Smarter Building Materials Marketing – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Smarter Building Materials Marketing

Venveo

Business

Frequency: 1 episode/10d. Total Eps: 291

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Management
25/03/2026
#74
🇨🇦 Canada - Management
26/02/2026
#54
🇨🇦 Canada - Management
25/02/2026
#30
🇫🇷 France - Management
06/09/2025
#93
🇫🇷 France - Management
05/09/2025
#84
🇫🇷 France - Management
04/09/2025
#68
🇫🇷 France - Management
03/09/2025
#59
🇫🇷 France - Management
02/09/2025
#37
🇨🇦 Canada - Management
22/08/2025
#93
🇨🇦 Canada - Management
05/08/2025
#68

Spotify

No recent rankings available

Shared links between episodes and podcasts

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RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Encore: 3form's Digital Strategy to Build Pre-Sale Brand Equity

Episode 291

Monday, March 23, 2026 • Duration 32:42

We're bringing this one back. Karli Slocum's conversation with Beth on digital strategy, self-serve experiences, and brand consistency in the building materials space was packed with insights that hold up ... and then some. If you missed it the first time around, now's your shot. If you caught it already, it's worth a second listen. Enjoy! How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing and Product at 3form, about building the digital tools designers actually want, translating online behavior into offline sales, and making sure the brand shows up consistently from product sample to project handoff.

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Why This Manufacturer Says Trust and Speed Beat Big Budgets

Episode 289

Monday, March 16, 2026 • Duration 19:31

In a product category where white is white and red is red, how does a manufacturer stand out? On this episode of Smarter Building Materials Marketing, Zach and Beth talk with Brandon Guthrie, Marketing Director at Durasein Solid Surface, about how the company invested in a full-scale rebrand, built a specification-first go-to-market strategy, and created a brand that architects and designers actually want to engage with. They also get into Brandon's take on trade shows, why internal trust matters more than big budgets, and what it means to grow a brand with patience and precision.

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Stop Showcasing, Start Demonstrating: Rethinking Trade Show Booths

Episode 288

Monday, March 9, 2026 • Duration 30:22

Trade shows are one of the biggest line items in a building products marketing budget, but too many manufacturers treat their booths like product showrooms instead of experiences. On this episode of Smarter Building Materials Marketing, Beth talks with Shaun Jennings, Senior Marketing Communications Manager at FastenMaster, about what it actually takes to make a trade show booth work. They cover how to choose the right shows, why product demonstrations outperform displays, how to staff a booth for real conversations, and why the best trade show marketing happens after everyone goes home.

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Builder’s Show Field Report: Booths Built for the Buyer Journey

Episode 287

Monday, March 2, 2026 • Duration 09:41

This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor. From hidden products made visible, to gamified lead capture, to brands repositioning themselves around partnership instead of product, this episode unpacks the booth strategies that felt intentional and the ones that felt forgettable. The strongest brands weren’t just showcasing products. They were designing for decision-making and building ROI directly into the experience. If trade shows are part of your 2026 strategy, this one’s worth a listen.

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How an Acoustic Manufacturer Makes Complex Products Easy to Buy

Episode 286

Monday, February 16, 2026 • Duration 21:45

Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers? On this episode of Smarter Building Materials Marketing, Beth talks with Cody Martell, Marketing Director at Conwed, about simplifying complex product lines, segmenting massive catalogs, and building brand recognition through better documentation and presentation. It’s a practical look at making highly technical products easier to understand and easier to buy.

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How Florida Paints Proves Marketing ROI

Episode 285

Monday, February 9, 2026 • Duration 24:09

Florida Paints has been around for decades, competing in a category where brand loyalty, regional trust, and contractor relationships matter just as much as price. But proving the impact of marketing in that environment isn’t simple. In this episode of Smarter Building Materials Marketing, Beth sits down with Santiago Quintero, Director of Marketing at Florida Paints, to talk about how the company approaches measurement, alignment, and accountability in a traditionally hard-to-track industry. Santiago shares how Florida Paints connects marketing activity to real business outcomes, why internal trust matters as much as dashboards, and what it takes to earn buy-in from sales and leadership.

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How AI Is Reshaping Product Imagery in Building Materials

Episode 284

Monday, February 2, 2026 • Duration 16:08

AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at MarketThrive, about how manufacturers are blending AI and CGI to build scalable visual content libraries. Greg shares how these tools are helping brands visualize complex products, cut down lead times, and produce tailored assets for different marketing channels—all while keeping creative costs in check. It’s a look at how the product imagery workflow is being reimagined from the ground up.

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The Most Overlooked Exterior Upgrade with 268% ROI

Episode 283

Monday, January 26, 2026 • Duration 20:36

Garage doors are often an afterthought. But the right door can boost curb appeal, improve energy efficiency, and deliver one of the highest ROIs in home improvement. In this episode of Smarter Building Materials Marketing, Zach and Beth talk with Tina Mealer, Director of Marketing at Haas Door, about why this category deserves more attention. Tina shares how her team is helping builders and dealers rethink garage doors as both a performance upgrade and a design decision.

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How a Commercial Window Manufacturer Grew 30% with Tech & Alignment

Episode 282

Monday, December 8, 2025 • Duration 25:52

INTUS Windows designs and manufactures high-performance windows and doors for commercial and multifamily projects. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Kurtis Perdelwitz, INTUS’s Director of Marketing & Communications, to unpack how the brand has embraced alignment between sales, marketing, and customer service—and the surprising tech that’s helped them grow 30% without adding headcount.

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How Market Intelligence is Helping a Luxury Brand Break into the US Market

Episode 281

Wednesday, October 29, 2025 • Duration 16:42

EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S. Camille Frey-Syren, Director of Brands at EuroCave Group, joins Beth to share how they turned French heritage into an accessible lifestyle brand and what every manufacturer can learn about entering and winning a new market.

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Smarter Building Materials Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Smarter Building Materials Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify