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Explore every episode of the podcast Social Media Marketing School

Dive into the complete episode list for Social Media Marketing School. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Use These Psychological Hacks To 10x Your Business Growth27 Jun 202300:12:51

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

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SMMS #431 -If you're listening to the Social Media Marketing School podcast then it's likely that you're leveraging social media to grow your business. At the end of the day, the goal is always to grow your business by obtaining more clients and consequently increasing your revenue. However, growing your business is much easier said than done.

That's why in today's episode of Social Media Marketing School I wanted to share 3 psychological secrets that'll 10x (or hopefully multiply by any factor) your business. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand the psychology of your customers and use this to your advantage to obtain more clients for your business.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Storytelling/Copywriting Tips For Writing Engaging Social Media Content15 Jun 202300:11:39

Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session

*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

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SMMS #430 - Writing copy or simply structuring a post for your social media content isn't something that you can put no thought to. If there is no structure to the post you create then your post viewer will simply be left confused and therefore see no value in what they have just seen. That's why every post you create must have an element of storytelling within in order to increase the engagement factor.

That's why in today's episode of Social Media Marketing School I wanted to share the principles of good storytelling so that you are able to improve your storytelling as a social media content creator, increase content engagement and consequently increase the quality of your content overall.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the principles of good storytelling so that you are able to increase content engagement and consequently increase the quality of your content overall.

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Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session⁠

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/


Steal My Viral Instagram Content Strategy: Grow Your Following & Content Reach03 May 202300:11:01

Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session

*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

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SMMS #421 - I've been creating content on Instagram and have been building my personal brand for over 3 years now. I've produced thousands of pieces of content, tested countless strategies and recorded data for the entire journey. By doing this I have come to the point where my Instagram content strategy is today (and it will continue to change).


So, in today's Social Media Marketing School episode, I wanted to share my viral Instagram content strategy so that you can steal it for yourselves.

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Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session⁠

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Every Successful High-Ticket Offer NEEDS These 5 Things11 Jul 202200:12:51

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

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SMMS #331 - When selling a product or service online (especially when first building an online business) many will rush the building process of their offer. Their offer isn't to the quality expectations of the consumer and therefore they struggle to make sales/get new clients. However, the formula for building a successful high-ticket offer revolves around 5 key pillars.

In today's Social Media Marketing School episode, I wanted to share the 5 key things every offer needs to have if you want it to be a success and have consumers actually buy it (and pay the high-ticket price you deserve).

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build a high-ticket product/service that will make your customers feel stupid if they weren't to buy it.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

How To Avoid Burnout As A Social Media Content Creator or Entrepreneur08 Jul 202200:16:00

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

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#330 - As content creators and entrepreneurs, we put ourselves under immense pressure to work continuously without fail in an attempt to achieve the big goals we set for ourselves. Today's hustle culture has caused us to admire working 15-hour days because we believe it's the norm for any successful or soon-to-be entrepreneur. However, I'm going to argue that this work ethic isn't sustainable and that it will eventually lead to experiencing burnout.

That's why in today's episode of Social Media Marketing School, I want to share some of my top tips for avoiding burnout as an entrepreneur.

I hope this episode of Social Media Marketing School gives you some actionable tips so that you continue to have an optimal work ethic so that you can avoid experiencing burnout in order to continue pushing to achieve the big business and personal goals you set yourself.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Don't Make These Instagram Monetization Mistakes (You Could Lose Money!)06 Jul 202200:13:55

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

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#SMMS 329 - It'd be pretty cool if we could all use social media to make some money, right? Well... the good news is you can.

BUT, there are some things you should know before diving in headfirst. I see far too many people making unnecessary mistakes when monetizing their social media accounts which jeopardizes their earning potential in the long term.

That's why in today's episode of Social Media Marketing School I want to share some of the most common monetization mistakes I see people making so that you can avoid them at all costs!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can start making some money from Instagram, or any other social media platform you may use!

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

5 Ways You Can Monetize Your Instagram In 202204 Jul 202200:13:41

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #328 - Let's be honest, if you're anything like me then you're on Instagram in order to build a business/make money. If not, then by creating, all you really have is a time-consuming hobby. However, if you've never made any money online, the thought of taking those first steps to make your first sale can be incredibly overwhelming and you may not know where to start.

That's why in today's Social Media Marketing School episode, I wanted to share 5 ways in which you can monetize your Instagram!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to start making money on Instagram and potentially start building the business you've always dreamed of.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Are You Making These Instagram Story Mistakes?01 Jul 202200:13:42

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #327 - If you listen to Social Media Marketing School and are a frequent Instagram user then you'll understand the importance of having a prominent Instagram story strategy in your wider content strategy. However, with using stories more frequently it's likely that you're going to encounter a few mistakes/errors that you should be avoiding.

That's why on today's Social Media Marketing School episode I wanted to share some of the Instagram story mistakes that I commonly see creators making that you need to be avoiding.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your Instagram story strategy, not make the mistakes I mention and experience more engagement on your Instagram stories.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

What You ACTUALLY Need To Start An Online Social Media Business29 Jun 202200:12:58

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #326 - When it comes to building an online business, whether that be off the back of social media or a service-based business, there are many common misconceptions with regards to what is actually needed. So many tend to overcomplicate the process, or simply think that a lot of money is required (when in reality it isn't).

That's why in today's episode of Social Media Marketing School I wanted to discuss what you ACTUALLY need if you want to start your own online social media business.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that I can remove any doubts that you may be having that are holding you back from starting your online social media business so that you can actually get started and begin building that business you've always dreamed of.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

4 Very Simple Ways To Reduce Your Workload As A Social Media Content Creator27 Jun 202200:13:49

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #325 - Being a social media content creator isn't as easy as it looks. In fact, it's incredibly time-consuming. As the content creator, especially in the early days, you wear all the hats, so your workload is hefty.

That's why in today's Social Media Marketing School episode, I wanted to share 4 very simple ways in which you can reduce your workload as a social media content creator.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to reduce your workload which will enable you more free time to do the tasks that really matter.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Do You Want To Become A Better Social Media Content Creator? Ask Yourself These Questions!24 Jun 202200:14:09

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #324 - One of the most difficult things when working to improve our work, is the ability to evaluate the work we have already done and self-critique honestly. After all of the hard work, the last thing you want to do is tell yourself that your work isn't good enough... right? However, that doesn't have to be the case. Honesty can lead to tremendous growth in the long term.

That's why in today's episode of Social Media Marketing School, I wanted to share some of the questions I commonly ask myself in order to strive to be a better social media content creator. If we aren't honest with the way we self-critique our work we will forever stay comfortable because we won't highlight our weaknesses. When we don't know our weaknesses, we don't know what we need to improve upon. But when we do understand where our focus needs to be channelled, the skillset we possess can be improved dramatically.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are better able to understand your current weaknesses when it comes to social media content creation so that you are able to improve your skills and become the best content creator you can possibly be. In the process of doing so, this could lead to increased content engagement, follow growth and potentially even sales for your business.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

The Importance Of "De-platforming" & Owning Your Audience On Social Media22 Jun 202200:12:10

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #323 - When posting on a social media platform, all we are essentially doing is renting a space on the platforms we post on. Ultimately, we have extremely little control over the social media platform as a whole. We don't make the rules, we don't decide who gets banned and we don't decide whether the platform continues to run.

That's why in today's episode of Social Media Marketing School, I wanted to explain the importance of "de-platforming" and owning your audience on social media.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the importance of "de-platforming" and owning your audience on social media so that you are able to diversify your risk and are able to have complete control of your audience and what you do with it.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

How To Best Utilise Your Loyal Followers On Social Media20 Jun 202200:11:57

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #322 - When it comes to leveraging an audience on social media, most will think that all their audience/followers are good for is to sell to. Other than that creators/business owners are incredibly unimaginative on how they can make the best use of their followers. Your followers are more than customers, they're actually an incredibly powerful tool.

That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips on how you can actually best utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how you can utilise your loyal followers on social media in order to actually further build your brand, improve as a business/creator and even get more customers and therefore revenue for your business.

-----

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

3 Ways To Gain 100 New Followers On Instagram This Week01 May 202300:11:23

Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session

*If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

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SMMS #420 - When it comes to growing a following on Instagram, gaining followers can actually be simpler than you think. However, gaining targeted followers who are likely to purchase your product/service is a different story. The activities you do that'll gain the targeted followers are often far more time-consuming, however, there are some strategies that are incredibly simple.


That's why in today's Social Media Marketing School episode I wanted to share 3 simple strategies to gain 100 new followers on Instagram this week (some are more time-consuming than others). I hope this Social Media Marketing School episode provides you with some actionable tips.

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Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session⁠

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Improving Your Instagram Stories To BOOST Story Views & Engagement17 Jun 202200:11:28

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #321 - If you are a frequent user of Instagram, then you'll understand that Instagram stories play a key role in your wider Instagram content strategy. Instagram stories allow you to get personal with your followers, giving this retained insight into who you really are - it's how you build a true connection with them. So, if you aren't using Instagram stories well then you're making a huge mistake.

That's why in today's episode of Social Media Marketing School I wanted to discuss some key mistakes that I commonly see Instagram creators making with their Instagram stories which could potentially be damaging their Instagram story views, engagement and return rate.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your Instagram stories and in turn boost your story reviews and retain your overall story engagement for the future.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Simple Tips For Increasing Your Number Of Customers Online15 Jun 202200:11:43

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #320 - If you're using social media in an attempt to market your business, then it's likely that your number one goal is to increase the number of customers you obtain. However, I see countless people marketing their business with little to no success and therefore see no increase in customer count whatsoever.

That's why on today's Social Media Marketing School episode, I wanted to share some simple tips for increasing your number of customers online so that you can see a better return on investment on social media and increase the amount of money you are making through your business.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase your number of customers online, see a better return on investment on social media and increase the amount of money you are making through your business.

-----

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

The 4 Things You Need If You Want To Start Making Money Online13 Jun 202200:12:24

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #319 - Now, if you listen to the Social Media Marketing School podcast, then you're likely using social media because you want to grow your business, or simply grow a side-hustle to make a little extra money. Now, the biggest misconception when it comes to making money online is that it's too complicated and unless you're some tech guru, you won't be able to set everything up to start making money. This couldn't be further from the truth.

That's why in today's Social Media Marketing School episode, I wanted to discuss the 4 key things that you need if you want to start making money online. These are attention, a landing page, a compelling/product service, and a way you can accept payment from customers. I discuss each of these things in detail.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can understand the simplicity of being able to make money online so that you can begin working on the 4 elements and build the business/side-hustle you've always dreamed of.

-----

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

How To INSTANTLY Grab Attention With Your Social Media Content10 Jun 202200:14:10

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #318 - With over 1 billion active monthly users on Instagram there is a lot of competition when it comes to content. If your content isn't of the highest quality and doesn't grab the attention of both a new and existing audience, then it's very unlikely that you will gain a following on Instagram.

That's why on today's episode of Social Media Marketing School, I wanted to share some of my top tips for grabbing attention with your social media content. Grabbing attention is key when it comes to people actually wanting to consume your content and following you thereafter. Therefore, it's essential that you understand you you're going to do just that.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand how to grab the attention of your existing and new audience members, so that you're able to grow your following on Instagram, build your brand, and make more sales for your business.

-----

Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

The 4 Types Of Content That Build An Audience On Social Media08 Jun 202200:14:22

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #317 - When it comes to social media content creation one of the main goals is to build an audience. However, many will create content for their social media pages without any thought to how their audience/potential audience members may react to the content. They tend to create content for themselves when in reality this is the complete opposite of what they should be doing as they aren't the ones consuming the content.

That's why in today's Social Media Marketing School I wanted to highlight the importance of understanding how your audience may react to your content. What is it exactly that your content is providing them with? Is your content providing them with their definition of value? And, that's why I wanted to share the 4 types of content you should be creating if you want to grow an audience on social media (but from the perspective of your audience member).

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you understand the perspective of your audience members on social media so that you are able to adjust your content creation strategy accordingly and create one (or a few) of the types of content that are actually going to assist in growing your audience. 

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

MORE Underrated Hacks To Help Grow A Following On Instagram06 Jun 202200:12:43

Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on

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SMMS #316 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.

That's why in today's episode of Social Media Marketing School, I wanted to discuss MORE underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.

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How To Get Clients Using Social Media Even If You Have No Followers03 Jun 202200:15:32

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SMMS #315 - When it comes to getting clients using social media, many believe that they require a following to do so. Without a following on social media, the assumption is that you have no social proof and therefore nobody will want to buy from you/hire you for your services. However, that simply isn't the case and you can in fact get clients using social media without having any followers whatsoever.

That's why in today's Social Media Marketing School episode, I want to share some of my top tips for getting clients and making sales using social media without having a following on any of the social media platforms you are using.

I hope this episode of Social Media Marketing School provides you with some actionable tips, so that if you are new to building a brand on social media and you are in a position where you have little to no following, that you can in fact find and onboard clients and make more sales for your business.

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The 3 Skills Every Social Media Content Creator NEEDS01 Jun 202200:13:31

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SMMS #314 - When it comes to creating content on social media, if we are striving to become the best content creators possible, then we have to always focus on improving our skills. However, in my opinion, there are 3 key skills that every social media content creator needs and MUST continue to practice throughout their social media content creation careers.

That's why on today's Social Media Marketing School episode I wanted to share these 3 key skills that every social media content creator needs and explain exactly why they are so important and how you can work to improve them.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin to master the 3 key skills every social media content creator needs in order to strive to be the best content creator you can possibly be.

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Underrated Hacks To Help Grow A Following On Instagram30 May 202200:12:23

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SMMS #313 - Although growing a large following on Instagram shouldn't be at the top of your priority list, growing an engaged audience that trusts and follows your personality is incredibly valuable. So growing a large following that contains a significant number of these people, of course, is desired by most people creating content on Instagram.

That's why in today's episode of Social Media Marketing School, I wanted to discuss some of the more underrated hacks to help you grow your following on Instagram. These are hacks that need to become a subconscious habit that you implement into your Instagram strategy on a daily basis. Some hacks you may already do without knowing, but if you don't these could change EVERYTHING for you.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can grow your following on Instagram and attract an audience of engaged and trusting individuals.

-----

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Simple Tips To Increase Your Post Reach On Social Media27 May 202200:13:02

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SMMS #312 - As content creators, one of the main goals of our content creation is to reach as many people as possible. Oftentimes the content we create doesn't do as well as we may have expected it to. However, this may simply be down to a few mistakes you're making or may take just a few tweaks to make it succeed.

In today's Social Media Marketing School episode I share some of my top tips on how to increase your post reach on social media. These tips can be applied instantly to the content you're creating so that it applies to a wider audience, reaches more people and increases your audience size (gets you more followers).

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase your post reach on social media so that you can get more people to see your content, build brand awareness and grow your audience.

-----

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5 Things Slowing Your Follower Growth On Instagram26 Apr 202300:13:46

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SMMS #419 - When it comes to creating on Instagram, the primary goal for most content creators is to grow their following. However, I see creators making the same mistakes time and time again that are actually slowing their follower growth and going against all of the hard work they're been putting in.

That's why on today's Social Media Marketing School episode, I wanted to share 5 things that you may be doing as a content creator on Instagram that is actually slowing your follower growth or preventing you from growing a following at all!

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Prompts To Help Generate Endless Social Media Content Ideas25 May 202200:11:56

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SMMS #311 - One of the most difficult things about being a social media content creator, is generating all of the ideas for the content you are creating (especially if you are producing daily content like myself).

Early on in my journey, I found that I spent more time generating content ideas than I did actually creating the content itself!

That's why on today's episode of Social Media Marketing School I will be sharing the tools and the tactics I use that enable me to generate enough content ideas to be able to produce daily content!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can generate endless social media content ideas and never run out of content to create.

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Steps For Increasing Your Rates As A Coach/Consultant23 May 202200:13:26

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SMMS #310 - If you listen to the Social Media Marketing School podcast then it's likely that you're utilising social media in order to build a business/make some extra money. One of the easiest ways to make more money (without increasing the number of clients you onboard) is to simply increase your current rates. However, increasing prices is something that many creators/entrepreneurs find incredibly difficult.

That's why on today's Social Media Marketing School episode I wanted to share the key steps you need to be taking in order actually increase your rates as a coach/consultant. By following these steps you will be able to identify problems with your current offering, solve these problems, increase the perceived value of your offer and actually feel as though you can charge a higher price for your offer.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to identify problems with your current offering, solve these problems, increase the perceived value of your offer and actually feel as though you can charge a higher price for your offer.

-----

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How To Set Effective Social Media Marketing Goals20 May 202200:12:11

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Goal setting is a key element of any social media marketing strategy, but I feel that many social media marketers set their goals in an incorrect manner. Their goals often lead them to become frustrated with underperforming results and consequently cause them to quit altogether.

That's why in today's Social Media Marketing School episode, I wanted to share some advice on how you should be setting your social media marketing goals by actually sharing how I go about setting my own social media marketing goals.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to set your social media marketing goals in such a way that they provide a clear path for success and help you grow your brand on social media.

-----

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Questions To Ask Yourself When Creating Social Media Content18 May 202200:13:51

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SMMS #308 - Creating high-quality content, CONSISTENTLY on social media is much easier said than done. Ensuring that your content always aligns with your niche, ensuring that you always have a unique perspective and ensuring that you're always providing value to your audience are just some of the incredibly important qualities you must consider when creating your social media content.

That's why on today's Social Media Marketing School episode, I wanted to share some of the questions that I ask myself EVERY SINGLE TIME I am creating a piece of social media content no matter what platform I may be posting it on. These questions ensure that the content I am creating always adheres to the highest level of quality and ensures that my audience is receiving the greatest value possible.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can begin asking yourself these questions to also ensure that you are adhering to the highest level of content quality and ensuring that your audience is receiving the greatest value possible.

-----

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How To Be More Productive As A Solopreneur/Solo creator16 May 202200:13:39

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SMMS #307 - If you're listening to this podcast then it's likely that you are a solo creator on social media in your current situation. This means that you're wearing all of the hats: the copywriter, the designer, the social media manager etc. This ultimately means that you have a lot of tasks that need to be completed, with very little time to complete them. However, with this little time that you have, you want to maximise your productivity so that you can have the greatest and highest quality output possible.

That is why on today's Social Media Marketing School episode, I wanted to share some of my top tips for being more productive as a solo creator/solopreneur who is building their brand on social media. These are tips that I have implemented myself and can therefore assure you that they are effective in achieving the highest possible outcomes for your brand on social media.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to maximise your productivity solo creator/solopreneur so you are able to grow your business faster, make more money, grow your audience on social media and ensure that all that you do is to the highest level of quality whilst maximising your output.

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Is It Too Late To Build A Brand On Instagram?13 May 202200:11:36

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SMMS #306 - One of the most commonly asked questions when people consider starting an Instagram account is "is it too late to grow a following on Instagram?". So many people believe that Instagram is a "dead" social media platform when it comes to organic growth and growing a following, but I have my own opinions.

That's why in today's Social Media Marketing School episode, I wanted to share my thoughts as to why I believe it ISN'T too late to grow a following on Instagram!

I hope this episode of Social Media Marketing School provides you with some actionable tips and inspires you so that you can begin growing your own following on Instagram and prove all those that doubt Instagram wrong!

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Make These Mindset Shifts To Succeed On Social Media11 May 202200:15:03

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SMMS #305 - Over the time that I have been building my personal brand on social media my perceptions/opionions/mindset towards an array of topics has dramatically changed. Some things I believed in month one couldn't have been more incorrect and ultimately I was slowing my growth as a creator and a brand as a result of these beliefs.

That's why in today's Social Media Marketing School I wanted to share some of the mindest shifts that I've made over the years as a creator on social media that have actually enabled me to become a better social media content creator, grow my brand and actually enjoy the process far more than I did originally.

I hope this episode of Social Media Marketing School provides you with some actionable tips and a fresh perspective so that you too are able to begin to make these mindest shifts to that you are able to become a better social media content creator, grow your brand on social media, all whilst actually enjoying the process.

-----

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How To Maximise Your Exposure As A Solo Content Creator On Social Media09 May 202200:14:22

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SMMS #304 - If you're listening to this podcast then it's likely that in your current situation you are a solo creator on social media. This means that you're wearing all of the hats: the copywriter, the designer, the social media manager etc. This ultimately means that you are very little on time. However, with this little time that you have, you want to maximise your exposure across as many social media platforms as possible.

That's why in today's episode of Social Media Marketing School I wanted to teach you how to maximise your exposure as a solo content creator on social media. This means maximising the distribution of the content you produce so that you're able to be present on as many social media platforms as possible without spending any extra time or effort doing so.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to maximise your exposure as a solo content creator on social media, understand how to best repurpose your content, so that your able to maximise the distribution of the content you produce so that you're able to be present on as many social media platforms as possible.

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The 3 Core Content Types Every Social Media Marketer Should Be Creating06 May 202200:12:52

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SMMS #303 - When it comes to social media there are 3 types of content you need to be creating. If you're looking to build a following, establish authority, and actually make sales for your business, then you're going to need a combination of all 3 content types.

That's why in today's episode of Social Media Marketing School, I am going to be explaining these 3 social media content types, and the benefits behind each of them. The 3 content types are Nurturing, Personable, and Call-To-Action.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to perfect your social media content strategy by adopting all 3 content types. If you do you'll be able to build a following, establish authority, and actually make sales for your business.

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Outdated Instagram Advice You Should Be Avoiding (and what to do instead!)04 May 202200:14:33

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SMMS #302 - Instagram isn't what it used to be and strategies are changing/developing every single day. What worked 6 months ago may not work any longer but because it used to be considered such a prominent piece of advice, people continue to share it because they're in denial of its demise. That means there's a lot of Instagram advice flying around that's incredibly outdated and you should really be avoiding it.

That's why in today's Social Media Marketing School episode, I wanted to share some of the outdated pieces of Instagram advice that I continue to see people commonly share and what you should be doing instead, in order to prevent you from making the mistakes that so many creators on Instagram are currently making.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you stop making mistakes by following outdated advice and ensure that your Instagram strategies are up to date and you're. maximising your growth and engagement potential.

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3 Things You Need To Do Before You Hit Post On Instagram24 Apr 202300:11:52

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SMMS #418 - Instagram would be so incredibly simple if all we had to do was create a piece of content, hit post and then watch the followers and money roll in as a result. However, we all know that this unfortunately isn't the case. There's a lot of effort behind building and growing a successful brand on Instagram.


That's why on today's Social Media Marketing School episode, I wanted to share 3 things that you need to be doing before you hit post on Instagram. By doing these things you increase the chances of increased engagement on your content and therefore a greater chance of reaching a larger number of people and therefore increasing your number of followers.

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Tips For Avoiding Burnout On Instagram & Social Media02 May 202200:13:29

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SMMS #301 - It's something that most (if not all) social media creators or entrepreneurs in general... BURNOUT. One minute everything is going your way, you're at peak levels of motivation, but then everything changes. You simply can't bring yourself to do even the simplest of tasks. For some, this feeling may only last a couple of days but for others, it could be months. Burnout is something many will experience when overworked but there are some ways to avoid/help it.

In today's Social Media Marketing School episode I am going to be sharing some of my top tips for avoiding burnout as a content creator on social media and share some wisdom as to how I was able to combat burnout/ensure that I minimise its effects so that I am able to stay as productive as possible.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too are able to avoid/combat burnout so that you can maximise your productivity, grow as a creator/entrepreneur and ensure long-term success.

-----

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How I Gained My First 10,000 Followers On Instagram29 Apr 202200:17:14

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SMMS #300 - Episode 300 of the Social Media Marketing School podcast, another milestone reached! 

Whenever a brand or business starts an Instagram account, the big milestone everybody wants to reach is 10,000 followers. However, for many when they start, the 10,000 follower milestone can seem almost impossible to reach. The initial stages of slow growth, hours upon hours of time spent and experiencing little to no movement. Although it's a lot of hard work, it is possible (I've experienced the journey first-hand).

That's why in today's episode of Social Media Marketing School I will be sharing the EXACT roadmap I followed to reach 10,000 followers on Instagram. I split it into two halves: the first being 0-1000 and the second being 1000-10,000. You'll learn why this is the case in the episode.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you begin implementing the right strategies in order to reach 10,000 organic, genuine followers on Instagram and speed up the follower growth you're currently experiencing.

-----

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Tips For Improving Your Video Content On Social Media27 Apr 202200:12:59

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SMMS #299 - I think it's safe to say that video content is taking social media by storm. YouTube continues to be a platform visited by billions, TikTok has become the most popular social media platform of the decade and Instagram is beginning to adopt the same video features such as Reels to win back some of the market share. That being said, video content is at the core of this recent social media boom and as a content creator, you should be taking full advantage of it.

However, creating video content for social media isn't easy (especially if you haven't done it before) and that's why in today's Social Media Marketing School episode I wanted to share some of my top tips for dramatically improving the quality of your video content on social media.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are in fact able to improve the quality of your video content on social media so that you can increase your engagement (and other important metrics), increase your chances in going viral and take the video creation space by storm.

-----

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How To Increase The Quantity Of Social Media Content That You Produce25 Apr 202200:12:27

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SMMS #298 - Social media isn't at all like it used to be. Gone are the days when you could post one piece of content a week and grow a huge following. Nowadays we're having to compete with personal brands who are posting 2-3+ times A DAY whos content quality is also incredibly high. This means that if you want to stand a chance in building an audience on social media today, then the quantity of content you are producing does matter.

That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for increasing the quantity of content which you're producing and posting on social media. I share the tactics that I use that allow me to create a week's worth of content in less than two hours, and other key tips for increasing your rate of content output by saving you time where time is able to be saved.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to increase the quantity of social media content in which you produce, which will consequently increase the quality of the content you're producing and help you to grow your following at a faster rate.

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Why You Should Be Building A Personal Brand In 202222 Apr 202200:12:18

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SMMS #297 - Over the past few years the number of people building personal brands has increased dramatically. In a society where the internet and social media control a large proportion of our lives building a brand around your own person can be incredibly powerful. This explains why there have been so many people set out on journeys to build their own personal brands.

That's why in today's Social Media Marketing School episode, I wanted to discuss whether you should start building your personal today! I go into detail about some of the key benefits of actually having a personal brand and just how much having a personal brand has benefitted me.

I hope this episode of Social Media Marketing School provides you with some actionable tips and clear advice so that if you are currently thinking of building a personal brand or you are in the early stages of building your personal brand and need the motivation to continue, you know just how valuable building that personal brand is going to be for your future.

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How To Increase The Price Of Your Product/Service & Keep Customers Paying (Sell for $2000+)20 Apr 202200:13:07

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SMMS #296 - When it comes to selling a product or service, something I've always taught my clients is how to create and sell a high-ticket offer. That high ticket offer is something that these entrepreneurs will sell for greater than $2000. However, I have many people come to me and say "I can't sell my product for a price that high" or "Nobody will buy my product at that price".

That's why on today's Social Media Marketing School episode, I wanted to share some quick tips that will enable you to be able to sell your product/service for that high-ticket value of $2000 or more and actually get more customers to say yes to this price (even if you thought that wasn't previously possible!).

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to create a high ticket offer, attract more customers who are willing to pay that high-ticket value, and actually get more customers to say "yes" to that high-ticket price so that you're able to make more money for your business!

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Your Social Media Sales Funnel: From Content View To Client 18 Apr 202200:14:27

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SMMS #295 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done.

That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money!

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Tips For Driving Traffic To Your Website Link On Instagram15 Apr 202200:14:43

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SMMS #294 - For many creators on Instagram, the main goal is to drive more traffic and sales for their business. To do this those creators have to drive more traffic to their website since that is the place those products and services are sold. However, many will struggle to get their followers and content viewers to visit their profile and click on their website link.

That's why on today's Social Media Marketing School episode I wanted to share some of my top tips for increasing your website link traffic on Instagram so that you're able to better leverage your audience and make more sales for your business/drive traffic for whatever reason to your website.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to drive more traffic to the website link on your Instagram profile so that you can make more sales and get more clients for your business/drive traffic for whatever reason to your website.

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Follow me on Instagram: https://www.instagram.com/theethanbridge/ 

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Starting A Brand New Instagram Account Today? THIS Is What I'd Do!13 Apr 202200:12:50

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SMMS #293 - A question that I'm often asked but never truly think about is "Ethan, what would you do if you lost your Instagram page tomorrow and had to start from scratch?". What content would I create? How would I grow my following? How would I rebuild the loyal audience I have today? I also forget that many of you may only just be stumbling across Social Media Marketing School and that most episodes may contain content that's too advanced.

So that's why in today's Social Media Marketing School episode I wanted to answer these exact questions. Knowing what I've learnt on my journey so far I share the content I would create, the strategies I would follow and other tactics I would implement if I were to start my Instagram page from scratch tomorrow.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that if you are thinking of starting an Instagram page from scratch, or you are early on in your journey, you know the steps you should follow in order to build the following you desire.

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How To Uncover The Pain Points/Problems Of Your Audience Members & Prospects11 Apr 202200:13:20

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SMMS #292 - When it comes to creating great content, nurturing clients, or even closing clients on sales calls, one of the most important skills to possess is the ability to uncover our audience/customers' pain points. Learning about the problems our audience face allow us to create valuable content that provides solutions to those problems, it helps us to continue to provide value to our audience because we know what they want to see, and it helps us uncover the root cause of key problems to help us close more clients.

That’s why in today’s episode of Social Media Marketing School I wanted to share some very simple tactics for uncovering the pain points of your audience/prospects so that you’re able to provide value to these individuals accordingly.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you’re able to continue to create high-quality, value providing content so that you’re able to continue to nurture future prospects and current audience members and to help you actually close more clients on sales calls so that you can make more money!

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5 Things To Remember If You Want To Grow Your Following On Instagram19 Apr 202300:12:54

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SMMS #417 - Follower growth is one of the primary goals for many creators posting content on Instagram. However, there are some crucial things you need to remember if you want to successfully grow your following on Instagram. Forgetting these points could lead to slow follower growth which could potentially result in fewer clients for your business.

That's why in today's Social Media Marketing School episode, I wanted to discuss 5 things you're going to need to remember if you want to grow your following on Instagram.

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This Is How You Should Be Using Your Instagram Stories08 Apr 202200:13:37

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SMMS #291 - If you're a frequent user of Instagram you'll understand the importance of Instagram Stories in your wider content strategy. Instagram stories are authentic, they show the real you, the behind-the-scenes, and help build trust with your audience. However, many are missing out on so many opportunities because their Instagram story strategy simply isn't good enough.

That's why in today's episode of Social Media Marketing School I wanted to share my Instagram story strategy and what I believe to be the BEST way to use Instagram stories.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to use Instagram stories to your advantage and in the best way possible so that you can build trust with your followers, entertain your followers and make more sales for your business.

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How To Use The New Instagram Feed Formats To Get More Clients!06 Apr 202200:13:45

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SMMS #290 - If you’re a frequent Instagram user, then you would’ve realised that Instagram has just released two new ways in which we can order our feeds. We now have the options of following (which is a feed in chronological order) and favourites (where you can select the accounts whose content you want to be shown).

In today’s episode of Social Media Marketing School, I wanted to share how you can actually use these new feed formats to your advantage (focusing on the favourites format) in order to actually book sales calls and grow your business.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you’re able to organise your Instagram favourites feed in a way that is going to help you engage with potential customers, book more sales calls, and get more clients.

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Follow These Design Principles To Improve Your Instagram Content 04 Apr 202200:13:45

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SMMS #289 - When it comes to creating social media content, the way you design your content plays a pivotal role in the overall performance of the content. Now, you don't have to be a talented designer in order to create a stunning piece of social media content (I'm far from that), sometimes simplicity goes a long way and in some cases performs far better than something that is intricately designed. 

That's why in today's Social Media Marketing School episode I wanted to discuss some key design principles for your social media content that can be implemented no matter your skill level when it comes to design. The topics I cover are the fonts you use, the whitespace in your content and the word count of your copywriting. 

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve the design of your social media content in order to achieve increased engagement, greater reach, more page visits, an increased amount of followers and potentially more sales for your business.

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