Explore every episode of the podcast Smart in Public
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 2 - Cozzy Liv | 10 Sep 2024 | 00:52:48 | |
| 1 - Only Up From Here | 06 Sep 2024 | 00:44:34 | |
| 3 - Hot Take: My Body My Choice | 12 Sep 2024 | 00:44:54 | |
| 6 - Interview with Pip Marlow, NED - formerly CEO of Salesforce A/NZ, Suncorp Executive, and MD of Microsoft Australia | 01 Oct 2024 | 00:53:54 | |
The partnership between comms and execs is critical for success – and can also be complicated. In this episode, the Katies are joined by Pip Marlow, Non Executive Director, former CEO of Salesforce Australia & New Zealand, Suncorp Executive and Managing Director of Microsoft Australia, to discuss the importance of the comms/executive relationship, how to build a strong working relationship between comms and the c-suite, whether comms people make good board members, and inevitably we will discuss the latest and greatest in skincare! Connect with us on: | |||
| 5 - Flash Mob | 25 Sep 2024 | 00:48:52 | |
This week the Katies explore the mystical world of paid, owned, and earned content strategies. You'll hear insights around which strategy to leverage and when, what the benefits are for each, and how to strategically educate stakeholders around preferred strategies when presenting your plans. Connect with us on: | |||
| 4 - Interview with Ashish Patel, former SVP of Communications at Salesforce | 17 Sep 2024 | 00:39:38 | |
| 21 - Master the message, the messenger, and the platform with Burson CEO Corey duBrowa | 28 Jan 2025 | 00:54:14 | |
In episode 21 of the Smart in Public podcast, Burson CEO Corey duBrowa shares insights as to how world of communications has transformed over the years and his predictions on where it's headed. Whether you're a comms leader (or any leader, really) that's building a team, working with an executive or founder, interested in transitioning from agency to in-house (or visa versa), trying to switch to a different PR field, or want to understand how to become a better storyteller, this is your chance to learn from one of the most decorated and influential PR pros out there.
Chapters 11:49 - Career Journey and Insights Corey duBrowa is the global CEO of Burson, the global communications leader purpose-built to create value for clients through reputation. He is also a member of the Executive Committee of Burson’s parent company WPP plc, the creative transformation company. Corey brings a 30-year career at brands, technology companies and agencies to his role leading the flagship Burson and Burson Group of companies, which includes Axicom, earned-first global communications agency for tech brands and brands with a tech story; Burson Buchanan, the financial communications and capital markets advisory firm; GCI Health, the global healthcare specialty communications agency inspired by people; and Hill & Knowlton, the full-service global firm and proven partner for business and brand transformation, providing strategic communication, marketing and corporate affairs solutions Before Burson, Corey was Global CEO of BCW and the BCW Group of companies. He came to BCW after spending five years as Vice President of Global Communications and Public Affairs at Google and parent company Alphabet. Before his tenure at Google, Corey was Executive Vice President and Chief Communications Officer at Salesforce, and spent seven years at Starbucks as Senior Vice President of Global Communications. He has extensive agency experience from his time at Waggener Edstrom and Ketchum Public Relations, having begun his career in employee communications at Nike. His multiple industry awards over the past 25 years include six SABREs, four PRWeek Global Awards and three PRSA Silver Anvils, and he has been inducted into the PR News Hall of Fame. He currently serves on the University of Oregon Foundation’s Board of Trustees and the PR Museum’s Board of Trustees. He was a trustee of the Arthur W. Page Society for five years and a founding member of the USC Annenberg School’s Board of Advisors. Corey was a music journalist for two decades, with more than a thousand bylines in publications ranging from Rolling Stone to GQ. In 2024, he published his first book, “An Ideal for Living: A Celebration of the E.P. – Extended Play.” Corey earned a B.A. in journalism from the University of Oregon. Connect with us on: | |||
| 20 - Land your dream job with Brooke Kruger, Founder of KC Partners | 22 Jan 2025 | 00:37:14 | |
Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms recruiters. The conversation covers a broad range of job hunting, hiring, and interview tips including the importance of skills and education, career advice for newcomers in communications, preparing for interviews, and the impact of AI on hiring. They also explore common mistakes made by companies during the hiring process, the dynamics of returning to the office, and advice for international candidates looking to work in the U.S.
You can get in touch with KC Partners via their website here: https://kc-partners.com/ Connect with us on: | |||
| 11 - Thoughts and Prayers to Intuit’s PR team | 05 Nov 2024 | 00:34:28 | |
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite. Episode time stamps: 1:14 - Case Study: Intuit and The Verge Interview Connect with us on: | |||
| 10 - Pitching Cat Food | 29 Oct 2024 | 00:42:29 | |
We’ve been getting a lot of listener emails – some with episode topic requests and some with quick questions. For this episode, we thought it would be fun to read the quick questions and answer on the fly! Hear our experiences and views on media accountability, navigating a PR career when you move internationally, the definition of comms and the role it plays throughout a business, and some PR horror stories that won't get us fired.
We'd love to hear from you. Email us with topic requests, questions, or feedback at hello@smartinpublicpod.com. Connect with us on: | |||
| 9 - Future-proof your agency PR strategy with Mandy Galmes, Managing Director & Managing Partner ANZ for Sefiani Agency | 22 Oct 2024 | 00:45:17 | |
It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives into all things agency talent, hiring, helping clients tell their stories - particularly around the growing field of responsible business - and the challenges with doing exec comms in this current climate. Connect with us on: | |||
| 8 - Interview with David Swan, Technology Editor for The Age and Sydney Morning Herald | 15 Oct 2024 | 00:39:17 | |
This week the Katies welcome one of Australia's leading technology reporters and editors David Swan. David's currently the Technology Editor for The Age and Sydney Morning Herald, and was previously Technology Editor for The Australian newspaper. In 2024 he was awarded Australia's best technology journalist at The Lizzies, Australia's national IT Journalism awards. In this episode, we explore the relationship between comms people and media - including when we get it right and when we get it wrong. We also discuss some of the differences between US and Australia in terms of execs and media, David’s style of writing and journalism and his hot take on some of the recent CEO interviews that have made headlines. Episode Overview w/ Timestamps: Connect with us on: | |||
| 7 - Know Your Time Zones | 08 Oct 2024 | 00:50:48 | |
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact. Connect with us on: | |||
| 19 - Hot Take Episode: Meta & Meghan Markle | 14 Jan 2025 | 00:43:30 | |
In episode 19 of the Smart Public Podcast, the Katies discuss Meta's announcement led by Mark Zuckerberg and the implications of his messages on the company's reputation. They also debate on Meghan Markle's new show on Netflix and the challenges she faces in rebuilding her brand. The conversation highlights the complexities of communication strategies in today's media landscape and the impact of social media on public figures. Connect with us on: | |||
| 18 - Build and lead a highly functioning team with Jane Hynes, VP of Communications for Google Cloud | 08 Jan 2025 | 00:37:27 | |
In episode 18, the Katies welcome special guest Jane Hynes, VP of Global Communications for Google Cloud for a masterclass in how to effectively build and lead highly functioning communication teams. If you're currently building a team or managing people managers for the first time, this episode is for you.
Whether you're a seasoned communications professional or aspiring to leadership in tech PR, Jane's perspective on maintaining engagement and pride in high-stakes environments while fostering continuous learning is invaluable. Her emphasis on hiring for raw intelligence and proactive thinking provides a fresh perspective on talent acquisition in today's competitive landscape. Available now on your favorite podcast platform. Connect with us on: | |||
| 17 - All Inclusive Holiday Special | 24 Dec 2024 | 00:53:59 | |
In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation also touches on the US election campaigns and notable PR disasters, all while sharing personal anecdotes and insights about the importance of networking and self-awareness in the industry. Connect with us on: | |||
| 16 - Interview with Tarla Lambert-Patel, co-founder of Agenda Media & Editor-in-Chief of Women's Agenda | 19 Dec 2024 | 00:46:22 | |
This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing and the importance of addressing women's issues in media. Tarla also shares tips for PR professionals who are looking to pitch and build campaigns around women's issues, curating event content with a publisher that delivers impact, and why International Women's Day shouldn't be the only time your company speaks out to support women. You can listen to the Women's Agenda podcast here: https://womensagenda.com.au/podcasts Connect with us on: | |||
| 15 - I Ignored My Brain | 10 Dec 2024 | 00:50:14 | |
It's a predictions episode, people! In episode 15, the Katies discuss industry trends, predictions for the year ahead, and best practices for 2025 communications program planning. Episode Timestamps
Connect with us on: | |||
| 14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby | 03 Dec 2024 | 00:43:30 | |
In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand strategy and audience engagement. Timestamps
Connect with us on: | |||
| 13 - JD Sports | 26 Nov 2024 | 00:38:13 | |
If you're looking for an episode that feels like you're eavesdropping on some random gals chatting next to you, this hodgepodge of an episode is the one for you. The Katies have had some manic work schedules lately, so we thought we'd use this time to share some items that are top of mind. Do we talk about PR? Sure. Will you laugh more than you learn in this episode? Likely. We're just happy to be here, honestly. So grab a sandwich and a glass of wine and enjoy our happy ramblings. We'll be more productive next week, we promise! Episode Timestamps Connect with us on: | |||
| 12 - Your exec comms playbook told through the eyes of a founder w/ Matt Fairhurst, Co-founder & CEO of Skedulo | 13 Nov 2024 | 00:41:11 | |
In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to listen to if you're a founder wanting to explore how and when to bring comms support into your business, and identify the best strategies to improve your communications style as a leader.
Episode time stamps: Connect with us on: | |||
| 22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins | 04 Feb 2025 | 00:48:18 | |
This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episode, you'll get a peek into the world of VC comms and the insider communications strategies. Discover how top VC firms support founders, craft compelling brand narratives, and navigate the evolving landscape of startup marketing. We laughed a lot, we learned a lot, we shared some embarrassing stories. It's an episode you won't want to miss! Podcast Highlights
Episode Timestamps
Don't miss this revealing conversation packed with actionable insights for entrepreneurs, marketers, and communications professionals! Connect with us on: | |||
| 23 - From finance to tech: how Cheryl Sanclemente, CCO at Lattice, took her career from strength to strength | 12 Feb 2025 | 00:56:09 | |
In episode 23 of Smart in Public, the Katies sit down with Cheryl Sanclemente, Chief Communications Officer at Lattice, for a real-talk conversation about career development, mentorship, comms leaders on boards, the sentiment in HR tech during a time of massive layoffs across the industry, and age old question of work-life balance. Key Discussion Highlights:
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This episode is perfect for professionals in tech, HR, communications, and anyone interested in career development and work-life balance. #CareerGrowth #TechLeadership #WorkLifeBalance #AIinWorkplace #HRTech #ProfessionalDevelopment Connect with us on: | |||