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Explore every episode of the podcast SMC: School Marketing and Communications

Dive into the complete episode list for SMC: School Marketing and Communications. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 233

TitlePub. DateDuration
233: Putting your school brand purpose first and is anyone on Threads?04 sept. 202500:23:50

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta’s latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg’s new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon over Edith Cowan University’s latest project update video of its new city campus, and how schools can take inspiration when launching major projects to engage with their community.

Episode links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

232: Have your prospective parents already decided before they engage?07 août 202500:25:49

School marketing and communications with Charlie Maughan, Andrew Sculthorpe and Harrison Shearn 

In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.

Episode links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

231: How to get the most from your outsourced marcom support03 juil. 202500:28:21

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

 

Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between inspiration and imitation, before raving about Canva’s cheeky and out of the box outdoor campaign in London.

Episode Links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

230: Working smarter not harder - survival strategies for solo school marketers05 juin 202500:35:18

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message.

Episode Links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes.01 mai 202500:31:47

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks

In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey.

 

Episode links:

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign03 avr. 202500:37:40

School marketing and communications with Charlie Maughan and James Tindall

 

In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.

 

 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

227: Digital Marketing update, is content still king and could you advertise without your school's logo?06 mars 202500:34:16

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?” 

·     Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

226: Font psychology and how to write a brief like Charli XCX06 févr. 202500:30:20

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith

 

In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie XCX.

 

 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

225: Managing your digital reputation, an AI Granbot and that Jaguar ad05 déc. 202400:26:04

 

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

 

In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources. 

Got more questions for Charlie and the team? You can ask them via the following:

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

224: The UK's most consistent brand and the latest AI developments07 nov. 202400:31:12

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

223: Top five goals shared between Marketing and Enrolments03 oct. 202400:30:27

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth

 

In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around? 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

222: Google still hungry for cookies, and addressing your detractors04 sept. 202400:26:42

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

221: What is a Design System and do I need one?01 août 202400:31:03

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi

In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

220: How to choose your digital marketing supplier03 juil. 202400:27:22

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

Survey: imageseven.typeform.com

219: Perfecting page plans and a sour apple ad05 juin 202400:26:33

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp

In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth. 

Got more questions for Charlie and the team? You can ask them via the following:

218: How to fix your OOH ads01 mai 202400:18:56

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

Got more questions for Charlie and the team? You can ask them via the following:

 

217: Boosting conversions and why so much advertising is a waste of money08 avr. 202400:25:00

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. 

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

216: Is your post-tour process up to scratch?06 mars 202400:28:05

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

215: Enrolment strategies and great recruitment ads02 janv. 202400:24:50

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall

In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.

·       AdNews – The 10 most valuable Australian brands 2024

·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September

·       Department of Education – “Grow like only a teacher can”

·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”

·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”

·       Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo

 

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing06 déc. 202300:26:58

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. 

·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication

·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings

       Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

213: Fantastic surveys and where to find them01 nov. 202300:18:54

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year! 

·       AdNews: Ticketek pays $500,000 for repeat marketing spam breaches

·       Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them

 

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

212: Preparing your best media plan, and do you have a 'clustomer' problem?04 oct. 202300:27:17

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be

MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help

Got more questions for Charlie and Rita? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup06 sept. 202300:24:09

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.

Got more questions for Charlie and Rita? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

210: Perfect publications, Twitter or Threads and marketing to the mind’s eye02 août 202300:18:58

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn

Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.

Got more questions for Charlie and Rita? You can ask them via the following:

 

209: How to grow marketing’s influence within your school05 juil. 202300:26:19

School marketing and communications with Charlie Maughan and Rita Kilroy

 

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

 

MarCom Society

To access the MarCom Society and receive a 20% discount on signup: click here

 

Got more questions for Charlie and Rita? You can ask them via the following:

208: The Google Analytics update you can’t ignore and the battle of radio versus podcast31 mai 202300:27:17

School marketing and communications with Charlie Maughan and Rita Kilroy

Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA. 

    Got more questions for Charlie and Rita? You can ask them via the following:

    ·       Email: smc@imageseven.com.au

    ·       Survey: imageseven.typeform.com

    207: The other AI platforms you should be using and Pepsi's latest rebrand04 mai 202300:31:28

    In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.

     

    ·       Marketing Trends to Watch in 2023 – Meltwater

    ·       How ChatGPT really works, explained for non-technical people – Bootcamp

    ·       AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM

    ·       Pepsi refreshes its logo for the first time in 15 years - Muse by Clio

    Got more questions for Charlie and Rita? You can ask them via the following:

    ·       Email: smc@imageseven.com.au

    ·       Survey: imageseven.typeform.com

    206: The skills that school marketers need, and do you know your hamburgers from kebabs?05 avr. 202300:19:33

    School marketing and communications with Charlie Maughan and Rita Kilroy

    In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.

    Got more questions for Charlie and Rita? You can ask them via the following:

    205: ChatGPT – to be loved or feared by school marketers?02 mars 202300:23:45

    School marketing and communications with Charlie Maughan and Rita Kilroy

    In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    204: 2022 Brilliance Awards02 févr. 202300:25:35

    School marketing and communications with Charlie Maughan and Rita Kilroy

    Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.

     

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    203: Time to get off Twitter and onto TikTok?01 déc. 202200:27:03

    School marketing and communications with Charlie Maughan and Rita Kilroy

    Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    202: We’re back out-of-home and nailing your Instagram content strategy17 nov. 202200:16:57

    School marketing and communications with Charlie Maughan and Rita Kilroy

    In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    201: Digital marketing updates and does your school need anti-personas?06 oct. 202200:22:05

    School marketing and communications with Charlie Maughan and Rita Kilroy

    In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    200: School marketing and communications bonanza!01 sept. 202200:58:52

    School marketing and communications with Charlie Maughan and Rita Kilroy

    It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!

    • 01:30 – How to execute the perfect video/photoshoot – Dean Smith
    • 06:24 – Perfecting your digital advertising spend – James Tindall
    • 11:13 – Building your online community – Mikayla Coombes
    • 15:25 – Learnings from a designer – Pete Ion
    • 19:32 – How to understand your prospective parent – Suzanne Willcock
    • 24:14 – Determine the right blog content strategy for your school – Eleisha Perez
    • 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick
    • 32:36 – How to deliver the perfect yearbook – Vanessa Klomp
    • 37:24 – Canva – a designer’s working relationship – Imogen Smith
    • 42:02 – Nailing your social media content strategy – Isabella Tranchita
    • 48:19 – What makes school web design great – Jing Song
    • 53:41 – The future of school marketing – Andrew Sculthorpe

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    199: Combating low consumer confidence and what the Kardashians did next03 août 202200:20:38

    Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind.

    Episode links:

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    198: Is the school newsletter dying?06 juil. 202200:25:52

    In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think.

    Episode links:

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    197: Maximising your school’s anniversary and how to reposition your brand 01 juin 202200:21:09

    This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads.

    Episode links:

    Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand

    Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    196: Sonic branding, the meaning of colour and optimum blog length04 mai 202200:21:59

    Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    Episode links:

    Will 2022 be the year of the ‘sonic boom’?

    Does Word Count Impact the Performance of your Posts?

    The Most Popular Brand Colours In Each Industry And Their Impact On Consumers

    195: Google Analytics updates and a new way to buy out-of-home advertising06 avr. 202200:24:54

    Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving.

    Episode links:

    Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4

    Time to get ready for your Google Analytics 4 Migration

    CAASie

    University of Nottingham launches Micro Prospectus to cut paper waste

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

     

     

    194: Purple cows and your school on TikTok02 mars 202200:25:35

    Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

     

    Episode links:

    The Marcom Society

    The 10 Best Super Bowl Ads of 2022

    Purple cows and the attention deficit: how brands can turn heads

    Should You Use TikTok for School Marketing in 2022?

     

    193: Planning your media spend and the next big social media platform?02 févr. 202200:21:44

    This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.

     

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    Episode links:

    The Marcom Society
    Global Ad Spend 2021-2022: Where budgets are going

    Why mobile is key to unlocking the value of out of home advertising

    What is Nextdoor? How to use the social network for neighborhoods

    192: Top marketing trends in 202201 déc. 202100:23:50

    This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode!

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    Episode links:
    The Marcom Society
    The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot

    191: Why your school needs negative reviews03 nov. 202100:23:10

    This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

     

    Episode links:

    The Marcom Society

    Getir sues media agency for not placing enough ads

    Why you need negative reviews

    SMC episode 164: https://www.imageseven.com.au/improving-your-school-enewsletter/

    Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’

    Brands react to Facebook’s name change to Meta – part 1

    Brands react to Facebook’s name change to Meta – part 2

    190: TikTok – can school marketers still afford to ignore it?06 oct. 202100:21:46

    This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills.

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    Episode links:

    The Marcom Society

    News sites are liable for defamatory Facebook comments, rules Australia’s High Court

    Social Media Survey

    189: Measuring return on investment for school marketers01 sept. 202100:21:38

    This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!

    Episode links:

    The Marcom Society

    Top 10 KPIs every marketing team should track

    Mind-blowing Digital Marketing ROI Statistics 2021

    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    188: Q&A special04 août 202100:27:39

    In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more!

    Episode links:
    The Marcom Society

    187: Open days – how to execute the perfect conversion event02 juin 202100:25:46

    With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours.

     

    Episode links:

    Marketers scramble to overcome the Apple iOS14 update

    Be Perth Association

    The Marcom Society

    186: How to foster a great relationship with your Principal05 mai 202100:36:08

    In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising.

    Episode links:

    Facebook Analytics will be departing for good

    De La Salle College

    Why display advertising is misunderstood and how to use it more effectively

    The Marcom Society

    185: The how and why of visual branding in telling your school’s story31 mars 202100:27:11

    We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good.

    Episode links:

    iOS updates for Apple could affect your Facebook Ads – WordStream

    Facebook Business Manager’s guide to the iOS updates

    Visual Branding and Storytelling – Mailchimp

    School Marketing Journal

    Why Does a Design Look Good? – Nielsen Norman Group

    The Marcom Society

    184 - social media special: facebook outages, social strategy and more!03 mars 202100:33:40

    In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks.

    Episode links:

    Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News

    https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208

    Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code

    https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984

    How schools use social media in their marketing: School Marketing and Social Media Survey 2020

    https://www.imageseven.com.au/survey/

    Campaign Monitor – Ultimate Email Marketing Benchmarks for 2020

    https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

    The Marcom Society

    https://marcomsociety.org/join-now-australia

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