S.O.B. (Small Owned Business) Marketing – Details, episodes & analysis

Struggling to stand out in your niche? This is the episode for you!

 

 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷

 

Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:

✨ How to define your brand and communicate it effectively 📣 Tips for standing out in a crowded market 🤝 Building a loyal audience by staying authentic to your mission

 

Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!

 

Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

05:14 The Beginnings of Cork & Fizz

23:15 Understanding Your Target Audience

26:26 Marketing and Unique Selling Points

30:19 Community Engagement and Learning

36:59 Overcoming Imposter Syndrome

42:18 The Importance of Experimentation in Wine AND Marketing

48:11 Finding Your Niche and Unique Selling Point

51:50 More About Cork & Fizz

 

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Cork & Fizz: https://www.corkandfizz.com

 

The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Happy Thanksgiving S.O.B’s! 

This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.

 

Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com. 

We hope you have a wonderful Thanksgiving with friends and family.

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:28 The Impact of Gratitude on Productivity and Perspective

10:03 The Non-Linear Growth of Small Businesses

16:33 Creativity and Idea Generation from Gratitude 

23:57 TLDL: Embracing Gratitude in Business

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding.

Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business.

Where to find The Design Demon:

website: https://shopdesigndemon.com

socials: @TheDesignDemon

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business.

Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Interested in learning more about the S.O.B. Community? Visit skool.com/sob

Lead Magnets Episode: https://youtu.be/7o_TRgtn8tU

Interact Quiz Maker:  https://get.tryinteract.com/sob

What is Your Marketing Personality Quiz: https://www.tryinteract.com/share/quiz/66b94e5c5bb2260015d99e36

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Do not forget to check out our SOB Community! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.

A membership includes: an extensive library of tutorials, a community of like minded small owned businesses, free downloads and templates for you to jumpstart your marketing, and a weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Interested in learning more about the S.O.B. Community? Visit skool.com/sob

______________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!

 

The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.

A membership includes:

🎥 An extensive library of tutorials

👯‍♀️A community of like minded small owned businesses

📝 Free downloads and templates for you to jumpstart your marketing

📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Interested in learning more about the S.O.B. Community? Visit skool.com/SOB

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DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by:

1. Leaving us a review on whatever platform you listen on.

2. Take a screenshot of the review!

3. Send us the screenshot at help@TheSeasonedMarketer.com

Two winners will be selected on Thursday, September 20th. Good luck!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/  __________________________

PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent!

Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name.

 

DON'T FORGET TO FOLLOW!

DON’T FORGET TO JOIN OUR GIVEAWAY!

Win a free S.O.B. shirt by:

1. Leaving us a review on whatever platform you listen on.

2. Take a screenshot of the review!

3. Send us the screenshot at help@TheSeasonedMarketer.com

Two winners will be selected on Thursday, September 20th. Good luck!

 

__________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Sweet Rose Waxing Company:

social media platforms: @SweetRoseWaxCo

website: www.SweetRoseWaxCo.com

 

Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/ 

———————

PLEASE REMEMBER TO FOLLOW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is your small business missing out on the power of a website?

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand.

We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building.

Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward!  ___________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

FREE Website Speed Check: https://developers.google.com/speed

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!

 

Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀

 

In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it.

 

Do NOT let Apple steal your hard earned money! 

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thinking about turning your passion into a business? This episode is for you! ✨

 

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.

 

Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 

 

🎨 Turned her passion into a thriving business 

 

🌟 Found her community and built strong relationships 

 

📈 Leveraged markets to achieve success 

 

📢 Promotes herself through meaningful customer communication

 

Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!

 

Make sure you read the Related Content section for more information on Southern Curiosities!

 

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Chapters:

00:00 Introduction

01:59 Southern Curiosities: Ethical Taxidermy and Art

10:15 Finding Your Audience and Building a Community

19:00 Finding Markets and Success

30:00 Success Metrics and Building Relationships

34:43 Post Communication to Build a Community

38:43 Navigating Pricing and Competition in the Market Industry

42:37 Support and Camaraderie in the Small Business Community

51:54 Taking the Leap: Pursuing Your Passion as a Business

 

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Southern Curiosities: 

 

Website: https://www.southerncuriosities.com

 

**Instagram: https://www.instagram.com/southerncuriosities/

 

**Facebook: https://www.facebook.com/southerncuriosities

 

**Tiktok: https://www.tiktok.com/@southerncuriosities

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

**TikTok: https://www.tiktok.com/@theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Can direct mail marketing help your small business stand out in the digital age? 📬

  In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts   Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies! _____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube: https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com