Smart Online Marketing with Kaity Griffin – Details, episodes & analysis

In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend. Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How Kaity birthed her google ads course •Kaity's clarity around knowing to go down a course based business model •Kaity's approach to getting her first ever course clients •Automation & delegating to not waste time •What does Kaity's week look like? •Switching off period during for maternity leave •Mum guilt & the constant negotiation between life and work RESOURCES: •Lisa Byrne Website •Lisa Byrne on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough to buy it." In today's episode Kaity is joined by Aja Stuart, a launch copywriter. Aja Stuart writes powerfully persuasive launch copy that helps online entrepreneurs build empires and grow their impact (while showing up as their weird and wonderful selves). Aja's copy is a masterclass in online relationship building. Using a mix of customer data (fun!), empathy and persuasive storytelling, she gets all the right people blow-their-tops hyped over amazing offers and brilliant creators. When she's not weaving wordy magic, Aja galivants about the Blue Mountains, Australia with her partner and two extremely noisy-but-cute kiddos. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •The difference between content writing and copywriting •What is conversion copywriting VS traditional copywriting •The drawbacks of using templates for copywriting •Drawing in the right people and repelling the wrong people with copy •How Aja tracks results for her customers •When's the best time in your launch process to engage a copywriter? •How to find the best copywriter for you and your business RESOURCES: •Aja Stuart's Website •Aja Stuart on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good." In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry. Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners, creatives, start-ups and entrepreneurs who are ready to grow their business through the media. Emma has a one-year old little girl called Lizzie and lives with her husband, Michael, on the beautiful Mornington Peninsula. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's the difference between marketing and PR •What benefits can PR have for small businesses •How to find your angle for a story pitch •How the pitching process works •Doing your research and the importance of a good subject line •Being strategic and targeted with your approach •Paid PR vs organic PR •Ways to work with Emma RESOURCES: •The PR Pantry Website •We are Fig PR on Instagram - soon to be @theprpantry •Kaity on Instagram •Kaity Griffin website

"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount." In today's episode Kaity is joined by Jess Shipton, Digital & Social Media Marketer. Jess is a digital and social media marketer who lives in Sydney, Australia. She has been running her online business for over three years now, specialising in Facebook, Instagram & Google Ads. During this time, Jess has worked with over 70+ small businesses in managing their paid ads and providing 1:1 coaching. At the core of everything, Jess is passionate about people. She loves cheering others on in their journey and getting in their corner to encourage them to believe in their goals and dreams. In her spare time, Jess loves to write on her blog Smile Without Reason and spend time socialising with friends and family. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How to find community when you're an extroverted biz owner •Having the confidence to start your own business •Being a young entrepreneur •Trading time for money & valuing your time as an expert service provider •Transitioning from hourly rates to package pricing •Comparing yourself to other business owners •Viewing other businesses as companions rather than competitors RESOURCES: •JESSolution Marketing Website •JESSolution on Instagram •JESSolution on Facebook •Kaity on Instagram •Kaity Griffin website

"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and what the benefits are to that potential customer." In today's episode Kaity is joined by Nami Clarke, copywriter and founder at the Prom Queen. Nami Clarke, aka the Prom Queen, helps online course creators take their course sales from beige to badass with her homepage and sales page copywriting. She can eat her body weight in hot chips. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's most important on a homepage vs a sales page •How to get confident writing about yourself •What should be included on an about page •Another way to think about your 'why' •Where people go wrong with sales pages •How to avoid stale copywriting RESOURCES: •The Prom Queen Website •The Prom Queen on Facebook •Prom Queen Special Offer •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them." In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach. Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world where EVERYONE knows their strengths, Amy lives, loves and leads using her own strengths to encourage others to do the same. If there is one thing Amy knows for sure, it is that discovering her own strengths transformed her life for the better and for good and she wishes the same for others too! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What gave Amy the confidence to go out on her own in 2020 •What is the Clifton Strengths assessment •Rethinking our approach to strengths •How to use them as an individual •How to use them as an employer / entrepreneur •Why knowing our talents / strengths is helpful RESOURCES: •Amy Pettingill Website •Amy Pettingill on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know what kind of people you want to work with. You can refer back to your values as part of a job listing for example.' In today's episode Kaity is joined by Megan Raynor, a brand strategist and copywriter who loves helping brands work out what it is that makes them awesome. With a background in advertising and fascination for how our brains work, Megan's specialty is finding the overlap between what an audience needs, with what a brand has to offer, then turning that into personality-filled messaging. When not helping brands become the most awesome version of themselves, Megs is chasing after her twin toddlers or running up a hill somewhere. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Diversifying your income stream •Balancing 1:1 client work and having a young family •What is brand strategy •Benefits of having a brand strategy •Megan's experience in agency life RESOURCES: •Megan Raynor Website •Megan Raynor on Instagram •Gin & Juice Boxes Podcast on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course waitlist: kaitygriffin.com/course-waitlist

"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really research'y based terms. For example if I'm trying to target people who want to learn how to do Google Ads, I might have to bid on keywords such as 'What is google ads?'. Now that's someone at the top of the funnel, they're not quite product or solution aware yet, they're just asking a general question." Today's episode is a solo ep with me, Kaity Griffin, with some quick tips on comparing FB/social and Google Ads. I touch on the differences and benefits of each and how to approach them differently. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Where the strength of google ads lie in the sales funnel •Where the strength of facebook/social ads lie in the sales funnel •Interruption style marketing vs solutions seeking marketing •The different types of creative for each •The different types of targeting for each •Which works best and in what scenario?And if you're looking to learn more about Google Ads, I'm starting my mini course Google Ads bootcamp on Feb 22, join us here: kaitygriffin.com/bootcamp/ RESOURCES: •Kaity on Instagram •Kaity Griffin website •Google Ads Course waitlist: kaitygriffin.com/bootcamp

"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it's so important to understand your business." In today's episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley. SOCK-IT & CO. is Australian Designed and Australia's favourite Non-Slip Grip Sock brand. Releasing one-of-a-kind designs made for comfort but also quality. Enjoy Grip socks that last after more than one wash! Designed for Pilates, Barre Bar, Yoga, at Home or at the Hospital. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Scaling an e-commerce business •Challenges involved in getting an e-commerce store up and running •Choosing the right platforms •The importance of knowing your business before hiring support •Falling in love with digital marketing •Managing stock shortages & manufacturing issues •Getting your hands dirty in your own business RESOURCES: •Sock-It & Co. Website •Sock-It & Co. on Instagram •Sock-It & Co. on Facebook •Sock-It & Co. on LinkedIn •Kaity on Instagram •Kaity Griffin website •Launch Legends mastermind: kaitygriffin.com/launch-legends •Google Ads Course waitlist: kaitygriffin.com/course-waitlist

"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're really clear about how you want to connect with your audience, picking a number out of thin air just doesn't seem right." In today's episode Kaity is joined by Prerna and Mayank Malik, the husband and wife team behind content bistro which is a service based business specialising in conversion copywriting for course creators. Co-founder of Content Bistro, creator of Ready-to-Sell ™ and co-creator of Profits on Tap ®, Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Dr. Eric Zielinski, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and others! She is a Copyhackers-certified conversion copywriter and uses her proprietary Connection-Conversion™ framework and Conversion Brew ® process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Maintaining a positive mindset during the pandemic •Working together as a husband and wife team •Discovering copywriting and nicheing into launch copywriting •How no launch is created equal •Considering how you are connecting with people in all aspects of your process •Ways to profitably scale a service based business (that doesn't involve becoming an agency) •How to negotiate price changes with clients & optimising your price point •What services & products Content Bistro currently offer RESOURCES: •Content Bistro Website •Content Bistro on Instagram •The Biz Bistro Facebook Group •Kaity on Instagram •Kaity Griffin website •Launch Legends