Explore every episode of the podcast Social Tails Podcast

Niching your dog grooming business can actually expand your client reach by helping you stand out in a crowded market. When you specialise, whether that’s in certain breeds, coat types, or services like hand stripping or creative grooming, you become the go-to expert for that niche. Samantha from Social Tails discusses why niching a dog grooming business can only be a good thing.

In this latest episode of the Haynet Podcast, Sam Hobden discusses why it is beneficial to post stories through an Instagram business profile and how it can increase business sales and attract customers. This podcast is ideal for those of you that have never used Instagram Stories and are unsure where to start particularly in the dog grooming industry. So grab yourself a cuppa and plug yourself in! 

Writing a blog can be a big commitment and sometimes we may feel we are not posting enough or perhaps posting too often! So what is the happy medium in sharing your content through your website and social media pages?

Sam Hobden discusses this topic in Haynet’s latest podcast and how often you should be writing on your blog and promoting it through your social media pages whether you are a new blogger or a seasoned writer.

As you know my blogging theme for the past decade has been about horses and the countryside. And this subject matter is one I love and am very passionate about. But should you write “off-piste” from your niche including this on your blog? Will this put off your audience and following?

Sam Hobden discusses this topic in Haynet’s latest podcast chatting about the pros and cons of writing about what interests you and whether this is a good thing or not.

Many rural businesses have a budget when it comes to marketing their brand. In this latest podcast with Rhea Freeman, she discusses the best way in which you should utilise your budget and where it can be more effective in spreading the word socially about your business. 

Blogging through a social network, particularly Facebook is on the rise. But can blogging in this way be taken seriously? Sam Hobden discusses the pro and cons of blog writing solely through a social network in this latest podcast.

Social media is huge and you cannot ignore engaging with your clients through social platforms with your rural business. If you think that this is an area that needs improving, Rhea Freeman gives her ideas on how to help in this podcast.

Rebranding takes time, planning and thought in any business. Sam Hobden discusses how to avoid mistakes when rebranding, especially within rural business in this podcast.

Competitions on social media are extremely popular and can be very beneficial for your rural business. Rhea Freeman explains how to go about running a competition through social media correctly and effectively in this podcast.

We all have phases when writing our blog or providing content for our business page can all seem too much effort. It is totally normal to lose enthusiasm with blog posting and every blogger or business owner goes through it.

In our latest podcast in Haynet’s expanding library, Sam Hobden discusses ways of staying motivated to keep blogging. So if you have lost your mojo recently when it comes to putting your virtual pen to paper, then come and have a listen.

Today's podcast is all about why you should consider using a business coach for your rural or equestrian business. Check out Rhea's advice and her in depth look at what you can expect by using a coach to help your business grow, especially through social media.

Come and listen to Podcast #10 which is all about the use of video when marketing your rural business or blog. Sam gives her views on using video who is not a lover of seeing herself on camera!

Whether you are starting a new business or rebranding, your logo is vital in giving your potential customers a vision of why they should use your services or buy your products.

Sam Hobden hosts this latest episode from the Haynet Podcast chatting about what you need to think about designing your logo, what colours and fonts you use and also how to make an impact from a shop sign to your social media profile. So grab a cuppa and plug yourself in!

It is BETA week and if you are an equestrian business, you will know that this is an important weekend in Birmingham to watch and follow all the 2018 equine product trends!

If you are a new equestrian business and have not come across BETA before, then what is it all about? Why should you visit? Rhea Freeman is a BETA pro and has spoken all about the exhibition that is being held this weekend in Birmingham in her latest podcast. 

Further to Podcast #7 with Rhea where she discussed “What Are The Marketing Trends In 2018 For Rural And Equestrian Business?” she put to Sam the next topic for discussion for the podcast “What Makes A Blogger An Influencer And Does It Matter?”

So please plug yourself in and have a listen to Sam’s advice and thoughts on what makes a blogger an influencer and does it matter!  Coming soon will be Rhea’s Podcast with her reply to Sam’s question which is “What Is BETA And Why Should Equestrian Businesses Visit?” If you want to find out all about BETA, then this will be the podcast to listen to.

With 2018 just around the corner, Sam asked Rhea what are the marketing trends in 2018 for equestrian and rural businesses? What do they need to be doing to make their business stand out over the next twelve months? Have a listen...

With the #HorseBloggers hashtag having its own channel started by Sam from Haynet earlier this year, how can using this help you promote your equine content? Listen to Sam's thoughts and advice in Haynet's latest episode in their series of podcasts.

With Christmas knocking on our door, Sam asked Rhea Freeman her thoughts on how a rural business can stand out this Christmas with the influx of adverts, marketing, promotion and competitions through social media. Come and have a listen where Rhea discusses what rural businesses can do giving some brilliant top tips to make your business shine this Christmas! 

With Sam Hobden recently joint judging the Equestrian Blogger of the Year Award 2017, Rhea Freeman puts the question to Sam as to what makes a good blogger? Have a listen to what criteria make a blogger good! 

Listen to Rhea Freeman give her thoughts on "What Is The Best Social Media Platform A Small Rural Business Should Use?". Please visit Rhea at http://www.rheafreemanpr.co.uk/

Samantha Hobden from http://hay-net.co.uk/ gives her view on what is the best blogging platform to start with, especially when starting out.

Listen to Rhea Freeman give her views on how the equestrian industry has changed over the last five years. Please also visit Rhea at http://www.rheafreemanpr.co.uk/

 Haynet is on the move to a new online home. Listen to the changes that this move has made and how it will affect you as a Haynet member!

Sam - Admin

September 2017

So how often should you be posting on social media especially when it comes to promoting a business?

Sam Hobden from Haynet discusses how and when you should be posting particularly if you are a dog grooming business. So take a break and have a listen.

Many use social media every day to promote their dog grooming business but some perhaps shy away from shouting out about what they do…

If you are looking to increase your customer base, social media is a vital tool in raising your profile and promoting your brand and services to potential new clients. Sam Hobden from Haynet discusses in this latest episode how to promote your business and increase engagement with customers through social media.

Writing your true feelings in a public blog can be also very cathartic. But can it also open you up to criticism and potentially adverse reaction. Daisy from How Very Horsey discusses this topic in our latest episode of the Haynet Podcast. Being a finalist in the Equestrian Blogger of the Year Awards, judges felt Daisy's honest viewpoint with her writing was very endearing. Come and have a listen as to why she feels being honest with views through your blog writing is actually a good thing.

Haynet is the host of the Countryside Blogger of the Year Award and has been running the award in its own right since 2019. MirrorMePR took over the hosting of the Equestrian Blogger of the Year Award in the same year which both awards achieving great success. With our winners and finalists chosen, many bloggers were asking what myself (Samanth Hobden) and Ashley Rossiter (MD of MirrorMePR) were looking for when judging bloggers and their content. In this podcast, both judges chat about what they look for in an award winning blog, discussing their pet hates but also their loves when reading and watching rural blogs and vlogs. 

In this latest episode of the Haynet Podcast, we have a special guest equestrian blogger Jessica from Gee Gee and Me who predominantly writes product reviews which shows where to spend your money and where to save it when buying for your equestrian hobby! Jessica gives her thoughts on why product reviews are good for blog engagement and the challenges these can sometimes present. So grab yourself a cuppa, kick off your wellies and come and have a listen! www.hay-net.co.uk 

We have a super guest in our latest episode on the Haynet Podcast! Charlotte from The Forelock Journal is not only a fantastic equestrian blogger but also the current title holder and winner of the Equestrian Blogger of the Year Award 2018.

With plans to give rural bloggers a voice through the Haynet Podcast, Charlotte is a very natural choice to be our first guest presenter. This edition is valuable to all bloggers particularly ones that are thinking of stepping into the world of writing content and sharing their equestrian or countryside life.

A huge thank you to Charlotte who has given some brilliant advice in this podcast, so please kick off your wellies, grab a cuppa and plug yourself in!

The humble tack shop or saddlery business is a very valuable asset within the equestrian community. With big brands disappearing from the high street, it is a very tough place for retail business.

Sam Hobden discusses in this latest episode how the tack shop can compete with online competition ensuring that the tack shop remains in our equestrian communities.