(So) How's Business? – Details, episodes & analysis

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(So) How's Business?

Alma Mabachi

Business

Frequency: 1 episode/29d. Total Eps: 31

(So) How's Business? is the podcast for African women entrepreneurs who are figuring it out as they go. Hosted by Alma Mabachi, a bootstrapping founder and mother, this show trades polished success stories for raw, honest conversations. Every week is a candid look into the lives of women entrepreneurs and hustlers navigating the messy middle: the pivots, failures, small wins, big dreams, and what it actually takes to build something from scratch. Connect with us @sohowsbusiness on IG, X, Facebook, Tiktok, and Linkedin. Send us an email on sohowsbusinesspodcast@gmail.com

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Data updated on 23/10/2026

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🇫🇷 France - Entrepreneurship
23/10/2026
#98

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https://www.linkedin.com/in/faithngunjiri/
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https://www.linkedin.com/company/sohowsbusiness
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https://www.tiktok.com/@sohowsbusiness
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Score global : 52%

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Ep 30- Burnout, Twins and a Bridal Business in Kenya | Ogake Mosomi

Episode 30

Tuesday, October 13, 2026 • Duration 58:28

What does it take to build a successful business without losing yourself in the process?

Ogake Mosomi is the founder of Ogake Bridal, a Kenyan fashion brand specialising in bespoke bridal and wedding gowns. Over 15 years in business, she has experienced the highs of a growing brand, the challenges of managing a team, creative burnout and the realities of balancing entrepreneurship with motherhood.

In this episode of So, How’s Business?, Ogake shares the experiences she has rarely spoken about publicly, including employee betrayal, depression and postpartum depression while raising twins and continuing to run her business. She explains why she chose to downsize, how she approaches pricing and profit margins in bespoke fashion, and why she is exploring consulting and training as new ways to use her expertise.

We also discuss the challenges facing Kenya’s fashion industry, the importance of business skills for creatives, access to funding, and what it means to build a business that works for your life rather than consumes it.

A candid conversation about entrepreneurship, mental health, motherhood, money and redefining success on your own terms.

This is So, How’s Business?

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Ep 29 - Building a Gluten-Free Food Business in Kenya with Anna Wanjiru of Home Chef

Episode 29

Tuesday, September 29, 2026 • Duration 50:34

What happens when the foods you grew up with, chapati, mandazi, bread and cake, suddenly aren't an option?

Anna Wanjiru, founder of Home Chef, joins Alma to talk about building a gluten-free food business in Kenya after her daughter had to go gluten-free.

What started as a mother's search for better food options became three years of experimentation, a bakery, a gluten-free flour business and a much bigger question: how do you build a scalable food company in a category that people are still learning about?

Anna shares how Home Chef went from producing chapati, mandazi, samosas and other baked goods to shutting down the bakery and focusing on flour because the original model wasn't scalable.

They also talk about getting rejected by retailers who thought gluten-free was too niche, educating customers, building trust, getting into larger corporate relationships, why investors can be cautious about category-building businesses, and what it takes to scale a food business across Kenya and East Africa.

Anna also opens up about being a solopreneur, decision fatigue, being underestimated as a woman founder, running multiple businesses before learning to focus on one, and why entrepreneurship takes longer and more work than you expect.

It's a conversation about food, entrepreneurship, category creation, resilience, scaling, investment and what it actually takes to build a business when there is no playbook.

This is So, How’s Business?

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Ep 28- The Business Behind Kenya’s Luxury Weddings | Naitore Mugambi

Episode 28

Tuesday, September 15, 2026 • Duration 01:00:58

Luxury weddings look beautiful. Running the business behind them is another story.

Naitore Mugambi, founder of Luxe & Allure Events, joins Alma to talk about the reality of building one of Kenya's luxury events businesses.

She shares the story of losing KES 600,000 of startup capital to theft, raising the money again, navigating the breakup of an early business partnership and eventually building Luxe & Allure with her husband.

They also get into the numbers behind the business: investing millions in tents and equipment, how long it can take to recover that investment, constant reinvestment, losses and damages, pricing pressure and competition in an industry without clear standards.

Naitore talks honestly about the hardest part of the business today: trying to build a company that can operate without her, while maintaining the level of personal service and creativity her clients expect.

It's a conversation about entrepreneurship, partnerships, operations, money, creativity and what it actually takes to make a beautiful business work behind the scenes.

This is So, How’s Business?

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Ep 27- From Journalist to Founder: Building the Uber for hair braiding with Natachi Onwuamaegbu

Episode 27

Tuesday, September 1, 2026 • Duration 01:00:25

What's the difference between believing in an idea and knowing how to build it?

The founder of Braiding Nairobi found out the hard way. A journalist by training, she came to Nairobi for a National Geographic storytelling fellowship, noticed how many skilled braiders struggled to find clients in a city where nearly every woman pays regularly for her hair, and decided to stay and solve it. Then she spent two years learning that most of her first instincts were wrong.

In this conversation she's refreshingly honest about the parts founders usually hide: launching to silence, the survey that proved demand, and the tiny WhatsApp button that ended up driving most of her orders. She talks through her decision to go to business school a year in, why she's grown disillusioned with VC funding, and the reality of running a business she can pay her team from but not yet herself.

It's also a sharp look at a market that's obvious to Black women and invisible to the investors holding the cheque book, and what it takes to keep going when the honest answer to "should I keep doing this?" is still unfolding.

A candid one for anyone weighing a pivot, questioning whether business school is worth it, or sitting in the messy middle of building.

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Ep 26- She Quit Government Twice to Bet on Herself: Neema Moraa on Modeling, Content Creation & Building Flora by Florence

Season 2 · Episode 26

Tuesday, August 18, 2026 • Duration 01:04:30

What does it actually take to walk away from a stable government job, twice, for a creative career nobody around you fully believes in?

Neema is a model, content creator, and the owner of Flora by Florence, a Nairobi boutique. But before any of that, she was sitting in a government office feeling something in her go quiet. This episode traces the messy, honest path out: a spa that failed on location, a modeling side hustle that grew from 5,000 shillings a gig to a real income in a matter of months, and a mother who insisted her daughter open her own store.

Neema loves the creative work. It is the thing that makes her feel alive. But she also knows modeling has an expiry date, and the business that lasts is the one she has to choose to focus on, even when it is the less fun option.

This is a conversation about choosing yourself, pricing your worth, and the quiet cost of giving everything to work. If you have ever wondered whether the leap is worth it, listen in.

Disclaimer This episode includes personal reflections on money, business decisions, and income. It is shared for context and storytelling and is not financial or business advice.

#SoHowsBusiness #AfricanWomenEntrepreneurs #KenyanEntrepreneurs #WomenInBusiness #ContentCreator #NairobiBusiness #FashionBusiness

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Ep 25- Breastfeeding, Motherhood and Building LactaMama | Angel Nderitu

Season 2 · Episode 25

Tuesday, August 4, 2026 • Duration 01:10:59

After losing her job while seven months pregnant, Angel Nderitu entered motherhood carrying uncertainty about her finances, her future, and what came next. When her breast milk supply changed unexpectedly after giving birth during the COVID-19 pandemic, she began searching for answers through nutrition, traditional foods, herbs, and lactation support.

That personal experience eventually became LactaMama, a Kenyan maternal wellness company supporting mothers through breastfeeding nutrition, education, lactation support, and compassionate postpartum care.

In this episode of So, How’s Business?, Alma Mabachi speaks with Angel about the realities of breastfeeding, building a business while raising young children, and navigating the pressure many women face to succeed professionally while caring for everyone around them.

Angel shares practical insights on nutrition, hydration, rest, maternal wellbeing, and accessible foods that mothers may already have in their kitchens. She also discusses building a women-led team, managing the rising costs of manufacturing, asking for help, and learning to give herself more grace.

This is not only a conversation about breast milk supply. It is about motherhood, ambition, identity, community, and what happens when women are expected to recover, achieve, care for others, and make it all look effortless.

Because when a child is born, a mother is born too.

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Ep 24- Shamim Quresh, Koro Gaia: Building African Skincare

Season 2 · Episode 24

Tuesday, July 21, 2026 • Duration 55:18

Shamim Quresh is the founder of Koro Gaia, an African skincare brand built around African botanicals and research for melanated skin. She talks about the realities of manufacturing in Kenya, including 60 to 70% tax on imported inputs, what happened when funding stopped and she shut the business down in 2023, and how third-party manufacturing helped her generate income while rebuilding. She also shares why founders need to ask more questions, even when they feel like “dumb” questions, and her vision for African beauty.

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Ep 23- Binti pads, Period Poverty, and the African Woman Who Refuses to Quit | Lorna Joyce

Episode 23

Tuesday, April 28, 2026 • Duration 01:29:31

Lorna Joyce has lived several lifetimes in one. She lost her father, her brother, and her mother before she was 18 — and found herself caretaking, surviving, and building from scratch while most people her age were still figuring out what they wanted to be. That foundation of loss, faith, and raw determination is what eventually gave birth to Binti Marvels, one of Kenya's most purpose-led femcare brands.

In this episode, Lorna takes us through all of it: the 100,000 pads she brought in with almost no capital and sold shop-to-shop from a van, the investor who pulled out and forced a full shutdown, the 30 employees she had to let go, and the therapy that finally helped her process decades of grief and control. She also shares why she came back — with Mrembo, Kenya's first locally manufactured pad designed explicitly for the African woman. If you've ever had to pause something you love and wondered whether to go back, this one is for you.

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Ep 22- How to Build a Competitive Gymnastics Academy in Africa | Grace Muritu | Elite Gymnastics

Tuesday, April 21, 2026 • Duration 54:38

What happens when you come back home and the thing your daughter needs simply doesn't exist?

You build it.

Grace Muritu is the founder of Elite Gymnastics Academy in Nairobi. A former pediatric nurse who returned to Kenya after 12 years in the US and created a competitive gymnastics training facility from scratch. No blueprint. No investors. Just land she was willing to sell and a vision she couldn't let go of.

This week on So, How's Business?, the real story behind Elite Gymnastics. The build, the coaches, the children, and the Olympic dream she's quietly working towards.

So, How's Business? is a weekly podcast documenting African women entrepreneurs — the real experiences, hard lessons, and the stories behind the business. New episodes every Tuesday.

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Ep 21- The Cost of Doubting Yourself — Dr. Faith Wambura Ngunjiri on Imposter Syndrome, Identity, and What We Lose When We Shrink

Episode 21

Tuesday, April 14, 2026 • Duration 01:13:11

Dr. Faith Wambura Ngunjiri is a certified Impostor Syndrome Informed Coach, Emotional Intelligence Practitioner, and leadership scholar with a Doctorate in Leadership Studies. She spent over two decades as a tenured professor in the United States before burnout, racial bias, and a heart attack brought her home.

In Episode 21, Dr. Faith and Alma go deep on the real cost of imposter syndrome for African women, not just the emotional cost, but the financial one. The promotions we didn't go for. The tenders we didn't apply for. The businesses we kept small. The apartments we gave up without knowing it.

They cover the five types of imposter syndrome, why the distortion of competence is the most accurate definition, whether women really experience it more than men, and what the $42 billion financing gap for African women has to do with self-doubt. Dr. Faith also shares her own story- from the village in central Kenya to a university in Minnesota, through divorce, racism, burnout, and a heart attack- and what it finally took to come home and thrive.

This is one of the most honest conversations on the show yet.

Find Dr. Faith:Instagram: https://www.instagram.com/drfaithngunjiri/LinkedIn: https://www.linkedin.com/in/faithngunjiri/

Nominate a guest: https://shorturl.at/S0zue

Follow So, How's Business:Instagram: https://www.instagram.com/sohowsbusinessTikTok: https://www.tiktok.com/@sohowsbusinessLinkedIn: https://www.linkedin.com/company/sohowsbusinessYouTube: https://www.youtube.com/@sohowsbusiness

(So) How's Business? – Details, episodes & analysis

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(So) How's Business? – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Instagram3

LinkedIn2

TikTok1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Instagram3

LinkedIn2

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