Explore every episode of the podcast So you want to be a copywriter with Bernadette Schwerdt
| Title | Pub. Date | Duration | |
|---|---|---|---|
| COPYWRITER 077: How to charge what you're worth with Andrew Griffiths | 08 Sep 2024 | 00:50:31 | |
If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you! Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing. With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do. In this episode, Andrew discusses:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 076: How to build a six-figure copywriting business with Sophia Auld | 18 Aug 2024 | 00:52:31 | |
Would you like to earn a six figure income from copywriting? Would you like to leverage your existing career to help you find new copywriting clients? Would you like to write about something you love and get paid well to do so? If any of that resonates, this episode is for you. In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry. You’ll learn how to:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 067: The Writing Life of Jewel Topsfield | 11 Feb 2024 | 00:38:43 | |
As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, politics, immigration, education, and global affairs are just a few of her specialty areas. Beyond journalism, Jewel is a sought-after speaker, lecturer at universities and schools, and has led a team that won a Walkley Award and served as a Walkley Awards judge. I’m talking to Jewel today about her life as a journalist and how her writing life has changed over the years in response to the changing media landscape, in response to the ways that we consume media, and in response to the way in which the success or otherwise of a story is measured and much more. If you’d like a masterclass in how to research a topic quickly, and come up with world class content quickly that you know is going to be read by thousands of people, that has the potential to spark Senate enquiries – as her story on people smuggling did - you could take a leaf out of Jewel’s writing life. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 066: How to build an online course with Amber Renae | 21 Jan 2024 | 00:37:49 | |
If you have a passion for a topic and would like to turn that passion into profit, you may want to build an online course so you can teach it. Amber Renae is many things. She started out as an engineer and then pivoted, seamlessly into becoming a celebrity stylist. It’s a logical next step, isn’t it? She quickly realised she has a talent for not just making people look good, but helping their content look good too and so she created a course that helped others monetise their expertise. She is now a leading specialist in helping entrepreneurs and influencers create online courses so they can live their dream life. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 065: ChatGPT, copywriting and neurodiversity | 31 Dec 2023 | 00:42:43 | |
AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton. Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 064: The anxiety of the writing life | 03 Dec 2023 | 00:47:51 | |
Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this revealing podcast, Kerri Sackville, one of Australia’s most prominent columnists and popular writers discusses her writing life, and in particular, her unique relationship to, and with anxiety – how it helps her, hinders her and why it’s the creative force that underpins much of her work. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business | 12 Nov 2023 | 00:48:34 | |
To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out a niche writing career that enables her to write about what she wants, when she wants, and to work with the people she wants. If you’d like to learn how to successfully niche your copywriting business, become a subject matter authority and get paid what you’re worth, this is the episode for you. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 062: How to become a successful ghostwriter | 23 Oct 2023 | 00:41:32 | |
If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client, we are largely invisible, we don’t seek credit for the work and we work hard to become the voice of that brand. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 061: How to write a book that promotes your business with Anna Featherstone | 01 Oct 2023 | 00:42:30 | |
If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the episode for you. Anna Featherstone is an expert author, publicist, independent book marketer. In this podcast, she reveals her inside secrets on how you can publish a book to increase your writing revenue. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 060: How to find work on Rachel’s list | 10 Sep 2023 | 00:44:59 | |
From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the list is an online platform that showcases a huge range of fantastic jobs for journalists, copywriters, content creators and branding specialists. If you’re looking for paid work, this is the place to start. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 059: How to sell your copywriting business for a seven-figure sum with Kobi Simmat | 20 Aug 2023 | 00:52:03 | |
Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how. Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his ghostwriter so I got to spend a lot of time hearing how he did it and how others can too. I think you’re going to love what he has to say. And the good news? A copywriting business is the perfect business to sell because our clients don’t just need one piece of content; they need lots of content on a monthly basis which makes a copywriting business a very attractive proposition. And why is that? Because the # 1 thing that buyers look for is monthly recurring revenue. What a coincidence. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 058: How copywriters can become travel writers | 30 Jul 2023 | 00:41:23 | |
Have you always wanted to be paid to travel? Would you like to stay in luxurious resorts for free? If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise it, but there's a massive connection between travel writing and copywriting. If you can write copy, you are well positioned to become a travel writer too. You find out why in this episode. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt | 28 Jul 2024 | 00:49:40 | |
If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision. In this episode I talk about:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 057: How to structure your key messages and win media attention | 09 Jul 2023 | 00:50:04 | |
Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media and share their stories with the world. If you would like to learn how to get your story out the world, win the attraction of a journalist and get the attention your story deserves, this is the podcast for you. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 056: How to overcome procrastination, unlock creativity and get more done | 18 Jun 2023 | 00:18:57 | |
Attention, Copywriters! We need to address the elephant in the room: procrastination. It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process. So how can we eliminate procrastination? I’ve got 13 tried and tested ways to help. And the reason I know they work is because I’ve been a procrastinator, I still am, I don’t think you ever really stop being one, but I’ve found some really useful strategies that have helped me overcome this pernicious habit and I’d like to share them with you. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 055: How to market your business on a budget, with guest Amy Miocevich | 28 May 2023 | 00:49:21 | |
If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow Your Business on a Budget." In this episode I talk to Amy about the many ways that we as copywriters can market our businesses and do it on a budget. Amy has created a simple yet powerful 5 step framework that maps out the customer journey, and turns strangers into devoted fans. If you don’t like doing business development but want a steady stream of consistent work, you’ll love what Amy has to say. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 054: Top 10 tips to launch your copywriting business | 07 May 2023 | 00:24:28 | |
I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens. Some people take the tools and run with them and create wildly successful copywriting careers – and get all the requisite benefits that come from being a successful copywriter – freedom to work where you want, when you want, with whom you want and the satisfaction of getting paid very well to do something you love. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 053: How to make ChatGPT work for you, with AI expert Greg Baker | 16 Apr 2023 | 00:58:08 | |
Has ChatGPT made copywriters redundant? Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works! He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our advantage. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 052: How to automate your copywriting business to do less and make more, with guest Shanice Miller | 26 Mar 2023 | 00:30:36 | |
They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast track the success of a business and want some inside secrets on how you can do more with less and turn your fledgling business into a six or seven figure juggernaut, this is the podcast for you. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 051: How to use ChatGPT to write more copy more quickly, with guest Jim Stewart | 05 Mar 2023 | 00:47:44 | |
Jim Stewart is the founder of StewArt Media, one of Australia’s most successful digital marketing agencies. He works with clients like Booktopia, Telstra and Simply Energy to help them build their digital presence, drive leads and generate revenue. In this podcast, I talk with Jim about the potential of ChatGPT – the artificial intelligence tool that is taking the content world by storm. We discuss how it will change the digital marketing industry, the opportunities it will present for content creators, the threats it may bring to us and those in the advertising sector, and how to harness this powerful tool to generate more content than ever before in half the time. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 050: How ChatGPT and human-centred design are changing the face of copywriting, with guest Tait Ischia | 12 Feb 2023 | 00:50:43 | |
Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 049: How to launch a podcast that builds authority and generates leads with guest Ash Roy | 22 Jan 2023 | 00:53:30 | |
Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people. If you’ve ever wanted a map for how to build, launch and promote your podcast, this is the episode for you. Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tracy, the motivational expert, Brian Clarke, the founder of Copy Blogger and Rand Fishkin one of the original co-founders of Moz.com. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 048: How to become a copywriting influencer, with guest Danielle Lewis | 01 Jan 2023 | 00:44:46 | |
For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr, or yet another job application with 50 other potential candidates. Best part? You become the prize, and with that, you instantly command higher rates because you have a flurry of piping hot leads begging to work with you. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 074: How to be (more) creative with award-winning copywriter and art director Adrian Elton. | 07 Jul 2024 | 00:47:22 | |
Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others. Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director, became a musician, and finally found his calling as a copywriter. His work spans multiple sectors, and he’s known for his creative strategy and compelling copywriting. Tune in to discover how Adrian’s diverse background shapes his approach to copywriting and learn valuable tips for creating award winning copy. In this episode, you will learn how to: 1. How to Identify and Develop Your Creative Talents:
2. How to Break Into the Copywriting Industry:
3. How to Create Impactful Brand Messages:
4. How to Leverage Short-Form Content:
5. How to Apply Creative Philosophies:
6. How to Excel in Outdoor Advertising:
7. How to Use Songwriting to Enhance Copywriting:
8. How to Maintain Creative Momentum:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 047: How to write an email welcome sequence | 11 Dec 2022 | 00:23:20 | |
Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers. We also take a look at the ultimate checklist of how to prepare and write an email campaign so that no matter what level of knowledge you have or what level of sophistication you are working to, you will be able to launch an email campaign with ease and confidence. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 046: How to make $5,000 in 5 days by writing high-converting sales page copy, with guest Dani Paige | 19 Nov 2022 | 00:47:24 | |
Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting for sales pages. She launched her business and within one year of leaving her full-time job, was earning over $100,000, and her business continues to grow year-on-year. In this episode, she outlines how she got started, why she chose sales pages as her niche, the tricks and tips for writing high-performing sales pages, how you too can charge $5000 for 5 days of work, how to find clients, and much more. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 045: How to turn your passion for wine into copywriting profit | 30 Oct 2022 | 00:32:12 | |
Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to make that her career. She now spends her time visiting some of Australia’s top wineries, taste testing the best of the best and writing about it all. In Ruth’s own words: it is her dream job. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 044: How to find more clients than you can handle (after only six months of starting out) | 09 Oct 2022 | 00:30:14 | |
After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked back. What a wonderful way to kickstart your copywriting career. In this episode, I talked to Helen about found all those clients and what she did in order to generate so much work she needed to outsource it. As a former English teacher at a prestigious school Helen did not have a business background so she was really starting from scratch but has gone on to create her dream job. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 043: How to make $15,000 per sequence as an email copywriter, with guest Christian Simovic | 20 Sep 2022 | 00:49:56 | |
Christian Simovic is a man on a mission. At just 22 years old and with only 10 months under his belt as a copywriter, he’s already earning $15,000 to $20,000 per email sequence and gaining an enviable client list. He is one of the few copywriters who offer a no-results-no pay model. Risky? Yes, but it works and in this session he shows us exactly how he created this business model, why his clients love it, the pitfalls attached to it and how he came to be so confident at such a young age. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 042: How to charge for your copywriting work | 28 Aug 2022 | 00:38:24 | |
Charging the right fee for your copywriting services can be a hit and miss affair. Some people charge thousands and have no trouble finding clients. Others charge a pittance and can’t get a sale. What’s the difference? Here’s the truth - it’s not what you charge, it’s how you charge. Sure, your hourly rate or project fee is hugely important and can determine if you get the job or not. But it’s how that fee is framed that makes all the difference. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 041: How to face criticism and build resilience, with guests Zara and Troy Love | 07 Aug 2022 | 00:49:44 | |
Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it. But it’s how we deal with it that makes all the difference. It can set us up to be better at what we do or it can cut us to the quick and stop us from doing what we were born to do. In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write their speeches and coach them to shine on stage. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 040: How to add PR to your suite of copywriting services | 17 Jul 2022 | 00:53:37 | |
If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 039: How to find your first copywriting client | 26 Jun 2022 | 00:28:09 | |
Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more). This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 038: How to transition from teaching to full-time copywriting, with guest Emma McMillan | 05 Jun 2022 | 00:44:53 | |
There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 073: Secrets of entrepreneurship from Australia’s top leaders with Bernadette Schwerdt | 16 Jun 2024 | 00:48:51 | |
I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more. I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn’t? I’ve learnt a lot from these people about entrepreneurship so I thought I’d dedicate an episode to sharing with you what I have learned from them all. We’ll cover how to:
This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 037: How to articulate your value as a copywriter | 15 May 2022 | 00:36:39 | |
Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 036: How to create an ‘industrial scale’ social media campaign | 24 Apr 2022 | 00:44:39 | |
Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 035: How to automate your copywriting business, with guest Charlotte Isaac | 10 Apr 2022 | 00:21:14 | |
Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 034: How to launch your email copywriting business and write a ‘welcome’ email series to promote it | 27 Mar 2022 | 00:52:22 | |
Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor | 13 Mar 2022 | 00:56:06 | |
Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 032: How to market your copywriting business (without selling yourself or selling out), with guest Paul McCarthy | 27 Feb 2022 | 00:47:48 | |
Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 031: How to create landing pages that generate leads and sales | 13 Feb 2022 | 00:45:18 | |
Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares:
If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you. Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 030: How to create quick and easy blog posts that convert more customers | 30 Jan 2022 | 00:24:44 | |
Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional copywriter? That’s what this episode is all about. In this episode we cover:
Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 029: How to send emails that bypass the spam filter, with guest Shaun Ernst | 16 Jan 2022 | 00:53:08 | |
Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more. In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about the consequences of sending spam, how to improve your sender reputation, what the privacy act means for even the smallest of businesses, the top 5 email platforms to use, why open rates are not all they’re cracked up to be and more.
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 028: How to become a healthcare copywriter, with Ryan Wallman | 02 Jan 2022 | 00:28:21 | |
To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response. In this episode, I talk to Ryan about:
Mentioned in this episode:
Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris | 26 May 2024 | 00:43:36 | |
If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast. In this episode, you’ll learn:
About Lyndal: Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world. She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts! Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits. She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support. This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 027: How to get paid what you’re worth, with celebrity PR agent Karen Eck | 19 Dec 2021 | 00:49:44 | |
Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies, and the campaign generated over $190 million in media exposure. Karen has worked with some of the biggest brands on the planet including Uber, Sony Pictures, Anthony Robbins and The Wiggles. You could say she knows how to get people noticed! Links mentioned in this episode: Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 026: How an Australian actor landed his dream job in a hot ad agency | 05 Dec 2021 | 00:37:49 | |
Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands. Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started. Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands. We talked about:
Links mentioned in this episode: Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 025: How to transition from a traditional career to full-time copywriting, with Gabi Pasztor | 21 Nov 2021 | 00:38:07 | |
Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to write the copy for his tour website, she thought, maybe others could use my services too! With zero experience in business, or networking, or client development, she is now the owner of a very successful copywriting business, sets her own hours, works with who she wants when she wants and has never looked back. In this podcast I talk to Gabi about how she transitioned from being a teacher to being a full-time copywriter, the steps she took to make it happen, the mistakes she made and the lessons she’s learnt along the way. We talk about how Gabi:
If you’re keen to transition from one career to another, and find a side hustle that inspires you, check out our copywriting courses and discover, as Gabi did, that creating a copywriting career is well within reach of anyone. Mentioned in this episode: Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||
| COPYWRITER 024: How to become a real estate copywriter with Donna Webeck | 07 Nov 2021 | 00:38:32 | |
Discover how copywriting can help you turn your passion into profit. Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that. Until she took the plunge, did a short course in copywriting and now here she is 6 years later with a flourishing, thriving business writing real estate copy for some of the country’s top real estate agents, earning a six-figure income and having the flexibility and freedom to be there for her family and see them grow up. In her own words, she now has her dream job. Today I talk to Donna about how she did it and how you can do it too. In this episode, we talked about:
Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information. | |||