Soft Serve By Mads Williams – Details, episodes & analysis

Mads Williams introduces Soft Serve, a podcast helping women rediscover self-pleasure, self-love, and self-trust, and explains the birth of this work. Including receiving the intention “sensual and erotic” and being drawn into supporting women’s healing around sexual embodiment. She shares a guiding question, “Am I turned on by my life?” and describes using it to recognise disconnection in the everyday.

The episode’s core theme explores the concept, “put me where you want me,” as empowered surrender in intimacy and as a human design-inspired practice of following intuition, trusting spirit’s plan, and applying sexual energy to creativity and manifestation.

00:00 Welcome to Soft Serve

00:56 Mystical Turning Point

03:01 Claiming Sensual Erotic

05:15 Soft Serve Is Born

06:49 Am I Turned On

10:28 Resetting Through Ritual

12:07 Put Me Where You Want Me

14:49 Surrender Without Submission

17:59 Human Design Trust

19:08 Pleasure As Manifestation

20:10 Closing And Next Steps

Contact–Instagram:

https://www.instagram.com/madsmadswilliams/

Work With Mads:

https://madswilliams.com/ 

Sex appeal–how do you own it? In this episode, Mads shares how a consistent pleasure practice and kinder self-talk has built embodied confidence, comfort in her body, and an integrated sex appeal, separate from performing.

Mads discusses being single as a supportive container for tending to herself through touch, self-massage, mirror work, and sensual presence, and describes sexual energy as something you can consciously open, share lightly, or close with discernment. She emphasises that owning sex appeal begins with prioritising time with yourself and your body, whether with a partner or not.

00:00 Welcome to Soft Serve

00:25 Realising Sex Appeal

01:40 From Lost to Embodied

02:19 Pleasure Practice Confidence

03:25 Single Season Lessons

06:09 Reconnecting With Your Body

07:56 Self Talk and Touch

11:02 Owning Your Energy

13:20 Devotion and Magnetism

17:42 Adult Self and Dating

Contact–Instagram:

https://www.instagram.com/madsmadswilliams/

Work With Mads:

https://madswilliams.com/ 

In this episode, Mads Williams shares how she opens up her channel of creativity to a source beyond herself. Describing how sexual energy, techniques and an understanding of anatomy become a way to harness pure inspiration that can enhance creative output in work, business, and self-expression. She also discusses pleasure as a tool for processing and releasing stored memories, sadness, and trauma, and reframes sex and creativity as playful, process-oriented devotions rather than outcome-driven pursuits. 

00:00 Welcome to Soft Serve

00:25 Muse and Creativity

02:01 Sexuality as Spiritual Path

02:52 Pleasure Fuels Your Work

06:21 Uninhibited Expression

07:31 Pleasure for Healing

08:30 You Are the Muse

10:07 Intentional Practice Types

13:56 Creativity and Libido Loop

14:54 Play Over Outcomes

17:40 Freedom and Authenticity

19:05 Trust the Bigger Plan

20:28 Join the Soft Serve Portal

Contact–Instagram:

https://www.instagram.com/madsmadswilliams/

Work With Mads:

https://madswilliams.com/ 

Solo sex is in desperate need of a rebrand. This episode explores moving from a solo "quickies" into intentional play that creates insane ripples across your reality. Whether you are single or intimate with a partner/s, this episode has gems to impact your life and your relationships.

Let's dive in!

Work with Mads

https://madswilliams.com/

Join the Summer Soft Serve Portal–June 14 2026

Connect on Insta

https://www.instagram.com/madsmadswilliams/

Is squirting the answer to healing?

In this episode, Mads Williams discusses her love of female ejaculation and all the healing, magnetic and sexy benefits of working with this as part of a sensuality practice.

If you’re interested in understanding the emotional and physical relief of squirting, this episode might be one for you.

Work with Mads

https://madswilliams.com/

Join the Summer Soft Serve Portal–June 14 2026

Connect on Insta

https://www.instagram.com/madsmadswilliams/

Responding to what is requires the ultimate flex–surrender. But don't overlook the need for action. It's a balancing act! This episode looks at accepting what is, from topics like “he’s just not into you” all the way to trusting that life has it’s own magical plan unfolding.

Work with Mads

https://madswilliams.com/

Connect on Insta

https://www.instagram.com/madsmadswilliams/

Often the small ways we show care and love to ourselves have bigger and more profound long-term impact that the huge shifts. In this episode, Mads breaks down the way she embodies beauty in daily micro habits and behaviours. 

Work with Mads

https://madswilliams.com/

Join the Summer Soft Serve Portal beginning June 14, 2026

Connect on Insta

https://www.instagram.com/madsmadswilliams/

Intimacy is often the thing that has us running scared. Paradoxically, it’s often the thing we crave the most. When you embrace the full spectrum of your sensuality, meeting yourself intimately and others becomes a natural extension of the practice. In this episode, Mads talks about all the ways she quizzed her intimacy threshold to find how she was the one responsible for the unavailable “fuck boy” types wandering in and out of her life, and just what she did to shift it.

Work with Mads

https://madswilliams.com/

Join the Summer Soft Serve Portal beginning June 14, 2026

Connect on Insta

https://www.instagram.com/madsmadswilliams/