated and Energized Behind the Chair with Tish Clark | 26 Oct 2021 | 00:26:19 | |
Our guest on this Sola Stories episode is the one and only Tish Clark. Tish is one of 2021 Faces of Sola, the owner of Phormula 708 Studios and has been in the beauty industry for 15 years. Believe it or not, Tish started her education and career as a chef, but over the years discovered that she was meant for more than being behind-the-scenes. Through continued education and a hunger for standing out as her true authentic self, Tish found her home and a sense of belonging with Sola and has never looked back. Listen to hear all about Tish’s inspiring story and feel her joy and contagious energy. Starting your own business and becoming an independent salon owner can be scary, but Tish chose to lean into courage. She had faith and took the first step, and now her dream of freedom, education and independent salon ownership have come true.
[1:05] - Tish shares her background and how she entered into the beauty industry. [3:55] - She realized she wasn’t meant for being behind-the-scenes. [5:03] - Tish knows her calling is to make sure people are taken care of. [7:00] - Growing up, Tish wanted to stand out and be in charge. She had a strong sense of self. [9:34] - Working in various salons, Tish stood out as she does, but the salons didn’t see how she fit them. That was a driving force for Tish to go independent with Sola. [12:03] - It is okay to be excited and scared at the same time. Decide which one to lean into. [14:44] - From the first time Tish discovered Sola, she felt the courage of the tribe stepping out on their own. [16:56] - Tish attributes her motivation and lack of burnout to constant education and trying new things. [19:34] - Tish is an educator for Matrix. She shares why she was drawn to this brand. [22:10] - Think, dream, dare is a slogan for Matrix and Tish lives it. [23:41] - If you are thinking about it, you already want it. Get started with Sola.
Sola Salon Studios' Instagram Page | |||
| 82. Holiday Marketing Tips for Beauty Professionals | 19 Oct 2021 | 00:14:44 | |
As Halloween quickly approaches, the rest of the holiday season is just around the corner. We wanted to offer you some holiday marketing tips that will help you maximize the cheer and minimize the stress. These tips may also help you to bridge the gap on any year-end financial goals. Don’t let the pumpkin spice lull you into winter hibernation - let’s make these last three months your most profitable (and fun) yet.
[0:59] - Through major challenges, comes major triumphs. [2:08] - Plan ahead. The holidays tend to sneak up on us and they are busy. Avoid the panic. [3:09] - Set end of year goals. Be realistic and reassess your goals as this was a crazy year. [4:43] - Plan holiday promotions and include all the right information for success. [6:10] - Holiday flash sales are great for “out with the old and in with the new.” [7:05] - Stock the walls. Prepare for that increased salon traffic. [8:25] - Decor can turn up the vibe and direct clients to the holiday product displays. [9:22] - You do not have to do everything. Honor the holidays that you want to celebrate. [9:57] - Here are some ideas for easy vibe-setting for each upcoming holiday. [11:23] - Give clients the opportunities to buy gift cards for their loved ones. [13:20] - Whatever you decide to do or not to do, honor yourself and practice self care.
Sola Salon Studios' Instagram Page
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| 81. Do It Scared with Ashlie Garner | 13 Oct 2021 | 00:20:00 | |
This episode is all about how one of our 2021 Faces of Sola went from self-doubt to success, and doubling her income seemingly overnight. Ashlie Garner from Ashlie Ann Hair is a self-proclaimed “education junkie” and is a true testament to the freedom and opportunities Sola has to offer. Ashlie not only runs her own business, but also offers education courses with even more in the works. In today’s episode, Ashlie shares her inspiring and relatable journey. She tells her story and how once she believed in herself, she realized that she is worthy of her success. As someone so passionate about education, Ashlie has the drive to help others create their own success through Sola, and is on a mission to guide them on the path to loving and believing in themselves. And even if you don’t feel 100% ready to face whatever obstacle is in front of you, Ashlie encourages listeners to just do it - even if you have to do it scared.
[1:01] - Ashlie shares her journey and drive to get into the industry. [2:09] - In an attempt to fit in, Ashlie changed her appearance. But she realizes now that the beauty industry can help you love yourself. [3:04] - Ashlie’s salon is plus size and wheelchair accessible. [4:10] - Everybody deserves the opportunity to feel and know that they are beautiful. [5:12] - She had started for 4 years in a traditional salon but now wishes she had gone the route of a Sola Studio from the start. [7:01] - Ashlie considers herself an “education junkie.” [8:02] - In February 2021, Ashlie’s Instagram blew up with a need for education. She launched a full course called Employee to Empire in March. [9:29] - Ashlie is already inspiring and educating others as one of the Faces of Sola. [10:19] - Through re-evaluating everything and being her own boss, Ashlie doubled her income. [13:21] - Ashlie is creating a course around self-work, self-worth, and personal growth. [14:43] - If you are scared to do something, it is probably because you are on the verge of something great. [15:53] - Ashlie works with her best friend and went into Sola together. [17:35] - Fake it till you make it. Affirmations start when you don’t believe them but eventually, you will begin to believe in yourself. [19:16] - Get out of your own way and just do it.
Sola Salon Studios' Instagram Page
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| 80. The Future is Sola | 05 Oct 2021 | 00:25:10 | |
On this episode of Sola Stories, we are joined by four new Faces of Sola - Ashlie Inman, Tish Clark, Serina Battaglini and Alyssa Weiner. These ladies all have unique experiences with Sola, but all share one vision of the future: their future with Sola. From feeling the freedom, confidence, and support of being a Sola entrepreneur, to the hopeful and positive impact of diversity and inclusivity for their clients, Ashlie, Tish, Serena, and Alyssa share their excitement for the future. The last 18 months have been filled with challenges, fear, and uncertainty. Listen now to discover how these ladies made it through the pandemic, how they were able to shift and grow as salon owners. Find out what Sola means to them and how their future is looking brighter everyday.
[1:21] - Alissa and Tish share what excites them most about her future with Sola. [2:22] - Serena has gained a lot of confidence since starting with Sola. She knows she can accomplish more and has no limits on her dreams. [3:09] - With Sola, Ashley knows she wants to dive into education and knows she can with Sola. [4:14] - All four ladies share when and why they started with Sola. [5:05] - During lockdowns in the Covid-19 pandemic, Sola was extremely supportive. [6:47] - Tish has been with Sola for five years and shares her journey and confidence. [8:30] - Alissa describes her fight or flight mode and her draw to Sola. [11:30] - The industry has experienced huge shifts, especially in mindset. Tish expresses her vision for the future of Sola. [12:20] - Serena thinks the future will hold lower maintenance and natural looks. [14:00] - Sola encourages everyone to love themselves and this includes clients. [15:35] - Being diverse and size inclusive is important and impactful. [17:00] - Because of being one-on-one, clients feel physically safe and love the connection with their stylist. [18:30] - With Sola Suites, you’re able to make these important connections and share these special moments with their clients. [20:07] - The future of Sola is freedom to be who you are and to deliver an experience that is catered to you and your clientele. [21:14] - Serena being in Canada, she shares how uncommon it is where she is located to
Sola Salon Studios' Instagram Page Tish Phormula 708 Studio on Instagram
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| 79. Pay Your Rent in Retail | 29 Sep 2021 | 00:31:51 | |
Today’s episode is a panel discussion on all things retail. The panelists today are all Sola business owners doing the job everyday. What are their tips, tricks, and secrets to using retail products to increase their profits and improve the guest experience? Joining the discussion today are Shea Johnson - owner of North and State Esthetics Studio, Joey Figueiredo - Daicy / Figueiredo salon studio, Lindsey Couch - Paul Mitchell Educator, and Tahesa Nelson - owner of Studio 406 Hair Salon. Join us as the panel explains their wins in retail, how to develop relationships with distributors, and how all five senses play an integral role in an excellent guest experience. With the holidays around the corner, take the opportunity to learn how to better serve your clients while helping pay your rent at the same time.
[1:06] - Panelists interview themselves, where they are located as Sola business owners, and how retail has made a big impact on their business. [4:22] - Creating an immersive experience using all five senses helps build trust and increases sales. [5:51] - Shea explains why it is important to educate the client about products you’re using. [6:29] - Lindsey shares a story about a guest experience with a take home product that demonstrates how retail products can actually change lives. [7:44] - Creating the work at home is sometimes a challenge. Retail products can help clients recreate their look from the salon at home. [8:56] - What are some good ways to strategically place retail products? [10:00] - Another idea is to have a product of the month on this one showcased shelf to make it extra noticeable. [12:08] - Covid has created a shift for many salons and guest experiences. Joey explains a couple of changes in the industry. [15:41] - Online ordering with a distributor can also have major benefits and helps develop a relationship. [19:08] - Joey explains why you may need to be proactive to ask and develop relationships with distributors. [20:01] - Joey asks clients to bring in their own products to see why his are better. [21:18] - As an esthetician, Shea explains how she sells retail without coming across as “salesy.” [22:20] - How can you educate guests in the sales process? Rephrasing the guest’s concern, using “because,” and following up with a recommendation impacts sales. [24:55] - It is really important to sell the products that you love. [26:00] - With holidays coming, the panel encourages offering products as gifts. [29:14] - Think of retail as an opportunity to throw in the extra things you love and to make extra income.
Sola Salon Studios' Instagram Page Shea Johnson Instagram - @northandstate_estheticsstudio Joey Figueiredo Instagram - @stylistjoey | |||
| 78. Branding, Marketing and Creating Connections with Nina Kovner | 21 Sep 2021 | 00:48:41 | |
Our guest on this episode is exactly what she says she is: a Chief Awesomeness Empowerer. Nina Kovner joins us as someone dear to us at Sola - she was our first ever keynote speaker at Sola Sessions and since then we have collaborated on so much education. From webinars, live events, to in-person intimate workshops, we’ve covered so many important topics ranging from branding, social media, authenticity, storytelling, boundaries and mental health. Nina Kovner is the founder of Passion Squared, where she turned a challenging experience into one of inspiration for herself and others. At Passion Squared, they go straight to the heart of the matter to help entrepreneurs find clarity and eliminate confusion and chaos around how to create, build, and grow a creative small business. Prior to that, Nina spent 25 years working for John Paul Mitchell Systems and there found herself in marketing, a side of the business she never thought she’d be in. Nina has been such an inspiration to the Sola family through the years as a coach, mentor and friend. She describes her true passion as empowering others, and she does just that in this episode and beyond.
[2:29] - Welcome to the show, Nina! [5:24] - Nina shares her journey in the industry and how her career evolved. [7:18] - She was with John Paul Mitchell Systems for 25 years and discovered her workaholism. She checked herself into a program for depression and had to make a difficult decision. [8:26] - Her experience in marketing and her need to start from scratch led to the creation of Passion Squared. [11:24] - Nina does not have a degree in marketing but found herself there as someone who is passionate about serving others. [12:55] - One of Nina’s strengths is her ability to follow her intuition and connect with people. [14:40] - People don’t want to be sold to. They want to be connected with. [16:15] - Humans are inherently social beings. Hairdressers specifically are gifted in building relationships. This knowledge made a difference for Nina in marketing. [17:40] - Passion Squared is celebrating 10 years next year and Nina admits that the first couple of years were a struggle on social media. [19:01] - Tools and technology are always changing and you have to be where your customers are. But branding can stay consistent. [21:22] - Word of mouth is a result of great experience. That is the best kind of marketing. [22:42] - Nina explains the difference between brand and business. People don’t buy what you do, they buy why you do it. [24:38] - The industry did not jump on social media early on and Nina explains that it’s because it’s uncomfortable. [26:07] - Without the foundation of a brand story, you will run into problems. [27:47] - Be where your clients are and where you can stay consistent. Consistency builds trust. [29:04] - Yelp and Google Business are sometimes even more important and impactful than social media platforms. [31:10] - Become clear about your brand in the beginning. [32:33] - Nina shares the questions to ask yourself when defining the clarity around your brand. [34:42] - Which is better? The generalist or the specialist? [36:11] - Nina gives an example of how to find a niche to brand and tell your story. [38:49] - You can be general in your services, but your story should be focused. [40:58] - Keep your brand promise which goes back to being completely clear on what that is. [43:40] - You are not the center of the story. It is all about the client. [46:14] - Nina shares what she’ll be sharing at the upcoming Sola Sessions.
Sola Salon Studios' Instagram Page | |||
| 104. A Look Back at The 2023 Faces of Sola Experience - Part 2 | 10 Jan 2024 | 00:32:36 | |
As we reflect on 2023, the Faces of Sola Experience stands out as one of our most memorable highlights. This podcast episode is brought to you from our archives, so you can listen to and be inspired by our 2023 Faces of Sola, recorded during the experience in March 2023! Kimberly Loomis, Chloe Calley, Ryan Sanger, and Kayla Orth sit down with salon business coach, Nina Tulio, to share their journeys as independent beauty professionals. They provide insights into their personal goals, the challenges they've faced, and how they overcame these obstacles to become the strong business owners they are today. Listen now! Links and Resources:
Follow Sola on Social:
Connect with Guests: @ninatulio @kimberlyloomis @hairbychloecooper @hairlingeriethestudio.la @hairbykaylaorth | |||
| 77. Education and Entrepreneurship with John Mosley | 14 Sep 2021 | 00:39:43 | |
John Mosley, also known as Mr. Popular Nobody, is one of the most iconic and sought after barbers in the industry. John is the founder and CEO of his own brand Popular Nobody and the current artistic director of John Paul Mitchell Systems. He has been named Top 100 Industry Game Changers by Modern Salon Magazine as well as Barber Educator of the Year by Barbershop Connect. Although he wears many hats, John always makes time to pour love and inspiration back into his community and the greater beauty industry. We are so grateful to call John a friend and a true supporter of the Sola family. He has been on the Sessions stage twice before, and we are thrilled to have him join us virtually at The Sola Sessions Reimagined on Monday, September 27th . Tune in to learn about John’s background, his journey creating and growing his brand, and get inspired by his passion for education.
[1:38] - John Mosley (@popularnobody) is one of the top and highly sought after barbers in the industry. [3:51] - John is a big believer in friends for life. He keeps people close to him. [5:08] - He was playing college football and decided it wasn’t for him. He followed in the footsteps of his family members in the beauty industry. [6:39] - John explains how he was loyal to the barbershop he worked in until he was able to open his own. [10:23] - You can’t be successful until you start. John keeps it real on social media to avoid influencing the next generation with disillusion. [12:54] - Our minds are trained to crave instant gratification, but John explains the importance of patience and long term goals. [14:02] - Lean into education opportunities in the industry. [15:19] - John appreciates the process over the end result. His advice is to fall in love with the process in building your business. [16:53] - Branding is not just a logo. It is an identity. [18:24] - Maximize your opportunities to build your brand. [20:06] - John offers a branding course and discusses the importance of aligning everything. [26:16] - Many times, we create our own anxiety. [28:37] - In this industry, we put our customers first, sometimes to a fault. How can you do small things to put yourself first? [30:43] - John is passionate about educating others and gives his classes everything he’s got. [32:56] - Education has many more impacts than just getting better at your craft. [33:40] - John shares his thoughts about Sola Sessions and the Sola Family. [34:53] - What can you expect from John at the upcoming Sola Sessions? [36:17] - Being innovative and a role model are what keeps John motivated. [38:01] - Find The Popular Nobody App on Android and Apple device app stores.
Sola Salon Studios' Instagram Page Purchase Ticket to September 27th Sola Sessions | |||
| 76. Letting Your Light Shine with Sonya Dove | 08 Sep 2021 | 00:52:02 | |
We are thrilled to have industry icon Sonya Dove on this episode of Sola Stories...and even more thrilled to have her as an educator at The Sola Sessions Reimagined on Monday, September 27th! As Wella’s Global Creative Ambassador for over 35 years, Sonya plays an integral role in the brand’s trade presence with color innovation, inspiration, and education. She collaborates with educators from a range of professional haircare brands creating editorial and competition shoots, as well as education and trend development designed to inspire stylists all over the world. Sonya is fueled by her passion for every aspect of her career, and she actively surrounds herself with creatives of all industries. She uses her life experiences as an inspiration when mentoring or judging hair competitions, backstage at New York Fashion Week, producing photo shoots, in film wig work, and on stage at industry shows and events. Sonya is a beacon of inspiration, education, and mentorship for the stylist community. Her commitment to developing others to find their own voice within the beauty industry is truly her strength and it shines in today’s conversation. Listen to her stories, both personal and professional, and let your own light shine as you learn from one of the greatest.
[0:36] - This episode’s guest is industry icon, Sonya Dove. [1:45] - Sonya will be an educator in September at The Sola Sessions Reimagined. [2:40] - Sonya shares her background and how she ended up on her career path. [4:12] - Eventually, Sonya started entering into competitions and before she knew it, she and her husband were doing shows for Wella. [5:56] - Through her journey, Sonya moved to the United States. [7:54] - In 2007, Sonya and her husband opened their own salon in Los Angeles. The time was unfortunately hard due to a recession. [8:42] - Wella stepped in to help for one year and helped Sonya avoid bankruptcy. [10:43] - One of the reasons people choose to own their salon through Sola is freedom. [12:01] - It is important to Sonya to be aligned with the Wella manufacturer. She has been with them for 35 years. [14:57] - Sonya is one of Wella’s global artists. She describes what she does in this role. [16:16] - Sonya does it all and she loves the variety in her job. [17:18] - Take care of yourself to avoid burnout and learn to say no to some things. [20:19] - Sola provides so much education. Sonya describes how she delivers education, too. [23:11] - Create the space and culture you need in your salon. The details make a difference. [25:14] - How did the pandemic impact Sonya? How did she manage the negativity? [28:10] - Most of Sonya’s work with Wella now is virtual. [30:52] - It is so important to give yourself a mental break. [32:14] - Sonya created a show on all of her personal loves including how nature, food, and music influence her hairstyles. [35:00] - Sonya shares that she failed in school and was always told she would not be successful. [36:10] - In her personal life, Sonya has had many ups and downs. [38:56] - Sola Sessions are for education with inspiring leaders in the industry. [40:01] - Sonya explains that she never lost momentum in her career. You can have it all. [41:42] - Something we need to be conscious of in this industry is to support each other. [43:22] - What will Sonya be sharing at the next Sola Sessions? [46:17] - You can purchase your tickets to the Sola Sessions on September 27th at SolaSessions.com. [47:03] - Sonya is very active and responsive on Instagram and her website SonyaDove.com.
Sola Salon Studios' Instagram Page Purchase Ticket to September 27th Sola Sessions | |||
| 75. 10 Reasons to Attend Sola Sessions | 02 Sep 2021 | 00:07:20 | |
We’ve got a lot of amazing stuff up our sleeves for The Sola Sessions Reimagined, a virtual education event for independent salon owners, coming to you live on September 27th. Tune in for 10 (of the many) reasons you’ll want to join!
In This Episode [0:30] – 10 reasons why you don't want to miss The Sola Sessions: Reimagined! [1:29] – Reason #1 – learn from the industry's best educators! [2:17] – Second reason is that you can choose your own journey! [2:46] – The vendor expo. [3:28] – Two hosts that you are familiar with! [4:25] – The next reason is that the event is offered at a low price! [5:02] – On-demand access until the end of the year! [5:27] – The eighth reason is that there will be prizes and giveaways! [5:41] – There will be live Q&A sessions! [6:00] – The tenth and final reason is the Faces of Sola panel discussions!
Links and Resources | |||
| 74. Set Boundaries like a Boss with Gina Bianca | 24 Aug 2021 | 01:03:41 | |
Having boundaries is crucial to running a successful business and maintaining a healthy work-life balance. And while boundaries have always been important, they have been an especially hot topic during the pandemic. Salon business educator Gina Bianca joins us in this episode to share her expertise on this very topic. Gina wears many hats as a salon owner, an educator, a coach, and a content creator. How does she do it all, and do it well? It all boils down to one thing: boundaries. Tune in to hear about this young woman’s journey to success; how she got into the business and gained all of the valuable experience that she now has, the importance of mentorship and paying knowledge forward, and why setting boundaries are absolutely crucial to being a success in the beauty industry. She encourages listeners to just say no, emphasizing that just because you can do something doesn't necessarily mean that you should. She also recommends having a mission to better ensure that everything that you do revolves around your core values, revealing that her mission is all about elevating the beauty industry. In This Episode [0:32] – Gina recently talked about boundaries in this industry. [2:33] – Gina having to set a boundary with her mother. [5:30] – Setting boundaries is especially hard when you're codependent. [7:37] – Mental health and setting boundaries have a history of being taboo topics. [10:34] – Gina dives into sharing her journey. [13:00] – Gina learned everything by taking risks and putting work in. [16:09] – A little bit of background information about Gina outside of her business. [18:56] – How Gina decided on the importance of mentorship for her. [21:36] – Gina takes pride in paying kindness forward. [24:11] – Learn who Gina credits as having literally saved her life. [26:18] – This industry is so giving! [28:44] – People often like to hoard knowledge rather than share it. [31:00] – Sola has 17,000 small business owners in the United States as well as locations in Canada and Brazil! [33:45] – Multiple revenue streams. [35:12] – Why making money tends to be a taboo topic. [37:55] – Bad work vs. good work. [40:32] – The abundance mindset. [43:02] – Many salon owners aren't taking advantage of retail. [44:31] – Gina's theory on why people in the service industry have trouble setting boundaries. [47:33] – You have to work hard before you're in demand. [50:25] – You sometimes build long-lasting relationships with your clients. [53:40] – Have boundaries with your time! [54:13] – Say no when you need to! [56:28] – Elevating the beauty industry is Gina's mission. [59:24] – It's hard but so important to say no. [1:00:26] – How listeners can connect with Gina.
Links and Resources Sola Salon Studios' Instagram Page
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| 73. Stocking Your Studio: Retail and Backbar | 18 Aug 2021 | 00:57:31 | |
If offering retail is not a part of your salon business, there’s a chance you’re leaving some money on the table. But when it comes to stocking your backbar, there’s a lot to consider – including partnering with the right brands that fit the culture of your salon. Tune in to this episode where we chat with Hunter Donia, Ashley Lantz and Kim Bennett to discuss all things stocking your studio with retail and backbar. Find out how to select a brand that meets the needs of your brand and your target market, as well as how to make retail a part of your amazing customer experience. They also share ways to become more confident when offering your clients retail, tips for staying organized, and so much more. So, the question is: Are you ready to streamline your backbar ordering systems and rock the retail game? In This Episode [0:24] – Stocking your studio with retail and backbar. [2:30] – Why partnerships are very important. [3:58] – Color, Hunter argues, is the pinnacle of the hair salon industry. [5:39] – Shoutout to Kim Bennett and how products are a huge part of her salon experience! [7:30] – Kim agrees with Hunter's point about marketing with a brand. [9:30] – Why it's so important to choose a brand that will support you. [11:38] – Kim advises salon owners to have a separate financial account for retail. [14:13] – Ashley discusses her brand partnership. [16:13] – How Hunter brought his brand into his Sola studio and the importance of his core values. [18:39] – Salon owners are salespeople. [21:03] – Efficiency and ordering when stocking your retail and backbar. [22:19] – How to make sure that what you bring in doesn't collect dust. [25:13] – BeautyHive has a nifty feature that makes it easy to reorder! [26:11] – Hunter's take on organizing your stock. [28:13] – Retail customers can be just as valuable as service customers. [30:40] – Do you value a brand having an affiliate code program? [32:59] – Bookkeeping and keeping track of your numbers is very important. [35:22] – Kim redirects the conversation back to restocking. [38:14] – Whether or not Kim sells a lot online. [40:07] – Kim discusses her color backbar. [42:18] – It's smart to keep notes about your clients on SolaGenius. [43:45] – The importance of the guest experience. [45:58] – Kim's experience during COVID. [47:58] – Jennie's customer perspective. [50:58] – Salon owners should assume that the client knows nothing about their hair. [51:45] – Angela's customer perspective. [53:50] – Hairstylists are the authority of what they do.
Links and Resources Sola Salon Studios' Instagram Page @hairbyhunty on Clubhouse | |||
| 72. Salon Marketing for the Back-to-School Session | 11 Aug 2021 | 00:07:29 | |
All good things must come to an end. With summer winding down, it’s time to capitalize on the busy back-to-school season, and we're willing to bet this season is going to be especially busy because, for many kids, this is their first time back in a normal in-person school setting. From collaboration with your community to sales that are too hot to resist, tune in for our top tips for capitalizing on this back-to-school season.
[0:30] – Salon Marketing for the Back-to-School Season from the Sola Blog. [1:08] – Understand your audience. [1:45] – Markdowns and retail incentives. [2:20] – Start a rewards system for repeat customers. [2:55] – You should collaborate with other small business owners. [3:36] – Have a back-to-school open house event! [4:13] – Use social media to target students. [4:40] – Consider hosting contests on social media. [4:58] – Remember parents' needs and wants too! [5:42] – The Sola Sessions are coming back on Monday, September 27th!
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| 71. Manifesting Success with Carlisha Duffey | 03 Aug 2021 | 00:50:25 | |
Carlisha Duffey is one of our 2020 Faces of Sola and the owner of Southern Girl Natural Hair Studio in Topeka, Kansas. As Carlisha puts it, her studio is a safe place for naturally curly hair. Carlisha is a woman who wears many hats, as she is not only a hairstylist but is also a trained figure skater, writer, photographer, published author and student. She joins us on the Sola Stories Podcast to discuss her experience as an independent salon owner and how she manages to balance it all. Carlisha shares how she got into the beauty industry, initially having done costuming, hair and makeup for Disney World! She goes into detail about how she established her Kansas salon location, and she also elaborates upon her why and the philosophy behind what she does in her studio. She also talks about her skills as a photographer and how she came to shoot a cover featuring Tippi Shorter for Beauty Launchpad, and she looks toward the future and discusses what's next for her on the horizon. Tune in to be entertained and inspired by Carlisha's aspirational journey and endless success.
[0:46] – This episode's guest is Carlisha Duffey of Southern Girl Natural Hair Studio! [2:40] – Learn about Carlisha's journey in the beauty industry. [4:58] – How Carlisha got her cosmetology license [5:52] – Discover how Carlisha established her Topeka, Kansas location. [7:58] – Starting this journey was scary for Carlisha, and she had to take a leap of faith. [10:20] – Carlisha is now a mentor for up-and-coming salon owners. [13:17] – Carlisha shares her why behind her studio. [16:07] – Carlisha's philosophy about styling hair and how her studio is a judgment-free zone. [18:22] – Carlisha explains the meaning behind her motto – Your hair is a crown that you never take off. [20:33] – What being one of the Faces of Sola means to Carlisha. [23:28] – Carlisha was fired from a traditional salon because of pursuing her own salon. [27:04] – Carlisha has such an incredible story! [28:58] – Carlisha compares her studies in school to the X-Men. [31:17] – Learn about Carlisha's talent as a photographer. [34:02] – Carlisha's multiple skills meant that she was able to pivot on set. [37:06] – Carlisha is able to accomplish her goals even when she is outside of her comfort zone. [38:42] – How Carlisha came to shoot a cover for Beauty Launchpad. [41:21] – Carlisha knew what she wanted in her life and made it happen by asking for it. [44:20] – What's next for Carlisha! [45:20] – Carlisha's book Begin Again is out now, and Shampoo Girl is coming soon! [48:59] – How listeners can connect with Carlisha.
Sola Salon Studios' Instagram Page hairbycarlisha - Instagram Page Southern Girl Natural Hair Studio - Instagram Page | |||
| 70. Tips to Get Over a Creative Block | 28 Jul 2021 | 00:12:36 | |
Read the full blog: Tips to Get Over a Creative Block Do you find yourself wanting to uplevel your craft, offer something new, or produce content, but feel stuck or don’t know where to start? As a beauty professional, you are an artist, subject to the same creative blocks and slumps that infamously plague writers, performers, musicians, fine artists and creators of all kinds. Creative blocks are barriers to inspiration that get in the way of accessing your inner creativity, lasting anywhere from hours to years. Often this can become a self-defeating cycle, where creative people will actually beat themselves up for their slump, driving the creative block further into the psyche and cementing it into the brain. Whether you want to try a new balayage technique or post your photos on Instagram, we want to help pull yourself out of creative ruts faster with these tried and true ways that artists have relied on to move past creative blocks and recover your creative spirit. In This Episode [0:51] - Do you feel stuck and not sure where to start in upleveling your business? [1:26] - Creative blocks can last from hours to even years. [2:35] - Tip #1 is rest and relaxation. Seems counterproductive, but gives your creative spirit time to breathe. [3:38] - Tip #2: Write it Out. This is a key to unlocking creativity. [4:58] - Writing it out also challenges your negative self-talk. [6:19] - In writing your thoughts daily, you will feel more connected to your creativity and get to know your inner voice. [6:34] - Tip #3 is all about education. As a creative, it is important to expand your knowledge. [7:38] - Tip #4: Digital Detox. Three to seven days can give your brain a reset. [9:15] - Tip #5 is to stop trying and do something that you love. What are your hobbies? [10:05] - Above all else, be kind to yourself. Accept your creative blocks.
Links and Resources Follow Sola on Instagram: @solasalons Read more on the Sola Blog | |||
| 69. Charging Hourly with Ashley Lantz | 20 Jul 2021 | 00:33:55 | |
During The Sola Sessions Reconnected, we hosted a panel discussion about charging what you're worth. We received a lot of questions about charging hourly from Ashley Lantz - so many, in fact, that we decided to bring her on as a guest to discuss her recent change in price structure. Ashley is the owner of MAUVE Salon in Avondale, Arizona as well as one of the 2018 Faces of Sola and a member of Thrivers Society. She is a speciality colorist and has grown into a very successful salon owner over the last five years at Sola. Ashley joins us to talk about her recent decision to charge hourly and her best tips to make the change yourself. She offers advice on how to determine an hourly rate that is appropriate for you and your business as well as how to set your prices if you're going straight into a salon studio as opposed to transitioning from one salon to another. This insightful conversation is a must-listen if you are considering making the change to hourly pricing or could use a boost to start charging what you’re worth! In This Episode [0:58] – We got so many questions from Ashley Lantz about charging hourly. [2:31] – Ashley has grown into a larger studio over time. [5:00] – How Ashley priced her services when she first moved into Sola [6:20] – Learn how to price your services if you're going straight into a studio. [8:18] – How Ashley rebranded between her previous salon and her new salon [9:30] – What inspired Ashley to charge hourly. [11:07] – What was most difficult for Ashley about making her pricing structure transition. [15:09] – Charging hourly is a good way to get rid of services that don't serve you anymore. [16:21] – Ashley offers more reasons to switch to charging hourly. [17:52] – How Ashley plans to track success with her new pricing structure [19:54] – Learn how Ashley chose her hourly rate. [22:07] – Ashley discusses determining your hourly rate using the goal digger method. [24:42] – Ashley used SolaGenius to tell her clients about the change in pricing structure. [27:42] – It's so difficult to avoid emotional discounts for loyal customers. [29:25] – Ashley talks about the relationship between prices and rent. [32:20] – One of the main reasons stylists join Sola is to avoid traditional salons and commissions. [33:23] – Reach out to Ashley on Instagram. [34:11] – Last words of wisdom for anyone considering changing to charging hourly.
Links and Resources @solasalons Instagram Sola Stories - Episode 57: Charge What You’re Worth
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| 68. Creating an Amazing Guest Experience in a Suite | 14 Jul 2021 | 00:49:57 | |
Running a salon isn't just about hair and makeup. It’s about a personalized experience where your clients can feel comfortable, vulnerable, safe and beautiful from the inside out. That's why creating an amazing guest experience for clients is so important. Wondering how to create an experience worth coming back for? What small (or big) things can you add to your salon environment or service to make them feel special? Tune in to this episode as Angela Ribbler, Jennie Wolff, Hunter Donia and Ebony Nelson share how to create a memorable guest experience in a salon studio, while also incorporating your personality and core values into your safe haven. Your clients don’t just come to you for a service but rather a holistic experience. Creating a next-level guest experience is a win-win because they feel pampered, and you can feel comfortable and confident charging what you’re worth. In This Episode [0:31] – A Clubhouse conversation about creating a great client experience in a suite. [1:52] – What makes what Ebony offers unique. [3:54] – Ebony compares the guest experience to customer service. [5:52] – Ebony makes it a point to hype her clients up! [8:28] – Jennie confirms how important it is, as a customer, to feel seen. [9:14] – How Hunter's salon offers a unique experience. [11:02] – Hairstylists are problem solvers! [12:08] – Hunter reveals a couple of ways that he makes the experience with him tailored to his clients. [13:05] – Angela offers her perspective as a client and discusses the booking process. [13:58] – Ebony's thoughts on booking appointments. [15:44] – Simplify your marketing! [17:05] – Hunter offered a complementary Zoom consultation before prospective clients booked appointments with him. [19:22] – Why a pre-consultation can be very important. [22:28] – Your consultation is a chance to excite prospective clients! [25:03] – More insight about making clients comfortable. [26:01] – Always improving the experience gives you a reason to raise prices. [27:34] – Challenge creates opportunity! [29:43] – Read your guests so that you can interpret what they want that day. [31:08] – What Katie has been doing to make her clients comfortable. [33:53] – Incorporate your personality into your salon experience! [36:25] – Hunter builds his brand around low maintenance. [39:49] – How to encourage clients to relax and enjoy quiet time during a lengthy appointment. [40:58] – Hunter discusses setting boundaries. [43:19] – Your client wants their hair to look good which you can't do if you're drained of energy. [44:33] – Movies and shows are one way to keep clients occupied. [47:11] – You can create a better experience for guests when you know them!
Links and Resources Follow Sola on Instagram: @solasalons Follow Hunter Donia on Instagram:@hairbyhunty Follow Ebony Nelson on Instagram: @theebonynelson Follow Angela Ribbler on Instagram: @acontentqueen Follow Jennie Wolff on Instagram: @jenniethewolff | |||
| 103. A Look Back at The 2023 Faces of Sola Experience - Part 1 | 10 Jan 2024 | 00:30:54 | |
As we reflect on 2023, the Faces of Sola Experience stands out as one of our most memorable highlights. This podcast episode is brought to you from our archives, so you can listen to and be inspired by our 2023 Faces of Sola, recorded during the experience in March 2023! Stacey Heintzman, Daniel Montes De Oca, Deniece Jordan, and Jaime Castaneda sit down with salon business coach, Nina Tulio, to share their journeys as independent beauty professionals. They provide insights into their personal goals, the challenges they've faced, and how they overcame these obstacles to become the strong business owners they are today. Listen now! Links and Resources:
Follow Sola on Social:
Connect with Guests: @ninatulio @gingeryesthetic @hairby_danielm @jaimeecutzbarberstudio @bhblounge | |||
| 67. 5 Sola Resources You May Not Have Known About | 06 Jul 2021 | 00:07:25 | |
It is our mission to empower you to elevate your career as an independent beauty professional and experience the freedom of salon ownership. That’s why we want to make sure you know about all the powerful tools and resources that are available to you as a Sola professional. From helping new clients discover you, to streamlining your processes, we are here to help you feel successful in and out of the salon. Tune in to hear 5 Sola resources you may not have known about.
[0:27] – 5 Sola resources you may not have been aware of [1:05] – BeautyHive [2:14] – SolaGenius [3:07] – PerkSpot [3:34] – Access PerkSpot deals through the Sola Pro app. [4:03] – On-demand education in Sola Pro. [4:40] – You can still access The Sola Sessions Reconnected. [4:50] – BookNow
Links and Resources | |||
| 66. Setting Boundaries and Budgets for your Salon with Nina Tulio | 30 Jun 2021 | 00:43:53 | |
Let’s face it, charging what you’re worth is sometimes easier said than done. But when you are equipped with the education to assess the financial breakdown of your business, it becomes a whole lot easier to understand your value and have confidence to charge what you’re worth. Joining us on the Sola Stories Podcast is Nina Tulio, an industry leading salon business consultant, speaker, and educator, having worn many different hats over the last twenty-five years. She started a consulting agency in 2016 to help salon owners and stylists grow their business, create (and stick to) a budget, and set boundaries. Her latest venture has allowed her to combine both her love for helping people and her love for the industry, and she is here to help stylists and salon owners set prices based on fact, not fear. Listen now to hear Nina as she talks about understanding your value before discovering your worth, how to save smarter and (like putting aside 3-6 months worth of operating expenses in a savings account), how to avoid guilt when raising prices and refusing discounts, and so much more.
[0:33] – Nina Tulio is this episode's guest. [2:40] – Parallels between Nina's teachings and Sola's teachings. [3:18] – Nina's journey in the beauty industry and her current consultant agency. [5:26] – Specifics on what Nina offers to hairdressers through her program. [7:37] – Nina has a podcast – No Stylist Left Behind! [8:34] – Charging what your value is and how to determine that. [11:30] – How someone determines what they're going to charge when they go directly to a studio. [13:27] – Do your pricing based on facts, not fear. [15:40] – How to budget properly. [18:14] – Why some suite owners overspend on supplies. [20:23] – Jennie discusses BeautyHive. [22:00] – Percentages involve your prices as well as your spending. [24:57] – How to know when to raise your prices. [27:57] – Nina believes that salon owners should share with clients beforehand that a price increase is coming. [29:50] – Nina also believes that it's a good idea to share with clients why you're increasing your prices. [31:48] – Why many salon owners give emotional discounts and how to stop doing it. [34:51] – Giving discounts is essentially the same as giving money away. [37:57] – Become comfortable with looking into your numbers! (If you don't know your numbers, you don't know your business!) [39:45] – Trust in yourself and in your skills! [41:15] – Where listeners can connect with Nina.
Links and Resources Sola Salon Studios' Instagram Page No Stylist Left Behind Podcast Sola Stories - Episode 17: Crisis Creates Opportunity with Michael Cole Sola Stories - Episode 50: Quick Tip: Understanding Your Sola Business | |||
| 65. How to Market Your Salon Environment to the Max | 23 Jun 2021 | 01:07:23 | |
You've spent a ton of time and energy making your space perfect for your guests. What if your salon could create an amazing experience for your current clients while also attracting new clients to your chair? It's easier than you may think. What initially drew you to a salon studio environment, and how can you market those benefits to your clients, too? The latest Sola Stories Podcast was created from a recorded Clubhouse room that we hosted with salon owner, Hunter Donia. We chatted all about why and how to market, not only your services, but your actual salon environment to its full potential. Various Sola professionals also share their experiences and how they market their salons. Tune in as they share helpful insights and bounce around creative and effective ways to market your salon environment. If you're not yet on Clubhouse, we strongly encourage you to join and follow Sola, Hunter Donia and Angela Ribbler so that you can be a part of future conversations like this one every Tuesday morning! In This Episode [0:28] – How to market your salon environment to the max with Hunter Donia and Angela Ribbler on Clubhouse. [1:58] – There is an episode of the podcast about why you should join Clubhouse. [2:34] – Be sure to join the Sola club on Clubhouse. [3:29] – What it means to market your salon environment to the max [5:25] – Hunter gives an example of marketing your brand. [8:45] – What drew you to your preferred salon environment? [10:40] – Angela argues that you should get creative and make use of what you can do. [15:49] – Be transparent about the experience that you create for clients. [18:22] – Angela shares a story of helping her close friend – who is transgender – find a hairdresser. [21:46] – Christina reveals what about her salon will make for a unique experience. [24:13] – Angela enthuses over a video from Hunter's Instagram page. [25:41] – Christina's process of showing and/or telling clients about her environment. [28:47] – Sola partners with beauty professionals for them to share their stories, and Angela explains why that's important. [32:07] – Emily's salon is one of the only salons in her area that is LGBTQ+ friendly. [34:36] – Your talent and the appearance of your salon don't matter if you don't market yourself. [37:35] – Hunter talks about charging what you're worth and raising your prices. [42:57] – Sola professionals can use SolaGenius for a low price. [45:13] – Sydney uses video to market herself and wants to take that to another level. [47:09] – Simplify your pricing for online booking as much as possible. [52:14] – Take advantage of story highlights on Instagram and use Instagram's Guides feature. [55:00] – You could group your Instagram story highlights by hair color. [57:27] – Survey people. Ask them what they want! [59:58] – Sola's recent episode about the updated mask mandates. [1:02:16] – Hunter's opinion about safety during current times. [1:05:03] – Hunter and Angela bring the episode to a close. Links and Resources Hunter's Instagram: @hairbyhunty Angela's Instagram: @acontentqueen “5 Reasons Beauty Professionals Should Join Clubhouse” “How to Respond to Changing Mask Guidelines as an Independent Salon Owner” | |||
| 64. Radically Curly and Purposefully Passionate with Danielle Green | 16 Jun 2021 | 00:46:22 | |
Danielle Green, passionate activist, educator, social media sensation and Radically Curly Salon owner, joins us on this episode to share how she turned her passion of textured hair into her life purpose. Danielle grew up in the beauty industry as an apprentice to her mother, and has now been in her Sola studio in Las Vegas for eleven years. She and her team specialize in and celebrate curly hair, with the mission to empower clients with all hair types and textures to feel confident wearing their crown. Danielle is a strong advocate for the Crown Act, created to outlaw discrimination based on hair style and texture in workplaces and public schools. She has also started her own petition to create a curriculum for curly and textured hair in all cosmetology schools. Join us to talk about the beauty and meaning of textured hair, why and how to become an advocate for change and how to empower future generations to embrace the natural fabric of their hair. In This Episode [0:33] – Danielle Green introduces herself and why she is passionate about textured and curly hair. [0:49] – Jennie and Danielle explain what the CROWN Act prohibits. [1:16] – Danielle shares some background information. [4:00] – Danielle shares her story of being in the beauty industry. [5:54] – A crisis can lead to growth and new opportunities. [7:09] – How Radically Curly grew as a brand. [9:20] – Where the name Radically Curly comes from. [10:54] – Radically Curly operates together as a team. [12:36] – Radically Curly's multicultural element. [14:16] – Danielle's struggle with her curly hair in the past. [17:15] – Various ethnicities are affected by curly hair bias. [19:35] – Standards of beauty are arbitrary and change throughout history. [21:20] – The CROWN Act protects people like Danielle. [23:56] – The CROWN Act has been passed in Nevada and sixteen other states as well. [26:32] – We are headed in the right direction, but there is still work to be done. [29:13] – What Danielle did in Nevada to use her voice and make a difference. [32:22] – Danielle has created a cosmetology petition to raise awareness. [34:54] – Why all hairdressers should be taught about naturally curly hair in cosmetology school. [36:24] – Mothers sometimes come into salons with daughters with very different hair types than theirs. [38:57] – Internal and external problems are caused by shame. [41:50] – Kenya Kirk and her program, Mommy and Me. [44:04] – Danielle's contact info. Links and Resources Sola Salon Studios' Instagram Page Radically Curly Salon - Website Radically Curly - Instagram Page Radically Curly - Twitter Page Radically Curly - Facebook Page | |||
| 63. 5 Tips to Save Time in the Salon | 09 Jun 2021 | 00:06:55 | |
What would you do with a few more hours back in your day? Spend more time with your family? Squeeze in a few more appointments? Relax? No matter your answer, the beauty of being the boss is that your time and schedule is completely in your hands. We're just here to help you spend less time doing busy work and more time doing what you love. Follow these five tips to save yourself time and give yourself the peace of mind you need and deserve as a go-getting salon owner!
Time Stamps [0:32] – 5 tips to save time in the salon from the Sola blog [1:10] – Tip #1 – Clean as you go. [1:58] – Tip #2 – Keep your salon stocked with BeautyHive. [3:12] – Tip #3 – Use an online booking system like SolaGenius. [4:09] – Tip #4 – Intentionally schedule your time. [4:58] – Tip #5 – Stick to a consistent schedule. [5:44] – The Sola Sessions Reconnected.
Links and Resources The Sola Sessions Reconnected – Buy On-Demand Ticket
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| 62. Quick Tips to Level Up Your Instagram | 02 Jun 2021 | 00:37:39 | |
Could your Instagram be doing more to build your business? In this episode of Sola Stories, Sola’s CMO, Jennie Wolff, and Content Queen, Angela Ribbler, team up to share useful tips to help you level up your salon’s Instagram. Tune in to learn what an effective Instagram bio and feed look like and why they are important for the health of your business. Do you need a business profile? Why should you make sure your profile is set to public? How do you capture your audience’s attention before they leave your page? We cover all of this and so much more on this must-listen episode. Consistency is also important – having a consistent color scheme, background and posting schedule. We also share why it's important to engage with your followers and encourage interaction rather than just using your Instagram page as a megaphone. Want more social media tips from the pros? Be sure to check out our library of on-demand Sola Sessions content, available through to the end of 202, for just $29! Do you have a question we haven’t answered? Reach out to us @solasalons! We would love to hear how we can support you further. Time Stamps [0:24] – How to level up your Instagram account [1:40] – Differences between how you set up a personal Instagram profile and a business Instagram profile [2:54] – Make your business profile public [4:42] – Some Instagram features that should be used by salon businesses and why you should use them [7:17] – Instagram's live feature is a great way to talk about products that you use and sell. [7:58] – How making your Instagram feed unique to your own style is important [9:15] – Instagram's Highlights feature is also very useful. [10:32] – A tip on creating a well-rounded and varied Instagram feed [12:14] – Why should someone follow you? What makes your feed unique? [13:24] – How to plan your platform in a more specific way [15:52] – How to write an effective bio [16:49] – Your Instagram account should highlight where you're located and what you specialize in [19:41] – Special certifications should be in your bio. [20:28] – Post consistently and regularly. [23:50] – Using good backdrops in your photos [25:34] – Ways that you can establish engagement [28:59] – Social media shouldn't be a megaphone; it should be interactive. [31:44] – An example of targeting your hashtags toward your audience [33:18] – An effective hashtag and a Book Now button can lead to a full service experience. [34:30] – The Sola Sessions Reconnected On-Demand.
Links and Resources The Sola Sessions Reconnected On-Demand Sola Stories, Episode 36: Quick Tip: Hashing Out Hashtags with Angela Ribbler + Jennie Wolff | |||
| 61. How to Respond to Changing Mask Guidelines as an Independent Salon Owner | 26 May 2021 | 00:13:07 | |
As an independent salon owner, the return to “business as usual” can result in some critical decision-making to maintain health and safety while avoiding conflict and discomfort. In this time of shifting mask regulations, we want to make sure you are equipped as a small business owner with options for communicating new salon rules to clients amongst varying comfort levels and circumstances. Time Stamps [0:28] – How to respond to changing mask guidelines as an independent salon owner, from the Sola blog. [1:08] – CDC has loosened the mandate for vaccinated Americans. [1:50] – What the new rules mean for salon owners. [2:39] – Several routes you can take to manage updated mask policies for your salon. The first is following state and local guidance. [3:58] – Some sample messaging for clients aligning with local guidance. [4:42] – The second route is continuing the same mask policy. [5:36] – Sample messaging for clients continuing mask policy. [6:20] – Route #3 – survey your clientele. [7:02] – Survey example for clients [9:09] – Fourth possible route is to address masks on a case-by-case basis. [9:43] – Suggested question to ask clients [10:54] – Place health, comfort, and safety above all else.
Links and Resources | |||