Fresh from filming some new gear in the wild, Ben and Lauren sit down with Zempire's brand engagement guru James - a Toronto-born, bad-weather-loving New Zealander - to unpack the why behind the brand's kit. This isn't a spec-sheet sales pitch; it's a candid chat about building to a priority, not a price point. From the pioneering air-textured yarn behind the Shape Shifter to the pop-up ease of the Aerospeed, the return-rate maths on air poles versus hard poles, and a sneak peek at a brand-new chair range, a redesigned multi-gas cooker, and a pint-sized Hexolite table — our gear gurus get to the heart of what makes Zempire tick.
Be it packability, durability, or camping that's for everyone — tune in for the philosophy behind the products!
Timestamps
00:00 - Welcome back to the Snowys Camping Show
00:47 - Meet James, Zempire's brand engagement guru
01:28 - Why Zempire went all-in on air
04:36 - From Toronto to New Zealand: James' backstory
07:22 - What 'brand engagement' actually means
08:02 - Talking the 'why', not the spec sheet
10:29 - Designing the new chair range from scratch
11:53 - The Hyperfold: one bag, a lot of chair
16:24 - Cooker 2.0: slimmer, multi-gas, smarter burners
21:52 - Hexolite tables and the new compact 60
31:05 - Shape Shifter: the tent that grows with you
32:30 - Building to a priority, not a price point
43:28 - Future-proofing your kit and the base system
47:37 - Air poles vs hard poles: the return-rate reality
51:11 - What's next in Zempire world
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