Explore every episode of the podcast Six Figure Systems

Episode Summary:

In this eye-opening episode, Chontelle Fossey reveals the most overlooked (and critical) step in the customer journey that’s costing ecommerce founders sales. While many assume traffic equals revenue, Chontelle explains why this "see → click → buy" model doesn't reflect reality, and what you can do instead to convert more of your website visitors.

She walks through the real path most customers take, why they’re likely to leave without buying, and how to bridge the gap with one powerful step: nurture. You’ll hear practical tips for how to build an email nurture sequence that actually converts, what to include in each email, and how to make your email list your most profitable sales channel.

Whether you’re struggling to scale or feeling exhausted from social media, this episode will help you build a more sustainable and scalable sales system.

What You’ll Learn:

• Why 97% of your traffic is walking out the “back door” of your website

• The most under-utilised page on your site (and why it needs your name on it!)

• How to shift your focus from traffic to conversion

• What an effective welcome flow looks like, and why yours probably isn’t cutting it

• A step-by-step breakdown of the 4 must-have emails in your nurture sequence

Bonus: Grab Chontelle’s Welcome Flow Swipe Files—a plug-and-play email sequence designed to boost your conversions. Visit chontellefossey.com/welcomeflowswipefiles or click this link to download them. 

Connect with Chontelle: Chontelle mainly hangs out on Instagram and you can find her here @chontellefossey

In this episode of Six Figure Systems, Chontelle Fossey breaks down what every ecommerce founder needs to hear: scaling your sales isn’t about doing more, it’s about influencing the right numbers.

Using her own journey of scaling an ecommerce brand (without burning out or handing it all over to an agency), Chontelle shares the simple math behind consistent, profitable growth and the three metrics that matter most: traffic, conversion rate, and average order value.

She dives into the real cost of chasing sales through ads, the power of email as a measurable marketing engine, and how focusing on the right numbers can give founders back control of their time, profit, and peace of mind.

This episode is a must-listen for ecommerce business owners who feel like they’re stuck on a hamster wheel and are ready to scale in a smarter, more sustainable way.

What You’ll Learn in This Episode:

• Why ecommerce really is just a numbers game (and why that’s empowering)

• The 3 metrics that determine your sales (and how to influence them)

• Why paid traffic might be eating your profits

• How Chontelle uses her email list as a powerful traffic engine

• What most founders aren’t measuring, and why that’s costing them

• The smarter way to spend your marketing budget (that scales and sustains)

Connect with Chontelle 

• Follow Chontelle on Instagram → @chontellefossey

In this thought-provoking episode of Six Figure Systems, Chontelle shares the five inner traits that unlock true business growth, and spoiler alert: it’s not about doing more.

If you’ve ever felt like you’re doing all the things but not getting ahead, this episode is your invitation to pause. To reflect. And to rethink what it really takes to scale sustainably.

We’re not talking tactics or to-do lists today. We’re diving deep into mindset, the quiet power behind every smart, scalable business. You'll walk away feeling clear, calm, and re-energized with what to focus on (and what to let go of) as you grow.

What You’ll Learn:

• The mindset shift that changed everything for Chontelle

• Why belief is the first step to breakthrough growth

• How to set boundaries around your time, role, and energy

• What strategic thinking really looks like and how to develop it

• Why action still matters (and how to do it without burnout)

• The difference between DIY-ing your growth vs. getting guidance and why timing matters

Connect with Chontelle:

Come say hi on Instagram or Facebook

In this episode, Chontelle unpacks the difference between being stuck in the day-to-day of a business and stepping fully into the strategic mindset of a CEO.

Speaking directly to ecommerce founders who are already making sales but still feel like everything relies on them, she dives into what it really looks like to build a business that doesn’t need you to show up daily to succeed. From mindset shifts to automation strategies, this episode is packed with actionable insights and thought leadership to help listeners take that next-level leap.

Listeners will walk away with:

• A clear understanding of the traits and thinking that separate CEOs from business owners

• Real-life examples that highlight the difference between hustle and scalable systems

• A practical checklist to assess where they’re currently operating from

• Tangible ideas for systems they can build today that will pay off tomorrow

• The real reason consistent sales don’t always equal reliability, and how email marketing solves that

This episode is a powerful reminder that freedom and growth aren’t found by doing more, they come from building smarter systems. Chontelle shares her own experience transitioning from business operator to strategic CEO, showing what’s possible when you stop doing it all and start building for scale.

Connect with Chontelle:

Come say hi on Instagram or Facebook

In this episode, Chontelle shares the transformational strategy of leveraging email and automation as the backbone of a scalable ecommerce business, without sacrificing personal time, energy, or joy. She opens with a relatable question: how she manages three distinct businesses without being constantly busy—and reveals the answer lies not in working more, but in building systems.

Listeners will learn:

• Why working on your business, not just in it, is what separates sustainable success from burnout

• How email flows can become a “silent salesperson” that nurtures, converts, and sells even when you're offline

• The emotional impact of growing too reliant on yourself, and how smart systems can transform your lifestyle

• Practical examples of systems that drive long-term revenue (and the peace of mind to step away when needed)

• The reliability and predictability email brings, along with the mindset required to embrace this shift

This episode walks you through Chontelle’s own journey, from survival-minded operator to confident CEO and invites you to create your own version of business freedom.

Connect with Chontelle:

Come say hi on Instagram or Facebook

In this episode of Side Hustle to Six Figures, Chontelle shares the behind-the-scenes of the sales system she set up that allowed her to step back from her ecommerce business, without sales slowing down.

Listeners will hear how setting up a system for sales is smart, but how optimising that system on a regular basis is where the real magic happens. Chontelle breaks down what a sales system should actually do, from attracting new eyeballs, to getting them onto an email list, nurturing them, and ultimately turning them into paying customers. She also recaps her ‘retail store’ analogy, showing how a website is like a store, and the email list is the VIP room - complete with champagne. And just like a good host, automation makes sure every glass stays full, even when the business owner steps away.

What’s covered in this episode:

• Why most small business owners are working way too hard for every sale
• What to track and review monthly to grow sales without more hustle How automation does the heavy lifting, but why optimisation is where the real gains come in
• The exact steps Chontelle takes each month to improve results with minimal time and effort

For overwhelmed ecommerce business owners looking for more consistency (and a bit of breathing room), this episode is a must-listen

Connect with Chontelle

Follow Chontelle on socials - Instagram or Facebook

Join Chontelle's free Facebook Group - Side Hustle to Six Figures for even more support and ongoing tips/advice. 

Many product-based business owners are showing up consistently, creating content, and getting traffic, yet their sales still aren’t where they want them to be. This episode uncovers why visibility alone isn’t enough and introduces the often-missing piece in the business funnel: the nurture phase.

Chontelle explains how this middle step, nurture and convert. It is what transforms attention into revenue. She shares three actionable strategies to help ecommerce founders build trust, connection, and consistent conversions without burning out or starting from scratch each month.

Listeners will gain a clear understanding of how to bridge the gap between awareness and sales using simple, repeatable tactics that drive results.

• Why getting more traffic isn't the solution to low sales

• The role of the nurture phase in a functioning sales funnel

• The three core strategies of her Nurture & Convert framework:

1. A set-and-forget social media strategy using high-performing content

2. Humanising your brand through personal connection points

3. Using weekly email campaigns to build trust and drive conversions

• The psychology behind why people buy, including scarcity, exclusivity, and urgency

• A clear understanding of the middle step in their sales process

• Immediate strategies to build connection and convert existing traffic

• A framework for creating consistent sales without constantly chasing new followers

• Request access to the Side Hustle to Six Figures Facebook group. It's free and Chontelle goes live to share her tips regularly inside. 

   

In this episode of Side Hustle to Six Figures, Chontelle dives into the most common mistake she sees ecommerce business owners make, one that’s likely costing them sales every single day.

While most are focused on getting seen through social media, SEO or paid ads, very few are thinking about how to retain those people once they’ve landed on their site. This episode explains exactly why that matters and what to do about it.

Listeners will learn:

• Why relying on social media alone is a dangerous game

• The “leaky bucket” analogy that explains why sales stay stuck

• What big brands are doing that small businesses often overlook

• Three proven strategies to attract and retain your ideal customers

• How growing an email list creates consistent traffic and sales (without the hustle)

Chontelle shares her own journey from corporate to ecommerce success and why mastering email marketing changed everything. This episode is packed with practical advice for product-based business owners who are ready to stop spinning their wheels and start building a sustainable system for growth.

🎧 Tune in and learn how to plug the leaks in your marketing funnel.

📍Join Chontelle’s free Facebook group Side Hustle to Six Figures for her upcoming Lunch & Learn where she’s walking through how to optimise your website popup to grow your list faster.

In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares a powerful framework to help ecommerce business owners uncover the real reasons behind slow sales—and what to do about it.

Based on a popular masterclass from her program, Six Figure School, Chontelle walks listeners through how to audit their sales and marketing funnel step-by-step, using plain English and relatable examples.

Listeners will learn:

• Why mindset matters more than they think when it comes to scaling sales

• The three key stages of the sales funnel: Attract, Nurture, Convert

• How to pinpoint where customers are dropping off

• The real impact of social media reach (and why relying on it alone is risky)

• Practical ways to increase visibility and boost conversions

• A simple but effective way to measure progress and focus energy where it counts

If you're tired of feeling like you're doing “all the things” but still not getting results, this episode is the clarity boost you’ve been waiting for.

🎧 Tune in and learn how to fix your funnel and start turning scrollers into buyers

Enjoying the podcast?
Share this episode with a fellow ecommerce biz owner or tag Chontelle in your stories to spread the word.

If you’re overwhelmed by all the noise in the ecomm world, this one's for you. In today’s episode, Host, Chontelle Fossey, is spilling five hot takes that might make some marketers cringe, but could be the game-changers your biz needs. These are things she's personally tried, tested, and tossed out… because they just didn’t work.

From ditching the idea that you need a massive following, to why SEO might not be the holy grail anymore, Chontelle will lift the lid on the myths that might be keeping you stuck. If your to-do list is a mile long, your Insta posts are falling flat, and your energy is teetering on empty, then hit play on this one.

We’re talking:

• Why “be on all the platforms” is a recipe for burnout
• The truth about big followings vs. big sales
• SEO in 2025… is it even relevant anymore?
• What your website really needs to convert
• Why email marketing isn’t dead — it’s just misunderstood

This isn’t about adding more to your plate. It’s about getting laser focused on what actually moves the needle (and ditching what doesn’t). If you’ve ever felt like you’re doing #allthethings and still not getting results, this episode might be your lightbulb moment.

Connect with Chontelle:
Instagram: Connect with Chontelle 

If this episode hit home, flick Chontelle a DM, she would love to hear from you. Screenshot it, share it to your stories and tag us!

You’ve got this. Even if you’re the only one who believes it right now — I do too

Today’s episode is a little lighter, a little snappier, and super practical.

I’ve been diving deep in recent weeks, and while those episodes are important, sometimes we just need a few simple, actionable wins.

So this week I’m sharing 7 quick hacks that are working right now for e-commerce businesses in 2025. These are things I’ve tested myself and seen work for my students inside Six Figure School.

What you’ll hear in this episode:

✅ A super simple pop-up tweak that could take your email list growth from meh to magic (we’re talking up to 16–17% submit rates!)

✅ The best way to grow your list with Meta ads without blowing your budget—or wasting hours building fancy landing pages

✅ The one email marketing trick that could destroy your deliverability if you’re not careful (and what to do instead)

✅ A sneaky little sender name change that bumped my open rate to 59% overnight

✅ My $2-a-day social media strategy that grows your following without relying on reels or stories

✅ Why now’s the time to embrace AI (and how to create your very own marketing assistant bot to save you HOURS)

These are real results from real ecom brands and the best bit? They’re all things you can try today without spending a fortune!

If this episode is helpful to you, please share with a business bestie - it would mean so much to me. 

Can you believe we're nearly six months into the year? If you're still staring at the same goals you set in January without much progress, this episode is for you.

Chontelle breaks down the three types of ecommerce business owners right now:

• The exhausted business owner who’s lost the love for it
• The passionate hustler doing all the things but still not paying herself
• The strategic planner with a game plan but still room to grow

If you’re not where you expected to be, it’s probably not about working harder - it’s about working smarter and more intentionally.

In this episode, you’ll learn:

• Why most businesses don’t make it past year two and how to avoid being a statistic
• The three ecommerce metrics that actually move the needle: traffic, conversion rate, and average order value
• How 1% weekly improvements can lead to huge changes over time
• Simple ways to increase average order value, grow your list, and get more traffic to your site
• How to stay focused and avoid the shiny object syndrome

This episode is your reminder that big results come from small, consistent actions.

The key is to pick one area, focus your energy there, and track the impact. One percent better every week really adds up.

Key Takeaways

Choose one metric this week - average order value, conversion rate, or traffic, and ask yourself, what would a 1% improvement look like? Then put a plan in place to make it happen.

Links mentioned:

• Episode 37: 10 Similarities Between Growing a Business & Dieting
• Episode 43: The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It
• Episode 46: Are You Building a Business You Love or Loathe?

Want help figuring out your next best step? Reach out to Chontelle via DM or leave a review to share your thoughts on this episode.

What’s It's really like inside Six Figure School? (And Why Now’s the Time to Join)

Description:
Six Figure School is officially open, and in this episode, I’m giving you a sneak peek inside. I’m sharing why I created it, how it’s different from other programs, what members are saying, and what’s coming next.

If you’re tired of working so hard in your ecommerce biz without consistent results, this might be exactly what you’ve been waiting for. Early bird pricing is only available for a few more days, before doors close again.

Learn more or join now: Six Figure School

Questions? DM me on Instagram @chontellefossey or book a call with me to discuss here. 

How to Systemise Your Sales and Create More Freedom with Automation

Episode Summary:
If you're stuck working harder than ever in your ecommerce business but not seeing the sales you want... it's not because you're not doing enough. It's because you're trying to do it all manually.

In today’s episode, I’m sharing why automation is the missing piece you need to finally scale your sales — and how it can create the freedom and flexibility you started this business for in the first place.

Imagine sales still rolling in while you’re doing school pickups, running errands, or having a cheeky sleep in. That’s the power of automation, and it’s easier to set up than you think.

I'll show you where to start, what to focus on, and how to finally stop being stuck on the hustle hamster wheel.

Ready to work smarter, not harder?

Links & Resources:

• Save Your Seat for My Free Masterclass:
  Sales While You Sleep – The 3-Step System to Consistent $10K Months
  Register Here: https://www.sidehustletosixfigures.co/sales-while-you-sleep-masterclass

• Follow me on Socials: @chontellefossey or Facebook 

Running a business should feel good. If it doesn’t, something’s gotta shift.

In this episode, Chontelle shares the one question every ecommerce founder needs to ask—and why your answer can change everything.

Whether you’re feeling stuck, drained, or just not as excited as you used to be, this episode is here to help you realign with the business (and life) you actually want to build.

IN THIS EPISODE, YOU'LL HEAR:

• Why “how do I want to feel?” is a business question worth asking
• The real reason you might be falling out of love with your biz
• How clarity in feelings leads to better decisions (and more freedom)
• A simple 4-step reflection to reconnect with your purpose
• What Chontelle changed in her own business to reignite the spark
• How to move from overwhelm to in control with actionable tweaks

Chontelle would love to know if you've enjoyed this episode and got something out of it. Drop into her DM's anytime - she loves hearing from her loyal and new listeners!

Connect with Chontelle on Facebook or Instagram. 

Why You're Working So Hard But Still Not Seeing Results

In this episode of Side Hustle to Six Figures, Chontelle shares the real reason why so many ecommerce business owners feel like they’re doing all the things but still aren’t seeing the results they’re working so hard for.

This episode is a must-listen for anyone feeling stuck, burnt out, and wondering if all this hustle is ever going to pay off.

Here’s what Chontelle covers:

• Why working harder isn’t the answer (and what actually moves the needle)
• The three biggest reasons ecommerce owners stay stuck
• How to get clear on your strategy so you’re not just spinning your wheels
• What money-making activities really are – and how to tell if you're doing them
• The three key things she tracks every week to stay on course

Listeners will walk away with clarity, direction, and a practical way to make the most of their limited time – without burning themselves out.

Mentioned in this episode:

• Episode 42: Set This Up Once - Get Sales on Repeat (Chontelle's sales system strategy)

• Episode 43: The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It

If this episode hit home, be sure to share it with a business bestie or leave a review – it helps more people find the show.

Most ecommerce coaches are shouting about ads, but what if you didn’t need to pay to get people to your website? What if there was a strategy that brought in free traffic, nurtured your audience, and helped you increase sales by up to 30%?

Well, that’s what podcast host, Chontelle Fossey is sharing in this episode. 

If you’re still handing over your hard-earned profits to Facebook and Insta and hoping for the best, it’s time to hit pause on that and tune in here instead.

Inside this episode, Chontelle breaks down:

• Why paid traffic isn’t sustainable for most small brands
• The two core purposes of every email (and how to nail them)
• Easy ways to increase click-throughs (hint: it’s not just adding a ‘shop now’ button)
• Smart ways to create urgency, exclusivity, and FOMO without slashing prices
• How email builds real connection – and why that trumps socials every time

Free Video Training: 

Watch the free video training - how to write compelling and converting emails. Click here to gain access. 

Connect with Chontelle: Still confused about Email Marketing? Chontelle would love to help you! Flick her a DM on Instagram. 

Episode Summary:
This episode is a special one – I’m joined by my very first guest, Sarah Wood from The Founder Wellbeing Co. Sarah’s a health and wellbeing coach who works with entrepreneurs and founders to help them stop living in survival mode and start feeling their best – mentally, physically, and emotionally.

We chat about the very real (and often ignored) cost of hustle culture, what burnout actually looks like, and how your wellbeing is directly tied to your business success. Sarah also shares practical, doable strategies to build resilience, restore your energy, and stay in love with your business – even on the tough days.

Whether you’re feeling flat, overwhelmed, or just running on empty, this one’s packed with real talk and helpful tips.

What We Cover in This Episode:

• Sarah’s journey from burnt-out corporate exec to founder wellbeing coach

• The 4 signs of burnout you need to look out for

• Why business success and wellbeing aren’t separate things

• The “restore-resolve-resilience” model and how it can help you feel more in control

• How to build stamina for the long game of entrepreneurship

• What to do when you start falling out of love with your biz

• Simple daily habits to boost energy and protect your mental health

Links & Resources:

• Follow Sarah on Instagram: @thefounderwellbeingco

• Download Sarah’s free sleep meditation audio (link in her bio)

Share & Support:

• Got a biz bestie who needs to hear this? Share this episode with them!

Why Sales Feel So Hard – And the Simple System That Changes Everything

Are you pouring hours into your biz and still wondering why sales aren’t rolling in consistently? You’re not alone – but you might be missing just one key piece.

In this episode, I’m sharing the gold from my recent masterclass, The E-commerce Automation Advantage. You’ll hear how I went from corporate burnout to daily Shopify sales (without relying on the algorithm or blowing cash on ads).

I’ll walk you through my Repeatable Sales System™ – the same system that helped me quit my 9-5, hit consistent $10K months, and turn my business on and off when I choose. Yep, really.

We’ll cover:

• The three sales systems you need to stop burning out
• What’s really missing in your customer journey
• How to set up a sales machine that works while you sleep
• The overlooked metric that’s tanking your conversion rate
• Why social media alone isn’t going to cut it

If you’re serious about scaling without the stress, this one’s for you.

Grab a cuppa (or a wine – no judgment here) and get ready to take notes!

Join Six Figure School – my signature program for ecom biz owners ready to scale to consistent $10K months (and finally pay themselves well).
Doors close Sunday 30th March at midnight NZDT. Click here to join now

• Connect with Chontelle on Facebook
• Connect with Chontelle on Instagram

If your e-commerce sales have slowed—or worse, completely stalled—you’re not alone. But before you panic, slash your prices, or assume no one wants your products, let’s diagnose what’s really going on.

In this episode, I walk you through a six-point checklist to help you identify exactly why sales might be slow and what you can do to fix it—fast. We’ll cover:

• The #1 mistake business owners make with their website that stops visitors from buying.
• How to know if your pricing is helping or hurting your sales.
• Why most people don’t buy on their first visit—and what to do about it.
• The sneaky way you might be marketing to the wrong audience.
• Why your social media might not be driving sales (and how to fix it).
• How to create urgency without constantly running sales.

Sales dips are normal, but they don’t mean your business is broken. Sometimes, small changes make the biggest difference—and this episode will help you pinpoint exactly where to start.

So, grab a pen, listen in, and let’s get those sales flowing again!

Get More FREE Support:

Want automated sales on repeat? Sign up to the FREE Masterclass - The Ecommerce Automation Advantage - the exact steps to setting up a system for consistent sales to reach predictable $10K months. Register here. 

Anyone who joins live, will get access to a free lesson to create their own AI Marketing Assistant and there is a replay if you are unable to attend in person. 

In this episode, we're breaking down why your business isn’t paying you and what you need to do differently to start seeing consistent, reliable sales.

What you'll learn:

• The biggest mistake keeping e-commerce business owners stuck and why working harder isn’t the answer
• How to stop chasing sales and set up an automated system that brings in revenue while you sleep
• The three key elements of a high-performing sales system and how to measure where you’re at
• Why relying on social media alone is risky and what you need to focus on instead
• Details on my free masterclass where I’ll walk you through the exact system that gets my students to consistent $10K months

Listen in now and let’s get your business working for you, not the other way around.

Register for my free masterclass: Click here to register and save your spot!

Tired of working harder but not seeing results?
Let me share a little secret with you: You do NOT need to spend your days posting on social media. You don’t need to learn SEO. You don’t need to spend all your profits on marketing companies. What you do need is a system that allows you to scale your sales with ease—without the stress and burnout.

In today’s episode, I’m breaking down:

• Why eCommerce business owners get stuck in the "do more" cycle (and why it’s NOT the answer)
• What a scalable sales system actually looks like
• How to set up a system that brings in repeatable sales while you sleep

If you’re tired of feeling stuck, second-guessing your strategies, and wondering if you’re missing some secret ingredient—this episode is for you.

Listen in and learn:

• Why working harder isn’t the answer—working smarter is
• The biggest mistake eCommerce business owners make (hint: discounting your products all the time is a slippery slope)
• The simple four-step framework that ensures your business isn’t reliant on social media’s unpredictable algorithm
• How to set up a repeatable system that attracts, nurtures, and converts customers on autopilot

Ready to implement this in your business?
Join me for my free masterclass: The E-Commerce Automation Advantage, where I’ll walk you through:

• The three automation strategies that will help you scale without burnout
• How to escape the feast or famine cycle of inconsistent sales
• The step-by-step roadmap to consistent $10K months—without spending all day on social media

Save your seat here: Automated Sales on Autopilot Masterclass

Bonus for live attendees:
If you show up live, you’ll get exclusive access to one of my most powerful Six Figure School modules—designed to save you hours in your business.

Date: Saturday, March 22nd (NZT) | Friday, March 21st (US/ET)
Can’t make it live? No worries! Sign up and I’ll send you the replay.

The One Strategy You’re Underutilising That Will Bring You More Sales

Episode Summary:
If every single business owner automated and optimised this one process, they’d see more sales rolling in. Yet, it’s the most underutilised strategy I see time and time again. In this episode, I’m breaking down exactly why your email welcome flow is your secret weapon for consistent sales, how to optimise it, and the mistakes you need to avoid. Whether you’ve already set one up or have no idea where to start—this is an episode you don’t want to skip.

What You’ll Learn in This Episode:

• Why your email welcome flow is the key to increasing conversions
• How to get more people into your welcome flow (beyond just a discount pop-up)
• Common mistakes that are killing your sign-up rate (and how to fix them)
• The exact number of emails you should have in your welcome flow (hint: one isn’t enough)
• A simple optimisation process that could skyrocket your sales

Links and Resources:

• Free download: Get my proven high-converting plug-and-play welcome email swipe files here
• Download my free guide on how to grow and nurture an email list of buyers
• Connect with me on Instagram
• Join my free Facebook group: Side Hustle to Six Figures Community 

Would love to hear how you go with implementing your welcome flow. Drop into my DMs and let me know!

Ever feel like growing your e-commerce business is as hard as sticking to a diet? You’re not alone! In this episode, I’m drawing surprising parallels between business growth and weight loss—because, honestly, the process is eerily similar.

From needing a solid strategy to tracking progress and handling setbacks, we’ll cover ten key similarities between these two journeys. So, if you’ve ever tried (and struggled) to grow your online store or shed a few kilos, you’ll relate to this one!

Plus, I’m getting real about a big lesson I learned the hard way—why leaving things to the last minute nearly derailed my podcast!

What You’ll Learn in This Episode:

• Why doing the same thing and expecting different results doesn’t work (for diets or businesses!)
• How to find a strategy that actually fits you—because one size definitely doesn’t fit all
• The importance of tracking progress and celebrating small wins
• Why setbacks are inevitable, and how to handle them without giving up
• The power of perseverance—and why those who push through see the biggest rewards

Links & Resources:

• Want to finally create a system that works for your business? Join the waitlist for my program, Six Figure School, so that you have a proven strategy to scale your sales using my Repeatable Sales System 
• Connect with me on Instagram: @chontellefossey
•  Join my free Facebook community: Side Hustle to Six Figures

If you loved this episode, don’t forget to leave a review and share it with a fellow biz owner who needs to hear this!

In this episode, podcast host, Chontelle Fossey, is myth-busting some of the biggest lies floating around the eCommerce world that could be keeping you stuck.

From the belief that you need a massive social following to make sales (spoiler: you don’t) to why lowering your prices isn’t the magic bullet—it’s all here. She shares the 6 lies she believed when she started her own business and the hard lessons she learned along the way.

Plus, she's flipping the script with 3 powerful truths that will shift how you think about growth, sales, and success in your eCommerce journey.

Expect real talk, zero fluff, and actionable insights you can apply right now to start seeing results. What you’ll learn:

• Why a huge social following doesn’t equal sales
• The surprising truth about pricing (and why dropping prices can hurt your brand)
• How email marketing is far from dead—and could be your secret weapon
• The importance of customer retention over constant new sales
• Why success isn’t an overnight thing (and that’s totally okay!)

If you found value in today’s episode, it would mean the world if you could leave a review on Apple Podcasts or Spotify. Your feedback helps more eCommerce biz owners find us!

Share the love: Know a business bestie who’s feeling stuck? Send them this episode—they’ll thank you for it and Chontelle will thank you too! 

Connect with Chontelle:

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Episode Summary:
In this episode of Side Hustle to Six Figures, we’re diving into the moment that changes everything for your business. If you’ve decided that this is the year you quit your job, grow your side hustle, and build a business that truly pays you, this episode is for you. Host Chontelle Fossey shares her personal journey, the tough choices she made, and the mindset shifts required to turn her side hustle into a thriving six-figure business.

We’ll cover:

• The crossroads moment: staying comfortable vs. stepping into the unknown.
• Why making a firm decision is the hardest but most crucial step.
• How to become a passionate problem solver.
• The power of sacrifices: time, money, and mindset shifts.
• Creating a game plan that simplifies your journey to success.

If you’re ready to embrace this path, lean into the challenges, and build the life you’ve been dreaming of, this episode will give you the motivation (and practical steps) to get started.

What You’ll Learn in This Episode:

• How Chontelle left her 20+ year corporate career to pursue her business.
• Why your mindset is key to turning sporadic sales into predictable income.
• The importance of surrounding yourself with the right people and letting go of those who hold you back.
• Why you need a repeatable sales system.
• Why choosing strategies that align with you is critical for success.

Resources & Links:

• Free Training: The Automated System to Consistent 10k Months - Grab it here.
• DM me the word SALES on Instagram or Facebook for a link to the training.
• Learn more about the Six Figure School program, opening March 2025: Join the Waitlist by messaging me on Instagram or Facebook. 

Connect with Chontelle:

• Instagram: @chontellefossey
• Join the free Facebook Group: Side Hustle to Six Figures Community

In this episode of Side Hustle to Six Figures, host Chontelle Fossey reveals how AI can be a game-changer for e-commerce business owners who are looking to save time, reduce overwhelm, and gain strategic insights.

Many entrepreneurs are underutilizing AI, and Chontelle is here to show how it can become the ultimate business strategist.

Listeners will learn:

• Why AI isn’t just a trendy tool—it’s a powerful asset that can free up hours of valuable time.
• How Chontelle trained her AI assistant, "Chelsea," to understand her brand voice and strategy.
• Step-by-step methods to leverage AI for content creation, business planning, and even tracking key e-commerce metrics. Why investing time in AI training now can lead to massive returns in efficiency and growth.

Mentioned in this episode:

• Chontelle’s personal experience using AI to scale her business.
• Practical strategies to train ChatGPT to align with brand messaging.
• How AI can help business owners calculate traffic goals, improve planning, and make data-driven decisions.

Join Six Figure School: Chontelle’s signature program, Six Figure School, helps e-commerce entrepreneurs achieve consistent $10K months. Enrolment opens again in March, and listeners can get on the waitlist by sending Chontelle a DM on her socials with the word "SCALE" and she will get you on the waitlist (see her social links below). 

CONNECT WITH CHONTELLE:

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

If this episode was helpful, listeners are encouraged to share it with a business bestie and leave a review—it helps others discover the show!

Episode Summary:

Does social media feel like a full-time job? In today’s episode, Chontelle shares her Set and Forget Social Media Strategy—a proven method to automate your social media for 10 weeks at a time. Say goodbye to daily content stress and hello to more time to focus on growing your business!

Chontelle dives into:

• Why social media isn’t just about posting daily (and what actually works).
• How to analyse past content to identify what resonates with your audience.
• The secret power of content pillars for a consistent and varied feed.
• Tools and hacks to automate posting, track performance, and optimise along the way.
• Why repurposing your best-performing content is your secret weapon for growth.

You’ll learn how to work smarter, not harder, while building visibility and traffic for your eCommerce brand. 

Links & Resources Mentioned in This Episode:

• Metricool: Schedule and repurpose your content effortlessly find it here.
• Judge Me App: Automate posting customer reviews to your social platforms find it here.

Next Steps:
Ready to scale your eCommerce business to six figures? DM Chontelle on the links below to see if Six Figure School is the right next step for you. 

Connect with Chontelle:

Join Chontelle on socials, on either Facebook, or Instagram (or use these links to DM her)

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Why Reflection is Your Biggest Business Hack for 2025

Episode Summary:
In this episode, I’m getting personal – sharing the lessons, wins, and hard knocks from 2024. I’ll walk you through why reflection at the start of the year is the secret weapon for growth and how choosing an intentional word can shape your entire year. Spoiler: Productivity was my word for 2024, but I learned the hard way that working harder doesn’t always mean achieving more. I’ll dive into what I’m doing differently in 2025 to flourish in all areas of life – business, relationships, and health.

What You’ll Learn:

• Why New Year’s resolutions aren’t the game-changer (but intentional goal-setting is)
• How “productivity” held me back from my biggest goal in 2024
• The hidden cost of saying yes to too many things
• How I overcame fear and self-sabotage by hiring a coach
• Why reflecting regularly (not just once a year) accelerates growth
• My new word for 2025 and how it’s shaping my goals

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

 In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact steps you need to take, to quit your job and go all in on your side hustle e-commerce business. 

She shares what steps she personally took, to quit her corporate career and be her own boss.

You’ll learn: 

- that making the decision is the first step and feeling uncomfortable is part of the journey.

- that knowing the exact number of your minimal viable income, is something you need to be across, and why.

- the 3 metrics that matter and why setting up a repeatable sales system, reduces overwhelm and brings in consistent, predictable sales.

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram and send her the word “SCHOOL” for more information on her signature program - Six Figure School (commencing 3/2/25). 

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

The $1K flash sale strategy:

how Chontelle made $1,000 in 50 minutes (and how you can too)

Episode summary:

In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares the details of a marketing strategy that generated $1,000 in just 50 minutes. This unique “50% off for 50 minutes” flash sale helped clear slow-moving stock, attract new customers, and grow her email list—all without relying on ads.

Chontelle takes listeners behind the scenes to explain how she set up the strategy, why it worked so well, and how e-commerce business owners can adapt the approach to suit their own needs. Whether it’s creating urgency or building exclusivity, this episode offers practical steps to create a buzz-worthy sales event that customers won’t want to miss.

In this episode, Chontelle covers:

• The inspiration for the “50% off for 50 minutes” sale
• How she used email marketing, a simple Shopify collection, and a full-page popup to generate excitement
• Why exclusivity, scarcity, and urgency were key to its success
• How the strategy doubled her website visitors, boosted email signups, and attracted first-time customers
• Practical tips for adapting the concept without sacrificing profits, including alternatives to discounting

Resources and links:

Interested in more strategies like this? Join Chontelle’s signature program, Six Figure School, starting February 3rd, 2025. Spots at the half-price introductory offer are limited.

Send Chontelle a DM on Instagram or Facebook for details (see links below). 

Connect with Chontelle: 

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Follow and subscribe to the podcast for weekly episodes with actionable e-commerce strategies to help turn your passion into profit. If you enjoyed today’s episode, share it on social media or leave a review to help more business owners grow their side hustle!

December can feel like a whirlwind. Between holiday chaos, end-of-year deadlines, and the weight of not hitting your big goals, it’s no wonder overwhelm creeps in.

In this episode, Chontelle dives into why so many ecommerce business owners feel stuck at this time of year—and what you can do about it. If you’ve ended 2024 feeling like you’re spinning your wheels, this conversation is your antidote.

You’ll walk away with simple, actionable strategies to feel in control right now and a practical plan to start 2025 with clarity, focus, and confidence.

What You’ll Learn in This Episode:

• Why December is overwhelming and how to address the root cause.
• Tangible steps to reduce stress and regain control this month.
• How to reflect on 2024 without getting stuck in frustration.
• The power of a 90-day plan to kick off 2025 the right way. Tips for staying consistent and building trust with your audience.

Your Next Steps:

• Do a brain dump of everything on your mind and categorise your to-dos.
• Pick just three priorities each day to stay focused and avoid burnout.
• Reflect on 2024: Celebrate your wins and learn from what didn’t work.
• Create a 90-day plan for early 2025 to break your big goals into manageable steps. Schedule your priorities in your calendar and give yourself permission to rest.

Connect with Chontelle:

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this episode, podcast host, Chontelle Fossey, shares a superpower that every single entrepreneur has, yet rarely uses. 

She dives into how you can stand out in a saturated, competitive market and how to inject personality into your brand. She shares why you need to find creative ways to be more personable, authentic and vulnerable as the brand owner and how this can set your brand apart from every other. 

Chontelle shares why she is so passionate about this topic and how it transformed her business when she started doing it. 

Tune in to find out all the actionable strategies, plus a few creative ones too! 

If you find the episode helpful, give this podcast a review - it would make Chontelle's day and make showing up for you week on week, that much easier. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this episode, host, Chontelle Fossey, shares her insights around the different types of entrepreneurs she has encountered. She shares how she can easily identify those entrepreneurs who will succeed and those that won't.

She shares what traits she has personally fallen victim to, which kept her stuck and what she needed to do to finally succeed and grow her ecommerce business. 

In this episode, she shares the 5 different types of entrepreneurs:

• The Sparkly Entrepreneur
• The Procrastinating Entrepreneur
• The Dabbling Entrepreneur
• The Dopamine Chasing Entrepreneur
• The Non-Believing Entrepreneur

Register for Chontelle's upcoming Masterclass to hear all about her new Signature Program (Six Figure School): click here to register for FREE.

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram - you are also welcome to connect with Chontelle on socials if you have questions about her signature program to see if it is the right strategy for you. 

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime.  She would love to connect with you!

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, normalises overwhelm, but also shares strategies to reduce this, so that it doesn't consume you or have you doubting everything you're doing to grow your business. 

She shares how she personally overcomes overwhelm and still manages to run 3 successful businesses. Strategies that go into detail around:

• Being your authentic self
• Being clear on the steps to success
• Setting up systems to make the juggle easier
• Prioritising the tasks that matter, rather than just ticking off a to-do list. 

Chontelle invites you to learn more about her automated system in her upcoming Masterclass:

The Automated System for Consistent $10K months. 

Click this link to register - spots are limited and this Masterclass will be packed full of value. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Sales will be your last measure of success, you need to align a few other metrics first, in order to see repeatable sales.

In this podcast episode, host, Chontelle Fossey, shares a traffic light system that she has used to scale her ecommerce brand to 6 figures. It's a roadmap to success and highlights where you need to best spend your time and focus. 

When you feel clear on what to focus on, the overwhelm is reduced and you have a clear path to influence your sales.  When you master the system, you have successfully set up a repeatable sales system that gets you consistent, repeatable sales, day after day. 

Resources mentioned in this episode:

The Repeatable Sales System Traffic Light Evaluation Form. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this podcast episode, host, Chontelle Fossey, shares six things that she needed to stop, in order to scale her sales. 

She shares these with you so that you can scale your sales much faster, without the roadblocks that she faced. 

When you stop doing these things, you can scale your sales with a lot more ease. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares her journey and insights to growing a profitable online business.

She shares why it feels so hard and shines a spotlight on what others don't tell you - it's a secret that you need to know about. This is the formula to growing your ecommerce business in a simple and sustainable way, without spending hours on social media or hustling - because that's just hard!

Hear the trick to getting more freedom and flexibility in your business and what you need to measure and influence in order to make that as easeful as possible. 

If you are new to the online world as a business owner, this episode is a must! 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this podcast episode, host, Chontelle Fossey, shares her insights around the two traits every successful entrepreneur possesses.

Join her and take note of what it takes to be successful, these may surprise you as they did Chontelle. Once Chontelle unlocked these traits herself, her business started to soar and it enabled her to quit her full-time corporate career as her ecommerce business, was finally paying her.

If you want to get there faster, this is an episode you need to prioritise.

Join Chontelle's Facebook group: Side Hustle to Six Figures and come join her as she shares her top tips, on Facebook and Instagram to share your thoughts or ask questions about the episode.

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact 3 step strategy, that took her personal e-commerce business to six figures and enabled her to quit her corporate career for good.

Learn the options available to set up a repeatable sales system that enables you to get seen as a brand (without pleasing the algorithm), nurtures and converts your ideal customer (traffic without the hustle) and how to automate and optimise the whole process for sales whilst you sleep. 

Chontelle puts a spotlight on the realities of growing an e-commerce business and exactly what you need to be able to get sales on repeat, in an automated way that enables you to scale. 

Connect with Chontelle

- Book a FREE 30-minute strategy session - DM Chontelle on either Facebook or Instagram, with the word "SALE," and Chontelle will send you a calendar link to book this free call. During the call, Chontelle will evaluate where your brand is at and share her insights as it relates to her repeatable sales system. 

- Join Chontelle and other entrepreneurs in her Facebook Group - Side Hustle to Six Figures

In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:

• Episode 17: The 5 key decisions for your best black Friday sales
• Episode 19: Do this NOW for your best black Friday (without the overwhelm)

Key Takeaways:

• Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!

• Email Frequency: Start by sending at least one email per week leading up to Black Friday. As the day approaches, increase the frequency to engage your audience.

• Email Flows: Implement essential email flows—browse abandonment, abandoned cart, and welcome emails—to maximize engagement.

• Promotional Strategy: Build excitement before your sale by sending emails that outline your offers, remind customers of urgency, and encourage them to prepare.

• Segmentation: Utilise list segmentation to resend emails to those who didn’t open previous messages.

• Countdown Timers: Use countdown timers in your emails to create urgency on the last day of your promotion.

Resources Mentioned:

• Free Download: How to Grow and Nurture an Email List
• Free Black Friday Planner and Checklist
• Join my Facebook group: Side Hustle to Six Figures
• Email Countdown Timer: Sendtric

Feel free to reach out to me, Chontelle Fossey, on Facebook and Instagram to share your thoughts or ask questions about the episode. Let’s get ready for an amazing Black Friday together!

In this episode, podcast host, Chontelle Fossey, dives into the importance of preparation for Black Friday. Emphasizing that small, consistent steps lead to significant progress, she shares key decisions and actionable steps to take now to avoid chaos and overwhelm as the big day approaches.

1. The Power of Small Steps:

   • Emphasizes how tiny actions accumulate to create major results.
   • Preparation alleviates feelings of chaos and helps maintain control.

2. Recap on the 5 Key Decisions You Need To Have Made

3. Creating and Preparing Assets:

   • Develop a cohesive look for your website, social media, and email marketing to reflect your Black Friday campaign.
   • Duplicate your Shopify theme for modifications without disrupting your current site.

4. Social Media Strategy:

   • Create all necessary images and schedule social media posts in advance.
   • Incorporate various formats like posts, stories, and reels for broader reach.

5. Inventory Management:

   • Check stock levels to ensure you have enough of your best-selling products.
   • Set up discounts or promotional codes ahead of time to streamline the process.

6. Email Marketing Strategy:

   • Actively grow your email list with strategies like collaborations or giveaways.
   • Nurture new subscribers through a well-crafted welcome email series.
   • Plan regular email communications leading up to Black Friday to build rapport.

• Review and finalise the five key decisions regarding your Black Friday strategy.
• Start creating promotional materials (images, emails, etc.) to ensure a consistent brand message.
• Schedule social media posts and prepare your email marketing strategy.
• Assess stock levels and set up necessary discounts in advance.

• Link to Free Download: Checklist for Black Friday preparations, including the five key decisions.
• Link to Email List Growth Guide: Tips and strategies to effectively grow and nurture your email list.

• For more support, join the Side Hustle to Six Figures Facebook group and connect with Chontelle and ask questions.
• Consider booking a one-on-one coaching session with Chontelle for personalised strategy support.

In this episode, host Chontelle Fossey, shares her personal journey from corporate leadership to becoming an e-commerce coach and business owner.

Key Highlights

Background and Career Path: Chontelle discusses her early career, including her travels and corporate roles, highlighting her transition from a high-pressure environment to a coaching position.

E-Commerce Beginnings: She explains how she started selling houseplants as a hobby during the pandemic, which evolved into a full-fledged business after recognising demand.

The Shift to Coaching: After gaining experience in e-commerce and email marketing, Chontelle became a contracted e-commerce coach, allowing her to help others navigate their own business journeys.

The Importance of Email Marketing: Chontelle emphasizes how mastering email marketing significantly impacted her business growth and client success.

Future Aspirations: Chontelle shares her plans to launch online courses and expand her coaching services, aiming to empower others to achieve freedom and flexibility in their lives.

Three Key Areas for E-Commerce Success: Chontelle breaks down the 3 areas you need to master to be able to scale your sales, from her perspective and experience. 

Connect with Chontelle

Follow Me on Instagram

Follow Me on Facebook

Work With Me - 1:1 Coaching

Join my Facebook Community - Side Hustle to Six Figures

Email Marketing Agency - Ecom Elevate

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey dives into the crucial preparations you need to make for Black Friday.

With only 73 days left, Chontelle shares five key decisions that can set your e-commerce business up for success during the biggest sales event of the year. From deciding when to launch your sale, crafting the right offer, to whether or not you should invest in paid advertising, Chontelle covers it all. She also highlights the importance of treating your email subscribers like VIPs and ensuring your promotions are simple and effective.

Tune in to this episode to get actionable tips that will help you prepare, avoid costly mistakes, and maximize your sales during Black Friday.

If you want to make the most of Black Friday and have a record-breaking quarter, this episode is for you!

Resources Mentioned

Get your FREE Black Friday Planner Checklist, to help guide your planning and execution.

In this episode, Chontelle takes you behind the scenes of a powerful coaching session that offers valuable insights for e-commerce business owners. She walks you through her process and shares key takeaways that can help you scale your business while managing time constraints.

Key Takeaways:

• Overcoming Business Challenges: Mary’s business faced tough times, losing key team members and struggling to scale sales despite having good website traffic.
• Importance of Returning Customer Rate: Chontelle explains how Mary’s high returning customer rate (over 70%) signaled a need for more new customers. If your returning customer rate exceeds 30%, you might be relying too much on existing customers and not attracting enough new ones.
• Tracking Engagement with Klaviyo: Chontelle highlights the importance of monitoring list engagement when growing an email list through ads, especially using giveaways. Mary’s highly engaged list was an excellent foundation for future sales growth.
• Repurposing Content with Automated Flows: A simple yet powerful change was creating an automated email flow that sends out an email every Monday without additional effort. Chontelle shares how repurposing existing content can drive free traffic and increase sales.
• Small Budget Tweaks for Big Results: By reallocating Mary’s ad spend slightly, focusing more on growing her email list, they were able to bring in new customers and increase sales without spending more money overall.
• Maximizing Email Frequency: Chontelle emphasizes that sending more emails don’t necessarily lead to unsubscribes—consistent, value-driven emails build trust, drive traffic, and generate more sales.
• Turning Off Smart Sending: A crucial tip for Klaviyo users—disabling "Smart Sending" in email flows ensures subscribers receive all scheduled emails, boosting the chances of sales.

Actionable Tips:

• Check your returning customer rate to ensure you're balancing between repeat buyers and new customers.
• Review your email list engagement when growing it through ads or giveaways to ensure you're attracting the right people.
• Consider setting up automated email flows using repurposed content to save time and increase traffic.
• Evaluate your marketing spend and test small adjustments to boost brand awareness without increasing your overall budget.
• Send more emails! Don’t shy away from frequent, value-packed communication with your list—it’s a proven way to drive sales.

Join Chontelle in this episode as she uncovers practical, hands-on strategies that can help any e-commerce business owner overcome roadblocks and scale their business efficiently.

Need Further Help - Book a One to One Coaching Session with Chontelle:

• Book a 1:1 coaching session to gain clarity and control of your business. Book here. 

In this episode, Chontelle recaps key insights from the Girls in Business Conference in New Zealand, where six and seven-figure entrepreneurs shared their journeys.

They spoke candidly about the challenges they faced and what led to each of their success. 

Listeners will learn about the seven traits that Chontelle observed, that these successful entrepreneurs each seem to have.:

• Embracing hard times
• Having a clear unique selling proposition
• Staying authentic and personable
• Taking bold action
• Being brave
• Consistency
• Belief in their vision

Whether you’re just starting out or looking to grow, this episode offers valuable takeaways that could make all the difference. Chontelle also invites listeners to join the Side Hustle to Six Figures Facebook group, where she has shared exclusive content from the conference, including valuable slides, shared by successful entrepreneur, Priscilla Hajiantoni. 

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey shares actionable ways to automate your e-commerce business and start working smarter, not harder.

Learn how to repurpose your social media content with Metricool, increase your average order value with Shopify apps like Frequently Bought Together and Reconvert, and capture more reviews automatically with Judgeme.

Plus, discover the power of email automations and how they can help boost customer retention and sales, and explore how ManyChat simplifies your list-building process.

Tune in to discover the tools you need to scale your business without adding extra hours to your day!

Links for key episode topics:

• Metricool
• Frequently bought together
• Reconvert
• Judgeme
• Email automations - I recommend Klaviyo
• Manychat

Join Chontelle's Facebook Group - Side Hustle to Six Figures for extra support and a community of like-minded entrepreneurs. 

In this episode, Side Hustle to Six Figure host, Chontelle Fossey, interviews her role model and mentor, Susan Bradley. 

Susan shares her journey as a successful ecommerce business owner and what ultimately led to her forming a successful membership which supports ecommerce business owners to sustainably grow their sales. 

Chontelle shares her experience with being a member of the membership and how it helped her on her journey to growing her business. Chontelle is now a coach inside the membership, supporting others to do the same. 

Learn More

• The Inner Circle Membership (founded by Susan Bradley)
• One to one coaching with Chontelle Fossey (podcast host and ecommerce coach)

In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey dives into strategies for generating a cash injection in your business without resorting to a sale. She highlights the dangers of relying on frequent sales and offers actionable alternatives that can boost revenue while maintaining the value of your products.

Key Takeaways:

• Understanding the Psychology of Selling: Explore the three key elements—scarcity, urgency, and exclusivity—that drive purchasing decisions.
• Creative Revenue Boosters:
  • Last Chance Collections: Turn slow-moving inventory into quick sales by creating urgency.
  • Mystery Boxes: Bundle and sell unsold stock in exciting, value-driven packages.
  • Targeted Email Campaigns: Use segmentation to re-engage potential customers who visited your site but didn’t purchase.
  • Free Gift with Purchase (with a twist): Offer a gift card with purchase to encourage repeat sales.
  • Personalized VIP Outreach: Strengthen relationships with top customers through heartfelt, plain-text emails.

Chontelle emphasizes the importance of testing different strategies to find what works best for your business and then automating those tactics for consistent success.

Links Mentioned and Connect with Chontelle 

• Side Hustle to Six Figures Facebook Group

Tune in and discover how to keep the cash flowing without discounting your products!

In today's episode of the Side Hustle to Six Figure Podcast, host, Chontelle Fossey is diving into the journey of turning inconsistent sales into steady, reliable 10K months. Whether you're feeling overwhelmed by the myriad tasks of running your e-commerce store or you're unsure where to focus your efforts, this episode is for you.

Episode Highlights:

• The E-Commerce Journey: Discover why running an e-commerce store can feel like having a baby – full of challenges and without a manual.
• Identifying the Problem: Many store owners are busy but still struggle to achieve consistent sales. Learn why this happens and how to overcome it.
• The Four Key Stages: Awareness, Attraction, Connection, and Loyalty – understand these stages and identify where your business currently stands.
• Actionable Insights: Get a checklist to determine your current stage and practical steps to strengthen it before moving on to the next.
• Focused Growth: Understand the importance of mastering one area at a time for faster and more sustainable growth.
• Real-Life Strategies: Learn about specific strategies for each stage, including content strategy, traffic generation, website optimization, and building customer loyalty.

Key Takeaways:

1. Awareness Stage: Aim to reach 100,000 people monthly across social platforms.
2. Attraction Stage: Ensure you get at least 100 daily website visitors or have an email list of over 1,000 subscribers.
3. Connection Stage: Work on increasing your conversion rate to industry standards (typically 1-2%).
4. Loyalty Stage: Strive for a returning customer rate of 30% or below to maintain growth momentum.

Resource Episodes:

Find the following podcast episodes referenced here: Chontelle Fossey - Side Hustle to Six Figures

• [Episode 5]: Deep Dive into Traffic Strategies
• [Episode 7]: Turning Website Visitors into Buyers
• [Episode 8]: How to Get Your First or Next 10 Sales

Join the Conversation:

• Facebook Group: Connect with fellow side hustlers in our Facebook group, Side Hustle to Six Figures.
• Rate and Review: If you enjoyed this episode, please rate and review the podcast. Your feedback helps shape future episodes.