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Explore every episode of the podcast Slow & Steady

Dive into the complete episode list for Slow & Steady. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The calm before Christmas 🎄19 Dec 202400:40:53

After a couple of eventful weeks, things are finally slowing down for the holidays.

Things have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.

With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it’s snowing for the holiday season.

Debugging horror stories 👻28 Nov 202400:50:05

Benedicte and Benedikt share life and work updates, and some debugging horror stories.

Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her Xano + Outseta (XO) Vanilla Demo for Outseta, and is doing price adjustments for Whee.

Benedikt feels recharged from his birthday vacation last weekend. On the work front, they recently shipped improvements on how they do condition on Userlist, making it possible to filter users by companies that are within the segment.

They also talk about some debugging horror stories, token exchanges, and more. 

Why go to therapy if you can podcast28 Jun 202400:26:58

It’s another bittersweet episode as our hosts talk about wins and some sad news.

The past couple of weeks have been a whirlwind for Benedicte: attending Lillian’s flute recital, spending a spa day with Salma (@whitep4nth3r on Twitter) in Larvik, and traveling back to Oslo to receive Whee!’s award. Last week was also very emotional for her and the family because they finally moved mom to the nursing home.

Benedikt is feeling productive again this past week: finishing the Mixpanel integration and working on self-service CSV exports. He also enjoyed the meet up with bootstrapped founders at Frankfurt. And with everything going great with the new hire, Benedikt shares that this is Michael’s final week with them.

Don’t we all want a successful SaaS?03 Nov 202100:53:14

Brian starts his role at GitLab and continues to make progress on outsourcing development with JTBD.app. Benedikt recaps the email marketing feature launch and shares open roles at Userlist. Benedicte prepares for the Gatsby mini bootcamp kickoff, discusses pricing strategy, and wonders, "Don’t we all want a successful SaaS?"


Brian's first day at GitLab was as expected — he started setting up and filled out HR paperwork. Learning about the remote-first culture was fascinating, though. On JTBD.app, onboarding development help is getting more exciting. He expects progress on feature improvements soon.

Benedikt recaps the email marketing feature launch from last week at Userlist. He feels good about it but anticipates some time before seeing an impact beyond the initial marketing splash. Userlist is looking to hire a customer success manager and a front end web developer and Benedikt is finalizing the job post for the latter.

Benedicte is preparing for the Gatsby mini bootcamp that launches this weekend! Between planning other topics, iterating on pricing, and building a community, there's a lot of work to be done. Ideally, the up-front effort could make for a rewarding long-term project. POW! is something that Benedicte wants to maintain on the side because... "Don’t we all want a successful SaaS?"

Launching a Userlist Feature with Matt Wensing27 Oct 202100:50:08

Matt Wensing joins Benedicte, Brian, and Benedikt to talk about Userlist's new marketing email feature. Brian enjoys vacation and finds development help. Benedicte launches her first bootcamp.

Brian is Joining GitLab!20 Oct 202100:55:45

Big news this week as Brian announces that he's taking a full-time job. Why now and what does it mean for JTBD.app?

"Do you TDD?" with Brian Casel13 Oct 202100:55:31

Brian Casel joins Benedicte, Brian, and Benedikt to talk about ZipMessage, selling businesses, hiring contractors to collaborate with, and how becoming a developer makes you worse at marketing. 

Vote for Queen Raae30 Sep 202100:46:39

Benedicte got nominated for The Jammies Awards. Brian is feeling a bit overwhelmed by too many things on his plate. Benedikt realized why they are procrastinating a bit on the new marketing feature. 

Peak Performance22 Sep 202100:45:55

Benedikt has an epiphany, Benedicte is back in POW!, and Brian is all over the place.

Important Decisions15 Sep 202100:41:15

Brian decides to cut the year on the road short, Benedicte is now focusing on building a Gatsby training business, and Benedikt is cleaning up Userlist's front-end code base. 

You're on mute08 Sep 202100:39:42

We're all three together again and Benedikt has a couple of exciting milestones to share about Userlist's financials! Brian is still getting early access interest for JTBD.app and Benedicte is anxious to get back to coding on POW.

Focused. Unfocused.01 Sep 202100:51:32

While Brian is struggling with his internet connection, Benedicte is thinking about productized offerings for Gatsby, and Benedikt is back from vacation.

Is Working With Friends a Good Idea?25 Aug 202100:42:19

While Benedikt is still on vacation, Benedicte wonders about the pros & cons of teaming up with a close friend, and Brian continues to roll out updates to JTBD.app.

A bittersweet update13 Jun 202400:43:46

Benedikt shares a bittersweet update at work. Benedicte talks about Whee.

The Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with some new gear.

Benedicte shares how Whee works, and the ideas they’re currently exploring to serve more customers in the future.

Back in the Saddle18 Aug 202100:49:55

Benedicte and Brian are back to talk about affiliates, guesting, and building an audience. Also! Backpack made it through the first stage of the boardgame design contest!

Talking shop with Daniel Alm11 Aug 202100:38:47

Benedikt is joined by Daniel Alm, founder of Timing, to talk about Daniel's recent learnings from his time tracking app for MacOS. They talk about coming up with new product features, marketing strategies and work-life-balance. 

Don't make everything a business04 Aug 202100:49:04

While Brian is exploring the streets of New York City, Benedicte and Benedikt talk about their weeks and how to take vacations as an entrepreneur.

Re-energizing by recording a podcast28 Jul 202100:46:59

Brian answers a listener question about Headlamp and shares some updates about Backpack. Benedikt deployed the new sign-up forms for the marketing feature and is thinking about hiring a developer. Benedicte talks about her recent launch of Gatsby Summer Functions and the learnings so far. 


🥳 100! 🥳21 Jul 202100:57:55

To celebrate the 100th episode of "Slow & Steady," we take some time to tell our backstories and reflect on the paths that brought us to where we are today.

Take the Duck Tour14 Jul 202100:43:47

Benedicte talks about the launch of her upcoming Gatsby Functions course. Benedikt is talking about the recent live streaming experiment. Brian is starting to enjoy the year on the road and is working on the JTBD app.

A Kitchen Would Be Nice07 Jul 202100:26:43

Brian manages to join for an entire episode and share some updates on the JTBD app. Benedikt deployed double opt-in and got a kitchen all in the same week! Unfortunately, Benedicte was unable to join this week, but we promise, one of these days we'll have all three co-hosts on for an entire episode :P

On-brand Vacations30 Jun 202100:49:04

Brian is back (joining from Bar Harbor, Maine) and sharing his progress on the JTBD app as well as stories from the road. Benedicte is taking a quick break from her vacation to launch Gatsby Summer Functions. Benedikt is scared to deploy the double opt-in implementation and fighting with email rendering in Outlook. 


Summer Functions, Zapier, and Double Opt-In23 Jun 202100:53:25

While Brian is having trouble with his internet connection Bar Harbor, Benedicte talks about her upcoming Gatsby Summer Functions course. Benedikt shares his recent progress on Zapier and Double Opt-In for Userlist.

CRUD, YOLO, and F$%!16 Jun 202100:46:04

Benedicte Raae joins Brian and Benedikt to talk about their updates of the week. Brian is still getting used to the life on the road, Benedicte is working on a new side project, and Benedikt is still figuring out how to implement double opt-ins. 

A Journey from SaaS to Self-Discovery with Shai Schechter30 May 202401:01:24

Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days.

Both coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he’s been taking it slow and steady while he figures out what to do next.

Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it’s important to be honest with yourself about your current realities, and more.

Userlist is a 6-figure SaaS!09 Jun 202100:28:27

Benedikt has some exciting updates and Brian joins from the road for the first time!

Live Streaming with Benedicte Raae02 Jun 202100:46:30

Brian is kicking off his year on the road, so Benedikt invited Benedicte Raae to talk about live streaming on YouTube. They chat about how to get started, what formats work, and the benefits of using live streams to "build in public". 


Checking in26 May 202100:20:32

Benedikt is almost done with moving to a new home while Brian is almost ready to leave for a year on the road.

Productized Services with Special Guest Brian Casel19 May 202100:48:10

Benedikt is out this week, so Brian chats with fellow Brian, Brian Casel, about exploring paths to productizing the JTBD consulting service I've been offering.

To Productize or Not To Productize?12 May 202100:44:49

Brian thinks through some possible paths toward productizing the JTBD traction he's seeing and Benedikt is chipping away at small tasks while the upcoming home move chips away at his energy.

Counting the days05 May 202100:30:14

Brian is preparing for a camper test run this weekend. Benedikt is drained from a weekend of moving boxes and furniture. 

Want a house? Start a podcast.28 Apr 202100:44:58

Benedikt is surrounded by boxes and in the market for a kitchen. Brian is preparing to enter Backpack into a board game contest.

Packing, Packing, Packing21 Apr 202100:29:19

Brian and Benedikt started to pack up their homes. In addition to that, Brian is fighting literal bugs and Benedikt is building a Zapier integration.

Game changers14 Apr 202100:35:57

Benedikt is feeling excited about the feedback on Userlist's proposed marketing email functionality, and Brian has officially held a version of "Backpack" in his real-life hands!

Going full circle07 Apr 202100:44:30

Benedikt talks about launching the companies feature of Userlist as well as some database performance break-throughs. Brian is very happy about how his consulting business is turning out this year and is dabbling with some new productized service ideas. 

Embracing the fractional life16 May 202400:40:28

Benedicte enjoys the mix of remote and in-person activities that comes with her several fractional roles. Benedikt tries to get back into the work groove.

Benedicte is enjoying the mix of her fractional roles with Outseta and Whee, giving her the best of both worlds of remote and in-person work. She also shares details about their upcoming collaboration with Urlbox.

Coming back from a long vacation and taking days off for some holidays the past few weeks, Benedikt is still trying to get back to regular programming at work. He’s also thinking about which feature they’ll focus on building next.

Moving is great! Moving is the worst.31 Mar 202100:41:17

Benedikt got some bummer news about his lease and Brian might have a prototype of Backpack in his hands sooner than he thought.

This will be a quick one… or maybe not24 Mar 202100:39:00

Brian and Benedikt catch up on their progress in the last week. Brian talks about his recent consulting project and play-testing Backpack. Benedikt just launched the new user and company profiles and is tackling some long standing performance issues. 


Timezones are the Worst17 Mar 202100:54:36

Brian shares about the latest round of revisions for Backpack and a customer sends the first ever marketing email via Userlist.


Building Products for Fun and Profit with John Nunemaker10 Mar 202100:38:41

John Nunemaker joins Brian and Benedikt to talk about his journey as a founder and the various product he's built, launched, sold, and reaqcuired over the years. 

Behind, Busy, and Behind03 Mar 202100:35:02

Benedikt is ripping out cords on Userlist profile pages and Brian has a couple of very large vehicles in his driveway.

Bricks, Games, and Profiles24 Feb 202100:31:09

Brian talks about his new consulting gig and the first blind playtest of Backpack. Benedikt shares the progress on Userlist features and marketing. 

Calming Down and Spinning Up17 Feb 202100:42:43

Benedikt finally has a calm and focused week. Brian's spinning a lot of plates, but things are looking good.

Encouraged & Optimistic10 Feb 202100:30:51

Brian and Benedikt are in good spirits this week. They talk about recent progress on Brian's board game, Benedikt's successful battle against performance issues, as well as how Bitcoin helps Brian with his year on the road. 

Bedtime Error! This application has requested the entrepreneur quit sleeping.03 Feb 202100:41:32

Benedikt has had a productive (yet tiring) couple of weeks and Brian released a "How to Play" video for Backpack!

Life Profitability with Adii Pienaar27 Jan 202100:38:47

Adii Pienaar joins Brian and Benedikt to talk about his new book Life Profitability: The New Measure of Entrepreneurial Success. They talk about the concept of Life Profitability, how Work-Life-Balance doesn't really exist, and why it's important to challenge traditional ideas about entrepreneurship. 

🎊 200 🎊03 May 202401:10:29

To celebrate our 200th episode, Benedikt and Benedicte take a look back at their journey since 2019 and how these milestones have shaped where they are today.

How Does Sailing Even Work?20 Jan 202100:48:11

Benedikt got some much-needed rest over the weekend watching some American Football and a sailing race that completely baffles Brian's understanding of how wind works. Brian is also getting very close to being able to share his board game ... stay tuned!

Planning for the new year13 Jan 202100:46:32

Brian and Benedikt are sharing a bit about their plans for 2021. Brian is preparing for their year on the road, Benedikt is sharing details about a new direction for Userlist. 

The Year Ahead06 Jan 202100:39:30

Benedikt has some huge news from the break and Brian is still feeling much more relaxed after shifting his focus to a hobby project. We also dig into our "Year Compass" reflections and talk about 2020 and 2021.

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