Explore every episode of the podcast Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| LinkedIn Company Page Strategy 2027: What Needs to Change? | 09 Sep 2026 | 00:14:53 | |
Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough. Key moments in this episode - 00:00 – LinkedIn Company Page Strategy for 2027 01:20 – What Is Your LinkedIn Company Page Actually Doing? 03:00 – AI Discovery and LinkedIn Company Pages in 2027 04:50 – Company Page + People: The Power of Two 06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work 08:40 – LinkedIn Analytics and Metrics That Matter in 2027 12:00 – When to Audit Your LinkedIn Company Page Strategy Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/ CONNECT WITH MICHELLE J RAYMOND#LinkedInCompanyPage | |||
| Why Automating Employee Advocacy Is Hurting Your LinkedIn Results | 26 Aug 2026 | 00:30:33 | |
Corporate social media is much more than publishing posts, and employee advocacy is much more than giving employees content to share. The systems, governance, enablement and strategy behind the activity are what make it work. Michelle J Raymond is joined by Chris Downey, Head of Social Media & Editorial at Elastic, to unpack what effective corporate social media and LinkedIn employee advocacy look like inside large B2B organisations. From why the tool is only 5% of an advocacy programme to the roles of Company Pages, employees, and opt-in participation, Chris shares what he’s learned while building these programmes from the ground up. Key moments in this episode - 00:00 Corporate social media strategy: Pages + people 02:00 What businesses misunderstand about social media teams 05:00 Can one bad LinkedIn post damage your brand? 07:00 Building a corporate social media programme from scratch 09:00 Why social media governance matters 12:00 Why employee advocacy tools aren’t the strategy 17:00 Why employee advocacy should be opt-in 21:00 LinkedIn Company Page vs employee content 25:00 Measuring the real value of employee advocacy 27:00 How to keep employee advocacy momentum going CONNECT WITH MICHELLE J RAYMOND
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| The 3 Conversations Your LinkedIn Strategy Is Missing | 15 Aug 2026 | 00:14:28 | |
Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room. In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built on real buyer intelligence — plus the specific questions to ask in each. What you'll learn:
Timestamps 00:00 — Why marketing alone can't build a LinkedIn strategy 02:15 — What to ask your sales team about buyers 06:20 — Customer research questions that sharpen your content 11:50 — Aligning regional and global LinkedIn teams 14:20 — Turning insights into LinkedIn content pillars 18:15 — The Power of Two behind better strategy Better LinkedIn strategy starts with better conversations. Talk to sales, talk to customers, talk across the business — then build the strategy. CONNECT WITH MICHELLE J RAYMOND | |||
| Manychat Broke Their LinkedIn Company Page on Purpose — And It Worked | 04 Aug 2026 | 00:29:05 | |
Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose. Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creators voluntarily returning to the Page, and other brands screenshotting it as the example to copy. In this episode, Ashley shares how she won the internal argument, why commenting matters more than publishing, and the one metric she cares about that LinkedIn analytics doesn't measure. Key moments in this episode - 00:00 – Meet Ashley Sava, the content anarchist behind the Manychat Page 03:31 – Why most Company Pages feel like an empty office lobby 04:45 – Who actually owns your LinkedIn Page 07:05 – The metric Ashley cares about most 12:17 – Changing the Manychat strategy 17:16 – Company Page Commenting as strategy 21:02 – The LinkedIn jail moment 22:31 – What the Company Page delivered for the business 26:13 – How to get buy-in to change a boring Company Page Connect with Ashley Sava on LinkedIn Follow the Manychat Company Page on LinkedIn CONNECT WITH MICHELLE J RAYMOND | |||
| The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL) | 01 Aug 2026 | 00:29:13 | |
Employee advocacy looks simple from the outside. Building it inside a global organisation is another story. Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page strategy and how to decide whether content should come from the brand, an employee or both. Key moments in this episode - 00:00 Meet Jen Roth from JLL 01:40 Where to start with global social media strategy 03:24 What employee advocacy needs before launch 04:00 Why leadership buy-in matters 05:42 Building a connected social media ecosystem 07:12 Why you shouldn’t force employee participation 08:12 Using technology to reduce barriers 12:20 Supporting the employees in the middle 14:18 Why people follow employees over Company Pages 17:24 Company Page content versus employee content 19:16 Bringing offline expertise into the LinkedIn feed 20:34 Using data to manage content requests 23:24 Setting boundaries and prioritising at scale 27:20 The LinkedIn Company Page analytics Jen wants CONNECT WITH MICHELLE J RAYMOND CONNECT WITH JEN ROTH #EmployeeAdvocacy #LinkedInStrategy #B2BMarketing | |||
| Is Your LinkedIn Company Page Set Up for B2B Buyers? | 15 Jul 2026 | 00:16:19 | |
Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you. In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers. You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content. In this episode 00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers 02:10 Why LinkedIn Company Pages still influence B2B buying decisions 04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page 07:05 What B2B buyers are actually looking for 09:35 How clarity, relevance and trust build buyer confidence 12:05 Why every LinkedIn Company Page needs a clear next step 13:05 Take Michelle's free LinkedIn Company Page 10-Second Test 15:00 Why posting more won't fix the wrong LinkedIn Company Page strategy Resources • Read the LinkedIn Company Page 10-Second Test https://b2bgrowthco.com/linkedin-company-page-10-second-test/ • Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies. https://www.linkedin.com/in/michellejraymond/ If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post. #LinkedInCompanyPages #LinkedIn #B2BMarketing | |||
| Why Posting More Won't Fix Your LinkedIn Company Page | 01 Jul 2026 | 00:12:42 | |
Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best? Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing. In this episode of Social Media for B2B Growth, Michelle J Raymond explains why so many marketers are second-guessing their LinkedIn strategy and why the answer isn't posting more content. It's building stronger foundations. If your LinkedIn Company Page feels like it's lost direction, this episode will help you step back, refocus and regain confidence. Key moments in this episode - 00:46 Why so many B2B marketers are losing confidence in their LinkedIn Company Page 02:00 The warning signs your LinkedIn Company Page strategy is off track 04:08 The simple checklist every Company Page admin should review 07:28 Is your LinkedIn Company Page really set up for buyers? 10:11 What confident LinkedIn Company Pages do differently CONNECT WITH MICHELLE J RAYMOND#LinkedInCompanyPage #LinkedInB2BMarketing | |||
| The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right) | 22 Jun 2026 | 00:20:14 | |
LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps. In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to. https://b2bgrowthco.com/linkedin-newsletter-growth-lab/ Key moments in this episode - 00:00 LinkedIn newsletters, AI citations and the current gold rush 02:20 Why LinkedIn newsletters are back in focus for B2B brands 03:50 The ghost town newsletter mistake that damages trust 05:10 Why every LinkedIn newsletter needs a clear promise 06:00 Lazy LinkedIn newsletter strategy 06:35 The LinkedIn Company Page bulletin board problem 08:15 Why relevance matters more than subscriber count 10:57 How to create a LinkedIn newsletter people want to read 17:18 LinkedIn newsletter analytics B2B marketers should measure CONNECT WITH MICHELLE J RAYMOND#LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing | |||
| 10 NEW LinkedIn Features Ranked Honestly (2026) | 16 Jun 2026 | 00:24:16 | |
LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to “this has my attention”, including AI-powered feed recommendations, post performance insights, video feed updates, Creator Marketplace, verification filters, GIFs, post boosting and more. If you use LinkedIn for B2B marketing, Company Page growth or employee advocacy, this episode will help you stay focused on the updates that matter most. Key moments in this episode - 00:00 LinkedIn features ranked honestly 00:30 LinkedIn updates worth paying attention to in 2026 01:18 LinkedIn puzzle game Wend 02:22 LinkedIn mobile post boosting 03:24 LinkedIn verification filters 05:13 LinkedIn limiting AI slop 07:10 LinkedIn Creator Marketplace 09:21 LinkedIn video feed in Australia, UK and Canada 12:33 LinkedIn consultant booking and payment links 14:25 LinkedIn GIFs in comments 15:40 LinkedIn post performance insights 18:03 LinkedIn AI-powered feed recommendations 22:11 LinkedIn strategy beats chasing new features CONNECT WITH MICHELLE J RAYMOND#LinkedIn2026 #LinkedInNewFeatures #LinkedInB2BMarketing | |||
| How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy | 09 Jun 2026 | 00:31:11 | |
How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation. Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile. Key moments in this episode: 00:00 – Introduction 01:45 – What a global B2B social media role really involves 04:45 – Why clear processes matter for social media teams 06:55 – How paid, organic, executive and employee content work together 09:35 – A practical tiered approach to employee advocacy 13:20 – Why you can’t force employees to post on LinkedIn 18:25 – Why LinkedIn Company Pages are not dying 21:35 – Managing 150+ LinkedIn Company Pages globally 23:35 – Why personal profiles can drive more clicks than Company Pages ABOUT MICHELLE J RAYMOND Michelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth. CONNECT WITH MICHELLE LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/ CONNECT WITH MOLLY HOPKINS LinkedIn: https://www.linkedin.com/in/molly-hopkins/ LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/ | |||
| Why Employee Advocacy Fails on LinkedIn (And What to Do Instead) | 02 Jun 2026 | 00:32:41 | |
Employee advocacy is more than asking your team to share company posts on LinkedIn. For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales. In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy. If your employee advocacy programme is focused only on more reach, more shares or more impressions, you’re missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust. Timestamps00:00 Introduction to employee advocacy with Colin Day 02:18 Why social media is now go-to-market infrastructure 05:15 Why B2B brands need to stop broadcasting 10:15 The problem with treating advocacy as distribution 15:15 How employee advocacy builds trust before sales 22:30 Why your LinkedIn Company Page still matters 26:30 Measuring employee advocacy beyond vanity metrics Connect with Michelle J RaymondLinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com Subscribe to the B2B Growth Co newsletter Connect with Colin DayLinkedIn: https://www.linkedin.com/in/daycolin/ Oktopost: https://www.oktopost.com | |||
| Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute) | 26 May 2026 | 00:32:14 | |
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals are stalling, and why reach alone is not enough to create buyer confidence. This episode is for B2B marketers who want to understand why their LinkedIn content, brand activity, and demand-generation efforts may not be converting into pipeline, and what they can do to build buyer trust before sales ever get involved. Key moments in this episode - 00:00 - Why B2B marketers need better research, not more trends 02:00 - The B2B credibility gap and why reach is not enough 03:15 - Why 40% of B2B deals stall before closing 05:30 - Why marketers need to influence the whole buying committee 07:30 - Are B2B creators becoming the new demand engine? 09:00 - The credibility stack: brand, employees, customers and creators 13:00 - The employee advocacy opportunity for B2B brands 19:20 - Is video becoming the new language of B2B marketing? 24:20 - What smart B2B marketers should do in 2026 31:10 - New B2B Institute research to watch: The Credibility Code Connect with Vita Molis on LinkedIn Check out The B2B Institute research CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #B2BMarketing | |||
| 500K LinkedIn Followers: What Actually Grew This Company Page | 19 May 2026 | 00:30:50 | |
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic. This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026. Key moments in this episode - 00:00 Why this LinkedIn growth story matters 01:20 Holly Kerr’s role at AtkinsRéalis 04:45 What actually grew the Company Page 06:40 Why they reduced Company Page posting frequency 08:00 Building a LinkedIn Page worth following 10:30 Testing LinkedIn content creation without fear 14:30 Employee advocacy at scale 19:30 Managing competing business requests 21:00 The problem with event posts on LinkedIn 25:50 Biggest lesson from the journey 28:30 LinkedIn newsletter insights CONNECT WITH MICHELLE J RAYMOND
Connect with Holly Kerr on LinkedIn Follow the AtkinsRéalis Company Page #LinkedInCompanyPage #LinkedInB2B #B2BMarketing | |||
| Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First | 10 May 2026 | 00:18:21 | |
What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever. Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion: AI won’t save bad marketing. In fact, it might expose it even faster.
If you’re a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results. Key moments in this episode - 00:00 Why AI won’t save bad marketing 01:00 Inside Social Media Marketing World 2026 03:05 Why strategy matters more than ever 04:25 LinkedIn’s shift towards expertise and clarity 06:06 AI tools are accelerators, not replacements 09:30 Why human perspective matters more in B2B marketing 12:31 AI overwhelm and burnout for marketing teams 15:12 The biggest lesson from SMMW26: back to fundamentals CONNECT WITH MICHELLE J RAYMOND
#LinkedInMarketing #B2BMarketing #SMMW26 | |||
| LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did... | 21 Apr 2026 | 00:16:29 | |
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today. This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy. You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy. If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages. Key moments in this episode - 00:00 LinkedIn didn’t kill Company Pages 01:00 The article and why it’s wrong 02:00 Pages vs profiles on LinkedIn 03:00 Why Company Pages still matter 04:00 The real problem with Page content 05:30 How Pages become “bulletin boards” 06:30 ManyChat throws out the rule book 07:30 What ManyChat is doing differently 08:30 Why this strategy works on LinkedIn 09:30 The reality for social media managers 10:30 You don’t need to be “fun” to stand out 11:30 How to build a strong point of view 12:30 Using comments as a Page strategy 13:30 Why most LinkedIn Pages feel boring 14:30 Page advocacy and taking risks 15:30 Final thoughts on LinkedIn Company Pages CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #B2BMarketing #LinkedInCompanyPages | |||
| Your LinkedIn Profile Matters More Than Your Posts (2026 Update) | 09 Apr 2026 | 00:20:44 | |
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts. With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content. If LinkedIn can’t understand who you are, it can’t confidently recommend you. In this episode, Michelle J Raymond breaks down:
If your results feel inconsistent, don’t post more. Start here. Key moments in this episode - 00:00 Would LinkedIn get you right in one sentence? 01:00 What’s changed on LinkedIn 03:00 From connections to expertise 05:00 Why profiles matter more than posts 06:30 Posts vs profile explained 08:30 Why posting more isn’t the answer 11:00 Get clear on who you’re for 12:30 What are you known for? 14:30 Consistency between profile and content 17:30 Why proof and credibility matter 19:00 Fix this before you post again CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #B2BMarketing #LinkedInProfile | |||
| LinkedIn Content Strategy: Why B2B Teams Need to Create Less | 07 Apr 2026 | 00:29:02 | |
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy. You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results. If you’re relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have. Key moments in this episode - 00:00 Why most B2B content gets wasted 01:30 What content waste actually looks like 04:00 Why good content still fails 06:30 Fixing sales and marketing misalignment 09:00 Repurposing content across channels 18:00 What a strong content system looks like 24:00 Where to start fixing your strategy CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #ContentMarketing #B2BMarketing | |||
| Fix Your LinkedIn Company Page: 3 Mistakes to Avoid | 01 Apr 2026 | 00:12:40 | |
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first. From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track. If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works. Key moments in this episode - 00:00 Fix your LinkedIn Company Page fast 02:35 Ghost Town Company Page 04:45 Internal Newsletter Company Page 07:37 Product Dump Company Page 10:22 Bringing it all together 11:10 Final advice & next steps CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1 #LinkedIn #CompanyPages #B2BMarketing2026 | |||
| LinkedIn Feed Explained: It’s Not About Who You Know Anymore | 23 Mar 2026 | 00:19:40 | |
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand. Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026) 02:00 The biggest shift in the LinkedIn Home Feed 04:00 How LinkedIn now reads your behaviour over time 06:30 LinkedIn Home Feed for LinkedIn users 08:30 LinkedIn Home Feed for Company Pages 11:00 Why clarity beats volume on LinkedIn 13:00 Practical ways to take advantage of the new feed 17:00 Strategy wins again What You'll Learn
CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1 #LinkedIn #B2BMarketing #LinkedInNewFeature | |||
| Is Your LinkedIn Employee Advocacy Just an Engagement Pod? | 17 Mar 2026 | 00:18:10 | |
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification? You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it. If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line. Key moments in this episode - 00:00 Employee Advocacy or Pod 03:20 What Engagement Pods Are 05:58 Employee Advocacy Defined 08:11 Slack Swarm Debate 10:19 Where I Draw the Line 13:55 Zooming Out to Goals 15:38 Employee Advocacy Reality Check 17:23 Final Takeaways CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1 #EmployeAdvocacy #LinkedIn #B2BMarketing | |||
| How to Get Your B2B Brand Cited by LLMs Using LinkedIn (Without Falling for the Hype) | 11 Mar 2026 | 00:18:15 | |
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily. In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy. Key moments in this episode - 00:00 LinkedIn AI citations — what's the real story? 01:30 Two LinkedIn AI research studies you need to know 03:00 LinkedIn is cited (but here's the catch) 05:00 Not all LinkedIn content performs the same 06:30 Why LinkedIn Company Pages outperform profiles 08:00 The 3 fundamentals AI needs to cite your brand 11:00 Practical tips to boost your LinkedIn AI visibility 13:30 How to check if your LinkedIn content is indexed Find all the details in this week's newsletter CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1 | |||
| Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons | 04 Mar 2026 | 00:31:21 | |
Most corporate LinkedIn strategies underperform because social teams are brought in too late. In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results. Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start. Key moments in this episode - 00:00 – Why corporate LinkedIn strategies underperform 01:05 – Defining high-performing corporate social in B2B 03:10 – Why brand impact matters more than leads 06:20 – Why creative and message drive campaign success 10:35 – The “just post this” problem for social teams 13:05 – Why trade show social posts usually fail 18:45 – Employee advocacy and LinkedIn visibility 20:30 – Combining organic and paid LinkedIn strategies CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1 | |||
| Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus | 25 Feb 2026 | 00:33:09 | |
Is B2B marketing serving customers… or dashboards? In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow. If you’ve ever felt like you’re busy but not aligned — this episode will resonate. Michelle and Moni unpack where marketing may have drifted, why attribution isn’t the safety net we think it is, and how returning to customer understanding changes everything — including your LinkedIn strategy. This is not about creating more content. It’s about creating better direction. Key moments in this episode - 00:00 – Why marketing may have drifted away from customers 02:10 – Stakeholder pressure vs customer focus 04:30 – The real power of niching (and why teams avoid it) 09:05 – How MQL obsession shrinks marketing’s role 15:40 – Why marketing attribution doesn’t tell the full story 18:30 – Offline influence, word of mouth & what dashboards miss 24:15 – The most misunderstood B2B buying statistic 28:00 – What true customer understanding really looks like CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260224_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1 | |||
| How To Build Real Authority On LinkedIn (Without Faking It) | 17 Feb 2026 | 00:11:23 | |
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate. Key moments in this episode - 0:00 Fake It Till You Make It on LinkedIn: The Real Cost 01:27 Why Marketers Are Struggling on LinkedIn 04:27 Overwhelming Reality of Modern Marketing 05:43 What You Actually Need to Succeed 06:10 Why Generic/AI-Generated Strategies Can Lead You Astray 07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics) 09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support 10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up) CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1 | |||
| How To Build a LinkedIn Company Page That Actually Grows | 10 Feb 2026 | 00:18:37 | |
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page. Key moments in this episode - 00:00 Introduction: Is Your Company Page Built to Grow? 01:10 Understanding the Four C's Framework 04:09 Clarity: Defining Ownership and Audience 06:19 Content: Crafting Engaging Posts 09:32 Community: Building Connections and Engagement 13:49 Cadence: Maintaining Consistency and Reporting 15:27 Conclusion: Implementing the Four C's for Success CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1 | |||
| 360Brew Explained. Why Reach No Longer Matters on LinkedIn | 04 Feb 2026 | 00:24:14 | |
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy? Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026. In this episode, you’ll learn:
Key moments in this episode - 00:00 Introduction to LinkedIn's 360Brew 03:06 Understanding 360Brew: What It Is and Why It Matters 06:15 How 360Brew Works: A Deep Dive 07:49 Impact of 360Brew on Reach and Visibility 11:26 360Brew for B2B Marketers: Key Insights 15:06 Company Pages and 360Brew: Best Practices 18:00 Employee Advocacy in the Age of 360Brew 20:05 Posting Strategies and Formats on LinkedIn 21:47 Rapid Myth Busting and Final Thoughts Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1 CONNECT WITH MICHELLE J RAYMOND
#LinkedIn #B2BMarketing #LinkedInAlgorithm | |||
| Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It) | 26 Jan 2026 | 00:17:17 | |
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up. Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth. Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy 00:47 The Human Side of LinkedIn 01:26 Leadership Perspective on LinkedIn 05:31 Employee Perspective on LinkedIn 09:02 The Power of Communication 11:20 Alignment and Activation 14:25 Clarity and Confidence CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 #LinkedIn #EmployeeAdvocacy #B2BMarketing | |||
| LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing | 20 Jan 2026 | 00:19:51 | |
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results. In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth. If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026. Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail 02:00 – Copying LinkedIn creators won't help your Page 04:00 – Stop Neglecting Your LinkedIn Company Page 06:00 – Content That Works on LinkedIn Company Pages 09:00 – LinkedIn Page advocacy for Company Page growth 11:00 – How To Use Your LinkedIn Page Best 13:00 – Templated Content Doesn't Work On Company Pages 14:00 – Smart LinkedIn experiments for Company Pages 15:00 – Build a Niche Audience for Your LinkedIn Page CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 #LinkedIn #LinkedInCompanyPages #B2BMarketing | |||
| LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know! | 14 Jan 2026 | 00:20:51 | |
Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year. Key moments in this episode - 00:00 Introduction: New Year, New Playbook 01:04 Reflecting on LinkedIn Changes in 2025 01:34 Understanding the 360Brew LinkedIn Algorithm 03:41 Key Shifts in LinkedIn's Platform 07:42 The Importance of a Strong LinkedIn Strategy 11:06 Revamping Your LinkedIn Presence 13:44 The Power of Two: Company Pages and Employees 16:36 Final Thoughts and Looking Ahead CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 | |||
| What Brain Science Teaches Us About LinkedIn Marketing | 06 Jan 2026 | 00:32:54 | |
What does brain science really teach us about LinkedIn marketing for B2B marketers? In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn. You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy. If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content. Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B 02:50 Emotion and Decision-Making in LinkedIn Marketing 05:45 Fear, FOMO, and Loss Aversion on LinkedIn 08:20 Repetition and Trust in LinkedIn Marketing 11:35 LinkedIn’s Shift from Reach to Relevance 14:50 Niche LinkedIn Marketing for B2B Growth 18:15 Reducing Friction in LinkedIn Marketing Content 22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn 25:45 One LinkedIn Marketing Change B2B Marketers Should Make 29:10 The Future of LinkedIn Marketing for B2B Brands CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 | |||
| The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo | 18 Dec 2025 | 00:34:56 | |
LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities. In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026. They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm. You’ll learn:
If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next. Key moments in this episode - 00:00 – The B2B Marketing Reset for 2026 02:15 – Why AI Is Hurting LinkedIn Strategy 09:30 – Bringing Brand Back to LinkedIn 16:10 – Rethinking LinkedIn’s Role in B2B Marketing 21:40 – Aligning Marketing Strategy and LinkedIn 26:40 – How to Prepare Your LinkedIn Strategy for 2026 30:15 – Final Advice for B2B Marketers Connect with Bec Chappell on LinkedIn CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3 #b2bmarketing #linkedin #linkedinmarketing | |||
| The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026 | 10 Dec 2025 | 00:27:55 | |
LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing 01:00 — Why LinkedIn impressions no longer mean success 03:00 — The shift toward relevance + intent metrics 06:00 — The rise of comments as a powerful visibility tool 10:00 — Company Page Premium: worth it or not? 14:00 — Social selling gets harder as spam increases 18:00 — The unexpected decline of video content 22:00 — LinkedIn moves from networking to discovery 24:00 — What B2B marketers must focus on in 2026 25:00 — Michelle’s final advice for staying consistent and effective 🧠 Key Takeaways
CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. #LinkedIn #B2BMarketing2026 | |||
| LinkedIn Company Pages in 2026: Complete Guide for B2B Marketers | 04 Dec 2025 | 00:36:19 | |
B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.” In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results. If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead. Key moments in this episode - 00:00 Guest Intro - Zoe Bermant 03:19 The Decline of Company Page Reach 04:54 Strategies to Navigate Reduced Reach 05:44 The Role of LinkedIn Premium 06:23 The Importance of Organic Content and Boosting 08:59 LinkedIn Company Pages Premium: Features and Benefits 28:49 Challenges and Solutions for Social Media Managers 35:32 Final Thoughts Connect with Zoe Bermant on LinkedIn CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3 | |||
| Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert | 24 Nov 2025 | 00:28:48 | |
Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue. Key moments in this episode - 00:00 Why your LinkedIn posts aren’t converting 03:12 The beige content problem in B2B marketing 07:40 How AI-generated copy creates LinkedIn sameness 11:05 Writing for one LinkedIn buyer persona 14:22 High-impact LinkedIn hooks and copywriting frameworks 17:58 Why your audience still doesn’t know what you do 21:44 Fixing weak LinkedIn calls to action 25:33 The biggest B2B marketing truth for conversion Connect with Sarra Richmond on LinkedIn CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works | 20 Nov 2025 | 00:35:04 | |
LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers. In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now. Key moments in this episode - 00:00 Introduction 02:38 Michaela Alexis's LinkedIn Journey 06:15 Building Career Insurance 09:01 The Importance of Vulnerability 14:59 Overcoming Perfectionism 25:15 Current LinkedIn Strategies 32:07 Networking for the Socially Anxious 33:36 Conclusion and Holiday Wishes CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| Social Media Customer Care: Best Practices Every B2B Brand Should Use | 13 Nov 2025 | 00:32:52 | |
B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue. Key moments in this episode - 00:00 Defining Social Customer Care 03:15 The Importance of Brand Conversations 04:47 Creating Engaging Content 07:00 Leveraging Social Media for Business Growth 08:27 Practical Tips for Social Media Engagement 22:00 The Role of AI in Social Customer Care 28:35 Final Thoughts Connect with Brooke B. Sellas on LinkedIn CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform | 05 Nov 2025 | 01:01:43 | |
After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat. No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio. 💥 Expect:
If you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you. ❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked. Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today. If this episode gives you an aha moment, reach out on LinkedIn and say hi. Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/ CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It) | 29 Oct 2025 | 00:21:19 | |
Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible. In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back. Key moments in this episode - 00:00 LinkedIn Impressions Are Down 04:28 Three Things to Ditch on LinkedIn 10:13 Three Things to Double Down on LinkedIn 18:56 LinkedIn Content Action Plan CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251028_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3 | |||
| The LinkedIn Marketing Mistake: Focusing on Tools Instead of Customers | 23 Oct 2025 | 00:19:43 | |
Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers. Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers. If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them Key moments in this episode - 00:00 The MarTech Distraction 00:47 Reflecting on LinkedIn Strategies 04:28 The MarTech Trap 08:39 Customer-Centric Approach 13:37 Practical Steps to Refocus on Customers 18:58 Building a Strong LinkedIn Strategy CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan) | 14 Oct 2025 | 00:12:21 | |
Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions. Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers. Key moments in this episode - 00:00 The Importance of Staying Active on LinkedIn 03:50 Current Market Conditions and LinkedIn's Role 05:17 The Power of Consistency on LinkedIn 08:11 Your 15-Minute Daily LinkedIn Plan 10:35 Taking Control of Your LinkedIn Success 11:39 Take Action and Share Success CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| How To Make The LinkedIn Algorithm Work For You (Not Against You) | 08 Oct 2025 | 00:17:10 | |
The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs. If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine Key moments in this episode - 00:00 Navigating the LinkedIn Algorithm 01:53 Understanding the LinkedIn Algorithm Changes 04:23 Old vs. New LinkedIn Algorithm 07:48 Proactive vs. Passive LinkedIn Usage 09:42 Optimising Your LinkedIn Profile 12:31 Effective LinkedIn Posting Strategies 15:17 Taking Control of Your LinkedIn Experience 📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. CONNECT WITH MICHELLE J RAYMOND | |||
| What Really Grows Your LinkedIn? Posts, Comments or DMs? | 01 Oct 2025 | 00:16:30 | |
Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth. Key moments in this episode - 00:00 LinkedIn for Business Growth 00:52 The Impact of LinkedIn's Algorithm Changes 03:30 Pros and Cons of Posting Content on LinkedIn 06:13 The Power of Commenting on LinkedIn 08:44 Effective Use of Direct Messages on LinkedIn 12:15 Finding the Right Mix 15:46 Share Your LinkedIn Strategies CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included) | 25 Sep 2025 | 00:14:42 | |
If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fears Holding You Back 07:57 Shifting Focus to Overcome Fear 10:33 Making Your First LinkedIn Post 11:54 Michelle's Journey 13:36 Final Thoughts CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| Top 10 LinkedIn New Features You Need To Know | 17 Sep 2025 | 00:18:27 | |
Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced Analytics and Third-Party Tools 14:52 LinkedIn's Crackdown on Engagement Pods 17:12 Final Thoughts CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus? | 08 Sep 2025 | 00:20:38 | |
LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort. Key moments in this episode - 00:00 Navigating the Content Landscape 00:41 Newsletter Recap 01:51 LinkedIn Newsletters: Benefits and Growth 02:25 Challenges with Email Newsletters 07:10 Substack: The New Contender 13:15 Leveraging LinkedIn Newsletters for Growth 18:24 Final Thoughts To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4 | |||
| Sell More By Writing Better LinkedIn DMs People Want to Read | 02 Sep 2025 | 00:19:05 | |
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode - 00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad LinkedIn DM? 07:29 The Importance of Slowing Down 08:19 Don't Skip Rapport Building 14:42 The C.A.R.E Framework 17:35 Slow Down to Build Trust CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| LinkedIn Marketing for Small Businesses: Profile vs. Company Page | 26 Aug 2025 | 00:17:31 | |
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results. Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses 00:52 LinkedIn Profile vs. Company Page 01:12 Understanding the Power of Two 05:46 Practical LinkedIn Tips for Small Business Owners 06:59 Setting Your LinkedIn Strategy 10:44 Real-World Application: Michelle's Experience 16:04 Final Thoughts CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| How to Use AI and Automation on LinkedIn Without Getting Banned | 19 Aug 2025 | 00:18:42 | |
AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity. Key moments in this episode - 00:00 AI and Automation on LinkedIn 00:32 The Rise and Fall of AI Hype 02:52 Understanding LinkedIn's User Agreement 06:41 The Dangers of Automation Abuse 10:59 Safe Tools for LinkedIn Marketing 17:16 Creating an AI Social Media Policy CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. | |||
| How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn) | 12 Aug 2025 | 00:29:53 | |
LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember. If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind. 🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in 01:42 The “Sea of Sameness” problem 04:15 Why LinkedIn’s Company Pages still matter in 2025 07:32 Balancing brand building vs demand generation 10:05 Memory-building tactics B2B marketers overlook 13:48 The biggest opportunity on LinkedIn right now 16:22 How to make your B2B brand famous Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. CONNECT WITH MICHELLE J RAYMONDCONNECT WITH TY HEATH
#LinkedIn #B2BMarketing #Branding | |||
| The New LinkedIn Strategy Every B2B Brand Needs | 04 Aug 2025 | 00:18:19 | |
The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead. Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 2025 00:57 Impact on LinkedIn Company Pages 03:20 Recent Changes and Challenges 06:41 Broken Strategies in Company Pages 12:57 P.A.G.E Advocacy Framework 16:53 Wrap Up & Homework Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. CONNECT WITH MICHELLE J RAYMOND
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