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Explore every episode of the podcast So Worth It

Dive into the complete episode list for So Worth It. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
129. Is Your Offer Ready To Scale with Ads?30 Sep 202400:24:10

In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you.

If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.

Send me a message!


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128. How to 10X Your ROI30 Sep 202400:26:14

The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad.

There are so many simple opportunities to do this and we’ll cover many of them in this episode. This is a CAN’T MISS episode if you really want to get the most out of your marketing efforts and stop leaving money on the table.

If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join.

Send me a message!


Want more help with lead gen, Facebook ads, and funnels?

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119. Write Better Headlines for Your Ads + Opt In Pages27 Jun 202400:25:45

Today we're diving headfirst into the world of Headlines. Who knew such few words could have such a gigantic impact? Spoiler alert: I did!

We're dissecting headlines like a scientist in a lab and on the importance of headlines and facets like clarity, creativity, and the indispensable art of balance. Top it off, I've got some phenomenal examples and tips to share that'll turbocharge your headlines from 'blah' to 'aha!'.

So, are you ready to breathe new life into your headlines? Give them the 'oomph' factor they truly deserve? If that's a resounding yes, then wait no more. Go give today's episode a listen. I promise, it's going to be 'So Worth It'!

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Episode 29. From Lawyer to Successful Copywriter with guest Sara Anna Powers30 Jun 202200:45:58

What do tornadoes, the bar exam, and copywriting have in common? Today’s guest! Sara Anna Powers and I chat about how she went from a successful but stifled lawyer to a thriving and thrilled copywriter.

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Episode 28. Are Facebook Ads Still Worth It?23 Jun 202200:18:49

Today Jackie answers the #1 question she gets asked "Are Facebook ads still worth it?" Tune in to hear her top tips on how to utilize Facebook ads for growing your business!

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Episode 27. A New Way to Think About Organization with guest Stephanie Deininger16 Jun 202200:23:30

Simplify your life by changing your mindset! In this episode Stephanie Deininger, organizing and productivity professional, gives us some amazing tips on how you can lead an organized life by simply changing your mindset.

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Episode 26. 4 Books That I LOVE (And That You Have to Read!)09 Jun 202200:31:44

I love a good book. Not just any book, but a book that really moves me. Tune in to this episode for 4 meaningful books that changed my life in amazing ways.

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Episode 25. Time-Saving Strategies for Entrepreneurs with guest Carey Bentley02 Jun 202200:32:54

Who wants to be more productive, feel less overwhelmed and be more in control of their life?  Everyone does! In this episode productivity expert Carey Bentley shares how she has done exactly that and simple ways that you can, too.

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Episode 24. How A Heart Attack Saved My Life26 May 202200:37:19

In this episode, I share how a very personal event became a catalyst for me to CHANGE my life. In 2016, stressed and exhausted, I suffered a heart attack while out on my daily run. What happened next changed everything about how I show up in my life today.

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Episode 23. Growing a Business While Growing a Family with guest Chanti Zak19 May 202200:44:51

The Queen of Quizzes herself, Chanti Zak, is on the podcast today. But in this episode we're not talking about quizzes. We're talking about the seasons of life and how is affects business and growth. Chanti is sharing her own journey from working as a cook earning $15/hr to building a successful business, retiring her husband and supporting her family of 5.

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Episode 22. Why Low Lead Costs Aren't The Only Metric To Measure12 May 202200:20:09

Let's set the record straight -- getting the lowest cost per lead possible doesn't ensure success with Facebook Ads.  In fact, it's a metric that can sometimes mislead marketers to make poor decisions. In this episode, I'm talking about why cost per lead is not everything and what you should focus on instead.

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Episode 21. Keeping Social Simple with guest Sophia Parra05 May 202200:43:23

They say social media is where the action is! The place to grow your business, get more clients and make more sales. In this episode, Sophia Parra shares how you can create and scale your business with simplicity!

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Episode 20. My Top 5 Processes That Save My Sanity28 Apr 202200:28:35

I am obsessed with creating systems and processes! Listen in as I share my top 5 processes that make me more efficient in my business and personal life  "Saving my Sanity."

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118. Finding Your Unique Voice with guest Laura Belgray20 Jun 202400:56:26

In this episode of the podcast, we speak with Laura Belgray, a successful copywriter and founder of Talking Shrimp. She shares her journey from writing for Spy Magazine and TV promos to creating her own copywriting business. Laura has this incredible ability to fuse her sizzling personality into her business, and trust me when I say, it’s as entertaining as it gets! We discuss the importance of authenticity and personality in your business, challenges in navigating the online marketing world, and how to boldly differentiate your business from others. There’s a lot of wisdom to unpack, many laughs to share, and significant epiphanies to encounter. So, buckle up for an episode full of sparks that might just ignite your creative juices and change your perspective on how you approach your business.

Links: 

toughtittiesbook.com 

talkingshrimp.com/story-goldmine 

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Episode 19. What It Takes To Be a Leader Others Want To Follow with guest Daniela Woerner21 Apr 202200:46:03

They say it's possible to build a business around your life and family instead of the other way around.  But how?   In this episode, my guest, Daniela Woerner, shares how she has done exactly that and how you can, too!

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Episode 18. Choosing to Do the Hard Things As a Mom and Business Owner.14 Apr 202200:37:48

Growing a business is a lot like raising kids.  Sometimes you're just not sure what to do next, how to show up, or the best way to respond to a situation.  Listen to this episode as I share a tough call I had to make at home and how it made me realize the role I needed to step into as a mom and business owner.

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Episode 17. Writing Emails That Connect with guest Lander Sulser07 Apr 202200:41:23

Who doesn't love a good automation that does the hard work for you on autopilot? It's what many of us aim for in business.  But if you're not thinking about your emails in this way, you're missing out!   Listen in as my guest Lauder Sulser, expert copywriter and launch-strategist gives. us specific steps on how to make email work harder for you, so you don't have to work as hard.

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Episode 16. Creating SOP's & Where To Start31 Mar 202200:20:06

Every business needs documented systems. No matter if you're big or small.  Because at some point, you will probably not be doing all the things yourself.  But the big question is -- where do you even start? In this episode I'm sharing the simple process I use to evaluate which SOPs are the highest priority so getting started is easy!

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Episode 15. On building a dream life with guest Rob Murgatroyd24 Mar 202200:56:17

Have you ever stopped and asked yourself are you happy? Are you financially and spiritually fulfilled? Are you living your best life? In this episode, Dr. Rob Murgatroyd joins us and shares how he went from working a 9-5 to building his dream life.

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Episode 14. Making data-driven decisions vs overanalyzing18 Mar 202200:26:46

We make daily decisions in our businesses as well as our personal life based on data. Join me in this episode as I share the difference between overanalyzing versus making strong data-driven decisions.

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Episode 13. Creating A Legacy Brand with guest Tiffany Neuman10 Mar 202200:29:22

Tune into this episode to find out what legacy has to do with branding… and why you need BOTH!


yourlegacybrand.com

@tifannyneumancreative

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Episode 12. Simplify your marketing with this 4 step approach03 Mar 202200:32:55

Think marketing has to be complicated? Think again! In this episode I'm breaking down my simple 4 step approach to creating and analyzing your marketing campaigns.  This is the exact approach we take with our clients to ensure we understand EXACTLY what is working! Tune in and check it out.

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Episode 3. Automation02 Mar 202200:25:48

In our daily lives, we are always looking for ways to be more productive and make our businesses more efficient.  In this episode get a sneak peek at my thought process and how I  organize and automate elements of my business.

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Episode 11. Taking the stress out of money with guest Nicole Cooley17 Feb 202200:41:57

Managing money can be overwhelming. Join me in this episode as we chat about changing your mindset and managing money differently in order to be confident and secure.

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117. Doubling Down on Conversions - A Sit Down with My Copywriters13 Jun 202400:38:09

In today’s episode Jackie is taking a dive deep into the tricks and strategies of highly successful copywriting. Jackie gathered an expert panel of sizzling hot copywriters who will spill the secrets of their craft, igniting your marketing strategy to a whole new level. Some of the best in the business join her with the keys to understanding how powerful metaphors, killer headlines, and masterful hooks can generate tangible, results-driven copy. If you’re wondering who they could be… Jackie’s own team of copywriters! Tune in to get the full scoop!

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Episode 10. The Most Important Quality I Look For When Hiring10 Feb 202200:19:36

Whether you are looking to hire an employee or build a team for a nonprofit organization you will not want to miss this episode.  In this episode, I share how I found the right people to build my world-class team.

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Episode 9. Copywriter to 7-figure course creator with guest Nicki Krawczyk03 Feb 202200:54:07

This episode we are welcoming Nicki Krawczyk founder of Filthy Rich Writer to chat about how she took her love for writing and turned it into a huge money maker!

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Episode 8. What it's like to create a top to bottom onboarding system for your team01 Feb 202200:24:22

In hiring/building a team we are always looking for ways to be more efficient. In this episode, I share how I created (from scratch) my very own onboarding system and how it has changed my life!

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Episode 7. Can you really do less and be more productive? with guest Megan Sumrell20 Jan 202200:53:13

Is it possible to do less AND be more productive?

In this episode,  business owner and mom Megan Sumrell chats with us about what productivity means to her. She shares top tips on how to work smarter not harder!

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Episode 6. Having trust and faith in life and business13 Jan 202200:19:49

Being an entrepreneur can be scary. Join me in this episode as I share how to have faith, trust, and prioritize your way to become a confident successful business owner.

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Episode 5. Trusting the universe with guest Elena Lipson06 Jan 202200:54:50

As a linear thinker, it's hard for me not to plan and analyze every goal, decision, and result. But in this episode, my dear friend Elena Lipson joins me to talk about intuition and trusting the universe. Join us for this super candid conversation between friends.

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Episode 4. Leadership19 Dec 202100:39:58

Inspired by a recent personal experience, this episode is my reflection on what good leadership is and how we can all become better leaders in life and in business.

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Episode 2. Hard Work19 Dec 202100:30:15

Hard Work!  Let's be honest -- in today's pop culture "work" sounds like a bad word. But IS it??

Join me in this episode as I share with you my thoughts on hard work, the importance of it, and what it means to me.  I also will also let you in on AWESOME little tidbits on how I have learned as mom and business owner to prioritize and separate my work from MY LIFE.

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Episode 1. Teaser19 Dec 202100:12:43

Ever wonder what makes a podcaster start a podcast? In my first ever episode, I'm sharing my reasons for creating So Worth It. Find out the exact moment when the universe spoke to me and gave me that push!

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116. Tips for Writing Better Facebook Ads06 Jun 202400:43:52

Today Jackie is sharing her secrets on how to write compelling Facebook ad copy. She walks us through practical examples and dives deep into the importance of headline, hook, and the body of the ad. Want to avoid common mistakes most people make when writing their ads? Then you won’t want to miss Jackie’s how to make the copy more engaging and surprising anecdotes including a story about Dr. Pepper and pickles!

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115. Facebook Ads: What's Working Now with guest Tara Zirker30 May 202400:46:04

In this episode, we chat with Tara Zirker, a Facebook ad expert, and founder of Successful Ads Club. 

Tara shares her story of how she got into Facebook ads and how necessity forced her to develop a data-backed system that set her apart in the industry. She also dispels the rumor that Facebook ads no longer work post-iOS 14 update. Tara also touches on the significance of proper targeting to increase the success of your ads and briefly discusses the impact of broader audience options in the present digital marketing landscape. 

You won’t want to miss this episode! 

There's also a special opportunity to attend the free live training I'm hosting with her soon. But you gotta tune in to get the deets!

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114. How to Find the Gaps in Your Funnel23 May 202400:29:05

This episode of So Worth It is a guide for entrepreneurs who want to know if they're leaving money on the table. We discuss the common gaps in sales funnels that can result in missed opportunities and how you, as a business owner, can step in to fix them. Don't miss this deep dive into the importance of careful metrics analysis and understanding customer behaviors in your funnel. Find out about the minor tweaks and regular metrics checkups that can lead to significant growth. Understanding the value of data, makes this episode a must-listen for any entrepreneur serious about scaling up their venture.

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113. Dashboards You Need in Your Business with guest Carolyn O'Brien16 May 202400:27:40

Jackie recently sat down with the amazing Carolyn O’Brien, who is an expert in turning numbers into insights. Carolyn has an incredible knack for turning intangible data into visual, easy-to-understand representations helping businesses make informed decisions. During their chat, they delve into what the 'data-first' approach is all about, why it's crucial for your business, and how her CEO Essentials Dashboard can serve as the start line for any business owner looking to dip their toes into the world of metrics. If you are a business owner who at times finds decision-making daunting, or you struggle making sense of your business data, this episode is perfect for you!

Links: 

- CEO Essentials Dashboard

- Instagram @carolynobrienstrategist  

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112. Do You Need a Marketing Manager or an Ads Manager?09 May 202400:19:25

Want to learn how to strategically balance between your marketing and ads management especially when confronted with tight budgets, limited time, and resources? Dive into this episode as we uncover the subtle differences between these roles and their influence on business growth. Be prepared to uncover some unexpected truths about running ads, the challenges of leaning on your marketing director, and how these revelations can impact businesses of all sizes. You won’t want to miss Jackie’s hot tips on how you can master your marketing endeavors without getting overwhelmed!

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111. The Marketing KPIs Every Business Owner Needs to Know02 May 202400:23:10

In this week's episode, we deep dive into the world of Key Performance Indicators (KPIs). Though a common term used in business, KPIs can often be overlooked or misunderstood. This episode walks listeners through the importance of various KPIs, with specific emphasis on marketing-related aspects and strategies to optimize their use for business growth.

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110. Your Biggest Marketing Levers with guest Josh Coffy25 Apr 202400:36:36

Today on So Worth It, we sharpen our entrepreneurial tools with an insightful conversation with Josh Coffy. Josh has created The Ecommerce Alley that teaches business owners how to successfully run their venture. His in-depth understanding of business and marketing is as refreshing as it is informative. 

Links

Instagram: @joshcoffy

Podcast: The Ecommerce Alley

Course: The Scientific Facebook Ads Testing Course

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127. The BIG MISTAKE Businesses Are Making When It comes To Ads30 Sep 202400:12:46

As the business owner, you’re good at what you do for your customers. And it makes you happy. That’s why you started your business.

But somewhere along the way, you realized you had to figure out marketing, too.

If it’s not going quite the way you thought, don’t worry.  It’s not your fault.

I’m about to debunk a big problem I see businesses making all the time when it comes to their marketing and their ads.

And it’s a whole lot easier to fix than you might think!!

If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.

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109. 10 Things You Can Test to Improve Your Conversions18 Apr 202400:27:07

How do we test marketing strategies without making them overly complex? Join Jackie as she maps out the art of testing in marketing and provides a roster of 10 things you could use to improve your conversions. From leveraging text messaging to experimenting with down-sell strategies, you’ll want to have somewhere to write down notes from Jackie’s experience as a master marketer! 

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Want more help with lead gen, Facebook ads, and funnels?

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108. Complicated Is Expensive11 Apr 202400:14:15

Are you a tweaker or an overhauler? If you listen to this episode, you'll get insights into not getting overwhelmed by numerous marketing actions and understand why focusing on a single action can lead to improvement. Get a sneak peek into an example from Jackie’s own experience, and learn the importance of keeping marketing simple, effective, and cost-efficient. 

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107. Smart Ways to Use Data in Your Marketing04 Apr 202400:26:28

Today Jackie discusses the importance of testing and data analysis in growing your business. Love it or hate it, testing can be the difference between being successful or being stale and stalled. Tune in to discover how to make your data work for you!

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Want more help with lead gen, Facebook ads, and funnels?

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106. The Right Way to Test Your Ads -- It’s So Much Easier Than You Think!28 Mar 202400:21:33

Get ready to challenge traditional ad testing methods as we uncover the real principles of working with traffic and conversion campaigns. Testing can be a a powerful tool but is often not properly used, leading to inconclusive results, waste of resources, and overall missed opportunities. Enough with the messy data and inconsistent results – tune in to find out how to get things right from the get-go!


**Note: Reach out via Instagram DM with the word ‘TEST’ to get a direct link to The Ultimate Testing Protocol Program. This covers setting up the ads, how to measure them, and what to do from there! 

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Want more help with lead gen, Facebook ads, and funnels?

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105. The New Habit That Is Creating a Ripple Effect in My Life21 Mar 202400:20:16

Today Jackie is sharing her morning routine that's created an indescribable ripple effect of positivity in her personal and professional life. Jackie walks us through how refreshing your routine could change your life in surprising ways. Tune in and you might just find the inspiration for your own habit makeover!

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Want more help with lead gen, Facebook ads, and funnels?

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104. The Two Strengths That Were Actually Holding Me Back in Business and Life14 Mar 202400:23:34

Believe it or not, today we kickoff of season THREE! Jackie shares how perfectionism and the do-it-yourself mindset, traits that she has been proud of all her life, might actually be the things holding her back from experiencing a fulfilling life and thriving business. Are there areas in your life where you can spot traits or habits that may be holding you back?

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Want more help with lead gen, Facebook ads, and funnels?

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103. Cheap Strategies to Keep Leads Flowing Even During Slow Times14 Dec 202300:14:58

Ever wondered how to sustain a consistent inflow of leads even during the slow seasons? Tune into this episode as Jackie discusses straightforward, low-cost, and efficient strategies to keeping a commanding presence in your industry throughout the year.

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Want more help with lead gen, Facebook ads, and funnels?

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102. The *TRUTH* About Ad Targeting07 Dec 202300:18:54

Today Jackie is talking about why targeting isn't everything. She knows how to stand out in a saturated online space, and after listening to this episode, you just might too!

Freebie - https://www.instagram.com/iamjackieellis  and send a direct message with the word 'Copy1'

Send me a message!


Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at hello@jackie-ellis.com

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