Explore every episode of the podcast Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
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| Stuck In a Plateau? How Repositioning Might Be the Answer | 09 Oct 2024 | 00:09:35 | |
Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:
Wondering if it’s time to reposition? I’ll walk you through the four key signs that indicate a shift is needed and share actionable steps to successfully reposition your agency and reignite growth. Key Takeaways:
Let me know your thoughts after you listen—I’d love to hear from you! Show Links Access our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep112 | |||
| Why Collaborative Ecosystems Are The Future of Small Agency Growth | 25 Sep 2024 | 00:08:06 | |
Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought were out of reach. That’s why in this episode, I’m sharing the answers to these three key questions:
If you’re of the mindset that other agencies who offer the same services are your competition, it could be limiting your potential. So stick around because if you want smarter ways to grow and shape the success of your agency, this episode will point you in the right direction. Show Links If I may suggest a collaborative ecosystem, check out Agency Together – a referral network designed to help busy agency owners get more consistent referrals and connections without wasting time. Don’t Forget The Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| How to know if a referral network is right for you? | 29 May 2024 | 00:11:56 | |
How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency. If you’re an agency with a niche, tune in. We’ll dive into:
Don’t miss this episode. Learn how to stand out, get more clients in a referral network and leverage a referral community for maximum impact. Show Links Is Agency Together Right for You? Join a community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency without feeling the transactional ick factor. You should apply for Agency Together if want consistent referrals and collaborations opportunities to increase visibility for your brand and agency. Apply here.
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| Michael Tighe: How to avoid $60K in mistakes when growing your team | 09 Jun 2021 | 00:45:15 | |
Have you hired somebody into your business before and felt burned because it didn’t work out? Michael did, and it cost him $60,ooo. In this episode, we explore the hiring and leadership insights gained from the costly mistake and how the mistake he made 6 years ago informs his approach to hiring and building his team today.
Michael Tighe is the co-founder and managing director of SOLID, a creative design and marketing agency that launched in 2010. Mike has a long-standing success record in agencies, before co-founding SOLID he worked at Critical Mass, and started up his first design company before co-founding SOLID. Mike is now the leader of a team of 14 with 5 full-time staff and 11 contractors. His quotable, "People think you have to be this otherworldly strong person to start a business, to build a business, and that's not true, To me, what it really means is your ability to bend and not break." Show Links Solid Website: https://asolidsite.com/ Michael Tighe Linkedin: https://www.linkedin.com/in/miketighe/ Thanks for listening to the Small But Mighty Agency Podcast. If you enjoyed this episode, please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| Karen Seymour: How this social media strategist is going from solopreneur to CEO | 02 Jun 2021 | 00:33:43 | |
If you’re a service-based solopreneur bumping up against capacity, what might feel scary but necessary is to de-prioritize business-building activities like marketing and visibility for business-stabilizing activities like systems, process improvements, and building your team. If onboarding two more clients in your business with the current structure you have now creates anxiety about servicing them with excellence, it's time to look at your operations and team. Karen Seymour was a solopreneur who started her digital marketing business four years ago. Over the past four years she’s gone from wondering how to get her next client to now bumping into a capacity challenge. This year, she’s deciding to put her clients first by focusing on business-stabilizing activities like systems, processes and team to better serve her current and future clients. On this episode of Small But Mighty Agency:
Karen Seymour is the Founder & Social Media Strategist at Karen J Seymour - Digital Marketing, LLC in Philadelphia, Pennsylvania. She started her business in 2017, after a 10-year career as a consultant and project manager. Karen specializes in growing audiences and creating communities of loyal, raving fans and customers on Facebook, LinkedIn, and Instagram. When she’s not working, you can find Karen shopping online, brunching with friends, or spending time with her husband Geoff and 2 adorable fur babies, Roger and Eboni. Show Links Facebook: @kjsmarketing Instagram: @kjs_marketing Email: hello@karenjseymour.com Website: https://www.karenjseymour.com/ This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants, and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for listening to the Small But Mighty Agency Podcast. If you enjoyed this episode, please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| Jelly Marketing & PR: How systems, processes and partnership helps this agency serve over 80 clients | 26 May 2021 | 00:52:51 | |
While partnership in a business isn’t for everyone, it has its benefits. Darian Kovacs started his agency from a storage closet in the start-up days and now has a thriving agency of 80 clients. Jelly Digital Marketing and PR who serves clients like La-Z-Boy and Splash Down Waterpark went from an agency of one owner -- Darian Kovacs -- and towards his vision of an agency owned by a team by bringing in business partner, Sarah Clark. In this special episode we speak with Darian and Sarah about what makes a partnership successful and we get an inside peak of the systems and processes that make running 80+ clients possible in their business. On this episode of Small But Mighty Agency:
Show Links Jelly Digital Marketing and PR (https://jellymarketing.ca/) Jelly Digital Marketing and PR (https://www.instagram.com/jellymarketing/) Marketing News Canada (https://marketingnewscanada.com/) This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| Jenn Ennis: How great advice on pricing your services plus one confidence-boosting project can change your business | 19 May 2021 | 00:34:15 | |
Having a full service agency was not a business that Jenn Ennis planned for when she started offering graphic design services as a freelancer back in 2014. Jenn credits a series of small pivotal moments in her journey adding up to the business she has now. In this episode we explore the small but mighty moments, including a lesson in pricing that set her up for success, and how one project can change your confidence and the trajectory of your business. Jenn is the proud wife of an actor, and mom to three boys. A graphic designer by trade, and over 15 years of working in brand development and design, Jenn founded Jennis Design Co. in 2014. JDCO is a full-service creative agency specializing in practical brand strategy and cohesive design solutions for print and digital marketing. Jenn is also the co-host of the Raising Mom Podcast. On this episode of Small But Mighty Agency: 11:25: How new hires helped her expand her scope of services 12:29: Landing her first 5 figure client and how it changed the business 15:19: How to price your services 18:08: When increasing your prices does and doesn’t make sense 21:47: Why transform a creative agency into a digital agency 26:51: What does it mean to switch to a leadership mindset Show Links This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
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| 4 Things Holding Your Business Back from Having a Self Managing Team | 12 May 2021 | 00:10:52 | |
Do you feel like delegation is a struggle and you have a hard time trusting the people you’ve hired, BUT you still have hope that you can build a team that doesn’t rely on you to function? When that happens, you know you will regain time freedom and bandwidth. Tune into this episode to hear the four things that might be holding you back from having a self managing team On this episode of Small But Mighty Agency Podcast, you will
This week's episode of the Small But Mighty Agency Podcast is a solo episode. From time to time, I’ll be covering questions and challenges that I see my clients experience to support business owners like you to set up their teams and operations to be strategic. Show Links This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| Conner Galway: How this Leader of the Year is building his business in an uncontested market place and why scaling isn’t the focus. | 05 May 2021 | 00:35:13 | |
How is this Leader of the Year named by Marketing News Canada making the competition irrelevant? While most people know that consultant-type businesses don’t scale, this marketing agency owner isn’t too concerned with scaling right now, instead he’s focusing on what he calls building a defensible model. In other words, he would rather be in an uncontested marketplace solving a unique challenge for his clients than compete in a crowded one solving the same problems as everybody else. He’s carved out a healthy portfolio of B2B clients in travel, tech, and retail but scaling isn’t his focus right now. Conner Galway is the President of Junction Consulting – a digital consultancy in Vancouver, BC. Junction Consulting’s recent work includes helping to create a digital learning platform for Destination BC, and training for Lululemon. Conner was most recently named Leader of the Year by Marketing News Canada for his support of Canada’s tourism industry through the COVID-19 pandemic. Conner is one of Canada’s premiere digital business educators, teaching and developing curriculum at schools like Brainstation, Simon Fraser University, and Capilano University. He shares his latest thinking in a weekly email called The Brief that’s read by leaders at many of North America’s most respected brands. On this episode of Small But Mighty Agency: 2:41: How Conner started his first agency 4:45: Why the marketing consultant agency model over a traditional marketing agency that does implementation 8:50: The team structure he uses to run his marketing consultant agency 11:14: Why say “no” to the execution and implementation of marketing strategy and what to focus on instead 12:44: The “bias” and why it may not best serve clients best interest 14:39: What is the concept of digital from the inside out 19:15: What is Junction doing to productize and systematize a consultant-agency business 21:22: Why scaling is over-glorified and what is more important than scaling for Conner 26:41: What is and isn’t working to grow the business? Show Links Website: wearejunction.com Twitter: @Conner_G Linkedin: linkedin.com/in/connergalway The Brief weekly newsletter: brief.wearejunction.com This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
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| Shannon DeSouza: How a micro-agency is building the business to avoid the self employment trap | 28 Apr 2021 | 00:28:55 | |
If you can set yourself up to avoid the Self Employment Trap of owning an agency in the first few years of business, the result is a business that sets you up for more time freedom. What’s the Self Employment Trap? It’s when you the business owner become the chief of everything by day juggling all the responsibilities and firefighter by night fixing all the problems, and feeling like you don’t have a team that you can trust. Meet Shannon, she is a consultant turned agency-owner. We explore why she started an agency, the things she would do differently if she were to start again, and what she is doing to pave her way forward to building a bigger team to get out of day to day operations Shannon DeSouza’s boutique digital marketing agency is based in Vancouver, where she leads all initiatives on web design, social media coaching and launch campaigns. Her professional experience comes from the software industry, where she spent 10 years working alongside CEO’s. For the last 5 years, her digital marketing agency has helped clients become more profitable by gaining more visibility, driving traffic, and increasing their sales online. On this episode of Small But Mighty Agency: 4:10 Why positioning herself as a consultant first was the right first step 8:20: Who she doesn’t want to be in her business and what was holding her back 9:32: What is the first system and process she invested in for her business 10:31: What she would do differently in her first year of business 12:43: Insights about her clients behavior before they buy and how that has changed her service offerings 15:22: What she is doing in her own social media to warm up cold audiences 24:03 The exact mindset block on money that she had to overcome to get to the next level 36:20: Why men and women are different when it comes to the selling
Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
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| Christine Pilkington: How this mom-blog evolved into a CMO for hire business | 21 Apr 2021 | 00:30:42 | |
Making a pivot in business can be extreme or it can be very natural. Hear how Christine pivoted her mom blog to provide services that her advertisers didn’t know they needed until she naturally connected them to her digital marketing service-offerings. And then faced with an opportunity to change a competitive environment. Christine shares why she evolved her service offerings again to offer CMO for hire services. PLUS if you’ve ever thought about bringing your significant other into your team, Christine and I have a conversation about her decision to bring her husband into the business, what happened and why it ultimately didn’t work. Christine Pilkington has been consulting in digital marketing and product development for so long she can remember a world before content marketing, social media and mobile Her client roster includes some of the world’s biggest brands like AOL, BMW, MINI, Chevrolet, RadioShack, and Canada’s top media brands like Maclean’s, CityTV and Today’s Parent. On this episode of Small But Mighty Agency: 3:20: From corporate job to moving across country and starting a mom blog 8:47: The anatomy of profitable service offerings for a mom blog 12:30: Adding new services to the agency and the value of the “learn it” approach 15:23: Having her husband join the business, what she learned and why it ultimately didn’t work out 19:04: How do CMO for hire services work? 21:03: Why Christine doesn’t see her company as an agency 23:03: How the definition of agency is evolving
This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
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| Allison Davis: How to spot opportunities for bigger plays in sales conversations | 14 Apr 2021 | 00:24:13 | |
How do service based business owners miss opportunities for bigger plays in sales calls? You’ve been there and I’ve been there. It happens when the stakes are high and your nerves get the best of you. That’s why we’re talking about sales calls today and how to spot opportunities to close bigger deals with two ways of thinking. Hint: my favorite is: “peeling an onion”. Allison Davis is a sales trainer and coach. With nearly 20 years of sales experience, Allison's contributions have elevated the revenue of companies like National Geographic, Time Out North America and Gabrielle Bernstein, Inc. Allison now focuses on sharing her empathic and human approach to selling with business owners who desire a fresh, modern sales process that feels organic and aligned — not stale and prescribed. On this episode of Small But Mighty Agency: 5:41: Two common mistakes people make on sales calls 8:33: what happens when we approach sales conversations with a script 9:17: How to hit “beats” in a sales call using the ALIGN framework 10:54: Using the concept of “peeling an onion” in a sales call to get to the bigger pain points and therefore the bigger sale 15:35: Tap into the power of drilling down and sticking to one big pain point in a sales call 16:05: The difference between being good and being great in a sales call 19:14: Storytelling as a superpower and how to marry storytelling and presentation decks in sales Show Links ALIGN Download: https://allison-davis.com/align/ Clubhouse: @allison-davis This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| Joel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able niche | 07 Apr 2021 | 00:42:24 | |
Discover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche. Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.
10:08: What is the the value of being in a deep niche and why it’s the opposite of limiting 14:46: Using one simple marketing strategy to grow both his businesses 16:44: The power of defining and articulating his process to exponential growth 19:53: Why he thinks of his company as a powerful process masquerading as a company 20:43: How he went through “the muck” to figure out what works 30:13: The catastrophic failure of hiring 10 people into his business and why it failed 32:10: Why people who are good at their craft have a difficult time stepping into the manager role and building a team for their business 34:57: How he decided on the right partner for his business and perspectives on partnerships
LinkedIn: Joel Klettke Twitter: Joel Klettke Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Now it’s time to build your Small But Mighty Agency Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. | |||
| How To Get More Consistent Referrals for Your Agency | 22 May 2024 | 00:12:32 | |
Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren’t just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. Remember, 84% of B2B decision-makers start the buying process with a referral. This episode will help you reach those decision-makers by activating your referral channels. Learn the best practices for activating ⏭️existing clients, ⏭️strategic partnerships, and ⏭️associations to generate consistent referrals. Tune in now! Show Links Agency Together Part 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (and why you need one) Part 2: 4 Key Referral Channels: Are You Using Them to Get More Clients Want to grow your agency and get more clients with consistent referrals? Join me over at Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value getting more clients with strategic collaborations. I believe in helping each other grow; we are stronger together. Agency Together is not a program, course, or mastermind. We are a community focused on collaboration to get more referrals and grow your agency. To find out more and secure your spot, go to audreyjoykwan.com/agencytogether Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep101 | |||
| Lindsay O’Donnell: How overcoming mindset blocks to hiring helped this agency owner break the ceiling on her sales goals | 31 Mar 2021 | 00:40:01 | |
If you have a sales ceiling that you keep bumping up against and can’t seem to bust through? Or maybe you’re navigating the complexities of an efficient small team? Listen in on this candid conversation about mindset blocks and team wins and struggles with Lindsay O’Donnell. Lindsay O'Donnell is the founder and owner of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in health food. After years of being an activist and bouncing around different industries, she found her calling working with small food businesses wanting to change the world.
5:05 – Why the thinking behind “when I have extra money then I will hire” is flawed 7:43 – Learning to delegate and the mindset shift that needs to take place to go from doing to delegating 13:34 – The different stages of hiring and how Lindsay is managing her team of 12 contractors 20:56 – The relationship between hitting sales goals and building a team 26:18 – Why team members might not own the work like you the business owner wants them too 34:08 – The additional activities that Lindsay says contributed to the best sales month ever Show Links Piquant Marketing on Instagram This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Now it’s time to build your Small But Mighty Agency Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. | |||
| Scot Keith: How cultivating a low overhead, high talent team set this business owner up to win Strategy Agency of The Year | 24 Mar 2021 | 00:34:13 | |
Get an inside peek into how this Award-Winning Strategy Agency of The Year is doing things differently. With 37 people (and growing), his agency has no departments and instead uses a concept called casting, to bring the right people into the right creative projects. Hear how Scot and his team reduce the fear of failure and perfectionism paralysis by actively showing clients the quantity of ideas that failed to get to the quality ones. 3:44 – How the greatest weakness in his business became the greatest opportunity for his brand positioning. 4:28 – Why are 45% of his team members creative directors? 8:32 – Why say no to having departments and how he uses the concept of casting 9:33 – The core principles of casting and going against the casting stereotypes for the most creative campaigns 12:21 – Why creativity doesn’t come out of thin air and his methodical approach to creativity 14:02 – How to consistently arrive at great work 14:33 – Why showing clients where you failed is an ingredient for success 18:33 – The value of being relentless and the impact on his business 19:55 – Why having an award winning agency parallels a winning sports team 21:56 – The most important lesson you can learn as a leader Show Links Malcolm Gladwell Book "Outliers" (10,000 hours) This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Click here to listen on Apple | |||
| Trailer: Welcome to the Small But Mighty Agency Podcast | 08 Mar 2021 | 00:01:12 | |
If you’re a creative, consultant, or agency owner who wants to know what the rollercoaster ride really looks like to grow your business from one to many — — you’re in the right place. And if you’re anything like me, you want more than the highlight reel, you want to learn from the mistakes of others so that you can stop short of the same mistakes. I'm your host, Audrey Joy Kwan I spend my days as a coach and consultant to multiple 6 and 7 figure agency owners. For the last 7 years, I’ve been behind the scenes helping people grow, lead and operate small but mighty agencies. Here at the Small But Mighty Agency Podcast, we'll uncover what works —and equally as important— what didn't work to get these business owners to where they are today. Ready? Set. Let's go. | |||
| 4 Key Referral Channels: Are You Using Them to Get More Clients | 15 May 2024 | 00:12:38 | |
How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include in their marketing and sales plan. Knowing the different referral sources will help you build a better system for consistent referrals. Tune into this episode of the podcast to discover:
Show Links Get On The Agency Together Waitlist to Secure Your Spot Part 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (And Why You Need One) I’m opening the waitlist to our community – Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value growing their bottom line with strategic collaboration. Join Agency Together to grow with strategic collaborations and consistent referrals. 👉Get On The Waitlist to Secure Your Spot As a community, Agency Together will change your referral game; join the members who know that together, they can tap into more of the 84% of decision-makers who start their buying process with a referral.
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| 5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one) | 08 May 2024 | 00:10:46 | |
he podcast, I’ll share:
Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too. Don't miss out on transforming how you think about referrals. Show Links Connect with Audrey on Linkedin Join the Agency Together waitlist I’m opening the doors to a community that will help you get more referrals. Join our network of niche agency owners who value collaboration to grow their bottom lines together. Agency Together is a community and referral network that helps you grow your book of business through curated referral and collaboration pods. If you’re curious about how Agency Together will help you uncover the untapped potential of referrals, click here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep99 | |||
| Escape the Daily Grind in Your Agency: Key Processes You’re Overlooking | 01 May 2024 | 00:11:25 | |
Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your business instead of on your business. If you can’t fully articulate the invisible work, it stays invisible, holding you back from scaling your business. When you uncover the invisible work, you also gain a strategic advantage by revealing more of your intellectual property. ⭐Tune into this week’s podcast episode to:
Show Links Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep98 | |||
| How to Empower Your Team and Let Go So You Don’t Burnout? [Case study] | 24 Apr 2024 | 00:10:34 | |
Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It’s a common bottleneck, and in this episode, we’ll explore how to effectively stop jumping back in and let go with confidence so you don’t burnout. You’ll hear a compelling case study of an agency owner whose personal involvement became a major bottleneck and how I helped her break free. Stay tuned, and you’ll discover how to rethink and redefine your role so you can:
Show Links Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep97 | |||
| Is the Pursuit of Quick Success Obscuring Your Strategic Vision? Here's How to Tell | 17 Apr 2024 | 00:09:50 | |
How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back. How can you tell if your pursuit of quick success obscures your strategic vision? Sometimes, it's hard to see until it’s too late. In this episode, I help you see the signs so you can course-correct. Tune into this podcast episode to hear:
Show Links Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep96 | |||
| How to Prevent Shiny Distractions from Derailing Your Business Growth | 10 Apr 2024 | 00:10:54 | |
Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your hand if that’s you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But shiny distractions, such as new offers, services, and ideas, can threaten the foundation that has made your business successful if left unchecked. In this new series, I share how you can keep the shiny distractions from derailing your agency. Tune into this episode to get the number one guardrail you need to install in your business and three things not to overlook in your guardrail. Show Links Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.
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| How to transfer niche knowledge to your team so you can scale | 03 Apr 2024 | 00:11:29 | |
Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want. It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team. The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express the challenge as “my team let me down" or "I find it hard to delegate client responsibilities,” but the root is the struggle to transfer your niche knowledge. It’s a bottleneck that stunts business growth, operational efficiency, and your ability to step into a role where you work on your business more than you work in your business. In this episode, I explore the nuanced challenge of niche knowledge transfer and provide three key strategies for knowledge transfer in an agency. Show Links Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.
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| How are successful niche agencies thinking and doing differently in the current economy? | 27 Mar 2024 | 00:11:07 | |
What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whether you are a niche or generalized agency, in this episode, find out what leading niche-focused agency owners are doing to stand out. Tune in to hear the four strategies agency owners leading in their niche are paying close attention to right now. Show Links: What Are The Top Niches for Agency Success in The Current Economy? Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep93 | |||
| How AI Helped One Agency Double Productivity – Here’s How | 11 Sep 2024 | 00:38:57 | |
What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed new offerings. Here’s what you’ll learn:
If you're wondering whether AI will take over jobs in the agency space, Matt answers with a resounding yes—but with a twist. Tune in to hear how AI has changed the way this agency works and gain practical insights on how your agency can harness AI to save time, improve quality, and remain competitive. Show Links Digital Marketing Masters Podcast Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep110 | |||
| What Are The Top Niches for Agency Success in The Current Economy? | 20 Mar 2024 | 00:08:12 | |
What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise. So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency owners to share an emerging pattern for success in niches. Tune in to learn the three factors that make certain niches more lucrative than others right now. Show Links Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep92 | |||
| How to attract new clients on LinkedIn in 2024 | 13 Mar 2024 | 00:39:38 | |
What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you. We dive into what’s working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you’re just dipping your toes in, this episode is packed with practical tips and tricks you won’t want to miss. So, let’s get into it and find out how to leverage LinkedIn to attract clients in 2024. Show Links Connect with me on LinkedIn Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep91 | |||
| How I created a track record of tripling growth for agencies with this strategic system | 06 Mar 2024 | 00:11:17 | |
What is the approach that has helped me build a track record for tripling growth for agency owners? Let’s start with what it’s not – it’s not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today. Like many experts, I had the expert’s curse, which means it's hard for me to step outside my brain to see how to distill my complex knowledge into more straightforward, more accessible concepts for you to use without losing the depth. But a magical thing happened when I went from sharing words to turning it into a resource that shows you the connections. I bridged the gap so you can see the system as a whole and use it to identify patterns in your agency and get to the solutions faster. In this episode, get to know the strategic system that has helped me build a track record for tripling growth for agencies and learn how you can use it, too. Don’t miss this one. Show Notes: Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep90 | |||
| The “Big 3” Pillars Agency Owners Need to Build a High-Performing Agency | 28 Feb 2024 | 00:11:00 | |
What separates high-performing agencies from the rest? It's more than just having a great product or service. The secret lies in this asset: unlocking your team's potential and, by extension, your agency. A high-performing agency has healthy profit margins, retains phenomenal talent, has streamlined operations and enhanced brand reputation. I've seen firsthand how growing your people – not just your directors– leads to more profits and efficiencies. The framework I'm sharing is designed to guide you in unlocking your agency's potential to scale. In this episode, I’ll share the big three pillars for high-performing agencies and how to use the pillars to identify and address gaps in your agency. Tune in. Show Links Part 1: Hey Achievers Framework for Growing Agency Leaders Part 2: 5 Key Things Doers Have To Unlearn to Succeed as Leaders Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 5 Key Things Doers Have To Unlearn to Succeed as Leaders | 21 Feb 2024 | 00:12:49 | |
What if the very skills that have made you successful might now be the ones you need to reassess and unlearn to become an effective leader? We've seen it firsthand with our clients – the satisfaction that comes from executing tasks with precision, solving problems swiftly, and managing time like a pro. But what happens when those very skills, which once propelled your business or career forward, become obstacles to growth? As you aim to build a scalable business or lead an agency beyond day-to-day operations, the real work begins not just in acquiring new skills but in letting go of the old ones. In this episode, let's look at how you and your team can transition from doer to leader faster by tapping into the 5 key things doers have to unlearn to succeed as leaders. Tune In. Show Links Hey Achievers Framework for Growing Agency Leaders How to Grow the Leaders That Move Your Agency Forward So You Don’t Burn Out Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep88 | |||
| How to grow the leaders that move your agency forward so you don’t burn out? | 14 Feb 2024 | 00:07:33 | |
Do you need a strategy to elevate team members to leadership roles within your agency? How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally? If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scalable business. I've walked the path from being an account coordinator to being an agency leader and helping agency owners scale and even exit the business. And I have a Master's in Communication focused on Organizational Development; I’ve walked the walk, and I know when agencies develop their leaders, they become scaled agencies. So follow along in our new series on how to grow the leaders that move your agency forward (so you don’t burn out). In part one today, learn our Hey Achievers Framework to empower your agency’s future leaders. Tune in. Show Links 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach: https://audreyjoykwan.com/podcast-ep79/ Hey Achievers Framework: https://www.linkedin.com/pulse/how-grow-leaders-move-your-agency-forward-so-you-dont-audrey-kwan-gpmfc/ Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
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| Marcel Petitpas: The metrics that matter for profitability | 07 Feb 2024 | 00:36:53 | |
What data do you need to look at in your agency to optimize profitability? In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You’ll gain a fundamental understanding in this episode of
By the end of the episode, you’ll be able to identify areas for improvement to boost your profitability. Tune in.
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| Predictions: What is Required for Agency Success in 2024? | 31 Jan 2024 | 00:10:17 | |
How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it’s harder to break through. I know with the economic changes, buying decisions require more trust than ever. It isn’t negative; it just requires new ways of approaching your business I also know that the need for done-for-you services (agency services) isn’t shrinking. The more complicated things like marketing become, the more need there is for expertise And the ultimate desire for lean business means less full-time staff and more agency contracts. With all that said, what are the predictions for agency success in 2024? Tune in for the insights to help you grow. Show Links: Episode 76: 5 Ways to Position Your Agency as First Choice How to Make Better Decision in Your Business Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Part 4: How a project debriefing system helps make better teams Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep85 | |||
| How a project debriefing system helps make better teams | 24 Jan 2024 | 00:08:44 | |
What is the most important system in your business? Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren’t just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements. When you nurture a team of critical thinkers, you can be assured they are solving challenges that help you grow your business without you being there. That’s why post-project debriefs are powerful. A post-project debrief is a system that supports building highly effective and innovative teams. The often-overlooked system can transform your decision-making process, show your team how to make better decisions, enhance efficiency, and help you build a better team. Tune In. Show Links Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep84 | |||
| 4 Habits for Thriving When Motivation Wavers | 17 Jan 2024 | 00:09:00 | |
Do you believe that motivation is key to success? What if I said it’s not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don’t always feel motivated. Rather than waiting, It's all about setting up a system that works when motivation takes a backseat. Let’s get that system set up for you today. In this episode, I share the 4 habits you can set up now to keep moving forward when you don’t feel motivated. Show Links Part 1: 12 Steps to Make Better Decisions in Your Business This Year Part 2: 5 Hidden Biases That Lead to Slow Growth or No Growth
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| How to scale by franchising your agency (she did it, so can you) | 28 Aug 2024 | 00:33:38 | |
Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale. So, what does it take to transform an agency into a successful franchise? In today’s episode, we sit down with Vivian Olodun, CEO of Flourish Media, who shares her journey from agency owner to franchisor. Here’s what you’ll learn:
Tune in today to hear how this agency owner is doing things differently and gain actionable insights into how to leverage your business better. Show Links Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep109 | |||
| 5 Hidden Biases That Lead to Slow Growth or No Growth | 10 Jan 2024 | 00:11:22 | |
How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people’s decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc when they stay hidden. In this episode, I’ll uncover 5 hidden biases. Plus, I share examples of how these 5 hidden biases can impact your decision-making so you don’t fall into the trap unknowingly. Don’t let hidden biases unknowingly navigate your decisions. Tune In. Show Links Part 1: 12 Steps to Make Better Decisions in Your Business This Year Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. | |||
| 12 Steps to Make Better Decisions in Your Business This Year | 03 Jan 2024 | 00:09:11 | |
Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty. That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions. This 12-step process has helped me support an agency owner in selling and exiting his business and serve as a strategic thought partner to multiple six- and seven-figure agency owners. In this episode, I'm sharing my go-to 12-step process for when intuition doesn't cut it for major decisions and your quick thinking needs a strategic boost. Get actionable steps for making better decisions to grow your business this year. Show Links Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep81 | |||
| 5 Pillars that Anchored Business Growth in 2023 | 20 Dec 2023 | 00:10:17 | |
Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024. ⭐Purpose ⭐Retention ⭐Micro-Shifts ⭐Leadership ⭐Real-Life Connections You’ll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support. So, let’s unwrap the year and grow better together. Tune in. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach | 13 Dec 2023 | 00:10:22 | |
Are You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.” There is much more to growing a business with a team than "just delegate.” Delegating is one style of leadership out of four styles. I’ve been doing leadership for 15 years, and I know relying on a one-size-fits-all approach always falls short. In this episode, I dive into 4 leadership styles that go beyond the oversimplified mantra of delegation. I’m talking about adapting your style so that you can build a stronger, more resilient, and high-performing team. Knowing which style to use can make all the difference, whether you're a seasoned leader or stepping into a leadership role for the first time. Tune in to get the goods on going from a delegator to a dynamic leader who knows how to tap into your team's strengths. Show Links LinkedIn Blog Post: 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
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| 3 Communication Challenges to Master for a High-Performing Team | 29 Nov 2023 | 00:10:52 | |
Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership. Leadership is how you create a scaleable business where people hold one another accountable, encouraging a bottom-up approach to accountability. The engine that makes leadership work, in other words, the heart of leadership, is communication. In this episode, we'll explore the three key communication challenges that leaders must excel at navigating to create a business that doesn’t require constant “top-down” management or accountability; instead, it creates “bottom-up” accountability. And I’ll reveal the ONE communication skill that can help you get there faster. Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep78 | |||
| Bonus Replay: 4 Lessons that Grew My Business by 30% | 15 Nov 2023 | 00:10:09 | |
How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret. At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business. I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus. Getting to host TEDX and having room to say yes was made possible by taking the lessons from last year into 2023. I used to get so busy in the excitement of planning for the next year that I didn’t spend enough time reflecting and distilling my lessons. Last year was different, and it paid off. Tune in to hear the lessons — every year builds on the next, and I hope it gets you thinking about the lessons you will distill and carry into 2024 for easier growth. Show Links
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep77 | |||
| 5 Ways to Position Your Agency as First Choice | 01 Nov 2023 | 00:09:49 | |
Want to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients. Here’s a peek at what we’ll cover
Show Links: Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| Ameet Khabra: How to know if your business stands out or blends in? | 18 Oct 2023 | 00:25:39 | |
How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two questions in this episode to help you explore better positioning. And find out how our guest answers the questions to make her mark as an agency owner. Show Links Website: https://hopskipmedia.com/ Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep75 | |||
| How avoiding the comparison trap will reshape your 2024 strategy? | 04 Oct 2023 | 00:12:17 | |
Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap, drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist professor. Tune in if you're ready to navigate through distractions and pave a faster path to success because this might change how you plan for 2024 and beyond. Show Links Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| How the Curse of Expertise is Holding You Back | 20 Sep 2023 | 00:06:57 | |
What if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? When that expertise becomes a barrier to training your team or scaling your business, it's more of a curse than a blessing. In this episode, I share how your expertise becomes a barrier to scaling your business and how you can overcome the 'curse.' Show Links Stuck in the “it’s easier to do it myself” cycle? We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough. Join me on the inside of this private audio event 👉Breakfree from Being the Bottleneck Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing | 14 Aug 2024 | 00:34:10 | |
What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like Adidas, Arcyterx, Lululemon, and Allbirds because of their specialty in outdoor sports and activities. What sets her agency apart is its deep industry knowledge and its ability to partner with clients as true experts. Specializing has made working with dream clients not just possible but a reality. Of course, the decision to specialize isn't always straightforward; it requires introspection, experimentation, and a willingness to adapt. In this episode, Amanda shares key actions that helped her claim and thrive in her niche. Including:
Tune into this episode to hear the transformative journey and gain actionable insights into claiming and thriving in your own niche. Show Links Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep108 | |||
| How do I set boundaries without worrying balls will get dropped? | 06 Sep 2023 | 00:09:24 | |
Are you protecting your time effectively? Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the bottleneck. In this episode, I share how to set better boundaries so you can serve your clients better and guard your time to grow your business. Show Links Breakfree from Being the Bottleneck
We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough.
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| How to transform processes into profits | 23 Aug 2023 | 00:09:19 | |
How do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in. You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual property drives results and helps your team deliver for your clients in your service-based business, and it’s a powerful tool for marketing and positioning when packaged and presented effectively. By leaning into this strategic system, you can reduce what feels like heavy lifting in your business. So tune in as I plug into transforming your processes into profits. Show Links: Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneck Part 3: Ep 69: How to avoid a major trap that keeps you stuck as the bottleneck in your business Part 4: Ep 70: Creating more revenue-generating opportunities with a strategic service delivery structure Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep71 | |||